Zweder Sluijter MSc CMA CSCA

I graduated as Ir (Master of Science). Major in Technical Marketing and Flexible Production Automation.

What Is a Certified Management Accountant (CMA)?

Certified management accountant (CMA) is an accounting designation that signifies expertise in financial accounting and strategic management. The professionals who obtain this designation are colloquially known as CMAs and are qualified for a variety of roles ranging from financial controller to chief financial officer (CFO).

What Is the Institute Of Management Accountants?

The Institute of Management Accountants (IMA) is… Show more

What Is a Certified Management Accountant (CMA)?

Certified management accountant (CMA) is an accounting designation that signifies expertise in financial accounting and strategic management. The professionals who obtain this designation are colloquially known as CMAs and are qualified for a variety of roles ranging from financial controller to chief financial officer (CFO).

What Is the Institute Of Management Accountants?

The Institute of Management Accountants (IMA) is one of the top associations for financial professionals. It offers the prestigious Certified Management Accountant (CMA) designation. The IMA's mission is to promote education and development in management accounting and finance, advocate for the highest ethics and best business practices, and provide a forum for research. Show less

What is the CSCA Certification?

The CSCA® (Certified in Strategy and Competitive Analysis) program is designed to prepare accountants and finance professionals to become key players in the strategy management process at their organizations.

A funnel is the system Starbucks and McDonald’s have used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X) and Sports Illustrated have become household names.
This system works for small and enterprise level businesses, for mom-and-pop shops and billion dollar retailers and works whether you sell traditional products, digital products or services.

This system works because… Show more

A funnel is the system Starbucks and McDonald’s have used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X) and Sports Illustrated have become household names.
This system works for small and enterprise level businesses, for mom-and-pop shops and billion dollar retailers and works whether you sell traditional products, digital products or services.

This system works because it exploits each and every aspect of the irrefutable law of business growth put forth by legendary marketer Jay Abraham:

There are only three ways to grow a business,
• Increase the number of customers
• Increase the average transaction value per customer
• Increase the number of transactions per customer

This is called Customer Value Optimization (CVO) and is about building unstoppable businesses by increasing the value of customers.

This program was the elite program on the market. Show less

In change management, business transformation and business innovation projects it is about making a quantum leap and not only small improvements and steps. For making a big jump the most important aspect is to help individuals, teams and the organization as a whole breakthrough limiting beliefs to become aware and transform their mindset and thinking patterns. During the corona pandemic I further educated myself.

PSM II In Progress. PSPO II in Progress.