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	<title>The Chaos Scenario</title>
	
	<link>http://thechaosscenario.net/blog</link>
	<description>a discussion about the disintegration of mass media/mass advertising and what comes next</description>
	<pubDate>Tue, 01 Jun 2010 10:45:20 +0000</pubDate>
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		<title>The Joy Of A Gated Community</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/Js_sbjPo6B4/</link>
		<comments>http://thechaosscenario.net/blog/?p=1072#comments</comments>
		<pubDate>Tue, 01 Jun 2010 10:45:20 +0000</pubDate>
		<dc:creator>Cherkoff</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[cherkoff]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1072</guid>
		<description><![CDATA[By James Cherkoff, Collaborate Marketing.
A couple of years ago, I heard Sir Tim Berners-Lee describe the muddled state of his splendid creation in  this way :
‘If your sink is blocked for a few weeks and you remove the plug to dig out the obstruction, the offending mangled mess of soap, fish bones, human hair and [...]]]></description>
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		<item>
		<title>Award-Winning Chaos</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/UEaQv5LJSn8/</link>
		<comments>http://thechaosscenario.net/blog/?p=1048#comments</comments>
		<pubDate>Fri, 28 May 2010 00:05:15 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1048</guid>
		<description><![CDATA[Cameras flashed and champagne flowed as independent publishing&#8217;s finest were honored in New York Tuesday night at the IPPY Awards.
Among 3600 entries, The Chaos Scenario by Bob Garfield (Stielstra Publishing, August 2009) was one of just two books to win dual awards.  It won Gold in the Current Events category and Silver for best book [...]]]></description>
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		<item>
		<title>The Chaos Scenario Wins 2 IPPY Awards</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/KUHxKJi6tAk/</link>
		<comments>http://thechaosscenario.net/blog/?p=1044#comments</comments>
		<pubDate>Tue, 18 May 2010 21:19:38 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1044</guid>
		<description><![CDATA[The Chaos Scenario by Bob Garfield (Stielstra Publishing) won two IPPY Awards in the 2010 competition. the book was awarded Gold in the category Current Events I (Political/Economic/Legal/Media) and its promotion won Silver for Best Book Marketing.  
Congratulations to Bob Garfield.  This honor is well-deserved.
Congratulations as well and thank you to the members of [...]]]></description>
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		<item>
		<title>Euthanizing the Cash Cow: Why Agencies Don’t Use WOM</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/mQwUfugXoTQ/</link>
		<comments>http://thechaosscenario.net/blog/?p=1042#comments</comments>
		<pubDate>Tue, 23 Mar 2010 21:56:09 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1042</guid>
		<description><![CDATA[A big beer executive posed a very good question the other day to my pal Ted Wright of Fizz Corp., the word-of-mouth consultancy.
&#8220;If all of this is true, why aren&#8217;t the big ad agencies doing word-of-mouth marketing?&#8221;
That&#8217;s how you get to be a CEO. You ask incisive questions, and this guy asked a word-of-mouthful. But [...]]]></description>
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		<item>
		<title>#SXSW Special: Half Price Chaos Scenario by the Case</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/Wrog_nY3AEM/</link>
		<comments>http://thechaosscenario.net/blog/?p=1041#comments</comments>
		<pubDate>Fri, 19 Mar 2010 10:17:37 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[chaos]]></category>

		<category><![CDATA[discount]]></category>

		<category><![CDATA[garfield]]></category>

		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1041</guid>
		<description><![CDATA[In honor of Bob&#8217;s talk at SXSW last Tuesday, we are offering The Chaos Scenario at half price when you buy a case (32).  Educate your team and enlighten your clients on the end of mass media and the rise of the digital post-advertising age.  Just click the &#8220;Buy&#8221; link at the top [...]]]></description>
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		<item>
		<title>Bob Garfield on Second Life Right Now</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/xuGnXu_qrXU/</link>
		<comments>http://thechaosscenario.net/blog/?p=1038#comments</comments>
		<pubDate>Mon, 15 Mar 2010 00:10:56 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1038</guid>
		<description><![CDATA[Check out Bob&#8217;s take on the post advertising age and admire his avatar on Second Life right this minute.  http://www.metaversebooks.com/ 





From The Chaos Scenario


]]></description>
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		<item>
		<title>Countdown to Chaos</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/1BAnZzoD1-Y/</link>
		<comments>http://thechaosscenario.net/blog/?p=1034#comments</comments>
		<pubDate>Sat, 13 Mar 2010 16:24:45 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[chaos]]></category>

		<category><![CDATA[Event]]></category>

		<category><![CDATA[garfield]]></category>

		<category><![CDATA[Speech]]></category>

		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1034</guid>
		<description><![CDATA[
Garfield is ready to rock SXSW and there&#8217;s still time for you to sign up and join him. The apocalypse begins on Tuesday March 16 on the Day Stage.
Already attending? Then be sure to light up the back channel with your thoughts during Bob&#8217;s talk and make sure to introduce yourself afterward.
Here are the details [...]]]></description>
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		<item>
		<title>Why getting a Woody and bribing people won’t get you any real friends.</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/1OEJpwxQWa4/</link>
		<comments>http://thechaosscenario.net/blog/?p=1027#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:57:04 +0000</pubDate>
		<dc:creator>John Rich</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=1027</guid>
		<description><![CDATA[
In September 2009, T.G.I. Friday&#8217;s got loads of attention for the &#8220;Woody&#8221; social marketing campaign created by their freshly picked agency, Publicis. The campaign had two main ingredients:
1.) An out of work actor cast as the ultimate fan of T.G.I. Friday’s, who
2.) claims to have made a bet with Friday&#8217;s: If he can score 500,000 [...]]]></description>
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		<item>
		<title>Chaos goes to college</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/YUOixfIK6BM/</link>
		<comments>http://thechaosscenario.net/blog/?p=998#comments</comments>
		<pubDate>Fri, 05 Mar 2010 00:18:36 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=998</guid>
		<description><![CDATA[My son Dominic is a high school senior and so we have been visiting various universities as he prepares for his secondary education.  Nearly every one has a building on campus with the following words chiseled into its stone facade, &#8220;Mass Communications.&#8221;
During each tour I make it a point to ask the department head if [...]]]></description>
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		<item>
		<title>Can The Chaos Scenario Win an IPPY?</title>
		<link>http://feedproxy.google.com/~r/thechaosscenario/kYHR/~3/fQ5HaXqEWJ4/</link>
		<comments>http://thechaosscenario.net/blog/?p=984#comments</comments>
		<pubDate>Tue, 23 Feb 2010 12:10:51 +0000</pubDate>
		<dc:creator>Greg Stielstra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://thechaosscenario.net/blog/?p=984</guid>
		<description><![CDATA[Last week we submitted The Chaos Scenario to the IPPY Awards.  The IPPY&#8217;s honor the year&#8217;s best independently published books.  We entered The Chaos Scenario in three categories; Business, Current Events and Best Book Marketing.  Winners will be announced in May at an awards banquet in New York, just prior to the American Booksellers Convention.
For [...]]]></description>
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