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		<pubDate>Fri, 17 Jul 2009 22:26:03 +0000</pubDate>
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			<title>UK Entrepreneurs: Get Your Funding While You Still Can</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/PeF8PkzTYNA/</link>
			<comments>http://www.techcrunch.com/2009/07/17/uk-entrepreneurs-get-your-funding-while-you-still-can/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 22:11:55 +0000</pubDate>
			<dc:creator>Sarah Lacy</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84121</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/10pounds-215x161.jpg" width="215" height="161" />You think you have it bad, Mr.-Silicon-Valley-entrepreneur-trolling-Sand-Hilll-Road-for-cash? Try life on the other side of the pond. Out of 39 firms that were active investors in British start-ups over the last five years, only thirteen venture firms have £5 million or more left in their coffers to invest,<a href="http://www.nesta.org.uk/reshaping-the-uk-economy-pubs/"> according to NESTA</a>, the UK agency that advocates for start-ups and also sponsored the recent <a href="http://travelinggeeks.com/">Traveling Geeks blogger tour</a>.

That’s right: All but thirteen firms in the United Kingdom are either completely tapped out or have committed the rest of their funds for follow-on investments in existing portfolio companies. In total, NESTA estimates there’s about £400 million left that’s uncommitted among the thirteen, with only half of that available for brand-new series A deals. To put that into perspective, there’s roughly the same amount of money in the fund Marc Andreessen <a href="http://www.techcrunch.com/2009/07/05/details-on-marc-andreessen%E2%80%99s-new-fund-plus-five-other-interesting-things-he-said/">just closed</a> than there is for new companies in the <em>entire United Kingdom </em>right now.

This is coinciding with a precipitous drop in UK firms closing on new funds thanks to the global credit crunch. In 2008, only seven firms closed new funds, and NESTA expects fundraising to be even weaker in 2009.

As most people know, I’m a pretty big advocate of the idea that many of the next great high-growth companies will be founded outside of the U.S., but these stats starkly demonstrate a undeniable advantage of being Valley-based. Even when fundraising slows and VCs save bigger reserves than usual for current investments, there are still billions sloshing around to fund new deals. Sure, it’s hard during times like these even in the Valley, but raising venture capital should be hard.

As with most research reports on the venture business, it’s the trend line that’s important to note here. It’s probable that NESTA isn’t counting a firm here or there. But it can’t be too far off. Indeed, the stat explains a lot of the anecdotal evidence that hit me in the face as soon as I arrived in London two weeks ago. ]]></description>
					<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-84133" title="10pounds" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/10pounds.jpg" alt="10pounds" width="260" height="194" />You think you have it bad, Mr.-Silicon-Valley-entrepreneur-trolling-Sand-Hilll-Road-for-cash? Try life on the other side of the pond.</p>
<p>Out of 39 firms that were active investors in British start-ups over the last five years, only thirteen venture firms have £5 million or more left in their coffers to invest,<a href="http://www.nesta.org.uk/reshaping-the-uk-economy-pubs/"> according to NESTA</a>, the UK agency that advocates for start-ups and also sponsored the recent <a href="http://travelinggeeks.com/">Traveling Geeks blogger tour</a>.</p>
<p>That’s right: All but thirteen firms in the United Kingdom are either completely tapped out or have committed the rest of their funds for follow-on investments in existing portfolio companies. In total, NESTA estimates there’s about £400 million left that’s uncommitted among the thirteen, with only half of that available for brand-new series A deals. To put that into perspective, there’s roughly the same amount of money in the fund Marc Andreessen <a href="http://www.techcrunch.com/2009/07/05/details-on-marc-andreessen%E2%80%99s-new-fund-plus-five-other-interesting-things-he-said/">just closed</a> than there is for new companies in the <em>entire United Kingdom </em>right now.</p>
<p>This is coinciding with a precipitous drop in UK firms closing on new funds thanks to the global credit crunch. In 2008, only seven firms closed new funds, and NESTA expects fundraising to be even weaker in 2009.</p>
<p>As most people know, I’m a pretty big advocate of the idea that many of the next great high-growth companies will be founded outside of the U.S., but these stats starkly demonstrate a undeniable advantage of being Valley-based. Even when fundraising slows and VCs save bigger reserves than usual for current investments, there are still billions sloshing around to fund new deals. Sure, it’s hard during times like these even in the Valley, but raising venture capital should be hard.</p>
<p>As with most research reports on the venture business, it’s the trend line that’s important to note here. It’s probable that NESTA isn’t counting a firm here or there. But it can’t be too far off. Indeed, the stat explains a lot of the anecdotal evidence that hit me in the face as soon as I arrived in London two weeks ago. Many of the entrepreneurs who’d pitched me on my last visit to London in November have already shuttered their companies and were unsure of what to do next. I have exactly one friend in Silicon Valley who has been forced to that point.</p>
<p>Even the good UK early stage names are struggling to close deals. It took <a href="http://www.alertme.com/">AlertMe</a>—a hot energy home monitoring company that won the Europa for best clean tech company last week—a whopping nine months to raise money almost landing the company in bankruptcy. (Index Ventures and others finally <a href="http://www.indexventures.com/news#news/index/news_id/221">snapped up</a> the deal a few months ago.) “I don’t want to go through that again,” the very polite and British CEO Pilgrim Beart demurred.</p>
<p>It’s that kind of bleak desperation that lead the infamous Paul Carr to <a href="http://www.guardian.co.uk/technology/2009/jul/10/not-safe-for-work-internet-london">pronounce</a> the UK Internet scene dead….just before his own column in the Guardian became its own <a href="http://twitter.com/paulcarr/status/2611963627">victim</a> of the economy a few days later. (See Mr. Butcher&#8217;s TechCrunchEurope rebuttal <a href="http://uk.techcrunch.com/2009/07/13/im-calling-a-time-of-death-for-londons-media-industry-episode-36/">here</a>.)</p>
<p>Indeed “the scene” may be dead, but there’s an upside here. The companies that are still around have a much greater emphasis than Valley companies on making money. The Traveling Geek contingent went to Accel’s London office to meet with a handful of start-ups, and each one emphasized revenue and profits in their five-minute elevator pitches.</p>
<p>One that caught me by surprise was Michael Smith’s <a href="http://www.moshimonsters.com/">Moshi Monsters</a>, a social network/ virtual game for kids. Cute idea, but sounds like it should be road kill in this environment, right? Nope. Its revenues are growing 35% month-over-month, it has 85% gross margins, and just five months after launching the site is cash flow positive. Nicely done, gents. (BTW, Smith isn’t all business. His house was the setting of <a href="http://www.techcrunch.com/2009/07/14/my-god-scoble-did-you-think-we-wouldnt-see-these/">those famous Scoble pictures</a>…)</p>
<p>Indeed, there’s always something healthy about startups having to work within constraints. There will be fewer of them, but it’s possible that the companies that make it in this environment could well make up one of the most promising crops of UK companies we’ve ever seen. After all, Skype was laughed out of VCs’ offices when it started in the wake of the dot com bust.</p>
<p>In the coming days, I’ll be writing several more posts about the London companies that impressed me the most. Stay tuned.
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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				<item>
			<title>Amazon, Why Don’t You Come In Our Houses And Burn Our Books Too?</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/vqA6j9tuv2k/</link>
			<comments>http://www.techcrunch.com/2009/07/17/amazon-why-dont-you-come-in-our-houses-and-burn-our-books-too/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 21:09:50 +0000</pubDate>
			<dc:creator>MG Siegler</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[Amazon]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[kindle]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84113</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/517900257_2515938cd4-149x200.jpg" width="149" height="200" />So <a href="http://www.techmeme.com/090717/p58#a090717p58">plenty</a> has already been said about this, but we're going to weigh in too because it's just so ridiculous. Amazon began remotely deleting books from Kindles this morning. Illegal books? Nope. Perfectly legal versions of George Orwell's "1984" and "Animal Farm", purchased through Amazon.

Why? Well, apparently the publisher changed their minds about having digital versions of the books available for the Kindle, <a href="http://pogue.blogs.nytimes.com/2009/07/17/some-e-books-are-more-equal-than-others/">reports David Pogue</a>. Okay, that's up to them — from this point forward. But those who already paid for the books, own them. In a word, this is bullshit.

Seriously, why doesn't Amazon just come into our houses and burn the print copies as well while they're at it?]]></description>
					<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-84118" title="517900257_2515938cd4" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/517900257_2515938cd4.jpg" alt="517900257_2515938cd4" width="262" height="350" />So <a href="http://www.techmeme.com/090717/p58#a090717p58">plenty</a> has already been said about this, but we&#8217;re going to weigh in too because it&#8217;s just so ridiculous. Amazon began remotely deleting books from Kindles this morning. Illegal books? Nope. Perfectly legal versions of George Orwell&#8217;s &#8220;1984&#8243; and &#8220;Animal Farm&#8221;, purchased through Amazon.</p>
<p>Why? Well, apparently the publisher changed their minds about having digital versions of the books available for the Kindle, <a href="http://pogue.blogs.nytimes.com/2009/07/17/some-e-books-are-more-equal-than-others/">reports David Pogue</a>. Okay, that&#8217;s up to them — from this point forward. But those who already paid for the books, own them. In a word, this is bullshit.</p>
<p>Seriously, why doesn&#8217;t Amazon just come into our houses and burn the print copies as well while they&#8217;re at it?</p>
<p>This remote deletion issue is an increasingly interesting one. Last year, Apple CEO Steve Jobs confirmed that the company <a href="http://www.crunchgear.com/2008/08/07/apple-can-remotely-remove-applications-from-your-iphone/">has a remote &#8220;kill switch&#8221;</a> to remove apps from your device if it thinks that is necessary. To the best of my knowledge, they have yet to use such functionality, and would only do so if there was a malicious app out there that was actually causing harm to iPhones. They have not even used it to kill some poor taste apps that were quickly removed from the App Store, <a href="http://www.techcrunch.com/2009/04/22/feel-like-shaking-a-baby-to-death-theres-an-app-for-that/">like Baby Shaker</a>.</p>
<p>That sounds reasonable. What Amazon is doing, is not. Yes, they credit your account with the money you paid for the book, but I don&#8217;t want the money. I want the book, which I legally bought. And this follows its poor choice in making certain app makers <a href="http://www.techcrunch.com/2009/07/07/amazon-killing-mobile-apps-that-use-its-data/">remove their apps from the App Store</a> that call their APIs in ways they don&#8217;t like — that is to say, on mobile devices. Laughable.</p>
<p>Pogue and our own <a href="http://www.crunchgear.com/2009/07/17/amazon-puts-orwell-e-books-in-the-memory-hole/">CrunchGear</a> have it right in pointing out the parallels between a move like this and Orwell&#8217;s own novels that are being removed. &#8220;<em>And of course the fact that this happened to 1984, of all books, makes this even more surreal,</em>&#8221; write <a href="http://gizmodo.com/5317180/amazon-remotely-deletes-legitimately-purchased-books-from-thousands-of-kindles">Gizmodo</a>.</p>
<p>Big Brother is in your Kindle. Watching.</p>
<p><strong>Update</strong>: As commenter Edward Virtually <a href="http://www.techcrunch.com/2009/07/17/amazon-why-dont-you-come-in-our-houses-and-burn-our-books-too/#comment-2863706">notes</a>, this action is likely within Amazon&#8217;s legal rights. I think that&#8217;s pretty obvious or there is no way they would have done it. But that doesn&#8217;t mean it&#8217;s not complete and utter bullshit too. Everyone who hears about this and has a Kindle will now think twice about buying a book on there. Legal BS aside, this is Amazon shooting themselves in the foot here. Big time.</p>
<p><em>[photo: flickr/<a href="http://www.flickr.com/photos/ender/517900257/">pccorreia</a>]</em></p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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			<title>An App To Show You Mastercard “Priceless” Deals: Priceless.</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/x_pfGWC_G0Y/</link>
			<comments>http://www.techcrunch.com/2009/07/17/an-app-to-show-you-mastercard-priceless-deals-priceless/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 19:49:55 +0000</pubDate>
			<dc:creator>MG Siegler</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[app-store]]></category>

		<category><![CDATA[iPhone]]></category>

		<category><![CDATA[mastercard]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84099</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/picture-216-215x144.png" width="215" height="144" />When I first heard that Mastercard was releasing an iPhone app called "Priceless Picks," I thought for sure it would be a lame gimmick. But I must admit, it's actually a kind of cool gimmick.

If you've ever watched TV, you've undoubtedly seen at least a dozen of the Mastercard "Priceless" ads. You know the ones, "So and so consumer items: $5. Such and such memorable moment paid for with your Mastercard: Priceless." Yeah, now there's an app for those.

Well not exactly. It's not like this app is limited to the priceless moments mentioned in the commercials, that would be kind of pointless. Instead this is a social app that allows consumers to point out their best deals at their favorite local spots for all to see. The app uses the iPhone location services to figure out where you are. It then shows you on a map and shows all the deals others have placed around you.]]></description>
					<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-84105" title="picture-216" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-216.png" alt="picture-216" width="381" height="255" />When I first heard that Mastercard was releasing an iPhone app called &#8220;Priceless Picks,&#8221; I thought for sure it would be a lame gimmick. But I must admit, it&#8217;s actually a kind of cool gimmick.</p>
<p>If you&#8217;ve ever watched TV, you&#8217;ve undoubtedly seen at least a dozen of the Mastercard &#8220;Priceless&#8221; ads. You know the ones, &#8220;So and so consumer items: $5. Such and such memorable moment paid for with your Mastercard: Priceless.&#8221; Yeah, now there&#8217;s an app for those.</p>
<p>Well not exactly. It&#8217;s not like this app is limited to the priceless moments mentioned in the commercials, that would be kind of pointless. Instead this is a social app that allows consumers to point out their best deals at their favorite local spots for all to see. The app uses the iPhone location services to figure out where you are. It then shows you on a map and shows all the deals others have placed around you.</p>
<p>That may sound bland and obvious, but the app is actually done in a really nice way. You can choose either a bird&#8217;s eye view of the deals around you on the map, or get a more street-view like look (though, sadly, it doesn&#8217;t use the iPhone 3GS&#8217; new compass to move the map when you move). If you tap on any of the color-coded bubbles, you zoom into that specific deal and can tap to get more info about it.</p>
<p><img class="alignright size-full wp-image-84102" title="picture-118" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-118.png" alt="picture-118" width="382" height="255" />You can also flag the deal is &#8220;improper&#8221; or send it to a friend, all without leaving the app. It also tells you when (if ever) the deal expires.</p>
<p>If you want to add you own deal, you simply click the &#8220;+&#8221; button, and enter the relevant details. It will tag the place at whatever your current location is.</p>
<p>So will anyone actually use this app? Who knows. But if Mastercard starts promoting it on their annoyingly effective commercials, I could certainly see a bunch of tourists picking up this app to find some deals in whatever city they happen to be in.</p>
<p>The best part of this &#8220;priceless&#8221; app is that it really is price-less, as in, free. Find it <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=322850940&amp;mt=8">here</a>.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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			<title>Google Says Mobile Web Apps Will Win In The Long Haul</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/s1tZPAtjbjM/</link>
			<comments>http://www.techcrunch.com/2009/07/17/google-says-mobile-web-apps-will-win-in-the-long-haul/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 19:43:09 +0000</pubDate>
			<dc:creator>Greg Kumparak</dc:creator>
			
		<category><![CDATA[mobilecrunch]]></category>

		<category><![CDATA[google]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84100</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247859789_droidcloud-215x161.png" width="215" height="161" />

Native Apps, or Web Apps? It's the great debate of the mobile world right now, essentially fueling the platform wars from behind the scenes. Palm took the Web App route with the Pre and webOS, though with the <a href="http://www.crunchgear.com/2009/07/16/palm-opens-the-mojo-sdk-for-all-new-pre-apps-forthcoming/">SDK just now available to all</a> its a bit too early to gauge that decision. The iPhone began its life with Web Apps, only to later open up native support and become the apotheosis of how app development and distribution can be done.  Even Google, who will try to jam just about anything into the cloud, is putting a lot of weight behind running things locally on their Android platform.

