Web Design in Greensboro, Winston-Salem "Purple Cow Creative Agency"

Web Design-Marketing Plan-Marketing Automation, Which creates the Foundation of Success

noreply@blogger.com (Purple Cow Creative Agency) — Fri, 23 Aug 2013 13:51:00 +0000

This is for you Mr.Start-up Business:

Marketing Breakdown

Free 25 page eBook that will open your eyes about wasting your Marketing $$$ on “Random Acts of Marketing.” DO YOU HAVE A MARKETING PLAN? CLICK FOR Free Download http://www.tinyurl.com/PCMarketingeBook

Web Design Tips for Start-ups

noreply@blogger.com (Purple Cow Creative Agency) — Tue, 20 Aug 2013 16:26:00 +0000

With so many new websites and start-ups springing up every single day, a high-quality, professional web site is not any longer optional — if that ever was. If you want your enterprise to be taken seriously, not to mention stand out, you need to have a design that is both unforgettable and professional.
However, getting to the next point can be difficult. With the exception of start-ups focused on design, most new companies are not founded by those who find themselves naturals at Web design and few have much when it comes to resources to throw at the issue.
This can create a major dilemma for the startup, causing some to either push a non-designer in the role of Web developer or simply just ignore the problem until they've already more money and time later on. However, if you want your enterprise to thrive online, neither choice is acceptable.
So how would you get your new start up a professional web design that will obtain it recognized? There is no real secret for it, it is just a matter of effort and making design a goal, but there are a few methods save both time and money handling your end design goal.

The significance of KISS
KISS, or “Keep This Simple, Stupid” is a sound principle in lots of things but it is especially critical for designing websites on a finances.
Simple designs are easier to create, thus making them cheaper in addition to faster, but they are in addition bolder, more memorable and much more adaptable. A truly simple design will work just as well on a smartphone as and also a 24” monitor and will stick out in users’ minds.
Rather than trying to cram everything you could possibly want into a design, start by focusing on one key element you intend to highlight and build the rest of one's site around that. Treat your design as you would a neon sign, something has to stand out and may only carry a short, although powerful, message.
Once you’ve got a substantial visual center, it’s best to also maintain your rest of your layout in a clean, simple and familiar data format. The traditional two-column layout is among the most most-used and most-popular format with regard to doing just this. A two-column layout with a right hand side bar and a navigation bar at the very top not only makes it clear to readers best places to go, but is a design that is certainly familiar to nearly all followers.
Once you’ve got your visual center plus your layout, don’t paint your site with the equivalent of a dirty brush. Use powerful, vibrant colors that stand out and try to limit yourself to just one primary the other secondary color. Using a great deal of muted colors and subtle contrasts can make your design hard to see and help it become appear “gray”.
If you need help picking a good color scheme, use a niche site like colourlovers. com to enable you to pick a vibrant and desirable scheme.
In short, keep everything you could do streamlined, with one centerpiece, one main color, one supplementary color, and a simple 1 or 2 column layout for the rest of one's content.

5 Huge Web Design Errors

noreply@blogger.com (Purple Cow Creative Agency) — Fri, 09 Aug 2013 11:39:00 +0000

If you're a company owner, your website will be the central hub of your small business, and it's a pivotal part of your marketing and printing.

Potential customers visit your internet site specifically for its articles, meaning its appearance and usability are critical to its success and the way those users view your small business. However, getting your website design wrong can have a damaging impact on your company.

Here are 5 common website design mistakes you must avoid to create a great user experience and grow your net profit.

1. Poor Navigation

Many smaller businesses fail to make navigation important, but without careful focus on how people navigate your internet site, you could unintentionally be developing a frustrating experience for almost any potential visitor. People visit your internet site for specific information, of course, if they cannot find it they will quickly go elsewhere, leaving with all the impression that your company is disorganized in a lot more than just its website.

A good navigation structure should be seamless all of which will keep visitors on your internet site longer, which means likely more readers, subscribers, sales or leads — whichever can be your primary objective.

Website routing affects both usability and accessibility, so it's crucial to make it a principal concern. Most websites and sites use common navigational techniques which might be expected by the regular visitor. The pages and parts of the site should be easy and logical for visitors to maneuver. Don't make them think about how to navigate your internet site; it should be trouble-free and natural.

