The Short Names

How One Mobile Developer Created Its Own Local Ad Network To Boost Fill Rates

admin — Wed, 10 Mar 2010 02:40:06 +0000

Like many other developers, uLocate works closely with ad networks to monetize WHERE, its free mobile app that is available on a number of carrier networks and Android, iPhone and Palm (NSDQ: PALM). But WHERE often struggled to keep its fill rates high, and when campaigns ran out, it had to use less desirable banner [...]

Video @ paidContent 2010: How To Make Money From Digital News

admin — Wed, 10 Mar 2010 02:40:04 +0000

The Financial Times has a sizeable and nicely growing subscription business—so why mess with micropayments? FT.com Managing Director Rob Grimshaw says that half the FT’s print customers are newsstand buyers, and the company needs to offer an similar a la carte option online as well. Grimshaw, in an interview with ContentNext Media Managing Editor Ernie [...]

T-Mobile USA Says They Ditched Yahoo For Google Because Consumers Demanded It

admin — Wed, 10 Mar 2010 02:40:03 +0000

T-Mobile USA executives explained that it abruptly ended its year-old exclusive search deal with Yahoo, and replaced it with Google (NSDQ: GOOG), because it is what their subscribers wanted. “It was customer led; the Google brand is associated with Internet and search,” Ian McKerlich, T-Mobile’s director of mobile web and content, told mocoNews today. We [...]

mocoNews Quick Hits 03.09.2010

admin — Wed, 10 Mar 2010 02:40:02 +0000

» Google’s online-only availability for the Nexus One has yet to prove successful. [ZDNet] » Foursquare creates new analytics tools for businesses. [Bits] » Users admit some degree of smartphone addiction and 41 percent say it would be a “tragedy” if they lost their iPhone. [LiveScience] » Can Windows Phone 7 protect companies who are fearful of Apple’s [...]

Here Comes Facebook’s Move Into Location Sharing …

admin — Wed, 10 Mar 2010 02:40:02 +0000

With services that make it easy for users to share their location—like FourSquare and Gowalla—gaining buzz and usage, Facebook is finally set to fire back with its own move into the hot location-aware space. The NYT reports that the social network will release a new feature in late April that will let users share their [...]

Verizon Wireless Steals Play From Sprint: Signs $720 Million Deal With NFL

admin — Wed, 10 Mar 2010 02:40:01 +0000

The NFL has signed a new four-year deal with Verizon Wireless, putting an end to a roughly five-year partnership with Sprint (NYSE: S). The deal is valued at $720 million, including a rights fee and advertising spending, according to the WSJ, which quotes people familiar with the negotiations. NFL fans on the Verizon Wireless network [...]

Mobile Ad Net Todacell Raises Additional $1 Million For Global Expansion

admin — Wed, 10 Mar 2010 02:40:00 +0000

Smartphone ad network Todacell has added another $1 million in funding to an existing $1 million round the Tel Aviv-based company raised back in June. Israeli VC AfterDox, which provided the last $1 million, also ponied up the same amount this time as well. In addition to the $2 million total funding from AfterDox, which [...]

Germany’s Springer Rows With Apple Over ‘Sexy Girls’ Strip App

admin — Wed, 10 Mar 2010 02:39:59 +0000

By Mercedes Bunz: The International Federation of the Periodical Press (FIPP) is considering making a complaint to Apple (NSDQ: AAPL) over the computer firm’s request that German publisher Springer censor the naked girls on one of its iPhone apps. Springer-owned tabloid Bild’s “Shake the Bild Girl” app allows iPhone users to undress a model. Each [...]

Nevermind The States, Where Are Spotify’s Domestic Deals?

admin — Wed, 10 Mar 2010 02:39:57 +0000

Spotify’s newest carrier partner is… well, actually, it’s an old one. The music service is today announcing it will be carried by Finnish telco TeliaSonera over its broadband, mobile and IPTV services. But this is really just an extension of the deal it announced in October with the telco’s Swedish subsidiary Telia. The question everyone’s asking about [...]

NYT Book Review Spins Off For E-Readers; Sony First

admin — Wed, 10 Mar 2010 02:39:54 +0000

The search for revenue by deconstructing the New York Times (NYSE: NYT) into its most valuable pieces for various platforms continues. Up next: the New York Times Book Review for e-reader. NYT marketing exec James Dunn mentioned the new subscription effort during a session of the Digital Publishing Alliance (DPA) and E-Reader Symposium, according to [...]