Digital Minds Forum

Me and my iphone….

bardenc — Wed, 01 Sep 2010 10:12:36 +0000

A few weeks ago whilst on holiday, I went to investigate a disturbance outside my tent in the middle of the night, some drunken louts shouting, swearing and getting rather physical with each other. Having phoned 999 I decided to venture outside and try to resolve the matter once and for all. So, dressed in my silky [...]

Great Case Study

Gill Kelley — Sat, 21 Aug 2010 12:01:03 +0000

Read and watch all the ins and outs of Old Spice’s repositioning success through digital media - http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/.

Sign-up forms good practice

Marie Page — Tue, 17 Aug 2010 11:55:58 +0000

So you want to data capture the email addresses of as many visitors to your website as possible. How do you achieve this? The interruption marketing way is to have a nasty pop-up appear as soon as someone clicks through to the site. Not a good idea – will instantly cause people to bounce away and [...]

Where next for Digital Britain?

Mike Berry — Tue, 27 Jul 2010 10:52:34 +0000

“The Law is an Ass” says Mr. Bumble in Charles Dickens’ Oliver Twist. Yes, even here in Good Old Blighty, the oldest democracy in the world (err…sorry Iceland, Greece, Isle of Man, America, NZ +++), we sometimes get it badly wrong: the upshot being that we end up with laws that are ridiculous, unenforceable, dangerous [...]

Don’t be a Digital Dog

Ed Bradford — Wed, 21 Jul 2010 16:02:01 +0000

Digital marketing is a massively important area. All us enlightened modern marketers know that. However, are many digital marketers wasting much of their time? Are they building relationships with the wrong customers? Are the messages wrong for that digital audience? Do the messages reinforce or counter the company’s competitiveness? In essence, how much direction are digital marketers given by the company’s marketing [...]

The Next facebook…

Neil Kelley — Mon, 12 Jul 2010 10:04:14 +0000

Recently, at various events, seminars and even out with friends, I’ve been asked “what’s the next facebook?” and, do you know what, I had no idea! So it got me thinking, and kept me awake, and then got me a bit frustrated and tired, and then something clicked and I thought “you know what, I think [...]

A Cautionary Tale…

Neil Kelley — Mon, 05 Jul 2010 09:34:25 +0000

Digital Media, whatever we think of it – it has begun to pervade everything… everywhere. Politicians are using it, teachers, whole industries, the public, employers and… the crux of this little blog – employees. The fact that employees can reach millions of people who are connected to the internet through whatever platform in an instant and [...]

In Strangers We Trust…

Neil Kelley — Tue, 29 Jun 2010 12:06:01 +0000

Ok, here’s a stat for you to ponder – “25% of search results for the world’s Top 20 brands link to user generated content”. (Aaron, C., Edwards, E. and Lanier, X., 2009. Turning Blogs and User-Generated Content into Search Engine Results SES, pp.24-25) Hmmm… so, if you were to search for Coca Cola or Disney or GE [...]

Murdoch builds his wall: but will it pay?

Mike Berry — Mon, 14 Jun 2010 18:08:05 +0000

Today, we find a place to rent or a house to buy, we book a holiday and stay in touch with our friends using different technologies from those our parents relied on 25 years ago. We all know the internet has changed the world, both economically and sociologically. We call it ‘The Internet Revolution’. but [...]

E-newsletter content ideas that work

Marie Page — Wed, 09 Jun 2010 08:41:30 +0000

In my last blog post I asked some questions that hopefully got you thinking about content for your newsletter. Now you’ve done the hard work, here are some easy ideas to give you a bit more inspiration: Guest/celebrity articles Ask the expert (this is always the most popular of the articles I write) How to articles Interviews – an [...]