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		<title>Starbucks Announces Rewards Program Inflation Supernova</title>
		<link>https://www.terrellamedia.com/2022/12/28/starbucks-announces-rewards-program-inflation-supernova/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Thu, 29 Dec 2022 00:38:08 +0000</pubDate>
				<category><![CDATA[Brand Community Media Process]]></category>
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		<category><![CDATA[Ramblings from Dave Kalman]]></category>
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					<description><![CDATA[Just in time for the holidays, Starbucks has gifted its most loyal customers with stellar inflation. Starting Feb. 13, 2023, the value [&#8230;]]]></description>
		
		
		
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		<title>Blast from dPast: The dBASE Language Handbook (1989)</title>
		<link>https://www.terrellamedia.com/2022/01/02/blast-from-dpast-the-dbase-language-handbook-1988/</link>
		
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		<pubDate>Mon, 03 Jan 2022 02:36:36 +0000</pubDate>
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		<category><![CDATA[Software development history]]></category>
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					<description><![CDATA[In 1988, I signed a contract to write a cross-reference book under the Microtrends nameplate featuring the dialects of the programming language [&#8230;]]]></description>
		
		
		
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		<title>When Promotions A.I. Goes Bad</title>
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		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Sat, 31 Jul 2021 21:31:32 +0000</pubDate>
				<category><![CDATA[Brand Community Media Process]]></category>
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		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
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		<category><![CDATA[customer loyalty case studies]]></category>
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		<category><![CDATA[promotions platforms]]></category>
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					<description><![CDATA[Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world&#8217;s largest coffee-house [&#8230;]]]></description>
		
		
		
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		<title>Tapgift.com available for sale</title>
		<link>https://www.terrellamedia.com/2020/05/30/tapgift-domain-assets-available-for-sale/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Sat, 30 May 2020 17:49:29 +0000</pubDate>
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					<description><![CDATA[Thanks for visiting Tapgift.com. You have been forwarded to this page as the Tapgift website has been taken offline. This domain is [&#8230;]]]></description>
		
		
		
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		<title>What&#8217;s Love Got to Do With It? Subaru &#8220;Drive&#8221; Magazine</title>
		<link>https://www.terrellamedia.com/2018/05/14/whats-love-got-to-do-with-it-subaru-drive-magazine/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Mon, 14 May 2018 22:05:39 +0000</pubDate>
				<category><![CDATA[Brand Community Media Strategy]]></category>
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		<category><![CDATA[Subaru]]></category>
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					<description><![CDATA[After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru&#8217;s brand magazine, Drive. It&#8217;s smart: [&#8230;]]]></description>
		
		
		
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		<title>Starbucks-Boulange Brand Damage</title>
		<link>https://www.terrellamedia.com/2014/04/01/starbucks-boulange-brand-damage/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Tue, 01 Apr 2014 21:01:58 +0000</pubDate>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
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		<category><![CDATA[acquisition lesson]]></category>
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		<category><![CDATA[brand affinity]]></category>
		<category><![CDATA[brand damage]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[management mistakes]]></category>
		<category><![CDATA[Starbucks]]></category>
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					<description><![CDATA[When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, &#8220;nice move.&#8221; [&#8230;]]]></description>
		
		
		
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		<title>Steve Jobs, 1955-2011</title>
		<link>https://www.terrellamedia.com/2011/10/05/steve-jobs-1955-2011/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Thu, 06 Oct 2011 02:04:44 +0000</pubDate>
				<category><![CDATA[Ramblings from Dave Kalman]]></category>
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					<description><![CDATA[My first computer was an Apple II Plus. I paid more than $3,000 for it so I could write&#8212;and then edit without [&#8230;]]]></description>
		
		
		
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		<title>The Netflix Brand Attraction Challenge</title>
		<link>https://www.terrellamedia.com/2011/09/30/the-netflix-brand-attraction-challenge/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Fri, 30 Sep 2011 09:07:35 +0000</pubDate>
				<category><![CDATA[Brand Community Media Strategy]]></category>
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		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
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		<category><![CDATA[David M. Kalman]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[membership marketing]]></category>
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					<description><![CDATA[Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a [&#8230;]]]></description>
		
		
		
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		<title>Beware the Exploding Smartphone</title>
		<link>https://www.terrellamedia.com/2011/05/18/beware-the-exploding-smartphone/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Thu, 19 May 2011 03:19:48 +0000</pubDate>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[disruptive technologies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[obsolete products]]></category>
		<category><![CDATA[smartphones]]></category>
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					<description><![CDATA[Consider the list of devices, products, and services that smartphones already duplicate or replace.]]></description>
		
		
		
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		<title>Interactive Video Just Might Bring Customers Closer</title>
		<link>https://www.terrellamedia.com/2011/04/26/interactive-video-just-might-bring-customers-closer/</link>
		
		<dc:creator><![CDATA[dmkalman]]></dc:creator>
		<pubDate>Wed, 27 Apr 2011 01:22:59 +0000</pubDate>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
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					<description><![CDATA[The Devo interactive approach offers some interesting opportunities for publishers and marketers.]]></description>
		
		
		
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