Still, Google VP of Engineering Vic Gundotra says Web Apps are the way.]]></description>
					<content:encoded><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247859789_droidcloud-215x161.png" width="215" height="161" />

Native Apps, or Web Apps? It's the great debate of the mobile world right now, essentially fueling the platform wars from behind the scenes. Palm took the Web App route with the Pre and webOS, though with the <a href="http://www.crunchgear.com/2009/07/16/palm-opens-the-mojo-sdk-for-all-new-pre-apps-forthcoming/">SDK just now available to all</a> its a bit too early to gauge that decision. The iPhone began its life with Web Apps, only to later open up native support and become the apotheosis of how app development and distribution can be done.  Even Google, who will try to jam just about anything into the cloud, is putting a lot of weight behind running things locally on their Android platform.

Still, Google VP of Engineering Vic Gundotra says Web Apps are the way.
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			<title>How Google Made Its Q2 Numbers: Squeezing Expenses</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/d_mGVQr5XG8/</link>
			<comments>http://www.techcrunch.com/2009/07/17/how-google-made-its-q2-numbers-squeezing-expenses/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 17:33:23 +0000</pubDate>
			<dc:creator>Erick Schonfeld</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[google]]></category>
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Google made its <a href="http://investor.google.com/releases/2009Q2_google_earnings.html">earnings</a> numbers yesterday, actually coming in above <a href="http://www.techcrunch.com/2009/07/14/cheat-sheet-for-googs-second-quarter-earnings-later-this-week/">expectations</a>.  Total revenues were $5.5 billion, 3 percent above the same period last year and flat with the first quarter (when sequential revenues <a href="http://www.techcrunch.com/2009/04/16/google-shows-a-3-sequential-dip-in-revenues-first-one-ever/">actually declined</a>).  Net revenues, which are the revenues which actually go to Google after they pay off AdSense and AdWords partner sites via traffic acquisition costs (TAC), came in at $4.07 billion.  That was slightly above the Street consensus of $4.05 billion (see Citi's cheat sheet below).  Non-GAAP earnings came in at a respectable $5.36 earnings per share, well above the $5.05 Street consensus.  

Investors should be ecstatic, right?  Yet the <a href="http://finance.yahoo.com/q?s=goog">stock</a> is down $15 right now from yesterday's close, to about $428.  Some of that is selling on the <a href="http://www.techmeme.com/090716/p66#a090716p66">news</a> that advertising revenues have "stabilized."  But if you take a deeper look at the numbers, it looks like Google's earnings strength has more to do with cost-cutting than with revenue growth.
]]></description>
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<p>Google made its <a href="http://investor.google.com/releases/2009Q2_google_earnings.html">earnings</a> numbers yesterday, actually coming in above <a href="http://www.techcrunch.com/2009/07/14/cheat-sheet-for-googs-second-quarter-earnings-later-this-week/">expectations</a>.  Total revenues were $5.5 billion, 3 percent above the same period last year and flat with the first quarter (when sequential revenues <a href="http://www.techcrunch.com/2009/04/16/google-shows-a-3-sequential-dip-in-revenues-first-one-ever/">actually declined</a>).  Net revenues, which are the revenues which actually go to Google after they pay off AdSense and AdWords partner sites via traffic acquisition costs (TAC), came in at $4.07 billion.  That was slightly above the Street consensus of $4.05 billion (see Citi&#8217;s cheat sheet below).  Non-GAAP earnings came in at a respectable $5.36 earnings per share, well above the $5.05 Street consensus.  </p>
<p>Investors should be ecstatic, right?  Yet the <a href="http://finance.yahoo.com/q?s=goog">stock</a> is down $15 right now from yesterday&#8217;s close, to about $428.  Some of that is selling on the <a href="http://www.techmeme.com/090716/p66#a090716p66">news</a> that advertising revenues have &#8220;stabilized.&#8221;  But if you take a deeper look at the numbers, it looks like Google&#8217;s earnings strength has more to do with cost-cutting than with revenue growth.</p>
<p>Google ended the quarter with 378 fewer employees than in March, 2009 (total headcount was 19,786).  Some of those might have included the <a href="http://www.techcrunch.com/2009/03/26/end-of-quarter-layoffs-hit-amazon-ibm-google-and-the-new-york-times/">200 sales jobs</a> it announced it would cut at the tail end of the first quarter.  Google was able to reduce its sales and marketing costs by 3 percent and of its general and administrative costs by 23 percent from last year.  The latter translated into $110 million in savings.  All of this cost containment certainly helped operating income rise 19 percent (to $1.9 billion), when net revenues were flat.</p>
<p>Google also put a major squeeze on capital expenditures, which came in at $139 million (80 percent lower than a year ago).  That helped free cash flow increase 37.5 percent to $1.5 billion from a year ago, but that was still down $517 million from the first quarter.  And when you back out the CapEx numbers the actual net cash coming from operations declined 9 percent to $1.6 billion.</p>
<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/goog-q2-free-cash-flow.png"/> </p>
<p>Other key metrics:</p>
<p><strong>Paid clicks</strong> were up 15 percent year-over-year, but down 2 percent from the first quarter.</p>
<p><strong>Cost per click</strong> ($0.42 on average) was down 13 percent from a year ago but up 3 percent from the first quarter.</p>
<p><strong>YouTube close to profitability: </strong>On the conference call, Google reported that monetized views on YouTube had tripled and that profitability for the service is in sight.</p>
<p> <img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/goog-q2-cheat-sheet.png" alt="" /></p>
<p> </p>
<p> </p>
<p> 
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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			<title>If Execution Is What Matters, Where Does That Leave Ideas?</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/gpWhiJVZ6VQ/</link>
			<comments>http://www.techcrunch.com/2009/07/17/if-execution-is-what-matters-where-does-that-leave-ideas/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 17:23:27 +0000</pubDate>
			<dc:creator>Robin Wauters</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[tweetmeme]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84049</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/idea-215x146.jpg" width="215" height="146" />There's a cliché statement about entrepreneurship that says <a href="http://startupblog.wordpress.com/2009/07/11/idea-vs-execution/">ideas are nothing without execution</a>, rendering the former virtually worthless without the combination of hard work and luck that can transform unmaterialized concepts into viable businesses. Some have described ideas to be a mere <a href="http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html">multiplier of execution</a>, which is close to how I personally think about them, and I would add that the process of getting a great product out there is a vital part of what constitutes innovation in the first place. 

In my view, it's not that ideas are worthless per se, it's that they're never more than a starting point, a launchpad.

I've been thinking about this all day after I read <a href="http://cleverclogs.org/2009/07/the-original-idea-behind-tweetmeme.html">this blog post</a> by Marjolein Hoekstra (who I consider to be a friend) about the original idea for <a href="http://tweetmeme.com">Tweetmeme</a>, a service that aggregates the most <a href="http://www.techcrunch.com/2009/05/12/tweetmeme-launches-the-second-real-time-tweet-link-search-this-hour/">discussed</a> and <a href="http://www.techcrunch.com/2009/07/03/tweetmeme-wants-to-be-the-king-of-retweets/">retweeted</a> stories on Twitter (we use their retweet button at the bottom of blog posts, and you should use it). ]]></description>
					<content:encoded><![CDATA[<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/idea.png" class="shot2" />There&#8217;s a cliché statement about entrepreneurship that says <a href="http://startupblog.wordpress.com/2009/07/11/idea-vs-execution/">ideas are nothing without execution</a>, rendering the former virtually worthless without the combination of hard work and luck that can transform unmaterialized concepts into viable businesses. Some have described ideas to be a mere <a href="http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html">multiplier of execution</a>, which is close to how I personally think about them, and I would add that the process of getting a great product out there is a vital part of what constitutes innovation in the first place. </p>
<p>In my view, it&#8217;s not that ideas are worthless per se, it&#8217;s that they&#8217;re never more than a starting point, a launchpad.</p>
<p>I&#8217;ve been thinking about this all day after I read <a href="http://cleverclogs.org/2009/07/the-original-idea-behind-tweetmeme.html">this blog post</a> by Marjolein Hoekstra (who I consider to be a friend) about the original idea for <a href="http://tweetmeme.com">Tweetmeme</a>, a service that aggregates the most <a href="http://www.techcrunch.com/2009/05/12/tweetmeme-launches-the-second-real-time-tweet-link-search-this-hour/">discussed</a> and <a href="http://www.techcrunch.com/2009/07/03/tweetmeme-wants-to-be-the-king-of-retweets/">retweeted</a> stories on Twitter (we use their retweet button at the bottom of blog posts, and you should use it). </p>
<p>I won&#8217;t dive deep into the details of the story because I&#8217;m trying to make a larger point, but here&#8217;s the gist: Hoekstra feels she doesn&#8217;t get enough credit publicly about the original idea for Tweetmeme, and calls out the company&#8217;s founder <a href="http://www.crunchbase.com/person/nick-halstead">Nick Halstead</a> for acknowledging her role and suggest perhaps they should even consider writing her a check. According to her, Halstead has been open about her role in Tweetmeme&#8217;s early days but has stopped doing that ever since they&#8217;ve raised about <a href="http://www.crunchbase.com/company/tweetmeme">$650,000 in seed financing</a> for taking the service <a href="http://www.techcrunch.com/2009/05/05/tweetmeme-is-getting-freakin-awesome/">to the next level</a>. Halstead&#8217;s side of the story boils down to the fact that she was very involved in the (not so great) first version of the product, but they let it languish for 8 months and finally refocused and turned it <a href="http://www.techcrunch.com/2009/05/05/tweetmeme-is-getting-freakin-awesome/">into a great service</a> without her help.</p>
<p>I tend to lean towards Halstead&#8217;s view on all this, despite my respect for Marjolein and knowing how knowledgeable she is about the Web and Twitter in particular. The way I see it, Tweetmeme is what it is in part of what Hoekstra talked about with Halstead et al. in the early days, through direct messages on Twitter and conversations on Skype. But it was a fairly obvious idea in the first place, and there were already others competing for the title &#8220;Techmeme for Twitter stories&#8221; when it first came out.</p>
<p>I&#8217;ve been in similar situations myself, having discussed business ideas with people online or offline and seeing them start a company, add a certain feature or rethink their strategy after these conversations (not that I&#8217;m saying I&#8217;m always right, quite the contrary). Sometimes I get credited, sometimes I don&#8217;t. But usually it&#8217;s not something I care much about, because I realize ideas are essentially a dime a dozen and there&#8217;s little chance that these people wouldn&#8217;t have made these moves without my help. Furthermore, most of the time it pleases me to see something happen because of something I told someone, whether it gets publicly credited or not.</p>
<p>I understand Hoekstra&#8217;s sentiment, but in general, I also think if your role is that significant from the get-go you should become a partner or somehow try to get compensated for your work early on. Complaining about not getting enough credit this late in the game comes off as envy rather than a call for sympathy, even if I know in Hoekstra&#8217;s case it&#8217;s most certainly the latter. To her credit, she blogs she just wants to get stuff settled between them and then move on.</p>
<p>Question is: what should one expect for helping shape an idea that turned into a business after many meetings, a lot of trial and error and some risk taking which did not involve her?</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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			<title>A Quick Look At the New HTC Hero Running Android Cupcake</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/p1dtaKGXTHc/</link>
			<comments>http://www.techcrunch.com/2009/07/17/a-quick-look-at-the-new-htc-hero-running-android-cupcake/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 16:44:21 +0000</pubDate>
			<dc:creator>John Biggs</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[htc hero]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84063</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247849061_scaledimg_8572-215x143.jpg" width="215" height="143" />The <a href="http://crunchgear.com/search/htc+hero">HTC Hero</a> just landed at my humble office/abode and I'm pleased to report that it is, in fact, all that and a packet of crisps. The phone is slim and sexy with a great UI - one of the best I've seen on a smartphone since the phone that starts with 'i' and ends with Phone - and it's quite snappy, a huge improvement over my experience with the G1.]]></description>
					<content:encoded><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247849061_scaledimg_8572-215x143.jpg" width="215" height="143" />The <a href="http://crunchgear.com/search/htc+hero">HTC Hero</a> just landed at my humble office/abode and I'm pleased to report that it is, in fact, all that and a packet of crisps. The phone is slim and sexy with a great UI - one of the best I've seen on a smartphone since the phone that starts with 'i' and ends with Phone - and it's quite snappy, a huge improvement over my experience with the G1.
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			<title>Did Your Mom Tell You Not To Talk To Strangers? Don’t Show Her FlyChat.</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/DT_U3iFknu4/</link>
			<comments>http://www.techcrunch.com/2009/07/17/did-your-mom-tell-you-not-to-talk-to-strangers-dont-show-her-flychat/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 16:28:15 +0000</pubDate>
			<dc:creator>MG Siegler</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[flychat]]></category>

		<category><![CDATA[project1010]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83979</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/picture-76-215x167.png" width="215" height="167" />I sat down thinking I was going to write about how FlyChat, a new iPhone app, is kind of creepy. Then I realized it's actually a lot like Twitter in some regards. And that's not to say that Twitter isn't creepy in some ways. But it's an accepted form of creepy. FlyChat, however, isn't just yet.

