the Web Chef's e-Bytes

The Many Faces of Influence | Visual.ly

2013-04-10T10:10:06-05:00

Inspired by the rich variety of influencer types our customers discover through Traackr and by the successful engagement strategies they have built in their influencer marketing programs, we looked for patterns and identified 10 key influencer archetypes.

via visual.ly

[INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel - Slingshot SEO

2013-03-28T11:49:29-05:00

A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first understand the anatomy of an inbound marketing campaign, what your sales funnel looks like, and where different kinds of content fit into that funnel.

via www.slingshotseo.com

Your Google Plus Network Is More Powerful Than You Know

2013-03-25T15:06:55-05:00

A very good discussion about the importance of Google + and how it impacts search engine marketing .

A couple of weeks ago fellow Windmill Networking blogger Courtney Ramirez shared the following with me on Google+:

via windmillnetworking.com

Competitive Intelligence: 5 Ways To Spy On Your Competition With Twitter | Business 2 Community

2013-02-26T17:50:26-06:00

Twitter is an important and free competitive intelligence tool! The CIA uses Twitter to spy. The MI5 also uses Twitter to spy on their enemies. In fact, James Bond, uses Twitter to spy on Money Penny. None of them will admit it though! James Bond doesn’t have ANY one he is following … publicly, that is. This activity is not trackable, so who really knows?

via www.business2community.com

[Infographic] 2012 B2B Marketing Trends | B2B Marketing

2013-02-04T09:33:25-06:00

Optify released their 2012 B2B Marketing Benchmark Report including this interesting infographic from their analysis.

via www.optify.net

How to Master Pinterest for B2B Marketing

2013-01-22T09:15:00-06:00

Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base, many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let's take a look ...

via blog.hubspot.com

For more examples of using Pinterest in B2B, see my Pinterest boards with whitepaper, infographics from a range of both B2B and B2C companies at: the Web Chef.

2013 Social Media Content Calendar Spreadsheet [DOWNLOAD] - MarketingSavant

2012-12-21T13:56:00-06:00

It seems that every month we see yet another example of a social media content planner that’s simply, well, unusable. Sure, it might look pretty with lots of social icons but at the end of the day, it doesn’t work for the day-to-day job of keeping up with social media and thought leadership content.

via www.marketingsavant.com

E-book Readers Set for Unheard of Collapse in 2012

2012-12-11T14:25:20-06:00

In 2011, dedicated ebook readers saw shipments of 23.2 million units, a number that now appears to have been the peak of the ebook reader market. By the end of 2012, sales are expected to fall a whopping 36 percent to 14.9 million units.

via thenextweb.com

How Mobile is Transforming Retail

2012-12-10T15:37:55-06:00

As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior.

via www.scanlife.com

INFOGRAPHIC: Facebook Growing In Middle East, North Africa - AllFacebook

2012-12-10T15:31:17-06:00

Facebook is continuing to grow, shooting past 1 billion users, but where are these people coming from? A new report from social statistics firm Socialbakers shows that many of them are coming from the Middle East and North Africa region, which accounts for an average of 21 new registrations per minute.

via allfacebook.com