Do you create your own subject lines?  Being able to write and structure a line of text that captures user interest is a huge score. All mailers know subject line can make or break your open and click through rates. Most campaigns come with pre-approved subject lines, however that doesn’t mean your creativity won’t be rewarded. If you’ve had success with a subject line on one type of campaign, others might be open to trying it out. Most affiliate managers will go to bat for you if you have a subject line that generates opens. Don’t miss an opportunity to make money. Always submit your own subject lines to your AM for approval.