The Complex Brand

Episode #3: The Strategic Effectiveness of Planning in BtoB Marketing

podcast@agencypja.com (PJA Advertising & Marketing) — Mon, 10 Mar 2008 23:51:00 +0000

PJA president Phil Johnson discusses the planning process with executive VP and partner Hugh Kennedy.

0:00 Opening
0:25 Introduction
0:51 What is planning
2:17 Why clients should care about planning
2:52 Personas
4:20 Planning as a commodity?
4:46 Some surprising discoveries
5:58 Social media’s influence
7:12 What happens when it works
9:02 Closing

Download Episode #3
[ pja-thecomplexbrand03.mp3 9m41s 8.8MB ]

Episode #2: Video for the Small Screen

podcast@agencypja.com (PJA Advertising & Marketing) — Mon, 25 Jun 2007 16:47:14 +0000

PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva.

0:00 Introduction
1:13 Distribution Mechanisms
2:11 Creative Opportunities
4:42 Media Opportunities
6:08 Measurement and Tracking
8:43 Advice for Getting Started
9:39 Production Considerations
10:31 Closing

Download Episode #2
[ pja-thecomplexbrand02.mp3 11m25s 10.5MB ]

Episode #1: Social Media

podcast@agencypja.com (PJA Advertising & Marketing) — Mon, 22 Jan 2007 17:00:18 +0000

PJA president Phil Johnson discusses the impact of social media on business-to-business marketing with partner Mike O’Toole.

0:00 Introduction
1:04 Defining Social Media
1:34 Social Media’s Value to B2B
2:41 Integrating Social Media
5:04 First Steps
6:48 Conclusion

Download Episode #1
[ pja-thecomplexbrand01.mp3 7m23s 6.8MB ]