Your daily shot of clever things no one can refuse.Tumblr (3.0; @thegodfounder)http://thegodfounder.com/thegodfounderhttp://feedburner.google.com<img src="http://25.media.tumblr.com/a7b057886f536286f6d6a57cf2f5c80a/tumblr_mmks9mXDHO1qialfto1_500.jpg"/><br/><br/><p><strong>Never lose a page</strong>: Myspace’s 404 page is a great example of how to re-engange lost users (and that’s probably happening a lot, I was following a simple link from the main page). </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/qZvi3cDLGvg" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/qZvi3cDLGvg/50577812292http://thegodfounder.com/post/50577812292Thu, 16 May 2013 16:30:17 +0200404http://thegodfounder.com/post/50577812292<img src="http://25.media.tumblr.com/3114b69ce996f0a752cc9160ebc0376b/tumblr_mmu4dkCfF81qialfto1_500.jpg"/><br/><br/><p><strong>Easter egg</strong>: type in “atari breakout” in <a href="https://www.google.com/imghp">google image search</a>. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/pLmCEocbwh4" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/pLmCEocbwh4/50497166143http://thegodfounder.com/post/50497166143Wed, 15 May 2013 16:30:33 +0200easter egggooglegamehttp://thegodfounder.com/post/50497166143<img src="http://25.media.tumblr.com/7049f75eaa75121105cfab265f8b1cc1/tumblr_mmks0eg7WK1qialfto1_500.png"/><br/><br/><p><strong>Humor/storytelling</strong>: <a href="http://us1.campaign-archive2.com/?u=cda2e817f8ee3e73c9bd5b988&id=782966111e&e=4b50c67ba2">this is the email</a> that kicked off <a href="http://thermodo.com">Thermodo</a>’s Kickstarter success.</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/5VM-q_wtCHc" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/5VM-q_wtCHc/50420979500http://thegodfounder.com/post/50420979500Tue, 14 May 2013 16:30:27 +0200thermodoemailnewsletterkickstartermailchimphttp://thegodfounder.com/post/50420979500<img src="http://24.media.tumblr.com/50181c1604290c2c429edfb8f0d50e5b/tumblr_mmknr0rRVx1qialfto1_500.png"/><br/><br/><p><strong>Naming: </strong><a href="http://www.3bweb.com">Jack Bremer</a> submitted this detail and had the following to say…</p> <blockquote> <p>Marketo nearly kept me as a subscriber by calling their standard newsletter “Premium content”</p> </blockquote><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/E1UxXOm6Dp4" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/E1UxXOm6Dp4/50342738250http://thegodfounder.com/post/50342738250Mon, 13 May 2013 16:30:12 +0200newsletteremailcopysubmissionhttp://thegodfounder.com/post/50342738250<iframe width="400" height="225" src="http://www.youtube.com/embed/QKw2qlqAAW8?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>Promotional/launch video</strong>. Just watch it (<a href="http://beta.minbox.com/">source</a>).</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/uSpFskD7uGw" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/uSpFskD7uGw/50259042392http://thegodfounder.com/post/50259042392Sun, 12 May 2013 16:30:31 +0200videopromotional videolaunch videolaunch marketinghttp://thegodfounder.com/post/50259042392<img src="http://25.media.tumblr.com/63158f275f2a98da0c8221f76c016be2/tumblr_mmjuknOVzX1qialfto1_500.gif"/><br/><br/><p><strong>Proper press page:</strong> I love <a href="http://getthinglist.com/press.html">Thinglist’s press page</a>. So much good.</p> <p>(affiliation: I translated their app into de/es/fr/it)</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/DnPHu8nqUNw" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/DnPHu8nqUNw/50167145829http://thegodfounder.com/post/50167145829Sat, 11 May 2013 16:30:27 +0200thinglistpressgifhumorhttp://thegodfounder.com/post/50167145829<img src="http://25.media.tumblr.com/e3de7ef4918953570568c6ca5a400c6e/tumblr_mmhbiubxgz1qialfto1_500.png"/><br/><br/><p><strong>Power of images:</strong> another ghost campaign detail. After the campaign has started you can still edit the campaign body and Ghost set up an image that displays the funding status - in real time (I have word that John will do a writeup about this detail so check back). </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/JJU_0DG1B7A" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/JJU_0DG1B7A/50090090323http://thegodfounder.com/post/50090090323Fri, 10 May 2013 16:30:39 +0200kickstarterghostimagehttp://thegodfounder.com/post/50090090323<a href="http://www.vinaysahni.com/11-tips-for-writing-effective-welcome-emails">11 Tips for Writing Effective Welcome Emails</a>: <p>The welcome email. Too important to be neglected IMO.