Here's the basic idea behind FlyChat: Social networks often limit you to interacting with people that you already know, either from the online world or the real world. But FlyChat wants to connect you with people that you don't already know, based on location and interests. Okay, it's not quite that creepy. It's a little more innocent than that.]]></description>
					<content:encoded><![CDATA[<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-76.png" alt="picture-76" title="picture-76" width="394" height="307" class="alignright size-full wp-image-83980" />I sat down thinking I was going to write about how FlyChat, a new iPhone app, is kind of creepy. Then I realized it&#8217;s actually a lot like Twitter in some regards. And that&#8217;s not to say that Twitter isn&#8217;t creepy in some ways. But it&#8217;s an accepted form of creepy. FlyChat, however, isn&#8217;t just yet.</p>
<p>Here&#8217;s the basic idea behind FlyChat: Social networks often limit you to interacting with people that you already know, either from the online world or the real world. But FlyChat wants to connect you with people that you don&#8217;t already know, based on location and interests. Okay, it&#8217;s not quite that creepy. It&#8217;s a little more innocent than that.</p>
<p>Basically, you write a note and attach it to a fly. You then select a region you want that fly to travel to. A person in that area can see your note and your profile which includes your picture and a few things about you, and can decide if they want to respond or not. Each of these flychats also has a category which you put it into to let potential readers know what it will be about. The more FlyChats you send out, the more you can receive in return. The company considers these messages to be like &#8220;high-tech messages in a bottle.&#8221;</p>
<p>So why on Earth would you want to use a service like this? Well as I said, while most social networks focus on establishing your existing connections, FlyChat wants to help you make new ones. Some people are into that. Second, imagine you&#8217;re planning a trip somewhere that you don&#8217;t know anyone. With FlyChat, you can potentially make some contacts before you go. Though, obviously, that could potentially be a bit dangerous.</p>
<p>It reminds me a bit of the app <a href="http://www.padadaz.com/page1/page1.html">PhotoSwap</a>, which some friends of mine have long been addicted to. With that, you send photos from your iPhone to other random users throughout the world. You then get sent a random photo back. FlyChat is a bit like that but with text. But there&#8217;s also a game element to it, where you earn points and medal based on how many connections you make.</p>
<p>FlyChat was developed by <a href="http://www.project1010.com/">Project1010</a>, it is available in the App Store for $1.99 today [<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321275782&#038;mt=8">iTunes Link</a>]. Learn more about it in the video below.</p>
<p><object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/48I9dMQdCi0&#038;hl=en&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/48I9dMQdCi0&#038;hl=en&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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			<title>Minority Report Via A Facebook Event Page - For A Barbeque</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/x-SSJag7zIk/</link>
			<comments>http://www.techcrunch.com/2009/07/17/minority-report-via-a-facebook-event-page-for-a-barbeque/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 15:45:50 +0000</pubDate>
			<dc:creator>Mike Butcher</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84051</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247845475_precrime-215x123.jpg" width="215" height="123" />Although we now have multi-touch interfaces via the handy iPhone, it appears the rest of the world promised by the <a href="http://www.imdb.com/title/tt0181689/">Minority Report</a> movie and its "<a href="http://en.wikipedia.org/wiki/Precrime">Precrime</a>" concepts has arrived sooner than we thought. 

Brit Andrew Poole organised a simple barbeque to celebrate his 30th birthday party. He expected a total of 17 guests, so he bought a lot of burgers, rented a marquee and put some batteries into the portable MP3 player, as anyone with an impending significant birthday and an unused BBQ stove would. But his first mistake was to create an events page on Facebook. His second was to send out invitations to join the BBQ in a Devon field owned by a friend...]]></description>
					<content:encoded><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247845475_precrime-215x123.jpg" width="215" height="123" />Although we now have multi-touch interfaces via the handy iPhone, it appears the rest of the world promised by the <a href="http://www.imdb.com/title/tt0181689/">Minority Report</a> movie and its "<a href="http://en.wikipedia.org/wiki/Precrime">Precrime</a>" concepts has arrived sooner than we thought. 

Brit Andrew Poole organised a simple barbeque to celebrate his 30th birthday party. He expected a total of 17 guests, so he bought a lot of burgers, rented a marquee and put some batteries into the portable MP3 player, as anyone with an impending significant birthday and an unused BBQ stove would. But his first mistake was to create an events page on Facebook. His second was to send out invitations to join the BBQ in a Devon field owned by a friend...
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			<title>Judge Dismisses SEC Insider Trading Case Against Mark Cuban</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/hElt2yaU_F4/</link>
			<comments>http://www.techcrunch.com/2009/07/17/judge-dismisses-sec-insider-trading-case-against-mark-cuban/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 15:11:30 +0000</pubDate>
			<dc:creator>Robin Wauters</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84039</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/mark-cuban-sirius-copy-199x200.png" width="199" height="200" />An update to our earlier story about the <a href="http://www.techcrunch.com/2008/11/17/billionaire-mark-cuban-slapped-with-insider-trading-charges-by-sec/">insider trading charges</a> the SEC brought onto dotcom billionaire <a href="http://www.crunchbase.com/person/mark-cuban">Mark Cuban</a>, the notorious entrepreneur famous for <a href="http://www.techcrunch.com/2009/05/28/mark-cuban-finalizes-investment-in-nakedpizza-orders-a-slice-of-expansion/">investing in NAKEDpizza</a> and also for founding a number of Internet startups (e.g. Broadcast.com, bought by Yahoo! for $4.6 billion) and owning the Dallas Mavericks basketball team. 

Apparently, a federal judge has dismissed the case.

According to a <a href="http://www.marketwatch.com/story/judge-dismisses-case-against-mark-cuban-reports">MarketWatch report</a>, the AP says U.S. District Judge Sidney Fitzwater granted Cuban's motion and gave the SEC 30 days to file an amended complaint.]]></description>
					<content:encoded><![CDATA[<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/05/mark-cuban-sirius-copy.png" class="shot2" />An update to our earlier story about the <a href="http://www.techcrunch.com/2008/11/17/billionaire-mark-cuban-slapped-with-insider-trading-charges-by-sec/">insider trading charges</a> the SEC brought onto dotcom billionaire <a href="http://www.crunchbase.com/person/mark-cuban">Mark Cuban</a>, the notorious entrepreneur famous for <a href="http://www.techcrunch.com/2009/05/28/mark-cuban-finalizes-investment-in-nakedpizza-orders-a-slice-of-expansion/">investing in NAKEDpizza</a> and also for founding a number of Internet startups (e.g. Broadcast.com, bought by Yahoo! for $4.6 billion) and owning the Dallas Mavericks basketball team. </p>
<p>Apparently, a federal judge has dismissed the case.</p>
<p>According to a <a href="http://www.marketwatch.com/story/judge-dismisses-case-against-mark-cuban-reports">MarketWatch report</a>, the AP says U.S. District Judge Sidney Fitzwater granted Cuban&#8217;s motion and gave the SEC 30 days to file an amended complaint.</p>
<p>The SEC had filed suit against Cuban in November 2008, alleging he sold shares of Internet company <a href="http://mamma.com/">Mamma.com</a> based on non-public info, sparing himself hundreds of thousands of dollars in losses (an estimated $750,000 to be exact). Cuban <a href="http://www.techcrunch.com/2008/11/18/mark-cuban-cant-help-himself-hes-going-to-fight-the-sec-in-public/">publicly fought the case</a> through blog posts and Twitter messages, and that strategy seems to have paid off. Or maybe his lawyers just did a good job defending him.</p>
<p><a href="http://blogmaverick.com/">We&#8217;ll know soon enough</a>, I reckon.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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			<title>Geek Weekend: Columbus, Ohio</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/MWGKDuU1xsQ/</link>
			<comments>http://www.techcrunch.com/2009/07/17/geek-weekend-columbus-ohio/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 14:26:08 +0000</pubDate>
			<dc:creator>John Biggs</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[geek weekend]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84037</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247840768_columbus-215x83.jpg" width="215" height="83" />
<i><a HREF="http://www.crunchgear.com/tag/geek-weekend/">Geek Weekend</a> is a continuing travel series about geeky things to do in cities around the world. Want your city featured? Write us at <a HREF="mailto:tips@crunchgear.com">tips@crunchgear.com</a>.</i>

It's a common opinion -- even amongst its residents -- that Columbus, Ohio is "Cow Town, USA" with nothing to do. As a life-long resident, I disagree emphatically with that notion. Columbus is the 15th largest city in the United States, and the greater Columbus area has just under two million residents. Columbus is within a half-days drive of over half the U.S. population, making it easy to reach for many people, as well as making it a good layover for a long drive to another destination. Tourism related sales were $7.2 billion USD in 2007, and according to a Longwood's International Study the central Ohio region had 55.6 million trips in 2007: 44.3 million day trips, and 11.3 million overnight trips (so the answer is "Yes, people do visit Ohio!"). <a href="http://www.osu.edu/">The Ohio State University</a>, which has anchored Columbus for more than 130 years with a rich history, has more than 50,000 students, which brings a wide variety of activities to town, including arts and cultural events, and concerts at the <a href="http://www.promowestlive.com/">Newport Music Hall</a> and the Schottenstein Stadium. If you can't find something to do in Columbus, the shortcoming is your own, and not the city's! Be that as it may, I'd like to share a short list of my own favorite features around Columbus.]]></description>
					<content:encoded><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/cp_1247840768_columbus-215x83.jpg" width="215" height="83" />
<i><a HREF="http://www.crunchgear.com/tag/geek-weekend/">Geek Weekend</a> is a continuing travel series about geeky things to do in cities around the world. Want your city featured? Write us at <a HREF="mailto:tips@crunchgear.com">tips@crunchgear.com</a>.</i>

It's a common opinion -- even amongst its residents -- that Columbus, Ohio is "Cow Town, USA" with nothing to do. As a life-long resident, I disagree emphatically with that notion. Columbus is the 15th largest city in the United States, and the greater Columbus area has just under two million residents. Columbus is within a half-days drive of over half the U.S. population, making it easy to reach for many people, as well as making it a good layover for a long drive to another destination. Tourism related sales were $7.2 billion USD in 2007, and according to a Longwood's International Study the central Ohio region had 55.6 million trips in 2007: 44.3 million day trips, and 11.3 million overnight trips (so the answer is "Yes, people do visit Ohio!"). <a href="http://www.osu.edu/">The Ohio State University</a>, which has anchored Columbus for more than 130 years with a rich history, has more than 50,000 students, which brings a wide variety of activities to town, including arts and cultural events, and concerts at the <a href="http://www.promowestlive.com/">Newport Music Hall</a> and the Schottenstein Stadium. If you can't find something to do in Columbus, the shortcoming is your own, and not the city's! Be that as it may, I'd like to share a short list of my own favorite features around Columbus.
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			<title>Top iPhone App Developer Was Losing Out On $2000 A Day Because Of Sloppy Coding</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/sJktCmle-eU/</link>
			<comments>http://www.techcrunch.com/2009/07/17/top-iphone-app-developer-was-losing-out-on-2000-a-day-because-of-sloppy-coding/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 12:41:27 +0000</pubDate>
			<dc:creator>Robin Wauters</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[adwhirl]]></category>

		<category><![CDATA[iPhone]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84001</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/money-drain-176x200.jpg" width="176" height="200" /><a href="http://blog.adwhirl.com/2009/07/17/and-ah-ha-this-is-why-we-disabled-test-modes/">Great story</a> from iPhone ad network provider <a href="http://www.adwhirl.com/">AdWhirl</a>. Apparently the developer of one of the most popular applications for the platform ever wasn't generating any ad revenue from it for several days, missing out on up to $2000 a day according to the company's co-founder <a href="http://www.crunchbase.com/person/sam-yam">Sam Yam</a>.

Here's the gist of what happened: <a href="http://www.innerfour.com/default.aspx">Inner Four</a>, the developer behind the insanely popular (and inane) iPhone / iPod Touch application <a href="http://appshopper.com/entertainment/mirror-free">Mirror Free</a> (<a href="http://appshopper.com/link/mirror-free">iTunes link</a>) - a gratis tool that turns your device's screen into a mirror - was using a sample key instead of the key provided by AdWhirl that was supposed to power real display advertising units in the app interface.]]></description>
					<content:encoded><![CDATA[<p><img class="shot2" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/money-drain.png" alt="" /><a href="http://blog.adwhirl.com/2009/07/17/and-ah-ha-this-is-why-we-disabled-test-modes/">Great story</a> from iPhone ad network provider <a href="http://www.adwhirl.com/">AdWhirl</a>. Apparently the developer of one of the most popular applications for the platform ever wasn&#8217;t generating any ad revenue from it for several days, missing out on up to $2000 a day according to the company&#8217;s co-founder <a href="http://www.crunchbase.com/person/sam-yam">Sam Yam</a>. </p>
<p>Here&#8217;s the gist of what happened: <a href="http://www.innerfour.com/default.aspx">Inner Four</a>, the developer behind the insanely popular (and inane) iPhone / iPod Touch application <a href="http://appshopper.com/entertainment/mirror-free">Mirror Free</a> (<a href="http://appshopper.com/link/mirror-free">iTunes link</a>) - a gratis tool that turns your device&#8217;s screen into a mirror - was using a sample key instead of the key provided by AdWhirl that was supposed to power real display advertising units in the app interface.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/adwhirl.png" alt="" /></p>
<p>The ad network enabler found out that the developer was missing out on revenue from the app, which has consistently been topping the charts across the entire App Store, when someone from the team downloaded it to their iPhone and noticed test ad units were being run that were attached to the sample AdWhirl application key. As the company was still able to see what kind of traffic the application was getting, the developer was losing out on an estimated $2000 a day, although that number is evidently hard to verify.</p>
<p><strong>Update:</strong> here&#8217;s the <a href="http://adwhirl.files.wordpress.com/2009/07/mirror_app.gif">evidence from AdWhirl</a>. Yam explains:</p>
<blockquote><p>AdWhirl allows you to set percentages for the ad networks you run. On our sample app, we had only a quarter of the inventory dedicated to AdMob, with the remaining 3/4 (maybe even more, b/c of our rollover feature, but I won&#8217;t get into all the nitty gritty) of the inventory used to demo how our custom ads work (custom ads don&#8217;t pay the developer any money when run, but allow them to cross-promote their other apps or promote a website, for example). Thus 3/4 of the ads weren&#8217;t generating money, and the quarter of ads that were generating money exceeded $500/day (and growing even more quickly on the most recent day) - doing the 4X multiplier on revenue generated gets to the $2000/day figure (you&#8217;ll notice the early days didn&#8217;t generate any revenue - this app rose to #1 VERY quickly).</p></blockquote>
<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/mirror-app-revenue1.png" /></p>
<p>AdWhirl contacted the unknowing developer and dynamically pushed out new keys on the platform from their side, claiming that otherwise the developer would have been forced to submit an updated application to the App Store that could take days or even weeks to get cleared.</p>
<p>Most iPhone app developers will never see their app(s) top the charts, let alone be able to effectively monetize them. That&#8217;s why it&#8217;s so baffling to see the developer of such a top ranked application - out of <a href="http://www.apple.com/pr/library/2009/07/14apps.html">65,000 free and paid apps in total</a> - stumble over such a minor coding tweak.</p>
<p>In software, it&#8217;s impossible to over-test anything.</p>
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<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/adwhirl">AdWhirl</a></div>
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<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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				<item>
			<title>Socialseek Lets You Track The Social Goodness Of Brands Online</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/sSuYr7BfAvg/</link>
			<comments>http://www.techcrunch.com/2009/07/17/socialseek-lets-you-track-the-social-goodness-of-brands-online/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 12:38:11 +0000</pubDate>
			<dc:creator>Leena Rao</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[socialseek]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=84000</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/socialseek-215x134.jpg" width="215" height="134" />

<a href="http://www.sensidea.com/socialseek/">Socialseek</a> has released a desktop application that lets you search for a topic, item, brand or company across news sites, blogs, Twitter, YouTube, Flickr, and events. You can also track mentions of a particular search query by city and receive charts that show trends on popularity of a topic across websites, or Twitter. 

