The Hangline

Milwaukee Library Takes Some Shots at Social Media

Todd Turner — Wed, 18 Jan 2012 13:15:35 +0000

This is one of those serendipitous things that happen in advertising. You have an idea for a potential client you’ve never talked to before. You put it together. Show it to the client. Client loves it. This happened for Dave Olson at Lamar in Milwaukee. The Milwaukee Public Library was the lucky recipient of a [...]

GoDaddy Billboard Makes Little Sense

Todd Turner — Wed, 11 Jan 2012 21:24:38 +0000

Not ones afraid of throwing down a big chunk of cash for advertising, GoDaddy.com has recently posted a gigantic billboard in Times Square. No scantily-clad female celebrities here, so I had a hard time believing this was one of their ads. But since the spokesperson, Mario Andretti, tweeted about it, I think it’s safe to [...]

The Most Controversial Plastic Trees Ever Made

Todd Turner — Fri, 23 Dec 2011 18:46:34 +0000

What started off as a search for some festive holiday billboards to post here turned into this recap of outdoor ad campaigns by Treetopia. Green Christmas trees are so 2009. Why not intergalactic black or lemon-lime sublime or rainbow? Treetopia wants you to use your tree to make a statement. And they carry this concept [...]

The Hangline is One Year Old

Todd Turner — Tue, 20 Dec 2011 15:11:41 +0000

Today marks a big milestone for us. We just turned one year old. First of all, thank you. If we didn’t have a wonderful core of fans like you, we would have quit doing this a long time ago. Thank you for emailing, submitting, commenting, tweeting, facebooking, subscribing via email or RSS, stumbling, +1ing and [...]

For the Love of God, It’s Pronounced CO-BURNS

Todd Turner — Fri, 16 Dec 2011 16:20:31 +0000

London-based agency BETC has relaunched Cockburn’s (pronounced “co-burns”), the leading brand of port in the UK, with this outdoor campaign. Before you can describe how delicious the product is, you need to make sure people know how to pronounce the name correctly. Even though they’re the category leader, I have to imagine this was problem [...]

Wonderbra Takes a Plunge

Todd Turner — Thu, 08 Dec 2011 18:36:19 +0000

For their new line of bras called The Ultimate Plunge, Wonderbra had three winners of an online competition bungee jump in front of a giant ad projected on London’s Battersea Power Station. This is definitely more of a PR stunt than actual outdoor advertising, but I like the extra effort put into the promotion than [...]

Iconic Yahoo Billboard is Coming Down

Todd Turner — Mon, 05 Dec 2011 14:40:17 +0000

Photo Courtesy of Flickr user spieri_sf I don’t know if there’s more of a pinnacle of achievement in outdoor advertising than when your billboard becomes an iconic part of the landscape. This billboard for Yahoo has stood in San Francisco for 12 years, and now it’s coming down. More than just being a well-designed and well-constructed [...]

Before and After: Sunglass Warehouse

Todd Turner — Thu, 01 Dec 2011 15:04:25 +0000

I’m not going to bury the lead here. The ad you see above is pretty awful. I understand its job is to provide direction to a retail store, but it’s not terribly interesting. And all those logos crammed into a space is what I like to call “logo soup.” No one benefits from this many [...]

London Man Does Everything The Billboards Tell Him To

Todd Turner — Tue, 29 Nov 2011 17:34:12 +0000

I remember hearing some statistic about how the average person is exposed to about 1,500 ads per day. However, most of us don’t look out our kitchen window to see a giant billboard staring back like William. It’s kind of obtrusive, but what can he do? Complain? Demand the company take it down? Nope. He’s [...]

McDonald’s Fries Light Up Chicago

Todd Turner — Mon, 21 Nov 2011 16:52:40 +0000

Craving fries? Just follow the golden lights from these billboards in Chicago. Apparently they’re viewable from up to three miles away. Really nice idea although maybe a little irresponsible with light pollution and all. But I guess in Chicago that’s not so much of a concern. It’s too bad the tagline “Best Fries on the [...]