Total Customer http://www.totalcustomer.org Strategy, innovation and ROI for marketing and CRM professionals Wed, 28 Sep 2016 18:32:34 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 Checking In: Personalized Service Meets Personalized Data http://www.totalcustomer.org/2016/09/19/checking-personalized-service-meets-personalized-data/ Mon, 19 Sep 2016 18:28:46 +0000 http://www.totalcustomer.org/?p=11826 Every successful executive in the hospitality business knows the importance of the customer experience. The current art and science requires a level of personal touch. ...

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]]> Building a bridge between mobile and loyalty http://www.totalcustomer.org/2016/09/16/driving-digital-wallet-adoption-consumers/ Fri, 16 Sep 2016 17:53:50 +0000 http://www.totalcustomer.org/?p=11817 The world of payments and mobile devices has officially converged.  Mobile payments, or digital wallets as they are commonly referred, present yet another way for ...

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]]> The changing face of customer loyalty http://www.totalcustomer.org/2016/09/05/changing-face-customer-loyalty/ Mon, 05 Sep 2016 14:32:09 +0000 http://www.totalcustomer.org/?p=11812 Customer loyalty has evolved. Shoppers now enjoy a fast-paced lifestyle filled with digital interactions and expect to be rewarded immediately. Retailers, on the other hand, ...

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]]> Going Plenti by going mobile panel at last year’s America’s Customer Festival http://www.totalcustomer.org/2016/08/15/going-plenti-going-mobile-panel-last-years-americas-customer-festival/ Mon, 15 Aug 2016 17:31:49 +0000 http://www.totalcustomer.org/?p=11803 Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the ...

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]]> Making Customer Analytics Make Money http://www.totalcustomer.org/2016/08/15/11799/ Mon, 15 Aug 2016 15:50:23 +0000 http://www.totalcustomer.org/?p=11799 Organizations have more customer levers to pull than ever from loyalty rewards offers to in-store technologies to direct mail campaigns. Yet, while most executives are ...

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]]> Download Rakuten Marketing’s guide to implementing omnichannel marketing http://www.totalcustomer.org/2016/07/21/download-rakuten-marketings-guide-implementing-omnichannel-marketing/ Thu, 21 Jul 2016 15:45:22 +0000 http://www.totalcustomer.org/?p=11792 Rakuten Marketing has just released their new ebook “How to Implement Omnichannel Marketing and Inspire Collaborative Change” and you can download it now. With it ...

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]]> Customer advocacy: How Brainshark got its customers talking about them http://www.totalcustomer.org/2016/07/13/customer-advocacy/ Wed, 13 Jul 2016 12:44:54 +0000 http://www.totalcustomer.org/?p=11784 We all know how important positive word of mouth and advocacy is to the growth and success of a business. However, many businesses find it ...

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]]> Most brands do better if they have a good story http://www.totalcustomer.org/2016/07/06/brands-do-better-with-a-good-story/ Wed, 06 Jul 2016 10:56:04 +0000 http://www.totalcustomer.org/?p=11779 Super Premium brands cannot survive without it. Because only if you have a legend can you become legendary. Nothing inspires people’s imagination – and fascination ...

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]]> What a customer actually wants from customer service teams http://www.totalcustomer.org/2016/06/30/customer-service-interactions/ Thu, 30 Jun 2016 10:43:58 +0000 http://www.totalcustomer.org/?p=11772 Chairperson of Europe’s Customer Festival, Alex Mead, Chief Customer Officer at Golfbreaks.com shared his Pulse article with us on what a customer actually wants, when they ...

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]]> Una entrevista con el CEO de PAYBACK México Rodrigo Gutierrez http://www.totalcustomer.org/2016/04/08/una-entrevista-con-el-payback-sobre-lealtad/ Fri, 08 Apr 2016 20:18:27 +0000 http://www.totalcustomer.org/?p=11761 En nuestra entrevista con Rodrigo Gutiérrez CEO de PAYBACK México quisimos saber lo que posiciona a PAYBACK como uno de los programas de lealtad en ...

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