This episode serves as a farewell to Amelia Northrup who has been working with the Technology in the Arts for the past two years while she completed her Master in Arts Management degree at Carnegie Mellon. We wish her the best of luck in her new adventures in the field!

CloudTix allows a venue’s patrons to select seats and purchase tickets with an easy-to-use mobile app

In this episode, Amelia talks with Bill Predmore, Founder and President of POP – an interactive marketing agency crafting innovative experiences for the web, mobile devices and emerging technologies. Their discussion focuses on CloudTix, a new platform for mobile ticketing experiences which allows patron’s to learn more about a performance, view multimedia content, select their seats, and purchase tickets from within an easy-to-use mobile application.

Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!

Cool Sites of the Episode:

• A web-based interface to eventually allow any company to do their own impact study at minimal expense
• A data set that will be useful for artists, administrators, advocates, funders and audience members
• A series of national conversations designed to tackle how best to talk about the arts in a way that isn’t economic

For more information:

The Intrinsic Impact Project – Theatre Bay Area’s current online record for the project

Intrinsic Impact: New Approaches to Audience and Visitor Feedback – a 60-minute webinar conducted by Wolf Brown and hosted by Americans for the Arts.  (Must be an AFTA member to view this webinar.)

Major University Presenters Value and Impact Study – a two-year study of the values and motivations driving performing arts attendance and donation.

In this episode, Thomas talks with the Andy Warhol Museum’s Josh Jeffrey, the Web and Digital Media Manager, and Tresa Varner, the Curator of Education, about their new mobile apps and the development process behind them. From augmented reality to silkscreening on the iPhone, no two apps at the Warhol are exactly alike.

Cool sites of the episode:

The Andy Warhol Museum – The home of everything Andy Warhol, this Pittsburgh based museum features work by the artist as well as exhibitions of contemporary artists from around the world.

Brunner Digital – This advertising and software development company worked with the Warhol on many of the apps mentioned in the episode.

Toura – Focused on tourism and travel industries, this mobile software development company has worked with the Warhol as well as multiple other museums and cultural institutions.

First announced in 2008, the Audience Engagement Platform has been developing steadily with Elam’s leadership.  The platform will provide templates for multiple ways in which artists can create deeper engagement experiences for their audiences.  Artists will also  have the opportunity to see what types of engagement activities their peers are creating.

According to Elam and the AEP team:

Over 40% of all Americans attend performing arts events each year, and there are over 6 million artists working in America. While each interacts with his/her own audience base perhaps once or twice a year, their cumulative reach is enormous. Artists have a huge opportunity to engage their audiences through the web, yet with uncertainty about which tools to use and to what degree, artists often feel stranded, frustrated, and static in their audience outreach. AEP will simplify and streamline the various online vehicles available, and it will create effective and efficient ways of engaging and growing audiences.

Cool Sites of the Episode:
AEPlatform – The online space for staying up-to-date on the Audience Engagement Platform

Misnomer Dance Theater – So you’ve heard about their work with AEP, now check out their amazing work in dance

Their conversation explores ways in which the trends identified in Brian’s essay will impact the creative sector as well as how arts organizations can adapt to these shifts in our culture.  Topics include:  downsizing and mergers, with-profit collaborations, disintermediation and the new role for curators, particpatory culture, electracy, and more.

Cool Sites of the Episode

20Under40 – For further information on the project, discussion forums addressing the ideas put forth by these arts leaders, and more.
Buy the hardback | Buy the e-book | Discuss Brian’s chapter

SpringBoardMedia – Brian Newman’s blog on the future of the media arts.  You can also follow Brian on Twitter at @bnewman01.

The Long Tail – Wired editor Chris Anderson’s book about the potential power of niche markets.

The Participatory Museum – Nina K. Simon’s guide to making cultural institutions more dynamic, relevant and essential.

This is the third and final installment of our series of podcasts (1 | 2 ) featuring interviews from the National Arts Marketing Project Conference.

Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results – particularly in regards to promoting the work of emerging or relatively unknown artists.