The ability to crawl social media sites and websites for a brand can be valuable, but what I find useful about Socialseek is the ability to track an item over image sites like Flickr and even event sites. And it's also interesting to be able to limit chatter over the web about a particular topic to a geographical region or city.  ]]></description>
					<content:encoded><![CDATA[<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/socialseek.jpg" class="shot2"/></p>
<p><a href="http://www.sensidea.com/socialseek/">Socialseek</a> has released a desktop application that lets you search for a topic, item, brand or company across news sites, blogs, Twitter, YouTube, Flickr, and events. You can also track mentions of a particular search query by city and receive charts that show trends on popularity of a topic across websites, or Twitter. </p>
<p>The ability to crawl social media sites and websites for a brand can be valuable, but what I find useful about Socialseek is the ability to track an item over image sites like Flickr and even event sites. And it&#8217;s also interesting to be able to limit chatter over the web about a particular topic to a geographical region or city.  </p>
<p>Socialseek could be popular in the enterprise space, especially as Twitter has become an essential marketing tool for brands and companies. The app runs on Adobe Air, which I find to have some strange UI quirks and bugs and ends up using good amount of resources on computers. Competitors to Socialseek include <a href="http://www.techcrunch.com/2009/07/06/viralheat-emerges-from-private-beta-now-analyzes-content-from-websites/">Viralheat</a> and <a href="http://www.techcrunch.com/2009/05/27/peoplebrowsr-tosses-its-hat-in-the-twitterfacebook-desktop-client-ring/">Peoplebrowsr,</a> which both help marketers track the buzz around a certain individual or brand on social media sites and web sites. </p>
<p><center><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/socialseek.jpg"/></center></p>
<p><center><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/socialseek-trends.jpg"/></center></p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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			<title>Microsoft Popfly Gets Squashed</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/dpjSVEi-FwY/</link>
			<comments>http://www.techcrunch.com/2009/07/17/microsoft-popfly-gets-squashed/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 10:07:07 +0000</pubDate>
			<dc:creator>Robin Wauters</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[popfly]]></category>

		<category><![CDATA[Silverlight]]></category>

		<category><![CDATA[Yahoo!-Pipes]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83985</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/popfly-logo-215x121.png" width="215" height="121" /><a href="http://microsoft.com">Microsoft</a> has announced that in late August it will be discontinuing availability and support for its once popular mashup creation application <a href="http://popfly.com">Popfly</a>. In a <a href="http://popflyteam.spaces.live.com/blog/cns!51018025071FD37F!336.entry">blog post</a>, team leader John Montgomery confirms the internal <a href="http://techcrunch.com/tag/deadpool">deadpooling</a>, although he doesn't call it the way we do. He writes that on August 24, 2009 the Popfly service will be discontinued and all sites, references, and resources will be taken down. 

Montgomery points developers to Microsoft's <a href="http://www.microsoft.com/web/">Web Platform</a> and Xbox development program as all projects that were created using Popfly will effectively be discontinued completely.

TechCrunch got an early look at the Silverlight-powered application when it <a href="http://www.techcrunch.com/2007/05/18/microsoft-launches-popfly-mashup-app-creator-built-on-silverlight/">debuted in private beta mode</a> over 2 years ago. At the time, mash-up and widget creation tools <a href="http://www.techcrunch.com/2007/03/02/5-ways-to-mix-rip-and-mash-your-data/">were all the rage</a>, with <a href="http://www.techcrunch.com/2007/02/07/yahoo-launches-pipes/">Yahoo introducing its Pipes web app</a> just a few months prior.]]></description>
					<content:encoded><![CDATA[<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/popfly-logo.png" class="shot2" /><a href="http://microsoft.com">Microsoft</a> has announced that in late August it will be discontinuing availability and support for its once popular mashup creation application <a href="http://popfly.com">Popfly</a>. In a <a href="http://popflyteam.spaces.live.com/blog/cns!51018025071FD37F!336.entry">blog post</a>, team leader John Montgomery confirms the internal <a href="http://techcrunch.com/tag/deadpool">deadpooling</a>, although he doesn&#8217;t call it the way we do. He writes that on August 24, 2009 the Popfly service will be discontinued and all sites, references, and resources will be taken down. </p>
<p>Montgomery points developers to Microsoft&#8217;s <a href="http://www.microsoft.com/web/">Web Platform</a> and Xbox development program as all projects that were created using Popfly will effectively be discontinued completely.</p>
<p>TechCrunch got an early look at the Silverlight-powered application when it <a href="http://www.techcrunch.com/2007/05/18/microsoft-launches-popfly-mashup-app-creator-built-on-silverlight/">debuted in private beta mode</a> over 2 years ago. At the time, mash-up and widget creation tools <a href="http://www.techcrunch.com/2007/03/02/5-ways-to-mix-rip-and-mash-your-data/">were all the rage</a>, with <a href="http://www.techcrunch.com/2007/02/07/yahoo-launches-pipes/">Yahoo introducing its Pipes web app</a> just a few months prior. Google got in the game with its <a href="http://editor.googlemashups.com/">Mashup Editor</a> a bit later, but that service never left private beta and the company ultimately announced it would be <a href="http://www.techcrunch.com/2009/01/14/google-axes-dodgeball-jaiku-video-and-more/">axing the product</a> last January. Two days ago, the team even <a href="http://googlemashupeditor.blogspot.com/2009/07/farewell-to-mashup-editor.html">reminded developers</a> that it would soon be shutting down.</p>
<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/popfly.png" /></p>
<p><a href="http://blog.programmableweb.com/2009/07/16/microsoft-shuts-down-its-popfly-mashup-tool/">ProgrammableWeb</a> in its coverage of the discontinuation of Microsoft Popfly points back to a <a href="http://www.nytimes.com/2008/02/10/business/10slipstream.html?_r=2">February 2008 article in the NY Times</a>, in which the newspaper talks about Montgomery and Popfly in a positive light, with the product manager being lauded as &#8220;an example of how it just might be possible  for someone to teach dinosaurs to dance&#8221;.</p>
<blockquote><p>Last fall, his team <a href="http://www.techcrunch.com/2007/10/18/microsoft-launches-drag-and-drop-app-builder-popfly/">introduced an intriguing software Web service</a> called Popfly that is intended to make it possible for nonprogrammers to plug together Web components and data sources quickly to create useful new Web services. For example, news feeds could be added to digital images, or data lists to maps.</p>
<p>Introduced at the Web 2.0 conference last year by Steven A. Ballmer, Microsoft’s chief executive, Popfly was picked by PC World magazine as one of the most innovative computing and consumer electronics products of 2007. It has garnered more than 100,000 users — the company says the exact number is confidential — and now has a library of more than 50,000 “mashups”: new components or Web pages that have been created in a visual snap-together fashion, like Lego blocks.</p></blockquote>
<p>Web 2.0 Conference organizer <a href="http://www.crunchbase.com/person/tim-oreilly">Tim O&#8217;Reilly</a> also gets quoted in the article, and he apparently expressed skepticism early on:</p>
<blockquote><p>“Popfly shows me that Microsoft still thinks this is all about software, rather than about accumulating data via network effects, which to me is the core of Web 2.0,” said Tim O’Reilly, the founder and chief executive of O’Reilly Media, a print and online publisher. “They are using Popfly to push Silverlight, rather than really trying to get into the mashup game.”</p></blockquote>
<p>Seattle-based tech blog <a href="http://www.techflash.com/microsoft/Microsoft_cuts_Popfly_mashup_tool_citing_economic_refocus_50958577.html">TechFlash</a> got a bit more information out of Microsoft regarding Popfly&#8217;s sudden death. In an e-mail to editor Todd Bishop, Redmond says Popfly was simply no longer part of its refocused strategy, which was outlined in light of the dismal economic situation. </p>
<p>(Thanks to everyone who sent this in as a tip)</p>
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				<item>
			<title>Elance Hit By Security Breach</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/rrpOs7VkJv4/</link>
			<comments>http://www.techcrunch.com/2009/07/16/elance-hit-by-security-breach/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 04:32:51 +0000</pubDate>
			<dc:creator>Jason Kincaid</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[elance]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83967</guid>
				<description><![CDATA[<a href="http://www.elance.com"><img src="http://www.techcrunch.com/wp-content/uploads/2009/07/picture-59.png" width="150" height="58" /></a>We've just gotten word that development-outsourcing site <a href="http://www.elance.com">Elance</a> has suffered a security breach, compromising some user information that included names, addresses, phone numbers, and location (no financial information was taken).

Multiple users have received the following letter:



<blockquote>It has recently come to our attention that certain Elance user information was accessed without authorization, including potentially yours. The data accessed was contact information -- specifically name, email address, telephone number, city location and Elance login information. This incident did not involve any credit card, bank account, social security or tax ID numbers.

We have remedied the cause of the breach, and are working with appropriate authorities. In the meantime, please take extra precautions in protecting your Elance account. For example, do not provide your login information on any site that is not http://www.elance.com, and NEVER give out passwords by email, over the telephone or on websites that are not the Elance site.</blockquote>]]></description>
					<content:encoded><![CDATA[<p><a href="http://www.elance.com"><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-59.png" class="shot2"/></a>We&#8217;ve just gotten word that development-outsourcing site <a href="http://www.elance.com">Elance</a> has suffered a security breach, compromising some user information that included names, addresses, phone numbers, and location (no financial information was taken).</p>
<p>Multiple users have received the following letter:</p>
<blockquote><p>It has recently come to our attention that certain Elance user information was accessed without authorization, including potentially yours. The data accessed was contact information &#8212; specifically name, email address, telephone number, city location and Elance login information. This incident did not involve any credit card, bank account, social security or tax ID numbers.</p>
<p>We have remedied the cause of the breach, and are working with appropriate authorities. In the meantime, please take extra precautions in protecting your Elance account. For example, do not provide your login information on any site that is not http://www.elance.com, and NEVER give out passwords by email, over the telephone or on websites that are not the Elance site.</p>
<p>We sincerely regret any inconvenience or disruption this may cause.</p>
<p>For more details and ongoing information about this, please visit this page in our Trust &#038; Safety center: http://www.elance.com/p/trust/account_security.html</p>
<p>Michael Culver<br />
Vice President<br />
Elance</p></blockquote>
<p>Elance&#8217;s security alert <a href="http://www.elance.com/p/trust/account_security.html">site</a> reveals that the data was taken by hackers who discovered a security hole on the site:</p>
<blockquote><p>The hackers discovered a security hole on an unprotected page that enabled them to access a data table that contained contact information including name, email address, telephone number, city location, and username, and that contained protected versions of user passwords, in an unreadable format called a one-way hash. Their attack did not access personal financial information such as credit card, bank account, social security or tax ID numbers.  </p></blockquote>
<p>In a bizarre twist Elance&#8217;s security site says that some of the stolen user data is now appearing on OutsourcingRoom.com, a competing service.  Elance writes that it is working to have the data removed.</p>
<p>This is only the latest in a recent string of <a href="http://www.techcrunch.com/2009/07/15/another-security-tip-for-twitter-dont-use-password-as-your-password/">security</a> <a href="http://www.techcrunch.com/2009/07/14/twitters-ev-confirms-hacker-targeted-personal-accounts-attack-was-highly-distressing/">breaches</a> on major web services.  It&#8217;s obviously nearly impossible to guard against every kind of online threat, but if we&#8217;re going to become comfortable having our entire computing experience <a href="http://www.techcrunch.com/2009/07/07/google-drops-a-nuclear-bomb-on-microsoft-and-its-made-of-chrome/">in the cloud</a>, things need to change.</p>
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			<title>Yammer Completely Reworks Its Desktop Client. I Can Feel My Productivity Increasing Already.</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/8boGQSwsC0A/</link>
			<comments>http://www.techcrunch.com/2009/07/16/yammer-has-reworked-its-desktop-client-from-the-ground-up-i-can-feel-my-productivity-increasing-already/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 03:47:33 +0000</pubDate>
			<dc:creator>Jason Kincaid</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[Yammer]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83946</guid>
				<description><![CDATA[<a href="https://www.yammer.com/company/desktop"><img src="http://www.techcrunch.com/wp-content/uploads/2009/07/picture-412-145x200.png" width="145" height="200" /></a>It's been less than a year since <a href="http://www.yammer.com">Yammer</a> made its debut at TechCrunch50 (and took the top prize), but the Twitter-for-businesses has already become absolutely essential to keeping TechCrunch going on all cylinders.  And we're not the only ones — Yammer is used by over 40,000 companies, and given the uproar caused when the service went down <a href="http://www.techcrunch.com/2009/07/09/while-sacks-plays-poker-yammer-burns/">briefly</a> last week, it's clear that we're not the only ones who rely on it heavily.  

But while Yammer as a service is great, its popular desktop client (from which most messages are sent) has left something to be desired:  It's been a fairly basic AIR app that lacks some of Yammer's core functionality, like search and filtering through replies, and also looked a little clunky.  But tonight, that changes. Yammer is releasing a <a href="https://www.yammer.com/company/desktop">new client</a> that offers a slew of much-needed improvements, and looks much nicer to boot.]]></description>
					<content:encoded><![CDATA[<p><a href="https://www.yammer.com/company/desktop"><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-412.png" class="shot2"/></a>It&#8217;s been less than a year since <a href="http://www.yammer.com">Yammer</a> made its debut at TechCrunch50 (and took the top prize), but the Twitter-for-businesses has already become absolutely essential to keeping TechCrunch going on all cylinders.  And we&#8217;re not the only ones — Yammer is used by over 40,000 companies, and given the uproar caused when the service went down <a href="http://www.techcrunch.com/2009/07/09/while-sacks-plays-poker-yammer-burns/">briefly</a> last week, it&#8217;s clear that we&#8217;re not the only ones who rely on it heavily.  </p>
<p>But while Yammer as a service is great, its popular desktop client (from which most messages are sent) has left something to be desired:  It&#8217;s been a fairly basic AIR app that lacks some of Yammer&#8217;s core functionality, like search and filtering through replies, and also looked a little clunky.  But tonight, that changes. Yammer is releasing a <a href="https://www.yammer.com/company/desktop">new client</a> that offers a slew of much-needed improvements, and looks much nicer to boot.</p>
<p>The new client retain&#8217;s Yammer&#8217;s key features, updating with new posts from your colleagues as they come in.  But it&#8217;s much sleeker, sporting an interface that reminds me of <a href="http://www.techcrunch.com/2009/04/20/tweetie-for-mac-a-powerful-native-twitter-client-for-the-masses/">Tweetie</a>, the slick Twitter client for Mac.  The app now features integrated search, the ability to jump between Yammer accounts on the fly, improved notifications, spell-check, and support for viewing different threads in multiple windows.  In short, if you use Yammer, you&#8217;re going to want to grab this ASAP.</p>
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				<item>
			<title>Awesome: The Game Crafter Lets You Build And Sell Your Own Custom Board Games</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/P3ubXDlKruM/</link>
			<comments>http://www.techcrunch.com/2009/07/16/awesome-the-game-crafter-lets-you-build-and-sell-your-own-custom-board-games/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 02:48:18 +0000</pubDate>
			<dc:creator>Jason Kincaid</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[the-game-crafter]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83907</guid>
				<description><![CDATA[<a href="http://www.thegamecrafter.com"><img src="http://www.techcrunch.com/wp-content/uploads/2009/07/picture-215-215x147.png" width="215" height="147" /></a>Now this is a great idea.  <a href="http://www.thegamecrafter.com/home">The Game Crafter</a> is a new company that lets you build your own, fully customized, table-top games.  Board games, card games — you name it, there's a good chance these guys can put it together for you, with fully customized art assets and text.  


