Local buyers can now sign up to get instant updates ahead of official pre-orders. They can submit their contact details at beyondthebox.ph/pages/register-your-interest to receive alerts when inventory arrives.

The interest form covers Apple’s latest lineup. Buyers can sign up for updates on the new iPhone Duo foldable, which features a 7.6-inch inner screen and starts at ₱159,990. The registration also covers the iPhone 18 Pro starting at ₱94,990 and the iPhone 18 Pro Max starting at ₱99,990.

Fans of Apple wearables can register for the Apple Watch Series 12 starting at ₱28,990 or the Apple Watch Ultra 4 starting at ₱59,990. The form also includes the new AirPods 5, which start at ₱9,490 for the base version and ₱10,990 for the model with a Wireless Charging Case.

Also Read: iPhone price hike hits PH: New prices for iPhone 17, 17e, Air, and 16

Signing up does not reserve a unit or guarantee stock. However, registered users will get notified first once official local pre-orders open. Beyond the Box will offer free shipping in Metro Manila for orders of ₱2,000 and above.

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The new campaign focuses on earning rewards from everyday purchases. In their previous video, Barretto and Racal showed how Maya savings account earns daily interest. Now, the focus shifts to direct spending benefits.

Filipino shoppers actively search for better deals, price discounts, and sales. Maya taps into this spending behavior by offering rewards on routine transactions. You earn 1% cashback on both in-store and online purchases across the Philippines using your Maya Card. This includes your daily morning coffee, weekly grocery runs, casual dining, and online checkout orders.

Getting your money back requires no complex steps. You simply pay using your card during your regular shopping routines to collect the 1% return automatically.

Also Read: Maya integrates PH National ID and AI for faster onboarding

You can watch the full video ad on YouTube or visit the official Maya website to learn more about card features and account terms. Maya Bank and Maya Philippines operate under the regulation of the Bangko Sentral ng Pilipinas, with deposits insured up to ₱1 million per depositor by the PDIC.

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The standard iPhone 17 line saw a ₱12,000 increase for its base model. The 256GB version now costs ₱69,990 from its original ₱57,990 launch price. The 512GB variant climbed to ₱85,990 from ₱72,990.

Budget shoppers face similar increases on the entry-level iPhone 17e. The 256GB storage option jumped to ₱54,990 from ₱44,990. The 512GB capacity went up to ₱70,990 from ₱59,990.

The slim iPhone Air received a major price adjustment as well. The 256GB base capacity jumped from ₱72,990 to ₱84,990. The 512GB model rose to ₱100,990 from ₱87,990, while the 1TB option jumped from ₱102,990 to ₱132,990.

This cost adjustment coincides with the launch of the flagship iPhone 18 Pro series, starting at ₱94,990, and the foldable iPhone Duo, starting at ₱159,990.

Also Read: No iPhone 18 base model in September launch

The price hike has expectedly hit Apple’s lineup, with significant increases across standard storage capacities compared to launch pricing.

Here are the updated prices and original launch figures for the current lineup:

• iPhone 17 (256GB): ₱69,990 (Up from ₱57,990)
• iPhone 17 (512GB): ₱85,990 (Up from ₱72,990)
• iPhone 17e (256GB): ₱54,990 (Up from ₱44,990)
• iPhone 17e (512GB): ₱70,990 (Up from ₱59,990)
• iPhone Air (256GB): ₱84,990 (Up from ₱72,990)
• iPhone Air (512GB): ₱100,990 (Up from ₱87,990)
• iPhone Air (1TB): ₱132,990 (Up from ₱102,990)
• iPhone 16 (128GB): ₱62,990

These new rates are currently live on the official Apple online store in the Philippines. Local buyers should verify pricing with authorized resellers for physical retail availability and updated payment offers.

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The tech giant skipped its traditional entry phone to focus on higher-margin devices. Fans expecting the standard phone only saw the iPhone 18 Pro, Pro Max, and the foldable iPhone Duo on stage. We previously reported on this expected schedule change, and it finally happened.

Rising component costs and memory shortages are the likely culprits, forcing suppliers to shift shipping plans. Apple chose to prioritize chip allocation for its expensive models to protect profits.

