So why do so many marketers seem to over focus on adults? Especially mamá (la jefa)? This may be appropriate, but by ignoring Millennials (those in their 20s), are you insinuating they’re a bunch of mama’s boys/girls? Are you speaking to them in the same way you do to their parents?

Or is your thinking behind the curve?

Millennials. They’re bicultural, and they’re here. Many are more fluent and comfortable speaking in English than Spanish. They tend to multitask a heck of a lot better than the majority of us do. They mix and match their worlds. They’re more tolerant.

They’re American youth, and they’re influencing American culture.

Their parents may have brought traditions with them from their homelands as they (like all immigrants) sought to carve out better lives for their children, and tried to maintain somewhat low profiles for whatever reasons. These Nuevo Americanos are more interested in standing out, taking center stage and reshaping the future.

Much of their behavior, habits and norms are American. But they identify as Latino. Even if they don’t always speak Spanish at home (or elsewhere), they acknowledge it. They recognize this as their cultural DNA, they appreciate and embrace it. They’re happy to bring sabor to their world.

U.S. Latinos are avid tech users, but Millennial Latinos are the heavy drivers of mobile technology and social media. They’re connected while over-indexing here compared to mass market Millennials. Observe their interactions and you’ll see a fusion of English, Spanish and Spanglish combined with their own text and verbal shortcuts.

These Nuevo Americanos consume a lot of media daily. And more than likely they’re not watching their parents’ shows. But they embrace their family, as Latinos do. However, they’re not necessarily rushing to marriage and children (the traditional thinking). Additionally, they embrace all aspects of their culture; including music, food, art and the whole Latino Vibe.

Are Latino Millennials in your marketing plans for this year? And if so, how do you (and your product/service) relate to them?

These local Phoenix businesses stand out as leaders in their industries and we were more than eager to partner up for the second year in a row. From Jennifer’s amazing 1960s hors d’oeuvres and delectable desserts, to the best bagel dog you’ve ever tasted from Short Leash Mobile Hotdog Eatery, to a refreshing selection of six Four Peaks microbrews, our party was off the charts.

We encourage utilizing these amazing vendors. Here’s a quick rundown of each.

Jennifer Risso-Fitzgerald established Jennifer’s Catering in 1997 and it quickly grew to become one of the Valley’s most distinguished professional caterers. Celebrating their 15th year in 2012, Jennifer’s continues to marry unparalleled professionalism with a delicious array of menu options and delectable desserts. From a small gathering to a party in the thousands, Jennifer’s Catering has you covered. They’re a great partner of EBL and we’re looking forward to strengthening our relationship in the years to come.

Click here for more information on Jennifer’s Catering for your next event.

With backgrounds in art, design, soccer, retail and banking, Brad and Kat Moore grew tired of the corporate world and wanted to be creative and work for themselves. Short Leash Mobile Hot Dog Eatery was born! One of the first of its kind in Phoenix, Short Leash immediately drew publicity as the best hot dog in Phoenix… and not just hot dogs, my favorite being corn pups (a new take on the classic corn dog) and a side of fried pickles. Years later, many have followed in their footsteps and food trucks are all the rage. You can find Short Leash at numerous events around town and also every Wednesday at the Phoenix Public Market and every Friday for Food Truck Friday in downtown Phoenix.

Click here for their upcoming calendar.

With a microbrew for every taste, Four Peaks Brewery is the Valley’s best local microbrew hands down. Not only is their beer mouthwatering, but their food is top notch and it’s all served in a fun atmosphere at one of two valley locations, located in Tempe and North Scottsdale. If you can’t make it to the brewery, just stroll into just about any grocery store and you’ll find it. From an IPA to a Hefeweizen, a Blonde Ale to a Porter, there’s a beer for every pallet.

For locations and more information, click here.

During the past couple years, I have heard people at companies say, “We need to pull a Domino’s.” And, I do not believe they mean stacking up tiles in nifty patterns and then watching them fall. Instead, most refer to the recent Domino’s Pizza turnaround campaign where the Domino’s admits that their pizza use to taste like cardboard. Essentially, admitting failure and showing how they have listened to their customers and fixed it. The result has been huge sales growth for the chain.

