the average genius

Stick a Fork In Me…We’re Done Here

James Hussey — Fri, 01 Mar 2013 22:12:48 +0000

Hey folks. Not sure if you noticed, but I’ve been pretty out of the blogosphere lately (as in: months). The three or so of you still reading it deserve to know what’s up and that’s what I want to talk about. Actually – I don’t want to talk about it…real life issues: offline “fun stuff” that constitutes life. Things like family issues, relationships and time commitments. Whatever you want to fill in the blank with...

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My Blogging Whereabouts and the End of the Freaking World

James Hussey — Thu, 13 Dec 2012 06:36:40 +0000

Let’s take care of some serious business up front: first off, the world is supposed to end on December something or other (newsflash: it’s December). My wife says it was the 21st, since she’s off to an “end of the world” party with her sister that night. 12-21-12 – did the Mayans have something against palindromes? Not sure. I think they ran out of space on the boulder they were carving, and the chisel factory...

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cognitiveSEO Review – Best Backlink Analysis Tool

James Hussey — Sun, 11 Nov 2012 04:12:03 +0000

Backlink analysis tools are one of those “necessary evils” to conducting a proper SEO campaign, or competing in search. It was true before Google launched the Penguin update but because of Penguin and the way Google shifted the way they rank websites, I’ve found backlink analysis absolutely critical to learning the “new rules” to SEO. Rather than take everyone’s ill-gotten advice about what ranks and why, actually analyzing the SEO campaign of your ranking competitors...

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The Problem with Copycat SEO

James Hussey — Sun, 28 Oct 2012 23:46:00 +0000

Since I’ve started online, there’s been one method of building links that everyone seems to think is purely “whitehat” and acceptable – copycat SEO. If you’re not familiar with it, it’s the concept of simply discovering your competitors’ backlinks and copying them. What’s the problem with that, you ask? Links Can Be Cancer I don’t like to throw that analogy out much – my dad passed away from cancer in 2000. I know it’s a...

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Is the Google Disavow Links Tool Worth Using?

James Hussey — Thu, 25 Oct 2012 01:38:02 +0000

What a world we live in – when I first started in this industry, Google was adamant that “bad links can’t hurt your site: we simply ignore them.” Then in walked Penguin, and all of a sudden links can end up hurting your rankings… So this year we’ve seen a number of web services crop up charging for the removal of links pointing to your site – or worse yet, webmasters running splogs charging for...

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