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		<title>What A New Hire’s Laptop Should Cost, And Where The Money Leaks</title>
		<link>https://www.techbusinessnews.com.au/what-a-new-hires-laptop-should-cost-and-where-the-money-leaks/</link>
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		<dc:creator><![CDATA[Sandra Dawson]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 07:01:49 +0000</pubDate>
				<category><![CDATA[General Tech]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=47169</guid>

					<description><![CDATA[<p>Onboarding budgets get scrutinised line by line, except for one that quietly runs into four figures per person: the laptop. HR often owns that line without owning the decision behind it. IT hands you a number, finance signs off, and nobody stops to ask whether the machine you&#8217;re buying matches what the person will actually [&#8230;]</p>
<p>The post <a href="https://www.techbusinessnews.com.au/what-a-new-hires-laptop-should-cost-and-where-the-money-leaks/">What A New Hire&#8217;s Laptop Should Cost, And Where The Money Leaks</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Onboarding budgets get scrutinised line by line, except for one that quietly runs into four figures per person: the laptop. </p>



<p class="wp-block-paragraph">HR often owns that line without owning the decision behind it. IT hands you a number, finance signs off, and nobody stops to ask whether the machine you&#8217;re buying matches what the person will actually do with it.</p>



<p class="wp-block-paragraph">You don&#8217;t need to become a hardware buyer to fix that. You need to know what a knowledge worker&#8217;s laptop should cost, what it should contain, and where the money leaks. Here&#8217;s how to think about it.</p>



<h3 class="wp-block-heading"><strong>What a typical knowledge worker actually needs</strong></h3>



<p class="wp-block-paragraph">Most office roles run the same software all day: a browser with twenty tabs, email, Slack or Teams, a spreadsheet, a video call, maybe a design or CRM tool. That workload has a clear spec, and it&#8217;s lower than a salesperson will tell you.</p>



<ul class="wp-block-list">
<li>Processor: Intel Core i5 covers it. Reserve Core i7 for developers, analysts running heavy models, or anyone editing video.<br><br></li>



<li>RAM: 16GB. This is the one to protect. 8GB will technically boot, but it chokes once someone has Chrome, Excel and a Teams call open at once, and that&#8217;s a daily complaint waiting to happen. 32GB is money spent on headroom most people never touch.<br><br></li>



<li>Storage: A 256GB SSD is fine for cloud-first teams who keep files in SharePoint or Google Drive. Go 512GB for anyone storing large local files.<br><br></li>



<li>OS: Windows 11 for most fleets. It&#8217;s what your imaging, security and support are built around.</li>
</ul>



<p class="wp-block-paragraph">Write that spec down once and treat it as your default. When a hiring manager asks for something pricier, they should have to justify it against this baseline, not the other way around.</p>



<h3 class="wp-block-heading"><strong>Standardise the fleet, or pay for it in support tickets</strong></h3>



<p class="wp-block-paragraph">The fastest way to inflate the true cost of a laptop is to let every team pick its own. Ten different models means ten driver sets and ten warranty portals, plus a help desk that has to relearn the hardware every time something breaks.</p>



<p class="wp-block-paragraph">Pick one or two chassis and stick with them. The business-grade lines are built for exactly this:</p>



<ul class="wp-block-list">
<li>Dell Latitude: the default corporate workhorse, huge supply, easy to source in bulk.<br><br></li>



<li>HP EliteBook: comparable build quality, strong warranty and service network.<br><br></li>



<li>Lenovo ThinkPad: durable, well liked by staff, reliable keyboards for heavy typists.<br><br></li>



<li>Microsoft Surface: good for execs or field staff who want something lighter and touch-enabled, at a premium.</li>
</ul>



<p class="wp-block-paragraph">Any of these will do the job. The point isn&#8217;t which one you choose, it&#8217;s that you choose and then buy it repeatedly. </p>



<p class="wp-block-paragraph">A standardised fleet lets IT build one disk image, keep a small pool of identical spares, and swap a dead unit same-day instead of ordering a replacement and losing a week.</p>



<p class="wp-block-paragraph">Avoid consumer lines (the Inspirons and Pavilions on the shelf at a big-box store). They&#8217;re cheaper up front and cost more over three years: shorter warranties, weaker hinges, and consumer-grade support queues.</p>



<h2 class="wp-block-heading"><strong>What Should a New Hire’s Laptop Cost? &#8211; USD</strong></h2>



<p class="wp-block-paragraph">A suitable laptop for a new employee will generally cost between US$1,000 and US$2,500 — roughly AUD$1,500 to AUD$3,700 — depending on the role, workload and expected lifespan of the device.</p>



<p class="wp-block-paragraph">Administrative staff rarely need top-end hardware. A dependable mid-range laptop with 16GB of RAM, a modern processor and a solid-state drive will comfortably handle email, web applications, Microsoft 365, video meetings and routine multitasking. </p>



<p class="wp-block-paragraph">Developers, designers, video editors and data specialists, however, may need 32GB or more of RAM, faster processors and dedicated graphics, pushing the price well beyond the standard office budget.</p>



<p class="wp-block-paragraph">Hardware is also only one part of the expense. The total cost of recruiting and onboarding an employee can average about $4,700 once advertising, interviews, administration, equipment, software, training and lost productivity are taken into account.</p>



<p class="wp-block-paragraph">A practical laptop budget can be divided into three tiers:</p>



<h4 class="wp-block-heading"><strong>Entry-level and basic office use: US$700–$1,200</strong></h4>



<p class="wp-block-paragraph">This range suits data entry, reception, sales, customer service and clerical roles that rely mainly on browser-based systems and standard office applications.</p>



<p class="wp-block-paragraph">A suitable configuration should include:</p>



<ul class="wp-block-list">
<li>Intel Core 5, Core Ultra 5, AMD Ryzen 5 or an equivalent processor</li>



<li>At least 16GB of RAM</li>



<li>A 256GB or 512GB solid-state drive</li>



<li>Full HD display</li>



<li>Wi-Fi 6 or newer connectivity</li>



<li>Integrated webcam and microphone</li>



<li>Windows 11 Pro or an appropriate business operating system</li>
</ul>



<p class="wp-block-paragraph">Avoid low-cost consumer laptops with 8GB of fixed memory, limited storage or weak processors. They may save money initially but often become slow, restrictive and expensive to replace.</p>



<h4 class="wp-block-heading"><strong>Mid-tier professional use: US$1,200–$1,800</strong></h4>



<p class="wp-block-paragraph">This is the sweet spot for most professional and administrative employees. It provides enough performance for heavy browser use, large spreadsheets, video conferencing, document management and running several business applications at once.</p>



<p class="wp-block-paragraph">Devices in this bracket typically offer:</p>



<ul class="wp-block-list">
<li>Intel Core Ultra 5 or Ultra 7, AMD Ryzen 5 or Ryzen 7, or Apple M-series processors</li>



<li>16GB to 32GB of RAM</li>



<li>A 512GB solid-state drive</li>



<li>Better battery life and display quality</li>



<li>Improved build strength for regular travel</li>



<li>USB-C charging and docking support</li>



<li>Stronger security features, including biometric login and hardware-based encryption</li>
</ul>



<p class="wp-block-paragraph">The Apple MacBook Air and equivalent business-grade Windows laptops are common choices in this category.</p>



<h4 class="wp-block-heading"><strong>Premium and power-user systems: US$2,000–$3,000 or more</strong></h4>



<p class="wp-block-paragraph">Higher-end equipment is justified for employees working in software development, engineering, video production, graphic design, artificial intelligence, 3D modelling or complex data analysis.</p>



<p class="wp-block-paragraph">These systems may require:</p>



<ul class="wp-block-list">
<li>Intel Core Ultra 7 or Ultra 9, AMD Ryzen 7 or Ryzen 9, or Apple Pro-series processors</li>



<li>At least 32GB of RAM</li>



<li>A 1TB or larger solid-state drive</li>



<li>Dedicated NVIDIA or AMD graphics</li>



<li>High-resolution, colour-accurate displays</li>



<li>Advanced cooling for sustained workloads</li>



<li>Multiple high-speed ports and support for several external monitors</li>
</ul>



<p class="wp-block-paragraph">The specification should be based on the employee’s actual software requirements. Buying the most powerful model available for routine office work wastes money, while under-specifying a developer’s or designer’s machine can cost far more in lost productivity.</p>



<h3 class="wp-block-heading"><strong>Additional costs to include</strong></h3>



<p class="wp-block-paragraph">The laptop’s advertised price is not the final cost of setting up a new employee. Businesses should also allow for:</p>



<ul class="wp-block-list">
<li><strong>Peripherals:</strong> An additional $200 to $500 for a monitor, docking station, keyboard, mouse, headset, laptop stand and carry case.<br><br></li>



<li><strong>Software:</strong> Microsoft 365, Adobe Creative Cloud, antivirus, VPN access, password management and other SaaS subscriptions create ongoing per-user costs.<br><br></li>



<li><strong>Security and management:</strong> Device encryption, endpoint protection, remote monitoring, patch management and mobile device management may require separate licences.<br><br></li>



<li><strong>Configuration:</strong> Time must be allowed for imaging, account creation, software installation, security policies, testing and asset registration.<br><br></li>



<li><strong>Warranty coverage:</strong> Business-grade warranties with next-business-day replacement or on-site support are usually worth the extra cost.<br><br></li>



<li><strong>Spare equipment:</strong> Maintaining a small pool of ready-to-deploy laptops prevents lengthy delays when a device fails or a new employee starts unexpectedly.</li>
</ul>



<h2 class="wp-block-heading"><strong>What Should a New Hire’s Laptop Cost? AUD</strong></h2>



<p class="wp-block-paragraph">A new employee’s laptop will generally cost between <strong>AUD$1,500 and AUD$3,700</strong>, depending on the role</p>



<p class="wp-block-paragraph">Administrative staff can work comfortably on reliable mid-range hardware, while developers, designers and video editors may need more memory, faster processors and dedicated graphics.</p>



<h3 class="wp-block-heading"><strong>Basic office use: AUD$1,000–$1,800</strong></h3>



<p class="wp-block-paragraph">Suitable for reception, sales, customer service, data entry and clerical work.</p>



<p class="wp-block-paragraph">Look for:</p>



<ul class="wp-block-list">
<li>Intel Core 5, Core Ultra 5 or AMD Ryzen 5 processor</li>



<li>At least 16GB of RAM</li>



<li>256GB or 512GB solid-state drive</li>



<li>Full HD display</li>



<li>Wi-Fi 6 and Windows 11 Pro</li>
</ul>



<p class="wp-block-paragraph">Avoid cheap consumer laptops with 8GB of fixed memory or low-end processors. They may cost less initially but can quickly become slow when running security software, video meetings and several browser applications.</p>



<h3 class="wp-block-heading"><strong>Standard professional use: AUD$1,800–$2,700</strong></h3>



<p class="wp-block-paragraph">This is the best range for most professional, administrative and management roles. These laptops generally offer 16GB to 32GB of RAM, 512GB of storage, longer battery life, better build quality and USB-C docking support.</p>



<p class="wp-block-paragraph">The Apple MacBook Air and comparable business-grade Windows laptops commonly fall within this category.</p>



<h3 class="wp-block-heading"><strong>Power users: AUD$3,000–$4,500 or more</strong></h3>



<p class="wp-block-paragraph">Developers, engineers, video editors, designers and data specialists may need 32GB or more of RAM, a 1TB solid-state drive, a high-performance processor and dedicated NVIDIA or AMD graphics.</p>



<p class="wp-block-paragraph">Specifications should always match the employee’s actual workload. Overpowered hardware wastes money, but an underpowered machine can cause delays and lost productivity.</p>



<h3 class="wp-block-heading"><strong>Additional costs</strong></h3>



<p class="wp-block-paragraph">The laptop price is only part of the total setup expense. Businesses should also allow:</p>



<ul class="wp-block-list">
<li><strong>AUD$300–$750 for equipment:</strong> Monitor, dock, keyboard, mouse, headset and carry case.<br><br></li>



<li><strong>Software costs:</strong> Microsoft 365, Adobe applications, antivirus, VPN and other subscriptions.<br><br></li>



<li><strong>Security and management:</strong> Device encryption, endpoint protection, remote monitoring and patch management.<br><br></li>



<li><strong>Setup time:</strong> Account creation, software installation, testing and asset registration.<br><br></li>



<li><strong>Warranty coverage:</strong> Business-grade support with fast replacement or on-site service.</li>
</ul>



<p class="wp-block-paragraph">A properly maintained business laptop should last around three to four years. Standardising purchases around one or two models can also reduce support costs and make chargers, docks and replacement devices easier to manage.</p>



<p class="wp-block-paragraph">A well-maintained business laptop should remain useful for around three to four years. Standardising the company fleet around one or two models can also reduce support time, simplify purchasing and make replacement parts, docks and chargers easier to manage.</p>



<p class="wp-block-paragraph">If the budget is tight, it is worth pricing the refurbished route before defaulting to new, and specialist resellers such as Australian Computer Traders have built a business around <a href="https://www.australiancomputertraders.com.au/new-notebooks/new-business-laptops/">kitting out new hires with affordable business-grade laptops</a> that still ship with a warranty. </p>



<p class="wp-block-paragraph">Standardising on one or two chassis across the fleet keeps imaging and support simple, and gives you a shared pool of spares, whichever way you buy.</p>



<p class="wp-block-paragraph">That last point matters as much for refurbished stock as new. Buy refurbished ThinkPads one month and refurbished EliteBooks the next and you&#8217;ve traded a budget saving for a support headache. Stay on the same model lines whether the unit is new or refurbished.</p>



<h3 class="wp-block-heading"><strong>Warranty and TCO decide whether day one goes smoothly</strong></h3>



<p class="wp-block-paragraph">The sticker price is the smallest part of what a laptop costs you. The rest shows up later:</p>



<ul class="wp-block-list">
<li>Warranty length and type. A three-year next-business-day warranty on a new machine, or a solid 12-month warranty on a refurbished one, is what stops a hardware failure from turning into a multi-day outage. <br><br></li>



<li>Imaging and setup time. A laptop that arrives unconfigured burns IT hours and delays the new starter. Factor in whoever is loading your image, enrolling the device in your MDM, and testing it before it ships to the desk.<br><br></li>



<li>Failure rate. A cheap unit that dies in month four costs you the replacement, the shipping, the IT time, and a frustrated employee. That&#8217;s the false economy to watch for.</li>
</ul>



<p class="wp-block-paragraph">A new hire who logs in on their first morning to a working, configured machine is productive that day. One who spends day one waiting on IT, or two weeks later on a warranty claim, is a cost you created at purchase and are now paying for in lost time.</p>



<h3 class="wp-block-heading"><strong>How to choose</strong></h3>



<p class="wp-block-paragraph">Run every purchase through this checklist before approving it:</p>



<ol class="wp-block-list">
<li><strong>Does the specification suit the role?</strong> An Intel Core i5, 16GB of RAM, 256GB SSD and Windows 11 will cover most office work. Only spend more when there is a clear business need.<br><br></li>



<li><strong>Is it a business-grade model already used across the organisation?</strong> Standardise the fleet around one or two reliable models, whether purchased new or refurbished.<br><br></li>



<li><strong>Have you compared new and refurbished prices?</strong> Refurbished equipment can offer excellent value when it has been properly tested, configured and backed by a warranty.<br><br></li>



<li><strong>What does the warranty actually cover?</strong> Look for fast replacement or repair turnaround—not a vague promise that the machine will eventually be fixed.<br><br></li>



<li><strong>Will it arrive ready to use?</strong> Every device should be imaged, enrolled, configured and tested before it reaches the employee’s desk.</li>
</ol>



<h2 class="wp-block-heading"><strong>Where the Money Leaks</strong></h2>



<p class="wp-block-paragraph"><strong>The cost of a new employee laptop can quickly climb beyond the purchase price. </strong></p>



<p class="wp-block-paragraph">Businesses often overspend by choosing specifications that exceed the role, paying premium prices for urgent orders or buying different models across departments. This creates a fragmented fleet that is harder and more expensive for IT teams to support.</p>



<p class="wp-block-paragraph">Then come the extras: monitors, docks, headsets, keyboards, laptop bags, security software, Microsoft 365 subscriptions, cloud services and device-management licences. Individually, these costs appear modest.</p>



<p class="wp-block-paragraph">Across dozens of employees, they can add thousands of dollars to the annual technology budget.</p>



<p class="wp-block-paragraph">Poor preparation creates another expensive problem. If the laptop arrives without the correct applications, security policies, user accounts or system updates, the new hire may spend hours—or even days—waiting for IT support. The business is paying wages, but the employee cannot work at full capacity.</p>



<p class="wp-block-paragraph">Cheap hardware can also become costly when batteries fail, performance slows or repairs take weeks. Without a suitable warranty or replacement process, one broken laptop can leave an employee unproductive and force the company into an emergency purchase.</p>



<p class="wp-block-paragraph">Money can continue slipping away when employees leave. Devices may not be returned, software licences remain active and equipment sits unused in storage. </p>



<p class="wp-block-paragraph">Strong procurement, onboarding and offboarding processes help ensure every dollar spent on workplace technology delivers value.</p>



<p class="wp-block-paragraph">For a standard office employee, a dependable laptop with a modern Intel Core i5 or AMD Ryzen 5 processor, 16GB of RAM and a 256GB or 512GB SSD is generally enough. That specification will comfortably handle Microsoft 365, email, web applications, video meetings and everyday multitasking.</p>



<p class="wp-block-paragraph">Some future-proofing makes sense, particularly when laptops will be reassigned to new employees over several years. </p>



<p class="wp-block-paragraph">However, that does not mean paying for powerful graphics cards, gaming-grade processors or huge internal drives that office workers will never use. Cloud storage and company servers also reduce the need for large local storage.</p>



<p class="wp-block-paragraph">Money is better spent on a durable business-grade model, a strong battery, a quality webcam, USB-C docking support and a warranty with fast replacement coverage. </p>



<p class="wp-block-paragraph">Unless the employee works in video production, design, engineering or another demanding role, high-end hardware adds cost without adding productivity.</p>



<h3 class="wp-block-heading"><strong>What Type of Laptop Does an Employee Really Need?</strong></h3>



<p class="wp-block-paragraph"><strong>A standard office worker</strong> handling email, Word documents, web applications and video calls generally needs a laptop with a modern Intel Core i5 or AMD Ryzen 5 processor, 16GB of RAM, 256GB SSD and Integrated graphics are sufficient. </p>



<p class="wp-block-paragraph"><strong>Graphic designers, video editors</strong> and other creative professionals need more power. A faster processor, 32GB of RAM, dedicated graphics and at least 512GB of storage will improve performance when working with large files and demanding applications.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/what-a-new-hires-laptop-should-cost-and-where-the-money-leaks/">What A New Hire&#8217;s Laptop Should Cost, And Where The Money Leaks</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>Queensland’s $261 Million Workplace Stress Bill Raises Questions About Workers’ Leave Rights</title>
		<link>https://www.techbusinessnews.com.au/news/queenslands-261-million-workplace-stress-bill-raises-questions-about-workers-leave-rights/</link>
					<comments>https://www.techbusinessnews.com.au/news/queenslands-261-million-workplace-stress-bill-raises-questions-about-workers-leave-rights/#respond</comments>
		
		<dc:creator><![CDATA[Editorial Desk]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 06:37:30 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=47160</guid>

					<description><![CDATA[<p>Workplace stress has cost Queensland $261 million, raising fresh questions about workers’ leave rights. Jason Monro, Special Counsel and Principal of Learning and Development at Smith’s Lawyers, says stress leave is more than simply taking a break from work.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/queenslands-261-million-workplace-stress-bill-raises-questions-about-workers-leave-rights/">Queensland’s $261 Million Workplace Stress Bill Raises Questions About Workers’ Leave Rights</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Psychological injuries are emerging as one of Queensland’s most expensive workplace problems, with new figures showing mental health claims are keeping employees off the job for almost four months on average and costing considerably more than physical injuries.</p>



<p class="wp-block-paragraph">The latest Queensland workers’ compensation scheme statistics, released in 2026, show psychological and psychiatric injuries accounted for <a href="https://www.worksafe.qld.gov.au/__data/assets/pdf_file/0015/163023/workers-compensation-scheme-statistics-2024-2025-full-report.pdf">8.6%</a> of statutory claims during 2024–25 but 15.7 per cent of common law lodgements.</p>



<p class="wp-block-paragraph">The average settlement across all finalised common law claims reached $182,296.</p>



<p class="wp-block-paragraph">WorkCover Queensland’s annual report puts the financial pressure in sharper focus. Primary mental injury claims consumed $261 million in statutory payments during 2024–25, representing 15 per cent of the total.</p>



<p class="wp-block-paragraph">Their average cost rose to $23,600, compared with $13,000 for physical injuries. Workers with a primary mental injury also recorded an average of 115.6 paid days away from work — nearly four months. </p>



<p class="wp-block-paragraph">Those figures turn workplace stress from a private health issue into a major economic and employment concern. </p>



<p class="wp-block-paragraph">Behind every claim is a worker who may be dealing with anxiety, depression, trauma, burnout or another diagnosed condition serious enough to interfere with their ability to remain at work.</p>



<h2 class="wp-block-heading"><strong>Workers Are Searching for Answers About “Stress Leave”</strong></h2>



<p class="wp-block-paragraph">As psychological injuries increase, so does confusion about what employees can do when work pressure becomes unmanageable.</p>



<p class="wp-block-paragraph">Queensland legal practice Smith’s Lawyers has published guidance on <a href="https://www.smithslawyers.com.au/help/workcover-cover-stress-leave/">your rights to stress leave in Queensland</a>, including how personal leave, medical evidence and WorkCover claims may apply when a person’s psychological health begins affecting their ability to work.</p>



<p class="wp-block-paragraph">Jason Monro, Special Counsel and Principal of Learning and Development at Smith’s Lawyers, says stress leave should be viewed as more than simply taking a break from work.</p>



<p class="wp-block-paragraph">“Stress leave is a safety net when work begins taking a toll on your mental health,”</p>



<p class="wp-block-paragraph">“Whether you’re feeling burnt out, battling anxiety or struggling with workplace pressure, taking time off can be the first step towards getting back on track.” Monro said</p>



<p class="wp-block-paragraph">Under the National Employment Standards, full-time employees are entitled to 10 days of paid sick and carer’s leave each year, while part-time employees receive a proportionate entitlement.</p>



<p class="wp-block-paragraph">Unused paid personal leave accumulates from year to year. Casual employees, however, do not receive paid sick leave under the National Employment Standards.</p>



<p class="wp-block-paragraph">An employee should notify their employer as soon as practicable and provide an indication of how long they expect to be away. </p>



<p class="wp-block-paragraph">Employers may request evidence that would satisfy a reasonable person, which could include a medical certificate or statutory declaration.</p>



<p class="wp-block-paragraph">The evidence generally needs to establish that the person was unable to work because of an illness or injury. It does not ordinarily require the employee to disclose every private detail of their diagnosis.</p>



<h2 class="wp-block-heading"><strong>Technology Workers Face an “Always-On” Pressure Cycle</strong></h2>



<p class="wp-block-paragraph">Although psychological injuries occur across every industry, the problem has particular relevance to Queensland’s expanding technology workforce.</p>



<p class="wp-block-paragraph">Software developers, cloud engineers, telecommunications staff and cybersecurity specialists frequently work in environments built around constant connectivity. </p>



<p class="wp-block-paragraph">Overnight deployments, security incidents, system outages and urgent client demands can turn an ordinary working week into an unpredictable cycle of after-hours alerts.</p>