Chris Rhodes, our Senior Project Manager, and I recently attended a luncheon in Denver with the Colorado Marketing Association. During the luncheon, we heard from one of the advertising agency planners behind that campaign. It was a refreshing and candid take on agency and client relationships, and ultimately why companies really need to hire agencies as independent third parties whose job it is to represent the view of the customer.

The story goes that Domino’s essentially thought the campaign would be very easy. They had simply improved their pizza and the agency should do the standard, “New and Improved” angle. The theory being that people would believe Domino’s and come flocking to their stores. But, the agency said, “No.”

“New and Improved,” the agency felt, was too inward facing and really would not appeal to the customer without a true customer centric emotional tie. To understand why, one has to understand the times that this work was being planned. We were at the peak of the economic recession when powerful CEOs flew to Washington in their private jets to ask for bailout money. Wall Street institutions, who many thought caused the recession, were getting bailed out. At the same time, most Americans were feeling the squeeze. So, in interviews with customers, which the agency conducted, these sentiments rang loud and clear. For once, they simply wanted corporations to be accountable. Essentially, fess up and admit their mistakes.

That carried over into a very bold direction for the Domino’s campaign, including their advertising, social media and pretty much every facet of Domino’s internal organizations. After all, it was very risky to have the CEO of Domino’s on TV facing the fact their pizza was perceived as not being very good by Domino’s customers. They took the stand that they improved their pizza and went back to real customers who were the most critical and showed them the results of the improvements. The advertising was transparent and keyed on true underlying sentiment of the customers.

Could Domino’s still have done the “New and Improved” campaign they first felt would work – showing your standard rich tomato sauce and fresh ingredients? Maybe. But, I do not think it would have changed perceptions at all. Before the campaign, sales were flat. Within the first quarter of the campaign running in 2010, individual store sales were up 14 percent.

So, in the end, a good agency’s job is to be voice for the customer. And, hopefully, clients will listen and be willing to invest in finding out what really makes their customer and shoppers tick in order to discover their values and what is on their minds. Obviously, not every company has tens of millions of dollars to spend on campaigns like Domino’s. That is exactly why research and insights are that much more important, though. You do want to ensure that your communications have the best opportunity to resonate on tighter budgets. Even if they are short phone interviews with customers or online surveys, there are a number of ways (and budget options) to get valuable qualitative insights from customers. Then, the agency can truly create storytelling based on what is real to the audience.

Are you taking a cue from Domino’s? What sort of research and insights into your customers and audience have you done before initiating your marketing programs?

For E.B. Lane’s 50^th Anniversary celebration, many of the agency’s employees took the “Mad Men” theme to heart, impressing guests with their well styled vintage 60s attire. While some people pulled their Betty and Don looks straight out of their closet, many of the E.B. Lane folks visited local vintage clothing shop, Antique Sugar, to select their party outfit.

We sat down with Antique Sugar Co-Owner, Anna Marie, to pick her brain about working in the vintage fashion industry, fashion in the 60s, and to learn more about why the vintage clothing trend has become some popular in Phoenix.

How did you get started in the vintage fashion business?

I’ve been going to vintage stores with my Dad and thrift stores with my Mom since I was really young. I always had an appreciation for older things that have lasted through the decades. Things were just made so much better. Anyway, I started collecting and have continued throughout my life, always thinking maybe someday I’d have a store. Sarah, the other co-owner, and I both used to have a booth in an antique mall and when the opportunity for a store came up, we jumped at the chance. It’s been a dream of ours since we were in high school. Essentially, our job is to shop, which we love!

Why do you think shopping for vintage clothing has become so popular in Phoenix?

I think people are starting to crave individuality. Today, everything at department and chain stores is so boring and cheaply made. I love vintage because you know what you’re wearing is unique. Not only that, but people are taking more interest in recycling and going green. As far as I’m concerned, people have always been into vintage. I just think it’s making more of a mainstream fashion statement nowadays due to pop culture, such as shows like “Mad Men” and “Boardwalk Empire” and the new string of throwback musicians.

Do you find that your customers are drawn to a particular era and style of clothing?

