Chicago Association of Direct Marketing

CADM Puts a Spring in Our Step

noreply@blogger.com (CADM) — Mon, 25 Feb 2013 17:34:00 +0000

Finally the onset of Spring as March rolls in. Spring Cleaning, renewal, fresh ideas, and a chance for all of us to get out of our ruts and put a spring in our step. Your CADM Board is definitely working on programming and networking opportunities to support you.

As I write this, our Basic Course program has launched into full swing. We have 12 students participating in our 11-week course. We’re excited to include these students as new members to the CADM community. We are in full swing for the planning of our annual Mobile Marketing Day on April 18th. Over 100 people are expected to participate in the all-day event focusing on trends in the industry, insights from successful campaigns, and suggestions for navigating though our ever-changing mobile lifestyles.

Our SIGs are gearing up for some great networking events out in the suburbs of Chicago. While Chicago is the nexus of our industry, we have many members located in the outskirts of Chicago and we are endeavoring to continue extending the CADM community in person.

We are also in the midst of Tempos awards submissions. The Board is so excited to see what this year’s nominees submit considering the constant evolution of our industry. If last year is any indication of the quality of work we will see this year, you will not want to miss out on the awards ceremony in July.

Our Board Member, Jill Royce, is actively seeking out volunteers to build up our community as we expand our efforts in different areas to provide you, our Members, with stellar programming, networking events, and communications tools. Interested in getting involved or do you know anyone who would enjoy expanding their skillsets? If so, please reach out!

Lastly, our Board Member, Randy Hlavac, is working with the Board and our Members to engage with new social marketing tools. Keep an eye out for our new outlets to communicate with our community including Google+. Pretty exciting!

Have a great Spring!

Jen

P.S. Remember to “Like” CADM on Facebook and follow us on Twitter. @cadmdirect And become part of the CADM Circle on Google+.

Renew

noreply@blogger.com (CADM) — Wed, 20 Feb 2013 19:22:00 +0000

Continuing to learn during our careers is important for remaining relevant within our ever-evolving industry while increasing our intellectual asset value. CADM has some great upcoming programs to complement these professional endeavors. While CADM is a 50+year organization, we continue to evolve our programming efforts and ways of doing business as an industry organization so we remain relevant to you, our Members.

We just announced our ½ year annual membership rates. Now is the time to encourage your peers to join CADM. It is a great time for new Members to get involved with CADM as we embark on our Annual Basic Course programming, our Wednesday Lunches highlighting industry trends while encouraging peer networking, Mobile Marketing Day, and our annual coveted Tempos Awards Ceremony.

Keep an eye out as we continue to evolve and progress as an organization. Over the next few months we will be updating our website with a new look and functionality to provide you, our Members, with increased value through updated content and links to relevant resources.

We are extending our outreach to local Universities to encourage the next generation of industry professionals to get involved in the growth of CADM. We look forward to sharing insights and experiences with these students and budding professionals.

As we continue to evolve as an organization, we may propose some changes in the way we have conducted business in the past. Please know we are keeping you, our Members, in mind when proposing these changes. We endeavor to be a relevant and reliable resource for you. After all, CADM is only as strong as its Members. Please encourage your colleagues to join today as our discounted rate in order to promote the growth of CADM.

Thank you,

Jen
@jenbrady

New Year and New Events

noreply@blogger.com (CADM) — Tue, 08 Jan 2013 00:31:00 +0000

As I draft this month’s adMarks column, we are wrapping up the year and ready to embark on new adventures in 2013. By the time you read this column, you will most likely have already established your 2013 Resolutions. Hopefully they’ll still be intact!

It seems to be that each month we address changes in our industry, new ways of measuring data, and how challenging it seems to remain ahead of the latest marketing trends. Our upcoming programming schedule this year focuses on providing you with the information and networking you need to remain abreast of the market trends.

We have scheduled amazing speakers for our bi-monthly Webinars (and also remember our past Webinars can be accessed on-demand). Our 2nd Wednesday Lunches will tackle new trends especially in the digital marketing sector. The Basic Course is shaping up to be exceptional with outstanding teachers and enhanced content. Mobile Marketing Day in April will be in high demand, and of course our Tempo Awards will be the pinnacle of the year.

While I know we’re over-booked, over-worked, and overwhelmed, I highly encourage your actively participating in our upcoming programs in 2013. Through content sharing and networking, I guarantee you will benefit from your time investment.

We have a great year shaping up here at CADM and will be updating you on our progress along the way. If you have interest in contributing your time, thoughts, and perspective to CADM to continue the growth of the organization, please reach out. We are always appreciative of new ideas, content, and volunteers to augment what our stellar volunteers and volunteer Board contribute on a monthly basis.

Here’s to a successful year for you and good luck with your Resolutions!

Jen Brady, CADM President

@jenbrady

P.S. Thanks for the Corporate Sponsorship support from Digital People for 2013. Here’s to great accomplishments together.

The Top 10 Hiring Mistakes of 2012 — The Biggest Blunders in Hiring Digital Advertising, Marketing and Sales Talent

noreply@blogger.com (CADM) — Mon, 07 Jan 2013 19:38:00 +0000

By Jane Turkewitz of TalentFoot

As an executive recruiter in the digital media, marketing and advertising space, I know from personal experience that there are lots of jobs out there that need to be filled in this particular vertical. In fact, according to the IAB (Internet Advertising Bureau), the ad supported Internet industry accounts for 5.1MM jobs in the United States, vs. just over 1MM five years ago. The problem is that, in digital media and marketing, while there’s tremendous growth that comes with innovation, there’s just not enough qualified talent. The disparity in demand vs. fill-rate is resulting in some serious blunders in hiring that are hopefully a blip in the process and not a reflection of long-term trends.The national unemployment rate in November 2012 was 7.7%, compared to 8.7% in November 2011, according to the U.S. Bureau of Labor Statistics. In terms of actual head count, we, as a nation, went from 13.3MM unemployed to 12MM. Although the numbers suggest real progress, the job vacancy rate has not improved in direct correlation, and the scuttlebutt is that a percentage of this perceived growth is actually a reflection of an employment pool that has just plain given up. Reflecting on some of the hiring practices that I’ve seen in 2012, this does not surprise me.

2012 was the year of the assembly line hire. Recruiters and hiring managers moved through the interview process, losing sight of the individual on the other side of the desk. Instead of selling a candidate on a company’s virtues, the trend was to assume that the candidate should have intrinsically known that the company in question was the best place to work.