Building a game is fairly straightforward — you upload the art assets you'd like to have printed on your game board and cards, pick out which accessories should be included in the box (dice, pawns, etc.) and write out the game's documentation laying down the rules.  Of course, that's all a bit easier said than done if you don't have a bunch of art assets sitting around.  Still, once you have your images and text in hand, actually putting the game together is painless.  Unsurprisingly there are still some limitations (you can't currently design custom pawns), but the company is planning to add more customization options shortly.
]]></description>
					<content:encoded><![CDATA[<p><a href="http://www.thegamecrafter.com"><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-215.png" class="shot2"/></a>Now this is a great idea.  <a href="http://www.thegamecrafter.com/home">The Game Crafter</a> is a new company that lets you build your own, fully customized, table-top games.  Board games, card games — you name it, there&#8217;s a good chance these guys can put it together for you, with fully customized art assets and text.  </p>
<p>Building a game is fairly straightforward — you upload the art assets you&#8217;d like to have printed on your game board and cards, pick out which accessories should be included in the box (dice, pawns, etc.) and write out the game&#8217;s documentation laying down the rules.  Of course, that&#8217;s all a bit easier said than done if you don&#8217;t have a bunch of art assets sitting around.  Still, once you have your images and text in hand, actually putting the game together is painless.  Unsurprisingly there are still some limitations (you can&#8217;t currently design custom pawns), but the company is planning to add more customization options shortly.</p>
<p>As you put your game together, the site will give you an idea of how much it will cost to build based on how many cards, pieces, and boards it requires.  From there, you can either order it at cost for yourself or set a sale price and sell it on the site&#8217;s integrated <a href="http://www.thegamecrafter.com/shop">store</a>.  The store is pretty empty at this point with only a handful of games available, but it&#8217;s a start.</p>
<p>The best part of this for novice game builders is that there&#8217;s no up-front cost to get started —  the site handles all distribution and printing costs, taking a 50% cut of the profits from each sale.  A 50% cut sounds like a lot, but the company defends the price-point by explaining out how much you&#8217;d get if you managed to get your game in stores — according to the site, you&#8217;d typically have to give the game&#8217;s distributor 30% of the the proceeds, with the retailer taking another 40%, leaving you with only 30% of the sale price.  You also retain all rights to the game, so you&#8217;re free to take it off and sell it elsewhere should a better opportunity come along.</p>
<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/cardsjpg.png"/></p>
<p>It sounds great, but there are still a few caveats.  The site&#8217;s production page <a href="http://www.thegamecrafter.com/publish/production">notes</a> that while cards are full color and printed on hefty card stock, they&#8217;re printed with wax instead of ink, which is less exact.  Likewise, card printing isn&#8217;t exactly perfect, and there&#8217;s a chance some parts of the card&#8217;s far edges will be cut off.  Still, it sounds easy to compensate for these issues, and the technology is only going to get better.</p>
<p>We think this is such a cool idea that we&#8217;ve currently got an intern hard at work at creating a TechCrunch board game.  It&#8217;s still early in the planning stages (feel free to leave ideas in the comments), and we&#8217;ll let you know once it&#8217;s ready.</p>
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				<item>
			<title>The Creepy 23andMe Zeppelin Is Still Circling My House. Go Away, Zeppelin.</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/Vj0z4eaY6z8/</link>
			<comments>http://www.techcrunch.com/2009/07/16/the-creepy-23andme-zeppelin-is-still-circling-my-house-go-away/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 02:34:18 +0000</pubDate>
			<dc:creator>Michael Arrington</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[23andMe]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83930</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/23meblimp-215x175.jpg" width="215" height="175" />Update to last weekend's breaking news about the creepy <a href="http://www.techcrunch.com/2009/07/11/23andme-zeppelin-hanging-out-above-my-house-creeping-me-out/">23andMe zeppelin that's been floating around my house</a>. It was back again today. For all I know it's been circling my house all week. What do you want, 23andMe zeppelin? I <a href="http://www.techcrunch.com/2008/03/02/my-23andme-dna-results/">already bought a DNA kit</a>. Go away.

Video is below.]]></description>
					<content:encoded><![CDATA[<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/NtAV0IGYAuo&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/NtAV0IGYAuo&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p>Update to last weekend&#8217;s breaking news about the creepy <a href="http://www.techcrunch.com/2009/07/11/23andme-zeppelin-hanging-out-above-my-house-creeping-me-out/">23andMe zeppelin that&#8217;s been floating around my house</a>. It was back again today. For all I know it&#8217;s been circling my house all week. What do you want, 23andMe zeppelin? I <a href="http://www.techcrunch.com/2008/03/02/my-23andme-dna-results/">already bought a DNA kit</a>. Go away.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchbase.com">CrunchBase</a><em> </em>the free database of technology companies, people, and investors</p>
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				<item>
			<title>Google Wants You To Know A Google Docs Redesign Is Coming (I Wonder Why)</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/X8uyn30Ppa0/</link>
			<comments>http://www.techcrunch.com/2009/07/16/google-wants-you-to-know-a-google-docs-redesign-is-coming-i-wonder-why/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 01:11:09 +0000</pubDate>
			<dc:creator>MG Siegler</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[google-docs]]></category>

		<category><![CDATA[Microsoft]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83901</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/picture-65-215x119.png" width="215" height="119" />On the <a href="http://googledocs.blogspot.com/2009/07/pardon-our-dust.html">Google Docs blog today</a>, the company took the time to make a non-announcement. Basically, there's a bunch of words that bury the real story: That Google Docs will soon be launching a "brand new shiny interface."

Hmmm. I wonder why. Obviously, earlier this week Microsoft <a href="http://www.techcrunch.com/2009/07/13/the-complete-guide-to-microsofts-office-2010/">laid out its plans for Office 2010</a>, which <a href="http://www.techcrunch.com/2009/07/09/why-chrome-os-now-because-microsoft-office-in-the-cloud-comes-monday/">includes a web-based component</a> meant to take on Google Docs. But once again, there is nothing to actually see right now from Google, instead this is a pre-announcement to let users know that they may be seeing wonky elements over the next few weeks as they tweak things on the fly.]]></description>
					<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-83902" title="picture-65" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-65.png" alt="picture-65" width="372" height="207" />On the <a href="http://googledocs.blogspot.com/2009/07/pardon-our-dust.html">Google Docs blog today</a>, the company took the time to make a non-announcement. Basically, there&#8217;s a bunch of words that bury the real story: That Google Docs will soon be launching a &#8220;brand new shiny interface.&#8221;</p>
<p>Hmmm. I wonder why. Obviously, earlier this week Microsoft <a href="http://www.techcrunch.com/2009/07/13/the-complete-guide-to-microsofts-office-2010/">laid out its plans for Office 2010</a>, which <a href="http://www.techcrunch.com/2009/07/09/why-chrome-os-now-because-microsoft-office-in-the-cloud-comes-monday/">includes a web-based component</a> meant to take on Google Docs. But once again, there is nothing to actually see right now from Google, instead this is a pre-announcement to let users know that they may be seeing wonky elements over the next few weeks as they tweak things on the fly.</p>
<p>Not surprisingly, the sharing of documents will be a key element to this redesign. Despite it being perhaps the key element of Google Docs, sharing items with others is simply not that intuitive right now. Here&#8217;s what Google has in mind for the future:</p>
<blockquote><p>One thing you&#8217;ll probably notice in the next few days is that the &#8220;Shared with&#8230;&#8221; list in the left hand pane will go away. But don&#8217;t worry, you can still use Search to do the same thing. Just click on &#8220;Search Options&#8221; and type the user&#8217;s name into the &#8220;Shared with:&#8221; box. If this is a search you&#8217;ll do over and over again, you can click &#8220;Save this search&#8221; so it will be easily accessible in &#8220;Saved Searches&#8221;.</p>
<p>Another thing you&#8217;ll see is the new Sharing Menu. We feel this is a big improvement over the old one; we&#8217;ve moved all the sharing functionality into this one dialog, so now you can completely manage sharing without having to leave the Docs list.</p></blockquote>
<p>Other than that, Google is adding a bunch of new search operators (which only the hardcore users will care about). And it concludes the post with &#8220;They [the new features] will be followed shortly by the new interface and a number of pretty exciting features we have in the pipe.&#8221;</p>
<p>Google. Such a tease.</p>
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				<item>
			<title>You Only Live Twice: Spymaster Coming To Facebook Too</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/pCXO2anopuM/</link>
			<comments>http://www.techcrunch.com/2009/07/16/you-only-live-twice-spymaster-coming-to-facebook-too/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 00:37:08 +0000</pubDate>
			<dc:creator>MG Siegler</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[spymaster]]></category>

		<category><![CDATA[Twitter]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83891</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/you_only_live_twice-131x200.jpg" width="131" height="200" />By now, many of you have heard about <a href="http://playspymaster.com">Spymaster</a>, the viral game that <a href="http://www.techcrunch.com/2009/05/28/spymaster-the-twitter-game-that-will-assassinate-your-time/">uses your Twitter social graph</a> to play and get more users into the game. Well guess what? It's coming to that network with even more users, Facebook.

The integration should be launched at some point today, co-founder <a href="http://www.crunchbase.com/person/chris-abad">Chris Abad</a> tells us. But the key is that this will not be playable on Facebook's site like many of the gaming apps built for that platform are, instead this will use Facebook Connect to pipe updates into the social network, just as it works with sending updates to Twitter.

And users on Twitter and Facebook will be able to play at the same time against one another. Players on the different networks will be distinguished by the different icons. And you can link up accounts on both Twitter and Facebook at the same time.]]></description>
					<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-83894" title="you_only_live_twice" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/you_only_live_twice.jpg" alt="you_only_live_twice" width="278" height="423" />By now, many of you have heard about <a href="http://playspymaster.com">Spymaster</a>, the viral game that <a href="http://www.techcrunch.com/2009/05/28/spymaster-the-twitter-game-that-will-assassinate-your-time/">uses your Twitter social graph</a> to play and get more users into the game. Well guess what? It&#8217;s coming to that network with even more users, Facebook.</p>
<p>The integration should be launched at some point today, co-founder <a href="http://www.crunchbase.com/person/chris-abad">Chris Abad</a> tells us. But the key is that this will not be playable on Facebook&#8217;s site like many of the gaming apps built for that platform are, instead this will use Facebook Connect to pipe updates into the social network, just as it works with sending updates to Twitter.</p>
<p>And users on Twitter and Facebook will be able to play at the same time against one another. Players on the different networks will be distinguished by the different icons. And you can link up accounts on both Twitter and Facebook at the same time.</p>
<p><a href="http://www.techcrunch.com/2009/05/29/spy-vs-spy-the-spymaster-backlash-begins-and-twitter-needs-to-fix-it/">Spymaster caused quite a bit of controversy</a> shortly after its launch as some followers of players on Twitter felt they were being spammed by the game. Since then, Spymaster and others have taken <a href="http://www.techcrunch.com/2009/06/01/blown-cover-a-couple-ways-to-stop-those-spymaster-invite-dms/">a few steps</a> to make it easier to blunt some of the more viral-like elements of the game. But really, we felt the game just showed the need for Twitter to add at least some basic forms of filters on its core offering.</p>
<p>A<a href="http://www.techcrunch.com/2009/05/29/spy-vs-spy-the-spymaster-backlash-begins-and-twitter-needs-to-fix-it/"><img class="alignright size-full wp-image-83892" title="picture-411" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-411.png" alt="picture-411" width="346" height="229" /></a>nd despite this blunting, Spymaster says it is already monetizing its product. &#8220;We started monetizing about a week ago. So far we&#8217;re seeing very high numbers in terms of revenue per user, as well as conversion rates. I can&#8217;t share specific numbers with you just yet, but Super Rewards (our partner for our virtual goods store) says we&#8217;re knocking it out of the park against comparables,&#8221; Abad tells us.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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			<title>Hulu’s Alien Plot Is Now Up For An… Emmy Award?</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/nIuD-roz-U8/</link>
			<comments>http://www.techcrunch.com/2009/07/16/hulus-alien-plot-is-now-up-for-an-emmy-award/#comments</comments>
			<pubDate>Fri, 17 Jul 2009 00:10:41 +0000</pubDate>
			<dc:creator>Jason Kincaid</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[hulu]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83868</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/emmy-161x200.png" width="161" height="200" />It's not often that we hear about consumer web startups getting their own TV spots, much less during the Super Bowl — that's the sort of craziness that was reserved for the heady 90's, back before the (first) bubble burst.  But that's exactly what <a href="http://www.hulu.com">Hulu</a> did this year when it ran a <a href="http://www.techcrunch.com/2009/02/01/hulus-super-bowl-ad-comes-with-an-ad/">spot</a> during Super Bowl XLIII, introducing the masses to the online video site's plot for world domination (headed by Alec Baldwin, of course).  The ad was certainly effective — Hulu saw a <a href="http://www.techcrunch.com/2009/03/23/hulu-gains-10-million-viewers-in-february-now-no-4-video-site-in-us/">massive</a> traffic jump and released a series of followup ads featuring celebrities including <a href="http://www.techcrunch.com/2009/03/17/giggidy-seth-macfarlane-joins-hulus-alien-plot/">Seth MacFarlane</a> and <a href="http://www.techcrunch.com/2009/05/01/new-hulu-spot-the-leary-mission/">Dennis Leary</a>.

