How does Healthians work/claim to work?
Healthians, is a an aggregator of diagnostic report providers providing door-step medical tests to consumers at competitive pricing.

Quick check of what consumers are talking about Healthians online

A review of the Android app, shows negative reviews from disgruntled customers who are unhappy with level of services provided.

The story on Mouthshut.com, another online review site isn’t different with a sequential flow of negative reviews.

The latest post on their Facebook page, again shows negative reviews from customers talking about delay in reviews, destruction of blood samples etc.

Sequence of Events

Booking Id: 554474 On Monday, 30th April 2018 morning at around 8:00am urine sample was collected for Hemant Mishra, brain hemorrhage patient, for urine routine and urine culture. The turnaround time for urine routine is same day so the patient’s family was told that report will be available by Monday evening i.e. 30th April evening (Official communication states that the company provides report the next morning before 12:00pm i.e. 1st May before 12:00pm). The family waited till 30th April evening and didn’t get the report. Needless to say, the report was critical as basis it, the patient was supposed to take a medicine. The patient was suffering from 102 fever with chills.

On 1st May 2018, i.e. Tuesday morning the patient’s family called the lab again asking for report and they were told that the same will be delivered by evening. They received the same response when they called the lab in the afternoon. Moreover, the lab administration tried to identify multiple excuses to make up for the delay of the report. When the family called the agent who had collected the sample, he told them that report would take time as the lab people were scared seeing the infection.

On 1st May 2018, evening they were told that there was some issue in the system and the report would be available by 10 pm. The family waited but unfortunately no report was sent. 1st May 2018, Tuesday night the patient got critical and he had to be admitted in ICU.

When they called on 2nd May 2018, Wednesday morning at around 10 am they were told by Ms Ekadashi that the report would be sent in half an hour. We waited till 12 but didn’t get report. On calling again, Ms Priya told the family that they could not get the report as sample collected was not sufficient. They then spoke to Ms Paramveer, the officer in charge and he apologized and told that the system was down since Monday so they couldn’t figure out if the sample collected was sufficient or not.

Among many excuses, they also said that the report wasn’t given since they were planning to give both routine and culture report together.

Finally one the executives, Paramveer decided to help. He called informing that urine routine was conducted as for urine routine the sample was sufficient but culture could not be conducted. In around an hour Paramveer mailed us the urine routine report and promised to give the urine culture by evening. He mentioned that culture was also done.

Amidst all this discussion, the patient’s condition worsened due to non-availability of antibiotic, which was supposed to given after the delivery of report on advisory of physician. The patient was admitted to Jaypee Hospital on Wednesday, 2nd May 2018 at 01:48 am. Since his condition had deteriorated, he had to be admitted to ICU. The patient was discharged on 4th May 2018 not before a bill of Rs. 68,972 was issued.

Summary of faults made by Healthians

• Complete disrespect and negligence
• Giving false excuses regarding the delay
• Keeping the patient’s family in dark on actual delivery of report
• Considering business of healthcare as a commodity business. Offering patient’s family 50% discount on next purchase. (Refer: screenshot of apology email and offer of 50% discount). It shows, complete lack of respect towards patient’s family and the financial/emotional problems they had to go through during this period).

This blog-post is an appeal to the management of Deepak Sahni and Anuj Mittal, to apologize on behalf of Healthians and claim full responsibility for the sequence of events which led to patient being admitted in the hospital thereby resulting in a bill 68,972 INR. The patient’s family has undergone severe medical expenditures and this entire incident could have been avoided if Healthians team would have acted more responsibly. Thereby, Healthians team needs to issue a full refund for the said amount to patient.

A copy of bill-summary is attached.

Response from management accepting their mistake.

NOTE: The patient is my family member and uncle. I was travelling overseas when this incident happened. This post has been written after due consultation and summary of experiences shared by my family members.

Sometimes you hate content marketing to the core as your day job isn’t about those viral content pieces, the client (if you’re an agency) or the boss (if you’re on the brand-side) wants you to follow the content calendar, push the brand as he has got sales on his mind. You question yourself, question your content’s value and whether your efforts are doing any good for the brand.

Image Source: Free Vectors via www.vecteezy.com

This brings us back to the game of “Content Marketing”. What really it is? Simon Kemp, recently wrote a great post on finding content ideas. He starts of by defining the key goal  for a content marketer i.e. Create content that delivers increased brand value.

I am lifting the below image directly from Simon’s blog where he has emphasized that you should maintain the balance between the needs of your audience and what your brand wants to say. Quite right, if you go on addressing your brand’s needs without considering what the audience want, there will be a big disconnect.

Not being able to balance the needs of your audience is the key problem with most content marketers today. A lot of us are too obsessed with the brand – this is what our brand has to offer, this is how we can change the consumer experience. But seriously, are we thinking about what our consumer wants.

In a mobile-first world, where your content is competing for attention span in the news feed, think about why, just why would the audience really care about your message. What is the value you are delivering to them? If your audience consists of food connoisseurs, you might want to research about,  what they are searching for.