This hiring hubris caused many managers to lose out on talent and even jeopardized company reputations as candidates expressed their grievances verbally and virally in a world dominated by social media. In 2013, I’d like to see the recruiting industry get back on track and put some class back into a process that has been in decline. With that in mind, I’ve put together the following synopsis of the top 10 hiring mistakes of 2012. Because, afterall, the first step to positive change is awareness.

The Top 10 Hiring Mistakes of 2012

1) Making an Offer and Neglecting to Tell Runners Up

I wish I could take a poll among job seekers to see the sheer number who made it through multiple rounds of interviews only to have a dark shroud of silence descend upon them in the end. In 2013, for the New Year, I hope for contagious empathy in the hiring world. To all the hiring managers out there, after you’ve made your final decision, have a heart and let the runners up know that they did not get the position. If you could provide some constructive feedback as to why, all the better. It’s understandable that a recruiter or hiring manager can’t necessarily reply to every single resume that comes in the door. But, once a candidate goes thru the process of interviewing, feedback should be the norm, not the exception, which it seems to have become.

2) Extending Job Offers Too Soon

We’ve seen employers extend job offers after only one interview. This is nearly akin to asking someone to marry you after one date! You, as the hiring manager, may have been looking to hire for a long time and clearly know what you want. But, the candidate coming in to interview for the first time doesn’t have nearly enough information to decide so quickly. You both need to spend some time getting to know one-another before heading off to a Vegas chapel.

3) Jumping the Gun On References

Some companies are asking for references at the first meeting, when they should really be requesting them at the end of the interview process. A reference check is meant to provide the employer with external affirmation of a candidate’s abilities AFTER the candidate has successfully advanced through the interview process, not before.

4) Checking References For More Than One Candidate at a Time

Yes, it’s a competitive market. Yes, in digital marketing and advertising, candidates are receiving multiple offers and counter offers that make it challenging to successfully make a hire. But, this doesn’t mean that hiring managers should ask multiple candidates for references at one time. When candidates get to the reference stage, it’s reasonable for them to assume that, if the references check out, an offer will be put on the table. By asking for references from multiple candidates, hiring managers are, in effect, being dishonest to the candidate. AND, for many candidates, giving out references is a sensitive matter. They don’t want their references to be contacted multiple times, especially if it’s not the real deal. In fact, many candidates don’t want the word getting out that they are active in the job market unless an offer is imminent.

5) Neglecting to Sell the Opportunity

When interviewing, it’s a two-way sales effort. The candidate has to sell the interviewer on his or her skills and accomplishments as they relate to the job at hand. But, the hiring manager or internal HR department also has to make it clear as to why the candidate should choose their company over another. In 2013, egos have to be put in check and even the “hottest” of companies need to recognize that, to attract top talent, you’ve got to highlight the reasons why someone should choose you over someone else.

6) Writing a Job Description That is “Meh”

Too often, a job description is a string of bullets blandly listing what a particular opportunity entails from a responsibilities point of view. A job description should sell your company and make readers chomp at the bit to get an interview. It should be written in a voice that captures the culture and ambiance within the confines of your cubicles. It should highlight benefits and amenities as well as an overall company philosophy.

7) Cancelling Interviews and Just Not Showing Up

We all know that while you are staffing up, you’ve still got a job to do. The reality is, very often, the same holds true for the person you are interviewing. He is taking time out of his current job to meet with you. In 2012, I’ve had hiring managers cancel last minute on candidates for first round phone interviews. It’s been somewhat of an epidemic. Many candidates share an open space with their peers, so they make special arrangements for privacy to engage in these phone interviews. By not bothering to make the call, you’ve wasted the candidate’s time and given your company a bad rep.

The most egregious mistake I’ve seen this year has been incompetence on the worst level — the forgotten in-person interview. We all have calendars with alarms on them. There’s no reason to completely forget about an interview. Hiring managers need to slow down and be respectful of the interviewer’s time.

9) Making Candidates Wait for 20+ Minutes

Employed candidates are somewhat anxious about being out of their office for an interview. Too many hiring managers and human resources personnel leave these candidates waiting more than 20 minutes in a holding pen, which only elevates anxiety levels, especially if the candidate has only an hour to spare.

10) Dragging your Feet in Scheduling Interviews and Extending Job Offers

If you snooze, you lose. With such an active market, candidates in digital marketing and media often have multiple opportunities on the table. If you want to move someone to a second or third round, don’t wait longer than three business days to get back to the candidate with positive feedback. If you are interested in extending an offer and have intimated as such, then waiting more than a week to put together the terms of the package is too long. And incidentally, Fridays are a fantastic day for extending an offer. It’s a great way to end the week and it allows the candidate to review the proposed package an extra few days without any distractions associated with their current job.

Jane Ashen Turkewitz is Managing Director of TalentFoot Executive Search, a firm dedicated to the digital marketing and media space. She is a guest lecturer on personal branding and featured blogger for iMedia. For more information and/or consultative advice on best practices in hiring, don’t hesitate to reach Jane at JTurkewitz@TalentFoot.com or @LetsTalkTurkey (Twitter).

The Village at Work

noreply@blogger.com (CADM) — Mon, 26 Nov 2012 17:15:00 +0000

It really does take a village to accomplish great things. We hear this all the time, but when it comes to the eleventh hour and really accomplishing quality work, it takes all resources. For instance, this month’s adMarks, even more than usual, is the result of the cooperation from our CADM village. We rely on our committed volunteer, Andy Gold, month over month to organize and edit the publication. This past month, Andy came down with severe bronchitis and had to ask for additional help to pull it all together. It took a lot for Andy to ask for help but when she did, many of us jumped in to make it happen. We all contributed and we accomplished great work in an amazingly short time. And we all helped because if any of us ever had to ask Andy for help, she’d come running — no questions asked.

CADM is supported by a true village of wonderful sponsors and volunteers who make our organization what it is today — and it will require a new league of volunteers to take us to where we want to grow in the future. See page 9 for a full list of our sponsors for this past year, and make it a priority to thank and support them as they support and sustain us. Talk to them and find out more about them and their companies. Look for opportunities to work together. This year we have made it a priority to refresh our website to make it more relevant and useful for you, our members. We are also working on creating more membership value and recruiting a new generation of members to join our more tenured members.

We cannot accomplish this alone and we need our CADM village to make it all happen. It’s a give-and-take world and I personally ask all of you to contribute to the CADM organization in one manner or another. We all have experienced that the more we give, the greater the returns. There are various ways we can always use your experience and contributions: Speaking at our events, recruiting new members, encouraging sponsors to support our events, working with a committee in various capacities, mentoring new members of a younger generation, and as always, contributing constructive feedback to continue growing CADM in Chicago and across the nation.

I look forward to the upcoming challenges we are chipping away at as an organization, and look forward to being able to work together on these endeavors.