Not really. I feel like all of the hipster girls are going for the 1970s and 80s. All the classy ladies go for the 1940s-60s. And then we have the people that ask where the 1920s rack is. We tell them the 1920s rack is stored in back where no one can touch it. I think what a lot of people don’t realize is that every decade mimics another. The clothing style of the 70s has a lot of 30s and 40s style and the 80s have a lot of 40s and 50s influences. Every time I think we know what’s popular, someone comes in and asks for something different. There really isn’t one popular era.

How has the series “Mad Men,” affected your business?

We do a ton of “Mad Men” parties. It’s affected business, but not in the sense that you would think. Some positive, some negative. “Mad Men” hasn’t affected business any more than “Boardwalk Empire,” or even shows like “Glee” in which the characters wear vintage styles all the time. I feel like “Mad Men” is an easy theme so many people and businesses choose it as a theme. Being avid “Mad Men” fans ourselves, we can dress anyone in “Mad Men” who wants it done.

Do you find that most of your customers are visiting to dress up for a party, or for every day wear?

Most of our customers are here for everyday wear. While we appreciate the party side, it’s not our purpose. Honestly, no one likes to party like we do. Our customers who shop for vintage because they actually love vintage clothing are the ones we’re doing this for. If we happen to get business because of parties, great. But the majority of our business is focused on everyday wear or events like weddings or proms.

What do you like most about 60s style clothing?

I love the 60s because it’s the first era I remember loving. People were so tailored. Men used to actually wear cool cufflinks and women used to actually wear undergarments and hats. I can’t pinpoint what it is I love about the 60s. There’s too much to mention! Skinny ties, tapered suit pants, bombshell wiggle dresses, cigarette pants, dresses with full circle skirts, pencil skirts, go go dresses, psychedelic prints, I could go on forever. I love vintage in all forms. And so should everyone who wants to have a unique style.

Thank you so much, Anna Marie! You can visit Antique Sugar at 724 W. Indian School Road in Phoenix.

You can’t run a successful advertising agency for 50 years without some pretty amazing people. This post series will feature Q&As with some of E.B. Lane’s “veteran” employees.

How long have you worked at EBL?
12 years. I started in April 1999.

What is your favorite EBL memory so far?
Having a company Xmas luncheon outside in a pecan grove at the Farm at South Mountain.

What EBL project/campaign are you most proud of?
The campaigns we did for the Rock Resorts properties.

What is the biggest change you’ve seen during your tenure?
The growth in professionalism.

What do you think differentiates EBL from other agencies?
Our pool of talented and dedicated creative and account service employees has got to be the Best in the West.

What are your predictions for the next 50 years at EBL?
Our new business will expand with a great many more clients in the Western U.S. I’m sure the staff will be well over 100 strong, even within the next five to 10 years

You can’t run a successful advertising agency for 50 years without some pretty amazing people. This post series will feature Q&As with some of E.B. Lane’s “veteran” employees.

How long have you worked at EBL?
Almost 13 years. I started in August 1999.

What is your favorite EBL memory so far?
The morning of 911 the staff was called together to pray for the victims of the terrorist attack on the world trade center and our country.

What EBL project/campaign are you most proud of?
All of them because of the professionalism and collaboration that goes into each project to get the best outcome for our clients.

What is the biggest change you’ve seen during your tenure?
There is no biggest change because the agency is forever evolving and re-inventing itself.

What do you think differentiates EBL from other agencies?
E.B. Lane has a heart and genuine respect for God, Employees and Community.

What are your predictions for the next 50 years at EBL?
E.B. Lane’s legacy will continue and be better with every passing year.

Upon arrival, guests took photos against a backdrop which featured the original Mad Man of McDowell and founder of the agency, Ed Lane.

Beau and the guests of honor, Ed and Diane Lane, posed for photos and greeted partygoers.

E.B. Lane associates showed off their vintage fashions and welcomed party guests with a signature cocktail, dubbed the Retro ’62.

Partygoers noshed on appetizers from Jennifer’s Catering, while perusing the historic displays of E.B. Lane’s work through the years. Iconic 1960s commercials played on TVs throughout the agency and a vintage fashion display, provided by local boutique, Butter Toast, further set the 1960s scene.