Prices for the new Pro series increased by USD 100 dollars. Apple also raised prices on older models like the iPhone 17 and iPhone 16 by USD 100 dollars. In the Philippines, the base Pro model jumped to ₱94,990 (from last year’s ₱79,990), while the Pro Max saw an increase to ₱99,990 (from ₱86,990).

Also Read: iPhone Duo launched with foldable screen and A20 Pro chip, starts at ₱159,990

The standard iPhone 18 will join the affordable iPhone 18e and the new iPhone Air in the first quarter of 2027. Buyers looking for the standard models will have to wait until next year for store availability.

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The new Health Sensing System works directly with the S11 chip to measure your heart rate every five seconds. It checks heart rate variability up to 24 times more frequently throughout the day. These frequent readings build a daily readiness score rated from 0 to 10 to help you manage your daily training load.

Battery performance gets a major jump across all modes. Standard daily use lasts up to 50 hours, while Low Power Mode stretches uptime to 84 hours.

For long outdoor runs or hikes, Max Extended Workout mode tracks your activity for up to 45 hours continuously. A quick 15 minute fast charge delivers up to 18 hours of additional use.

The S11 chip improves step tracking accuracy and powers new smart audio tools on your wrist. Sound Recognition notifies deaf or hard of hearing users about doorbells, sirens, or crying babies. Automatic Shazam song detection identifies music playing around you without opening an app.

You can pick between natural and black titanium finishes. Apple paired the watch with updated Trail Loop, Alpine Loop, and translucent Ocean Band colors. The casing uses 45 percent recycled materials overall, including 100 percent recycled titanium.

Also Read: Apple Watch Series 12 launched starting at ₱28,990 with S11 chip

The watch ships with watchOS 27 installed out of the box. This software update adds single-handed tap gesture navigation, sleep apnea notifications, and a dynamic app grid.

Apple Watch Ultra 4 is coming to local stores soon with prices starting at ₱59,990.

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The new Health Sensing System works alongside the fast S11 chip. The watch measures your heart rate every five seconds throughout the day. It also checks heart rate variability up to 24 times more often. This continuous tracking makes your daily Activity ring metrics more precise.

You get a new readiness feature that gives you a daily recovery score from 0 to 10. The score looks at your activity, training load, vitals, and sleep. It gives you clear advice on whether to rest, pace yourself, or push harder in your workouts.

The S11 chip allows for faster step tracking on your wrist. It powers Sound Recognition to alert you about sirens, doorbells, or crying babies. The chip also supports instant Shazam song detection without needing your phone nearby.

Battery life lasts up to 24 hours during normal use. Outdoor workout battery life increases to 10 hours. A quick 15-minute charge gives you up to 12 additional hours of battery.

Also Read: Apple launches AirPods 5 with improved ANC and upgraded audio

The watch comes in 42mm and 46mm sizes. Aluminum models feature Ceramic Shield 2 glass for higher durability against scratches. You can pick between aluminum, titanium, or ceramic case materials.

The Apple Watch Series 12 launched officially and arrives in local stores soon. Local pricing starts at ₱28,990.

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The new earbuds block up to 50% more outside noise than the previous AirPods 4 with active noise cancellation. Apple tweaked the internal design using a new multiport acoustic layout. This works with updated Adaptive EQ to give you clearer music and better calls.

You get a refined Transparency mode that makes nearby voices sound more natural. Adaptive Audio automatically balances noise cancellation with your surroundings. When you start talking to someone nearby, Conversation Awareness turns down your media volume. You can also respond to Siri by nodding or shaking your head.

Apple created two versions of the earbuds. The standard model gives you better sweat, water, and dust protection. The higher version adds a Wireless Charging Case. This upgraded option lets you adjust volume by swiping the stem directly.

Battery life gives you up to 5 hours of listening time on a single charge with active noise cancellation on. The wireless charging case extends total time up to 22 hours. You can top up the case using USB-C, Qi chargers, or Apple Watch chargers.

Apple used 40% recycled materials to build the new gear. The battery features 100% recycled cobalt, while the case uses 70% recycled plastic. The retail packaging uses fiber materials that you can recycle easily at home.