Enjoy your Fall!

Jen

P.S. Remember to “Like” CADM on Facebook and follow us on Twitter. @cadmdirect

The Challenge of Change

noreply@blogger.com (CADM) — Mon, 26 Nov 2012 16:31:00 +0000

Change is always talked about and people either like it or they do not. For better or worse, change brings growth. Change in our direct marketing industry began years ago with the biggest changes resulting from technology and digital forms of marketing. Every month these changes continue to present challenges for us as professionals to adapt and grow.

CADM has been in existence for over 50 years. …5 decades….12 presidents…and a lot of change. As an organization, we are working to retain the essence of the CADM core values while also adapting to the growing changes in our industry. Some of the changes we are working on in the coming year are to update our website to make it more user friendly for our Members and to be utilized as an industry resource for content including job postings, white papers, and industry information. Additionally, we are encouraging our community to interact with CADM via our social media channels to encourage networking, sharing of ideas, and providing feedback to us as an organization. We are also using our social media channels to provide more timely updates to our community. As for content, you will see our increasing volume of webinars allowing CADM to provide content and resources to those across the Chicagoland area and beyond. Our SIGs are planning new forms of content and relevant content for peer to peer networking.

Many times in the organization I hear the phrase, “Well…we have done it this way in the past and that’s the way it’s been done so why change.” I cringe when I hear that because while we want to respect the foundation of the organization, we need to find way to be relevant and provide value to industry and specifically to our Members and Sponsors.

I encourage you to join in on the conversation about change. Reach out to us about ways CADM could continue growing and provide relevant value to our industry and you.

In the coming month, we will be reaching out to our Members for feedback about our website enhancements. I would appreciate your taking the time to provide constructive feedback for us as a Board to drive growth and value.

As the Holidays approach, I wish you special times with family and friends. Hopefully you will find time to recharge and I look forward to seeing you soon at our upcoming events.

Jen

@jenbrady

P.S. Big thanks to Marilyn who graciously donated her talent in designing our Tempo’s ad in this months’ adMarks!

Keep on Winning

noreply@blogger.com (CADM) — Thu, 06 Sep 2012 15:23:00 +0000

“Winners” is the theme for this month’s adMarks. In July, CADM had the honor of showcasing great work from the Direct Marketing community, across multiple forms of media at our renowned Tempo Awards (see article and photos on pages 6-7 and the full list of winners on page 8). The work showcased how our industry has evolved and remains relevant in today’s continually changing media environment.

I’m not going to preach on how we should all strive to be Winners. Rather, I encourage you to contribute to the CADM community to foster innovation, influence professional growth, and drive industry changes where needed. By your contributions and influence, CADM will advance and continue to be a strong industry resource for the Direct Marketing community in Chicagoland and beyond.

This coming month, we are proudly offering another exciting addition to our CADM Insider Webinar Series titled, “Infographics from the Inside Out” (see article on page 1). Our SIGs are busy planning for the coming year. We are also developing great topics for our upcoming 2nd Wednesday Lunches where I hope to meet you and network.

“By your contributions and influence, CADM will advance and continue to be a strong industry resource for the Direct Marketing community.”

Our 57th Annual Meeting in August was a great launch into this coming year (see our wrap-up on page 9). We could have spent the entire afternoon at the Luncheon networking and engaging in industry discussions; we also honored our Past President, Frank Roman (Frank Roman Partners), as well as CADM leaders Cyndi Greenglass, who received the Charles S. Downs Chicago Direct Marketer of the Year Award, and Tracey Cymbal, recipient of the 2012 Natalie P. Holmes Volunteer of the Year Award.

As an organization, we are always looking for industry thought leaders and do-ers to provide content and research that would benefit the CADM community. Additionally, we are always looking for volunteers to contribute in various areas to keep the momentum of CADM moving forward: Assistance with our website, speakers for our Insider Series and Luncheons, fostering our membership and the value we provide, and liaising with key local and national industry organizations.

Being part of the CADM community is an invaluable experience. The CADM Board is committed to continuing the growth and value of the organization to provide its members and Direct Marketing community with resources and benefits for continual growth.

If you feel you want to be part of the CADM growth and volunteer a small amount of your time to the organization’s success, please reach out to us as we would value any and all of your winning contributions.

Enjoy your September!

P.S. Remember to “Like” CADM on Facebook and follow us on Twitter. @cadmdirect

Happy "New Year"

noreply@blogger.com (CADM) — Wed, 01 Aug 2012 19:39:00 +0000

It is with great honor that I have the opportunity to contribute to the Marketing Community as the incoming President for CADM. If you have yet to personally meet the CADM Board of Directors, I highly encourage your making it to one of our next networking events and/or education sessions. The experience, dedication, and relentless interest the Board has for continuing to grow CADM for our Member’s benefit is highly motivating.

Big thanks are due to CADM’s immediate Past-President, Frank Roman, for his leadership and vision for CADM throughout this past year and every year he has contributed to CADM. Thankfully, he is not moving far away from the Board!

As we think about “Back to Routine” during the month of August, we tend to find ourselves not pushing the norm of what we can do but rather getting pushed by doing more with less time. As successful marketing professionals, we should continue to turn this action on its head and figure how we can remain motivated, motivate others, and continue to be successful with our professional — and personal — commitments.

As Direct Marketers, we focus on the immediate outcomes for our clients. We as professionals should evaluate how we can get more out of what we put in during our work commitments. Think about how to utilize technology and social sharing to capitalize on your time while also expanding your knowledge base. Evaluate how your routine at work may actually be creating a rut of an environment for you, and in turn for your clients. A great way to learn about tricks to optimize your time is through networking with your CADM peers and even joining one of
our CADM SIGs. If you have yet to get involved with a SIG, I encourage your checking out an upcoming meeting.

Prioritizing is essential and will allow you to get more done with less. Being everything to everyone is never a productive solution. Prioritizing CADM events for solid networking and education will afford you occasions to expand your network for opportunities to utilize industry resources and connections. Our upcoming 57th Annual Meeting will be one of these occasions not to miss.

Remember that CADM not only sends out frequent emails about events, but we also utilize Twitter and Facebook as communication tools. Join in on the conversation so your fellow CADM members can learn from you.

Again, I am excited to contribute as your new President for CADM, and look forward to establishing some great industry relationships with you at our upcoming events.

Thank you to Frank Roman for his 2011–12 Presidential contributions. Congratulations to the incoming 2012–13 CADM Board of Directors.

I look forward to hearing from you — please let me know how CADM as an organization can further be an asset and resource for you in your careers.

