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	<title type="text">TED Blog</title>
	<subtitle type="text">The TED Blog shares interesting news about TED, TEDTalks video, the TED Prize and more.</subtitle>

	<updated>2012-01-25T18:19:23Z</updated>

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		<author>
			<name>Jim Daly</name>
					</author>
		<title type="html"><![CDATA[New TED Book asks: can changing how we teach make our kids smarter, more creative?]]></title>
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		<id>http://blog.ted.com/?p=54424</id>
		<updated>2012-01-25T18:19:07Z</updated>
		<published>2012-01-24T18:48:48Z</published>
		<category scheme="http://blog.ted.com" term="Business" /><category scheme="http://blog.ted.com" term="Culture" /><category scheme="http://blog.ted.com" term="education" /><category scheme="http://blog.ted.com" term="invention" /><category scheme="http://blog.ted.com" term="Q&amp;A" /><category scheme="http://blog.ted.com" term="Science" /><category scheme="http://blog.ted.com" term="Technology" /><category scheme="http://blog.ted.com" term="TED Books" />		<summary type="html"><![CDATA[Ten years ago, educator Sugata Mitra and his colleagues cracked open a hole in a wall bordering an urban slum in New Delhi, installed a networked PC, and left it there for the local children to freely explore. What they quickly saw in their ‘Hole in the Wall’ experiment was that kids from one of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54424&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/24/new-ted-book-asks-can-changing-how-we-teach-make-our-kids-smarter-more-creative/">&lt;p&gt;&lt;a href="http://blog.ted.com/2012/01/24/new-ted-book-asks-can-changing-how-we-teach-make-our-kids-smarter-more-creative/sugatamitra_ted_qa-2/" rel="attachment wp-att-54466"&gt;&lt;img class="aligncenter size-full wp-image-54466" title="SugataMitra_TED_QA" src="http://tedconfblog.files.wordpress.com/2012/01/sugatamitra_ted_qa1.jpg" alt="" width="525" height="402" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Ten years ago, educator Sugata Mitra and his colleagues cracked open a hole in a wall bordering an urban slum in New Delhi, installed a networked PC, and left it there for the local children to freely explore. What they quickly saw in their ‘Hole in the Wall’ experiment was that kids from one of the most desperately poor areas of the world could, without instruction, quickly learn how the PC operated. The children also freely collaborated, exploring the world of high-tech online connectivity with ease. The experiment (which provided the inspiration for the Oscar-winning film &lt;em&gt;Slumdog Millionaire&lt;/em&gt;) was the dawning of Mitra’s introduction to self-organized learning, and it would shape the next decade of his research. &lt;em&gt;Beyond the Hole in the Wall: Discover the Power of Self-Organized Learning&lt;/em&gt; is an important update to Mitra’s groundbreaking work, and offers new research and ideas that show how self-directed learning can make kids smarter and more creative. Mitra provides step-by-step instruction on how to integrate it into any classroom. and the book includes a foreword by Nicholas Negroponte, founder of both MIT&amp;#8217;s Media Lab and the One Laptop per Child Association.. &lt;em&gt;Beyond The Hole in the Wall&lt;/em&gt; offers important lessons that could reshape our schools and reinvigorate our educational system. We recently spoke with Mitra about his ideas.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What is self-organized learning?&lt;/strong&gt;&lt;br /&gt;
In most schools, we measure children on what they know. By and large, they have to memorize the content of whatever test is coming up. Because measuring the results of rote learning is easy, rote prevails. What kids know is just not important in comparison with whether they can think.&lt;/p&gt;
&lt;p&gt;Self-organized learning is a process where children in groups take on a topic or question which they then research using the Internet. While doing it, they have myriad discussions with each other that deepen their understanding of the answer. Along the way, there is no adult supervision or guidance of any sort.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How is this form of learning better?&lt;/strong&gt;&lt;br /&gt;
Experiments show that children in unsupervised groups are capable of answering questions many years ahead of the material they&amp;#8217;re learning in school. In fact, they seem to enjoy the absence of adult supervision, and they are very confident of finding the right answer. Ultimately, they retain the learning effortlessly and for years, much longer than what we see with rote memorization of facts and figures.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; What are the barriers that stand in the way of its widespread adoption?&lt;/strong&gt;&lt;br /&gt;
The existing Victorian system of education was created to mass-produce identical human beings, mainly to serve an aristocracy, and, in modern times, an industrial elite. Governments find it difficult to move away from this model, because it has worked. But in a tech-driven knowledge economy this method is not needed anymore, and it will not serve us. But too often we see that teachers and educational administrators feel threatened by self-organized learning. They, therefore, think it is not learning at all.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Does the idea of self-organized learning work better with today&amp;#8217;s child, who is often highly wired and making a wide range of online choices each day?&lt;/strong&gt;&lt;br /&gt;
Yes, it does. Right now, we have a generation of children 16 years old or younger who have never known a world without many of the connecting technologies that we take for granted and rely on heavily. How do these devices affect, and even improve, how we absorb information? Self-organized learning would not work at all without the Internet. Educationists have suggested this type of instruction as a method for years, but the resources were not there until recently. Now, with the Internet, we have the means and the capabilities to watch self-organized learning flourish. It&amp;#8217;s a very exciting time.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;em&gt;&lt;em&gt;Beyond the Hole in the Wall: Discover the Power of Self-Organized Learnin&lt;/em&gt;g&lt;/em&gt; &lt;/em&gt;is part of the &lt;a href="http://www.ted.com/pages/567"&gt;TED Books&lt;/a&gt; series, which is available for the &lt;a href="http://www.amazon.com/Beyond-Hole-Wall-Self-Organized-ebook/dp/B0070YZSFQ/ref=sr_1_2?ie=UTF8&amp;amp;qid=1327368346&amp;amp;sr=8-2"&gt;Kindle &lt;/a&gt;and &lt;a href="http://www.barnesandnoble.com/w/beyond-the-hole-in-the-wall-sugata-mitra/1108362013?ean=2940013710672&amp;amp;itm=1&amp;amp;usri=beyond+the+hole+in+the+wall"&gt;Nook&lt;/a&gt; as well as on Apple&amp;#8217;s&lt;a href="http://itunes.apple.com/us/book/beyond-the-hole-in-the-wall/id497391256?mt=11"&gt; iBookstore&lt;/a&gt;.&lt;/p&gt;
