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	<h1 id="firstHeading" class="firstHeading" lang="en">The Big Word Project</h1>
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		<div id="mw-content-text" lang="en" dir="ltr" class="mw-content-ltr"><div class="mw-parser-output"><table class="infobox vcard" style="width:22em"><caption class="fn org">The Big Word Project</caption><tbody><tr><td colspan="2" style="text-align:center"><a href="/wiki/File:The-Big-Word-Project.gif" class="image"><img alt="The-Big-Word-Project.gif" src="//upload.wikimedia.org/wikipedia/en/thumb/a/a5/The-Big-Word-Project.gif/250px-The-Big-Word-Project.gif" decoding="async" width="250" height="174" srcset="//upload.wikimedia.org/wikipedia/en/a/a5/The-Big-Word-Project.gif 1.5x" data-file-width="360" data-file-height="250" /></a><div>The Big Word Project (as of April 8, 2008)</div></td></tr><tr><th scope="row"><div style="padding:0.1em 0;line-height:1.2em;">Type of site</div></th><td>Online Dictionary</td></tr><tr><th scope="row">Owner</th><td>Paddy Donnelly and Lee Munroe</td></tr><tr><th scope="row">Created&#160;by</th><td>Paddy Donnelly and Lee Munroe</td></tr><tr><th scope="row">URL</th><td class="url"><a rel="nofollow" class="external text" href="http://thebigwordproject.com/">thebigwordproject.com</a></td></tr><tr><th scope="row"><a href="/wiki/Alexa_Internet" title="Alexa Internet">Alexa</a> rank</th><td><img alt="Positive decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/92/Decrease_Positive.svg/11px-Decrease_Positive.svg.png" decoding="async" title="Positive decrease" width="11" height="11" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/92/Decrease_Positive.svg/17px-Decrease_Positive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/92/Decrease_Positive.svg/22px-Decrease_Positive.svg.png 2x" data-file-width="300" data-file-height="300" /> 1,310,399 (April 2014<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=The_Big_Word_Project&amp;action=edit">&#91;update&#93;</a></sup>)<sup id="cite_ref-alexa_1-0" class="reference"><a href="#cite_note-alexa-1">&#91;1&#93;</a></sup></td></tr><tr><th scope="row">Launched</th><td>February 25, 2008</td></tr></tbody></table>
<p><b>The Big Word Project</b> is a website created by Paddy Donnelly and Lee Munroe, two Masters students from the <a href="/wiki/University_of_Ulster" class="mw-redirect" title="University of Ulster">University of Ulster</a>, <a href="/wiki/Belfast" title="Belfast">Belfast</a>, <a href="/wiki/Northern_Ireland" title="Northern Ireland">Northern Ireland</a>.
<sup id="cite_ref-2" class="reference"><a href="#cite_note-2">&#91;2&#93;</a></sup>  Launched on February 25, 2008, the project is aimed at redefining the English <a href="/wiki/Dictionary" title="Dictionary">dictionary</a> with websites.  Users can buy a word from a list of over 170,000 at $1 a letter and that word is then permanently linked to a <a href="/wiki/URL" title="URL">URL</a> of their choice.
</p><p>In its first week, the project saw thousands of visitors and added more than 2,000 words, thanks largely to a glowing review by the popular <a href="/wiki/Blog" title="Blog">blog</a> <a href="/wiki/Daring_Fireball" class="mw-redirect" title="Daring Fireball">Daring Fireball</a>.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3">&#91;3&#93;</a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4">&#91;4&#93;</a></sup> But growth cooled; seven weeks after launch, the site stood at 2,345 words.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5">&#91;5&#93;</a></sup> However, an April 21 article in <i><a href="/wiki/WIRED" class="mw-redirect" title="WIRED">WIRED</a></i> magazine<sup id="cite_ref-6" class="reference"><a href="#cite_note-6">&#91;6&#93;</a></sup> renewed interest, and on May 22, the word count passed 5,000.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7">&#91;7&#93;</a></sup> As of 29 January 2010, the count was 7,025.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8">&#91;8&#93;</a></sup>
</p>
<div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none" /><div class="toctitle" lang="en" dir="ltr"><h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div>
<ul>
<li class="toclevel-1 tocsection-1"><a href="#Origin"><span class="tocnumber">1</span> <span class="toctext">Origin</span></a></li>
<li class="toclevel-1 tocsection-2"><a href="#Website"><span class="tocnumber">2</span> <span class="toctext">Website</span></a></li>
<li class="toclevel-1 tocsection-3"><a href="#References"><span class="tocnumber">3</span> <span class="toctext">References</span></a></li>
<li class="toclevel-1 tocsection-4"><a href="#External_links"><span class="tocnumber">4</span> <span class="toctext">External links</span></a></li>
</ul>
</div>

<h2><span class="mw-headline" id="Origin">Origin</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Big_Word_Project&amp;action=edit&amp;section=1" title="Edit section: Origin">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<p>The collaborative project was set up as part of Paddy and Lee’s Masters course in Multi-Disciplinary Design and drew upon Paddy’s <a href="/wiki/Viral_marketing" title="Viral marketing">viral marketing</a> experience and Lee’s knowledge of <a href="/wiki/Ruby_on_Rails" title="Ruby on Rails">Ruby on Rails</a> applications and <a href="/wiki/Web_usability" title="Web usability">web usability</a>.  The creators, who are <a href="/wiki/Web_designers" class="mw-redirect" title="Web designers">web designers</a>, created a simplistic <a href="/wiki/Web_2.0" title="Web 2.0">web 2.0</a>-style website with few colours and no advertisements.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9">&#91;9&#93;</a></sup>
</p><p>Paddy is currently researching Viral Marketing, looking at how information is spread through word of mouth and the internet and how certain things can become <a href="/wiki/Phenomena" class="mw-redirect" title="Phenomena">phenomena</a> overnight. Lee has been freelancing in web design and development for several years and is now concentrating his studies on web usability and web applications.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10">&#91;10&#93;</a></sup>  The students wanted to create a <a href="/wiki/Mass_collaboration" title="Mass collaboration">mass collaboration</a> project where a global movement could be made by combining a small effort from thousands of people and research what words mean to different people.