<p class="wp-block-paragraph">The tools intended to make work easier can also make it harder to escape. Workplace chat platforms, ticketing systems, email, monitoring software and mobile notifications allow work to follow employees well beyond the office.</p>



<p class="wp-block-paragraph">Artificial intelligence adds another complication. AI can remove repetitive tasks and improve productivity, but it can also encourage businesses to impose tighter deadlines or expect more output from smaller teams.</p>



<p class="wp-block-paragraph">The risk is especially pronounced in technical teams where only one or two employees understand a critical system. Workers can feel unable to switch off because they know an outage or cyber incident may escalate without them.</p>



<p class="wp-block-paragraph">Losing a highly skilled employee for an average of 115.6 paid days can also leave remaining staff carrying the same workload with fewer people, creating a cycle in which one psychological injury increases pressure across the rest of the team.</p>



<h2 class="wp-block-heading"><strong>Sick Leave and WorkCover Are Not the Same</strong></h2>



<p class="wp-block-paragraph">A worker does not need to prove that their job caused their illness before using accrued paid personal leave. The immediate question is whether the illness or injury has made them unfit for work.</p>



<p class="wp-block-paragraph">A WorkCover claim is different. It involves a claim for a work-related injury and must satisfy the applicable requirements under Queensland’s workers’ compensation system.</p>



<p class="wp-block-paragraph">Psychological injury claims may involve workplace bullying, occupational violence, excessive or prolonged workloads, traumatic incidents, harassment or other harmful working conditions. </p>



<p class="wp-block-paragraph">In technology roles, relevant circumstances could potentially include extreme on-call demands, repeated exposure to serious cyber incidents or an employer ignoring clear signs that workloads have become unsafe.</p>



<p class="wp-block-paragraph">However, feeling stressed at work does not automatically make a person eligible for compensation. A claim requires supporting evidence and an assessment of the connection between the diagnosed injury and the person’s employment.</p>



<p class="wp-block-paragraph">Queensland’s system also contains an exclusion relating to reasonable management action taken in a reasonable way. Performance reviews, disciplinary action, transfers and organisational restructures do not necessarily establish a compensable psychological injury simply because an employee found them stressful.</p>



<p class="wp-block-paragraph">The circumstances, conduct and manner in which the management action occurred can be critical.</p>



<h2 class="wp-block-heading"><strong>Taking Sick Leave Does Not Provide Unlimited Protection</strong></h2>



<p class="wp-block-paragraph">Employees have protections against being dismissed because they exercise legitimate workplace rights, including using available sick leave. </p>



<p class="wp-block-paragraph">However, the protection surrounding extended illness-related absences is more complicated than the common claim that an employee can never be dismissed while on stress leave.</p>



<p class="wp-block-paragraph">Workers who can provide evidence of their illness or injury are generally protected from dismissal because of their absence when they are away for fewer than three consecutive months, or fewer than three months in total over the previous 12 months.</p>



<p class="wp-block-paragraph">The protection also applies while an employee is still using paid sick leave.</p>



<p class="wp-block-paragraph">When an employee has exhausted their paid sick leave and has been absent for more than three months, that particular temporary-absence protection may no longer apply. </p>



<p class="wp-block-paragraph">Other legal protections involving discrimination, adverse action, disability or workers’ compensation may still be relevant.</p>



<p class="wp-block-paragraph">This is one reason workers dealing with a prolonged psychological condition may need to obtain individual advice rather than relying on a workplace rumour, social-media post or generic description of “stress leave.”</p>



<h2 class="wp-block-heading"><strong>A Warning Employers Cannot Ignore</strong></h2>



<p class="wp-block-paragraph">Queensland’s $261 million mental-injury bill should be a warning to employers that psychological safety cannot be reduced to meditation apps, resilience workshops or an annual wellbeing survey.</p>



<p class="wp-block-paragraph">Businesses have a responsibility to identify and manage psychosocial hazards in much the same way they address physical workplace dangers. That means examining how work is designed, how employees are managed and whether staffing levels are realistic.</p>



<p class="wp-block-paragraph">For technology businesses, the review should include after-hours communication, incident-response rosters, project deadlines, employee monitoring, excessive meetings and the volume of alerts being directed to individual workers.</p>



<p class="wp-block-paragraph">A return-to-work plan may also require more than restoring an employee’s system access and placing them back at the same desk. </p>



<p class="wp-block-paragraph">Reduced hours, modified duties and temporary limits on after-hours contact will achieve little if the underlying workload and workplace culture remain unchanged.</p>



<p class="wp-block-paragraph">The latest figures show that psychological injuries now carry a disproportionate share of Queensland’s compensation costs. </p>



<p class="wp-block-paragraph">They take longer to recover from, cost more than physical injuries and are increasingly appearing in common law claims.</p>



<p class="wp-block-paragraph">For workers, understanding leave and compensation rights may provide a vital safety net. For employers, the harder question is why so many people are reaching the point where they need that safety net in the first place.</p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/queenslands-261-million-workplace-stress-bill-raises-questions-about-workers-leave-rights/">Queensland’s $261 Million Workplace Stress Bill Raises Questions About Workers’ Leave Rights</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></content:encoded>
					
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		<title>Surfshark VPN Review: One of the Fastest VPNs on the Market</title>
		<link>https://www.techbusinessnews.com.au/surfshark-vpn-review-one-of-the-fastest-vpns-on-the-market/</link>
					<comments>https://www.techbusinessnews.com.au/surfshark-vpn-review-one-of-the-fastest-vpns-on-the-market/#respond</comments>
		
		<dc:creator><![CDATA[Editorial Desk]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 23:10:40 +0000</pubDate>
				<category><![CDATA[Reviews]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46978</guid>

					<description><![CDATA[<p>In this 2026 review, Surfshark stands out as one of the fastest VPNs on the market, reaching 1021 Mbps on nearby servers while offering Dedicated IP, Double VPN/MultiHop, IP Rotator, CleanWeb, split tunnelling, Camouflage Mode, Anti Virus and unlimited device connections.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/surfshark-vpn-review-one-of-the-fastest-vpns-on-the-market/">Surfshark VPN Review: One of the Fastest VPNs on the Market</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Surfshark has become one of the most competitive VPN services for users who want privacy, speed and value without dealing with a clunky app or a complicated setup. </p>



<p class="wp-block-paragraph">It is no longer just seen as a cheaper VPN alternative. </p>



<p class="wp-block-paragraph">In 2026, Surfshark sits among the <a href="https://surfshark.com/">fastest mainstream VPN providers</a>, backed by a large server network, modern WireGuard performance, unlimited device connections and a growing suite of privacy tools.</p>



<p class="wp-block-paragraph">For most users, the biggest question is simple: will a VPN slow my internet down? With Surfshark, the answer is increasingly “not by much” — and in some local-server tests, barely at all.</p>



<p class="wp-block-paragraph">If you want a VPN that can protect every device in the house without slowing everything down, Surfshark makes a strong case. </p>



<p class="wp-block-paragraph">It offers unlimited simultaneous connections, more than 4,500 servers across 100-plus countries, fast WireGuard performance, CleanWeb ad and malware blocking, Camouflage Mode for restricted networks, IP Rotator, MultiHop, and split tunnelling.</p>



<p class="wp-block-paragraph">In our 2026 hands-on testing, Surfshark reached speeds of up to <strong>901 Mbps</strong> on nearby servers and had no trouble unlocking more than <strong>16 Netflix libraries</strong>, along with BBC iPlayer, Disney+, Hulu, and Amazon Prime Video. </p>



<p class="wp-block-paragraph">For households with several devices, regular streamers, travellers, and privacy-conscious users, it is one of the most complete VPN packages available this year.</p>



<p class="wp-block-paragraph">Surfshark has also built serious momentum in a crowded <a href="https://thebestvpn.com/reviews/surfshark/">VPN market</a>. Although it only launched in 2018, it now sits near the top of the field in several key areas, including speed, usability, streaming access, security tools, and overall value.</p>



<p class="wp-block-paragraph">Our latest tests show that Surfshark VPN continues to deliver strong real-world performance, backed by a feature set that goes well beyond basic online privacy.</p>



<section class="surfshark-review-summary">
  <style>
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      border: 1px solid #e5eef3;
      border-radius: 18px;
      padding: 28px;
      box-shadow: 0 10px 30px rgba(0, 40, 60, 0.08);
      max-width: 900px;
    }

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      font-size: 28px;
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      grid-template-columns: 1fr 1fr;
      gap: 22px;
      margin: 24px 0;
    }

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      border-radius: 16px;
      padding: 22px;
      background: #f8fbfc;
      border: 1px solid #dceaf0;
    }

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      border-top: 5px solid #0ea5a8;
    }

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      border-top: 5px solid #ef4444;
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      margin: 0 0 16px;
      font-size: 21px;
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    }

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    }

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      margin-bottom: 13px;
      font-size: 16px;
      line-height: 1.55;
      color: #263445;
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      content: "✓";
      position: absolute;
      left: 0;
      top: 0;
      color: #0ea5a8;
      font-weight: 700;
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      left: 0;
      top: 0;
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      font-weight: 700;
      font-size: 20px;
      line-height: 1;
    }

    .surfshark-next {
      margin-top: 26px;
      padding: 20px 22px;
      border-left: 5px solid #0ea5a8;
      background: #eefafa;
      border-radius: 12px;
      font-size: 17px;
      line-height: 1.7;
      color: #17324a;
    }

    @media (max-width: 700px) {
      .surfshark-grid {
        grid-template-columns: 1fr;
      }

      .surfshark-review-card {
        padding: 22px;
      }

      .surfshark-review-card h2 {
        font-size: 24px;
      }
    }
  </style>

  <div class="surfshark-review-card">
    <h2>Surfshark Review: Key Findings</h2>

    <p>
      Here is an overview of our Surfshark review findings, including the main advantages,
      a few drawbacks, and what stood out during testing.
    </p>

    <div class="surfshark-grid">
      <div class="surfshark-box pros">
        <h3>Pros</h3>
        <ul>
          <li>Unlimited simultaneous connections</li>
          <li>User-friendly apps for all major devices and operating systems</li>
          <li>CleanWeb feature blocks ads, trackers, and malware</li>
          <li>Works well with Netflix and many other streaming services</li>
          <li>24/7 live chat support</li>
          <li>Strong encryption and audited security features</li>
        </ul>
      </div>

      <div class="surfshark-box cons">
        <h3>Cons</h3>
        <ul>
          <li>Limited support for VPN routers</li>
          <li>Monthly pricing is higher than some competitors</li>
        </ul>
      </div>
    </div>

    <div class="surfshark-next">
      Now let’s get into the details and take a closer look at the main advantages of Surfshark.
    </div>
  </div>
</section>



<h2 class="wp-block-heading"><strong>Speed: Surfshark’s Biggest Strength</strong></h2>



<p class="wp-block-paragraph">Speed has become one of Surfshark’s clearest selling points. The service operates a network of more than 4,500 servers across 100 countries, with high-capacity 10Gbps servers designed to reduce congestion and support stable performance for browsing, streaming, gaming and remote work.</p>



<p class="wp-block-paragraph">That infrastructure matters. A VPN can have a polished app and strong privacy claims, but if its servers are overloaded, users will notice it immediately through buffering, lag, failed downloads, slow page loads or unstable video calls. </p>



<p class="wp-block-paragraph">Surfshark’s investment in faster server capacity is one reason it now competes closely with the highest-performing VPNs on the market.</p>



<p class="wp-block-paragraph">For users with a <strong>1Gbps internet connection</strong>, that is the number that matters. In practical terms, a fast fibre user connected to a close local Surfshark server can still see speed-test results around the <strong>900 Mbps</strong> mark. </p>



<p class="wp-block-paragraph">That does not mean every user will hit gigabit speeds every time. Wi-Fi quality, router hardware, device limits, ISP routing, server load and distance from the VPN server all affect results. </p>



<p class="wp-block-paragraph">But it does show that Surfshark is no longer the kind of VPN that automatically cuts a high-speed connection in half. On the right setup, connected to a nearby local server, Surfshark can be fast enough that the VPN almost disappears from the experience.</p>



<section class="surfshark-pricing">
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      margin: 40px auto;
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      text-align: center;
      font-size: 32px;
      margin-bottom: 10px;
      color: #102a43;
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      text-align: center;
      max-width: 760px;
      margin: 0 auto 30px;
      color: #52606d;
      font-size: 16px;
      line-height: 1.6;
    }

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      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 22px;
    }

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      background: #ffffff;
      border: 1px solid #d9e2ec;
      border-radius: 18px;
      padding: 28px;
      box-shadow: 0 12px 30px rgba(16, 42, 67, 0.08);
      position: relative;
      overflow: hidden;
    }

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      border: 2px solid #00a38c;
      transform: translateY(-8px);
    }

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      content: "Most Popular";
      position: absolute;
      top: 18px;
      right: -36px;
      background: #00a38c;
      color: #ffffff;
      padding: 7px 42px;
      font-size: 12px;
      font-weight: 700;
      transform: rotate(35deg);
      letter-spacing: 0.4px;
    }

    .plan-name {
      font-size: 24px;
      font-weight: 800;
      color: #102a43;
      margin-bottom: 8px;
    }

    .plan-subtitle {
      color: #627d98;
      font-size: 15px;
      min-height: 46px;
      line-height: 1.5;
      margin-bottom: 22px;
    }

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      font-size: 38px;
      font-weight: 900;
      color: #00a38c;
      margin-bottom: 4px;
    }

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      color: #627d98;
      font-weight: 600;
    }

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      margin-bottom: 22px;
    }

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    }

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      border-bottom: 1px solid #e6edf3;
      text-align: left;
    }

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      color: #334e68;
      font-weight: 800;
      background: #f8fafc;
    }

    .price-table td {
      color: #486581;
    }

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      list-style: none;
      padding: 0;
      margin: 20px 0 0;
    }

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      padding: 9px 0;
      color: #334e68;
      border-bottom: 1px solid #edf2f7;
      line-height: 1.45;
    }

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      content: "✓";
      color: #00a38c;
      font-weight: 900;
      margin-right: 8px;
    }

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      line-height: 1.6;
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    }

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      .pricing-grid {
        grid-template-columns: 1fr;
      }

      .pricing-card.featured {
        transform: none;
      }
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  </style>

  <h2>Surfshark VPN Pricing Plans</h2>
  <p class="intro">
    Surfshark offers three main VPN bundles: Starter, One and One+. 
    Longer subscriptions usually deliver the lowest monthly price, while monthly billing gives more flexibility at a higher cost.
  </p>

  <div class="pricing-grid">

    <article class="pricing-card">
      <div class="plan-name">Surfshark Starter</div>
      <div class="plan-subtitle">
        Best for users who mainly want fast VPN protection, private browsing and basic identity masking.
      </div>

      <div class="price">$2.49 <span>/mo</span></div>
      <div class="deal-note">24-month promotional plan</div>

      <table class="price-table">
        <tr>
          <th>Subscription</th>
          <th>Price</th>
        </tr>
        <tr>
          <td>24-month plan</td>
          <td>$2.49/mo</td>
        </tr>
        <tr>
          <td>12-month plan</td>
          <td>$3.39/mo</td>
        </tr>
        <tr>
          <td>1-month plan</td>
          <td>$16.45/mo</td>
        </tr>
      </table>

      <ul class="features">
        <li>Secure VPN</li>
        <li>Unlimited devices</li>
        <li>Ad blocker</li>
        <li>Cookie pop-up blocker</li>
        <li>Bypasser / split tunnelling</li>
        <li>Rotating IP</li>
        <li>Dynamic MultiHop</li>
        <li>Alternative ID</li>
      </ul>
    </article>

    <article class="pricing-card featured">
      <div class="plan-name">Surfshark One</div>
      <div class="plan-subtitle">
        Best value for users who want the VPN plus antivirus, data-breach alerts and private search.
      </div>

      <div class="price">$2.79 <span>/mo</span></div>
      <div class="deal-note">24-month promotional plan</div>

      <table class="price-table">
        <tr>
          <th>Subscription</th>
          <th>Price</th>
        </tr>
        <tr>
          <td>24-month plan</td>
          <td>$2.79/mo</td>
        </tr>
        <tr>
          <td>12-month plan</td>
          <td>$3.59/mo</td>
        </tr>
        <tr>
          <td>1-month plan</td>
          <td>$18.95/mo</td>
        </tr>
      </table>

      <ul class="features">
        <li>Everything in Starter</li>
        <li>Surfshark Antivirus</li>
        <li>Real-time protection</li>
        <li>Webcam protection</li>
        <li>Surfshark Alert</li>
        <li>Credit card leak alerts</li>
        <li>ID leak alerts</li>
        <li>Private, ad-free search</li>
      </ul>
    </article>

    <article class="pricing-card">
      <div class="plan-name">Surfshark One+</div>
      <div class="plan-subtitle">
        Best for users who want the full privacy suite, including personal data removal through Incogni.
      </div>

      <div class="price">$4.49 <span>/mo</span></div>
      <div class="deal-note">24-month promotional plan</div>

      <table class="price-table">
        <tr>
          <th>Subscription</th>
          <th>Price</th>
        </tr>
        <tr>
          <td>24-month plan</td>
          <td>$4.49/mo</td>
        </tr>
        <tr>
          <td>12-month plan</td>
          <td>$7.49/mo</td>
        </tr>
        <tr>
          <td>1-month plan</td>
          <td>$21.85/mo</td>
        </tr>
      </table>

      <ul class="features">
        <li>Everything in Surfshark One</li>
        <li>Data removal by Incogni</li>
        <li>Removal from data broker databases</li>
        <li>Removal from people-search sites</li>
        <li>Identity theft coverage where available</li>
        <li>Stronger privacy control for high-risk users</li>
      </ul>
    </article>

  </div>

  <div class="pricing-note">
    <strong>Pricing note:</strong> VPN pricing changes frequently and may vary by currency, GST/VAT, region, promotional coupon and renewal terms. 
    Always confirm the final checkout price before publishing or purchasing.
  </div>
</section>



<h2 class="wp-block-heading"><strong>Why Local Servers Perform So Well</strong></h2>



<p class="wp-block-paragraph">VPN speed depends heavily on distance. The closer the server, the less work your traffic has to do. Surfshark’s own server guidance says the best server is usually the one closest to your physical location, because shorter distance generally improves speed and responsiveness.</p>



<p class="wp-block-paragraph">That is why local connections are where Surfshark looks strongest. A user in Melbourne connecting to an Australian server, for example, should generally expect better results than the same user routing traffic through Europe or North America. </p>



<p class="wp-block-paragraph">The same applies in the US, UK, Singapore, Japan or any other region with nearby Surfshark infrastructure.</p>



<p class="wp-block-paragraph">For everyday users, this makes Surfshark particularly useful for:</p>



<ul class="wp-block-list">
<li>Streaming 4K video without constant buffering</li>



<li>Downloading large files</li>



<li>Gaming on nearby servers</li>



<li>Video conferencing</li>



<li>Working remotely through encrypted connections</li>



<li>Running multiple household devices under one VPN account</li>
</ul>



<p class="wp-block-paragraph">The key is using the right protocol. For speed, WireGuard should be the first choice. It is modern, lightweight and widely used by the fastest VPN providers. Surfshark also supports OpenVPN and IKEv2, but WireGuard is the protocol most users should select when performance is the priority.</p>



<h2 class="wp-block-heading"><strong>Server Network and Infrastructure</strong></h2>



<p class="wp-block-paragraph">Surfshark’s network is large enough for most users, covering 100 countries and more than 4,500 servers. It also uses RAM-only servers, meaning data is wiped when servers are rebooted rather than being stored on traditional hard drives.</p>



<p class="wp-block-paragraph">That is both a speed and privacy advantage. RAM-only infrastructure reduces the risk of data being retained on seized or compromised hardware. It also keeps the network cleaner and easier to reset.</p>



<p class="wp-block-paragraph">Surfshark has also started pushing beyond the standard 10Gbps server model, with limited 100Gbps VPN servers introduced in Amsterdam. </p>



<p class="wp-block-paragraph">The rollout is not yet network-wide, but it signals the direction Surfshark is heading: more bandwidth, less congestion and better consistency for high-demand users.</p>



<p class="wp-block-paragraph">That does not mean every Surfshark user is connecting to a 100Gbps server today. Most users will still be using its broader 10Gbps network. But the direction is clear. Surfshark wants to compete at the top end of the VPN speed market, not just on price.</p>



<section class="surfshark-device-section">
  <style>
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      font-family: inherit;
      margin: 34px 0;
      color: #102033;
    }

    .surfshark-device-card {
      max-width: 960px;
      background: #ffffff;
      border: 1px solid #e3edf2;
      border-radius: 18px;
      padding: 30px;
      box-shadow: 0 10px 30px rgba(0, 40, 60, 0.08);
    }

    .surfshark-device-card h2 {
      margin: 0 0 14px;
      font-size: 30px;
      line-height: 1.25;
      color: #06283d;
    }

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      margin: 30px 0 14px;
      font-size: 23px;
      line-height: 1.35;
      color: #06283d;
    }

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      margin: 0 0 18px;
      font-size: 17px;
      line-height: 1.75;
      color: #334155;
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      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 18px;
      margin: 24px 0 28px;
    }

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      background: #eefafa;
      border: 1px solid #cdeff0;
      border-radius: 16px;
      padding: 22px;
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    }

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      display: block;
      margin-bottom: 8px;
      font-size: 18px;
      color: #06283d;
    }

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      display: block;
      font-size: 16px;
      line-height: 1.6;
      color: #334155;
    }

    .surfshark-platforms {
      display: flex;
      flex-wrap: wrap;
      gap: 10px;
      margin: 18px 0 24px;
    }

    .surfshark-platforms span {
      display: inline-block;
      padding: 8px 13px;
      border-radius: 999px;
      background: #f3f7f9;
      border: 1px solid #dbe8ee;
      color: #17324a;
      font-size: 14px;
      font-weight: 600;
    }

    .surfshark-feature-list {
      margin: 22px 0 0;
      padding: 0;
      list-style: none;
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 14px;
    }

    .surfshark-feature-list li {
      position: relative;
      padding: 16px 16px 16px 44px;
      background: #f8fbfc;
      border: 1px solid #dceaf0;
      border-radius: 14px;
      font-size: 16px;
      line-height: 1.6;
      color: #263445;
    }

    .surfshark-feature-list li::before {
      content: "✓";
      position: absolute;
      left: 16px;
      top: 16px;
      width: 20px;
      height: 20px;
      border-radius: 50%;
      background: #0ea5a8;
      color: #ffffff;
      font-size: 13px;
      line-height: 20px;
      text-align: center;
      font-weight: 700;
    }

    .surfshark-note {
      margin-top: 24px;
      padding: 20px 22px;
      background: #06283d;
      color: #ffffff;
      border-radius: 14px;
      font-size: 16px;
      line-height: 1.7;
    }

    .surfshark-note strong {
      color: #7de3e6;
    }

    @media (max-width: 760px) {
      .surfshark-device-card {
        padding: 22px;
      }

      .surfshark-device-card h2 {
        font-size: 25px;
      }

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      .surfshark-feature-list {
        grid-template-columns: 1fr;
      }
    }
  </style>

  <div class="surfshark-device-card">
    <h2>Apps for All Major Devices, Plus Unlimited Connections</h2>

    <p>
      Surfshark starts with a strong advantage: it gives users simple, polished apps across major platforms
      and allows an unlimited number of devices to connect to the VPN at the same time.
    </p>

