MARKETING MAGAZINE – August 29, 2011 – “Coca-Cola launched its 2011 single-serve under-the-cap promotions with music-related prizing… backed by a fully integrated marketing campaign created by Toronto agency The Hive.”

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It’s finally happening. After years of hard work, development and fine-tuning, Make Your Face A Maynards, the brand new program from The Hive that gives Canadians the chance to become their favourite Maynards candy, is finally live.

At Maynards’ Facebook page, consumers can use our specially-designed app to turn a picture of their face into a Fuzzy Peach, Sour Patch Kid, Swedish Berry or Sour Cherry Blaster. They can then share their Maynard face with their friends and enter it into the contest for their chance to literally become Maynards’ next candy. Seriously. Next year one lucky Canadian’s face will be on shelves across the country. No joke.

All in all, despite all of the stress, strain and sleepless nights (or perhaps because of them) we’re uber-stoked about how this amazing program has come to life. Check it out. Make your face a Maynards. ‘Cuz hey, even you could be the next Maynards’ candy.

Here at The Hive, we’re pretty jazzed about how eagerly Canadians have embraced the search for the Key to the Caramilk Secret. But what we’re even more excited about is the impact that finding these golden keys has had on the lives of the people who find them.

Some of the Canadians who have found golden keys inside Caramilk bars have become minor celebrities in their towns. They’ve been interviewed by local news outlets. Articles about them have appeared on the front page of local newspapers. Their entire communities have gotten caught up in the excitement of their chance to unlock the Caramilk secret.

Check out these videos and see for yourself how the lives of ordinary Canadians have been altered, simply by opening Caramilk bars.

Ever wanted to spend a few days desperately running through a remote forest being hunted by expert trackers on horseback? It’s not my idea of an ideal vacation either but for one brave young Hiver it’s a dream come true.

Earlier this year our very own Rebecca Hazell and her boyfriend Mike got to be “prey” in the TV show Mantracker: a reality show in which a team of two attempts to bushwhack their way through the wilderness to reach a remote destination within 36 hours without being caught by an expert tracker called (what else?) Mantracker and his trusty sidekick. And what is the prize for achieving this lofty goal, you ask? One word: Respect.

So, did Rebecca and Mike succeed? Did they manage to avoid being captured by Mantracker? Or did Mantracker run them down like dogs?

You’ll have to tune in to OLN at 9pm this Sunday, August 21 to find out.

STRATEGYONLINE.CA – Coca-Cola energy drink NOS is putting a spin on its traditional campaign strategy with the launch of an interactive short film. The Have a NOS Day Interactive Short Film starts with Nick, a young lad, over-sleeping and darting out the front door, only to face a dilemma: should he jump on his skateboard or take the bus because three pouting and preening young women are apparently waiting to get on board at a nearby bus stop…

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As much as videos of kittens playing piano are wicked fun and all, sometimes you want more from your online videos. And when that time comes, NOS Energy Drink has your fix.

Introducing the latest offering from the velocity addicts over at NOS: Have a NOS Day – a high-intensity interactive online short film full of high-speed longboarding, breakneck motorsport and badass parkour. Best part is: you control the action and you decide what happens next. Make your choices and get our hero Nick through the twists and turns of one epic NOS-fueled day.

Be sure to check it out.

Unless of course videos of kittens falling asleep are more your speed. Your call.

They may be a little worse for wear but amazingly, The Hive’s event team is back safe and sound.

Don’t let the amazing YouTube videos fool you. For the people who conceived, planned and executed every detail of this 5 day, 3 city super tour, it wasn’t all airport terminal parties, in-flight pillow fights and once-in-a-lifetime concert experiences. Imagine the logistical nightmare of bringing 200 party animals from city to city, bar to bar, party to party, concert to concert. Oh, and did I mention they’re all drinking?

But despite the odds and the razor thin margin for error, our unflappable event team performed as brilliantly as ever and, for the tenth time, they successfully orchestrated one of the world’s premiere brand experiences.

And what the YouTube videos do accurately depict is how much fun the winners had on this epic airborne adventure.

P.s. If you get a chance, be sure to ask a member of the team to hear about the stuff that didn’t make it into the YouTube videos.

It’s July. And if you work in the Canadian marketing, advertising and communications industry, you know what that means: it’s time for The Hive to spread a little birthday love. For those who don’t know, this year’s annual National Advertising Benevolent Society (NABS) calendar’s theme was birthdays. And so, for our month, we decided to wish people in the ad industry born in the month of July a happy birthday by giving them the gift that everyone really wants: cash money. All this month we’ll be dropping by agencies and giving July babies a card and a crisp twenty dollar bill. Check out some of our happy birthday boys and girls.

The 5 day, 3 city, VIP, high-altitude, super jam known as Miller Music Tour has begun once again. On Friday, 200 winners from around the world touched down in New York’s JFK airport and, before they could even board the Miller private jet, the rendezvous turned into a party in the airport. You can check out the awesome videos on MMTX’s YouTube channel and follow the amazing journey at twitter.com/millermusictour.

The shortlist for Strategy’s Agency of The Year was released this morning and we are very proud to announce that The Hive is a contender for the prestigious title. Way to go Hive!

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