Apparently the general public wasn't alone in liking the ad.  Hulu has just been nominated for an Emmy Award in the category "Outstanding Commercial" — a feat that few other consumer websites have ever accomplished (I believe the only other startup to get a nod was Snap.com in 1999, when that site was home to a search engine).]]></description>
					<content:encoded><![CDATA[<p><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/emmy.png" class="shot2"/>It&#8217;s not often that we hear about consumer web startups getting their own TV spots, much less during the Super Bowl — that&#8217;s the sort of craziness that was reserved for the heady 90&#8217;s, back before the (first) bubble burst.  But that&#8217;s exactly what <a href="http://www.hulu.com">Hulu</a> did this year when it ran a <a href="http://www.techcrunch.com/2009/02/01/hulus-super-bowl-ad-comes-with-an-ad/">spot</a> during Super Bowl XLIII, introducing the masses to the online video site&#8217;s plot for world domination (headed by Alec Baldwin, of course).  The ad was certainly effective — Hulu saw a <a href="http://www.techcrunch.com/2009/03/23/hulu-gains-10-million-viewers-in-february-now-no-4-video-site-in-us/">massive</a> traffic jump and released a series of followup ads featuring celebrities including <a href="http://www.techcrunch.com/2009/03/17/giggidy-seth-macfarlane-joins-hulus-alien-plot/">Seth MacFarlane</a> and <a href="http://www.techcrunch.com/2009/05/01/new-hulu-spot-the-leary-mission/">Dennis Leary</a>.</p>
<p>Apparently the general public wasn&#8217;t alone in liking the ad.  Hulu has just been nominated for an Emmy Award in the category &#8220;Outstanding Commercial&#8221; — a feat that few other consumer websites have ever accomplished (I believe the only other startup to get a nod was Snap.com in 1999, when that site was home to a search engine).</p>
<p><center><br />
<object width="512" height="296"/><param name="movie" value="http://www.hulu.com/embed/4c-DFkJtSYoldNENyrkDFw"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.hulu.com/embed/4c-DFkJtSYoldNENyrkDFw" type="application/x-shockwave-flash" allowFullScreen="true"  width="512" height="296"></embed></center></p>
<p>Of course, Hulu isn&#8217;t exactly your typical startup — it was created by News Corp and NBC, and recently <a href="http://www.techcrunch.com/2009/04/30/disney-buys-into-hulu-youtube-should-be-worried/">added</a> Disney to the team.  Still, it&#8217;s hard to look at a company that <a href="http://www.techcrunch.com/2007/10/28/hulu-launches-private-beta-first-impressions-very-good/">launched</a> its private beta less than two years ago and <i>not</i> call it a startup.  </p>
<p>My favorite part about the news is that The Emmys — an organization steeped in the traditions of old Hollywood — is honoring a company whose on-demand model may eventually change television as we know it.  In any case, good job guys.  Now you&#8217;ve just got to beat out the likes of Nike, Budweiser, and Coca-Cola to get your prize.  Here are the rest of the nominees:</p>
<blockquote><p>
Airport Lounge • Amex / Platinum Card<br />
Alec In Huluwood • Hulu<br />
Bottled Courage • Nike<br />
Circus • Anheuser-Busch Budweiser<br />
Heist • Coca-Cola<br />
Magazine Buyer • Anheuser-Busch Bud Light<br />
Tips • Career Builder<br />
Wedding • Sprint Nextel</p></blockquote>
<p><center><br />
<img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-117.png"/><br />
</center></p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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			<title>Bit.ly Starts Warning About Malicious Links</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/fh20NWmeB_I/</link>
			<comments>http://www.techcrunch.com/2009/07/16/bitly-starts-starts-warning-of-malicious-sites/#comments</comments>
			<pubDate>Thu, 16 Jul 2009 22:55:34 +0000</pubDate>
			<dc:creator>MG Siegler</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[bit.ly]]></category>

		<category><![CDATA[Twitter]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83855</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/picture-214.png" width="95" height="115" />Since it became the <a href="http://www.techcrunch.com/2009/05/06/url-shortening-wars-twitter-ditches-tinyurl-for-bitly/">default</a> URL shortener for Twitter, <a href="http://bit.ly">Bit.ly</a> has been <a href="http://www.techcrunch.com/2009/05/07/when-it-comes-to-url-shorteners-bitly-is-now-the-biggest/">growing like crazy</a>. And as we learned from <em>Spider-Man</em>, with great power, comes great responsibility.

Bit.ly has started warning users of potentially malicious sites, based on information it has about URLs being shortened. For example, if you click on <a href="http://bit.ly/11Jo1Z">this link</a>, you'll see the message that reads, "<em>Warning - this site has been flagged and may contain unsolicited content. The content of this web page appears to contain spam, or links to unsolicited or undesired sites."</em> It then gives the following suggestions:]]></description>
					<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-83858" title="picture-214" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-214.png" alt="picture-214" width="95" height="115" />Since it became the <a href="http://www.techcrunch.com/2009/05/06/url-shortening-wars-twitter-ditches-tinyurl-for-bitly/">default</a> URL shortener for Twitter, <a href="http://bit.ly">Bit.ly</a> has been <a href="http://www.techcrunch.com/2009/05/07/when-it-comes-to-url-shorteners-bitly-is-now-the-biggest/">growing like crazy</a>. And as we learned from <em>Spider-Man</em>, with great power, comes great responsibility.</p>
<p>Bit.ly has started warning users of potentially malicious sites, based on information it has about URLs being shortened. For example, if you click on <a href="http://bit.ly/11Jo1Z">this link</a>, you&#8217;ll see the message that reads, &#8220;<em>Warning - this site has been flagged and may contain unsolicited content. The content of this web page appears to contain spam, or links to unsolicited or undesired sites.&#8221;</em> It then gives the following suggestions:</p>
<blockquote><p>Close your browser window</p>
<p>Notify the sender of the URL</p></blockquote>
<p>Or you can also continue on to the link, at your own risk, if you click another URL on the page.</p>
<p>And this do-gooding likely plays into Bit.ly&#8217;s greater plans to become <a href="http://www.techcrunch.com/2009/06/29/bitlys-grand-plans-and-their-inevitable-clash-with-digg-bitly-now/">a more Digg-like destination</a> for content.</p>
<p>Bit.ly is apparently pulling this malicious site info from <a href="http://www.StopBadware.org/">StopBadware.org</a> and <a href="http://www.antiphishing.org/">antiphishing.org</a>, just as many other services do.</p>
<p><img style='border: 1px solid gray' class="alignnone size-medium wp-image-83857" title="picture-116" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/picture-116-630x327.png" alt="picture-116" width="630" height="327" /></p>
<p><em>[thanks <a href="http://twitter.com/adamjackson">Adam</a> via <a href="http://twitter.com/tunese/status/2677286106">tunese</a>]</em></p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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			<title>Twitter’s Internal Strategy Laid Bare: To Be “The Pulse Of The Planet”</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/eKL3CrX0ALo/</link>
			<comments>http://www.techcrunch.com/2009/07/16/twitters-internal-strategy-laid-bare-to-be-the-pulse-of-the-planet/#comments</comments>
			<pubDate>Thu, 16 Jul 2009 19:50:22 +0000</pubDate>
			<dc:creator>Erick Schonfeld</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[Twitter]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83334</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/twitter-confidential-215x79.jpg" width="215" height="79" />

On Tuesday evening more than 300 confidential Twitter documents and screenshots <a href="http://www.techcrunch.com/2009/07/14/in-our-inbox-hundreds-of-confidential-twitter-documents/">landed in our inbox</a>. We said we were going to post a <a href="http://www.techcrunch.com/2009/07/15/our-reaction-to-your-reactions-on-the-twitter-confidential-documents-post/">handful of them only</a>, and we've spent much of the last 36 hours talking directly to Twitter about the right way to go about doing that. We'll have more to say on that process in a couple of days.

The documents include employment agreements, calendars of the founders, new employee interview schedules, phone logs and bills, alarm settings, a <a href="http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/">financial forecast</a>, a pitch for a <a href="http://www.techcrunch.com/2009/07/15/final-tweet-the-twitter-reality-tv-show-pitch/">Twitter TV show</a>, confidentiality agreements with companies such as AOL, Dell, Ericsson, and Nokia, a list of employee dietary restrictions, credit card numbers, Paypal and Gmail screen shots, and much more.

These are the last two documents we are going to share: a subset of the detailed notes from a set of executive meetings that took place between February 12 and June 9, 2009. Much of the information in these notes is either personal in nature (new hires, etc.) or too sensitive to share. What's interesting of the rest we are posting here with our commentary. These notes include never-before revealed discussions between Twitter and Google, Microsoft, and others, as well as details of product planning, company goals, employee retention, and new proposed terms of service and APIs.  Even acquisition targets such as CoTweet and Twitpic are discussed (and sometimes dismissed).  It's important to note that we have been given the green light by Twitter to post this information - They aren't happy about it, but they are able to live with it, they say (more on why they did that in our later post).

One other caveat - as we've said before, these documents are rough meeting notes, not polished documents meant for broad consumption. There are lots of typos and outdated information. But on the plus side, the rawness of it shows the dedication and deep commitment of this team to making Twitter into a world-class company.