David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites.  This interview is chocked full of tips and tools for using WordPress effectively.

Cool Sites of the Episode

Google Analytics Conversion University – A series of recorded video lessons designed to teach analytics “newbies” how to maximize their use of Google Analytics to gauge their website’s traffic.

WordPress Hosting on GoDaddy – Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.

WordPress Plug-in Directory – Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site.  This directory allows you to search over 12,000 plug-ins to find the right ones for your website.

We lead off the episode with Amelia Northrup interviewing Sara Billman from the University Musical Society about the UMS Lobby – a virtual space, accessible year-round, where UMS offers multiple streams of engagement activities.

Next up, David Dombrosky talks with Robert Gore from Theatre Development Fund (TDF) about strategic tips for success with Facebook ads.  These tips are simple and easy for any arts organization to implement.

Finally, Amelia wraps up the episode by interviewing the Susannah Greenwood (aka The Princess) of Artsopolis, the Silicon Valley’s ultimate online guide to arts and culture, about the various online marketing strategies that Artsopolis has employed (both successful and not-so-much) as well as ways to engage Gen Y audiences.

Ron Evans

In the first in a three-part series of podcast episodes (2 | 3) featuring interviews from the National Arts Marketing Project Conference, David talks with Ron Evans from Group of Minds Arts Marketing and Technology Consultants about the events and phenomena of interest during the conference. The conversation includes:

- Live streaming video during arts conferences
- Conference participants using Twitter to communicate with each other and those unable to attend
- Notable plenaries and panel sessions
- Tips for arts conference planners
- The art of conference presentations – Minimalism vs Bullet Crazy
- Reasons to lose your NAMP Conference virginity

Cool Sites of the Episode:

Technology in the Arts’ Conference Recap Videos on Vimeo – Imagine a cross between The View and an arts conference. ‘Nuff said.

NAMP 2010 on Livestream – The NAMP Conference provided live streaming video for two plenaries and one panel session to the general public courtesy of support from Livestream.

Twitter Discussion for NAMP 2010 – The use of Twitter to communicate with each other exploded among attendees at this year’s NAMP Conference with over 5,000 tweets during the 3.5 day event.

Backupify – Daily online backup for your social media and software-as-a-service data.

Presentations on Google Docs – Allows you to keep your presentation in a tab within your browser so that you can jump between the presentation and online content.

Cool Sites of the Episode:

Google Analytics – It’s robust.  It’s free.  If you aren’t addicted to it yet, you should be.  This tool provides you with all of the basic tools you need to determine how well your website is serving your organization.

Google Insights for Search – Allows you to compare search volume patterns across specific regions, categories, time frames and properties.

Quantcast – Web analytics experts building powerful statistical technology to understand digital media audiences. Offer free and paid levels of audience analysis.

In this episode of Technology in the Arts, Brad interviews Brett Jarvis, Technical Supervisor for THE RIDE, a multi-media, multi-discipline production that moves guests through midtown Manhattan on custom-built vehicles, while an ever-changing show featuring actors, performers, and everyday citizens unfolds on the streets before them. THE RIDE rolls out on September 16, 2010.

In this episode of Technology in the Arts, Brad and David welcome Jeff Inscho to the Heinz College staff at Carnegie Mellon University and launch into a rowdy conversation featuring:

• What they’ve done with their “summer vacation”?
• NEA’s Audience 2.0 report
• Developing apps for smartphones
• Using Adobe InDesign to create magazines for iPad
• Tips for finding and working with developers
• …and swingers!

Cool Site of the Episode:
Scribd allows you to easily turn any file—such as PDF, Word and PowerPoint—into a web document and connect with readers through their online community, social media sites such as Facebook or Twitter, and search engines like Google.

Devon Smith holds an MBA from Yale School of Management, an MFA in Theatre Management from the Yale School of Drama, a Bachelors of Business Administration and a Bachelors of Arts from the University of Washington. She is a long time nonprofit manager, social media addict, and has developed a burgeoning interest in cinematography and world travel. With a voracious appetite for blogs & books, she is currently in pursuit of a fabulous, high paying, soul-fulfilling job that combines all of her interests–or, you know, anyone willing to actually hire her.