Also Read: iPhone Duo launched with foldable screen and A20 Pro chip, starts at ₱159,990

The new earbuds arrive in local stores soon. The base model costs ₱9,490, while the version with the Wireless Charging Case sells for ₱10,990.

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The new 48MP Fusion Main camera adds variable aperture for the first time on an iPhone. It features six laser-cut blades that adjust automatically for lighting and depth of field.

You can also adjust four aperture settings manually in the Camera app using new Pro controls. A new sensor signs every pixel for Apple Reference Image, letting you check if photos were edited.

The A20 Pro chip powers both devices, using 2-nanometer process technology. It packs a 6-core CPU, 7-core GPU, and a Dual 16-core Neural Engine. Memory bandwidth jumps by 50 percent compared to the older chip.

A redesigned vapor chamber delivers up to 40% higher sustained performance. The new N1 chip handles Wi-Fi 7, Bluetooth 6, and Thread, while the C2 modem boosts cellular connections.

Battery life sees a big step up this year. The iPhone 18 Pro offers up to 34 hours of video playback. The Pro Max model gives you up to 43 hours. Both models support quick charging, getting to 50% power in just 15 minutes with a cable.

The Dynamic Island now displays three Live Activities at once. Both phones launch in black, silver, glacier, and burgundy colors. In the Philippines, the iPhone 18 Pro starts at ₱94,990 for 256GB storage, while the iPhone 18 Pro Max starts at ₱99,990.

Also Read: iPhone Duo launched with foldable screen and A20 Pro chip, starts at ₱159,990

The new iPhones ship with iOS 27 on September 14, 2026. Official release dates and local availability for the Philippines will be announced soon.

iPhone 18 Pro PH prices

• 256GB – ₱94,990
• 512GB – ₱110,990
• 1TB – ₱142,990
• 2TB – ₱189,990

iPhone 18 Pro Max PH prices

• 256GB – ₱99,990
• 512GB – ₱115,990
• 1TB – ₱147,990
• 2TB – ₱194,990

iPhone 18 Pro specs

• Display: 6.3-inch Super Retina XDR OLED display, 2622×1206, ProMotion up to 120Hz, 3000 nits, Ceramic Shield 2
• Processor: A20 Pro with 6‑core CPU, 7‑core GPU, dual 16‑core Neural Engine, hardware-accelerated ray tracing
• Storage: 256GB, 512GB, 1TB, 2TB
• Rear Camera:
  • 48MP main, 2x optical zoom
  • 48MP ultra-wide
  • 48MP telephoto, 8x optical zoom, 16x optical‑quality zoom
• Front Camera: 18MP
• Network: 5G, 4G LTE, dual nano SIM, eSIM support
• Connectivity: Wi-Fi, Bluetooth, GPS, NFC
• Others: Face ID, Face Time, USB-C, stereo speakers, IP68 water resistance, Dynamic Island, Action Button, Camera Control, Aluminum unibody, Apple Intelligence
• OS: iOS 27
• Colors: Black, Silver, Glacier, Burgundy
• Battery: Up to 23 hours of typical use, video playback of up to 34 hours, fast charging support, up to 50% charge in 20 minutes with 60W adapter or higher, wireless charging, MagSafe

iPhone 18 Pro Max specs

• Display: 6.9-inch Super Retina XDR OLED display, Super Retina XDR OLED display, 2868×1320, ProMotion up to 120Hz, 3000 nits, Ceramic Shield 2
• Processor: A20 Pro with 6‑core CPU, 7‑core GPU, dual 16‑core Neural Engine, hardware-accelerated ray tracing
• Storage: 256GB, 512GB, 1TB, 2TB
• Rear Camera:
  • 48MP main, 2x optical zoom
  • 48MP ultra-wide
  • 48MP telephoto, 8x optical zoom, 16x optical‑quality zoom
• Front Camera: 18MP
• Network: 5G, 4G, dual nano SIM, eSIM support
• Connectivity: Wi-Fi, Bluetooth, GPS, NFC
• Others: Face ID, Face Time, USB-C, stereo speakers, IP68 water resistance, Dynamic Island, Action Button, Camera Control, Aluminum unibody, Apple Intelligence
• OS: iOS 26
• Colors: Silver, Cosmic Orange, Deep Blue
• Battery: Up to 29 hours of typical use, video playback of up to 43 hours, fast charging support, up to 50% charge in 20 minutes with 60W adapter or higher, wireless charging, MagSafe

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The phone features a 5.4-inch outer display and a 7.6-inch inner screen with a matte nano texture finish. The outer frame is made of Grade 5 titanium, while Ceramic Shield covers protect the body against scratches and drops. You also get a side-mounted Touch ID sensor built into the power button for quick unlocking.

