Digital Marketing Blog

LightFair 2012 Bends Over Backwards with Contortionist

derek@ingenexdigital.com (Ingenex Digital Marketing) — Thu, 10 May 2012 19:56:43 +0000

LightFair 2012 has never seen the twists and turns that are being delivered by global LED light manufacturer OSRAM Opto Semiconductors and their live contortionist shows with the famous “Lisa at Lightfair.” At booth #2114, you can see Lisa fit into a 3×3 box, demonstrating the maximum flexibility and minimum size of OSLON Square, the [...]

72 VW Westfalia Camper = The Digital Bus

derek@ingenexdigital.com (Ingenex Digital Marketing) — Tue, 01 May 2012 19:07:13 +0000

All you VW Bus fans out there get ready because Ingenex Digital Marketing has a new Digital VW Bus. You can see for yourself how it all went down in the embedded video. This summer, keep an eye on the Digital Bus Blog for our tour schedule, as the bus will be bringing social media [...]

The new Digital Bus

derek@ingenexdigital.com (Ingenex Digital Marketing) — Mon, 23 Apr 2012 20:11:36 +0000

Heading to Vegas

derek@ingenexdigital.com (Ingenex Digital Marketing) — Fri, 20 Apr 2012 15:52:34 +0000

OK. Found a VW Bus. A perfectly restored 1972 Westfalia bus. And I’m heading to Las Vegas on Sunday, and driving to Lake Havasu to test drive it. This could be the new Digital Bus. The new Digital Bus? But it’s almost 40 years old? But that’s OK. History. Memories. Wisdom. Youth. Experience. Peace. Love. [...]

A blog in transition

derek@ingenexdigital.com (Ingenex Digital Marketing) — Tue, 17 Apr 2012 19:15:39 +0000

Ingenex Digital Marketing is updating The Digital Bus blog. With the addition of new employees Lindsay Blackwell and Jasmine Moeller. With our exciting new clients. And the fact that we are about to embark on our sixth year of business, we are taking this digital marketing blog in a new direction. The Digital Bus has [...]

New York Times Paywall to Grow Higher

derek@ingenexdigital.com (Ingenex Digital Marketing) — Wed, 21 Mar 2012 14:14:02 +0000

In another blow for free content providers and advertisers The New York Times has announced that it will be making circumvention of its paywall more difficult. Presently, users can access 20 articles per month without a subscription. That number will soon be cut in half. The thinking is that exposure to the brand will make [...]

Google’s New Overoptimized Penalty

derek@ingenexdigital.com (Ingenex Digital Marketing) — Mon, 19 Mar 2012 15:00:41 +0000

During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]

Google Adding Semantics To Searches

derek@ingenexdigital.com (Ingenex Digital Marketing) — Fri, 16 Mar 2012 15:52:30 +0000

Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words. The immediate result will make Google more like [...]

Siri Will Change How Shoppers Shop

derek@ingenexdigital.com (Ingenex Digital Marketing) — Wed, 14 Mar 2012 14:32:22 +0000

Siri is not yet in the hands of many people but it soon will be. More and more people are migrating to faster and more powerful smartphones. Siri-like apps are also coming to Android devices and to earlier versions of the iPhone. The potential for Siri, and Siri-like apps, to change shopping is significant. More [...]

Google and Bing Both Gain Share At Yahoo’s Expense

derek@ingenexdigital.com (Ingenex Digital Marketing) — Wed, 14 Mar 2012 14:00:46 +0000

The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]