</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/ZDAuX6A_Yb4" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/ZDAuX6A_Yb4/50013517973http://thegodfounder.com/post/50013517973Thu, 09 May 2013 16:30:22 +0200emailsign upsignupwelcomehttp://thegodfounder.com/post/50013517973<img src="http://25.media.tumblr.com/b1d5cceb4fe291d02e940e7380245bb0/tumblr_mmh6jpPrCj1qialfto1_500.jpg"/><br/><br/><p><strong>Announcements:</strong> we can all <a href="https://twitter.com/KimDotcom/status/331738224848416768">learn from Kim Dotcom</a>. The way he has announced the publishing of a “white paper” yesterday. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/fezKUxZv8ak" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/fezKUxZv8ak/49934511534http://thegodfounder.com/post/49934511534Wed, 08 May 2013 16:30:28 +0200kimdotcompress releasetwitterhttp://thegodfounder.com/post/49934511534<img src="http://25.media.tumblr.com/0b023d1e297789d73e42307dbd0651ab/tumblr_mmfl9ctLaF1qialfto1_400.png"/><br/><br/><p><strong>Timing: </strong>when Adobe’s announcement to discontinue Fireworks hit the world Sketch react with a <a href="https://twitter.com/sketchapp/status/331753098580205570">50% off announcement</a>. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/xYQORR102-w" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/xYQORR102-w/49855765242http://thegodfounder.com/post/49855765242Tue, 07 May 2013 16:30:18 +0200sketchsketchappapp storetiminghttp://thegodfounder.com/post/49855765242<img src="http://24.media.tumblr.com/5a3e27fad21200e99f5dfaab9af1bd3d/tumblr_mmbz9lVLVf1qialfto1_500.png"/><br/><br/><p><strong>Skip the launch page</strong>: <a href="http://tryghost.org/">Ghost</a> has a most delicious version of the <a href="http://zurb.com/article/702/skip-the-coming-soon-page">skip the coming soon page</a> (advocated by <a href="http://joel.is/post/6452586162/coming-soon">Joel Gascoigne</a>).</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/8S3O1GPM8CY" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/8S3O1GPM8CY/49775419488http://thegodfounder.com/post/49775419488Mon, 06 May 2013 16:30:35 +0200launch pagecoming soonhttp://thegodfounder.com/post/49775419488<img src="http://24.media.tumblr.com/1c1fadb71cc2ab4f2605d5715828dd6c/tumblr_mm5vz8UVVi1qialfto1_500.jpg"/><br/><br/><p><strong>Easter egg</strong>: when you scroll down as far down as you can in the newest iteration of the Foursquare app you’ll get a little treat. </p> <p class="details"><a href="https://twitter.com/reyland/status/329656879166935040">Via Reyland</a>.</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/txrqTBXBdAg" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/txrqTBXBdAg/49438016150http://thegodfounder.com/post/49438016150Thu, 02 May 2013 16:30:28 +0200easter eggfoursquareemotional designhttp://thegodfounder.com/post/49438016150“We are not making this because we want to sell it, we’re making it because it needs to exist.”<br/><br/> - <em>John O’Nolan on why they’re building ghost.</em><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/JUxBgXO0e2M" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/JUxBgXO0e2M/49259301729http://thegodfounder.com/post/49259301729Tue, 30 Apr 2013 16:30:25 +0200ghostmotivationquotehttp://thegodfounder.com/post/49259301729<img src="http://24.media.tumblr.com/d8ddbe8fcb1e757d624acf95114f3de0/tumblr_mm0j81T3L31qialfto1_500.gif"/><br/><br/><p><strong>Realtime info</strong>: Kickstarter shows real time info on campaign pages making it obvious that you should be part of something (immediate feedback). <a href="http://www.kickstarter.com/projects/1869987317/wish-i-was-here-1">Obviously this campaign by Zach Braff</a> may be on fire, but still nice to observe. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/pTcRsfuYOiA" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/pTcRsfuYOiA/49179151870http://thegodfounder.com/post/49179151870Mon, 29 Apr 2013 16:30:12 +0200kickstarterreal timefeedbackhttp://thegodfounder.com/post/49179151870<img src="http://25.media.tumblr.com/da6707501b3b189c2c9d41bf0c1cfaa6/tumblr_mlrihnTfSw1qialfto1_500.png"/><br/><br/><p><strong>Newsletter/testimonial</strong>: <a href="http://somewherehq.com/">Somewhere</a> sends periodical job offers into my inbox. To finish the newsletter off, there’s an actual <em>success story</em>.</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/m-ON2b_kw84" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/m-ON2b_kw84/48774823391http://thegodfounder.com/post/48774823391Wed, 24 Apr 2013 16:30:18 +0200somewhere hqnewslettertestimonialshttp://thegodfounder.com/post/48774823391<img src="http://24.media.tumblr.com/d6868adc3aefc687ab3a8cee6a6d3f94/tumblr_mlgl15F6Zc1qialfto1_500.gif"/><br/><br/><p><strong>Vine marketing</strong>: Daft Punk own the viral marketing space right now leading to the public release of their next album. In this case <a href="https://vine.co/v/bFQx23mmUBp">Vine used as a song list</a>. Other example: the <a href="https://www.youtube.com/watch?v=CGP2rkuEDl4">Collaborators on Youtube</a>.</p> <p>Via Fred.</p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/Vs-7i32LtpE" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/Vs-7i32LtpE/48357015689http://thegodfounder.com/post/48357015689Fri, 19 Apr 2013 16:30:15 +0200viralvinedaft punkhttp://thegodfounder.com/post/48357015689<img src="http://25.media.tumblr.com/0b11ea8029966fbd80b4699ea6c757d0/tumblr_ml1eykglJK1qialfto1_250.gif"/><br/><br/><p><strong>Good use of gifs</strong>: I like when people surprise me with a gif. This is the reaction by <a href="https://teuxdeux.com/">Teuxdeux</a> when they managed to help me out with a problem. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/lyQNUSWdmVI" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/lyQNUSWdmVI/47621136183http://thegodfounder.com/post/47621136183Wed, 10 Apr 2013 16:30:30 +0200gifemotional designsupportcommunity managementhttp://thegodfounder.com/post/47621136183<img src="http://24.media.tumblr.com/1d11f38a2fc614329f4fa722b533442a/tumblr_mks2cc9gZ91qialfto1_500.jpg"/><br/><br/><p><strong>Offline</strong>: Fantastic <a href="http://thetutorcrowd.tumblr.com/">offline campaign</a> by <a href="http://www.thetutorcrowd.com/">The Tutor Crowd</a>. They’re running around London and correcting graffiti and the sorts. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/FSjoF4yjkHA" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/FSjoF4yjkHA/47192602569http://thegodfounder.com/post/47192602569Fri, 05 Apr 2013 16:30:36 +0200offlineOffline Marketinghttp://thegodfounder.com/post/47192602569<img src="http://25.media.tumblr.com/bf9119bb2b337aa686bb9def2e0ce818/tumblr_mkmkjwj5J31qialfto1_500.jpg"/><br/><br/><p><strong>Beta stage</strong>: <a href="http://buildwithcraft.com/">Craft CMS</a> giving 50% discounts during Beta.</p> <p>It doesn’t say exactly how pricing works, but in my books a locked in early user price reduction is the way to go. <em>Update:</em> check out their <a href="http://docs.buildwithcraft.com/licensing.html">licencing page</a>. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/jGIqV-ll2pQ" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/jGIqV-ll2pQ/47108524421http://thegodfounder.com/post/47108524421Thu, 04 Apr 2013 16:30:00 +0200craft cmsbetapricinghttp://thegodfounder.com/post/47108524421<img src="http://25.media.tumblr.com/54973c0c7dd337c660831ea2a24bfb62/tumblr_mkmk9b1TlA1qialfto1_500.jpg"/><br/><br/><p><strong>Button/copy</strong>: <a href="http://datahero.com/">Datahero’s</a> button says “ACTIVATE FOR FREE”. No sign-up pricing question left here. </p><img src="http://feeds.feedburner.com/~r/thegodfounder/~4/l0g3FUslMZY" height="1" width="1"/>http://feedproxy.google.com/~r/thegodfounder/~3/l0g3FUslMZY/47023462383http://thegodfounder.com/post/47023462383Wed, 03 Apr 2013 16:30:22 +0200dataherobuttoncopyhttp://thegodfounder.com/post/47023462383