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		<entry>
		<author>
			<name>Emily McManus</name>
					</author>
		<title type="html"><![CDATA[Extreme swimming with the world&#8217;s most dangerous jellyfish: Diana Nyad on TED.com]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/XBHfU6A6xZM/" />
		<id>http://blog.ted.com/?p=54499</id>
		<updated>2012-01-24T16:57:25Z</updated>
		<published>2012-01-24T16:57:25Z</published>
		<category scheme="http://blog.ted.com" term="Health" /><category scheme="http://blog.ted.com" term="Technology" /><category scheme="http://blog.ted.com" term="TEDMED" /><category scheme="http://blog.ted.com" term="TEDTalks" />		<summary type="html"><![CDATA[In the 1970s, Diana Nyad set long-distance swim records that are still unbroken. Thirty years later, at 60, she attempted her longest swim yet, from Cuba to Florida. In this funny, powerful talk at TEDMED, she talks about how to prepare mentally to achieve an extreme dream, and asks: What will YOU do with your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54499&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/24/extreme-swimming-with-the-worlds-most-dangerous-jellyfish-diana-nyad-on-ted-com/">&lt;p&gt;In the 1970s, Diana Nyad set long-distance swim records that are still unbroken. Thirty years later, at 60, she attempted her longest swim yet, from Cuba to Florida. In this funny, powerful talk at TEDMED, she talks about &lt;a href="http://www.ted.com/talks/diana_nyad_extreme_swimming_with_the_world_s_most_dangerous_jellyfish.html"&gt;how to prepare mentally to achieve an extreme dream&lt;/a&gt;, and asks: What will YOU do with your wild, precious life? &lt;em&gt;(Recorded at &lt;a href="http://www.tedmed.com/home"&gt;TEDMED&lt;/a&gt; 2011, October 2011, in San Diego, California. Duration: 16:58)&lt;/em&gt;&lt;/p&gt;
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&lt;p&gt;Watch &lt;a href="http://www.ted.com/talks/diana_nyad_extreme_swimming_with_the_world_s_most_dangerous_jellyfish.html"&gt;Diana Nyad&amp;#8217;s talk on TED.com&lt;/a&gt;, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Learn more about &lt;a href="http://www.tedmed.com/home"&gt;our content partner TEDMED &amp;gt;&amp;gt;&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Watch more talks from our friends at &lt;a href="http://tedconfblog.wordpress.com/category/tedmed/"&gt;TEDMED on TED.com &amp;gt;&amp;gt;&lt;/a&gt;&lt;/p&gt;
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		<entry>
		<author>
			<name>tedblogguest</name>
					</author>
		<title type="html"><![CDATA[Event innovations from TEDx events: We pick 5]]></title>
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		<id>http://blog.ted.com/?p=54443</id>
		<updated>2012-01-24T00:24:40Z</updated>
		<published>2012-01-24T00:11:47Z</published>
		<category scheme="http://blog.ted.com" term="TEDx" /><category scheme="http://blog.ted.com" term="TEDxYouth" />		<summary type="html"><![CDATA[TEDx events &#8212; powered by passionate volunteer hosts and committed audience members &#8212; are hotbeds of innovation, and we&#8217;re constantly looking to them for what&#8217;s next in event planning, audience participation and outreach. Each month, the TEDx team picks 10 great event ideas bubbling up from the TEDx community, highlighting them in a newsletter and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54443&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/23/event-innovations-from-tedx-events-we-pick-5/">&lt;p&gt;TEDx events &amp;#8212; powered by passionate volunteer hosts and committed audience members &amp;#8212; are hotbeds of innovation, and we&amp;#8217;re constantly looking to them for what&amp;#8217;s next in event planning, audience participation and outreach. Each month, the TEDx team picks 10 great event ideas bubbling up from the TEDx community, highlighting them in a newsletter and on the &lt;a href="http://www.ted.com/pages/tedx_innovations"&gt;TEDx Innovations page&lt;/a&gt; on the TEDx site. &lt;/p&gt;
&lt;p&gt;We&amp;#8217;ve picked five of our January favorites below &amp;#8212; see all 10 on the &lt;a href="http://www.ted.com/pages/tedx_innovations"&gt;TEDx Innovations page&lt;/a&gt;, where you can also sign up for February&amp;#8217;s newsletter.&lt;/p&gt;
&lt;p&gt;(And if you have a TEDx innovation to share, email &lt;a href="mailto:tedxstories@ted.com"&gt;tedxstories@ted.com&lt;/a&gt;.)&lt;/p&gt;
&lt;p&gt;&lt;img src="http://gallery.mailchimp.com/07487d1456302a286cf9c4ccc/images/Jan_Innovations_TEDxValencia.jpeg" alt="" width="160px" height="121" style="float:left;margin:0 10px 10px 0;" /&gt;&lt;strong&gt;During TEDxValencia, attendees wrote out ideas and thoughts on Post-it notes,&lt;/strong&gt; which were displayed on a wall during the event. Afterward, the notes were scanned and compiled on an interactive microsite. Learn more from &lt;a href="http://tedxvalencia.rafaarmero.com/"&gt;TEDxValencia &amp;gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://gallery.mailchimp.com/07487d1456302a286cf9c4ccc/images/Jan_Innovations_TEDxValedosVinhedos.jpeg" alt="" width="160px" height="121" style="float:right;margin:0 10px 10px 0;" /&gt;&lt;strong&gt;Dez Propaganda commissioned an 18-minute composition for TEDxValedosVinhedos,&lt;/strong&gt; written by Valmor Pedretti Jr., with vocal contribution from Luiza Caspary. Attendees got a copy of the song on a CD in their gift bags, and you can &lt;a href="http://soundcloud.com/coletivo433/433-15-futures/s-wgwdS"&gt;hear it here &amp;gt;&amp;gt;&amp;gt;&lt;/a&gt;&amp;lt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://gallery.mailchimp.com/07487d1456302a286cf9c4ccc/images/Jan_Innovations_TEDxDelft.jpeg" alt="" width="160px" height="121" style="float:left;margin:0 10px 10px 0;" /&gt;&lt;strong&gt;At TEDxDelft, sponsor Senz let attendees test their storm umbrellas &amp;#8212; &lt;/strong&gt;designed with one side longer than the other &amp;#8212; against a giant wind machine just outside the venue. Result? &lt;a href="http://www.facebook.com/media/set/?set=a.296136603740421.72895.165265386827544&amp;amp;type=3"&gt;Hilarious pics &amp;gt;&amp;gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://gallery.mailchimp.com/07487d1456302a286cf9c4ccc/images/Jan_Innovations_TEDxAmericanRiveria_1_.jpeg" alt="" width="160px" height="121" style="float:right;margin:0 10px 10px 0;" /&gt;The TEDxAmericanRiviera stage was covered with rectangles of Mylar stretched across iron tubing.