    <div class="surfshark-highlight-grid">
      <div class="surfshark-highlight-box">
        <strong>User-friendly apps</strong>
        <span>
          Surfshark supports major operating systems, Smart TVs, game consoles, and leading web browsers.
        </span>
      </div>

      <div class="surfshark-highlight-box">
        <strong>Unlimited connections</strong>
        <span>
          One subscription can cover every phone, laptop, tablet, browser, and streaming device in the household.
        </span>
      </div>
    </div>

    <h3>1. User-Friendly Apps</h3>

    <p>
      The Surfshark VPN team has developed a full range of easy-to-use apps for Windows, macOS, iOS,
      Android, and Linux. It also supports Smart TV devices, Xbox and other game consoles, along with
      browser extensions for Chrome, Edge, and Firefox.
    </p>

    <div class="surfshark-platforms">
      <span>Windows</span>
      <span>macOS</span>
      <span>iOS</span>
      <span>Android</span>
      <span>Linux</span>
      <span>Smart TVs</span>
      <span>Xbox</span>
      <span>Game Consoles</span>
      <span>Chrome</span>
      <span>Edge</span>
      <span>Firefox</span>
    </div>

    <p>
      Surfshark does not offer a custom router app in the same way ExpressVPN does. However, it does provide
      detailed setup instructions for installing Surfshark on a range of popular routers.
    </p>

    <p>
      The apps are designed to deliver a smooth and secure VPN experience, with features that suit different
      use cases. A student may use Surfshark to get around geo-restrictions, while a business user may rely
      on it for safer remote access. Either way, the app experience is simple enough for everyday users while
      still offering advanced controls for those who want them.
    </p>

    <h3>Major Surfshark App Features</h3>

    <p>
      Here are some of the key features available inside Surfshark VPN apps. We will look at each of these
      in more detail later in this review.
    </p>

    <ul class="surfshark-feature-list">
      <li>VPN Kill Switch with strict kill and soft kill modes</li>
      <li>CleanWeb and CleanWeb 2 to help block ads, trackers, and malware</li>
      <li>Bypasser split tunnelling for choosing which apps or websites use the VPN</li>
      <li>IP Rotator to make online tracking more difficult</li>
      <li>NoBorders mode for restricted regions and networks</li>
      <li>MultiHop and Dynamic MultiHop to route traffic through multiple VPN servers</li>
      <li>Static IP servers for services that work better with a consistent IP address</li>
      <li>Dedicated IP servers for users who need a fixed private IP address</li>
    </ul>

    <div class="surfshark-note">
      <strong>Bottom line:</strong> Surfshark’s app support and unlimited device policy make it especially useful
      for families, shared households, remote workers, streamers, and anyone managing several connected devices.
    </div>
  </div>
</section>



<h2 class="wp-block-heading"><strong>Privacy and Security</strong></h2>



<p class="wp-block-paragraph">Speed is only half the review. A fast VPN is pointless if it cannot be trusted with user data.</p>



<p class="wp-block-paragraph">Surfshark has a no-logs policy and says it does not monitor, track or store user browsing activity. Its no-logs claims have also been independently verified by Deloitte in 2023 and again in 2025, giving the service stronger credibility than VPN providers that rely only on marketing claims.</p>



<p class="wp-block-paragraph">The service includes the expected VPN security features: encryption, kill switch, secure protocols, DNS leak protection and auto-connect. WireGuard is the best option for users who want speed, while OpenVPN remains available for those who prefer a more established protocol.</p>



<p class="wp-block-paragraph">Surfshark also offers extras such as CleanWeb, which blocks ads, trackers and some malicious domains. It is useful, but it should not be treated as a full replacement for dedicated security software. </p>



<p class="wp-block-paragraph">CleanWeb adds value as part of the broader VPN package, but users who need serious malware, phishing and endpoint protection should still use dedicated security tools alongside it.</p>



<h2 class="wp-block-heading"><strong>Unlimited Devices Is a Major Advantage</strong></h2>



<p class="wp-block-paragraph">One of Surfshark’s best features is unlimited simultaneous connections. A single subscription can cover phones, laptops, tablets, smart TVs and other devices without forcing users to count how many are connected.</p>



<p class="wp-block-paragraph">That makes Surfshark especially attractive for households, small teams, families and users with multiple devices. Many rival VPNs still place limits on simultaneous connections. Surfshark does not, which gives it a practical advantage beyond raw speed.</p>



<p class="wp-block-paragraph">For a household with a 1Gbps connection, this matters. A VPN that can maintain strong local-server speeds and protect multiple devices at the same time is far more useful than a fast VPN limited to only a handful of connections.</p>



<h2 class="wp-block-heading"><strong>Streaming, Gaming and Everyday Use</strong></h2>



<p class="wp-block-paragraph">Surfshark performs well for everyday streaming and general browsing. Strong local speeds mean users are less likely to notice the VPN during normal use. Pages load quickly, apps remain responsive and streaming platforms are less likely to buffer when connected to a nearby server.</p>



<p class="wp-block-paragraph">For gaming, the main issue is not just download speed but latency. A VPN can deliver hundreds of megabits per second and still feel poor if ping is high. </p>



<p class="wp-block-paragraph">That is why local servers are essential. Nearby Surfshark servers are the best choice for gaming, while long-distance servers should only be used when location matters more than responsiveness.</p>



<p class="wp-block-paragraph">For streaming, Surfshark is generally strong, though not flawless. VPN streaming access changes regularly, and no provider can guarantee every service will work perfectly all the time. Performance can vary depending on the platform, country, device and server being used.</p>



<h2 class="wp-block-heading"><strong>Dedicated IP and Double Hop VPN Features</strong></h2>



<h3 class="wp-block-heading"><strong>Dedicated VPN IP</strong></h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<ul class="wp-block-list">
<li>Surfsharks Dedicated IP is currently around <strong>$3.75 per month</strong></li>
</ul>
</blockquote>



<p class="wp-block-paragraph">A dedicated IP gives you your own static <a href="https://surfshark.com/dedicated-ip">VPN IP address</a>, instead of sharing the same VPN IP with many other users. </p>



<p class="wp-block-paragraph">That can make a major difference for people who regularly log in to banking portals, business dashboards, cloud platforms, admin panels, remote work tools or services that flag unusual sign-ins.</p>



<p class="wp-block-paragraph">With a normal VPN connection, your IP address may change depending on the server you connect to. That is fine for general privacy, but it can sometimes trigger extra verification, CAPTCHAs, account warnings or temporary login blocks. </p>



<p class="wp-block-paragraph">A Dedicated IP also helps solve that by giving you a consistent VPN address that remains tied to your chosen location.</p>



<p class="wp-block-paragraph">Surfshark’s Dedicated IP feature also lets users select where they want their dedicated server IP to be located, with Dedicated IP availability across multiple global locations.</p>



<p class="wp-block-paragraph">That means a user can choose an IP location that better suits their needs. For example, someone who needs stable access to Australian services could choose a local or nearby region if available, while a business user may prefer a location close to their customers, office systems or remote access tools.</p>



<p class="wp-block-paragraph">It is also a relatively low-cost upgrade compared with many business-grade static IP or remote-access solutions. </p>



<p class="wp-block-paragraph">For everyday users, the main benefit is convenience. For business users, the benefit is control. A Dedicated IP can make VPN use feel cleaner, more predictable and less likely to trigger security systems that dislike constantly changing IP addresses.</p>



<h3 class="wp-block-heading"><strong>Double Hop VPN</strong></h3>



<p class="wp-block-paragraph">Surfshark also includes a Double Hop VPN feature, branded as <strong>MultiHop</strong>. </p>



<p class="wp-block-paragraph">Instead of routing your traffic through one VPN server, MultiHop sends it through two separate VPN servers before it reaches the open internet. Surfshark describes this as a privacy feature that routes traffic through two VPN servers, often called Double VPN.</p>



<p class="wp-block-paragraph">The idea is simple: your connection enters through one VPN location and exits through another. For example, your traffic could enter through Singapore and exit through the United States, or enter through Germany and exit through the Netherlands, depending on the available route.</p>



<p class="wp-block-paragraph">This gives users an extra layer of privacy because the entry server and exit server are separated. It makes the connection path harder to trace and gives privacy-conscious users more control over how their traffic moves across the VPN network.</p>



<p class="wp-block-paragraph">Surfshark’s Dynamic MultiHop feature also allows users to create custom Double VPN routes by selecting entry and exit locations, rather than being limited only to preset routes.</p>



<p class="wp-block-paragraph">Double Hop is especially useful for journalists, researchers, remote workers, privacy-focused users and anyone handling sensitive online activity. </p>



<p class="wp-block-paragraph">It may not always be the fastest option because traffic is travelling through two VPN servers instead of one, but it gives users a stronger privacy setup when protection matters more than raw speed.</p>



<h3 class="wp-block-heading"><strong>Why These Features Matter</strong></h3>



<p class="wp-block-paragraph">Dedicated IP and Double Hop solve two very different problems.</p>



<ul class="wp-block-list">
<li>A <strong>Dedicated IP</strong> is about stability, access and control. It gives users a consistent VPN address and helps reduce login friction with services that do not like changing IPs.<br><br></li>



<li>A <strong>Double Hop VPN</strong> is about privacy. It routes traffic through two VPN servers, making the connection path harder to follow and giving users a more layered form of protection.</li>
</ul>



<p class="wp-block-paragraph">Together, these features make Surfshark more than a basic VPN. It can be used as a simple everyday privacy tool, but it also has stronger options for people who need stable access, controlled IP location, extra routing privacy and more advanced protection without moving into expensive enterprise VPNs</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="129" data-id="46983" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/surfshark-vpn-global-banner-au-1024x129.jpg" alt="" class="wp-image-46983" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/surfshark-vpn-global-banner-au-1024x129.jpg 1024w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/surfshark-vpn-global-banner-au-300x38.jpg 300w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/surfshark-vpn-global-banner-au-768x97.jpg 768w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/surfshark-vpn-global-banner-au-860x109.jpg 860w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/surfshark-vpn-global-banner-au.jpg 1513w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</figure>



<h2 class="wp-block-heading"><strong>Unlimited Simultaneous Connections &#8211; As Many Devices As You Need</strong></h2>



<p class="wp-block-paragraph">The real value of Surfshark becomes obvious when you look around the average home. Phones, laptops, tablets, Smart TVs, gaming consoles, streaming boxes, work devices, kids’ devices — almost everything now connects to the internet.</p>



<p class="wp-block-paragraph">Many VPNs still limit protection to five or six devices at the same time. Some also make it awkward, or impossible, to protect devices such as Smart TVs and game consoles. That creates a problem for busy households: which devices get protected, and which ones are left exposed?</p>



<p class="wp-block-paragraph">Surfshark removes that issue with <strong>unlimited simultaneous connections</strong>. One subscription can cover the whole household, across different device types, without having to count active connections or disconnect one device to protect another.</p>



<p class="wp-block-paragraph">For families, shared homes, remote workers, streamers, and anyone with several internet-connected devices, this is one of Surfshark’s strongest selling points. It also makes Surfshark one of the better-value VPNs for people who need protection across multiple devices.</p>



<h2 class="wp-block-heading"><strong>Surfshark Background and Privacy Position</strong></h2>



<p class="wp-block-paragraph">Surfshark has grown quickly since launching in 2018, helped by strong speeds, simple apps, unlimited simultaneous connections, and competitive pricing. </p>



<p class="wp-block-paragraph">One of its biggest corporate changes came in 2022, when Surfshark announced its merger with Nord Security. The two brands continue to operate separately, but Surfshark now has the backing of a much larger <a href="https://www.techbusinessnews.com.au/blog/should-vpn-service-providers-be-held-accountable-for-cyber-attacks/">cybersecurity</a> group.</p>



<p class="wp-block-paragraph">That consolidation does reduce the number of fully independent VPN providers in the market, which is not ideal for consumer choice. However, Nord Security has built a strong record across privacy and security products, including NordPass and NordLocker. </p>



<p class="wp-block-paragraph">Surfshark has also expanded beyond VPN services, adding products such as antivirus protection, private search, ad blocking, and data removal tools.</p>



<h3 class="wp-block-heading"><strong>Privacy Jurisdiction</strong></h3>



<p class="wp-block-paragraph">Surfshark was previously based in the British Virgin Islands, with earlier customers contracted through Surfshark Ltd. Since October 1, 2021, new subscriptions have been handled through Surfshark B.V., based in the Netherlands.</p>



<p class="wp-block-paragraph">The move to the Netherlands is not a major concern from a privacy perspective. The country does not impose mandatory VPN data-retention requirements, which supports Surfshark’s no-logs position. Surfshark also states that, because it is based in the Netherlands, it is not required to store user logs.</p>



<p class="wp-block-paragraph">Interestingly, Surfshark’s Terms of Service remain governed by the laws of the British Virgin Islands, regardless of which Surfshark entity a customer contracts with. </p>



<p class="wp-block-paragraph">For privacy-focused users, that is generally preferable to being under US or UK jurisdiction, although the Netherlands is still part of the broader “14 Eyes” intelligence-sharing group.</p>



<h3 class="wp-block-heading"><strong>Surfshark’s No-Logs Policy</strong></h3>



<p class="wp-block-paragraph">Surfshark says it does not keep logs that can identify users or track their online activity. That means it does not record IP addresses, browsing history, session information, bandwidth usage, or other activity data tied to individual users.</p>



<p class="wp-block-paragraph">Its apps do include optional crash reporting, which sends anonymised diagnostic data if the app fails. This can be disabled in the settings. Surfshark’s mobile apps may also include an advertising ID, which privacy-conscious users can turn off.</p>



<p class="wp-block-paragraph">The stronger point is that Surfshark’s no-logs policy has been independently audited. Deloitte reviewed Surfshark’s no-logs claims and confirmed that the company does not retain user activity data. That third-party verification gives the privacy policy more weight than a simple marketing promise.</p>



<h2 class="wp-block-heading"><strong>Secure Encryption and Leak Protection</strong></h2>



<p class="wp-block-paragraph">Surfshark uses <strong>AES-256-GCM encryption</strong>, widely regarded as a strong industry standard for VPN security, along with <strong>RSA-2048 key exchange</strong>. </p>



<p class="wp-block-paragraph">It also gives users a choice of VPN protocols, depending on the device and app being used.</p>



<p class="wp-block-paragraph">The main options include:</p>



<ul class="wp-block-list">
<li><strong>OpenVPN</strong> A long-standing VPN protocol known for strong security, open-source transparency, and reliable performance. It remains a trusted option, although WireGuard has become the faster modern alternative.<br><br></li>



<li><strong>WireGuard</strong> Surfshark’s fastest protocol option and the best choice for most users. It is built directly into Surfshark’s apps, so there is no need for manual configuration. Surfshark supports WireGuard across Windows, macOS, Linux, Android, and iOS.<br><br></li>



<li><strong>IKEv2</strong> A secure and fast protocol that often performs better than OpenVPN, particularly on mobile devices. Its main drawback is that it is not open source.<br><br></li>



<li><strong>Dausos</strong> Introduced in April 2026, Dausos is Surfshark’s proprietary protocol. It is designed to improve speed and security by assigning each user a dedicated encrypted tunnel.</li>
</ul>



<p class="wp-block-paragraph">Surfshark also added <strong>post-quantum encryption support for WireGuard in early 2026</strong>, strengthening protection against future cryptographic threats. </p>



<p class="wp-block-paragraph">For most users, the default protocol settings will be enough, but advanced users can switch protocols directly inside the Surfshark app settings.</p>



<h2 class="wp-block-heading"><strong>Surfshark One and Surfshark One+</strong></h2>



<p class="wp-block-paragraph">Surfshark is not limited to its VPN. Users can also upgrade to <strong>Surfshark One</strong> or <strong>Surfshark One+</strong>, which add extra privacy and security tools on top of the standard VPN subscription. These are not core VPN features, but they broaden Surfshark into a more complete online protection package.</p>



<h3 class="wp-block-heading"><strong>Surfshark One</strong></h3>



<p class="wp-block-paragraph">Surfshark One includes the VPN’s existing ad and pop-up blocking tools, then adds several extra layers of protection:</p>



<ul class="wp-block-list">
<li><strong>24/7 antivirus protection</strong>, with a virus database updated every three hours.<br><br></li>



<li><strong>Custom file and folder scanning</strong>, giving users control over what gets checked.<br><br></li>



<li><strong>Webcam protection</strong>, which blocks unauthorised camera access and alerts users when apps or websites try to use it.<br><br></li>



<li><strong>Credit card and ID breach alerts</strong>, helping users respond quickly if sensitive details appear in a breach.<br><br></li>



<li><strong>Personal data security reports</strong>, showing where personal information may be exposed.<br><br></li>



<li><strong>Alternative ID</strong>, which creates online aliases and safe email addresses for sites users do not fully trust</li>
</ul>



<h3 class="wp-block-heading"><strong>Surfshark One+</strong></h3>



<p class="wp-block-paragraph">Surfshark One+ includes everything in Surfshark One, while adding personal data removal from company databases and people-search sites. </p>



<p class="wp-block-paragraph">This feature is available in the <strong>USA, Canada, the UK, and the EU</strong>, and is closely tied to Surfshark’s Incogni data-removal service.</p>



<p class="wp-block-paragraph">Together, these bundles are useful for users who want broader protection without paying for several separate tools. </p>



<p class="wp-block-paragraph">Surfshark One adds antivirus, breach monitoring, webcam protection, and privacy aliases, while Surfshark One+ goes further by helping remove personal information from data brokers.</p>



<p class="wp-block-paragraph">The value depends on how much of the bundle you will actually use. Free private search engines are widely available, and dedicated identity-protection services exist, although they can be expensive. </p>



<p class="wp-block-paragraph">For users who want a single subscription covering VPN, antivirus, alerts, and data-removal support, Surfshark One and One+ are worth considering.</p>



<h2 class="wp-block-heading"><strong>Surfshark’s 30-Day Refund Policy</strong></h2>



<p class="wp-block-paragraph">Surfshark offers a <strong>30-day money-back guarantee</strong> across its main VPN plans. That is a solid refund window, especially when some VPN providers limit refunds to much shorter trial periods.</p>



<p class="wp-block-paragraph">There are a few standard exceptions. </p>



<p class="wp-block-paragraph">Surfshark says refunds may not apply when a subscription is purchased through the <strong>iTunes/App Store</strong> or with a <strong>prepaid card or gift card</strong>, as those payments are handled outside its direct billing system. In those cases, users need to follow the refund rules of the relevant app store or payment provider.</p>



<p class="wp-block-paragraph">For most direct purchases, the 30-day refund period works much like a risk-free VPN trial. You can use Surfshark, test the speeds, apps, streaming access, and features, then cancel within the refund window if it is not the right fit.</p>



<h3 class="wp-block-heading"><strong>24/7 Live Chat Support</strong></h3>



<p class="wp-block-paragraph">Surfshark also provides <strong>24/7 live chat support</strong> through its website. During this review, support responses were fast, clear, and useful. For a VPN service, that matters. Connection issues, streaming problems, billing questions, and setup help often need quick answers, not slow email back-and-forth.</p>



<section class="surfshark-faq-section">
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    }

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      margin-top: 16px;
      padding: 16px 18px;
      border-left: 5px solid #0ea5a8;
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      line-height: 1.7;
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      }
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  </style>

  <div class="surfshark-faq-wrap">
    <div class="surfshark-faq-header">
      <h2>Surfshark FAQ</h2>
      <p>
        Here are some of the most common questions that came up during our Surfshark VPN review.
      </p>
    </div>

    <details class="surfshark-faq-item">
      <summary>Can you use Surfshark with Linux?</summary>
      <div class="surfshark-faq-answer">
        <p>
          Yes. Surfshark works with Linux and now offers a Linux GUI desktop app, which makes it much easier to use than older command-line-only VPN setups.
        </p>
        <p>
          It also supports the WireGuard VPN protocol on Linux, giving users a strong mix of speed, security, and usability.
        </p>
      </div>
    </details>

    <details class="surfshark-faq-item">
      <summary>Does Surfshark work for torrenting?</summary>
      <div class="surfshark-faq-answer">
        <p>
          Yes. Surfshark supports torrenting and other P2P file transfers. According to Surfshark, all of its servers are P2P-friendly, which makes the service a practical option for users who need a VPN for lawful file sharing.
        </p>
        <p>
          The combination of WireGuard speeds, strong leak protection, secure apps, and a no-logs policy makes Surfshark well suited to P2P use.
        </p>
        <div class="surfshark-faq-note">
          Always make sure your torrenting activity complies with copyright law and the rules in your country.
        </div>
      </div>
    </details>

    <details class="surfshark-faq-item">
      <summary>Is Surfshark VPN trustworthy?</summary>
      <div class="surfshark-faq-answer">
        <p>
          Surfshark has built a strong reputation as a reliable VPN provider, backed by strong encryption, secure apps, and a strict no-logs policy.
        </p>
        <p>
          Its no-logs claims have also been independently audited by Deloitte, giving users more confidence that Surfshark is not simply relying on marketing claims around privacy.
        </p>
      </div>
    </details>

    <details class="surfshark-faq-item">
      <summary>Does Surfshark work in China?</summary>
      <div class="surfshark-faq-answer">
        <p>
          Surfshark includes a feature called NoBorders, which is designed to help users connect in regions where VPN traffic may be restricted or blocked.
        </p>
        <p>
          NoBorders can be enabled directly inside the Surfshark app. Surfshark also includes Camouflage Mode, which disguises VPN traffic when using the OpenVPN protocol. While the two features are similar in purpose, they are separate tools.
        </p>
        <div class="surfshark-faq-note">
          VPN performance in China can change quickly because of network restrictions. It is best to install and test the app before travelling.
        </div>
      </div>
    </details>

    <details class="surfshark-faq-item">
      <summary>Does Surfshark work for gaming?</summary>
      <div class="surfshark-faq-answer">
        <p>
          Surfshark can work well for gaming, provided you connect to a fast nearby server. A gaming VPN needs three things:
        </p>
        <ol>
          <li>Fast servers with low latency</li>
          <li>A large network that can deliver consistent speeds</li>
          <li>Reliable apps for the devices used for gaming</li>
        </ol>
        <p>
          Surfshark meets those requirements with a large server network, strong WireGuard performance, and support for major desktop, mobile, browser, Smart TV, and console environments.
        </p>
      </div>
    </details>

    <details class="surfshark-faq-item" open>
      <summary>Is Surfshark still worth it in 2026?</summary>
      <div class="surfshark-faq-answer">
        <p>
          Yes. Surfshark remains one of the strongest-value VPNs in 2026, especially for users who want fast speeds, unlimited device connections, and a broad set of privacy tools in one subscription.
        </p>
        <p>
          Its value comes from more than the VPN alone. Surfshark now includes features such as CleanWeb 2.0, Alternative ID, Incognito Mode, breach alerts, and wider security bundles through Surfshark One and Surfshark One+.
        </p>
        <p>
          For families, streamers, remote workers, travellers, and anyone with several connected devices, Surfshark is still difficult to beat on price, speed, and overall feature depth.
        </p>
      </div>
    </details>

    <div class="surfshark-faq-cta">
      <h3>Final Takeaway</h3>
      <p>
        Surfshark is best suited to users who want one affordable VPN subscription that can protect every device in the household, unlock streaming platforms, support fast browsing, and add extra privacy tools without becoming difficult to use.
      </p>
    </div>
  </div>
</section>
<p>The post <a href="https://www.techbusinessnews.com.au/surfshark-vpn-review-one-of-the-fastest-vpns-on-the-market/">Surfshark VPN Review: One of the Fastest VPNs on the Market</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>Australians Caught In Microsoft Job Cuts Affecting 4,800 Workers Worldwide</title>
		<link>https://www.techbusinessnews.com.au/news/australian-workers-caught-in-microsoft-job-cuts-affecting-4800-workers-worldwide/</link>
					<comments>https://www.techbusinessnews.com.au/news/australian-workers-caught-in-microsoft-job-cuts-affecting-4800-workers-worldwide/#respond</comments>
		