All the best,

Jen Brady

Tweet me@jenbrady, or Email me at jen@fredassociates.com.

State of Our Association

noreply@blogger.com (CADM) — Tue, 26 Jun 2012 21:40:00 +0000

Dear CADM Members,

This year has proven the strength of our Association as well as our association. Our collective work this year, combined with the perseverance of Past Presidents Ron Marsh and Cyndi Greenglass planted the seeds of change which are now blossoming into opportunities for all CADM Members.

As is my last President’s Letter to you, I wanted to give you an update on the state of our Association.

This is the time to be a CADM Member. We all know that business is a contact sport. And when you understand the field of play, you can leverage the myriad opportunities to connect, learn, grow, and develop business. Through your association, the hard work of our dedicated Board of Directors, our vibrant Volunteer Corps, and our new Association Manager Glenda Sharp – CADM has grown much stronger over the past year.

How does that benefit you, the CADM Member?

A stronger CADM means continued opportunities for you to grow stronger, more knowledgeable and connected. And as CADM’s stature grows regionally and nationally, so too will the reputation of all CADM Members.

This past year our collective achievements included:

• Innovative New Education - Inaugural Mobile Marketing Day, Expansion of Basic Course, Cutting-Edge “CADM Insider” Webinar Series Launch (see sidebar)

• Communication Channel Growth - Strengthened CADM YouTube Channel presence

• Leadership Training - Volunteer Corps Growth and its associated Leadership Skill Building Opportunities

• Outreach - Association Partnerships – BMA, The Bridge Conference, Expanded CADM Corporate Sponsorship Partners.

INNOTATIVE NEW EDUCATION

CADM has always provided cornerstone education for Members and the Direct Marketing Community. Our programming ranges from the basic to top-shelf education and this past year we’ve strengthened and added to your educational Tool Kit. Our first-ever Mobile Marketing Day was a smash hit and had a standing room only audience eager to learn the most up-to-date information, techniques, and case study insights on this dynamic medium. Our Basic Course Road Edition was launched in May as Uline requested that our 55-year-strong Course travel to their campus for in-depth training for their employees. And our Webinar Series, “The CADM Insider,” has just launched and provides the pivotal insights to navigate today’s rapidly changing business landscape. The sessions are solely teaching – no sales, and are actionable, profitable discussions with industry leaders. (see sidebar)

COMMUNCIATION CHANNEL GROWTH

CADM’s current communications strategy marries our print newsletter into an expanding number of information outlets. Our growing YouTube Channel chronicles many of our most recent events and reaches a world audience to share the expertise of our speakers and Membership. Collectively our presence on Facebook, Linked In, YouTube, and Twitter complement our traditional vehicles of events, email, and print communications. We’re reaching more current and prospective CADM Members than ever.

LEADERSHIP TRAINING

Even a great field of knowledge can be useless without the skill, wisdom, and pragmatism – in a word Leadership. Rarely is a game plan strategy ever fulfilled and knowing how to manage a dynamic project is no longer optional. Knowing when to hit or punt in business is key. As you know, CADM Programming is largely Volunteer Corps run. We rely heavily on the strength of our Leaders, and they often tell us of the strong Leadership Skills they see the Volunteer Corps develop while conceive, plan, and execute our signature programming. Coordinating teams, securing sponsors, and orchestrating event logistics provides strong management and career building skills that apply in almost every business situation.

OUTREACH

For as good at CADM is, we know the importance of connections to others. Our association with The Washington Area Bridge Conference continues into its third year. And locally we continue to market and advise our Members of complementary events at BMA Chicago, NIU, and other Associations.

Yet the greatest achievement over the past year has been the significant development and opportunities for YOU, the CADM Member. Whether you’re a “spectator” - attending and learning cutting edge techniques and technologies from preeminent companies like Vibes Media, Restaurant.com, Microsoft, or Acxiom, or a “player” - envisioning, planning and coordinating many of CADM’s memorable events or programs like the Basic Course, Luncheon Speaker Series, and CADM YouTube Channel – opportunities for growth abound for you as a CADM Member. And today, there are more opportunities in a wider variety of areas for CADM Members than there have ever been!

For me, and the CADM Board of Directors, we continue to believe, to know, that CADM’s Strength is its Members, CADM’S Strength is YOU!

Congratulations for a very successful Association-building year. Our association with you has never been stronger. As I assume the role of Immediate Past President, I look to continue CADM’s growth so that you, the CADM Member get more of what you need to be as successful as you can!

Best Regards,

Frank Roman

P.S. It has truly been an honor to serve as your CADM President this past year. Thank you for the opportunity.

You’ve proven to me time and time again – CADM’s Strength is its Members. CADM’s Strength is You.

#CADMmobile*

noreply@blogger.com (CADM) — Mon, 07 May 2012 21:22:00 +0000

#CADMmobile*

Yesterday, CADM held Results2012: Mobile Marketing Day and it was a smash hit! I wanted to give you some of the highlights right away.

It was jam-packed education, insights, and practical experience-sharing at its best. Session formats varied from individual speakers to panel discussions and provided both theory and tested tips. A few of the many Symposium TakeAways:

• “Mobile First” Mobile considerations are not optional - consumers want information to keep up with them.

• Mobile is for everyone – not just the big brands.

• Mobile is not a channel – it weaves through all channels.

• Strategy First - technique or technology should never supplant a comprehensive marketing plan.

In CADM’s new symposium format, speakers were available before, during, and after their individual presentations and actively mingled with attendees between sessions. In fact, there were great impromptu offline discussions given the access attendees had to mobile industry experts. Our Microsoft headquarters downtown location fostered a roll-up-your-sleeves learning atmosphere for stronger learning. This was impactful education.

All sessions were videotaped for future reference. We’ll be posting some session summaries in the coming weeks. If you haven’t already, subscribe to CADM’s Youtube Channel so you’ll know as new information is released.

“Mobile Marketing Day energized me and was one of the strongest industry-wide events I have attended. I learned cutting edge technology from impressive speakers and though my background is in direct mail, I was excited about the power of mobile marketing to enhance ALL marketing channels, including print. I can definitely apply this new information to my customers’ needs today!”

Holly Harle, Diamond Marketing Solutions.

See what others had to say too, by checking out the Twitter stream around the event yourself – #CADMmobile.

This was an energetic conference, filled with the information you, our CADM Members, demand. Please keep your comments and suggestions coming! We’re listening and improving the way we deliver content so you gain the tools to be an even more successful direct marketer!

Sincerely,

Frank Roman

P.S. Mobile Marketing Day’s success is thanks to your suggestions. Please keep them coming. CADM is committed to providing the content you’re demanding - when you want it and how you want it.