There are several principles it is possible to follow to create a powerful navigation structure:

• Use icons to assist navigation. They're both visually appealing and simple to operate and understand.

• Create logical groups of related links, with the key links on the top-level routing bar and functional (dashboard, bill, settings, etc. ) and legal (copyright, privacy, terms) based elsewhere.

• Provide location information so users know where they may be on any given page and how to handle it to another area from the website. This can be achieved by using Breadcrumb routing.

2. No Clear Calls To Action

The fundamental error of countless small business websites is the possible lack of a clear call to action. We've all seen boring small-business brochure websites with it will always be endless descriptive paragraphs. If you aren't leading users to agree to an action (buy a product or service, contact you or join, for example), then you happen to be losing them.

Driving traffic to your website is important, but that traffic is actually useless if your primary proactive approach is a plain "click here" link buried in a very sea of text. Call-to-action buttons are the best way to grab the user's consideration, and these buttons would be the key to higher conversion rates. Investing time and thought into creating successful calls to action will help guide users and target their needs while achieving your own business goals.

It's important to maintain your following best practices planned when creating an optimal proactive approach:

• The design of a proactive approach can be broken into 4 simple elements — dimensions, shape, color, and place. Each plays a crucial part in determining how effective the proactive approach is in directing the user.

• Don't make your end users work or think, or even they'll leave. It's not that they can aren't smart, it's that they can want access to details quickly without spending unnecessary time trying to find it.

• Don't overdo that with multiple, competing calls to action on just about every page. Decide what most of your target is and then define a definite objective per page. Your articles should have answered, "What's inside it for me? " and your proactive approach should now answer, "What will i do now? "

3. Color & Contrast

Color and contrast are certainly not usually high up among the list of priorities for a small business owner in relation to creating a website. But it ought to be, because if your website text don't even have sufficient contrast compared to its background, people will have difficulty reading your articles, especially people with inadequate vision or color-blindness.

In addition to plain readability, color and contrast are crucial because they can be used to create visual interest and direct the interest of the user. It may equally be effective within organizing and defining the actual flow and hierarchy of your page, and it's therefore a crucial principle to pay attention to during the design process. Here are some tips:

• Using a free a new Color Contrast tool (which conforms to accepted standards) you can easily check to see the way the contrast on your internet site measures up.

• Research how major web-sites use color and contrast to boost readability and highlight certain sections, and use this knowledge to test out color schemes.

• One of best solutions to enhance contrast is by creating size differences concerning elements, making some things appear larger than others. This works especially well in just a minimal color scheme, and it means you won't have to necessarily rely on coloration.

4. Content, Content, Articles

People visit your website to its content, and how which is structured is a huge element in its success or malfunction. Unfortunately, an overwhelming amount of small businesses get so trapped in overloading the user with information that they can overlook how that details is presented.

Most people tend not to read unless it's absolutely necessary, and they prefer to scan through information quickly so that the points of attention. This is why it's so crucial to establish a strong graphic content hierarchy so users can easily scan your site and sifting through relevant details. A logical content hierarchy also acts as a guide through each page and creates a more enjoyable user experience.

Then when focusing on your articles, it’s best to bear in mind these three tips:

• White space is possibly the key factor to consider. It will allow the user to spotlight the meaningful content inside each section.

• Break up lengthy items of information into digestible obstructs of text, utilizing headings, sub-headings, bullets, blockquotes and paragraphs.

• Readable content is significant, so use a good line height which is large enough to produce content scannable. Margins and letter spacing also need to be taken into thought.

When talking about articles, spelling and grammar can not be underestimated.

5. Clutter

Everybody knows at least one business website that seems to incorporate everything but the proverbial kitchen sink. Many small business masters tend to cram as much as they can onto an individual page — the result is a busy, jumbled and unreadable page.

The more extraneous items there are over a web page, the much more unprofessional it looks, and it becomes overwhelming, confusing and distracting for your user. A cluttered website will likely affect traffic because visitors won't return whenever they can't understand or follow this article, which leads to small traffic, a high bounce rate and perchance a poor Page Status.

Clutter also applies to images. Too many is usually a huge distraction and just plain annoying. Images must be used to illustrate, capture attention and guide the user where required.