Start with Content Discovery

Using Answer the Public, you can find some great ideas on what the audience is actually searching for. Imagine, your hotel wants to promote the newly opened Chinese restaurant in its premises. As a content marketer might want to discover what do people want to people search for. Answer the Public, gives many combinations depending on user search queries and the below are just example search results.

Trends around What:

• What is Chinese cuisine
• What characteristics make Chinese cuisine distinct
• what is authentic Chinese cuisine
• what is northern Chinese cuisine

Trends around Why:

• why Chinese food is healthy
• why Chinese food is so good
• why Chinese food on Christmas

Break the Daily Content Routine

Fixed publishing schedule is one of the reasons why most content marketers cannot imagine contagious marketing ideas. You have daily goals for content and are under regular pressure to produce box office hits everyday. Instead, break the daily posting cycle and change it to an optimum frequency that’s most relevant for your brand and audience. Initially, it might require some convincing however if you can show the value, change can be brought in.

Provide useful information to your audience

Rendezvous Hotel Singapore does a great job of giving tips on nearby surroundings.

They also do a good job of linking customer testimonials with relevant images from within the hotel. In the below image, they have linked the wedding image with customer’s feedback message.

ParkRoyal SG is targeting the Instagram generation with its thematic series #parkroyalpicks. The question that they have to ask is who is their audience and whether they will go to Instagram for these backdrop shots.

Speak the language they understand

Wanderlust, a hotel in Little India is targeting the voyagers and millennial generation with its smart messaging and break the status quo content. The hotel seems to be targeting the travellers and not the tourists, the adventure theme of the hotel is well supported by relevant creatives/copy.

https://www.instagram.com/p/Ba-1SLhBNiS/?taken-by=wanderlust.hotel

Quincy Hotel, another boutique hotel at Mt Elizabeth in Singapore is using a unique teddy toy to talk to its audience on Social Media.

https://www.instagram.com/p/BYNgIrRDJ6j/?taken-by=thequincyhotel

The teddy is a cohesive part of the brand’s communication strategy on Social Media.

The above post is a part of multi-part series to examine the “Content Marketing” landscape in Singapore & India. While I have started with hospitality industry, going forward, we will be delving into other industries!

The report features quotes from experts such as Sherri Wu, Chief Strategy Officer at Alitrip, Bart Bellers Senior Advisor, Corporate Strategy, Amadeus Asia Pacific, Laurens Van Den Oever Global Industry Lead, Travel & Hospitality, Gfk Asia and many more.

The free report is a must download for travel marketers, decision makers, distribution professionals and every-one who follows travel-technology and similar trends.

Download your free report here and do share it with your travel industry friends.

Freshmonk has given us that way to be unique. Apart from this, Freshmonk provides an ultimate fit and superb quality that makes it stand out of the rest!

Re-posted from TravHQ.com’s story.

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Digital Innovation Asia, an online platform that promotes digital innovations in Asia-Pacific travel and tourism, will be hosting a 3-day programme for travel businesses interested in China and Asia outbound travel markets. It will take place in Paris on 15^th, 16^th and 17th January next year. On the last day of the event a fun travel discovery day will take place for the attendees.

As the name suggests, ‘DIA – The Club 99’ will have 99 delegates who will get a chance to participate in 3 conferences, 6 creative bar-camps, 6 digital keynotes and 6 case studies from the Digital Innovation Asia Awards. The event will be focusing on 3 strategic points. They are:

• To understand the market trends and how the top leaders are performing in the Asian travel market.
• To find opportunities and mould the products and services observing the market trends.
• To place the strategic game plan together online and offline with the lead players of the market.

Gracing this event, there will be 30 digital experts from Asia and China outbound travel markets. Being leaders of the field, they will share their knowledge and insights on how to further grow and expand the small travel businesses.

Sponsors promoting the event will enjoy multiple benefits:

continue reading

Today, we are happy to let you know, that www.travhq.com is now officially live. To set the background, it was one of those mornings when we were having a conversation with a leading hotel chain and they were aiming for a strong online campaign to increase the inflow of visitors to their properties. Midway during the dialogue we realized that somewhere most of the businesses are expecting technology & digital innovations to create immediate results. However, there is a sense of uncertainty in their decisions due to lack of awareness and direction. Since then we have been exploring the developments around us, doing some research and our conversations with number of such travel brands in India have revealed that they are keen to discover, how to align their communication around all things digital and the impact it can potentially make on their businesses.

At TravHQ.com, we will aggregate and review such developments that will guide travel brands across India & APAC in the time to come.

Travel Industry has been significantly impacted by the rapid rise of the MOBILE & CONNECTED traveller. The entire experience of discovering a destination, planning a trip and booking a hotel or even finding out nearby points of interest has completely shifted online. We are definitely not the first Online Travel Media to originate in India! There are some really good portals that are commentating on the pulse of travel but majority of them do have a specific focus. For us, our focus will be SMTD (Social, Mobile, Technology & Digital) and its significance for the travel industry. With our launch, we are also presenting a wide flavour of content for your consumption from Trends, Reviews to Campaigns. Do take TravHQ.com for a spin and let us know what you think about it. If you do like what we are doing, feel free to subscribe to our newsletter & show us some social media love (Facebook Twitter Google Plus LinkedIn Instagram). Happy Reading!