P.P.S. Check out the Twitter stream from yesterday’s symposium. You can experience for yourself the energy the day created! (#CADMmobile)

I love my Smartphone.

noreply@blogger.com (CADM) — Tue, 27 Mar 2012 20:13:00 +0000

I love my Smartphone.
I didn’t always, yet it and I have come to an arrangement. And I think the main hold up was me.

Like many of you, I can be a creature of habit. I had my iPad, my laptop and my Smartphone (iPhone). I could check email on my phone, yet all these devices weren’t as integrated as possible. I found myself working harder to incorporate the devices into my personal and professional lives while maintaining many of the manual processes that had heretofore served me well.

And then I made a simple and life-changing decision.
I decided to use my iPhone for as many of life’s demands as possible. Because I’m just plain tired of lugging all my stuff around with me. I’m rarely at home or in the office – more likely, I’m on the move. And I ALWAYS have my iPhone with me, just like almost all of you do too.

I know that my iPhone won’t be able to do everything.
• I don’t have the patience to read large amounts of information on the tiny screen.
• There isn’t always good wireless access around when I need it.
• I appreciate certain information delivered in a more physical format.

And I know I’ll need to adjust my expectations as well. I’ll probably have to approach tasks differently than I do in my laptop-with-full-keyboard-and-pencil-&-paper world. And given the opportunity to adjust my expectations, I’ll want to adjust them up (of course!) – demanding even more tailored information and services. I plan to work, research, document, and connect with my friends, the businesses I buy from, my associates, or the charities that I support – where and when it is convenient for me.

And I’ve begun my technological journey just in time! With Results2012: Mobile Marketing Day on April 12th I’ll be able to continue my own education – as a Marketer, a Business Owner and as a Consumer!

I welcome all advice you are willing to share with me to more fully integrate my iPhone into my personal and professional lives!

See you at Microsoft’s office on April 12th for Results2012: Mobile Marketing Day.

CADM Means Business

noreply@blogger.com (CADM) — Thu, 09 Feb 2012 15:26:00 +0000

Whether it’s our Programming, our Member services or our Events, the CADM Board of Directors continually works to ensure you can leverage the maximum benefit from your CADM Membership. We review all aspects of the CADM Member's experience, looking for stronger programming or greater efficiencies so CADM remains strong and vibrant to provide the services you, our Membership, demands.

To that end, I want to tell you about the transition CADM is launching to better adapt our structure to your needs. Starting on March 1, 2012, Glenda Sharp will be our new Association Manager. Glenda brings to CADM more than 20 years of association management experience. She has participated in the running of the 10,000 member Section of the Family Law division of the American Bar Association, and has served as DuPage County Bar Association Executive Director for nine years. We believe that Glenda’s experience and abilities will allow CADM to remain flexible and provide the depth of CADM services while maintaining our strong educational and networking programs.

And while CADM parts ways with The Sanford Organization (TSO), we do so secure in the knowledge that TSO has been a dedicated partner in our development. Through our dynamic partnership, we have strengthened programming, event logistics, and planning. Joyce Mandel, Kim Collins, and Amanda Fortman have constantly provided suggestions on improving the delivery of member benefits many of which have helped us achieve greater efficiencies throughout the process. We thank them for their help over the past year. CADM now has stronger policies and methodologies because of our association with TSO.

Over the past year, CADM has developed a strong Volunteer Corps, which is providing enhanced value to our membership. Our Volunteer Corps is providing great leadership opportunities for our members looking to enhance their careers through greater participation within CADM. Many CADM Members have learned new skills or sharpened existing ones through the research, team building, and program implementation that our many events and programs provide. CADM Members are life-long learners.

And CADM does mean Business. We are always looking for innovative opportunities to strengthen services,reduce costs and improve Programming. We are very serious about providing you, our Membership, with the best direct marketing professional association services in the country.
As always, I am available to field any questions you may have about this transition. And please keep your good ideas and your offers of help coming -- your engagement is invaluable!

Sincerely,
Frank Roman, 2011-12 CADM President

P.S. Be sure to say hello to Glenda soon. She’s looking forward to meeting you!

P.P.S. CADM’s dedication to You, our Membership is stronger than ever!
Don’t miss the April 12th Mobile Marketing Day. It’s our 1st Annual, and fellow Board Member Mickey Alam Khan has a stunning line up!

Are we saying Thank You enough? Actually, to be more accurate, are we communicating Thank You enough?

noreply@blogger.com (CADM) — Fri, 04 Nov 2011 15:05:00 +0000

For this month of Thanksgiving I would like to discuss the most basic and powerful of your communications. Your Thank You messages.

Are we saying Thank You enough?

Actually, to be more accurate, are we communicating Thank You enough?

There’s a real difference between merely saying it and communicating it. You see “Thank You” is more than a phrase of eight letters and space that we can conveniently tag on to the end of a sentence or insert here or there in our base message to current, prospective or lapsed customers. Customers are pretty smart and respond best to sincerity, and they can spot authenticity in an instant.

Ask yourself whether you think your Customers FEEL “Thank You” from your messages. Not just one or two … I mean every message.

Make sure your authentic appreciation shines through every touch point you have with your Customers. Don’t let formatting, color printing, or use of emerging technologies distract you from having sincere appreciation in your messages. Don’t get me wrong, I’ve seen many messages and advertisements that are produced with the latest in “window dressing” --- full color printing, multi-channel deployment, and innovative formats. These messages work because the basic message was strong.

Take a look at your welcome messages, your acknowledgment messages, in fact all your messages. And remove the phrase “thank you” everywhere it’s written. Does your copy still convey the essence of gratitude? If so, great news! If not, possibly you’re relying on two much on the words “thank” and “you” to do the heavy lifting.

Here’s a test.

Rewrite your Thank You campaign without using the phrase “Thank You” or any of its derivations. Give it a try. I know I’ve found it harder than it sounds.

Let me know how you make out. I welcome comments and examples of your best Thank You campaigns – just post into the comments section on this blog. During November I’ll touch on other areas involved in conveying a strong, sincere and impactful Customer appreciation campaign. Stay Tuned!

Frank Roman

P.S. Check out Vinay Kumar’s blog post which touches on this very topic. http://bit.ly/ThankYou_by_Another_Name.

P.P.S. You can even show gratitude even before someone buys! I see appreciation of me, my needs, and my situation all over Zappos’ site… Free Shipping, Free Returns, Free 365 Day Return Policy, 24/7 Customer Service and on and on! http://www.zappos.com/

October 2011 adMarks President's Message: Welcome to our Blog! Just one of the many digital access points for CADM’s Community.

noreply@blogger.com (CADM) — Fri, 23 Sep 2011 14:53:00 +0000

This year’s program theme -- The Cutting Edge: Where CADM Members Thrive -- captures our goal of providing you with impactful information. And to provide it WHEN you need it and the WAY you want to receive it.