Follow these guidelines for a more streamlined visitor expertise:

• Challenge every item on each page and have, "Does it really should be there? Does it serve a certain purpose? Can I dwell without it? "

• The key would be to aid the visitor in finding the information they're looking for, so make sure to differentiate between regions of content, advertisements and marketing promotions.

• Prioritize your content and decide what is the key to your visitor and potential consumer — and sell that well.

Even the greatest content becomes lost in a clutter of words and graphics, so de-cluttering is necessary.

These are just five website design mistakes that many smaller businesses make.

To Build Your site contact The Purple Cow Creative Agency www.PurpleCowCreates.com

Top 7 Web design Mistakes Small Businesses Make

noreply@blogger.com (Purple Cow Creative Agency) — Wed, 07 Aug 2013 11:44:00 +0000

As a company, your website is a vital bit of your marketing and branding initiatives. Visitors are coming to your blog for a specific reason, and you need to ensure that you answer their questions and use your blog to sell your product or service.
If you get your web site designed wrong, you can easily lose thousands initially, and ultimately lose even additional money in potential revenue you could be making from a smartly designed, properly functioning website.

Grow your bottom line by avoiding a number of these common mistakes among business managers:

The 10 Best Digital Resources for Entrepreneurs in 2013

1. Putting urgency over understanding your market you work in.
Instead of focusing on getting your website done as quickly as possible, you must first research your audience in your specific market. Then, design your website around your research.
For instance, if your market you work in is older, perhaps the font size need to be larger. Or if your product is designed for a younger demographic, then you'll want to think about catering your site to become smartphone compatible.
You’re going to own to determine where should your users go once they get to your site? That question is easily answered once you learn your market.

2. Design can be too busy or flashy.
My personal company, Purple Cow Creative Agency, is a web design in addition to development company, and we know that for being successful on the Internet you'll want to focus on marketing your website — not really a flashy design. Your design ought not just be focused on providing users there, but also getting the crooks to the right place once they reach your homepage.
Plus, flashy websites don’t look good on cellphones or tablets, and a large majority of Internet users now visit sites from these wireless devices.
Remember: when a visitor comes aimed at your site, they probably already know what they want from the jawhorse. If within three seconds they can’t figure out where to start next, you might need to return to the drawing board.

3. No clear call to action.
What do you want users to do once they’ve found your web site? Do you want them to purchase your product, contact you, or enroll in your business e-newsletter? You need to tell visitors what the next phase is and when (ideally, now! ). Your content should answer the question, “What’s inside it for me? ” and then the call to action tells them what to carry out next.

4. Paying too little or a lot of.
You don’t know how often people come to my company after they’ve hired an inexpensive designer, let them make business decisions which have been poor, and ended up having a horrible product. At the same time, companies get distracted by expensive agencies that use big brands, and don’t realize these agencies is probably not able to help a business that’s ROI focused. Simply put: don’t blow your budget in your website, but do your research to ensure you’re receiving a quality product.

5. Stale, out-of-date content.
Customers expect your blog to contain the latest details about your products, services, and business. When it doesn’t have that, they may assume you’re not in business any longer, or simply aren’t innovative and in front of the competition. Your content must address the wants of your customers (or potential customers) and turn into updated as things change. For those who have a blog, updating it one or more times a week — if not more — will help you drive visitors to your website and keep search engines like yahoo happy.
Additionally, avoid putting links to your Facebook or twitter pages if you only employ a small following. People may think your small business is too small and turn out not hiring you.

6. Looking to target everyone.
This goes to knowing your target market; your website would have been a mess if you try to allow every kind of visitor you might get. It’s best to figure out your most frequent users and focus on creating the perfect experience for them. If you try and please the masses you’ll likely turn out not pleasing anyone.

7. Using the DIY route.
Your website is often your customers’ first experience along with your brand. If you don’t include design experience, do you really think that you can do it justice? Remember first opinions are everything. Don’t allow your customer to generate assumptions about your business as a result of poorly designed website.

To Get the right answers Go To www.PurpleCowCreates.com 336-686-4215

Web Design Agency in Kernersville NC - "How to Hire an Advertising Agency That Cares About Your Business"

noreply@blogger.com (Purple Cow Creative Agency) — Sun, 04 Aug 2013 15:53:00 +0000

Since many business owners know, generating leads or sales to your business is not always easy. At times you might find yourself spending thousands of dollars and not see any roi. That’s when most business owners warm up to the thinking behind hiring an advertising agency to take over their marketing efforts.