</p><p>The project made use of a viral marketing campaign and relied on other people, primarily <a href="/wiki/Bloggers" class="mw-redirect" title="Bloggers">bloggers</a>, spreading the word throughout the internet.  The project has been featured in newspapers and magazines in Northern Ireland and beyond.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11">&#91;11&#93;</a></sup>
</p>
<h2><span class="mw-headline" id="Website">Website</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Big_Word_Project&amp;action=edit&amp;section=2" title="Edit section: Website">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<p>Once a word is purchased, that word is then 'redefined' on <a rel="nofollow" class="external text" href="http://thebigwordproject.com">The Big Word Project</a>, no longer having a traditional meaning but linking to a URL of the owners’ choice.  The homepage consists of a random selection of 100 bought words and users can click a word to visit the new ‘definition’.  Users can search for a word from the list of 170,000 or view them alphabetically. Since January 2010 there is a German version online <a rel="nofollow" class="external text" href="http://www.dasgrossewortprojekt.de">Das grosse Wort Projekt</a> for the German speaking area.
</p><p>The site contains a <a rel="nofollow" class="external text" href="http://blog.thebigwordproject.com">blog</a> following the creators’ studies, press for the project and interesting websites submitted to the project.
</p><p>The money gained from the site has gone towards paying their student fees.
</p>
<h2><span class="mw-headline" id="References">References</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Big_Word_Project&amp;action=edit&amp;section=3" title="Edit section: References">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<div class="mw-references-wrap mw-references-columns"><ol class="references">
<li id="cite_note-alexa-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-alexa_1-0">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.alexa.com/siteinfo/thebigwordproject.com">"Thebigwordproject.com Site Info"</a>. <a href="/wiki/Alexa_Internet" title="Alexa Internet">Alexa Internet</a><span class="reference-accessdate">. Retrieved <span class="nowrap">2014-04-01</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Thebigwordproject.com+Site+Info&amp;rft.pub=Alexa+Internet&amp;rft_id=http%3A%2F%2Fwww.alexa.com%2Fsiteinfo%2Fthebigwordproject.com&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AThe+Big+Word+Project" class="Z3988"></span><style data-mw-deduplicate="TemplateStyles:r951705291">.mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background-image:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png");background-image:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg");background-repeat:no-repeat;background-size:9px;background-position:right .1em center}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background-image:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png");background-image:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg");background-repeat:no-repeat;background-size:9px;background-position:right .1em center}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background-image:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png");background-image:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg");background-repeat:no-repeat;background-size:9px;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background-image:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png");background-image:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg");background-repeat:no-repeat;background-size:12px;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}</style></span>
</li>
<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://news.ulster.ac.uk/releases/2008/3690.html">University Of Ulster News Release - The Big Word Project</a></span>
</li>
<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.irishnews.com/pageacc.asp?tser=ser&amp;sid=582913">Irish News: Online dictionary allows users to create and buy new words</a></span>
</li>
<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="http://blog.thebigwordproject.com/wp-content/uploads/2008/03/irishnews.jpg">http://blog.thebigwordproject.com/wp-content/uploads/2008/03/irishnews.jpg</a></span>
</li>
<li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="http://thebigwordproject.com/">http://thebigwordproject.com/</a>, retrieved 17 April 2008.</span>
</li>
<li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.wired.com/techbiz/startups/magazine/16-05/st_alpha">Grad Students Redefine Easy Money With $1-a-Letter Web Site</a></span>
</li>
<li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="http://thebigwordproject.com/">http://thebigwordproject.com/</a>, retrieved 22 May 2008.</span>
</li>
<li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="http://thebigwordproject.com/">http://thebigwordproject.com/</a>, retrieved 29 January 2010.</span>
</li>
<li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.killerstartups.com/Web-App-Tools/Thebigwordprojectcom---Define-a-Word/">Thebigwordproject.com - Define a Word | Visit Thebigwordproj</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080415061618/http://www.killerstartups.com/Web-App-Tools/Thebigwordprojectcom---Define-a-Word/">Archived</a> 2008-04-15 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span>
</li>
<li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://link.brightcove.com/services/player/bcpid1370862952?bctid=1478199009">Irish News Breaking News Player</a></span>
</li>
<li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.newsletter.co.uk/news/Web-designers-offer-letters-for.3918042.jp">Web designers offer letters for a dollar - Belfast Today</a></span>
</li>
</ol></div>
<h2><span class="mw-headline" id="External_links">External links</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Big_Word_Project&amp;action=edit&amp;section=4" title="Edit section: External links">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<ul><li><a rel="nofollow" class="external text" href="http://www.thebigwordproject.com">The Big Word Project</a></li>
<li><a rel="nofollow" class="external text" href="http://blog.thebigwordproject.com">The Big Word Project Blog</a></li>
<li><a rel="nofollow" class="external text" href="http://www.leemunroe.com/blog">Lee Munroe's Blog</a></li>
<li><a rel="nofollow" class="external text" href="http://blog.iampaddy.com">Paddy Donnelly's Blog</a></li></ul>
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