We would love to hear your opinion, so if have any feedback regarding this release, please leave a reply on this post.

Have a fantastic summer

Want more info about Headlight go to www.traceworks.com

Facelift
Headlight has been on a beauty trip to city of angels for a well deserved facelift. The following elements have been under the knife.

Headlight login
No new functionality only design, we chosen a black theme, scary!!!!

Calendar
The new calendar supports our new design guide and actually save you for more clicks (time) than you actually believe.

Top Menu
New top menu to support topic splitting with logical breakdowns for each source I.E. Google, Yahoo, Banner, PPC

Activity / Asset Filter
You have complained about the fact that we show all data in all grids including inactive data. We have implemented filter functionality in our activity and asset grids, supporting filtered views of active, inactive and all activities/assets.
Furthermore is it possible to view summarized data per label in all grids. The benefit is that you save a lot of time creating campaign reports.

Comments
We heard you prayers and made a conclusion. Functionality where you can add comments for collaboration purposes make sense. It’s now possible to add comments on activities, assets and natural sources.

Go Comment, Comment, Comment

Multiple Google Accounts to one Headlight account
Connect multiple Google Accounts to one Headlight Account, so for those of you who are heavy Google ad words users, please contact our sale or support for more info or give us a call at +45 33 118 118

Dimension on creative’s
You properly have asked yourself this question many times. Why can’t we sort creative’s in the asset section by dimension and compare performance on this metrics? Well three words from us.

NOW YOU CAN

The rest
We have fixed a lot of small defects and added some minor features. One small thing worth mentioning is that our purple flags (changes) now are presented in the main Whychart on the dashboard.

Want to see it all in action, go to Headlight Login

Twit, Twit…. Traceworks
The cool thing about Twitter is that you always have time for a twit while blog posts can be pretty time consuming.
We love simplicity and we love Twitter, so do like everybody else, be the first to know what’s Traceworks and Headlight are up to, Follow us here Traceworks_HQ

Interested? Please give us a call at +45 33 118 118, ask for Christian Dam or mail at cda@traceworks.com

Find our profile here Twitter Traceworks

Follow us, see you

Yahoo Integration:

You know how our Google integration works, as first step in our process of moving deeper into the possibilities within search marketing have we made integration to Yahoo, similar to the one we have with Google.
If you want more information regarding how you can save time and money by automated tracking of your Yahoo campaigns, please talk to your account manager.

Conversion summary:

I don’t know if you are exited yet but I guarantee you will be, since this update can save you for awful lot of time when you do reporting.
Let’s make an example, you have 3 conversions which is your KPI´s, it could be

1. Online sale – Primary product
2. People signing up for a newsletter
3. Registration for a seminar

You want to look at data for a specific campaign of three activities, two banners and one Google Add.
The problem were that you could see how many conversions each activity contributed with but you could not see specific numbers from each conversion unless you made time consuming drills and manual calculations.
Now is it possible to get specific numbers from every single conversion without the need for time consuming drills and calculation and the activity level. You just need to add specific conversion columns in each view from where you, want see how conversion one performed against conversion two etc.

If you want more information, please talk to our incredible support, call your account manager or contact me by ml@traceworks.com or phone +45 33 118 118

What is Wikirank
Wikirank shows you what people are reading on Wikipedia. It’s based on the actual usage data from the Wikipedia servers, which the Wikimedia foundation makes available as a public service.

I compared the keywords Facebook, and the keyword Twitter across the last 90 days. Besides a clear indication that Twitter is getting just as popular as Facebook, something else popped totally of the chart. Notice April 17th on the chart below.

On April 17th the number of people checking out what the heck Twitter is on Wikipedia more than doubled compared to they days before with 102,216.00 views. What made this happen? What could be so massive that the number of views would explode on that specific date.

Of we go and Google “Twitter april 17″. Up comes a link to an article from NYTimes.com stating that Oprah gave her first tweet on that date. Apparently thousands of people sign up to Twitter that day, and Oprah got around 1000 replies a minute.

Although it was fun to discover the reason for this statistical earthquake, the result is somewhat disturbing. We’re all sheep and controlled by very few wolves…

You can read our newsletter article about the subject

and discuss the content or you can give your own examples on how you have witnessed others wasting their budget on activities in your past experience.

In short, we would like to hear you share your experience on what not to do when conducting online marketing.

TraceWorks is constantly met with new demands from both existing and potential clients – to cope with this very fast and changing world, TraceWorks will focus only on Headlight which is build on an flexible and easy scalable platform. We have for the last couple of years continuously moved our existing clients to Headlight and for rest of you I am very sad to say that it is time to say goodbye.

We know that Statlynx through the years have given you much value and often crucial information for you to make the right online marketing decisions. Headlight is now ready to take over.

TraceWorks is shutting Statlynx down for the last time today, 31th of March – After that date Statlynx will no longer be in TraceWorks portfolio.

Statlynx, rest in peace…

If you as a Statlynx customer still haven’t been moved to Headlight, please do call either our fearless supporters or your account manager. They will both be more than willing to help you.
Reach us at: +45 33 118 118 or support@traceworks.com.

In case of other questions or comments please contact Marketing Director Jesper Eiby on 33 118 118 or jec@traceworks.com

We are very proud of our new surroundings and would like to show off… and show you our new place. So get your things together, mark Friday the 20th of February 2009 in your calendar and setup for a great afternoon and evening.

We open our doors at 3 o’clock pm. and will serve you a bit to eat and a lot to drink. So come on over and say cheers to all the TraceWorkers.

To make sure that we have bought enough of everything, please send Ulrik a short mail to confirm that you are coming on us@traceworks.com no later than Wednesday the 18th of February

We are looking forward to see you. Our new address is Langebrogade 6E, 2., 1411 Copenhagen

Please do bring your colleagues or send this message to the people we forgot.

The very best regards from all of us in TraceWorks

2009 is a year that many companies approach with a certain expectation of problems and challenges after many years of steady economic growth. Digital marketing, however, looks set to continue its rapid growth.

Things will change for online marketeers both economically, technologically and strategically.

We have chosen to predict 9 important online marketing trends for 2009 seen from these 3 perspectives.



click the sections to read them

If you would like to read our entire newsletter,
you can read it in our newsletter section

and please do not hesitate to leave a comment

Our dear leader, visionary and founder, Morten E. Wulff gives his personal opinion on what is going to happen in 2009.

1. After closing down a dozen of expected future revenue driving projects Google will shift all resources into their core business, online advertising. In Google terms this means more of the old “all agencies are middlemen and we want to destroy you”.

2. The transformation from analogue to digital will culminate with the fall of traditional newspapers like Berlingske / NYT and with online passing TV as biggest advertising medium.

3. After experiencing losses all over the line and with increasing pressure from Google Docs and Zoho on the Office Suite M$ will pull out for advertising trying to save their core business.

4. The average tenure of a CMO will decline from 18 months to only 6 months. If you know abouth super crunching data, green, online, and mobile then your chances are good though.

5. Science will be the new creative, and companies like Salesforce, Omniture, and TraceWorks will thrive

6. Interactive agencies will thrive. The not so interactive will die. The smaller agencies only doing one thing will die (e.g. 1:1 communication agencies and PR). The bigger agencies working cross channel (display, search, social, mobile etc.) will explode in success.

7. Facebook will keep on surprising everyone growing into the most celebrated and popular media destination of all while becoming the 2nd biggest online advertising vehicle (will surpass Google 2010).

8. The iPhone will also keep surprising everyone with e.g. 1/3 of all visitors to Facebook using an Iphone. N.B. The CMO that understands how to utilize mobile have a chance not to get sacked.