After guests toured the agency, the party moved outside where Four Peaks Brewery and the Short Leash Hotdog truck were awaiting. Both were a huge hit! Even Ed and Diane couldn’t resist…

The JJ’s Band, a local nine-piece ensemble, serenaded guests with well-known cover songs by Frank Sinatra, Dean Martin, Tina Turner and tunes by other popular 1960s era artists.

During a band intermission, Beau took to the stage to welcome and express his gratitude to clients, agency partners, media, employees, friends and family for their support over the years. He then invited his parents to join him for a special presentation.

Beau delivered a heartfelt thank you to his parents for founding E.B. Lane and creating such a remarkable legacy for him to build upon. He then surprised them by announcing a scholarship in each of their names: The E.B. Lane Public Relations Scholarship in Honor of Diane Lane at ASU and The E.B. Lane Advertising Scholarship in Honor of Ed Lane at NAU. Mike Wong, ASU Director of Career Services and Anne Buzzard, NAU Development Director, were on-hand to accept the scholarships on behalf of each school.

In addition to the scholarships, Beau had one more surprise up his sleeve and unveiled a custom portrait of his father painted by Ken Fritz, a local artist.

Following Beau’s presentation, The JJ’s reclaimed the stage and kept the party going well into the evening with a mix of oldies and Top 40 hits.

A great time was had by all, including Valley media legend, Pat McMahon, and Arizona Highways’ Robin Sewell.

As we reflect on the extraordinary past 50 years, we’re only inspired to make the next 50 that much better!

To view more photos from our 50^th Anniversary Party, visit Arizona Foothills Magazine’s photo gallery and our Facebook page. Don’t forget to tag yourself!

You can’t run a successful advertising agency for 50 years without some pretty amazing people. This post series will feature Q&As with some of E.B. Lane’s “veteran” employees.

How long have you worked at EBL?
I’ve been working at EBL just over 20 years!  I started in October 1991! (I was only 15 years old when I started so it’s all on-the-job training). I’ve never been a day over 35!!  For those of you younger than 35…believe me that’s a good age.

What is your favorite EBL memory so far?
When Ed Lane handed over the helm to Beau Lane. It was a proud moment for everyone. It sure was a challenge to keep the planning quiet amongst “marketing/advertising” peers. They always want to know everything that is going on. There was a “buzz” down the halls.

What EBL project/campaign are you most proud of?
One that I got to “star” in.  It was for the State and we (all free talent) were pushing a “brown” couch out of …representing the “brown cloud of pollution” out of the picture. Really, all of our projects/ campaigns are to be proud of!

What is the biggest change you’ve seen in your tenure?
In recent times, I’ve noticed a great sense of excitement and cohesiveness. It’s contagious. Another big change is technology and the way advertising has moved from the printed page to the computer/mobile screen. 

What do you think differentiates EBL from other agencies?
The wonderful family that we have here at the agency. It truly is a pleasure to come to work every day…well, most every day. When the weather is great, I would rather be on the beach!

What are your predictions for the next 50 years at EBL?
My wish is that the Lane Legacy continues to succeed and that the agency continues as the same great family it is now!

The Early Years

As the eldest son of agency founders, Ed and Diane Lane, Beau was exposed to the advertising environment at an early age. In the mid-60s, it was common to socialize with clients and co-workers over two-martini lunches, but the entertaining didn’t stop there. The Lane home, centered in the heart of the Encanto Palmcroft neighborhood, provided the setting for some of Phoenix’s most fun and finest dinner parties and cocktail hours. Right from birth, Beau was slowly learning about the advertising world while sitting around his own dinner table.

Beau’s fascination truly ignited around 10 years old when his father offered him a job as a night janitor, now that he was old enough to walk across McDowell Road. An empty office at the end of the workday became a treasure trove to this inquisitive boy. While dumping crystal trays of cigarette ashes and emptying baskets full of trash, Beau couldn’t help but study the creative output of his parents’ agency – redlined pages that spilled over large tables, as well as creative ideas that were rejected and discarded as trash.