		<dc:creator><![CDATA[Editorial Desk]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 19:57:00 +0000</pubDate>
				<category><![CDATA[Technology News]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46971</guid>

					<description><![CDATA[<p>Tech Business News understands Australian Microsoft employees will be affected by the technology giant’s latest global job cuts. Microsoft is letting go 4,800 jobs, about 2.1 per cent of its global workforce, though it remains unclear which Australian divisions or offices will be impacted.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/australian-workers-caught-in-microsoft-job-cuts-affecting-4800-workers-worldwide/">Australians Caught In Microsoft Job Cuts Affecting 4,800 Workers Worldwide</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Australian Microsoft employees are expected to be affected by the company’s latest global restructure as the technology giant moves to cut 4,800 jobs worldwide and overhaul parts of its Xbox gaming business.</p>



<p class="wp-block-paragraph">The cuts represent about 2.1 per cent of Microsoft’s global workforce. Microsoft Australia employs about 3,000 people across six offices, although it is not yet known which local teams, roles or locations will be affected.</p>



<p class="wp-block-paragraph">The lay-offs come as the world’s largest technology companies face growing pressure to justify massive spending on artificial intelligence, cloud infrastructure and data centres. </p>



<p class="wp-block-paragraph">Big Tech’s AI investment boom is expected to top $1 trillion this year, forcing companies to show stronger returns while absorbing the cost of rolling out the technology across their businesses.</p>



<p class="wp-block-paragraph">Microsoft’s chief people officer Amy Coleman told employees in a memo that “the roles eliminated today are not being replaced by AI”.</p>



<p class="wp-block-paragraph">“At the same time, ​what is true is that AI is changing how work gets done,” she said.</p>



<p class="wp-block-paragraph">The Australian impact follows a broader wave of technology job cuts. Amazon and Meta Platforms have also laid off thousands of workers globally this year, while local software firms have moved to reduce headcount as AI changes parts of the software development process.</p>



<p class="wp-block-paragraph">In Australia, Atlassian announced earlier this year that nearly 500 local jobs would go, while WiseTech Global said it planned to cut about 2,000 roles as AI replaced manual software coding.</p>



<p class="wp-block-paragraph">Microsoft’s restructure is particularly severe inside Xbox, where the company is cutting 3,200 gaming roles and immediately laying off 1,600 staff. </p>



<p class="wp-block-paragraph">The company is also preparing to divest several studios as it looks to improve returns from a business that has absorbed tens of billions of dollars in investment.</p>



<p class="wp-block-paragraph">Despite the major acquisition of Activision Blizzard, Microsoft has continued to trail Sony’s PlayStation and Nintendo in the console market. </p>



<p class="wp-block-paragraph">The company has increasingly shifted Xbox toward a broader platform strategy, distributing games across more devices rather than relying only on console exclusives to drive hardware sales.</p>



<p class="wp-block-paragraph">Xbox’s new head, Asha Sharma, said the restructure would involve spinning off several studios.</p>



<p class="wp-block-paragraph">“South of Midnight producer Compulsion Games and Psychonauts maker Double Fine Productions will become independent studios, while Ninja Theory and Undead Labs will ​be spun off to grow Senua and State of Decay 3,” Sharma said.</p>



<p class="wp-block-paragraph">The management of Arkane Studios, which developed Dishonored and is currently working on a game based on Marvel Comics character Blade, has also started consultations with its workers&#8217; union in France to review options.</p>



<p class="wp-block-paragraph">For Australian staff, the uncertainty now turns to where the cuts will land. Microsoft has not publicly confirmed which Australian divisions will be affected, but the global restructure shows how quickly the AI boom is changing the economics of the technology sector.</p>



<p class="wp-block-paragraph">The message from Big Tech is becoming clearer: artificial intelligence may be driving record investment, but it is also forcing companies to become leaner, faster and more selective about where people fit inside the next phase of the industry.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/australian-workers-caught-in-microsoft-job-cuts-affecting-4800-workers-worldwide/">Australians Caught In Microsoft Job Cuts Affecting 4,800 Workers Worldwide</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>China Missile Test Raises New Alarm Over Australia’s Pacific Security Gap</title>
		<link>https://www.techbusinessnews.com.au/news/china-missile-test-raises-new-alarm-over-australias-pacific-security-gap/</link>
					<comments>https://www.techbusinessnews.com.au/news/china-missile-test-raises-new-alarm-over-australias-pacific-security-gap/#respond</comments>
		
		<dc:creator><![CDATA[Editorial Desk]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 19:34:04 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46968</guid>

					<description><![CDATA[<p>China’s test of a nuclear-capable long-range missile in the Pacific has alarmed Australian security experts, who warn it could reach Sydney or Brisbane in a conflict. The dummy-warhead missile was launched during a Chinese “military training program” and landed between Nauru and Tuvalu</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/china-missile-test-raises-new-alarm-over-australias-pacific-security-gap/">China Missile Test Raises New Alarm Over Australia’s Pacific Security Gap</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">China’s launch of a nuclear-capable long-range missile into the Pacific has sharpened concerns over Australia’s exposure to strategic weapons, after a defence analyst warned the missile could reach major cities including Brisbane and Sydney.</p>



<p class="wp-block-paragraph">The missile, fitted with a dummy warhead, was launched on Monday as part of what Chinese state media described as a “military training program”. </p>



<p class="wp-block-paragraph">It landed in a designated area between Nauru and Tuvalu, placing the test deep inside a region where Australia has been trying to strengthen diplomatic and defence ties.</p>



<p class="wp-block-paragraph">Beijing briefed governments ahead of the launch and rejected suggestions the exercise was aimed at any country.</p>



<p class="wp-block-paragraph">“It is in accordance with international law and practice and is not directed against any specific country or target,” Xinhua reported.</p>



<p class="wp-block-paragraph">But Michael Shoebridge, director of defence and security think tank Strategic Analysis Australia, said the test should not be treated as routine by Canberra.</p>



<p class="wp-block-paragraph">“It looks like a 10,000km-range submarine-launched ballistic missile,” he said, adding that this type of technology has been developed in China since 2018.</p>



<p class="wp-block-paragraph">“It can reach literally from Beijing to Brisbane with a bit to spare. It could make it to Sydney and it is nuclear capable.”</p>



<p class="wp-block-paragraph">Mr Shoebridge said the launch was another sign of China’s expanding military reach in the Pacific, and should be viewed seriously by Prime Minister Anthony Albanese as Australia pushes to lock in new regional security arrangements.</p>



<p class="wp-block-paragraph">“There are two reasons for that concern,” Mr Shoebridge told the Daily Mail.</p>



<p class="wp-block-paragraph">“First, it comes after the Chinese People&#8217;s Liberation Army Navy did a live firing exercise between Australia and New Zealand last year, interrupting peaceful airline flights.</p>



<p class="wp-block-paragraph">“China is expanding the reach of its security forces, notably its military, and as it grows its military power, it&#8217;s expanding to have a global reach.</p>



<p class="wp-block-paragraph">“Secondly, the Australian Defence Force has no capability to protect itself, let alone the Australian population or regional partners, from this kind of missile threat.</p>



<p class="wp-block-paragraph">“So the prime minister has an urgent air and missile defence gap that he needs to close.”</p>



<p class="wp-block-paragraph">The timing has also raised questions in Canberra. A source told The Australian the launch was a response to Mr Albanese and Fijian Prime Minister Sitiveni Rabuka signing the Ocean of Peace Alliance.</p>



<p class="wp-block-paragraph">The agreement includes mutual defence obligations, stating that an armed attack on any party in the Pacific “would be dangerous to each other&#8217;s peace and security as well as the security of the Pacific”.</p>



<p class="wp-block-paragraph">It also leaves the door open for other Pacific nations to join.</p>



<p class="wp-block-paragraph">However, Mr Shoebridge warned that regional defence agreements risk losing force if Australia cannot counter long-range missile threats.</p>



<p class="wp-block-paragraph">“Clearly having no defensive capability at all against those missiles that can reach Australia and South Pacific nations, that makes regional security deals a little bit empty,” </p>



<p class="wp-block-paragraph">“If you can&#8217;t respond to a threat, then you&#8217;re subject to that threat.” he said.</p>



<p class="wp-block-paragraph">Mr Shoebridge said the South Pacific remains strategically valuable to Beijing because of its mineral resources, fishing grounds and its position between Australia and the United States.</p>



<p class="wp-block-paragraph">“It&#8217;s a key piece of ocean connecting Australia and America so, as part of a push to reduce the power of American alliances, it makes sense for China to be invested,” he said.</p>



<p class="wp-block-paragraph">Australia already has mutual defence arrangements with the United States, New Zealand and Papua New Guinea, including the PukPuk Treaty, which comes into effect on Wednesday.</p>



<p class="wp-block-paragraph">Mr Albanese said the missile test was destabilising and confirmed Australia had raised its concerns with Beijing.</p>



<p class="wp-block-paragraph">“We don&#8217;t want to see any action that is destabilising or which undermines the peace, security and stability of the Pacific and the region,” he told reporters in the Solomon Islands on Tuesday.</p>



<p class="wp-block-paragraph">“There is no doubt that this is a provocative act by China, which does destabilise the region and therefore we will put forward our strong view.” he said.</p>



<p class="wp-block-paragraph">The launch adds a harder military edge to the contest for influence in the Pacific, where Australia has spent recent years trying to deepen partnerships and prevent Beijing from gaining a stronger security foothold.</p>



<p class="wp-block-paragraph">For Canberra, the warning is blunt: regional diplomacy may be advancing, but Australia’s missile defence posture remains exposed to weapons now being demonstrated much closer to home.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/china-missile-test-raises-new-alarm-over-australias-pacific-security-gap/">China Missile Test Raises New Alarm Over Australia’s Pacific Security Gap</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>How Seedance 2.5 Helps Australian Businesses Create Social Video Ads in Minutes</title>
		<link>https://www.techbusinessnews.com.au/how-seedance-2-5-helps-australian-businesses-create-social-video-ads-in-minutes/</link>
					<comments>https://www.techbusinessnews.com.au/how-seedance-2-5-helps-australian-businesses-create-social-video-ads-in-minutes/#respond</comments>
		
		<dc:creator><![CDATA[Sandra Dawson]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 08:33:01 +0000</pubDate>
				<category><![CDATA[General Tech]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46950</guid>

					<description><![CDATA[<p>Seedance 2.5 can support Australian businesses across retail, hospitality, property, professional services and local marketing. It helps teams turn product ideas, promotions and brand messages into polished social video ads within minutes.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/how-seedance-2-5-helps-australian-businesses-create-social-video-ads-in-minutes/">How Seedance 2.5 Helps Australian Businesses Create Social Video Ads in Minutes</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The pressure on Australian marketing teams to produce video content has never been more intense. TikTok, Instagram Reels, and YouTube Shorts are where audiences spend their time, and the brands showing up with fresh, music-driven video ads are the ones capturing attention and driving sales. </p>



<p class="wp-block-paragraph">But for every business that successfully launches a dance challenge or a beat-synced product showcase, there are dozens more that simply cannot justify the cost and time involved. </p>



<p class="wp-block-paragraph">Hiring dancers, booking studios, shooting footage, and editing it all into a polished ad can easily consume weeks and thousands of dollars. This leaves small and mid-sized businesses stuck running static images while their competitors move ahead with video-first strategies. </p>



<p class="wp-block-paragraph">The good news is that a new generation of AI-powered creative tools is closing this production gap entirely. </p>



<p class="wp-block-paragraph">AI video generation is moving from novelty to infrastructure, with the global AI video generator market estimated at <strong>US$788.5 million in 2025</strong> and forecast to reach <strong>US$3.44 billion by 2033</strong>.</p>



<p class="wp-block-paragraph">The commercial pull is already visible in marketing: <strong>69% of video marketers</strong> created social media videos in 2026, while <strong>59% now produce video in-house</strong>, showing why fast, low-cost AI production tools are gaining traction.</p>



<p class="wp-block-paragraph">Leading the charge is Pollo AI, whose Marketing Studio now features Seedance 2.5, a video generation model built specifically to turn product photos into music-synced dance ads without the traditional headaches of a full production shoot.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe title="Pollo AI : The ultimate AI creative suite for creators, marketers, and sellers" width="1240" height="698" src="https://www.youtube.com/embed/FrYHzKHp12g?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h2 class="wp-block-heading"><strong>Why Traditional Video Ad Production Is Failing Lean Teams</strong></h2>



<p class="wp-block-paragraph">Australian e-commerce brands, digital agencies, and in-house marketing departments all face the same creative bottleneck. They know video ads perform better, but the jump from a clean product shot to a finished motion ad is operationally huge. </p>



<p class="wp-block-paragraph">A single 15-second dance clip can involve a choreographer, a dancer, a studio rental, a camera operator, and a video editor—and that’s before you factor in the rounds of feedback and revision. </p>



<p class="wp-block-paragraph">For a business launching a new product range with 20 SKUs, producing individual video assets for each one is simply not realistic.</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img decoding="async" width="824" height="500" data-id="46963" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed1.jpg" alt="Seedance 2.5 AI Video Maker " class="wp-image-46963" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed1.jpg 824w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed1-300x182.jpg 300w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed1-768x466.jpg 768w" sizes="(max-width: 824px) 100vw, 824px" /></figure>
</figure>



<p class="wp-block-paragraph">Pollo AI’s Marketing Studio tackles this problem head-on. Instead of managing multiple external vendors, a marketer can upload a product image, describe the kind of dance movement they want, select a music track, and let <a href="https://pollo.ai/m/seedance-2-5">Seedance 2.5</a> generate the clip. </p>



<p class="wp-block-paragraph">The model understands rhythm and human body mechanics, so the output doesn’t look like a stiff animation. It looks like a real person dancing, with natural weight shifts, coordinated limbs, and facial expressions that change with the beat. </p>



<p class="wp-block-paragraph">This completely collapses the production timeline from weeks to minutes and gives Australian businesses the ability to test <a href="https://www.techbusinessnews.com.au/how-ai-video-generators-are-replacing-content-creators/">video</a> creative at a speed that was previously impossible.</p>



<h2 class="wp-block-heading"><strong>What Seedance 2.5 Does Differently from Basic Animation Tools</strong></h2>



<p class="wp-block-paragraph">The market is flooded with tools that can pan across a photo or add a wobble effect, but those techniques don’t produce the kind of native-feeling content that social algorithms reward. </p>



<p class="wp-block-paragraph">Seedance 2.5 stands apart because it generates genuine dance motion synchronised to a user-selected audio track. </p>



<p class="wp-block-paragraph">ou write a prompt like “casual hip-hop groove with shoulder pops, turning to showcase the product, smiling on the chorus,” and the model translates that into a fluid sequence. </p>



<p class="wp-block-paragraph">The virtual character’s movements land on the downbeats, the body moves as a connected whole, and the product stays clearly visible throughout.</p>



<p class="wp-block-paragraph">This matters deeply for performance marketing. Audiences on TikTok and Reels have an extremely low tolerance for content that feels inauthentic. </p>



<p class="wp-block-paragraph">A stiff, obviously AI-generated dance will be scrolled past instantly. But when the motion feels natural and the music sync is tight, the ad blends into the feed and earns the watch time that drives conversions. </p>



<p class="wp-block-paragraph">Australian brands using <a href="https://en.wikipedia.org/wiki/Seedance_2.0" target="_blank" rel="noreferrer noopener nofollow">Seedance </a>2.5 can now produce dance-driven ads that feel genuinely native to the platform, without the logistical circus of a traditional video shoot.</p>



<h2 class="wp-block-heading"><strong>How to Add Final Polish Using Pollo AI’s Pixlr AI Integration</strong></h2>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="1024" height="477" data-id="46965" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed2-1024x477.jpg" alt="Polli.ai - Triple-Tier Generation" class="wp-image-46965" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed2-1024x477.jpg 1024w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed2-300x140.jpg 300w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed2-768x357.jpg 768w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed2-860x400.jpg 860w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/seed2.jpg 1199w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</figure>



<p class="wp-block-paragraph">Even the best AI-generated dance clip needs a finishing touch before it’s ready for a paid campaign. Text overlays, logo bugs, colour adjustments, and platform-specific cropping are the small details that turn a good asset into a high-converting ad. </p>



<p class="wp-block-paragraph">Many marketing teams already have preferred tools for this step, and Pollo AI has built direct bridges to make the handoff seamless. </p>



<p class="wp-block-paragraph">Within the same creative ecosystem, you can take your newly generated Seedance 2.5 video and pass it through Pixlr AI, an image and design editing tool that handles everything from branded text overlays to background enhancement and resolution upscaling. </p>



<p class="wp-block-paragraph">This connected workflow eliminates the friction of downloading, re-uploading, and converting files between separate applications, which is exactly the kind of small time-saver that adds up when you’re running multiple campaigns simultaneously.</p>



<p class="wp-block-paragraph">For a busy marketing coordinator in Sydney or Melbourne managing ads for several product lines, this integration means you can generate a dance clip in the morning, add your branding elements by lunch, and have a polished asset live in your ad manager by the afternoon. </p>



<p class="wp-block-paragraph">The entire pipeline stays inside the Pollo AI environment, so nothing gets lost in translation and the creative quality remains consistent from generation to final export.</p>



<h2 class="wp-block-heading"><strong>Real-World Applications for Australian Brands and Agencies</strong></h2>



<p class="wp-block-paragraph">The use cases for Seedance 2.5 extend across a wide range of industries. A Melbourne-based fashion e-commerce store can turn a single sneaker photo into multiple ad variations—one with streetwear dance energy for a younger audience, another with sleek, minimal movement for a premium demographic. </p>



<p class="wp-block-paragraph">Instead of gambling on one creative angle, the brand can split-test all variations and let the data identify the highest-performing asset. </p>



<p class="wp-block-paragraph">A Sydney marketing agency pitching to a new beverage client can walk into the meeting with three fully-produced, music-synced video concepts featuring the actual product, not a generic storyboard. That shortens the approval cycle dramatically and gives the agency a clear competitive edge.</p>



<p class="wp-block-paragraph">Brick-and-mortar retailers with a growing online presence can also benefit. Think of a homewares brand wanting to showcase a new furniture range. </p>



<p class="wp-block-paragraph">Rather than staging an expensive lifestyle shoot, they can generate clips of virtual characters interacting naturally with the products in a bright, modern living room setting. The speed and affordability of this approach make video advertising accessible to businesses that previously thought it was out of reach.</p>



<h2 class="wp-block-heading"><strong>The Strategic Advantage of Adopting AI Video Production Early</strong></h2>



<p class="wp-block-paragraph">Creative fatigue is one of the most persistent performance killers in digital advertising. When the same video asset runs too long, audiences tune out, engagement drops, and cost per acquisition climbs. </p>



<p class="wp-block-paragraph">The most reliable defence is simply having more creative to rotate, but that has always been the hardest thing for lean teams to produce. </p>



<p class="wp-block-paragraph">Seedance 2.5 changes that equation. A marketing team that previously launched one video ad per quarter can now launch one per week, keeping their brand fresh in the feed without hiring additional headcount or blowing out the production budget.</p>



<p class="wp-block-paragraph">This isn’t about replacing creative talent. It’s about giving creative talent the tools to execute at the speed modern social platforms demand. </p>



<p class="wp-block-paragraph">The strategist who understands the audience, selects the right trending audio, and writes a tight movement prompt is the one who will get the most out of this technology. </p>



<p class="wp-block-paragraph">Pollo AI’s Marketing Studio, with Seedance 2.5 at its core and supporting tools like Pixlr AI for final polish, offers Australian businesses a practical, scalable way to join the video-first advertising landscape without the traditional barriers. </p>



<p class="wp-block-paragraph">The door is open, and the brands that step through it now will build a creative speed advantage that compounds with every campaign.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p>The post <a href="https://www.techbusinessnews.com.au/how-seedance-2-5-helps-australian-businesses-create-social-video-ads-in-minutes/">How Seedance 2.5 Helps Australian Businesses Create Social Video Ads in Minutes</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>Yubico Rolls Out Seamless NFC Passkey Support for Android Users</title>
		<link>https://www.techbusinessnews.com.au/news/yubico-rolls-out-seamless-nfc-passkey-support-for-android-users/</link>
					<comments>https://www.techbusinessnews.com.au/news/yubico-rolls-out-seamless-nfc-passkey-support-for-android-users/#respond</comments>
		
		<dc:creator><![CDATA[Austech Media]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 05:47:24 +0000</pubDate>
				<category><![CDATA[Media Releases]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46940</guid>

					<description><![CDATA[<p>Yubico says Google’s latest Play Services update brings NFC-based, hardware-backed passkey authentication to Android 9 and later, while its new YubiKey Passkey Enabler helps organisations deploy YubiKey sign-ins at scale.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/yubico-rolls-out-seamless-nfc-passkey-support-for-android-users/">Yubico Rolls Out Seamless NFC Passkey Support for Android Users</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><a href="https://www.yubico.com/" target="_blank" rel="noreferrer noopener nofollow"><u>Yubico</u></a> has welcomed Google’s latest update to Google Play Services, which enables account authentication through NFC security keys that support CTAP2 on Android 9 and later.</p>



<p class="wp-block-paragraph">This gives Android users broader access to hardware-backed, phishing-resistant authentication through NFC-enabled FIDO2 security keys, including YubiKeys.</p>



<p class="wp-block-paragraph">To support the shift, Yubico has announced the general availability of<a href="https://play.google.com/store/apps/details?id=com.yubico.fido.provider&amp;pli=1" target="_blank" rel="noreferrer noopener nofollow"><u> YubiKey Passkey Enabler</u></a>, a dedicated Android Credential Provider designed to make passkey registration and authentication with YubiKeys more seamless across Android devices.</p>



<p class="wp-block-paragraph">While passkeys are designed to eliminate many of the weaknesses associated with passwords and legacy multi-factor authentication, successful enterprise adoption depends on employees being able to use them easily and consistently across all their devices.</p>



<p class="wp-block-paragraph">“Passkeys are one of the most important shifts in digital identity, but security only works when people can actually use them,” said Geoff Schomburgk, Vice President, Asia Pacific and Japan, Yubico. </p>



<p class="wp-block-paragraph">“Google’s expanded support for NFC-enabled FIDO2 security keys on Android is a major step forward for the ecosystem.” said Schomburgk,</p>



<p class="wp-block-paragraph">“With YubiKey Passkey Enabler, available from Google Play Services, organisations can now deliver a more intuitive Android passkey experience while raising the security bar with hardware-backed, phishing-resistant authentication.” he said. </p>



<p class="wp-block-paragraph">YubiKey Passkey Enabler is built on the Android Credential Manager Provider API and Yubico’s YubiKit SDK. The app bridges the gap between strong hardware-backed security and everyday usability by helping users complete passkey registration and authentication with fewer barriers.</p>



<p class="wp-block-paragraph">For enterprise customers, the app can also be centrally deployed and configured using Mobile Device Management software. This allows IT teams to roll out a consistent, high-assurance authentication workflow across Android fleets without burdening end users with configuration.</p>



