The Connected One

IBM turns to Omnicom Media as new global media agency of record

The Connected One — Fri, 10 Apr 2026 13:17:01 +0000

IBM has awarded its global media account to Omnicom following a review, while the incumbent, WPP Media, declined to defend the business.

WPP Media Named Exclusive Media Partner by Estée Lauder in Major Agency Shift

The Connected One — Fri, 10 Apr 2026 12:56:16 +0000

WPP Media has been named as the new media agency of record (AOR) for Estée Lauder.

Retail/ Healthcare – Public Relations [Request for Proposal]

The Connected One — Fri, 03 Apr 2026 15:37:07 +0000

A Canadian healthcare company is seeking a PR partner or agency to collaborate across our brands in the vision care industry, aimed at driving media coverage that enhances brand visibility.

Microsoft taps Publicis Groupe for global media business, replaces Dentsu

The Connected One — Fri, 03 Apr 2026 12:21:12 +0000

Following a massive review, Microsoft has Publicis Groupe as its new media agency of record, ending a 10+ year relationship with dentsu.

Elon Musk’s X Restructures Ahead of SpaceX IPO, eliminates CMO role

The Connected One — Mon, 30 Mar 2026 15:10:47 +0000

Angela Zepeda's time at X has come to an end as Elon Musk parted ways with the Chief Marketing Officer on the road to SpaceX’s potential $1 trillion-plus IPO (parent company of X), people familiar with the matter said.

Horizon Media Holdings Appoints Bhavana Smith as first COO

The Connected One — Mon, 30 Mar 2026 13:01:40 +0000

Horizon Media Holdings has appointed Bhavana Smith as Chief Operating Officer (COO), a new role at the company.

The storm before the calm, IPG cuts 3,200 jobs, vacates office space just before Omnicom merger

The Connected One — Thu, 13 Nov 2025 13:45:53 +0000

Interpublic Group (IPG) has laid off 3,200 employees so far this year, including 800 in September, according to the company’s latest filing with the U.S. Securities and Exchange Commission.

WPP tapped Elav Horwitz as first Chief Innovation Officer

The Connected One — Wed, 12 Nov 2025 13:43:06 +0000

Cindy Rose continues to reinvent WPP. Today, the holding company announced the appointment of Elav Horwitz as Chief Innovation Officer.

Publicis wins global media mandate for Unilever’s ice-cream spin-off

The Connected One — Thu, 06 Nov 2025 15:13:15 +0000

Publicis Groupe has been appointed to manage media planning and buying for the Magnum Ice Cream Co., a Unilever spinoff.

Brand Bias: The Hidden Driver Behind Consumer Choices

The Connected One — Wed, 29 Oct 2025 12:25:33 +0000

According to new research from WPP Media, the chances of performance marketing successfully changing a consumer’s mind are extremely small.