&lt;/strong&gt; During rehearsal, speakers were given white pens and asked to write their &amp;#8220;idea worth spreading&amp;#8221; on the mylar. The makeshift boards were covered by the end of the day, and gave an amazing close-up when &lt;a href="http://www.flickr.com/search/?q=TEDxAmericanRiviera&amp;amp;f=hp"&gt;captured on video &amp;gt;&amp;gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://gallery.mailchimp.com/07487d1456302a286cf9c4ccc/images/Jan_Innovations_TEDxYouthChisinau.jpeg" alt="" width="160px" height="107" style="float:left;margin:0 10px 10px 0;" /&gt;&lt;strong&gt;On TEDxYouthDay, TEDxYouth@Chisinau held a viewing party for 47 young people at the juvenile prison in Lipcani, Moldova.&lt;/strong&gt; At the end, the group was asked to write what &amp;#8220;youth&amp;#8221; means to them on a piece of paper, and then to fold a paper plane and fly it through the air. As youth reporter Alexandru Lebedev writes: &amp;#8220;Some of them drew prison symbols, others wrote the names of social networks that they have heard about, and some wrote that they want to fall in love, or to love, or to have a family, or to have a house and a place that could give them warmth.&amp;#8221; &lt;a href="http://blog.tedx.com/post/13562134710/inspiring-youth-at-a-juvenile-prison"&gt;Read the full story on the TEDx blog &amp;gt;&amp;gt;&amp;gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;See all 10 innovations on the &lt;a href="http://www.ted.com/pages/tedx_innovations"&gt;TEDx Innovations page&lt;/a&gt;, where you can also sign up for February&amp;#8217;s newsletter.&lt;/p&gt;
&lt;br /&gt;  &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/tedconfblog.wordpress.com/54443/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/tedconfblog.wordpress.com/54443/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/tedconfblog.wordpress.com/54443/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/tedconfblog.wordpress.com/54443/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/tedconfblog.wordpress.com/54443/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/tedconfblog.wordpress.com/54443/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/tedconfblog.wordpress.com/54443/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/tedconfblog.wordpress.com/54443/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/tedconfblog.wordpress.com/54443/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/tedconfblog.wordpress.com/54443/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/tedconfblog.wordpress.com/54443/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/tedconfblog.wordpress.com/54443/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/tedconfblog.wordpress.com/54443/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/tedconfblog.wordpress.com/54443/" /&gt;&lt;/a&gt; &lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;amp;blog=14795620&amp;amp;post=54443&amp;amp;subd=tedconfblog&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/TEDBlog/~4/hEMwlzEOVY0" height="1" width="1"/&gt;</content>
		<link rel="replies" type="text/html" href="http://blog.ted.com/2012/01/23/event-innovations-from-tedx-events-we-pick-5/#comments" thr:count="1" />
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		<entry>
		<author>
			<name>Emily McManus</name>
					</author>
		<title type="html"><![CDATA[A primer on 3D printing: Lisa Harouni on TED.com]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/7VwUGZppI80/" />
		<id>http://blog.ted.com/?p=54422</id>
		<updated>2012-01-23T17:56:05Z</updated>
		<published>2012-01-23T16:00:09Z</published>
		<category scheme="http://blog.ted.com" term="Business" /><category scheme="http://blog.ted.com" term="Design" /><category scheme="http://blog.ted.com" term="invention" /><category scheme="http://blog.ted.com" term="Technology" /><category scheme="http://blog.ted.com" term="TEDSalon" />		<summary type="html"><![CDATA[2012 may be the year of 3D printing, when this three-decade-old technology finally becomes accessible and even commonplace. Lisa Harouni gives a useful introduction to this fascinating way of making things &#8212; including intricate objects once impossible to create. (Recorded at TEDSalon London, November 2011, in London, UK. Duration: 14:50) Watch Lisa Harouni&#8217;s talk on TED.com, where [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54422&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/23/a-primer-on-3d-printing-lisa-harouni-on-ted-com/">&lt;p&gt;2012 may be &lt;a href="http://www.ted.com/talks/lisa_harouni_a_primer_on_3d_printing.html"&gt;the year of 3D printing&lt;/a&gt;, when this three-decade-old technology finally becomes accessible and even commonplace. Lisa Harouni gives a useful introduction to this fascinating way of making things &amp;#8212; including intricate objects once impossible to create. &lt;em&gt;(Recorded at TEDSalon London, November 2011, in London, UK. Duration: 14:50)&lt;/em&gt;&lt;/p&gt;
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&lt;p&gt;Watch &lt;strong&gt;&lt;a href="http://www.ted.com/talks/lisa_harouni_a_primer_on_3d_printing.html"&gt;Lisa Harouni&amp;#8217;s talk on TED.com&lt;/a&gt;&lt;/strong&gt;, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.&lt;/p&gt;