Finally, there are some details about partner discussions, particularly around Google and Microsoft, that we are just not going to publish. Twitter has been in negotiations with both companies around a broad set of transactions for months. But we aren't going to go into great detail about exactly what has been discussed, or Twitter's strategies toward those negotiations. So while it looks like there is a lot of detail around those discussions below, the most sensitive stuff has been removed.
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<p>On Tuesday evening more than 300 confidential Twitter documents and screenshots <a href="http://www.techcrunch.com/2009/07/14/in-our-inbox-hundreds-of-confidential-twitter-documents/">landed in our inbox</a>. We said we were going to post a <a href="http://www.techcrunch.com/2009/07/15/our-reaction-to-your-reactions-on-the-twitter-confidential-documents-post/">handful of them only</a>, and we&#8217;ve spent much of the last 36 hours talking directly to Twitter about the right way to go about doing that. We&#8217;ll have more to say on that process in a couple of days.</p>
<p>The documents include employment agreements, calendars of the founders, new employee interview schedules, phone logs and bills, alarm settings, a <a href="http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/">financial forecast</a>, a pitch for a <a href="http://www.techcrunch.com/2009/07/15/final-tweet-the-twitter-reality-tv-show-pitch/">Twitter TV show</a>, confidentiality agreements with companies such as AOL, Dell, Ericsson, and Nokia, a list of employee dietary restrictions, credit card numbers, Paypal and Gmail screen shots, and much more.</p>
<p>These are the last two documents we are going to share: a subset of the detailed notes from a set of executive meetings that took place between February 12 and June 9, 2009. Much of the information in these notes is either personal in nature (new hires, etc.) or too sensitive to share. What&#8217;s interesting of the rest we are posting here with our commentary. These notes include never-before revealed discussions between Twitter and Google, Microsoft, and others, as well as details of product planning, company goals, employee retention, and new proposed terms of service and APIs.  Even acquisition targets such as CoTweet and Twitpic are discussed (and sometimes dismissed).  It&#8217;s important to note that we have been given the green light by Twitter to post this information - They aren&#8217;t happy about it, but they are able to live with it, they say (more on why they did that in our later post).</p>
<p>One other caveat - as we&#8217;ve said before, these documents are rough meeting notes, not polished documents meant for broad consumption. There are lots of typos and outdated information. But on the plus side, the rawness of it shows the dedication and deep commitment of this team to making Twitter into a world-class company.</p>
<p>Finally, there are some details about partner discussions, particularly around Google and Microsoft, that we are just not going to publish. Twitter has been in negotiations with both companies around a broad set of transactions for months. But we aren&#8217;t going to go into great detail about exactly what has been discussed, or Twitter&#8217;s strategies toward those negotiations. So while it looks like there is a lot of detail around those discussions below, the most sensitive stuff has been removed.</p>
<p><img class="shot2" style="border: 5px solid #ccc; margin-top: 5px;" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-1b-users.png" alt="" /></p>
<p>Let&#8217;s start with a key strategy meeting which took place on February 25, 2009.  One of the audacious goals laid out in the notes of the strategy meeting is for Twitter to become the first Web service to reach one billion users.  The notes are laid out in bullet points with each one reading like a Tweet: &#8220;If we had a billion users, that will be the pulse of the planet.&#8221;  In the meeting itself, Stone tries to put his finger on what Twitter is by calling it more of a &#8220;nervous system&#8221; than an alert system.</p>
<p>A lot has happened since February.  Twitter&#8217;s site has gone from an estimated <a href="http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/">4 million visitors</a> in the U.S to <a href="http://www.techcrunch.com/2009/07/13/twitter-back-on-track-in-june-with-20-million-us-visitors/">20 million</a>, and nearly <a href="http://www.techcrunch.com/2009/06/25/the-twitter-cycle-curiosity-abandonment-addiction-global-visitors-hit-37-million/">double that worldwide</a>.  However, the notes provide a rare view into the strategic thinking of the company just before it entered its current phase of hypergrowth.</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/13.png"><img class="alignright size-full wp-image-83762" style="border: 5px solid #ccc; margin-top: 5px;" title="13" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/13.png" alt="13" width="309" height="182" /></a><strong>Dealing With Google</strong>: Much of the discussion at Twitter meetings  throughout the past six months revolved around dealing with Google and Facebook.  In a March 13, 2009 management meeting, for example, during a discussion of a search deal with Google, the fear is expressed that &#8220;Google would kick our ass at finding the good tweet.&#8221;  But almost immediately afterwards, someone asks, &#8220;Can we do to google what google has done to others?&#8221;</p>
<p>In a May 7 management meeting, Twitter&#8217;s search syndication strategy with Google is discussed, as is the desire of &#8220;every tech company&#8221; to gain access to &#8220;Hosebird,&#8221; an API Twitter is working on to deliver its full stream of Tweets to search partners and others.  The attitude towards Google is cautious: &#8220;Playing with fire here where we know that Google is building the competitive product.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/7.png"><img class="aligncenter size-full wp-image-83764" style="border: 5px solid #ccc; margin-top: 5px;" title="7" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/7.png" alt="7" width="631" height="206" /></a>But by June 9, things seem to have progressed with Google. After an earlier two hour meeting with Google executives, the Twitter leadership had decided that an &#8220;agreement for some period of time makes sense - with our parameters.&#8221;  But at the same time, they resolved to that Twitter&#8217;s own &#8220;search results page needs to be great - better than the landing pages on Google.&#8221;<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/9.png"><img class="aligncenter size-full wp-image-83765" style="border: 5px solid #ccc; margin-top: 5px;" title="9" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/9.png" alt="9" width="605" height="409" /></a><strong>Company Goals and New TOS/APIs</strong>: In that same June 9 meeting, Twitter execs talked about their end of year goals, including a &#8220;next gen search results page&#8221; and a (much-needed) reputation system which internally is being called &#8220;Tweet rank.&#8221;  The company is also hard at work defining a new Terms of Service agreement which will launch in conjunction with new APIs.  These will determine what kind of commercial messages Twitter will have rights to monetize via ads.  Twitter wants to &#8220;take a far reaching license to the content, with two exceptions (endorsement, content profit), and no opt-out.&#8221;  Twitter also talked about making its API license &#8220;more throttled than ToS.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/91.png"><img class="aligncenter size-full wp-image-83768" style="border: 5px solid #ccc; margin-top: 5px;" title="91" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/91.png" alt="91" width="554" height="590" /></a><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/92.png"><img class="aligncenter size-full wp-image-83769" style="border: 5px solid #ccc; margin-top: 5px;" title="92" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/92.png" alt="92" width="546" height="648" /></a></p>
<p><strong>Diddy, Marissa, and Microsoft</strong>:  Another thing that comes through from the notes is just how much everyone has been courting Twitter. The agenda topics for a Twitter management meeting on April 16, 2009 reads like a who&#8217;s who of Hollywood and Silicon Valley: Diddy, Oprah, Marissa Mayer, Microsoft, 4Chan.   They discuss giving &#8220;advisor shares&#8221; to entertainer Diddy, a <a href="http://twitter.com/IAmdiddy">big Tweeter</a>, but also see him as a distraction.  &#8220;Diddy values his contribution higher than we do,&#8221; read the meeting minutes.  In an earlier meeting on April 2, other potential advisors discussed included Shaq and Al Gore (presumably both would receive advisor shares as well).</p>
<p>If Diddy was a distraction, Google product chief Marissa Mayer was a &#8220;huge distraction&#8221; who kept asking for stats on Twitter&#8217;s growth.  Twitter management decided to give her &#8220;a constrained version of growth.&#8221;  Finally, Microsoft wanted to talk about a deep infrastructure deal (&#8221;we don&#8217;t want to talk about this right now&#8221;) and a &#8220;secret project with the x-box.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/16-diddy-oprah.png"><img class="aligncenter size-full wp-image-83772" style="border: 5px solid #ccc; margin-top: 5px;" title="16-diddy-oprah" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/16-diddy-oprah.png" alt="16-diddy-oprah" width="479" height="213" /></a><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/16.png"><img class="aligncenter size-full wp-image-83774" style="border: 5px solid #ccc; margin-top: 5px;" title="16" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/16.png" alt="16" width="631" height="696" /></a></p>
<p>Despite the interest and attention, all the Twitter management really seemed to want was to be left alone, even by its own board members.  In a May 7 meeting, they talk about how to put off informational meetings in a nice way: &#8220;How do we communicate to the Board (and investors) to back off.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/71.png"><img class="aligncenter size-full wp-image-83778" style="border: 5px solid #ccc; margin-top: 5px;" title="71" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/71.png" alt="71" width="481" height="108" /></a></p>
<p><strong>Exchanging Favors With Investment Bankers: </strong>On May 26, the Twitter management team discussed choosing investment bankers with the idea that they would engage them &#8220;for a year and a half - exchange favors, then use them for the transaction.&#8221;  It is not clear what &#8220;the transaction&#8221; is, but it can only be an IPO or an acquisition.<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/26.png"><img class="aligncenter size-full wp-image-83803" style="border: 5px solid #ccc; margin-top: 5px;" title="26" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/26.png" alt="26" width="635" height="233" /></a></p>
<p><strong>Managing the Message</strong>:  The minutes of that May 26th meeting also shed some light on how Twitter manages the media.  Word had gotten out that a <a href="http://www.techcrunch.com/2009/05/25/twitter-heads-to-hollywood-plans-to-develop-tv-show">Twitter TV show</a> was in the works, and Twitter decided it needed to &#8220;kill the story that &#8220;twitter is coming out with a TV show.&#8221;  The message: there are &#8220;many users of Twitter - none are officially blessed.&#8221;<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/261.png"><img class="aligncenter size-full wp-image-83804" style="border: 5px solid #ccc; margin-top: 5px;" title="261" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/261.png" alt="261" width="632" height="253" /></a></p>
<p><strong>Identity Crisis</strong>: Let&#8217;s return to that key strategy meeting on February 25 (from here on out I&#8217;ll try to go chronologically).  It is clear from the notes that the company was still struggling to define itself: Some stabs at defining the company&#8217;s mission included &#8220;Twitter is for discovering and sharing what is happening right now,&#8221; and &#8220;Twitter makes you smarter, faster, more efficient and more powerful.&#8221;  Below are excerpts taken from throughout the document.</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-intro.png"><img class="aligncenter size-full wp-image-83619" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-intro" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-intro.png" alt="tw-strat-intro" width="633" height="455" /></a></p>
<p><strong>Acquisition Angst:</strong> The meeting took place after acquisition <a href="http://www.techcrunch.com/2008/11/24/acquisition-dance-between-facebook-and-twitter-over-for-now/">talks with Facebook fell apart</a> last fall, and before similar talks with Google also <a href="http://www.techcrunch.com/2009/04/03/twitter-wouldnt-sell-for-1-billion-says-source/">went nowhere</a> this spring.  A lot of the meeting dealt with Twitter&#8217;s acquisition angst and trying to decide &#8220;What do we want to be when we grow up?&#8221;  The company has an &#8220;IPO Bias,&#8221; yet realizes it will &#8220;always have to be open to Exits.&#8221;  The &#8220;only type of acquisition we are interested in are ones where we stay in charge.&#8221;  Perhaps that is what killed the Facebook deal.  Twitter management felt that the &#8220;Facebook sell always seemed wrong,&#8221; that it was &#8220;the wrong destiny for Twitter.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-acquisition-angst.png"><img class="aligncenter size-full wp-image-83638" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-acquisition-angst" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-acquisition-angst.png" alt="tw-strat-acquisition-angst" width="630" height="339" /></a></p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-acquisition-angst-2.png"><img class="aligncenter size-full wp-image-83639" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-acquisition-angst-2" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-acquisition-angst-2.png" alt="tw-strat-acquisition-angst-2" width="630" height="408" /></a></p>
<p><strong>The Facebook Threat</strong>: The Facebook threat keeps coming back up.  In one portion of the meeting devoted to discussing  &#8220;How could Facebook kill us?&#8221; they list threats such as Facebook adopting <a href="http://www.techcrunch.com/2009/06/16/facebook-fixes-search-but-only-in-beta/">real-time search</a>, changing the opt-in options to make <a href="http://www.techcrunch.com/2009/06/24/facebook-brings-privacy-controls-to-publisher/">status messages public</a>, emphasizing its <a href="http://www.techcrunch.com/2009/05/04/showing-its-twitter-envy-facebook-gets-serious-about-sms/">SMS features</a>, and generally <a href="http://www.techcrunch.com/2009/03/04/facebooks-response-to-twitter/">copying Twitter&#8217;s functionality</a> and user-interface (all of which have started to happen).</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-fb-kill-us-2.png"><img class="aligncenter size-full wp-image-83651" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-fb-kill-us-2" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-fb-kill-us-2.png" alt="tw-strat-fb-kill-us-2" width="496" height="449" /></a></p>
<p><strong>Defensive Strategy</strong>: The company also considered how best to defend against Facebook.  &#8220;Make sure people are happy&#8221; is at the top of the list, followed by &#8220;cult&#8221; and &#8220;get more and better developers.&#8221;  Doing a better job and getting &#8220;twitter everywhere&#8221; seems to be its best defense.</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-defense-against-facebook.png"><img class="aligncenter size-full wp-image-83629" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-defense-against-facebook" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-defense-against-facebook.png" alt="tw-strat-defense-against-facebook" width="630" height="523" /></a></p>
<p><strong>Real-Time Search</strong>: Twitter is clearly concerned about positioning itself against its two main rivals and potential acquirers. In contrast to finding out &#8220;what is happening right now&#8221; on Twitter, &#8220;Google is old news.&#8221;  Yet during the meeting, the company is clearly preoccupied with search: &#8220;Twitter the product is a vehicle for twitter search;&#8221; &#8220;People don&#8217;t use twitter for search; and &#8220;Twitter should tell me stuff without me searching for that.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/what-is-twitter-3.png"><img class="aligncenter size-full wp-image-83657" style="border: 5px solid #ccc; margin-top: 5px;" title="what-is-twitter-3" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/what-is-twitter-3.png" alt="what-is-twitter-3" width="629" height="338" /></a></p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-what-is-twitter-2.png"><img class="aligncenter size-full wp-image-83625" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-what-is-twitter-2" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-what-is-twitter-2.png" alt="tw-strat-what-is-twitter-2" width="638" height="434" /></a></p>
<p><strong>Financials</strong>: The company talks about its financial model, which boils down to generating &#8220;$1 per user per year&#8221; and going from 25 million users at the end of 2009 to one billion in 2013, with a user being defined as a &#8220;unique individual having a conscious twitter experience in a given week.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-financial-model.png"><img class="aligncenter size-full wp-image-83631" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-financial-model" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-financial-model.png" alt="tw-strat-financial-model" width="634" height="696" /></a></p>
<p><strong>Revenue Model</strong>: The strategy meeting also covered future revenue models, starting with <a href="http://www.techcrunch.com/2009/06/06/facing-lawsuits-and-complaints-from-celebs-twitter-launches-verified-accounts/">verified commercial accounts</a>, which is described as the &#8220;fastest way to make money without putting a whole organization behind it.&#8221;  Another benefit to targeting corporate and celebrity users: &#8220;Charging more to fewer users is a good model.&#8221;</p>
<p>But it is the next business models down the list which start to become interesting.  These include Search/Content Ads (with heavy users of the search API being required to run ads), Sponsored Tweets, &#8220;Adsense Widgets&#8221; (presumably Twitter ads which can run on other sites like Google&#8217;s AdSense, and in other apps) and payments.</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-revenue-plans.png"><img class="aligncenter size-full wp-image-83633" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-revenue-plans" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-revenue-plans.png" alt="tw-strat-revenue-plans" width="629" height="462" /></a></p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-revenue-plans-2.png"><img class="aligncenter size-full wp-image-83634" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-revenue-plans-2" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-revenue-plans-2.png" alt="tw-strat-revenue-plans-2" width="628" height="278" /></a></p>
<p><strong>Getting To One Billion Users</strong>: The key to most of these business models is to keep attracting more users, and the company has some creative thoughts on how to acquire them.  These include: &#8220;Free phones preloaded with twitter,&#8221; &#8220;TV twitter,&#8221; &#8220;Kindle,&#8221; &#8220;Radio,&#8221; &#8220;Dell, build it into,&#8221; videogame consoles, Website widgets, IM networks, and PCs.  They also realize the &#8220;cost would kill us if we had a billion users tomorrow.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-user-acquisition1.png"><img class="aligncenter size-full wp-image-83640" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-user-acquisition1" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-user-acquisition1.png" alt="tw-strat-user-acquisition1" width="633" height="358" /></a></p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-user-acquisition-2.png"><img class="aligncenter size-full wp-image-83641" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-user-acquisition-2" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-user-acquisition-2.png" alt="tw-strat-user-acquisition-2" width="633" height="322" /></a></p>
<p><strong>RSS Is The Enemy</strong>: The other expense they are worried about is supporting all of the RSS feeds that are migrating to Twitter.  The people who run Twitter definitely don&#8217;t like RSS, and <a href="http://www.techcrunchit.com/2009/05/05/rest-in-peace-rss/">who can blame them?</a> The big concerns expressed at the meeting were, &#8220;What if all feeds went through twitter: would be expensive,&#8221; and &#8220;feeds are not unique content.&#8221;  (They are also <a href="http://www.techcrunch.com/2009/07/09/speeding-up-rss/">too slow</a>, but that is another issue).<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/tw-strat-feeds.png"><img class="aligncenter size-full wp-image-83642" style="border: 5px solid #ccc; margin-top: 5px;" title="tw-strat-feeds" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/tw-strat-feeds.png" alt="tw-strat-feeds" width="631" height="398" /></a></p>
<p><strong>March 12, 2009 Meeting (Getting Back to Google): </strong>Moving forward to a regular management meeting on March 12, the subject of Google comes up again.  Google&#8217;s blog search team was scraping Twitter&#8217;s site and getting only &#8220;60-70% of updates.&#8221;  They wanted Twitter to hurry up with its Hosebird API so that they could start indexing every Tweet.  The plan was to &#8220;include microblog content on blogsearch.google.com (which gets less than twitter search).&#8221; Already, Twitter made up &#8220;90% of the content&#8221; on Google Blog Search.  As the minutes put it: &#8220;We are this product.&#8221; There was also talk of including microblog results on the main search page, which would be &#8220;the biggest change to google search in years.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/12.png"><img class="aligncenter size-full wp-image-83788" style="border: 5px solid #ccc; margin-top: 5px;" title="12" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/12.png" alt="12" width="601" height="338" /></a><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/121.png"><img class="aligncenter size-full wp-image-83789" style="border: 5px solid #ccc; margin-top: 5px;" title="121" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/121.png" alt="121" width="600" height="637" /></a><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/122.png"><img class="aligncenter size-full wp-image-83790" style="border: 5px solid #ccc; margin-top: 5px;" title="122" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/122.png" alt="122" width="600" height="130" /></a></p>
<p class="MsoNormal">In that same March 12th meeting, Twitter also wrestled with a proposed search advertising partnership with Microsoft.  The team was &#8220;not ready&#8221; and considered this yet another &#8220;Distraction.&#8221;  Worries were expressed that it would strain Twitter&#8217;s engineering resources and that any partnership with Microsoft would raise branding issues: &#8220;There is going to be a perception that we are dating.&#8221;  The board was also worried about Twitter &#8220;getting into bed with Microsoft.&#8221;  By the end of the discussion, someone asks, &#8220;Why did we start talking to Microsoft in the first place&#8221;?</p>
<p class="MsoNormal"><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/123.png"><img class="aligncenter size-full wp-image-83794" style="border: 5px solid #ccc; margin-top: 5px;" title="123" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/123.png" alt="123" width="602" height="619" /></a><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/124.png"><img class="aligncenter size-full wp-image-83795" style="border: 5px solid #ccc; margin-top: 5px;" title="124" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/124.png" alt="124" width="600" height="538" /></a><strong>Twitpic, Photobucket, Tweetie: </strong>At the same time that Twitter was putting off Microsoft and Google, it was cultivating smaller startups.  During that same March 12th meeting, one agenda item was &#8220;Twitpic- To buy or not to buy (1).&#8221;  They decided not to, and the next week in a meeting on March 19, they decided to &#8220;bless&#8221; a competing Photobucket app called <a href="http://twitgoo.com/">Twitgoo</a>. Twitter also decided &#8220;we like Tweetie,&#8221; the popular mobile Twitter client in a meeting on March 26th.<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/19.png"><img class="aligncenter size-full wp-image-83796" style="border: 5px solid #ccc; margin-top: 5px;" title="19" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/19.png" alt="19" width="469" height="52" /></a><br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/26-photobucket-tweetie.png"><img class="aligncenter size-full wp-image-83797" style="border: 5px solid #ccc; margin-top: 5px;" title="26-photobucket-tweetie" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/26-photobucket-tweetie.png" alt="26-photobucket-tweetie" width="557" height="237" /></a></p>
<p><strong>Another Acquisition target: CoTweet</strong>.  More recently, in a June 2 meeting where CoTweet and the need to support commercial accounts came up, the need to partner, buy, or hire came up, as it had in the past.  And CoTweet seems to be identified as &#8220;another acquisition target.&#8221;</p>
<p><a href="http://www.techcrunch.com/wp-content/uploads/2009/07/21.png"><img class="aligncenter size-full wp-image-83799" style="border: 5px solid #ccc; margin-top: 5px;" title="21" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/21.png" alt="21" width="589" height="186" /></a></p>
<p><strong>Mogees, R.I.P: </strong>You can also see what happens to startups that don&#8217;t get Twitter&#8217;s blessing.  Twitter CEO Evan Williams was &#8220;not blown away&#8221; by micro-payment startup <a href="http://www.crunchbase.com/company/mogees">Mogees</a> in a May 7 meeting because &#8220;Paypal and Amazon can do this.&#8221;  Mogees doesn&#8217;t seem to be in service anymore.<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/73.png"><img class="aligncenter size-full wp-image-83802" style="border: 5px solid #ccc; margin-top: 5px;" title="73" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/73.png" alt="73" width="630" height="332" /></a></p>
<p><strong>April 30, 2009, Employee Retention (&#8221;Happiness Committee&#8221;)</strong>:  Twitter&#8217;s management meetings also dealt a lot with how to keep employees engaged. The minutes for an April 30 management meeting talk about recruiting from Facebook and note: &#8220;People don&#8217;t leave jobs they leave managers,&#8221; they &#8220;leave situations that are making them sad.&#8221;  To prevent that from happening at Twitter someone proposed forming a &#8220;happiness committee.&#8221;  That should work.<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/30.png"><img class="aligncenter size-full wp-image-83798" style="border: 5px solid #ccc; margin-top: 5px;" title="30" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/30.png" alt="30" width="610" height="228" /></a></p>
<p><strong>Nothing Is Free Forever</strong>:<strong> </strong>In that same April 30 meeting, the team talked about licensing Tweets to partners: &#8220;We can give people stuff for free but not forever.&#8221;  There was also a fascinating discussion about how users should be able to opt out of having their Tweets syndicated by other media properties such as TV shows.  One idea put forward was that your Tweets can only be syndicated by other people or entities who already have a relationship with you.<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/301.png"><img class="aligncenter size-full wp-image-83800" style="border: 5px solid #ccc; margin-top: 5px;" title="301" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/301.png" alt="301" width="588" height="680" /></a></p>
<p><strong>Search as Discovery</strong>:  Another interesting discussion on April 30 had to do with search as discovery and the work of a visiting Stanford professor.  The notion of charging per follower is contemplated.<br />
<a href="http://www.techcrunch.com/wp-content/uploads/2009/07/72.png"><img class="aligncenter size-full wp-image-83801" style="border: 5px solid #ccc; margin-top: 5px;" title="72" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/72.png" alt="72" width="601" height="581" /></a></p>
<p><strong>Retweeting (A &#8220;Disturbance In the Force)</strong>: Finally, everyone&#8217;s favorite subject, retweeting, was brought up in that June 2 meeting.  It looks like Twitter is going to adopt it as a formal feature, but Evan Williams is concerned that retweets are &#8220;broken&#8221; because it becomes &#8220;hard to read who authored, people edit what was actually said.&#8221;  Well, yeah.  There&#8217;s only 140 characters, you know.</p>
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				<item>
			<title>Foursquare Shows The Business Potential Of Location-Based Services</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/GzeeQZFXcgA/</link>
			<comments>http://www.techcrunch.com/2009/07/16/foursquare-shows-the-business-potential-of-location-based-services/#comments</comments>
			<pubDate>Thu, 16 Jul 2009 18:47:16 +0000</pubDate>
			<dc:creator>MG Siegler</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[foursquare]]></category>