You’ve told us you want broader access to our community and events and additional ways to tap into the CADM Community. And so to strengthen our help to you we’re committed to being a meaningful online resource. CADM’s Strength is its Membership. CADM’s Strength is You is doubly as important for CADM Digital. For the more you access … the more you connect and participate…. the stronger the Community becomes!

So I wanted to make sure you had the links to connect to the many CADM online resources. I encourage you to check them out and join as many areas as you can today!

CADM Blog --- Our Blog is a great way to know about our Community’s Events between adMarks issues. While you’re here, check out some of the latest postings or search our archives. We’ll be posting articles, reviews, and event pictures.

Book Club Review Blog --- Looking for suggestions on good direct marketing or business books to read? Check out the CADM Book Club Blog. They post Reviews every other month which give let you know the cutting-edge books worth reading. Check it out now at CADM_Book_Club

Twitter ---Want to be among the first to know about upcoming events or alerts for the Chicago direct marketing Community? Follow CADM on Twitter for instant updates. Follow us at CADMDirect

CADM YouTube Channel --- Many of CADM’s Events are recorded and enable you to get a better feel for our lunches and presentations. Of course nothing is as informative as attending in-person, yet you’ll still learn a thing or two by watching our clips. Check out our current library at CADM_YouTube_Channel. Don’t forget to subscribe as well so you’ll be alerted to new clips as they come online!

CADM’s Linked In Groups --- The breadth and depth of our community is very evident in our many LinkIn Groups. Here you’ll find information and be able to post questions. There’s always someone here that can give some help or insight. We have Groups to fit many specialties. Go to CADM_LinkedIn_Group(main) or Basic_Course_LinkedIn_Group or Book_Club_LinkedIn_Group or InterActive_LinkedIn_Group

Facebook --- Our Facebook page is continually updated with information about our Members on the move - whether attending events or speaking around the country. You’ll find CADM News here! Like us at CADM_Facebook_Page. And if you want to check out our photo album on Facebook, here’s a direct link - DM_Facebook_Pictures.

I encourage you to take advantage of the many offering of CADM Digital. They’ll help you stay connected and alerted to important direct marketing information. CADM’s Strength is its Membership. CADM’s Strength is You!

Sincerely, Frank Roman

P.S. Being fully-networked, both in-person and online, will ensure you’ll have the tools you need to be the most productive. Linkup, connect and contribute to CADM Digital today!

CADM Multicultural Marketing SIG July 2011 Lunch & Learn Recap - Creating Culturally Relevant Social Media Content

noreply@blogger.com (CADM) — Mon, 08 Aug 2011 14:45:00 +0000

The hot and humid (100 degree) weather did not thwart the Multicultural SIG’s July Lunch & Learn. We hosted Sergio Fernandez, President of the Hispanic Alliance for Career Enhancement at AIU’s Success Center downtown Chicago on July 20, 2011. Sergio presented how HACE created and implemented social media strategies that have resulted in a 25% increase in event participation from social media channels by creating content that was culturally relevant to its constituency of more than 40,000 members nationwide. Additionally, since July of 2010 HACE has grown their Facebook “likes” by more than 550% and LinkedIn group

membership by more than 600%.

Sergio first briefed us about HACE’s mission and history so that we would have a better understanding and background knowledge and then walked us through HACE’s social media strategy and shared the success that they have had.

HACE is committed to Latino diversity through professional development as well as building relationships with employers. HACE is a not-for-profit agency with limited resources, and traditional marketing had become expensive, required specialized skills was difficult to track. HACE understood the increased importance of using social media, they felt that it had a broader reach, was easy to implement and more affordable.

The objective was to position themselves as industry leaders by creating a forum for Latino professionals to network and share relevant ideas The strategy included increasing online awareness by publishing content on multiple online sources that linked back to the HACE website, improving overall keyword rankings, increasing web site traffic and building an online community. The execution of the plan included Latino recruitment, personal branding, educational resources, networking tips, career and college prep, professional coaching, work-life-balance, generational differences and goal setting.

Their initial step was to use data insights to gain a quantitative view of their constituents. Some of the findings were very interesting and were used to help implement tactics. For example, 96% of their members have at least a BA; however, 86% of them are first-generation college graduates. Having this insight enabled them to understand that they needed to build an emotional connection and bond that otherwise might not exist for these members in terms of professional and career development. The content they created was designed to build communication through trust but also to be engaging. One of the lessons learned was to stay on message in order to build equity for the brand.

Measurements were built into the plan for each tactic and channel that evaluated target, frequency and key stats. For example, they targeted different demographics on LinkedIn vs. Facebook, the former geared towards established professionals and the latter towards the younger “Millennials.”

Thanks again to our generous sponsor, The Envelope Connection, a direct mail firm specializing in personalized mailings and fulfillment. A special thank you to American Intercontinental University (AIU) for hosting us at their Success Center, located at the corner of Adams and Franklin.

Written by Maria Dennis, Multicultural Marketing SIG Co-Chair

Photographer: Michael Machado, Mas Marketing Group, Multicultural Marketing SIG Co-Chair

CADM B2B SIG Lunch and Learn - Busting the myth of the #10 envelope Recap

noreply@blogger.com (CADM) — Mon, 08 Aug 2011 14:16:00 +0000

On July 14, 2011, the CADM B2B SIG hosted a Lunch & Learn, sponsored by our friends at Rodgers Townsend DDB. We had a great turnout from a diverse group of agency, client, database, and production specialists. Everybody participated in this lively conversation regarding whether the DM workhorse format from the 20th Century--the #10 business letter--is the go-to choice for B2B direct marketers.

Following is a quick snapshot of the conversation highlights:

1. What formats are working today?

Closed- face, nonwhite envelopes are more popular than ever. The closed face seems more personal, while colors other than white tend to stand out from the clutter. There were numerous examples of highly branded envelopes with graphic elements rather than plan white stock.
Vertical markets, particularly financial services, often use a traditional business letter approach. A challenge for some members was client direction to intentionally misrepresent recipients by creating marketing pieces that look like bills or checks, which could increase open rate but potentially damage the brand relationship.
Additional touches are key, whether the medium DM or Email. Quality of leads (calls vs. clicks) need to be differentiated in order to determine true success.
Personalization is priority. Customers want to feel appreciated…and known.
Dimensional pieces drive RRs and tend to reduce churn for retention customers, but if performance is measured by cost per piece rather than cost per sale, the high cost may be a deterrent for many marketers/clients.