Inside, the A20 Pro chip powers the device alongside a custom vapor chamber cooling system. The dual battery setup offers up to 44 hours of video playback on the cover display and 31 hours on the main folding display. iOS 27 adds Split View multitasking, letting you run two apps side by side on the main screen.

The camera setup includes a 48MP main camera and a 48MP ultra-wide lens. You can use the cover display as a viewfinder to snap high-quality selfies with the main camera. An under-display FaceTime camera keeps the large inner screen clear during use.

In the Philippines, pricing for the iPhone Duo starts at ₱159,990 for 256GB of storage. The 512GB model costs ₱175,990, the 1TB model costs ₱207,990, and the top-tier 2TB option costs ₱254,990. Color choices include Star White and Night Sky.

Also Read: iPhone 18 Pro and 18 Pro Max debut with A20 Pro, variable aperture camera, starts at ₱94,990

Global preorders open October 16, 2026, with official store availability beginning October 23, 2026, and Philippine release details coming soon.

iPhone Duo PH Price

• 256GB – ₱159,990
• 512GB – ₱175,990
• 1TB – ₱207,990
• 2TB – ₱254,990

iPhone Duo specs

• Outer Display: 5.4-inch Super Retina XDR display, 2034×1398, ProMotion up to 120Hz, Ceramic Shield
• Inner Display: 7.6-inch Super Retina XDR OLED display, 2670×1878, ProMotion up to 120Hz, Ceramic Shield
• Processor: A20 Pro with 6‑core CPU, 7‑core GPU, dual 16‑core Neural Engine, hardware-accelerated ray tracing
• Storage: 256GB, 512GB, 1TB, 2TB
• Rear Camera:
  • 48MP main, 2x optical zoom, Sapphire crystal lens cover
  • 48MP ultra-wide
• Front Camera: 12MP
• Network: 5G, 4G LTE, dual nano SIM, eSIM support
  Connectivity: Wi-Fi, Bluetooth, GPS, NFC
• Others: Face ID, Face Time, USB-C, stereo speakers, IP68 water resistance, titanium frame and hinge, Apple Intelligence, Camera Control, Apple Pencil support
• OS: iOS 27
• Colors: Night Sky, Star White
• Battery: Up to 24 hours of typical use, video playback of up to 44 hours (outer display) and up to 31 hours (inner display), fast charging support, up to 50% charge in 20 minutes with a 60W adapter or higher, wireless charging, MagSafe

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On October 29, Nintendo will release a Zelda 40th Anniversary Edition Switch 2, along with a Pro Controller, carrying case, and screen protector featuring the Triforce design. Playable and electric ocarinas will also roll out later this year.

Amiibo collectors can look forward to Young Link and Young Zelda figures in 2027, which unlock retro-style masks. Mineru’s Construct amiibo for Tears of the Kingdom arrives earlier on September 17. Nintendo is also expanding support for Ocarina of Time through the ZELDA NOTES service, offering hint-based quests, a virtual ocarina, daily quizzes, and progress tracking.

The celebration goes past games. A concert tour will run in 2027 with shows in Tokyo, Chicago, London, and Melbourne. The Nintendo Museum in Kyoto will feature special ticket designs, photo spots, and the opening of the Super Family Restaurant. Collaborations include a LEGO Ocarina of Time Link & Epona set and Hasbro’s Electronic Master Sword, both coming in spring 2027.

Nintendo Switch Online will showcase anniversary titles like Breath of the Wild, Tears of the Kingdom, and Echoes of Wisdom. The celebration will culminate with the live-action Legend of Zelda movie, premiering worldwide on April 30, 2027.

Also Read: Nintendo Switch 2 to ship with replaceable batteries starting autumn 2026

The anniversary brings fans new ways to enjoy Zelda, from updated classics and concerts to collectibles and a film release.

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