Being Artful isn't easy.....noreply@blogger.com (Richard F. Santiago)Fri, 1 Nov 2024 04:46:14 -0700Blogger http://www.blogger.com6125http://theartfulmonkey.blogspot.com/en-usnoThe Artful Monkey©marketing,advertising,branding,commercials,guerilla,marketing,digital,digital,strategy,interactive,strategy,interactive,planning,account,planning,advertising,strategy,business,strategy,small,business,marketing,tips,marketing,tools,making,moWhat is "The Artful Monkey?"Artful ideas from a MonkeyThe Artful Monkeyrich@theartfulmonkey.comThe Artful Monkeyhttp://theartfulmonkey.blogspot.com/2008/07/great-junot-diaz-interview.htmlinterviewsJunot DiazSlatevideowriterswritingTue, 15 Jul 2008 09:46:00 -0700tag:blogger.com,1999:blog-8159961688378104796.post-1569309399035611975Good stuff on creativity, craft and experience. Great use of ten minutes!!0rich@theartfulmonkey.com (The Artful Monkey)http://theartfulmonkey.blogspot.com/2008/05/do-pixels-make-you-famous-thoughts-on.htmladvertisingart directionconsumer insightscopywritinggamersguerilla marketinginteractiveonline gamingportfoliorelevancyskill wageringvideo gamesviralWorldGamingTue, 27 May 2008 07:00:00 -0700tag:blogger.com,1999:blog-8159961688378104796.post-7012606188544733476C'mon, be honest, what's the first image that comes to mind when you think of a "Gamer?"Is it Math Camp? E=MC2? Zits and online porn sessions in between sore thumbs and bloodshot eyes? Young kids? Frat boys? It's okay, you can tell us......These were exactly the stereotypes we wanted to explore when we engaged with a company based out of Toronto called WorldGaming. WorldGaming came to The 0rich@theartfulmonkey.com (The Artful Monkey)http://theartfulmonkey.blogspot.com/2008/05/freaky-rubikaustralian-market.html80'sadvertisingAustraliaprintRubik's CubeMon, 26 May 2008 21:19:00 -0700tag:blogger.com,1999:blog-8159961688378104796.post-5788777986818929916[Click on photo for larger image.] Thoughts?Link:DivineCaroline.com0rich@theartfulmonkey.com (The Artful Monkey)http://theartfulmonkey.blogspot.com/2008/05/message-in-listening-to-your-best.htmlbrand evangelistbrandingBryanboybryanboy.comguerilla researchlistening to your core consumersMarc JacobsMon, 26 May 2008 17:41:00 -0700tag:blogger.com,1999:blog-8159961688378104796.post-7142069714329401456I have always been fascinated with the debate on how much attention should be paid to a brand's evangelists. By "brand evangelist," I am referring to those special individuals that not only consume your brand passionately and loyally, but those who also have a vested interest in promoting, talking about, sharing and living through your brand.One school of thought says to live and die by the 0rich@theartfulmonkey.com (The Artful Monkey)http://theartfulmonkey.blogspot.com/2008/05/do-you-nerd-integrated-marketing.htmlbrandingeveryonenose.comhipster marketingintegrated marketinglastnightsparty.comMerlin BronquesmusicN.E.R.D.RFSMon, 26 May 2008 10:49:00 -0700tag:blogger.com,1999:blog-8159961688378104796.post-9169922453863330706If you are a contemporary music fan, you don't have to look much further than N.E.R.D. (stands for Noone Ever Really Dies) for the next trendsetting sound, look and feel. Well, now N.E.R.D. is redefining how to integrate your brand over multiple touch points with its ultra slick and timely new video, "Everyone Nose." This track has been in The Artful Monkey's tape deck for some time, but with 0rich@theartfulmonkey.com (The Artful Monkey)http://theartfulmonkey.blogspot.com/2007/09/artful-monkey.htmlmantramascotoperating philosophyTue, 11 Sep 2007 09:46:00 -0700tag:blogger.com,1999:blog-8159961688378104796.post-71057618182956688220rich@theartfulmonkey.com (The Artful Monkey)