2. Additional insights.

Nonprofit groups respond differently to high impact pieces. They respond but they don't tend to be as loyal as customers that receive a less flashy piece. This could possibly have to do with the fact that they are more concerned about the message and value behind how this will benefit their cause/interest.
79% of all households that have mailboxes will at least skim their mail.
Only 19% open email. This is more characteristic of consumers (as opposed to business) but is something to consider for smaller businesses.

3. New opportunities.

The USPS has a new program for businesses looking to acquire new customers. This new feature is a less personalized tactic, but it allows more flexibility in the mail piece (flats can be sent at a letter price) and data. If a client knows they want to target customers in a particular block or neighborhood, they can use this feature. It works well when trying to reach customers that may be in a high rise or office building.
Scratch-offs are driving response rates. It's a new way for customers to interact with the piece. When incorporated with the QR barcode, some companies have seen a RR of up to 87% if customers have something to drive them there.
The introduction of 3D printing may be another new tactic on the horizon, particularly for more promotional pieces.
The USPS is offering a 3% discounts on QR codes through August 31, 2011.

4. Did we bust the myth?

Target and message are what's important. Do #10s work? Sometimes. Are they the solution for every need? No. Go out with what is best for the target and the message.

Written by Katie McGrath, Business-to-Business SIG Chair

CADM Member Creativity Shines Bright at 2011 Tempo Awards!

noreply@blogger.com (CADM) — Wed, 03 Aug 2011 18:22:00 +0000

CADM celebrated Chicagoland’s best creative talent in direct and interactive marketing last week high atop Chicago at the very cool Vertigo Lounge. The Awards Gallery outshone our world renowned skyline as over 100 attendees mingled, mixed and shared stories while enjoying festive food and beverages.

Hosted by Cyndi Greenglass, 2011 Tempo Chair, and Frank Roman, Incoming CADM President, kept the evening lively with the winner after winner receiving awards! Ron Marsh, Current

President shared smiles and congratulations with the winners.

Evening emcees included 3 CADM Emerging Leaders -- Lauren Lickenbrock, Sam Sachdev, and Dustin Lefebvre...

…as well as Special Interest Group Chairs - Andy Gold, Pola Henderson, Michael Machado and Maria Dennis.

Tempo Awards recognize the best direct and interactive campaigns in the greater Chicagoland area, and receives entries from agencies throughout the Midwest. The 17 categories recognize everything from direct mail campaigns, to web sites, to emerging media and mobile marketing.

The evening was capped off by the 4 special awards;

The Multicultural Award, presented by Maria Dennis and Michael Machado, Co-chairs of the Multicultural SIG to Draftfcb for State Farm
The Jay Gondelman Award for Interactive Excellence presented by Pola Henderson, Chair of the Interactive SIG to Draftfcb for MilkPep
Innovation and Excellence in Print Production presented by Andy Gold, Chair of the Production SIG to DDB for AT&T
And the “Best in Show” Past President’s Award presented by Cyndi Greenglass, Immediate Past President to the Little City Foundation

For a complete listing of winning entries, click here.

2011 TEMPOS BY THE NUMBERS

17 Number of categories
130 Number of entries received for 2011
41 Number of unique companies awarded
6 Number of awards per category – one for creative excellence and one for marketing excellence in 1st 2nd and 3rd position
Most awards won by a single Agency, Draftfcb including the Multicultural and the Jay Gondelman Awards.

A Special Thanks for our Event Sponsors and Judges! Without whom such a successful event would not have been possible!

CADM Interactive Special Interest Group (SIG) June 2011 Lunch & Learn Recap

noreply@blogger.com (CADM) — Tue, 05 Jul 2011 16:25:00 +0000

On June 28th, 2011 the CADM Interactive Special Interest Group (SIG) hosted a Lunch & Learn, featuring a presentation by Matt Santori-Griffith, Senior Design Manager and Social Media Consultant at Association Management Center in Glenview, IL. Matt shared his expertise on fostering engagement through social media and ways to maintain a community that goes beyond the "Like" button. A Q&A session followed.

The event, held at the Roosevelt University's Auditorium Building downtown Chicago, marked the group's reactivation. The SIG's leadership invites you to stay up-to-date on its activities by joining the CADM group on LinkedIn.

Results2011 - It Will Be 5 O’Clock Somewhere

noreply@blogger.com (CADM) — Thu, 05 May 2011 16:09:00 +0000

Results 2011 is only a few days away. Our great lineup of industry thought leaders and marketing experts are all ready to share valuable insights, best practices and real-life examples of great marketing in action.

Don’t forget to register today. Discount pricing is still available and there are limited tickets left.

What would a CADM Annual Conference be without a cocktail party? Plan to network with your peers immediately following Results 2011 at the Metrics Marketing and Northwest Mailing Reception hosted by the CADM Book Club. The bar will be set up on the same floor as our General Session speakers. You won’t miss it….trust me!

Results 2011 attendees will receive a FREE DRINK TICKET. Plus, there is bound to be a surprise or two for those who stick around.

Sign up for Results 2011 today. www.cadmresults2011.org/register.html.

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.

Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Post written by Rob Engelman, Results2011 Chair

Results2011: What We Can Learn From Marketing a School

noreply@blogger.com (CADM) — Thu, 28 Apr 2011 21:31:00 +0000

I don’t know about you, but I am a big fan of education marketing. Maybe it’s because my work as an Adjunct Instructor through the University of Chicago – Graham School has helped me to understand the balance schools must run between education and business.

Or, maybe it’s because I have just watched my daughter complete her college search process, in which I saw both strong and weak marketing execution from various universities throughout the country.

Or maybe it’s because I have had the opportunity to work with one of the leaders in online education and I have an appreciation for the consumer need, the market demand, and the best practices to drive consumer enrollment in the for-profit education space.

Who knows what the reason is, I am just passionate about the subject. This is why I am so excited to see the presentation.

How Math & Creative Delivers Superior Results for Chicago Booth at Results2011 on May 10. Here, Michael Fogarty, Principal & Founder at Kokopelli, and Steven Berry, Senior Associate Director, Annual Fund at Chicago Booth will share a case study that demonstrates how Chicago Booth used analytical rigor to segment their audience and overcame internal obstacles to grow the bottom line.

According to Michael, three key takeaways the audience will learn are:

Questions to ask before you build your list (segmentation and targeting)
Seek differentiation to determine creative (positioning)
Balance your media mix (implementation)

Education marketing enthusiasts, non-profit experts, and direct marketers are sure to get a nugget or two from this presentation.