<p class="wp-block-paragraph"><strong>Key features include:</strong></p>



<ul class="wp-block-list">
<li><strong>Passkey configuration:&nbsp;</strong>The app guides the user to the appropriate Android settings to enable passkey providers and to update the preferred service to YubiKeys.<br><br></li>



<li><strong>Always ask for PIN:&nbsp;</strong>When this option is enabled, the user is only required to tap the YubiKey once, instead of twice (once before and once after the PIN). This provides a nicer user experience.<br><br></li>



<li><strong>Temporary PIN Support:</strong>&nbsp;When a user assumes ownership of a new YubiKey, they are sometimes required to change the PIN on the YubiKey when used for the first time. The app enables this to occur over USB or NFC.<br><br></li>



<li><strong>PIN complexity:</strong>&nbsp;The app reads the PIN complexity configuration from the YubiKey firmware and provides guidance to the user.<br><br></li>



<li><strong>Antenna hints:&nbsp;</strong>Each Android phone manufacturer places the NFC antenna in a different spot, so the antenna hint shows the user exactly where to place the YubiKey.<br><br></li>



<li><strong>MDM / managed configuration:</strong>&nbsp;The Passkey Enabler app allows corporate IT administrators to deploy the correct configuration settings so that the end user can simply use YubiKeys.</li>
</ul>



<p class="wp-block-paragraph">The YubiKey Passkey Enabler supports passkey registration and authentication over USB and NFC interfaces. It enforces FIDO2 and CTAP2 standards, prioritising discoverable credentials and strong user verification. </p>



<p class="wp-block-paragraph">The app supports current YubiKeys, including the YubiKey 5 Series, Security Key Series, YubiKey 5C NFC Series, YubiKey 5 FIPS Series and YubiKey Bio Series.</p>



<p class="wp-block-paragraph">Passkeys are designed to resist phishing and adversary-in-the-middle attacks by cryptographically binding each credential to the website’s origin. </p>



<p class="wp-block-paragraph">This means a passkey cannot be used on a lookalike or proxy site. The YubiKey Passkey Enabler helps enforce this protection by verifying the authenticating user before any signing occurs.</p>



<p class="wp-block-paragraph">For browser-based requests, the app accepts requests only from trusted browsers and checks that the website’s origin matches the relying party ID. </p>



<p class="wp-block-paragraph">For native Android apps, the provider uses Digital Asset Links to confirm the calling app is authorised by the relying party. If verification fails, the request is rejected before any cryptographic operation is performed.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/yubico-rolls-out-seamless-nfc-passkey-support-for-android-users/">Yubico Rolls Out Seamless NFC Passkey Support for Android Users</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>Hybrid-Flow AIO Concept: A CPU Liquid Cooler Designed to Fix the Socket-Airflow Problem</title>
		<link>https://www.techbusinessnews.com.au/hybrid-flow-aio-concept-a-cpu-liquid-cooler-designed-to-fix-the-socket-airflow-problem/</link>
					<comments>https://www.techbusinessnews.com.au/hybrid-flow-aio-concept-a-cpu-liquid-cooler-designed-to-fix-the-socket-airflow-problem/#respond</comments>
		
		<dc:creator><![CDATA[Matthew Giannelis]]></dc:creator>
		<pubDate>Mon, 06 Jul 2026 17:26:31 +0000</pubDate>
				<category><![CDATA[General Tech]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46916</guid>

					<description><![CDATA[<p>The Hybrid Socket-Flow AIO CPU Block concept rethinks liquid cooling by combining a conventional AIO cold plate with targeted socket-area airflow designed to cool VRMs, memory zones and motherboard components often left exposed by standard pump blocks.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/hybrid-flow-aio-concept-a-cpu-liquid-cooler-designed-to-fix-the-socket-airflow-problem/">Hybrid-Flow AIO Concept: A CPU Liquid Cooler Designed to Fix the Socket-Airflow Problem</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>Prototype Concept: Hybrid AIO Water Block With Integrated VRM Fan</strong></p>



<h3 class="wp-block-heading"><strong>Working name</strong> &#8211; <strong>Hybrid Socket-Flow AIO CPU Block</strong></h3>



<h4 class="wp-block-heading"><strong>Core principle</strong></h4>



<p class="wp-block-paragraph">The CPU heat is removed through the normal AIO liquid path:</p>



<p class="wp-block-paragraph"><strong>CPU IHS → thermal paste → copper cold plate → microfins → coolant → radiator → radiator fans → room air</strong></p>



<h3 class="wp-block-heading">1. <strong>Water Block Architecture</strong></h3>



<p class="wp-block-paragraph">The block is built as <strong>two completely separate systems</strong>:</p>



<ol class="wp-block-list">
<li><strong>Liquid cooling system</strong></li>



<li><strong>Airflow / VRM cooling system</strong></li>
</ol>



<p class="wp-block-paragraph">The extra top fan handles the dead zone created when users move from an air tower cooler to an AIO. A tower cooler naturally pushes air around the socket. A standard AIO removes that airflow, so the VRMs can run hotter. Your block fan restores that missing local airflow.</p>



<h3 class="wp-block-heading"><strong>2. Airflow System</strong></h3>



<h4 class="wp-block-heading"><strong>Fan position</strong></h4>



<p class="wp-block-paragraph"><strong>Small axial fan</strong> on top of the water block, centred above the CPU socket.</p>



<p class="wp-block-paragraph">Possible prototype sizes:</p>







<h2 class="wp-block-heading"><strong>Why This Can Improve Cooling</strong></h2>



<p class="wp-block-paragraph">AIOs often cool the CPU well but leave the motherboard socket area with less airflow than a tower cooler. That matters most when:</p>



<ul class="wp-block-list">
<li>the CPU draws high power</li>



<li>the case has poor top/rear exhaust</li>



<li>the motherboard VRM heatsinks are small</li>



<li>the radiator is front-mounted as intake</li>



<li>the user is overclocking</li>



<li>the GPU dumps heat upward into the socket zone</li>



<li>the system has low case airflow</li>
</ul>



<p class="wp-block-paragraph">The fan on the block adds local airflow where normal AIOs are weak.</p>



<h2 class="wp-block-heading"><strong>Expected improvement</strong></h2>



<p class="wp-block-paragraph">Realistic prototype expectations:</p>







<p class="wp-block-paragraph">The main performance gain:</p>



<p class="wp-block-paragraph"><strong>“Improves socket-area and VRM cooling while retaining AIO CPU cooling performance.”</strong></p>



<h2 class="wp-block-heading"><strong>Better Version Than Existing Designs</strong></h2>



<p class="wp-block-paragraph">Since the basic idea already exists, the prototype needs a point of difference.</p>



<p class="wp-block-paragraph">Possible improvements:</p>



<h2 class="wp-block-heading"><strong>1. Directional ducting</strong></h2>



<p class="wp-block-paragraph">Most small block fans are fairly general. Your version could use a <strong>replaceable directional duct</strong> aimed at the hottest motherboard zones.</p>



<p class="wp-block-paragraph">Example duct options:</p>



<pre class="wp-block-code"><code>AM5 VRM duct<br>Intel LGA1700 VRM duct<br>RAM-side duct<br>M.2-side duct<br>ITX compact duct</code></pre>



<h2 class="wp-block-heading"><strong>2. Replaceable fan cartridge</strong></h2>



<p class="wp-block-paragraph">Make the fan easy to remove without disturbing the pump.</p>



<pre class="wp-block-code"><code>Magnetic top cover<br>        ↓<br>Removable fan cartridge<br>        ↓<br>Fixed sealed pump body</code></pre>



<p class="wp-block-paragraph">This makes cleaning and fan replacement easier.</p>



<h2 class="wp-block-heading"><strong>3. Thermal sensor integration</strong></h2>



<p class="wp-block-paragraph">Add small thermal probes or software support for:</p>



<ul class="wp-block-list">
<li>VRM temperature</li>



<li>coolant temperature</li>



<li>air temperature near socket</li>



<li>pump temperature</li>
</ul>



<h2 class="wp-block-heading"><strong>4. Offset airflow</strong></h2>



<p class="wp-block-paragraph">Instead of blowing straight down only, use a spiral or radial chamber to force air sideways under pressure.</p>



<pre class="wp-block-code"><code>Fan pushes down<br>        ↓<br>Air hits centre deflector<br>        ↓<br>Air spreads through four side ducts<br>        ↓<br>Air exits toward VRMs/RAM/M.2</code></pre>



<h2 class="wp-block-heading"><strong>5. Low-noise mode</strong></h2>



<p class="wp-block-paragraph">The fan will support zero-RPM or near-silent idle. Corsair’s module, for example, can be configured from 0 RPM up to 3,000 RPM through software</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide"/>



<p class="wp-block-paragraph">All-in-one liquid coolers have become one of the most popular ways to cool modern desktop CPUs. They move heat away from the processor and into a radiator, where larger fans can exhaust it from the case. </p>



<p class="wp-block-paragraph">It is a clean, efficient and visually appealing setup, especially for gaming PCs, workstations and high-performance desktop builds.</p>



<p class="wp-block-paragraph">But AIO liquid cooling has one weakness that often gets overlooked.</p>



<p class="wp-block-paragraph">When a traditional tower air cooler is installed, its fans push air across the CPU socket area. That airflow does not only cool the CPU heatsink. It also washes over nearby motherboard components, including the voltage regulator modules, chokes, capacitors, memory slots and sometimes the upper M.2 area.</p>



<p class="wp-block-paragraph">When that tower cooler is replaced with a liquid block, the CPU may run cooler, but the socket area can lose a lot of its local airflow. The radiator fans are now mounted elsewhere in the case. The pump block sits over the CPU, but it usually does not move much air around the motherboard.</p>



<p class="wp-block-paragraph">That creates an interesting design opportunity: an AIO CPU cooler that combines liquid cooling for the processor with a dedicated fan built into the water block to cool the surrounding motherboard components.</p>



<p class="wp-block-paragraph">This concept design, called here the Hybrid-Flow AIO, takes that idea further. Rather than simply attaching a small fan to the top of the pump, it uses a more deliberate airflow chamber, ducted exhaust paths and separate control for the pump, radiator fans and socket fan.</p>



<p class="wp-block-paragraph">The aim is not just to cool the CPU. It is to cool the whole thermal zone around the CPU socket.</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="848" height="600" data-id="46919" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/airflow-water-aio-cpu-cooler-hybrid-design.jpg" alt="Hybrid-Flow AIO - CPU Air and water cooling - New Concept " class="wp-image-46919" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/airflow-water-aio-cpu-cooler-hybrid-design.jpg 848w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/airflow-water-aio-cpu-cooler-hybrid-design-300x212.jpg 300w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/airflow-water-aio-cpu-cooler-hybrid-design-768x543.jpg 768w" sizes="auto, (max-width: 848px) 100vw, 848px" /></figure>
</figure>



<h2 class="wp-block-heading"><strong>What the Hybrid-Flow AIO Is Designed to Do</strong></h2>



<p class="wp-block-paragraph">The Hybrid-Flow AIO is a liquid CPU cooler with a small fan integrated into the top of the water block. The liquid loop still handles the main CPU cooling job. </p>



<p class="wp-block-paragraph">Coolant passes through the copper cold plate, absorbs heat from the CPU, travels through the tubes into the radiator and is cooled by the radiator fans.</p>



<p class="wp-block-paragraph">The difference is the block design.</p>



<p class="wp-block-paragraph">On top of the pump housing sits a small PWM-controlled fan. This fan draws air from above the CPU block and pushes it into a shaped internal air chamber. From there, the air is directed out through low-mounted vents around the sides of the block.</p>



<p class="wp-block-paragraph">The airflow is aimed at the areas traditional AIO coolers often ignore:</p>



<ul class="wp-block-list">
<li>motherboard VRM heatsinks</li>



<li>RAM-side socket area</li>



<li>upper M.2 heatsink zone</li>



<li>rear I/O-side power delivery components</li>



<li>capacitors and chokes around the CPU socket</li>



<li>stagnant warm air trapped around the pump housing</li>
</ul>



<p class="wp-block-paragraph">The result is a hybrid cooling design: liquid cooling for the CPU cores, and direct airflow for the components around the socket.</p>



<h2 class="wp-block-heading"><strong>Why Socket-Area Cooling Matters</strong></h2>



<p class="wp-block-paragraph">Modern CPUs can draw significant power under heavy workloads. Gaming, streaming, rendering, compiling code, running virtual machines and AI-related workloads can all push a system hard for long periods.</p>



<p class="wp-block-paragraph">When a CPU is under sustained load, the motherboard’s VRM system works hard to deliver stable power. On higher-end boards, VRM heatsinks are usually large enough to manage the heat. On cheaper boards, compact cases or poorly ventilated systems, VRMs can become much hotter than ideal.</p>



<p class="wp-block-paragraph">A tower air cooler naturally helps by moving air across the board. A standard AIO often removes that airflow. The CPU temperature may look excellent, but the motherboard around it can become warmer.</p>



<p class="wp-block-paragraph">That does not always cause an obvious problem, but it can matter in several scenarios:</p>



<ul class="wp-block-list">
<li>compact cases with limited airflow</li>



<li>front-mounted radiators that dump warm air into the case</li>



<li>high-power CPUs</li>



<li>overclocked systems</li>



<li>motherboards with smaller VRM heatsinks</li>



<li>workstations running long CPU-heavy tasks</li>



<li>gaming systems where the GPU also heats the socket area</li>



<li>quiet builds with low case-fan speeds</li>
</ul>



<p class="wp-block-paragraph">The Hybrid-Flow AIO is designed to restore some of the airflow that is lost when moving from a tower cooler to a liquid cooler.</p>



<h2 class="wp-block-heading"><strong>How the Water Block Works</strong></h2>



<p class="wp-block-paragraph">The water block has two cooling systems inside one housing.</p>



<p class="wp-block-paragraph">The first is the sealed liquid-cooling path. This is the part responsible for removing heat from the CPU itself.</p>



<p class="wp-block-paragraph">The second is the open-air socket cooling system. This is the part responsible for moving air around the motherboard.</p>



<p class="wp-block-paragraph">The two systems should be mechanically separate. The fan chamber should not interfere with the sealed pump chamber, and the liquid chamber should never need to be opened to clean or replace the fan.</p>



<p class="wp-block-paragraph">A simplified internal layout would look like this:</p>



<pre class="wp-block-code"><code>Top grille
↓
Small PWM socket fan
↓
Air plenum and directional duct
↓
Pump control PCB
↓
Pump motor
↓
Impeller chamber
↓
Jet plate or flow spreader
↓
Copper microfin cold plate
↓
CPU heat spreader</code></pre>



<p class="wp-block-paragraph">The CPU cooling process remains conventional:</p>



<pre class="wp-block-code"><code>CPU heat spreader
↓
Thermal paste
↓
Copper cold plate
↓
Microfin coolant channels
↓
Coolant
↓
Radiator
↓
Radiator fans
↓
Case exhaust</code></pre>



<p class="wp-block-paragraph">The socket airflow process works separately:</p>



<pre class="wp-block-code"><code>Top fan intake
↓
Air plenum
↓
Internal deflector
↓
Four-way ducting
↓
Side and downward exhaust vents
↓
VRMs, RAM area, M.2 zone and socket components</code></pre>



<p class="wp-block-paragraph">This separation is important. The liquid side needs to be sealed, reliable and pressure-tested. The fan side needs to be serviceable, easy to clean and quiet.</p>



<h2 class="wp-block-heading"><strong>The Integrated Fan Design</strong></h2>



<p class="wp-block-paragraph">The small fan is the most visible part of the concept, but it is not enough by itself. A small fan simply spinning on top of a pump housing may look useful without doing much real work.</p>



<p class="wp-block-paragraph">The airflow needs to be controlled.</p>



<p class="wp-block-paragraph">The ideal design uses a 50 mm or 60 mm slim PWM fan mounted above the pump housing. The fan draws air in from the top and pushes it downward into a shaped chamber. A central deflector then spreads the air outward into four duct paths.</p>



<p class="wp-block-paragraph">Those duct paths send air toward:</p>



<ul class="wp-block-list">
<li>the rear I/O-side VRM area</li>



<li>the RAM side of the CPU socket</li>



<li>the main VRM heatsink side</li>



<li>the upper PCIe/M.2/GPU-side area</li>
</ul>



<p class="wp-block-paragraph">The vents should sit low on the block, not high near the decorative top cover. Low-mounted vents help push air across the motherboard surface where the heat-sensitive components actually sit.</p>



<p class="wp-block-paragraph">A useful design would avoid a simple open grille and instead use directional slots. The goal is to create pressure-guided airflow, not just general turbulence.</p>



<h2 class="wp-block-heading"><strong>Why Ducting Is the Difference</strong></h2>



<p class="wp-block-paragraph">The most interesting part of this concept is not just the fan. It is the ducting.</p>



<p class="wp-block-paragraph">A poorly designed block fan can create noise, stir hot air and add dust without producing a meaningful temperature improvement. A better design uses the pump housing as an air-distribution body.</p>



<p class="wp-block-paragraph">The fan pushes air into a small plenum. The plenum then splits that airflow into dedicated channels. Each channel has an outlet shaped to aim air across a specific motherboard zone.</p>



<p class="wp-block-paragraph">This creates a more purposeful airflow pattern.</p>



<ul class="wp-block-list">
<li>The rear channel can cool the top VRM bank near the rear I/O.</li>



<li>The side channel can push air across the main VRM heatsink.</li>



<li>The memory-side channel can move air between the block and RAM slots.</li>



<li>The lower channel can help move air toward the upper M.2 and GPU backplate area.</li>
</ul>



<p class="wp-block-paragraph">This turns the CPU block into a small local airflow hub.</p>



<h2 class="wp-block-heading"><strong>Liquid Cooling Path</strong></h2>



<p class="wp-block-paragraph">The liquid side of the cooler should remain familiar to anyone who has used an AIO.</p>



<p class="wp-block-paragraph">Coolant enters the block from the radiator, moves through the pump chamber and is forced across the copper cold plate. Inside the cold plate, microfins increase the surface area exposed to the coolant. That allows heat from the CPU to transfer into the liquid more efficiently.</p>



<p class="wp-block-paragraph">From there, the warmed coolant exits the block and returns to the radiator, where the radiator fans remove the heat.</p>



<p class="wp-block-paragraph">The basic flow path would be:</p>



<pre class="wp-block-code"><code>Coolant from radiator
↓
Block inlet
↓
Pump impeller chamber
↓
Jet plate / flow spreader
↓
Microfin copper cold plate
↓
Outlet chamber
↓
Tube back to radiator
↓
Radiator cooling</code></pre>



<p class="wp-block-paragraph">For a prototype, the cold plate should be copper or nickel-plated copper. A microfin design is preferred because it gives the coolant more surface area to collect heat from. The pump chamber should be sealed separately from the fan chamber, with proper gaskets, screws and pressure testing.</p>



<h2 class="wp-block-heading"><strong>What It Could Improve</strong></h2>



<p class="wp-block-paragraph">The main benefit would likely not be a massive reduction in CPU temperature.</p>



<p class="wp-block-paragraph">That is important to understand.</p>



<p class="wp-block-paragraph">The CPU is already being cooled by the liquid loop. A small fan above the pump is unlikely to dramatically change CPU core temperatures unless it also helps reduce heat soak around the block or improves case airflow in a small way.</p>



<p class="wp-block-paragraph">The larger gain is likely to be around the socket area.</p>



<p class="wp-block-paragraph">A successful design could improve:</p>



<ul class="wp-block-list">
<li>VRM temperatures</li>



<li>motherboard component temperatures</li>



<li>local socket airflow</li>



<li>stability during sustained CPU loads</li>



<li>airflow in compact or restricted cases</li>



<li>thermals on boards with modest VRM heatsinks</li>
</ul>



<p class="wp-block-paragraph">The likely improvement range would depend heavily on the case, motherboard, CPU power draw and fan speed. In a well-ventilated case with a high-end motherboard, the improvement may be modest. In a compact case or a system with limited airflow, the difference could be more noticeable.</p>



<p class="wp-block-paragraph">The realistic claim should be:</p>



<p class="wp-block-paragraph">The Hybrid-Flow AIO is designed to improve socket-area and VRM cooling while maintaining the CPU cooling performance of a traditional liquid AIO.</p>



<p class="wp-block-paragraph">That is a stronger and more accurate claim than promising huge CPU temperature drops.</p>



<h2 class="wp-block-heading"><strong>Ideal Use Cases</strong></h2>



<p class="wp-block-paragraph">This design would make the most sense for systems where motherboard airflow matters.</p>



<p class="wp-block-paragraph">Good examples include:</p>



<ul class="wp-block-list">
<li>gaming PCs with high-end CPUs and GPUs</li>



<li>compact ATX or mATX builds</li>



<li>small-form-factor systems, if clearance allows</li>



<li>workstations used for rendering or compiling</li>



<li>systems running long CPU-heavy workloads</li>



<li>overclocked or power-unlocked CPUs</li>



<li>cases with low fan speeds for quieter operation</li>



<li>builds where the radiator is mounted as a front intake</li>
</ul>



<p class="wp-block-paragraph">It would also appeal to PC builders who want a cleaner AIO setup but do not want to give up the motherboard airflow advantage of a tower cooler.</p>



<h2 class="wp-block-heading"><strong>Prototype Design</strong></h2>



<p class="wp-block-paragraph">The smartest way to prototype the idea is not to build a full sealed liquid cooler from scratch.</p>



<p class="wp-block-paragraph">The first prototype should be a custom fan-and-duct cap mounted on top of an existing AIO pump block. That allows the airflow design to be tested without the complexity and risk of designing a pump, cold plate, seals and coolant loop from the ground up.</p>



<p class="wp-block-paragraph">A practical prototype would use:</p>



<ul class="wp-block-list">
<li>an existing 240 mm, 280 mm or 360 mm AIO</li>



<li>a 50 mm or 60 mm slim PWM fan</li>



<li>a 3D-printed pump-top shroud</li>



<li>four directional air outlets</li>



<li>rubber vibration isolation</li>



<li>a removable top grille</li>



<li>motherboard PWM fan control</li>



<li>thermal sensors or a thermal camera for testing</li>
</ul>



<p class="wp-block-paragraph">The prototype should be tested with the socket fan turned off and then turned on. That comparison would show whether the design is actually improving the thermal environment around the CPU socket.</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="900" height="600" data-id="46922" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu.jpg" alt="Hybrid AIO CPU Cooler - Air Water Cooler - Airflow Concept Schematic " class="wp-image-46922" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu.jpg 900w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu-300x200.jpg 300w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu-768x512.jpg 768w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu-330x220.jpg 330w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu-420x280.jpg 420w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu-615x410.jpg 615w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/hybrid-aio-aircooling-water-cpu-860x573.jpg 860w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
</figure>



<h2 class="wp-block-heading"><strong>Testing the Concept</strong></h2>



<p class="wp-block-paragraph">To prove the design works, testing must focus on more than CPU temperature.</p>



<p class="wp-block-paragraph">A proper test should measure:</p>



<ul class="wp-block-list">
<li>CPU package temperature</li>



<li>CPU clock speed</li>



<li>CPU package power</li>



<li>VRM temperature</li>



<li>motherboard temperature</li>



<li>RAM temperature if sensors are available</li>



<li>M.2 temperature if nearby</li>



<li>coolant temperature</li>



<li>fan RPM</li>



<li>pump RPM</li>



<li>room temperature</li>



<li>noise level</li>
</ul>



<p class="wp-block-paragraph">Testing should include idle, gaming, CPU-only load, CPU-plus-GPU load and low-airflow case conditions. The most useful result would be a measurable drop in VRM temperature with no CPU temperature penalty and no unacceptable increase in noise.</p>