&lt;br /&gt;  &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/tedconfblog.wordpress.com/54422/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/tedconfblog.wordpress.com/54422/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/tedconfblog.wordpress.com/54422/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/tedconfblog.wordpress.com/54422/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/tedconfblog.wordpress.com/54422/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/tedconfblog.wordpress.com/54422/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/tedconfblog.wordpress.com/54422/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/tedconfblog.wordpress.com/54422/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/tedconfblog.wordpress.com/54422/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/tedconfblog.wordpress.com/54422/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/tedconfblog.wordpress.com/54422/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/tedconfblog.wordpress.com/54422/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/tedconfblog.wordpress.com/54422/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/tedconfblog.wordpress.com/54422/" /&gt;&lt;/a&gt; &lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;amp;blog=14795620&amp;amp;post=54422&amp;amp;subd=tedconfblog&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/TEDBlog/~4/7VwUGZppI80" height="1" width="1"/&gt;</content>
		<link rel="replies" type="text/html" href="http://blog.ted.com/2012/01/23/a-primer-on-3d-printing-lisa-harouni-on-ted-com/#comments" thr:count="1" />
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		<entry>
		<author>
			<name>tedstaff</name>
					</author>
		<title type="html"><![CDATA[Is there a real you? Julian Baggini on TED.com]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/7Wp2Nt6TrnE/" />
		<id>http://tedconfblog.wordpress.com/?p=54416</id>
		<updated>2012-01-22T16:42:04Z</updated>
		<published>2012-01-22T16:41:11Z</published>
		<category scheme="http://blog.ted.com" term="TEDx" />		<summary type="html"><![CDATA[What makes you, you? Is it how you think of yourself, how others think of you, or something else entirely? At TEDxYouth@Manchester, Julian Baggini draws from philosophy and neuroscience to give a surprising answer. (Recorded at TEDxYouth@Manchester, August 2011, in Miami Beach, Florida. Duration: 12:14) Watch Julian Baggini&#8217;s talk on TED.com, where you can download [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54416&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/22/plant-based-fuels-that-could-power-a-jet-bilal-bomani-on-ted-com-2/">&lt;p&gt;&lt;a href="http://www.ted.com/talks/julian_baggini_is_there_a_real_you.html"&gt;What makes you, you?&lt;/a&gt; Is it how you think of yourself, how others think of you, or something else entirely? At TEDxYouth@Manchester, Julian Baggini draws from philosophy and neuroscience to give a surprising answer. &lt;em&gt;(Recorded at &lt;a href="http://www.tedxyouthmanchester.com/"&gt;TEDxYouth@Manchester&lt;/a&gt;, August 2011, in Miami Beach, Florida. Duration: 12:14)&lt;/em&gt;&lt;/p&gt;
&lt;span style="text-align:center; display: block;"&gt;&lt;a href="http://blog.ted.com/2012/01/22/plant-based-fuels-that-could-power-a-jet-bilal-bomani-on-ted-com-2/"&gt;&lt;img src="http://img.youtube.com/vi/GFIyhseYTWg/2.jpg" alt="" /&gt;&lt;/a&gt;&lt;/span&gt;
&lt;p&gt;Watch &lt;strong&gt;&lt;a href="http://www.ted.com/talks/julian_baggini_is_there_a_real_you.html"&gt;Julian Baggini&amp;#8217;s talk on TED.com&lt;/a&gt;&lt;/strong&gt;, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.&lt;/p&gt;
&lt;br /&gt;  &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/tedconfblog.wordpress.com/54416/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/tedconfblog.wordpress.com/54416/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/tedconfblog.wordpress.com/54416/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/tedconfblog.wordpress.com/54416/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/tedconfblog.wordpress.com/54416/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/tedconfblog.wordpress.com/54416/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/tedconfblog.wordpress.com/54416/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/tedconfblog.wordpress.com/54416/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/tedconfblog.wordpress.com/54416/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/tedconfblog.wordpress.com/54416/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/tedconfblog.wordpress.com/54416/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/tedconfblog.wordpress.com/54416/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/tedconfblog.wordpress.com/54416/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/tedconfblog.wordpress.com/54416/" /&gt;&lt;/a&gt; &lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;amp;blog=14795620&amp;amp;post=54416&amp;amp;subd=tedconfblog&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/TEDBlog/~4/7Wp2Nt6TrnE" height="1" width="1"/&gt;</content>
		<link rel="replies" type="text/html" href="http://blog.ted.com/2012/01/22/plant-based-fuels-that-could-power-a-jet-bilal-bomani-on-ted-com-2/#comments" thr:count="3" />
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		<entry>
		<author>
			<name>tedstaff</name>
					</author>
		<title type="html"><![CDATA[Plant-based fuels that could power a jet: Bilal Bomani on TED.com]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/w6EMOe4226c/" />
		<id>http://blog.ted.com/?p=54414</id>
		<updated>2012-01-22T16:42:41Z</updated>
		<published>2012-01-21T16:00:43Z</published>
		<category scheme="http://blog.ted.com" term="biology" /><category scheme="http://blog.ted.com" term="Science" /><category scheme="http://blog.ted.com" term="Technology" /><category scheme="http://blog.ted.com" term="TEDx" />		<summary type="html"><![CDATA[Algae plus salt water equals … fuel? At TEDxNASA@SiliconValley, Bilal Bomani reveals a self-sustaining ecosystem that produces biofuels &#8212; without wasting arable land or fresh water. (Recorded at TEDxNASA@SiliconValley, August 2011, in Miami Beach, Florida. Duration: 14:27) Watch Bilal Bomani&#8217;s talk on TED.com, where you can download it, rate it, comment on it and find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54414&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/21/plant-based-fuels-that-could-power-a-jet-bilal-bomani-on-ted-com/">&lt;p&gt;Algae plus salt water equals … fuel? At TEDxNASA@SiliconValley, Bilal Bomani reveals &lt;a href="http://www.ted.com/talks/bilal_bomani_plant_fuels_that_could_power_a_jet.html"&gt;a self-sustaining ecosystem that produces biofuels&lt;/a&gt; &amp;#8212; without wasting arable land or fresh water. &lt;em&gt;(Recorded at &lt;a href="http://tedxnasa.com/"&gt;TEDxNASA@SiliconValley&lt;/a&gt;, August 2011, in Miami Beach, Florida. Duration: 14:27)&lt;/em&gt;&lt;/p&gt;
&lt;span style="text-align:center; display: block;"&gt;&lt;a href="http://blog.ted.com/2012/01/21/plant-based-fuels-that-could-power-a-jet-bilal-bomani-on-ted-com/"&gt;&lt;img src="http://img.youtube.com/vi/GCOc31fQi7A/2.jpg" alt="" /&gt;&lt;/a&gt;&lt;/span&gt;