Read the full report (PDF 5.8 MB) >>

Visit Devon’s blog: http://www.devonvsmith.com

Related Links
Mattress Factory – Friendship v2.0
SCREEENtxt
BrightKite
MF iConfess
Deep Local

Related websites:
West St. Paul video
My Yard Our Message

Also in this episode, Corwin Christie catches up with Patron Technology president Gene Carr to talk about e-mail marketing strategies for arts organizations.

In this episode of Technology in the Arts, Brad chats with the Center for Arts Management and Technology’s executive director David Dombrosky and marketing and research assistant Pat Germann about the results of the 2009 Ticketing Software Satisfaction Survey (PDF).

Cool Sites of the Episode

David: ARTSblog Green Papers
Pat: Puppeteers Unite

Fake iPad Ad by Brad Stephenson

In this episode of Technology in the Arts, Brad chats with CAMT’s executive director David Dombrosky and CAMT’s web and social media assistant Amelia Northrup about Google Wave, Google Buzz and the iPad.

Cool Sites of the Episode

• Twitter Analyzer
• Lifehacker
• Createquity
• HootSuite

In this episode of Technology in the Arts, David interviews Marc Kirschner, the founder and General Manager of TenduTV, which delivers high-quality concert dance, documentaries, original programming and screendance to over 20 million US televisions, and to every household with a broadband internet connection.

TenduTV is making a special announcement today at the Association of Performing Arts Presenters Conference in New York City.

(Photo: Flickr, CC by Grzegorz Chorus)

In this episode of Technology in the Arts, Brad interviews Matt Lehrman of Alliance for Audience and ShowUp.com. Lehrman and Dwight Gee of ArtsFund and TakePartinArt.org were the leaders of the first stage of Project Audience, a Mellon Foundation funded project focused on envisioning the next generation of audience development.

(Photo: Flickr, CC by cybaea)

In this episode of the Technology in the Arts podcast, the Center for Arts Management and Technology’s executive director David Dombrosky talks with Corwin Christie, a Heinz College Master of Arts Management student. Poor Corwin, a social media assistant for CAMT, was forced to do David’s reading, and she provides her thoughts on the book Fans, Friends & Followers by Scott Kirsner.

The episode also features David’s interviews with Kirsner, author of the aforementioned book, and Ed Halter, a staff writer for Rhizome.org. Rhizome is a site “dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology.”

Hannah is the E-Services Manager for Southern Arts Federation (SAF) and the project lead for ArtsReady, is a forthcoming, web-based, continuity planning application for performing arts organizations. The Andrew Mellon Foundation is providing funding and support for this project.

ArtsReady uses the definition of “continuity planning” provided by SAF’s project collaborators at the Office of Continuity Planning at the University of California – Berkeley: Putting in place NOW the things that will enable us to continue serving our constituents and maintain our viability following a catastrophic event of any size or type.

Erik is the president of Capacity Interactive Inc., a consultancy that specializes in e-marketing for the arts. Current projects include overseeing New York City Opera’s electronic marketing strategy, project management and strategy for Alvin Ailey American Dance Theater’s Doris Duke Foundation Leading for the Future grant focused on increasing on-line patron engagement, managing web advertising and analytics for Nextbook.org, and implementing and advising on web analytics for Pacific Northwest Ballet as part of their Wallace Foundation grant. Erik was a Senior Marketing Officer at New York City Opera where he oversaw electronic marketing activities including the redesign of nycOpera.com as well as implementing a text message club, a blog, and podcast series.

He served as Director of Sponsorship for TMG-The Marketing Group where he secured over $3 million in corporate sponsorships and strategic marketing partnerships for non-profit arts clients including Roundabout Theatre Company. He spent four years at NBC Universal in various roles in sales, marketing, production, and business development and is a graduate of the NBC Page Program and NBC Sales Associates Program. Erik began his career at Marakon Associates an international strategy consulting firm that works with top executives of Fortune 500 companies to help them maximize shareholder value. Erik holds a dual degree in Economics and Communication Studies from Northwestern University.