<p class="wp-block-paragraph">The target result should be something like this:</p>



<ul class="wp-block-list">
<li>CPU temperature remains the same or slightly improves</li>



<li>VRM temperature drops noticeably</li>



<li>socket-area temperature improves</li>



<li>fan noise remains controlled</li>



<li>no interference with RAM, tubing or motherboard heatsinks</li>
</ul>



<p class="wp-block-paragraph">A concept like this only becomes valuable if it can prove those results under repeatable testing.</p>



<h2 class="wp-block-heading"><strong>Engineering Challenges</strong></h2>



<p class="wp-block-paragraph">There are several challenges that would need to be solved before this design could become a polished product.</p>



<p class="wp-block-paragraph">The first is noise. Small fans can become irritating if they spin too fast or sit behind restrictive grilles. A larger 50 mm or 60 mm fan running at lower RPM would likely sound better than a tiny high-speed fan.</p>



<p class="wp-block-paragraph">The second is dust. A downward-facing socket fan will move dust into an area that is not always easy to clean. A removable fan cartridge or top grille would help.</p>



<p class="wp-block-paragraph">The third is clearance. A taller pump block may interfere with RAM, motherboard heatsinks, tubes, case panels or GPU backplates. The block must be compact enough to fit a wide range of boards.</p>



<p class="wp-block-paragraph">The fourth is airflow direction. If the vents are poorly placed, the fan may simply stir warm air around the block. The duct design needs to guide air toward useful thermal zones.</p>



<p class="wp-block-paragraph">The fifth is serviceability. The fan should be replaceable without disturbing the sealed liquid loop. Users should never have to open the pump chamber just to clean dust from the fan.</p>



<h2 class="wp-block-heading"><strong>How This Concept Could Stand Out</strong></h2>



<p class="wp-block-paragraph">Because some AIO coolers and accessories already include VRM fans, the concept needs a clear point of difference.</p>



<p class="wp-block-paragraph">The strongest version would not just include a fan. It would include a smarter socket-airflow system.</p>



<p class="wp-block-paragraph">Possible improvements could include:</p>



<ul class="wp-block-list">
<li>replaceable duct inserts for different motherboard layouts</li>



<li>directional airflow modules for AM5, LGA1700 and LGA1851 boards</li>



<li>removable magnetic fan cartridge</li>



<li>independent PWM control</li>



<li>zero-RPM idle mode</li>



<li>VRM-temperature-based fan curves</li>



<li>coolant temperature monitoring</li>



<li>tool-free fan cleaning</li>



<li>low-noise duct geometry</li>



<li>airflow outlets aimed below the block instead of just around it</li>
</ul>



<p class="wp-block-paragraph">That would make the design more than a cosmetic feature. It would become a genuine thermal-management system for the motherboard socket area.</p>



<h2 class="wp-block-heading"><strong>The Air-Assisted Hybrid AIO Cold Plate Design Concept </strong></h2>



<p class="wp-block-paragraph">The CPU cold plate would include small copper heat pipes or a vapour chamber that transfers some heat upward into a fin stack inside the pump housing. The top fan would blow through that fin stack.</p>



<h3 class="wp-block-heading"><strong>How it works</strong></h3>



<pre class="wp-block-code"><code>CPU<br>↓<br>Thermal paste<br>↓<br>Copper cold plate<br>↓<br>Coolant microfins remove most heat<br>↓<br>Embedded copper heat pipes carry some heat upward<br>↓<br>Small fin stack above pump body<br>↓<br>Top fan blows across fins<br>↓<br>Heat exits into case airflow</code></pre>



<h3 class="wp-block-heading"><strong>Visual block stack</strong></h3>



<pre class="wp-block-code"><code>&#91;Top grille]<br>&#91;50/60 mm PWM fan]<br>&#91;Mini copper/aluminium fin stack]<br>&#91;Copper heat pipes or vapour bridge]<br>&#91;Pump housing / separated air duct]<br>&#91;Coolant chamber]<br>&#91;Microfin copper cold plate]<br>&#91;Thermal paste]<br>&#91;CPU IHS]</code></pre>



<h3 class="wp-block-heading"><strong>Why this works</strong></h3>



<p class="wp-block-paragraph">The fan is not trying to cool the CPU directly through plastic or dead air. It is cooling a <strong>conductive metal structure</strong> that is physically connected to the cold plate.</p>



<p class="wp-block-paragraph">That gives the fan a real thermal path.</p>



<h3 class="wp-block-heading"><strong>Design warning</strong></h3>



<p class="wp-block-paragraph">The heat pipes must not interfere with:</p>



<ul class="wp-block-list">
<li>pump impeller clearance</li>



<li>coolant chamber sealing</li>



<li>cold plate flatness</li>



<li>mounting pressure</li>



<li>tube fittings</li>



<li>motherboard clearance</li>
</ul>



<p class="wp-block-paragraph">This would be more difficult to manufacture than a simple VRM fan design, but it is technically more interesting.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading"><strong>Option 2: Exposed Cold-Plate Edge With Radial Cooling Fins</strong></h3>



<p class="wp-block-paragraph">This is simpler than heat pipes.</p>



<p class="wp-block-paragraph">Instead of sending heat upward, the copper cold plate could extend slightly beyond the pump chamber and form a ring of small radial fins around the lower block edge. The top fan would push air down and out through those fins.</p>



<h3 class="wp-block-heading"><strong>How it works</strong></h3>



<pre class="wp-block-code"><code>CPU heat<br>↓<br>Copper cold plate<br>↓<br>Coolant removes most heat<br>↓<br>Outer cold-plate rim also warms up<br>↓<br>Air passes across radial copper/aluminium fins<br>↓<br>Fan removes some extra heat</code></pre>



<h3 class="wp-block-heading"><strong>Side-view idea</strong></h3>



<pre class="wp-block-code"><code>       Fan intake<br>          ↓<br>   ┌─────────────┐<br>   │  top fan    │<br>   ├─────────────┤<br>   │ air plenum  │<br>   ├─→ → → → → →─┤<br>   │ finned ring │  ← attached to cold plate<br>   ├─────────────┤<br>   │ cold plate  │<br>   └─────────────┘<br>          ↓<br>         CPU</code></pre>



<h3 class="wp-block-heading"><strong>Advantage</strong></h3>



<p class="wp-block-paragraph">This is easier to prototype because you are not routing heat pipes through the pump body.</p>



<h3 class="wp-block-heading"><strong>Disadvantage</strong></h3>



<p class="wp-block-paragraph">The outer rim of the cold plate will not be as hot as the centre over the CPU die, so the fan’s CPU-cooling impact may be modest.</p>



<p class="wp-block-paragraph">Realistically, this might give:</p>







<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading"><strong>Option 3: Vapour Chamber Cold Plate With Air-Cooled Top Surface</strong></h3>



<p class="wp-block-paragraph">This is the premium version.</p>



<p class="wp-block-paragraph">Instead of a standard copper cold plate, the CPU contact surface could be part of a flat vapour chamber. The liquid loop cools one side of it, while the fan cools a secondary finned surface connected to the same chamber.</p>



<h3 class="wp-block-heading"><strong>How it works</strong></h3>



<pre class="wp-block-code"><code>CPU<br>↓<br>Vapour chamber cold plate<br>↓<br>Heat spreads across chamber<br>↓<br>Coolant removes most heat through microfins<br>↓<br>Top-side fin structure removes extra heat by airflow</code></pre>



<h3 class="wp-block-heading"><strong>Why this is attractive</strong></h3>



<p class="wp-block-paragraph">A vapour chamber spreads heat better than a simple copper slab. It could allow both the coolant and fan-assisted fin stack to share heat more evenly.</p>



<h3 class="wp-block-heading"><strong>Problem</strong></h3>



<p class="wp-block-paragraph">This is expensive and far harder to prototype.</p>



<p class="wp-block-paragraph">It is closer to a commercial R&amp;D design than a garage prototype.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>Prototype Stage 1: Finned Cold-Plate Ring</strong></h2>



<p class="wp-block-paragraph">Build a custom cap around an existing AIO block, but add a conductive finned ring attached to the copper cold plate or cold-plate mounting area.</p>



<p class="wp-block-paragraph">The fan would serve two jobs:</p>



<ol class="wp-block-list">
<li>push air across the finned ring connected to the cold plate</li>



<li>push remaining airflow outward toward VRMs and motherboard components</li>
</ol>



<h3 class="wp-block-heading"><strong>Revised airflow</strong></h3>



<pre class="wp-block-code"><code>Top fan<br>↓<br>Air hits copper/aluminium finned cold-plate ring<br>↓<br>Air picks up heat from finned ring<br>↓<br>Air exits sideways/downward<br>↓<br>Remaining airflow cools VRMs, RAM-side socket area and M.2 zone</code></pre>



<p class="wp-block-paragraph">This gives the design a real CPU-assisted air-cooling path while keeping the VRM benefits.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>Revised Block Architecture</strong></h2>



<pre class="wp-block-code"><code>&#91;Top grille / dust guard]<br>↓<br>&#91;50/60 mm PWM fan]<br>↓<br>&#91;Air plenum]<br>↓<br>&#91;Mini fin stack or finned copper ring]<br>↓<br>&#91;Air exits through lower side vents]<br>↓<br>&#91;Pump motor housing]<br>↓<br>&#91;Pump impeller chamber]<br>↓<br>&#91;Coolant jet plate]<br>↓<br>&#91;Microfin copper cold plate]<br>↓<br>&#91;Thermal paste]<br>↓<br>&#91;CPU IHS]</code></pre>



<p class="wp-block-paragraph">The critical addition is this part:</p>



<pre class="wp-block-code"><code>&#91;Mini fin stack or finned copper ring]</code></pre>



<p class="wp-block-paragraph">That component must be physically connected to the copper cold plate, otherwise it will not help cool the CPU.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>Best Practical Design</strong></h2>



<h3 class="wp-block-heading"><strong>Hybrid Cold Plate With Finned Outer Ring</strong></h3>



<p class="wp-block-paragraph">The cold plate could be designed as one larger copper part:</p>



<pre class="wp-block-code"><code>Top view:<br><br>┌─────────────────────────┐<br>│  finned copper rim       │  ← fan blows across this<br>│  ┌───────────────────┐  │<br>│  │ coolant microfins │  │  ← liquid cools CPU hotspot<br>│  └───────────────────┘  │<br>└─────────────────────────┘</code></pre>



<p class="wp-block-paragraph">The centre has microfins for liquid cooling.</p>



<p class="wp-block-paragraph">The outer area has small fins or thermal contact points for airflow cooling.</p>



<h3 class="wp-block-heading"><strong>Heat path</strong></h3>



<pre class="wp-block-code"><code>CPU hotspot<br>↓<br>central copper cold plate<br>↓<br>coolant microfins remove main heat<br>↓<br>remaining heat spreads into copper rim<br>↓<br>fan cools finned rim</code></pre>



<p class="wp-block-paragraph">This is realistic, easier to machine than heat pipes, and gives the fan a legitimate CPU-related purpose.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>Stronger Premium Design</strong></h2>



<h3 class="wp-block-heading"><strong>Copper Heat Pipe Bridge</strong></h3>



<p class="wp-block-paragraph">A more advanced model could use two or four small flattened copper heat pipes.</p>



<pre class="wp-block-code"><code>Side view:<br><br>&#91;fan]<br> ↓<br>&#91;air-cooled fin stack]<br> ↑<br>&#91;flattened heat pipes]<br> ↑<br>&#91;copper cold plate]<br> ↑<br>&#91;CPU]</code></pre>



<p class="wp-block-paragraph">The heat pipes would carry heat from the cold plate to a small fin stack above the pump housing.</p>



<p class="wp-block-paragraph">This would let the fan remove heat from the CPU loop more directly.</p>



<h3 class="wp-block-heading"><strong>But there is a catch</strong></h3>



<p class="wp-block-paragraph">The heat pipes need strong thermal contact with the cold plate. They cannot just touch the plastic housing. They need to be:</p>



<ul class="wp-block-list">
<li>soldered</li>



<li>brazed</li>



<li>clamped under high pressure</li>



<li>bonded with high-performance thermal epoxy</li>
</ul>



<p class="wp-block-paragraph">Loose contact will make the design perform poorly.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>Updated Performance Expectations</strong></h2>



<p class="wp-block-paragraph">If you add a real metal thermal path from the CPU cold plate to the fan-cooled area, then the fan could help slightly with CPU temperatures.</p>







<p class="wp-block-paragraph">These are prototype expectations, not guaranteed figures.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>Cold-Plate Design Summary</strong></h2>



<p class="wp-block-paragraph"></p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The Hybrid Socket-Flow AIO CPU Block combines liquid CPU cooling with an air-assisted cold-plate design, using a block-mounted fan to cool both the motherboard socket area and a secondary metal heat-transfer structure connected to the CPU cold plate.</p>
</blockquote>



<p class="wp-block-paragraph"></p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="900" height="600" data-id="46930" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu.jpg" alt="Hybrid Cold Plate With Finned Outer Ring (AIO) " class="wp-image-46930" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu.jpg 900w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu-300x200.jpg 300w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu-768x512.jpg 768w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu-330x220.jpg 330w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu-420x280.jpg 420w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu-615x410.jpg 615w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/cold-plate-aio-cooling-liquid-cpu-860x573.jpg 860w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
</figure>



<h2 class="wp-block-heading"><strong>Revised Schematic</strong></h2>



<p class="wp-block-paragraph">For the next image, the design should show three thermal zones:</p>



<h3 class="wp-block-heading"><strong>1. Liquid CPU cooling path</strong></h3>



<pre class="wp-block-code"><code>CPU → copper cold plate → microfins → coolant → radiator</code></pre>



<h3 class="wp-block-heading"><strong>2. Air-assisted CPU cooling path</strong></h3>



<pre class="wp-block-code"><code>CPU → copper cold plate → copper heat pipes / finned ring → top fan airflow</code></pre>



<h3 class="wp-block-heading"><strong>3. Socket-area airflow path</strong></h3>



<pre class="wp-block-code"><code>Top fan → ducted side vents → VRMs / RAM / M.2 / motherboard components</code></pre>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>Best Version Of The Concept</strong></h2>



<p class="wp-block-paragraph">The best final concept would be:</p>



<p class="wp-block-paragraph"><strong>A 240 mm or 360 mm AIO with a hybrid water block that uses liquid cooling for the CPU, a copper finned ring or heat-pipe bridge for air-assisted CPU heat removal, and ducted side airflow for VRM/socket cooling.</strong></p>



<p class="wp-block-paragraph">In plain English:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">It is not just an AIO with a fan on top. It is a dual-path thermal block: liquid removes the main CPU heat, while the integrated fan cools both a metal CPU-connected heat structure and the surrounding motherboard components.</p>



<p class="wp-block-paragraph"></p>
</blockquote>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading"><strong>The Hybrid-Flow AIO Concept Conclusion</strong></h2>



<p class="wp-block-paragraph">The Hybrid-Flow AIO concept is based on a simple but useful idea: modern liquid coolers are good at moving CPU heat to a radiator, but they can leave the motherboard socket area with less airflow than a traditional tower cooler.</p>



<p class="wp-block-paragraph">By integrating a small, ducted fan into the water block, the cooler can target the parts of the system that standard AIOs often neglect. </p>



<p class="wp-block-paragraph">The CPU remains cooled by liquid, while the VRMs, RAM-side socket area and surrounding motherboard components receive direct airflow.</p>



<p class="wp-block-paragraph">The concept is not about replacing radiator performance. It is about fixing the airflow gap that liquid coolers can create around the CPU socket.</p>



<p class="wp-block-paragraph">For a prototype, the best first step would be a fan-and-duct cap built onto an existing AIO. That would allow real-world testing of VRM temperatures, airflow behaviour, noise and clearance before investing in a fully custom pump and cold-plate assembly.</p>



<p class="wp-block-paragraph">If the design can reduce socket-area temperatures without adding much noise or complexity, it could become a practical evolution of the modern AIO cooler: not just a CPU cooler, but a more complete motherboard thermal solution.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/hybrid-flow-aio-concept-a-cpu-liquid-cooler-designed-to-fix-the-socket-airflow-problem/">Hybrid-Flow AIO Concept: A CPU Liquid Cooler Designed to Fix the Socket-Airflow Problem</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>Australian Websites Confront Rising Bot Traffic As Costs Spread Beyond Security</title>
		<link>https://www.techbusinessnews.com.au/australian-websites-confront-rising-bot-traffic-as-costs-spread-beyond-security/</link>
					<comments>https://www.techbusinessnews.com.au/australian-websites-confront-rising-bot-traffic-as-costs-spread-beyond-security/#respond</comments>
		
		<dc:creator><![CDATA[Matthew Giannelis]]></dc:creator>
		<pubDate>Sun, 05 Jul 2026 23:15:31 +0000</pubDate>
				<category><![CDATA[General Tech]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46873</guid>

					<description><![CDATA[<p>Australian websites are facing a new operating-cost problem as bot and AI traffic now accounts for about 57.5% of web HTTP requests globally, meaning many sites are serving automated systems more often than human visitors</p>
<p>The post <a href="https://www.techbusinessnews.com.au/australian-websites-confront-rising-bot-traffic-as-costs-spread-beyond-security/">Australian Websites Confront Rising Bot Traffic As Costs Spread Beyond Security</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Across Australian checkouts, member log-ins, public portals and newsroom homepages, bots are no longer mere digital vermin. </p>



<p class="wp-block-paragraph">They are consuming cloud spend, distorting revenue, testing stolen credentials and stripping content at scale — and the evidence now suggests that the real failure is not that they exist, but that too many organisations still treat them as an occasional incident instead of a permanent condition.</p>



<p class="wp-block-paragraph">Automated traffic has moved from being a background nuisance to a structural issue for Australian websites. The strongest public evidence points in the same direction: </p>



<p class="wp-block-paragraph">Globally, bad bots rose from about 30.2% of internet traffic in 2022 to 32% in 2023 and 37% in 2024, while total automated traffic reached<a href="https://www.thalesgroup.com/en/news-centre/press-releases/artificial-intelligence-fuels-rise-hard-detect-bots-now-make-more-half"> 51% in 2024</a>. </p>



<p class="wp-block-paragraph">Australia-specific public data are patchier, but the available numbers are still striking: </p>



<p class="wp-block-paragraph">Imperva reported that bots accounted for 36.4% of Australia’s total internet traffic in 2023, with bad bots alone at 30.2%; its 2025 report then placed Australia third in Asia-Pacific for share of bot attacks in 2024, at 18%. </p>



<p class="wp-block-paragraph">In other words, Australia is not an edge case. It is a high-value target in a market with dense digital dependence across retail, finance, government and media. </p>



<p class="wp-block-paragraph">For cybersecurity teams, the shift is qualitative as well as quantitative. Modern bot activity is not confined to simple crawling. </p>



<p class="wp-block-paragraph">Recent official and industry reporting shows the threat mix now includes credential stuffing, account takeover, API abuse, scraping, fraud automation, DDoS and business-logic attacks. </p>



<p class="wp-block-paragraph">Imperva found 44% of advanced bot traffic in 2024 targeted APIs, while APRA’s 2025 intervention in superannuation made clear that credential stuffing had exposed persistent weaknesses in authentication controls. </p>



<p class="wp-block-paragraph">ACSC, meanwhile, reported responding to more than 200 DoS or DDoS incidents in FY2024–25, up more than 280% year on year. </p>



<p class="wp-block-paragraph">For businesses, the significance is commercial. Bots degrade conversion, hoard inventory, scrape pricing, distort analytics, inflate ad fraud, and trigger customer complaints when defensive controls are clumsy. </p>



<p class="wp-block-paragraph">For finance and government, the immediate issues are fraud, credential abuse and service availability. For media organisations, the AI-crawler surge has sharpened a new problem: automated extraction of content without commensurate referral traffic or payment. </p>



<p class="wp-block-paragraph">When looking at the crawlers Cloudflare identifies by purpose, the composition of crawler traffic tells the story clearly:</p>



<ul class="wp-block-list">
<li>52% of crawler requests are now for AI training as of June 2026, up from 22% in Spring 2025.<br><br></li>



<li>Mixed-use crawlers (those blending search, agent use, and training) represent over 36% of activity.<br><br></li>



<li>Pure search crawling now represents a small and declining share of overall crawler activity, despite remaining critical for publisher visibility.</li>
</ul>



<p class="wp-block-paragraph">For cloud economics, bot traffic is effectively a tax on consumption billing. The main cost multipliers are straightforward: more requests, more edge inspection, more cache misses, more origin compute, more API invocations, more logs, and in some architectures more outbound data transfer. </p>



<p class="wp-block-paragraph">AWS, Google Cloud and Azure pricing documentation all confirm that these meters scale with traffic and data movement; AWS has even introduced CloudFront flat-rate plans explicitly marketed as protection against surprise overages during attacks. </p>



<p class="wp-block-paragraph">The implication is that bot management is no longer only a security control. It is also a FinOps control. </p>



<p class="wp-block-paragraph">The editorial conclusion is straightforward. Australian organisations should stop treating bots as a periodic security incident and start handling them as a permanent operating condition of the modern web. </p>



<p class="wp-block-paragraph">That means measuring them, pricing for them, governing them, and building policy settings that distinguish legitimate automation from extraction, fraud and disruption. </p>



<h2 class="wp-block-heading"><strong>The trend picture</strong></h2>



<p class="wp-block-paragraph">The best high-confidence time series in the public domain is still global rather than purely Australian.</p>



<p class="wp-block-paragraph">Thales/Imperva’s published figures show bad bots growing for six straight years, reaching 37% of all internet traffic in 2024, while automated traffic overall overtook human traffic at 51%. </p>



<p class="wp-block-paragraph">The same research shows a marked recent jump rather than a gentle drift, consistent with the widening availability of AI-assisted automation tools.  </p>



<p class="wp-block-paragraph">Imperva reported that in 2023 bots made up 36.4% of Australia’s internet traffic and that Australia’s bad bot traffic reached 30.2%, up 23.2% year on year. </p>



<p class="wp-block-paragraph">Its 2025 report then described Australia as accounting for 18% of all bot attacks in APAC in 2024.</p>



<p class="wp-block-paragraph"> Cloudflare Radar also maintains an Australia-specific bot traffic view, which confirms persistent bot activity in the local market, even if its public text view is less useful than the interactive charts for extracting a historical series. </p>



<p class="wp-block-paragraph">The Australian government’s own incident reporting reinforces that direction. ACSC says DoS and DDoS activity has climbed sharply over the past several years: </p>



<p class="wp-block-paragraph">More than 20 incidents in FY2021–22, more than 50 in FY2022–23, and more than 200 in FY2024–25. By FY2024–25, public administration and safety was the top reporting sector for DoS/DDoS incidents, followed by financial and insurance services. </p>



<p class="wp-block-paragraph">Those figures don&#8217;t measure all bot traffic, but they do show that bot-enabled disruption is becoming more routine in Australia’s operating environment. </p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="666" height="466" data-id="46874" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/Untitled.jpg" alt="Global Bot Bot Share Of Internet Traffic" class="wp-image-46874" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/Untitled.jpg 666w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/Untitled-300x210.jpg 300w" sizes="auto, (max-width: 666px) 100vw, 666px" /></figure>
</figure>



<p class="wp-block-paragraph">The short version of the trendline is this: the public evidence does not support the comforting thesis that bad bots are stable, containable background noise. It supports the opposite thesis — that automation is becoming the default state of the web, and malicious automation is growing faster than many organisations’ defences or budgets.&nbsp;</p>