		<category><![CDATA[google]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83806</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/3724330161_b8d97f5aa5-215x161.jpg" width="215" height="161" />There's a reason Google is working at a rapid pace to <a href="http://www.techcrunch.com/2009/07/09/location-now-built-in-to-google-maps-—-in-chrome-and-firefox/">bring location services</a> to the forefront of <a href="http://www.techcrunch.com/2009/07/15/google-brings-location-to-the-mobile-web-on-the-iphone/">many of its products</a> (Maps, Search, Latitude, etc) — new potential business models. Sure, location also happens to be useful to many consumers, and that's undoubtedly why Google loves it even more. Like AdSense, it's a mixing of what's potentially useful for a consumer, with a way to make money. So what exactly are they going to do with it? Well, location-targeted ads are already out there, but will get much more refined. But there's also potential for new ways to use location as a business model. And the startup <a href="http://playfoursquare.com">Foursquare</a> is already showing the early stages of what could be some very interesting things.

A couple months back, we wrote about localities in New York and Los Angeles using Foursquare "mayorships" (which you get when you check into a venue the most times compared to others in the city) as a way to give out special deals, <a href="http://www.techcrunch.com/2009/05/29/foursquare-to-serve-up-api-more-mobile-apps-free-beer/">like free beer</a>. That idea continues to expand. 

As <a href="http://superamit.tumblr.com/post/142392116/off-for-foursquare-checkins-and-the-mayor">Amit Gupta noted yesterday</a>, a bar/performance space is <a href="http://www.flickr.com/photos/superamit/3724330161/sizes/l/">doing something similar</a> in San Francisco. But they're also expanding on the idea. Not only does the mayor of the venue (<a href="http://www.themarsh.org/cafe.html">The Marsh</a>) get free drinks, but everyone who checks into the venue on Foursquare and shows proof (on your iPhone or other mobile device) gets $2 off a ticket to any performance that night.]]></description>
					<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-83810" title="3724330161_b8d97f5aa5" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/3724330161_b8d97f5aa5.jpg" alt="3724330161_b8d97f5aa5" width="400" height="300" />There&#8217;s a reason Google is working at a rapid pace to <a href="http://www.techcrunch.com/2009/07/09/location-now-built-in-to-google-maps-—-in-chrome-and-firefox/">bring location services</a> to the forefront of <a href="http://www.techcrunch.com/2009/07/15/google-brings-location-to-the-mobile-web-on-the-iphone/">many of its products</a> (Maps, Search, Latitude, etc) — new potential business models. Sure, location also happens to be useful to many consumers, and that&#8217;s undoubtedly why Google loves it even more. Like AdSense, it&#8217;s a mixing of what&#8217;s potentially useful for a consumer, with a way to make money. So what exactly are they going to do with it? Well, location-targeted ads are already out there, but will get much more refined. But there&#8217;s also potential for new ways to use location as a business model. And the startup <a href="http://playfoursquare.com">Foursquare</a> is already showing the early stages of what could be some very interesting things.</p>
<p>A couple months back, we wrote about localities in New York and Los Angeles using Foursquare &#8220;mayorships&#8221; (which you get when you check into a venue the most times compared to others in the city) as a way to give out special deals, <a href="http://www.techcrunch.com/2009/05/29/foursquare-to-serve-up-api-more-mobile-apps-free-beer/">like free beer</a>. That idea continues to expand.</p>
<p>As <a href="http://superamit.tumblr.com/post/142392116/off-for-foursquare-checkins-and-the-mayor">Amit Gupta noted yesterday</a>, a bar/performance space is <a href="http://www.flickr.com/photos/superamit/3724330161/sizes/l/">doing something similar</a> in San Francisco. But they&#8217;re also expanding on the idea. Not only does the mayor of the venue (<a href="http://www.themarsh.org/cafe.html">The Marsh</a>) get free drinks, but everyone who checks into the venue on Foursquare and shows proof (on your iPhone or other mobile device) gets $2 off a ticket to any performance that night.</p>
<p>While Foursquare didn&#8217;t officially sanction this, it <a href="http://foursquare.tumblr.com/post/142829810/superamit-off-for-foursquare-checkins-and">loves ideas like this</a>. And it should be obvious why: It entices people not only to go to those venues, but to use Foursquare when they do. The service loves the idea so much, that it&#8217;s building support for these types of deals, or &#8220;Mayor Bonuses&#8221; as they it calls them, into the next version of the iPhone app.</p>
<p><img class="alignright size-full wp-image-83825" title="12" src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/12.jpg" alt="12" width="320" height="480" />It&#8217;s still being worked on, but in version 1.4 of the iPhone app, <em>&#8220;ideally, when people checkin into places that have some kind of special / offer / etc, we&#8217;ll show a banner at the bottom which you tap to slide over and see the promo info. If the promo requires some certain level of &#8220;local&#8221; (e.g.  you&#8217;re currently the mayor / you&#8217;ve been here 10x / etc) then you&#8217;ll see a special screen that you can show to bartender / waitress etc that makes it easier to identify that you&#8217;re entitled to the freebee,&#8221;</em> co-founder <a href="http://www.crunchbase.com/person/dennis-crowley">Dennis Crowley</a> tells us.</p>
<p>It may look something like the image on the right, though that&#8217;s just something they threw together quickly, Crowley says.</p>
<p>Amongst the people who use it in San Francisco on a regular basis, I know that will go over very well, and should cause a rush to certain establishments on certain nights. The next step would be Foursquare striking some kind of deals with these places (since it would be driving paying customers to them), and voila, you have a nice little revenue model.</p>
<p>There&#8217;s got to be some kind of reason the service <a href="http://www.avc.com/a_vc/2009/07/playing-foursquare.html">recently came on VC Fred Wilson&#8217;s radar</a>, right? (The service currently has no funding beyond the money put in by its founders.) <em>Update</em>: <a href="http://www.thisisgoingtobebig.com/2009/07/why-yelp-should-support-foursquare.html">Charlie O&#8217;Donnell made some great points</a> about why Yelp and retailers should be using the service as well, the other day. As he notes from a recommendation and advertising perspective:</p>
<blockquote><p>I definitely started getting sucked into the game, too.  Getting badges and seeing where my friends were was fun.  The other night, I realized that I was about to go to a place that <a href="http://msg.tumblr.com/">Mike Galpert</a> had been to about an hour or so before me, so I called him to ask what he had.  Indeed, the spinach gnocci <a href="http://www.supperrestaurant.com/">at Supper</a> was excellent.</p>
<p>That&#8217;s when I realized how valuable Foursquare really is from a business perspective.  Mike made a recommendation to me, but Foursquare was the service that actually knew that I went, because I checked in.  Being able to connect web advertising, recommendations, and social media buzz to an actual person walking into your store has long been the holy grail of the advertising world.  We spent lots of money and effort online to drum up our brand, but does it actually drive food traffic?  Foursquare knows.</p></blockquote>
<p>Plenty of others (including Google) are working on similar ideas surrounding location-based coupons, but the Foursquare idea has different potential because it&#8217;s a more proactive use of location-based services. On one level, Foursquare is more of a game, and some people use it to obtain a high score and get badges (for checking in certain places). That&#8217;s different from being in a place like a grocery store because you&#8217;re shopping as you normally would, and seeing a coupon pop up.</p>
<p>And the badge aspect contains more possibility for the service. I&#8217;ve had a number of conversations with people in the advertising space who think that sponsored badges which center around events (like SXSW, where the Foursquare iPhone app <a href="http://www.techcrunch.com/2009/03/18/sxsw-foursquare-scores-despite-its-flaws/">officially launched</a>) has real potential.</p>
<p>Know of any other establishments offering deals to Foursquare users? Foursquare is requesting you let them know (<a href="http://foursquare.tumblr.com/post/142829810/superamit-off-for-foursquare-checkins-and">more here</a>). And also let me know, so I can go to them and get free drinks.</p>
<p><em>[photo: flickr/<a href="http://www.flickr.com/photos/superamit/3724330161/">amit gupta</a>]</em></p>
<p><em>[Thanks <a href="http://twitter.com/dwr">Dan</a>]<br />
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			<title>Google Health Now Lets You Upload Scanned Medical Documents</title>
			<link>http://feedproxy.google.com/~r/Techcrunch/~3/-i3C631yhSo/</link>
			<comments>http://www.techcrunch.com/2009/07/16/google-health-now-lets-you-upload-scanned-medical-documents/#comments</comments>
			<pubDate>Thu, 16 Jul 2009 16:54:50 +0000</pubDate>
			<dc:creator>Leena Rao</dc:creator>
			
		<category><![CDATA[Company & Product Profiles]]></category>

		<category><![CDATA[Google-Health]]></category>
			<guid isPermaLink="false">http://www.techcrunch.com/?p=83777</guid>
				<description><![CDATA[<img src="http://www.techcrunch.com/wp-content/uploads/2009/07/18828v1-max-250x250.png" width="150" height="58" />

Whether it be bills, insurance forms, medical records or prescriptions, patients are often inundated with vast quantities of paper. Google Health is now trying to <a href="http://googleblog.blogspot.com/2009/07/plan-ahead-document-and-share-your.html">help you organize</a> all of this paperwork in its platform. Google Health, which finally <a href="http://www.techcrunch.com/2008/05/19/google-health-a-quick-peek/">launched</a> last May after months of <a href="http://www.techcrunch.com/2008/02/28/more-vaporware-from-google-health-just-launch-it-already/">rumors,</a> has ambitions to become a centralized and secure place to store medical records online.  

The new feature lets patients upload scanned paper documents into your Google Health account. Google particularly suggests that you upload an "advance directive," which determines your end-of-life wishes so that your family and doctor can honor them if you get sick and are unable to communicate. Google Health is actually working with a  advance directive provider, <a href="http://www.caringinfo.org/">Caring Connections,</a> to provide a free, downloadable form customized for all 50 states.  In order to complete the form, you need to download it, print it out, complete it, scan it, and upload it back to Google Health. ]]></description>
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<p>Whether it be bills, insurance forms, medical records or prescriptions, patients are often inundated with vast quantities of paper. Google Health is now trying to <a href="http://googleblog.blogspot.com/2009/07/plan-ahead-document-and-share-your.html">help you organize</a> all of this paperwork in its platform. Google Health, which finally <a href="http://www.techcrunch.com/2008/05/19/google-health-a-quick-peek/">launched</a> last May after months of <a href="http://www.techcrunch.com/2008/02/28/more-vaporware-from-google-health-just-launch-it-already/">rumors,</a> has ambitions to become a centralized and secure place to store medical records online.  </p>
<p>The new feature lets patients upload scanned paper documents into your Google Health account. Google particularly suggests that you upload an &#8220;advance directive,&#8221; which determines your end-of-life wishes so that your family and doctor can honor them if you get sick and are unable to communicate. Google Health is actually working with a  advance directive provider, <a href="http://www.caringinfo.org/">Caring Connections,</a> to provide a free, downloadable form customized for all 50 states.  In order to complete the form, you need to download it, print it out, complete it, scan it, and upload it back to Google Health. </p>
<p>Google Health also recently <a href="http://www.techcrunch.com/2009/03/04/google-health-now-lets-you-share-your-medical-history-with-loved-ones/">launched</a> a feature that gives users the ability to share their medical history with designated family or close friends. The whole concept of hosting medical records online raises security concerns for many but Google says it is taking lengthy measures to ensure the security of the data, associating invite links to specific Email addresses and allowing users to track who has viewed their records. All shared records are also read-only. </p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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