Digital Marketing Blog

Groupon Purchases Adku

derek@ingenexdigital.com (Ingenex Digital Marketing) — Tue, 07 Feb 2012 14:55:09 +0000

Adku is a firm that has been under the weather since it launched 18 months ago. Backed by other mobile advertising leaders, Adku has been using big data to provide more personalized service to customers of eBay, Amazon and Zappos. Monday morning it was announced that Groupon had purchased Adku. It is not a surprise [...]

Shazam Uses Super Bowl To Widen Reach

derek@ingenexdigital.com (Ingenex Digital Marketing) — Fri, 03 Feb 2012 20:48:00 +0000

Mobile application Shazam is using the Super Bowl on Sunday night to rollout a new function. Shazam is an app that listens to the music in the background and then identifies the song for the user. Links are then provided to the song’s lyrics or to a place to purchase the track. Until now that [...]

New Klout-like Analytic

derek@ingenexdigital.com (Ingenex Digital Marketing) — Fri, 03 Feb 2012 13:48:08 +0000

SparkScore was announced on Thursday as a Klout-like analytic for brands. The method is fairly simple, even if the devil is in the details. The measure asks if someone would recommend the brand. If a yes is the answer then that answer is scored as a 100. A no is scored as a -100. The [...]

Augmented reality Is Next Big Thing

derek@ingenexdigital.com (Ingenex Digital Marketing) — Wed, 25 Jan 2012 21:32:10 +0000

Google Maps and Google Earth have now received two updates in 2012. The updates are to better render buildings and tall objects, so the maps will be more realistic and more usable. Google has also developed a new piece of software for faster and better rendering of maps inside a web browser. Google is not [...]

iOS Is Preferred By Businesses

derek@ingenexdigital.com (Ingenex Digital Marketing) — Tue, 24 Jan 2012 21:17:37 +0000

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

Microsoft Phones Poised to Run At the Market

derek@ingenexdigital.com (Ingenex Digital Marketing) — Thu, 19 Jan 2012 20:15:03 +0000

Despite the poor market share of Microsoft smartphones, some believe they are poised to make a large strike into the field. There are a couple of advantages Microsoft has going for it. The main benefit is the large share of business products Microsoft already controls. The theory is that Microsoft will be able to make [...]

Apple’s iPhone Gains Marketshare on Android Devices

derek@ingenexdigital.com (Ingenex Digital Marketing) — Thu, 19 Jan 2012 20:05:09 +0000

In October 2011 25.1% of smartphone purchases were iPhones. That number reflected a trend where Android controls the majority of the smartphone market. Over the holiday season, however, the number grew to 37% of new smartphone contracts. Apple has been changing its strategy and it appears to be working. While Android devices are still most [...]

Mobile Commerce Is Not Preferred

derek@ingenexdigital.com (Ingenex Digital Marketing) — Wed, 18 Jan 2012 21:50:40 +0000

While nine out of ten tablet owners used their tablets to make a purchase this past holiday season, most prefer to do their shopping on laptops or PCs. 87% of tablet owners say they prefer to shop using their laptop or PC to a mobile device. That data is the result of a study completed [...]

Large Brands Falling Behind On Social Media

derek@ingenexdigital.com (Ingenex Digital Marketing) — Thu, 12 Jan 2012 20:31:18 +0000

A new study released by L2 reports that large retailers are not keeping up with the demands of consumers for mobile shopping. Survey results show half of the prestige retailers had feeble efforts for mobile shopping. Many of these vendors did not even have mobile optimized websites, and even fewer provided an ability to make [...]

Hybrid HTML5 Apps Are the Cheapest To Build

derek@ingenexdigital.com (Ingenex Digital Marketing) — Tue, 10 Jan 2012 21:05:37 +0000

As the app explosion takes off the digital agency needs to become skilled in building them. One of the questions facing the development process had always been to build them natively to the operating system or to use HTML5. Forester Research has been answering that question for some time now with, it’s complicated. They have [...]