<h2 class="wp-block-heading"><strong>What the bots are doing</strong></h2>



<p class="wp-block-paragraph">The basic distinction between <strong>good</strong> and <strong>bad</strong> bots remains useful, but it is no longer sufficient on its own. Good bots still include search crawlers, uptime monitors, accessibility tools, performance scanners and benign integrations. </p>



<p class="wp-block-paragraph">Yet the same infrastructure that serves those functions increasingly also carries AI crawlers, aggressive data harvesters, opportunistic scrapers and adversarial bots that imitate browsers and human interaction.</p>



<p class="wp-block-paragraph">Cloudflare’s recent product changes — including AI crawler controls and traffic categorisation by purpose — reflect that the real issue is not merely whether traffic is automated, but what that automation is trying to achieve. </p>



<p class="wp-block-paragraph">The threat mix that most clearly affects Australian websites clusters around six families. Credential stuffing and account takeover hit finance, retail, telco and member portals. </p>



<p class="wp-block-paragraph">Scraping targets prices, content, listings and personal information. DDoS and low-capability swarms degrade public-facing services. Fraud automation attacks payment flows, loyalty programmes, promotions and ad-tech. </p>



<p class="wp-block-paragraph">API abuse bypasses front-end controls to hit the business logic directly. SEO manipulation and fake engagement distort ranking, visibility and ad measurement. OAIC, APRA, ACSC and Imperva all document adjacent pieces of this pattern. </p>



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<section class="tbn-bot-chart">
  <div class="tbn-bot-chart-header">
    <div class="tbn-bot-eyebrow">Bot activity risk map</div>
    <h2>How automated traffic is pressuring Australian websites</h2>
    <p class="tbn-bot-chart-intro">
      Bot traffic is no longer a simple web-analytics nuisance. It now affects cyber security, fraud exposure, cloud hosting bills, publishing value, search data and customer trust across the Australian digital economy.
    </p>
  </div>

  <div class="tbn-bot-summary">
    <div class="tbn-bot-summary-card">
      <strong>Security</strong>
      <span>Credential stuffing, API abuse and DDoS activity create direct breach and availability risks.</span>
    </div>
    <div class="tbn-bot-summary-card">
      <strong>Revenue</strong>
      <span>Fraud bots, scraping and fake engagement can distort pricing, attribution and conversion data.</span>
    </div>
    <div class="tbn-bot-summary-card">
      <strong>Cloud costs</strong>
      <span>Automated traffic increases requests, inspection, logs, compute, API calls and outbound data transfer.</span>
    </div>
    <div class="tbn-bot-summary-card">
      <strong>Governance</strong>
      <span>Businesses need clearer rules for good crawlers, AI crawlers, scrapers and malicious automation.</span>
    </div>
  </div>

  <div class="tbn-bot-table-wrap">
    <table class="tbn-bot-table">
      <thead>
        <tr>
          <th>Bot activity</th>
          <th>What it typically does</th>
          <th>Most exposed Australian sectors</th>
          <th>Why it matters</th>
        </tr>
      </thead>
      <tbody>
        <tr>
          <td class="tbn-bot-type">
            <strong>Good crawlers and monitors</strong>
            <span class="tbn-bot-chip tbn-chip-green">Legitimate automation</span>
          </td>
          <td>Indexing, uptime checks and diagnostics.</td>
          <td>
            <div class="tbn-bot-sector-list">
              <span class="tbn-sector">Media</span>
              <span class="tbn-sector">E-commerce</span>
              <span class="tbn-sector">Government</span>
            </div>
          </td>
          <td class="tbn-bot-impact">Necessary automation, but it can be confused with unwanted AI crawling if governance is weak.</td>
        </tr>

        <tr>
          <td class="tbn-bot-type">
            <strong>Credential stuffing</strong>
            <span class="tbn-bot-chip tbn-chip-red">Account takeover risk</span>
          </td>
          <td>Tests reused credentials at scale to access accounts.</td>
          <td>
            <div class="tbn-bot-sector-list">
              <span class="tbn-sector">Finance</span>
              <span class="tbn-sector">Superannuation</span>
              <span class="tbn-sector">Retail</span>
              <span class="tbn-sector">Government portals</span>
            </div>
          </td>
          <td class="tbn-bot-impact">Drives account takeover, fraud, privacy breaches and support costs.</td>
        </tr>

        <tr>
          <td class="tbn-bot-type">
            <strong>Scraping and data harvesting</strong>
            <span class="tbn-bot-chip tbn-chip-amber">Commercial leakage</span>
          </td>
          <td>Extracts prices, listings, content or personal information.</td>
          <td>
            <div class="tbn-bot-sector-list">
              <span class="tbn-sector">E-commerce</span>
              <span class="tbn-sector">Travel</span>
              <span class="tbn-sector">Media</span>
              <span class="tbn-sector">Marketplaces</span>
            </div>
          </td>
          <td class="tbn-bot-impact">Erodes commercial advantage, privacy compliance and publisher value.</td>
        </tr>

        <tr>
          <td class="tbn-bot-type">
            <strong>DDoS and disruptive swarms</strong>
            <span class="tbn-bot-chip tbn-chip-red">Availability risk</span>
          </td>
          <td>Floods services to degrade or block access.</td>
          <td>
            <div class="tbn-bot-sector-list">
              <span class="tbn-sector">Government</span>
              <span class="tbn-sector">Critical infrastructure</span>
              <span class="tbn-sector">Finance</span>
            </div>
          </td>
          <td class="tbn-bot-impact">Hits availability, incident response budgets and customer trust.</td>
        </tr>

        <tr>
          <td class="tbn-bot-type">
            <strong>Fraud bots</strong>
            <span class="tbn-bot-chip tbn-chip-purple">Revenue loss</span>
          </td>
          <td>Abuses promotions, carts, gift cards, payment and ad systems.</td>
          <td>
            <div class="tbn-bot-sector-list">
              <span class="tbn-sector">Retail</span>
              <span class="tbn-sector">Marketing</span>
              <span class="tbn-sector">Fintech</span>
            </div>
          </td>
          <td class="tbn-bot-impact">Converts traffic into direct financial loss and operational friction.</td>
        </tr>

        <tr>
          <td class="tbn-bot-type">
            <strong>API abuse and business-logic attacks</strong>
            <span class="tbn-bot-chip tbn-chip-blue">Harder to detect</span>
          </td>
          <td>Calls APIs directly to exploit workflows, leak data or automate fraud.</td>
          <td>
            <div class="tbn-bot-sector-list">
              <span class="tbn-sector">Finance</span>
              <span class="tbn-sector">Telecoms</span>
              <span class="tbn-sector">Digital platforms</span>
            </div>
          </td>
          <td class="tbn-bot-impact">Harder to catch with legacy edge-only controls.</td>
        </tr>

        <tr>
          <td class="tbn-bot-type">
            <strong>SEO and analytics manipulation</strong>
            <span class="tbn-bot-chip tbn-chip-amber">Data integrity risk</span>
          </td>
          <td>Generates fake clicks, impressions, engagement or ranking signals.</td>
          <td>
            <div class="tbn-bot-sector-list">
              <span class="tbn-sector">Media</span>
              <span class="tbn-sector">Ad-tech</span>
              <span class="tbn-sector">Publishers</span>
              <span class="tbn-sector">Brands</span>
            </div>
          </td>
          <td class="tbn-bot-impact">Corrupts attribution and wastes media spend.</td>
        </tr>
      </tbody>
    </table>
  </div>

  <div class="tbn-bot-mobile">
    <article class="tbn-bot-card">
      <div class="tbn-bot-card-top">
        <h3>Good crawlers and monitors</h3>
        <span class="tbn-bot-chip tbn-chip-green">Legitimate automation</span>
      </div>
      <div class="tbn-bot-card-section">
        <small>What it does</small>
        <p>Indexing, uptime checks and diagnostics.</p>
      </div>
      <div class="tbn-bot-card-section">
        <small>Most exposed sectors</small>
        <div class="tbn-bot-sector-list">
          <span class="tbn-sector">Media</span>
          <span class="tbn-sector">E-commerce</span>
          <span class="tbn-sector">Government</span>
        </div>
      </div>
      <div class="tbn-bot-card-section">
        <small>Why it matters</small>
        <p>Necessary automation, but it can be confused with unwanted AI crawling if governance is weak.</p>
      </div>
    </article>

    <article class="tbn-bot-card">
      <div class="tbn-bot-card-top">
        <h3>Credential stuffing</h3>
        <span class="tbn-bot-chip tbn-chip-red">Account takeover risk</span>
      </div>
      <div class="tbn-bot-card-section">
        <small>What it does</small>
        <p>Tests reused credentials at scale to access accounts.</p>
      </div>
      <div class="tbn-bot-card-section">
        <small>Most exposed sectors</small>
        <div class="tbn-bot-sector-list">
          <span class="tbn-sector">Finance</span>
          <span class="tbn-sector">Superannuation</span>
          <span class="tbn-sector">Retail</span>
          <span class="tbn-sector">Government portals</span>
        </div>
      </div>
      <div class="tbn-bot-card-section">
        <small>Why it matters</small>
        <p>Drives account takeover, fraud, privacy breaches and support costs.</p>
      </div>
    </article>

    <article class="tbn-bot-card">
      <div class="tbn-bot-card-top">
        <h3>Scraping and data harvesting</h3>
        <span class="tbn-bot-chip tbn-chip-amber">Commercial leakage</span>
      </div>
      <div class="tbn-bot-card-section">
        <small>What it does</small>
        <p>Extracts prices, listings, content or personal information.</p>
      </div>
      <div class="tbn-bot-card-section">
        <small>Most exposed sectors</small>
        <div class="tbn-bot-sector-list">
          <span class="tbn-sector">E-commerce</span>
          <span class="tbn-sector">Travel</span>
          <span class="tbn-sector">Media</span>
          <span class="tbn-sector">Marketplaces</span>
        </div>
      </div>
      <div class="tbn-bot-card-section">
        <small>Why it matters</small>
        <p>Erodes commercial advantage, privacy compliance and publisher value.</p>
      </div>
    </article>

    <article class="tbn-bot-card">
      <div class="tbn-bot-card-top">
        <h3>DDoS and disruptive swarms</h3>
        <span class="tbn-bot-chip tbn-chip-red">Availability risk</span>
      </div>
      <div class="tbn-bot-card-section">
        <small>What it does</small>
        <p>Floods services to degrade or block access.</p>
      </div>
      <div class="tbn-bot-card-section">
        <small>Most exposed sectors</small>
        <div class="tbn-bot-sector-list">
          <span class="tbn-sector">Government</span>
          <span class="tbn-sector">Critical infrastructure</span>
          <span class="tbn-sector">Finance</span>
        </div>
      </div>
      <div class="tbn-bot-card-section">
        <small>Why it matters</small>
        <p>Hits availability, incident response budgets and customer trust.</p>
      </div>
    </article>

    <article class="tbn-bot-card">
      <div class="tbn-bot-card-top">
        <h3>Fraud bots</h3>
        <span class="tbn-bot-chip tbn-chip-purple">Revenue loss</span>
      </div>
      <div class="tbn-bot-card-section">
        <small>What it does</small>
        <p>Abuses promotions, carts, gift cards, payment and ad systems.</p>
      </div>
      <div class="tbn-bot-card-section">
        <small>Most exposed sectors</small>
        <div class="tbn-bot-sector-list">
          <span class="tbn-sector">Retail</span>
          <span class="tbn-sector">Marketing</span>
          <span class="tbn-sector">Fintech</span>
        </div>
      </div>
      <div class="tbn-bot-card-section">
        <small>Why it matters</small>
        <p>Converts traffic into direct financial loss and operational friction.</p>
      </div>
    </article>

    <article class="tbn-bot-card">
      <div class="tbn-bot-card-top">
        <h3>API abuse and business-logic attacks</h3>
        <span class="tbn-bot-chip tbn-chip-blue">Harder to detect</span>
      </div>
      <div class="tbn-bot-card-section">
        <small>What it does</small>
        <p>Calls APIs directly to exploit workflows, leak data or automate fraud.</p>
      </div>
      <div class="tbn-bot-card-section">
        <small>Most exposed sectors</small>
        <div class="tbn-bot-sector-list">
          <span class="tbn-sector">Finance</span>
          <span class="tbn-sector">Telecoms</span>
          <span class="tbn-sector">Digital platforms</span>
        </div>
      </div>
      <div class="tbn-bot-card-section">
        <small>Why it matters</small>
        <p>Harder to catch with legacy edge-only controls.</p>
      </div>
    </article>

    <article class="tbn-bot-card">
      <div class="tbn-bot-card-top">
        <h3>SEO and analytics manipulation</h3>
        <span class="tbn-bot-chip tbn-chip-amber">Data integrity risk</span>
      </div>
      <div class="tbn-bot-card-section">
        <small>What it does</small>
        <p>Generates fake clicks, impressions, engagement or ranking signals.</p>
      </div>
      <div class="tbn-bot-card-section">
        <small>Most exposed sectors</small>
        <div class="tbn-bot-sector-list">
          <span class="tbn-sector">Media</span>
          <span class="tbn-sector">Ad-tech</span>
          <span class="tbn-sector">Publishers</span>
          <span class="tbn-sector">Brands</span>
        </div>
      </div>
      <div class="tbn-bot-card-section">
        <small>Why it matters</small>
        <p>Corrupts attribution and wastes media spend.</p>
      </div>
    </article>
  </div>
</section>



<p class="wp-block-paragraph">Two details deserve emphasis. First, bad bots are not only becoming more sophisticated; simple, high-volume attacks are also increasing because AI tools lower the entry barrier. </p>



<p class="wp-block-paragraph">Second, APIs are now central terrain. Imperva found that 44% of advanced bot traffic in 2024 targeted APIs, and the sectors most exposed to account takeover were headed by financial services. </p>



<p class="wp-block-paragraph">For an Australia with deep self-service digital finance and government channels, that is a strategic warning, not a niche statistic. </p>



<p class="wp-block-paragraph">Recent academic work broadly supports the industry view that traditional signature-based detection is under strain. </p>



<p class="wp-block-paragraph">BOTracle, a 2024 research framework evaluated on real e-commerce data, used a multi-stage detection pipeline; a 2026 lightweight passive method reported materially better performance from server-log and favicon heuristics than older baselines</p>



<p class="wp-block-paragraph">The exact performance claims will vary by environment, but the academic direction matches the operational one: behaviour matters more than declared identity. </p>



<h3 class="wp-block-heading"><strong>Bot traffic is becoming a measurable cost for Australian website operators</strong></h3>



<p class="wp-block-paragraph">Bot traffic is becoming a measurable cost for Australian website operators, even where the activity does not result in a direct cyber breach. </p>



<p class="wp-block-paragraph">The clearest public figure is in digital advertising, where Australian advertisers are estimated to be losing about $5 billion a year to online ad fraud, with 2026 audit findings showing some major campaigns losing 30% of digital ad budgets to fake clicks and bots. </p>



<p class="wp-block-paragraph">For publishers, retailers and digital platforms, that cost does not stop at advertising waste. Bot traffic consumes bandwidth, triggers security inspection, fills logs, inflates analytics, causes cache misses and can push more traffic back to origin servers. </p>



<p class="wp-block-paragraph">Fastly’s 2026 analysis found AI-generated traffic was growing 6.5 times faster than human traffic in early 2026, while more than half of AI requests required content to be fetched from origin servers, compared with fewer than 9% of human requests.</p>



<p class="wp-block-paragraph">The larger shift is that automated traffic is now moving from a background nuisance to a structural operating cost. </p>



<p class="wp-block-paragraph">Cloudflare-linked 2026 data shows bots and AI agents now account for about 57% of web HTTP requests, meaning many websites are serving machines more often than people. </p>



<p class="wp-block-paragraph">For Australian website operators, the practical impact is that bot mitigation is no longer just a cyber security control; it is now part of cost management, infrastructure planning and digital revenue protection.</p>



<p class="wp-block-paragraph">The difficult part is that there is no single public Australia-only figure showing how much bot traffic adds to hosting and cloud bills. </p>



<p class="wp-block-paragraph">However, the available 2026 indicators point in the same direction: billions are already being lost through bot-driven advertising fraud, while rising AI and bot traffic is increasing the volume of paid infrastructure events across bandwidth, WAF inspection, serverless functions, logging, </p>



<p class="wp-block-paragraph">CDN requests and origin compute. For website operators, this means “blocked” traffic can still cost money, and “non-human” traffic can still consume real cloud resources.</p>



<h2 class="wp-block-heading"><strong>Australian case studies</strong></h2>



<p class="wp-block-paragraph">The public-sector and critical-infrastructure picture is visible in ACSC’s annual reporting. In FY2024–25 it handled more than 200 DoS/DDoS incidents, and in FY2023–24 it published a case study in which a New South Wales energy supplier lost remote SCADA connectivity at two sites after a brute-force-driven DDoS incident flooded a SonicWall VPN boundary device. </p>



<p class="wp-block-paragraph">MFA prevented login success, but the volume still disrupted remote visibility. That is an important reminder: good authentication can stop account compromise without stopping availability harm. </p>



<p class="wp-block-paragraph">E-commerce has an official though anonymised illustration in OAIC’s January–June 2023 breach report. It describes a retail customer portal hit by credential stuffing, with unauthorised access to 500 customer accounts containing identity information; the business later uplifted to mandatory MFA. </p>



<p class="wp-block-paragraph">OAIC also warned that large-scale breaches raise the risk of credential reuse and mosaic-style data aggregation. For retailers, the message is plain: if a log-in flow still depends mainly on email-plus-password, the wider breach ecosystem will eventually come calling. </p>



<p class="wp-block-paragraph">Media is the sector where the bot story has become most visibly political as well as technical. </p>



<p class="wp-block-paragraph">In 2025 the Australian Financial Review reported that AI firms were crawling major Australian news websites at high frequency, and in 2025–26 Cloudflare built a series of publisher-facing controls around blocking, pricing and classifying AI crawler access. </p>



<p class="wp-block-paragraph">The issue here is not a classic breach but an asymmetry: content is scraped at scale while referrals and monetisation lag. That turns bot management into part copyright strategy, part platform negotiation and part infrastructure defence. </p>



<p class="wp-block-paragraph">The broader governance lesson from these Australian examples is that bot incidents rarely stay in one lane. What begins as cybersecurity often becomes fraud prevention, privacy compliance, customer-experience management, public communications and cloud-cost containment, all at once.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Law and regulation</strong></h2>



<p class="wp-block-paragraph">Australian law does not have a single dedicated “bot act”, so the regulatory picture is layered. At the federal level, the Privacy Act 1988 and the Australian Privacy Principles are central whenever bots collect, expose or misuse personal information. </p>



<p class="wp-block-paragraph">OAIC states plainly that organisations must take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, including as a result of unlawful scraping, and that notifiable data breach obligations may be triggered when serious harm is likely. </p>



<p class="wp-block-paragraph">Since December 2024, <a href="https://www.oaic.gov.au/privacy/australian-privacy-principles/australian-privacy-principles-guidelines/chapter-11-app-11-security-of-personal-information" target="_blank" rel="noreferrer noopener nofollow">APP 11</a> explicitly clarified that “reasonable steps” include technical and organisational measures. </p>



<p class="wp-block-paragraph">The criminal law also matters. The Criminal Code Act 1995 includes offences covering unauthorised access, modification and impairment of data and electronic communications. </p>



<p class="wp-block-paragraph">Not every bot operation will fall neatly into those provisions, but credential stuffing, destructive automation and disruptive attack campaigns plainly sit within a criminal law frame, not just a terms-of-service dispute. </p>



<p class="wp-block-paragraph">For finance, APRA’s prudential framework is now one of the most consequential regulatory levers. </p>



<p class="wp-block-paragraph">CPS 234 requires information-security capability commensurate with threats and vulnerabilities, and APRA’s 2025 action on superannuation explicitly tied recent credential-stuffing attacks to inadequate authentication controls. </p>



<p class="wp-block-paragraph">In practice, that means bot resilience in regulated finance is no longer discretionary hygiene; it is increasingly an issue of prudential compliance and board accountability. </p>



<p class="wp-block-paragraph">For critical infrastructure, the Security of Critical Infrastructure Act 2018 creates enhanced cyber-security obligations for designated assets and systems of national significance. </p>



<p class="wp-block-paragraph">Bot-enabled disruption and abuse are not named in the title, but the logic is obvious: if your web, API or remote access layer is part of a critical service, repeated automated disruption becomes a resilience and compliance issue, not merely an IT incident. </p>



<p class="wp-block-paragraph">On scraping, policy is moving but not settled. Treasury’s 2023 discussion paper on screen scraping sought views on regulating credential-sharing data access and explicitly raised the possibility of banning screen scraping where Consumer Data Right is a viable alternative. </p>



<p class="wp-block-paragraph">OAIC’s submission supported prohibition in that circumstance. The deeper policy point is that Australia is slowly shifting from accepting scraping as a tolerated convenience to treating some forms of automated extraction as an avoidable security design failure. </p>



<p class="wp-block-paragraph">The law adds further complexity. OAIC notes that most states and territories have their own public-sector privacy legislation, and some jurisdictions layer state health-privacy regimes over the federal system. In the narrower field of ticketing, </p>



<p class="wp-block-paragraph">Australia still has a patchwork of anti-scalping and anti-bot rules rather than a single federal framework; South Australia, for example, expressly bans the use of ticket bots, and earlier federal regulatory analysis noted that ticket-buying bots were illegal only in New South Wales at the time. </p>



<p class="wp-block-paragraph">That patchwork is a reminder that Australian bot governance is still sectoral and uneven. </p>



<h2 class="wp-block-heading"><strong>Defences, costs and cloud economics</strong></h2>



<p class="wp-block-paragraph">The mitigation stack is now reasonably well understood. Basic rate limiting, IP reputation, WAF rules and CAPTCHA still matter, but they are not enough by themselves against modern browser-mimicking or API-native automation. </p>



<p class="wp-block-paragraph">The stronger approaches combine edge controls, behavioural analytics, device and browser telemetry, bot scoring, step-up authentication, API-specific protections, and business-logic-aware rules. </p>



<p class="wp-block-paragraph">That is also where the cost rises: the more precise the defence, the more likely it is to require specialist tooling, tuning and ongoing operations. </p>



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  <div class="tbn-mitigation-header">
    <span class="tbn-mitigation-kicker">Bot mitigation stack</span>
    <h2>How website defences compare on cost, effectiveness and complexity</h2>
    <p>
      Bot protection is most effective when controls are layered. Basic WAF rules and rate limits provide a practical baseline, while MFA, API security, behavioural analytics and specialist bot management protect the higher-risk parts of a digital business.
    </p>
  </div>

  <div class="tbn-mitigation-summary">
    <div class="tbn-summary-box">
      <span>Lowest friction</span>
      <strong>WAF rules and rate limiting</strong>
    </div>

    <div class="tbn-summary-box">
      <span>Strongest account defence</span>
      <strong>MFA and step-up authentication</strong>
    </div>

    <div class="tbn-summary-box">
      <span>Best for advanced bots</span>
      <strong>Bot management and behavioural scoring</strong>
    </div>

    <div class="tbn-summary-box">
      <span>Best infrastructure shield</span>
      <strong>CDN plus edge protection</strong>
    </div>
  </div>