Early Bird Registration has been extended until May 3.
Register today! www.cadmresults2011.org/register.html.

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.
Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Post written by Rob Engelman, Results2011 Chair

Results2011 - Thanking Our Sponsors

noreply@blogger.com (CADM) — Tue, 19 Apr 2011 16:56:00 +0000

An event such as Results2011 cannot happen without the help and support of our sponsors.

As Chairperson for the event, I owe a great deal of thanks to the following companies:

Japs-Olson Company www.japsolson.com
Kokopelli www.kcgi.net
Metrics Marketing Group www.metricsmarketing.com
Northwest Mailing Services www.nwmail.com
Oncall Interactive www.oncallinteractive.com
Vision Integrated Graphics www.visionps.com

I highly recommend each company as they have all been great to work with over the past few months.

Remember….register for Results 2011 today! www.cadmresults2011.org/register.html.

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.

Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Written by Results2011 Chair Rob Engelman

Step Up and Ask a Question

noreply@blogger.com (CADM) — Thu, 14 Apr 2011 18:37:00 +0000

Earlier this week I spoke with Anne-Marie Kovacs, Chief Wife at www.TheSucculentWife.com to get more insight about her panel discussion with Chris Bradshaw, COO at www.Plumlife.com, and Meredith Sinclair, Blogger at www.hoo-dee-hoo.com at Results2011– May 10, at theWit Hotel in Chicago.

Here’s what Anne-Marie told me….

“This panel which includes a blogger, a corporate user and a marketer will demonstrate, through “real life” examples and actual experiences, the reality of today’s social media landscape as seen from the unique perspective of the user type. What are the expectations and gains of social media use from the consumer’s point of view? The blogger? The marketer? This panel understands all sides of the issue and will make actionable recommendation and offer tips on how to narrow the gap between one user’s set of expectations and the other.”

This is sure to be an interactive conversation. How do I know? Well….Anne-Marie, Chris, and Meredith are already open to taking questions.

Send your Social Media question along to info@cadm.org and we’ll make sure they get asked…and answered.

You can also ask questions in person. Register for Results 2011 www.cadmresults2011.org/register.html.

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.

Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Written by Results2011 Chair Rob Engelman

How do you make money in Social Marketing?

noreply@blogger.com (CADM) — Fri, 08 Apr 2011 13:52:00 +0000

A friend of mine recently asked me this important question. Without hesitation my answer was simple….come to Results 2011 at theWit Hotel on May 10 and hear what Randy Hlavac has to say in his program entitled Digital IMC – Social Marketing to Grow your Bottom-Line Profits.

I have met Randy and know that his company, Marketing Strategy Inc is doing some neat work in the area of helping companies actually measure their social marketing program’s ROI.

While you can read a brief description of Randy’s program on the Results 2011 website www.cadmresults2011.org, here’s a more detailed overview:

Many companies struggle to develop a strategy to make money using social marketing. While Facebook, Twitter, and LinkedIn are great for establishing a two-way relationship with customers and prospects, seeing the results of these investments at the bottom-line is difficult. In this session, Randy Hlavac will show you a 6-step process to create, justify, test, and deploy Digital IMC that uses social, web, mobile & traditional integrated marketing channels to create buzz and drive prospects to your company.

Real-world examples will be presented to illustrate the process of creating high impact, ROI-based social marketing programs.

Participants will walk-away having learned how to:

Identify your best prospects in the “social cloud”
Use social monitoring and web analysis systems to develop the social potential of you and your competition
Develop a social marketing strategy which grows your marketing database and creates fast sales to justify your investment
Keys to creating social programs that generate buzz
Create a social and digital budget with hard ROI numbers to justify your program for senior management
Development of pilot projects to prove concept to make social marketing a part of your marketing mix

This is one of several sessions that cannot be missed. Register for Results 2011 today at www.cadmresults2011.org/register.html.

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.

Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Written by Rob Engelman, Results2011 Chair

Results2011

noreply@blogger.com (CADM) — Tue, 05 Apr 2011 13:54:00 +0000

Results 2011 is 5 weeks away.

I am so proud of the CADM Results2011 Program Committee for putting together a great group of industry leaders and subject matter experts for this year’s program.

Results2011 will be an intensive day of education and networking that will appeal to industry veterans as well as those new to marketing.

Our speakers include:

· John Becvar – Senior Director Relationship & Loyalty Marketing, Groupon

· Janet Viane –Vice President, Marketing Operations, Sears Holdings

· Mara Kelly – Vice President Marketing and Sales Promotion, Loehmann’s

· Sebastien Bilodeau – Executive Vice President, Partnership Marketing & Sales, Synapse Group, Inc.

· Michael Fogarty – Principal & Founder, Kokopelli

· Steven Berry – Senior Associate Director, Annual Fund, Chicago Booth

· Corinne Mieszczak – Senior Web Content Communications Specialist, Celtic Insurance Company

· Jim Sherman – Director of Customer Relationship Mgmt and Interactive Marketing for Midas International

· Marci Hower – Vice President, Interactive Marketing, Metrics Marketing Group

· Laura Gallagher – President, The Creative Company, Inc.

· Matthew Maday – CEO and Digital Strategist, Oncall Interactive

· Pamela A. McElvane – CEO, P & L Group, Ltd

· Randy Hlavac – President & CEO, Marketing Synergy, Inc

· Anne-Marie Kovacs – Chief Wife, www.TheSucculentWife.com and Marketing Consultant, Bite Strategic

· Chris Bradshaw – COO, www.Plumlife.com

· Meredith Sinclair – Blogger, www.hoo-dee-hoo.com

Registration is now open at www.cadmresults2011.org/register.html.

We hope to see you there!

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.

Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Written by Rob Engelman, Results2011 Chair

Chicago Association of Direct Marketing

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“By your contributions and influence, CADM will advance and continue to be a strong industry resource for the Direct Marketing community.”

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Are we saying Thank You enough? Actually, to be more accurate, are we communicating Thank You enough?

October 2011 adMarks President's Message: Welcome to our Blog! Just one of the many digital access points for CADM’s Community.

CADM Multicultural Marketing SIG July 2011 Lunch & Learn Recap - Creating Culturally Relevant Social Media Content

CADM B2B SIG Lunch and Learn - Busting the myth of the #10 envelope Recap

CADM Member Creativity Shines Bright at 2011 Tempo Awards!

CADM Interactive Special Interest Group (SIG) June 2011 Lunch & Learn Recap

Results2011 - It Will Be 5 O’Clock Somewhere

Results2011: What We Can Learn From Marketing a School

Results2011 - Thanking Our Sponsors

Step Up and Ask a Question

How do you make money in Social Marketing?

Results2011