When you do just that, let me tell you a few things to consider so that you don't make a mistake. I have worked with many advertising agencies during the past that have a high volume of work. Usually that means you just be a number to them because their clientele is just too big large. In most cases, they can't really care about you or your organization.

Most of the tips i will talk about in this posting will be from what I’ve learned while assisting clients at Purple Cow Creative Agency. We at Purple Cow have taken on a massive undertaking in trying to improve our reputation and improve the standard of our work. At certain occasions, we’ve had to make drastic changes which have impacted our workflows, customer support, and the way we look at our clients. This is something many advertising and marketing agencies have started doing in an effort to increase their brand awareness, customers, and online reputation.

Specialization Just isn't Necessarily an Advantage

There are many kinds of advertising agencies. Some agencies are full-service and assist virtually every type of advertising and marketing and design project, while others are specialized and only work with 1 or 2 areas.

My experience has been that clients will not need just one type of service even though many initially only ask for one. It is very hard to perform a marketing campaign with merely one specific service or spreading the job around to multiple different agencies.

Let’s take a look with a basic pay-per-click advertising campaign to acquire a better idea.

Step 1: Setup PPC is the reason keywords, keyword groups, budgets, and so forth.

Step 2: Design a landing page that produces sense based on knowledge we know from the start.

Step 3: Set up an A/B divide testing campaign to optimize our website landing page.

Step 4: Run the advertising campaign.

Step 5: Constantly monitor in addition to optimize the campaign.

So just one little PPC campaign involves at the least five steps that could take quite a while to complete. If you hire an advertising agency that solely works together with PPC, you will find it difficult to accomplish steps 2 and 3.

One route businesses take is to hire few specialized agencies to accomplish every single task. The problem with that is you might want excellent communication between those agencies in order to realize maximum potential of your advertising campaigns.

The best solution is to engage a full-service agency that is knowledgeable and contains the resources to tackle all your campaign. This helps prevent communication issues between agencies as well as improve the overall workflow.

Size Doesn’t Matter Much

As mentioned in the last section, the advertising agency you hire needs to have the resources required to implement all your campaign. That doesn’t necessarily mean you will need to hire a large advertising organization though. In fact, the opposite is true on many occasions.

Large advertising agencies tend to defend myself against more work, which makes their client relationships much less significant. As a business owner, you should appreciate a good client-agency relationship because which is what ultimately drives improvements in addition to strong results.

Advertising agencies which are vested in your business value your success more than large ad agencies who have hundreds of clients. You may very well achieve best results by hiring a tiny to medium-sized advertising agency that has the resources to defend myself against your entire advertising campaign from learn to finish.

Conclusion

Those are an important lessons that business owners can use the very next time they need to hire an advertising agency.

Two main points to be aware of:

Find an agency that has resources to handle your entire advertising campaign

Smaller and medium-sized agencies are likely to offer more personal service

To Learn More go to www.PurpleCowCreates.com

Solid Web Design for Start-ups

noreply@blogger.com (Purple Cow Creative Agency) — Sat, 27 Jul 2013 15:31:00 +0000

Solid web design for a start up is about three things:

1. Focus,

2. Talent,

3. Planning.

If you know what you want to put your attention on, have a quality Web Design Company there who can make it look good and then plan for the future, it is fairly straightforward to craft a solid, professional design that will be both memorable and lasting if you have the right assistance.

The hardest part for most start ups is finding the time, energy and resources to do the right things. This is why it’s so important for start ups to get organized early and think about content and design for a web design from the very beginning.

While it may be tempting to put off these issues until later, it’s crucial to have a professional appearance from day one for investors, reporters and others interested in your company from the start. Also, it’s much easier and cheaper to get it right the first time than it is to constantly be tweaking and fixing your site while it’s live.

Good design and content makes your Company/Products more attractive, more understandable and, if done well, more profitable.

As such, if you make design and content of your web design one of your start-up’s priorities and work hard to make it the very best it can be, then your will have a strong hub to on which to build your marketing campaign.

For Assistance in Branding and developing your Web Design www.PurpleCowCreates.com