&lt;p&gt;Watch &lt;strong&gt;&lt;a href="http://www.ted.com/talks/bilal_bomani_plant_fuels_that_could_power_a_jet.html"&gt;Bilal Bomani&amp;#8217;s talk on TED.com&lt;/a&gt;&lt;/strong&gt;, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.&lt;/p&gt;
&lt;br /&gt;  &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/tedconfblog.wordpress.com/54414/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/tedconfblog.wordpress.com/54414/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/tedconfblog.wordpress.com/54414/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/tedconfblog.wordpress.com/54414/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/tedconfblog.wordpress.com/54414/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/tedconfblog.wordpress.com/54414/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/tedconfblog.wordpress.com/54414/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/tedconfblog.wordpress.com/54414/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/tedconfblog.wordpress.com/54414/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/tedconfblog.wordpress.com/54414/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/tedconfblog.wordpress.com/54414/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/tedconfblog.wordpress.com/54414/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/tedconfblog.wordpress.com/54414/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/tedconfblog.wordpress.com/54414/" /&gt;&lt;/a&gt; &lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;amp;blog=14795620&amp;amp;post=54414&amp;amp;subd=tedconfblog&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/TEDBlog/~4/w6EMOe4226c" height="1" width="1"/&gt;</content>
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		<link rel="replies" type="application/atom+xml" href="http://blog.ted.com/2012/01/21/plant-based-fuels-that-could-power-a-jet-bilal-bomani-on-ted-com/feed/atom/" thr:count="0" />
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		<entry>
		<author>
			<name>Thu-Huong Ha</name>
					</author>
		<title type="html"><![CDATA[Harnessing the power of reading: Q&amp;A with illustrator Elizabeth Zunon]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/b-nuJotfxtk/" />
		<id>http://blog.ted.com/?p=54371</id>
		<updated>2012-01-21T14:30:35Z</updated>
		<published>2012-01-21T00:27:20Z</published>
		<category scheme="http://blog.ted.com" term="Q&amp;A" /><category scheme="http://blog.ted.com" term="ted fellows" /><category scheme="http://blog.ted.com" term="TEDTalks" />		<summary type="html"><![CDATA[Yesterday, TED Fellow William Kamkwamba debuted an illustrated children’s version of his memoir The Boy Who Harnessed the Wind, co-written with Bryan Mealer and illustrated by Elizabeth Zunon. Since its publication in 2009, The Boy Who Harnessed the Wind has been printed in 17 editions internationally. For this Young Readers edition, for ages 6 and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54371&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/20/harnessing-the-power-of-reading-qa-with-elizabeth-zunon/">&lt;p&gt;&lt;img class="aligncenter size-large wp-image-54372" title="The Boy Who Harnessed the Wind" src="http://tedconfblog.files.wordpress.com/2012/01/the-boy-who-harnessed-the-wind-cover.jpg?w=525" alt="" width="262.5" height="222" style="float:left;margin:0 10px 10px 0;" /&gt;Yesterday, TED Fellow William Kamkwamba debuted an illustrated children’s version of his memoir &lt;em&gt;&lt;a href="http://www.amazon.com/Boy-Who-Harnessed-Wind-Readers/dp/0803735111"&gt;The Boy Who Harnessed the Wind&lt;/a&gt;&lt;/em&gt;, co-written with Bryan Mealer and illustrated by Elizabeth Zunon. Since its publication in 2009, &lt;em&gt;&lt;a href="http://www.amazon.com/Boy-Who-Harnessed-Wind-Electricity/dp/0061730327"&gt;The Boy Who Harnessed the Wind&lt;/a&gt;&lt;/em&gt; has been printed in 17 editions internationally. For this Young Readers edition, for ages 6 and up, Kamkwamba’s story is accompanied by Zunon’s uniquely subtle mix of oil and collage. &lt;/p&gt;
&lt;p&gt;In conjunction with the launch of the book’s children’s edition, Kamkwamba’s NGO, &lt;a href="http://movingwindmills.org/"&gt;Moving Windmills Project&lt;/a&gt;, is collaborating with the Pearson Foundation on an initiative to send up to 10,000 children’s books to Wimbe lending library, near Kamkwamba’s village in Malawi &amp;#8212; the place where his story began. Each time the book is read online, the library receives one new book. So far there have been over 7,000 readings completed online. &lt;a href="http://www.wegivebooks.org/campaigns/harnessing-the-power-of-reading"&gt;Learn more.&lt;/a&gt; Kamkwamba is now a sophomore at Dartmouth majoring in Environmental Sciences.&lt;/p&gt;
&lt;p&gt;We caught up with illustrator and former Côte d&amp;#8217;Ivoire denizen Elizabeth Zunon to ask her about this beautiful new edition.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://tedconfblog.files.wordpress.com/2012/01/elizabethzunon.jpg"&gt;&lt;img src="http://tedconfblog.files.wordpress.com/2012/01/elizabethzunon.jpg" alt="" title="ElizabethZunon" width="215" height="296" class="alignleft size-full wp-image-54406" style="float:right;margin:0 0 10px 10px;" /&gt;&lt;/a&gt;&lt;strong&gt;What about this story touched you?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I was touched by William&amp;#8217;s problem-solving mentality during a crisis. He endured the drought and had to drop out of school, but still figured out a way to piece together a solution with determination and only the materials that he had.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How did you decide the style of the illustrations?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I love combining oil painted portraits and collage elements, so I thought that exploring this style would fit perfectly for this book. I am always collecting pieces of colored and textured paper and fabric, and taking photographs. I thought that literally “building” the illustrations with my own found items would reflect Williams searching and building process as well.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How do you think your style and William&amp;#8217;s story work together to create a new narrative?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I think that they both demonstrate the process of collecting, altering and piecing together disparate parts. Trusting in oneself and in one&amp;#8217;s idea, even before it has been completed or is actually successful, is the key to satisfaction. Having the artwork demonstrate the same notions that the story does only enforces the narrative.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What do you hope young readers will learn from this story?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I hope that they&amp;#8217;ll learn that you can build your dreams with the pieces that are already around you &amp;#8212; that every positive and negative experience you live through is a puzzle piece for the legacy you will leave to others. Hope, courage and endless possibilities live everywhere!&lt;/p&gt;