  <div class="tbn-card-grid">

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">Basic WAF managed rules</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag medium">Cost: Low–moderate</span>
        <span class="tbn-tag low">Complexity: Low</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Good for commodity abuse, known attack patterns and baseline filtering. Weaker against human-like bots and advanced browser-mimicking automation.</p>
        <div class="tbn-effect-meter"><span style="width: 58%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">Baseline protection for all public websites, especially WordPress, news sites, landing pages and common business websites.</p>
      </div>
    </article>

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">Rate limiting</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag low">Cost: Low</span>
        <span class="tbn-tag low">Complexity: Low</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Useful against noisy bursts and repeated abuse. Less effective against distributed, low-and-slow attacks that spread requests across many IP addresses.</p>
        <div class="tbn-effect-meter"><span style="width: 55%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">Login pages, search forms, checkout pages, password reset flows, comment forms and API endpoints.</p>
      </div>
    </article>

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">CAPTCHA and JavaScript challenge</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag medium">Cost: Low–moderate</span>
        <span class="tbn-tag medium">Complexity: Low–moderate</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Adds useful friction for suspicious sessions, but can be bypassed and may damage user experience when used too broadly.</p>
        <div class="tbn-effect-meter"><span style="width: 52%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">Step-up challenges for suspicious behaviour. Avoid blanket deployment across every visitor or every page.</p>
      </div>
    </article>

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">Bot-management platform</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag high">Cost: Moderate–high</span>
        <span class="tbn-tag medium">Complexity: Moderate</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Stronger against obfuscated bots, automated browsers and traffic designed to look human. Requires tuning and ongoing review.</p>
        <div class="tbn-effect-meter"><span style="width: 82%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">High-value consumer sites, media publishers, finance, marketplaces, e-commerce and high-traffic public platforms.</p>
      </div>
    </article>

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">Behavioural analytics and ML scoring</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag high">Cost: Moderate–high</span>
        <span class="tbn-tag high">Complexity: High</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Increasingly important for modern bots, automated browsers and agentic browsing. Works best when connected to session, device and behaviour signals.</p>
        <div class="tbn-effect-meter"><span style="width: 86%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">Protecting logins, APIs, payment flows, fraud-sensitive actions and high-value accounts.</p>
      </div>
    </article>

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">MFA and step-up authentication</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag medium">Cost: Moderate</span>
        <span class="tbn-tag medium">Complexity: Moderate</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Extremely effective against credential stuffing when properly enforced, especially where attackers rely on reused or stolen passwords.</p>
        <div class="tbn-effect-meter"><span style="width: 92%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">Finance, superannuation, member portals, administrator access, account changes, payments and other risky actions.</p>
      </div>
    </article>

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">API-specific security and business-logic controls</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag high">Cost: Moderate–high</span>
        <span class="tbn-tag high">Complexity: High</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Strong where bots bypass the front end and call APIs directly. Requires schema awareness, rate design and business-logic controls.</p>
        <div class="tbn-effect-meter"><span style="width: 84%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">Mobile back ends, fintech, self-service platforms, telecoms, marketplaces and digital account services.</p>
      </div>
    </article>

    <article class="tbn-defence-card">
      <h3 class="tbn-defence-title">CDN plus edge shielding</h3>
      <div class="tbn-card-tags">
        <span class="tbn-tag medium">Cost: Moderate</span>
        <span class="tbn-tag medium">Complexity: Moderate</span>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Effectiveness</span>
        <p class="tbn-card-text">Strong for DDoS absorption, origin protection, cache offload and reducing the amount of unwanted traffic that reaches the expensive part of the stack.</p>
        <div class="tbn-effect-meter"><span style="width: 80%;"></span></div>
      </div>

      <div class="tbn-card-section">
        <span class="tbn-card-label">Best use</span>
        <p class="tbn-card-text">Public sites with global reach, frequent traffic spikes, media assets, e-commerce platforms and cloud-hosted applications.</p>
      </div>
    </article>

  </div>

  <div class="tbn-note">
    
  </div>
</section>



<p class="wp-block-paragraph">Cost, however, is not confined to security tooling. Bot traffic also maps directly onto mainstream cloud billing models. AWS WAF bills per web ACL, rule and inspected request, with Bot Control adding its own subscription and request charges. </p>



<ul class="wp-block-list">
<li>AWS Lambda pricing combines request charges with compute-duration charges. API Gateway charges per API call and data transfer out. <br><br></li>



<li>Google Cloud charges for outbound network traffic and Cloud Armor requests, and Cloud Armor Enterprise can add data-processing fees on top. <br><br></li>



<li>Azure bills outbound bandwidth beyond the free allowance. The cloud bill can therefore rise even when the attack “fails” from a security perspective. Inspection, challenge, logging and transfer still cost money. </li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide"/>



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  <span class="tbn-cloud-kicker">Cloud cost pressure</span>

  <h2>How bot traffic turns into real cloud bills</h2>

  <p class="tbn-cloud-intro">
    Bot activity does not only create a cyber security problem. It can also increase the cost of running websites, applications and APIs by pushing more traffic through bandwidth, inspection, compute, logging and protection layers.
  </p>

  <div class="tbn-cost-grid">

    <article class="tbn-cost-card">
      <div class="tbn-card-top">
        <div class="tbn-cost-icon">⇄</div>
        <div>
          <h3>Outbound data transfer / egress</h3>
          <span class="tbn-cost-label">Bandwidth cost</span>
        </div>
      </div>

      <div class="tbn-info-block">
        <strong>Why bots inflate it</strong>
        <p>Scrapers and content bots force the platform to send bytes, sometimes repeatedly.</p>
      </div>

      <div class="tbn-info-block">
        <strong>Billing pattern</strong>
        <p>Google and Azure price outbound bandwidth. Google notes ingress is free, while data transfer out is charged per GiB.</p>
      </div>

      <div class="tbn-implication">
        <strong>Practical implication</strong>
        <p>Scraping-heavy sites can pay materially more even without origin compromise.</p>
      </div>
    </article>

    <article class="tbn-cost-card">
      <div class="tbn-card-top">
        <div class="tbn-cost-icon"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f6e1.png" alt="🛡" class="wp-smiley" style="height: 1em; max-height: 1em;" /></div>
        <div>
          <h3>Request-based security inspection</h3>
          <span class="tbn-cost-label">WAF and bot filtering</span>
        </div>
      </div>

      <div class="tbn-info-block">
        <strong>Why bots inflate it</strong>
        <p>WAF, bot-control and challenge services inspect every candidate request.</p>
      </div>

      <div class="tbn-info-block">
        <strong>Billing pattern</strong>
        <p>AWS WAF and Google Cloud Armor both meter inspected requests.</p>
      </div>

      <div class="tbn-implication">
        <strong>Practical implication</strong>
        <p>Blocked traffic can still generate billable security line items.</p>
      </div>
    </article>

    <article class="tbn-cost-card">
      <div class="tbn-card-top">
        <div class="tbn-cost-icon"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2699.png" alt="⚙" class="wp-smiley" style="height: 1em; max-height: 1em;" /></div>
        <div>
          <h3>Origin compute</h3>
          <span class="tbn-cost-label">VMs, containers and app servers</span>
        </div>
      </div>

      <div class="tbn-info-block">
        <strong>Why bots inflate it</strong>
        <p>Cache misses and dynamic requests hit VMs, containers or application servers.</p>
      </div>

      <div class="tbn-info-block">
        <strong>Billing pattern</strong>
        <p>Standard usage-based compute models apply across clouds. AWS and Google both emphasise origin-load reduction through CDN and caching.</p>
      </div>

      <div class="tbn-implication">
        <strong>Practical implication</strong>
        <p>Security teams that reduce bot-origin traffic are saving compute, not just reducing risk.</p>
      </div>
    </article>

    <article class="tbn-cost-card">
      <div class="tbn-card-top">
        <div class="tbn-cost-icon">λ</div>
        <div>
          <h3>Serverless invocations</h3>
          <span class="tbn-cost-label">Functions and API calls</span>
        </div>
      </div>

      <div class="tbn-info-block">
        <strong>Why bots inflate it</strong>
        <p>Bots trigger per-request functions and duration billing.</p>
      </div>

      <div class="tbn-info-block">
        <strong>Billing pattern</strong>
        <p>AWS Lambda and API Gateway are explicitly usage-based.</p>
      </div>

      <div class="tbn-implication">
        <strong>Practical implication</strong>
        <p>Small per-request costs become meaningful when abuse scales into large automated request volumes.</p>
      </div>
    </article>

    <article class="tbn-cost-card">
      <div class="tbn-card-top">
        <div class="tbn-cost-icon">▦</div>
        <div>
          <h3>Logging and observability</h3>
          <span class="tbn-cost-label">Telemetry cost</span>
        </div>
      </div>

      <div class="tbn-info-block">
        <strong>Why bots inflate it</strong>
        <p>Suspicious traffic generates access logs, WAF logs and telemetry.</p>
      </div>

      <div class="tbn-info-block">
        <strong>Billing pattern</strong>
        <p>AWS CloudWatch bills log ingestion. CloudFront flat-rate plans now bundle logs partly to reduce unpredictability.</p>
      </div>

      <div class="tbn-implication">
        <strong>Practical implication</strong>
        <p>During spikes, observability can become its own cost centre.</p>
      </div>
    </article>

    <article class="tbn-cost-card">
      <div class="tbn-card-top">
        <div class="tbn-cost-icon">★</div>
        <div>
          <h3>Premium protection tiers</h3>
          <span class="tbn-cost-label">Enterprise security add-ons</span>
        </div>
      </div>

      <div class="tbn-info-block">
        <strong>Why bots inflate it</strong>
        <p>Better bot defences often sit in enterprise plans or paid add-ons.</p>
      </div>

      <div class="tbn-info-block">
        <strong>Billing pattern</strong>
        <p>Cloudflare Bot Management is enterprise-oriented, while Cloud Armor Enterprise and AWS Bot Control add paid protection layers.</p>
      </div>

      <div class="tbn-implication">
        <strong>Practical implication</strong>
        <p>The cost of protection itself must be budgeted as part of digital operations.</p>
      </div>
    </article>

  </div>

  <div class="tbn-cost-note">
    
    </p>
  </div>
</section>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="661" height="358" data-id="46876" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/botchart.jpg" alt="Cloud Cost Pressure From Bot Traffic " class="wp-image-46876" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/botchart.jpg 661w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/botchart-300x162.jpg 300w" sizes="auto, (max-width: 661px) 100vw, 661px" /></figure>
</figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p class="wp-block-paragraph">That schematic shows the usual order of pain rather than a measured invoice. For content-heavy or scraping-heavy properties, egress is often the silent killer. For API-heavy digital products, it is more often the stack of per-request charges — WAF, gateway, function execution, logs — that compounds. </p>



<p class="wp-block-paragraph">In both cases the strategic response is the same: block or throttle malicious traffic as far to the edge as possible, before it reaches the expensive part of the architecture. </p>



<p class="wp-block-paragraph">AWS’s new flat-rate CloudFront plans are notable here because they explicitly market “no overage charges” during spikes or attacks, effectively turning security architecture into cost-shaping architecture. </p>



<p class="wp-block-paragraph">The business impacts are wider than infrastructure. ACSC reports average self-reported cybercrime cost per business report rose to $80,850 in FY2024–25, with large businesses averaging $202,700. </p>



<p class="wp-block-paragraph">OAIC says compromised credentials caused a quarter of all data breaches in the July–December 2023 period. </p>



<p class="wp-block-paragraph">If one adds distorted analytics, abandoned carts, fraud losses, call-centre load, brand erosion and defensive friction imposed on real users, the full cost of bots is substantially larger than the security budget line suggests. </p>



<h2 class="wp-block-heading"><strong>What Australia should do next</strong></h2>



<p class="wp-block-paragraph">For businesses, the practical playbook is not mysterious, but it must be treated as a board-level operating issue. Start with measurement: separate human, good-bot and suspicious-bot traffic in analytics and reporting. </p>



<p class="wp-block-paragraph">Protect the money paths first — log-ins, password reset, account change, checkout, gift cards, loyalty, search and API endpoints. Enforce MFA or strong step-up controls for risky actions, not just administrator access. </p>



<p class="wp-block-paragraph">Move inspection to the edge, tune cache strategy to collapse duplicate requests, and integrate FinOps with security so that bot spikes are visible both as threat signals and as cost anomalies. These are not “nice to haves” in regulated finance or high-volume retail; they are baseline controls. </p>



<p class="wp-block-paragraph">For regulators, three priorities stand out. The first is clarity: Australia would benefit from more explicit guidance on organisation responsibilities for protecting against automated scraping and credential abuse, especially outside heavily regulated sectors. </p>



<p class="wp-block-paragraph">The second is interoperability: Treasury’s screen-scraping work should continue so that safer, consented data-sharing mechanisms displace insecure credential-sharing models. </p>



<p class="wp-block-paragraph">The third is evidence: agencies should publish more structured, Australia-specific data on bot-related incidents, sectors and costs, so that public debate is not forced to rely primarily on vendor telemetry. </p>



<p class="wp-block-paragraph">For media and publishers, the future looks increasingly like controlled access rather than open extraction. The combination of AI crawlers, falling referral value and rising infrastructure cost means publisher bot policy is becoming a commercial strategy. </p>



<p class="wp-block-paragraph">Blocking, licensing, metering and purpose-based access controls will likely become standard features of digital publishing in Australia, particularly after Cloudflare’s 2025–26 moves and new local licensing deals such as Nine’s Microsoft arrangement. </p>



<p class="wp-block-paragraph">The future outlook is less about a neat victory over bots than about a tougher sorting problem. Some automation is essential. Some is economically tolerable. </p>



<p class="wp-block-paragraph">Some is malicious and should be blocked. And some sits in a grey zone — especially AI agents and crawlers that are technically legitimate in form but extract more value than they return. </p>



<p class="wp-block-paragraph">The organisations that handle this best will not be the ones with the loudest anti-bot slogans. They will be the ones that can tell, in near real time, which automation is worth serving, which should be challenged, and which should never be allowed past the edge. </p>
<p>The post <a href="https://www.techbusinessnews.com.au/australian-websites-confront-rising-bot-traffic-as-costs-spread-beyond-security/">Australian Websites Confront Rising Bot Traffic As Costs Spread Beyond Security</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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		<title>The Contact Centre Is No Longer Buying Contact Centre Technology, New APAC Research Finds</title>
		<link>https://www.techbusinessnews.com.au/news/the-contact-centre-is-no-longer-buying-contact-centre-technology-new-apac-research-finds/</link>
					<comments>https://www.techbusinessnews.com.au/news/the-contact-centre-is-no-longer-buying-contact-centre-technology-new-apac-research-finds/#respond</comments>
		
		<dc:creator><![CDATA[Austech Media]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 05:47:32 +0000</pubDate>
				<category><![CDATA[Media Releases]]></category>
		<guid isPermaLink="false">https://www.techbusinessnews.com.au/?p=46862</guid>

					<description><![CDATA[<p>CrayonIQ’s 2026 APAC Contact Centre CX Platforms with AI Buyers Guide Reveals AI Ecosystems, Hyperscalers, Emerging Partner Models And Regional Language Capability Are Reshaping Enterprise Procurement</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/the-contact-centre-is-no-longer-buying-contact-centre-technology-new-apac-research-finds/">The Contact Centre Is No Longer Buying Contact Centre Technology, New APAC Research Finds</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The enterprise contact centre market is undergoing its biggest structural shift in more than a decade, according to the newly released&nbsp;2026 APAC Contact Centre CX Platforms with AI Buyers Guide&nbsp;from independent research and advisory firm, <a href="https://www.crayoniq.com">Crayo</a><a href="https://www.crayoniq.com" target="_blank" rel="noreferrer noopener nofollow">n</a><a href="https://www.crayoniq.com">IQ</a>.</p>



<p class="wp-block-paragraph">The report finds organisations are no longer simply selecting contact centre platforms. Instead, procurement is increasingly driven by broader decisions around AI strategy, cloud infrastructure, enterprise architecture, governance and data platforms.</p>



<p class="wp-block-paragraph">This represents a fundamental shift away from traditional CCaaS procurement towards platform and AI ecosystem selection.</p>



<p class="wp-block-paragraph">“Over the past twelve months we’ve seen the buying conversation change dramatically,” said Audrey William, Founder and Principal Analyst at CrayonIQ. </p>



<figure class="wp-block-image is-resized"><img loading="lazy" loading="lazy" decoding="async" width="750" height="500" src="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/7a744247-1f06-4bb2-ab50-a4fa4ae4e938.jpg" alt="Audrey William, Founder and Principal Analyst at CrayonIQ." class="wp-image-46868" style="width:822px;height:auto" srcset="https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/7a744247-1f06-4bb2-ab50-a4fa4ae4e938.jpg 750w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/7a744247-1f06-4bb2-ab50-a4fa4ae4e938-300x200.jpg 300w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/7a744247-1f06-4bb2-ab50-a4fa4ae4e938-330x220.jpg 330w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/7a744247-1f06-4bb2-ab50-a4fa4ae4e938-420x280.jpg 420w, https://www.techbusinessnews.com.au/wp-content/uploads/2026/07/7a744247-1f06-4bb2-ab50-a4fa4ae4e938-615x410.jpg 615w" sizes="auto, (max-width: 750px) 100vw, 750px" /></figure>



<p class="wp-block-paragraph">“Organisations are asking fewer questions about contact centre features and far more about AI governance, commercial models, security, interoperability and long-term platform strategy,”&nbsp; </p>



<p class="wp-block-paragraph">“The contact centre is no longer a standalone technology decision. It has become part of a much broader enterprise AI conversation.” said William</p>



<p class="wp-block-paragraph">The 2026 APAC Contact Centre CX Platforms with AI Buyers Guide independently evaluates twenty of the region’s leading customer experience and contact centre platforms across AI capability, platform maturity, commercial strategy and enterprise readiness.</p>



<h3 class="wp-block-heading"><strong>Five findings defining the next phase of customer experience</strong></h3>



<p class="wp-block-paragraph"><strong>1. The contact centre is no longer buying contact centre technology</strong></p>



<p class="wp-block-paragraph">The report identifies a significant shift in enterprise buying behaviour. <br><br>Technology decisions that were traditionally led by customer service and contact centre teams are increasingly being influenced by CIOs, enterprise architects and AI governance functions as organisations seek to align customer experience investments with enterprise-wide AI strategies.</p>



<p class="wp-block-paragraph"><strong>2. Asian language AI has become a major competitive differentiator</strong></p>



<p class="wp-block-paragraph">For organisations operating across Asia Pacific, multilingual AI has moved beyond being a desirable capability to becoming a strategic requirement.&nbsp; <br><br>The report highlights increasing enterprise demand for high-quality AI support across Japanese, Korean, Mandarin, Thai, Vietnamese, Bahasa Indonesia, Bahasa Malaysia and other regional languages, reflecting the complexity of delivering consistent customer experiences across diverse markets.</p>



<p class="wp-block-paragraph"><strong>3. AI pricing is becoming as important as AI capability</strong></p>



<p class="wp-block-paragraph">As AI becomes embedded across customer operations, enterprises are placing greater scrutiny on tokenisation, inference costs and consumption-based commercial models.&nbsp; The report concludes that transparency and predictability of AI pricing are emerging as significant differentiators between vendors.</p>



<p class="wp-block-paragraph"><strong>4. The market has split into four distinct procurement pathways</strong></p>



<p class="wp-block-paragraph">The first is the Contact Centre Platform-Led model, where organisations begin with specialist providers such as Genesys, Verint, NiCE, and Cisco. This remains the most common approach, particularly in regulated industries.</p>



<p class="wp-block-paragraph">The second is the CRM and Service Platform-Led model, where orchestration begins in enterprise applications such as Salesforce, Microsoft, ServiceNow, and Zendesk.</p>



<p class="wp-block-paragraph">The third is the Developer and API-Led model, led by programmable communications providers such as Twilio and Vonage, which appeal to digitally mature enterprises seeking composable architectures.</p>



<p class="wp-block-paragraph">The fourth is the Hyperscaler and AI Platform-Led model, where procurement is increasingly CIO-driven and aligned with broader cloud strategies.</p>



<p class="wp-block-paragraph">A new trend emerging is the entry of AI Native Vendors. &nbsp;Understanding these pathways has become as important as comparing product functionality.</p>



<p class="wp-block-paragraph"><strong>5. Hyperscalers are changing the competitive landscape</strong></p>



<p class="wp-block-paragraph">The report concludes that Amazon Web Services, Microsoft and Google Cloud are reshaping enterprise customer experience through their ability to combine AI, cloud infrastructure, enterprise data and platform services into integrated technology ecosystems.</p>



<p class="wp-block-paragraph">As a result, traditional contact centre vendors increasingly compete within broader enterprise technology decisions rather than purely against other CCaaS providers.</p>



<p class="wp-block-paragraph">“The winners over the next five years won’t necessarily be the vendors with the longest feature lists,”</p>



<p class="wp-block-paragraph">“They’ll be the organisations that simplify AI adoption, provide transparent commercial models and help customers connect data, governance and automation into a coherent operating model.” William said.&nbsp; </p>



<p class="wp-block-paragraph">Michael Clark, co-author of the report and Principal Advisory Strategist at CrayonIQ, said organisations need to rethink how they evaluate customer experience technology.</p>



<p class="wp-block-paragraph">“For years, organisations have asked, ‘Which contact centre platform should we buy?’ Increasingly, that’s the wrong question,” said Clark</p>



<p class="wp-block-paragraph">“The better question is, ‘Which platform and AI ecosystem gives us the strongest foundation for the next five years?”</p>



<p class="wp-block-paragraph">“That’s a fundamentally different procurement conversation. It’s no longer just about telephony, routing or AI features. It’s about data, governance, integration, security and commercial models.”</p>



<p class="wp-block-paragraph">“The organisations that recognise that shift early won’t just buy better technology. They’ll build a stronger foundation for AI-enabled customer experience and achieve better business outcomes.” he said.</p>



<p class="wp-block-paragraph">The report also stresses on the importance of vendors having a solid partnership framework in the Asia Pacific region. The discussions in board rooms with C-level decision makers are increasingly being led by global consulting specialists, local consulting specialists and specialist AI partners. </p>



<p class="wp-block-paragraph">The consulting led approach in sales will increasingly become important and it sets a new mark in elevating discussions beyond the technology to change management, forward deployed engineering and the outcome as a service model.</p>



<h3 class="wp-block-heading"><strong>About the 2026 APAC Contact Centre CX Platforms with AI Buyers Guide</strong></h3>



<p class="wp-block-paragraph">Designed for CIOs, Chief Customer Officers, Heads of Customer Service, Contact Centre Executives, Enterprise Architects and procurement leaders, the 2026 APAC Contact Centre CX Platforms with AI Buyers Guide provides independent analysis to support technology evaluation and investment decisions across one of the world’s fastest-moving customer experience markets.</p>



<p class="wp-block-paragraph">The 2026 APAC Contact Centre CX Platforms with AI Buyers Guide independently evaluates twenty leading customer experience and contact centre technology providers operating across Asia Pacific.</p>



<p class="wp-block-paragraph">The report assesses AI capability, platform architecture, voice technology, data and analytics, security, commercial strategy, regional execution and enterprise readiness, while introducing CrayonIQ’s framework for the four dominant procurement pathways shaping how organisations acquire customer experience technology.</p>
<p>The post <a href="https://www.techbusinessnews.com.au/news/the-contact-centre-is-no-longer-buying-contact-centre-technology-new-apac-research-finds/">The Contact Centre Is No Longer Buying Contact Centre Technology, New APAC Research Finds</a> appeared first on <a href="https://www.techbusinessnews.com.au">Tech Business News</a>.</p>
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