Hey Senators… we’re mad as hell, and we’re coming for you!

(Photo: CC by amy.kay)

PS: The angry man in the photo above is not Josh. But you can follow Josh on Twitter at @jfutrell.

Also, Brad interviews Mollie Alexander Speer from Chicago’s About Face Theatre. The company recently saved itself with a fundraising campaign that was driven largely by social media.

Use the following handy-dandy links to follow along with the episode:

• About Face Theatre
• Citizens for the Arts in Pennsylvania

(Photo: CNN’s Rick Sanchez’s Twitter feed was hacked in January 2009. And it was hilarious.)

Some Additional Suggestions for Twitter

Here are a few suggestions for using Twitter that we don’t mention in the episode:

• One of our Twitter friends (arts consultant @heidirettig) submitted this suggestion: “Don’t sell too much. Rather, use Twitter to create an identity.”
• Heidi also said: “Twitter has the ability to make audiences feel ‘special,’ so give them something no one else is getting.”
• Search for items that are of interest to your organization. You can use any of the desktop tools we mentioned or search.twitter.com to search the Twittersphere. For instance, let’s say you’re a theater company in Baltimore presenting a production of Hamlet. You might search “Baltimore Shakespeare” as a starting point to find people in your area who are interested in your work. This is a good way to make sure you’re following and being followed by the most effective Twitter users.

Tweeps You Should Follow

You can follow Brad’s Tweets at twitter.com/bstephenson. Here are some more artists and arts organizations you should be following on Twitter:

• twitter.com/mattressfactory
• twitter.com/smartsculture
  twitter.com/maryanndevine
• twitter.com/adamthehutt
• twitter.com/createquity
• twitter.com/travisbedard
• twitter.com/nickkeenan
• twitter.com/nyneofuturists
• twitter.com/poetrymagazine
• twitter.com/juliaxgulia
• twitter.com/tiffany_Gpac
• twitter.com/sarahmclellan
• twitter.com/mattkopans

Cool Site of the Episode

Current TV’s YouTube Channel – “Current is the global TV network all about what’s going on in your world, from your perspective, in your voice.” Includes the hilarious weekly animated show Supernews!

Reminder – If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

(Photo: CC by loganz)

Use the following handy-dandy links to follow along with the episode:

• Enpocket – Now Owned by Nokia
• ipsh!
• FlyTXT
• Social Network for British Museum Lovers (BBC)

Cool Sites of the Episode

Brad: HootSuite and BurnURL

Jason… is lame and has no cool sites this week. He promises to bring you two next month.

Reminder – If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

Use the following handy-dandy links to follow along with the episode:

• Social Network Aggregators
• BrianOberkirch.com
• The Mattress Factory

Cool Sites of the Episode

Brad: Gigapan
Jason: YouTube Photo Hunt

Again, special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

Reminder – If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

Use the following handy-dandy links to follow along:

• Brad’s Twitter Feed
• Twitter Search
• Seth Godin’s Site

Cool Sites of the Episode

Brad: UnderwaterSculpture.com
Jason: Muppets on YouTube

We’ll be taking a short hiatus for the holidays, but we’ll return in January with more arts and technology goodness!

Again, special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

Reminder – If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

Also this week, Brad interviews musician Jonathan Coulton about his partnership with Creative Commons.

Use the following handy-dandy links to follow along:

• I’ll Go! Facebook App
• Met Museum
• The Digital Museum
• American Association of Museums
• Contemporary Art Museum, St. Louis
• CultureGrrl’s Blog – “Sound Shower”
• Zeum.org
• JonathanCoulton.com
• Creative Commons

If you missed our first interview with Jonathan Coulton from March, check out episode #38.

Cool Sites of the Episode

Brad: Intersquash.com and Venuem.com
Jason: YearbookYourself.com

Again, special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

Reminder – If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.