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		<entry>
		<author>
			<name>tedstaff</name>
					</author>
		<title type="html"><![CDATA[The beautiful math behind the ugliest music: Scott Rickard on TED.com]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/SmJIHyu7M8U/" />
		<id>http://blog.ted.com/?p=54403</id>
		<updated>2012-01-21T00:01:58Z</updated>
		<published>2012-01-20T16:00:55Z</published>
		<category scheme="http://blog.ted.com" term="Entertainment" /><category scheme="http://blog.ted.com" term="music" /><category scheme="http://blog.ted.com" term="TEDx" />		<summary type="html"><![CDATA[Scott Rickard set out to engineer the ugliest possible piece of music, devoid of any pattern, using a mathematical concept known as the Golomb ruler. At TEDxMIA, he shares the math behind musical beauty (and its opposite). (Recorded at TEDxMIA, September 2011, in Miami Beach, Florida. Duration: 9:46) Watch Scott Rickard&#8217;s talk on TED.com, where [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54403&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/20/the-beautiful-math-behind-the-ugliest-music-scott-rickard-on-ted-com/">&lt;p&gt;Scott Rickard set out to engineer the ugliest possible piece of music, devoid of any pattern, using a mathematical concept known as the Golomb ruler. At TEDxMIA, he shares &lt;a href="http://www.ted.com/talks/scott_rickard_the_beautiful_math_behind_the_ugliest_music.html"&gt;the math behind musical beauty&lt;/a&gt; (and its opposite). &lt;em&gt;(Recorded at &lt;a href="http://tedxMIA.com/"&gt;TEDxMIA&lt;/a&gt;, September 2011, in Miami Beach, Florida. Duration: 9:46)&lt;/em&gt;&lt;/p&gt;
&lt;span style="text-align:center; display: block;"&gt;&lt;a href="http://blog.ted.com/2012/01/20/the-beautiful-math-behind-the-ugliest-music-scott-rickard-on-ted-com/"&gt;&lt;img src="http://img.youtube.com/vi/RENk9PK06AQ/2.jpg" alt="" /&gt;&lt;/a&gt;&lt;/span&gt;
&lt;p&gt;Watch &lt;strong&gt;&lt;a href="http://www.ted.com/talks/scott_rickard_the_beautiful_math_behind_the_ugliest_music.html"&gt;Scott Rickard&amp;#8217;s talk on TED.com&lt;/a&gt;&lt;/strong&gt;, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.&lt;/p&gt;
&lt;br /&gt;  &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/tedconfblog.wordpress.com/54403/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/tedconfblog.wordpress.com/54403/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/tedconfblog.wordpress.com/54403/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/tedconfblog.wordpress.com/54403/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/tedconfblog.wordpress.com/54403/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/tedconfblog.wordpress.com/54403/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/tedconfblog.wordpress.com/54403/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/tedconfblog.wordpress.com/54403/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/tedconfblog.wordpress.com/54403/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/tedconfblog.wordpress.com/54403/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/tedconfblog.wordpress.com/54403/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/tedconfblog.wordpress.com/54403/" /&gt;&lt;/a&gt; &lt;a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/tedconfblog.wordpress.com/54403/"&gt;&lt;img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/tedconfblog.wordpress.com/54403/" /&gt;&lt;/a&gt; &lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;amp;blog=14795620&amp;amp;post=54403&amp;amp;subd=tedconfblog&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/TEDBlog/~4/SmJIHyu7M8U" height="1" width="1"/&gt;</content>
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		<entry>
		<author>
			<name>Karen Eng</name>
					</author>
		<title type="html"><![CDATA[Udder genius: Fellows Friday with Su Kahumbu]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/HKdJnHqItpc/" />
		<id>http://blog.ted.com/?p=54376</id>
		<updated>2012-01-20T16:48:20Z</updated>
		<published>2012-01-20T15:48:00Z</published>
		<category scheme="http://blog.ted.com" term="Business" /><category scheme="http://blog.ted.com" term="development" /><category scheme="http://blog.ted.com" term="education" /><category scheme="http://blog.ted.com" term="Q&amp;A" /><category scheme="http://blog.ted.com" term="Technology" /><category scheme="http://blog.ted.com" term="ted fellows" /><category scheme="http://blog.ted.com" term="TEDGlobal2010" />		<summary type="html"><![CDATA[Agriculturalist and social entrepreneur Su Kahumbu created iCow, a mobile app that supports farmers caring for livestock. Soon it will become an information-delivery platform that could help generate a whole new crop of young farmers. What does iCow do? The iCow application essentially reminds small-scale dairy farmers in Kenya of important periods in gestation. This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54376&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/20/udder-genius-fellows-friday-with-su-kahumbu/">&lt;p&gt;&lt;img src="http://tedconfblog.files.wordpress.com/2012/01/sukahumbu_ted_qa1.jpg" alt="Su Kahumbu" title="SuKahumbu_TED_QA" width="530" height="400" class="aligncenter size-full wp-image-54379" /&gt;&lt;/p&gt;
&lt;div class="FellowsFriday_dek"&gt;Agriculturalist and social entrepreneur Su Kahumbu created &lt;a href="http://icow.co.ke/" target="_blank"&gt;iCow&lt;/a&gt;, a mobile app that supports farmers caring for livestock. Soon it will become an information-delivery platform that could help generate a whole new crop of young farmers.&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;What does iCow do? &lt;/strong&gt;&lt;br /&gt;
