That Girl From Marketing

What SEMPO Knows, Meta Descriptions Aren’t Dead & SEO for Web 2.0… Sorta

Natasha Robinson — Sat, 02 Dec 2006 00:55:35 +0000

I recently went to a Silicon Valley WebGuild event at Google on what I thought would be a discussion on SEO for Web 2.0. I thought I would hear discussions on optimizing Flex and AJAX and learning how we could make these Web 2.0 Technologies more search engine friendly. Instead, the discussion was more focused [...]

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Online Marketing in B2B, Plugins Help E-tailers on Social Networks, Time, Query Quality and Search Results & Social Network Fatigue (aka: Social Saturation)

Natasha Robinson — Fri, 03 Nov 2006 21:30:56 +0000

“As much as people want to connect through the Internet, the practice also can have the opposite effect: Social Networking Fatigue,” so says the article Social Sites Becoming Too Much of a Good Thing (via: SteinBlog). It’s been noted in Compete Inc’s paper on Social Commerce that marketers are facing the challenge of Social Saturation: [...]

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HP Says No Way to MySpace / Facebook, Writing a Social media Press Release, PDF SEO & So Tired

Natasha Robinson — Wed, 01 Nov 2006 21:59:24 +0000

As much as I would love to attend The SF New Tech November Meetup I am feeling beat, I have emails to respond to and ANTM to watch (ok, so I kid about needing to respond to emails…). The What Have I Been Reading Reading List: HP: Social networking not marketer friendly: “For Mary Bermel, Director [...]

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Marketing Strategy & The Paris Hilton Law of Visibility, Matt McGee Interviews Become.com’s Jon Glick & Social Bookmarking Tech Session Redux

Natasha Robinson — Tue, 31 Oct 2006 21:29:19 +0000

I have so many notes from yesterday’s SF Tech Session on Social Bookmarking, that I’ll need more time to coordinate my thoughts. In the meantime, you can check out Daniel Riveong’s excellent recap: Social Bookmarking Talk at SF Tech Sessions as well Niall Kennedy’s Bookmarking and Social Sharing Trends (gosh I felt like [...]

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Demographic Targeting for Organic Listings? Tactical SEO Needs Strategy & Attending Social Bookmarking at SFTechsessions?

Natasha Robinson — Mon, 30 Oct 2006 15:40:11 +0000

Ok, so I’m pretty excited about actually scheduling time to go to my first SF Tech Session. And this one is on Social Bookmarking. It takes place tonight from 7-9 p.m. at CNET in San Francisco. Hopefully I’ll get to meet a few of you there - and have no [...]

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Plinking (Say what?), Spamming Spurs MySpace Exodus, Microformats, Targeting RSS to Your Market & TGIF

Natasha Robinson — Fri, 27 Oct 2006 20:49:43 +0000

Thank God It’s Friday. And if you are going to the Blogger Happy Hour in San Francisco after User Research Friday, I’ll see ya then. The What Have I Been Reading Reading List: Technology Enables Product Placement in CGM – New term alert: Plinking – “Plinking is the process of adding a product or service link [...]

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Second Life Optimization From a User, Online Media and Consumer Electronic Purchases, 30% of MySpace Users Create Content? & YAPR about Second Life

Natasha Robinson — Wed, 25 Oct 2006 20:23:30 +0000

Last night I read Yet Another Press Release (YAPR) about a major brand’s launch into Second Life, and thought to myself, “Gosh, what’s the purpose at this point, especially if you aren’t offering anything to the community other than a virtual replication of your big corporate brand.” Then I read Sense.PSFK’s piece: There’s Gold In [...]

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Second Life Optimization, Moms Respond to Word of Mouth, Video and Social Networks Surge & SLO

Natasha Robinson — Tue, 24 Oct 2006 20:29:32 +0000

Dear God, it’s me Natasha, please don’t let me start seeing articles calling Second Life Optimization, SLO in the near future. And please forgive the SEO in me who could not resist buying the domain names SecondLifeOptimization.com… ah hem and VirtualWorldOptimization.com. (FYI: C.C. Chapman of Managing the Gray owns SecondLifeMarketing.com and VirtualWorldmarketing.com) The What Have [...]

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Game Mechanics & Social Software, Why Blogging Matters, Viral Video vs. Video Banners & My Integrated Marketing Epiphany

Natasha Robinson — Mon, 23 Oct 2006 21:26:28 +0000

After having a conversation with a brand marketing manager this weekend about how she and the other marketing managers at her company interact on campaigns I’ve come to the following conclusion: “Integrated Marketing is like Communism. It sounds great on paper, but doesn’t work in reality.” (Update: Unless you you are JoinRed.com) The [...]

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Emetrics Summit Presentations, Statistics for Analytics & IE7 Rendering Issues

Natasha Robinson — Fri, 20 Oct 2006 06:26:07 +0000

I was going to post this yesterday. But after downloading IE7 and realizing that my last template looked horrible in that browser, I spent the better part of last night trying to fix the style sheet. You can see by the new template, that this is still a work in progress ;). I guess I’m [...]

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