The iCow application essentially reminds small-scale dairy farmers in Kenya of important periods in gestation. This was information farmers previously had to acquire by contacting veterinary offices or artificial insemination providers. Now, via SMS, farmers register, inputting information about their livestock, and iCow pushes information and instructions to them, prompting them on what to do during vital gestation days. It also offers tips and information on feeding practices, disease control, and so on. Much of this information is delivered over SMS, but farmers may also speak to a live person in our customer care centre. Our farmers will never trust something that is absolutely virtual &amp;#8212; they like to know there’s a voice at the other end of the phone if they need it!&lt;/p&gt;
&lt;p&gt;But iCow has already grown from when we launched it in June 2011 with two features &amp;#8212; the gestation calendar and a search directory to help farmers find nearby vets and artificial inseminators. Literally &amp;#8212; within two days &amp;#8212; farmers started asking for more features. So we started building them, such as the iCow marketplace.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://tedconfblog.files.wordpress.com/2012/01/img_3495.jpg"&gt;&lt;img src="http://tedconfblog.files.wordpress.com/2012/01/img_3495.jpg?w=393&amp;#038;h=525" alt="Farmer registering with iCow" title="IMG_3495" width="393" height="525" class="aligncenter size-large wp-image-54382" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;div class="FellowsFriday_cutline"&gt;A farmer registers with iCow. Click to see larger image. Photo: Su Kahumbu&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;How does the marketplace work? &lt;/strong&gt;&lt;br /&gt;
Many farmers in the dairy sector often upgrade or sell their animals. There&amp;#8217;s as much interest in selling your in-calf heifers as there is in selling milk to processors. But while the processors have done a fairly good job of networking on developing milk-aggregating posts, not as much has been done where farmers can actually find other farmers who are selling animals. iCow allows farmers to post notices of animals for sale on the platform, and then farmers across the country can find them. If you&amp;#8217;re looking for a specific breed within a particular distance, you can find out easily whether there’s one for sale. &lt;/p&gt;
&lt;p&gt;Also, some products don&amp;#8217;t have a very well-developed value chain &amp;#8212; say, goat’s milk. iCow enables farmers who have only have few goats and therefore small amounts of milk to find each other and aggregate their product so that it can be taken to market. Farmers can post produce for direct sale on the platform as well, of course. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;But the platform goes beyond serving farmers’ needs.&lt;/strong&gt;&lt;br /&gt;
iCow is the last mile to the farmer. And that is very, very powerful. For many organizations, government ministries, and other stakeholders in the agricultural sector, the only way to get out to the farm is either by vehicle or working in small projects with us around the country. iCow essentially networks farmers that would otherwise be very difficult to access. Right now, iCow has 80 percent geographical penetration across the country. This enables all of the other stakeholders access to those farmers. iCow is already becoming a tool that’s not only used by farmers, but also by government and other agricultural industry stakeholders. &lt;/p&gt;
&lt;p&gt;For example, the platform allows farmers to alert the system immediately when there are disease outbreaks, allowing everyone react to it very quickly. The local authorities can then broadcast this news to all farmers on the platform in the affected region, telling them where and when to find vaccination services. Other stakeholders are using it to advertise agricultural field days or exhibitions in certain locations, or to offer financial services, for example.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://tedconfblog.files.wordpress.com/2012/01/img_1139.jpg"&gt;&lt;img src="http://tedconfblog.files.wordpress.com/2012/01/img_1139.jpg?w=525&amp;#038;h=393" alt="The customer care centre" title="IMG_1139" width="525" height="393" class="aligncenter size-large wp-image-54394" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;div class="FellowsFriday_cutline"&gt;iCow&amp;#8217;s customer care staff. Click to see larger image. Photo: Su Kahumbu&lt;/div&gt;
&lt;p&gt;&lt;span id="more-54376"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You’ve said that one of the reasons you came up with the idea for iCow was to engage youth in agriculture. Why is this so important?&lt;br /&gt;
&lt;/strong&gt;iCow is actually a small part of a much larger original idea that’s still in development &amp;#8212; mKulima, a voice-based agricultural encyclopedia accessible via mobile phone.&lt;/p&gt;
&lt;p&gt;I originally got the idea because I realized it’s crucial to involve young people in farming. The average age of farmers all over the world is high &amp;#8212; in Kenya, it’s 48; in the United States, it’s upwards of about 55 &amp;#8212; and as farmers retire, there aren’t enough people interested in the industry to replace them. This is one of the reasons why food production is decreasing. &lt;/p&gt;
&lt;p&gt;In Kenya, some of the younger farmers coming in don’t have the required knowledge, as they didn’t grow up in a farming environment. The original idea was to be able to disseminate information to young farmers to support their work. I figured that mobile phones were the most direct way of engaging youth, as it’s a technology they’re all familiar with. &lt;/p&gt;
&lt;p&gt;We’re also developing agricultural education products in video, which you can see on the &lt;a href="http://icow.co.ke/" target="_blank"&gt;website&lt;/a&gt;. The general idea is to develop content using media formats that would engage any interested youth, taking the opportunity to deepen interest or educate. In the future, we may develop materials in print media. Comic strips could be used as well.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What’s the status of iCow now, and of mKulima?&lt;/strong&gt;&lt;br /&gt;
We&amp;#8217;re about to enroll Africans in a very big way. So far, we’ve done lots of work on the ground with farmer groups, and internet networking. We hold events and hand out information &amp;#8212; word of mouth is important. The farmers are very responsive, they&amp;#8217;re very interested.&lt;/p&gt;
&lt;p&gt;We have about 5,000 users across 34 counties, but we’re planning a mass rollout across mobile networks soon, and are raising funds for that. We plan to have more than 1 million farmers on the platform within two years. That may seem a lot, but Kenya is a nation of 40 million people, of which 70 percent of the country are involved in agriculture. The mKulima concept is still being developed &amp;#8212; and will of course include information on vegetable crops as well as livestock &amp;#8212; but it will all be rolled out under the iCow brand. &lt;/p&gt;
&lt;p&gt;We&amp;#8217;re thrilled with what we have now, but in terms of product development and features, there’s much, much more I want to add. It will take about five years to create a superb package of new features and expand the functionality of the ones already available. &lt;/p&gt;
&lt;p&gt;Part of this is a usability issue. If a product comes onto the market with 70 features, there would be information overload and nobody would take it up. You have start simply and work your way up &amp;#8212; especially as our initial target group was older. Youth pick things up much faster, but the older people on the farms at the moment need these services the most. We need to work at their pace. &lt;/p&gt;
&lt;p&gt;&lt;a href="http://tedconfblog.files.wordpress.com/2012/01/img_3419.jpg"&gt;&lt;img src="http://tedconfblog.files.wordpress.com/2012/01/img_3419.jpg?w=525&amp;#038;h=393" alt="Showing farmers how to register on iCow" title="IMG_3419" width="525" height="393" class="aligncenter size-large wp-image-54387" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;div class="FellowsFriday_cutline"&gt;
Beth from customer care explains iCow to farmers at Ol Kalou Farmer Field Day. Click to see larger image. Photo: Su Kahumbu&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;What&amp;#8217;s been your biggest challenge?&lt;/strong&gt;&lt;br /&gt;
It’s the pace of technology. I&amp;#8217;m a very impatient person &amp;#8212; so when I come up with an idea, I want it done tomorrow. With the pace of innovation and technology, it just doesn&amp;#8217;t happen, especially where you&amp;#8217;re blazing new frontiers. It just doesn&amp;#8217;t happen. And that, for me, has got to be the most frustrating thing.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How has being a TED Fellow changed the way you work?&lt;/strong&gt;&lt;br /&gt;
Being a TED Fellow opened a lot of doors for me. If you&amp;#8217;re a professional entrepreneur who&amp;#8217;s very heavily involved in your work, there&amp;#8217;s often not a lot of media focus on what you&amp;#8217;re doing. And most entrepreneurs don&amp;#8217;t make a lot of money &amp;#8212; impact is what satisfies them, as well as results and scalability. Being a TED Fellow has generated a lot of media interest and general awareness, and boosted my confidence. It’s driven great partners in my direction, funding from people who just love the idea and want to support it. &lt;/p&gt;
&lt;p&gt;The mentorship TED offers is really incredible, as well. They not only help us fine-tune our projects, but ourselves. They’ve helped me discover very clearly my weaknesses and strengths, and how to harness them to better support my vision. My coach spends a lot of time telling me to let go of some things, that I&amp;#8217;m an obsessive person. She says, “You know what, if you&amp;#8217;d let go of stuff, you can be more.” Half the time she&amp;#8217;s just trying to ground me in a good way so that I can focus better on the big picture. &lt;/p&gt;
&lt;p&gt;Then there are the other Fellows. I think there&amp;#8217;s a competitive streak in all of us, and we are all just in awe of each other. That helps inspire and push us. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;There are many aspiring social entrepreneurs out there who are trying to take their passion and ideas to the next level; what&amp;#8217;s one piece of advice you would give them based on your own experience and successes?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If you’re developing a product, focus on getting a working prototype done. Getting people to believe in or even understand iCow was very difficult in the idea stage. The IT people didn&amp;#8217;t understand agriculture, and the agriculture people didn&amp;#8217;t understand IT. People in finance didn&amp;#8217;t understand either! Sometimes you have to connect the dots just to explain what it is you’re doing. And the best way is to get a prototype out there and show people. And they’ll get it.&lt;/p&gt;
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		<author>
			<name>tedstaff</name>
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		<title type="html"><![CDATA[How to make choosing easier: Sheena Iyengar on TED.com]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TEDBlog/~3/E8DNWwIXOsU/" />
		<id>http://blog.ted.com/?p=54401</id>
		<updated>2012-01-20T23:53:55Z</updated>
		<published>2012-01-19T15:50:25Z</published>
		<category scheme="http://blog.ted.com" term="Business" /><category scheme="http://blog.ted.com" term="invention" /><category scheme="http://blog.ted.com" term="TEDSalon" />		<summary type="html"><![CDATA[We all want customized experiences and products &#8212; but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. (Recorded at TEDSalon New York 2011, November 2011, in New York, NY. Duration: 16:05) Watch Sheena Iyengar&#8217;s talk on TED.com, where you can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&amp;blog=14795620&amp;post=54401&amp;subd=tedconfblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<content type="html" xml:base="http://blog.ted.com/2012/01/19/how-to-make-choosing-easier-sheena-iyengar-on-ted-com/">&lt;p&gt;We all want customized experiences and products &amp;#8212; but when faced with 700 options, consumers freeze up. With &lt;a href="http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html"&gt;fascinating new research&lt;/a&gt;, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. &lt;em&gt;(Recorded at TEDSalon New York 2011, November 2011, in New York, NY. Duration: 16:05)&lt;/em&gt;&lt;/p&gt;
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&lt;p&gt;Watch &lt;strong&gt;&lt;a href="http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html"&gt;Sheena Iyengar&amp;#8217;s talk on TED.com&lt;/a&gt;&lt;/strong&gt;, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.&lt;/p&gt;
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