By the time he reached Central High School, Beau was already sharpening his journalism skills as the editor of the school newspaper, as well as cultivating his political acumen as a page for Ronald Reagan at the 1980 Republican National Convention. With no expectation of handouts from his dad, Beau left the nest to study at the University of Denver where he graduated with degrees in two majors, Mass Communications and History. After helping the school paper realize positive cash flow for the first time through advertising sales, Beau went on to work for a small Denver firm. After a stint at the agency, Beau went to work at a radio station selling airtime, where one of Beau’s customers happened to be David Henry, president of a reputable agency, Henry Gill. In the fall of 2011, less than 20 years later, E.B. Lane acquired Henry Gill, which now operates as E.B. Lane in Denver.

The Start of Something Big

In the midst of a hiring boom in 1986, Beau received a call from his father in Phoenix, who made him an offer to join E.B. Lane as a junior account executive. Beau accepted, but being the boss’ son didn’t mean he had it easy. Quite the contrary, Beau had something to prove. Over the course of the next four years, with an enterprising spirit Beau moved up the ranks, eventually landing as vice president of account services. But that position was short-lived. In 1992, Beau and his wife, Donna, went to lunch with Ed and Diane, and by complete surprise, Ed announced to the young couple that they were naming Beau the new president of E.B. Lane. Beau was excited, anxious and overwhelmed, albeit he had a lifetime of grooming for this moment. Stated like a charismatic political candidate, Ed’s succession plan was clear: Out the door in ’94.

Soon after taking on the role as president, Beau made his mark as the new leader of E.B. Lane by winning the largest advertising account in the state, the Arizona Lottery. The agency instantly doubled in revenue and size. Not only was this win a game-changer, it also was the impetus for E.B. Lane’s growth, success and philosophy for the next 15 years.

How to Succeed in Business

One of the most important values Beau learned from his unique and early exposure to the advertising industry is perhaps the same value that has sustained the success of the business through the years; if you hire the best people, you’re going to win. For Beau, the best people are those who show up to work every day, ready to live the values that are painted in broad stroke on the walls at E.B. Lane.

Mutual Respect. Enthusiasm. Smart and Creative Thinking. Honesty.

For the next 15 years, Beau surrounded himself and E.B. Lane’s clients with marketing experts from all across the country. In 1996-1997, Beau hired Todd Bresnahan as Vice President of Account Management, and Richard Skufza, Vice President, Chief Financial Officer. Ten years later and in keeping with tradition, Beau, Todd and their wives went to lunch where Beau made the surprise announcement that he was making Todd president. Beau would continue as Chief Executive Officer.  As any of the 75+ employees will attest, Beau instills his belief by example, that it is the employees, partners and clients associated with E.B. Lane that are the backbone to the agency’s success.

“Working with the most talented people with quality principles, high standards and an honest work ethic is the barometer of how we do business.” – Beau Lane

Family First

Sounds cliché, doesn’t it? But when it comes to Beau, his family does come first; his agency family, not far behind. Beau’s parents met and were married while working in the ad business, so it comes as no surprise that Beau would follow suit. Donna Menosky was hired as Ed’s assistant, and from the day Beau met Donna, he knew she was the girl he was going to marry. Beau and Donna married in 1988, and three bouncing baby boys joined the family over the next four years. As the Lane family expanded, so did the E.B. Lane family. In 1997, Beau partnered with family friend, Mike Horne, to create a media planning and buying company, Results Media Group. The two operated the company successfully for a decade.

In 2001, after sustaining a major blow to the economy followed by a second blow and threat to the country’s security during 9/11, it was Beau’s conservative fiscal aptitude, along with continued partnership with quality clients like Xanterra Parks and Resorts and Greater Phoenix Convention & Visitors Bureau, that allowed E.B. Lane to double its 10,000 square-feet of space at 733 W. McDowell Road by expanding into the building just to the east. It’s likely that one of Beau’s personal philosophies, which he has taped to his computer screen is what inspired him to lead the agency and forge ahead.

“There’s a reason the windshield is so much bigger than the rearview mirror.”

From 2002-2008, E.B. Lane mirrored the rest of the country as the agency enjoyed a solid, strong flow of revenue and growth. In 2002, E.B. Lane was named Agency of Record for the Arizona Cardinals, and with that relationship, E.B. Lane also was selected to represent the Arizona Super Bowl Host Committee, which was a powerhouse partnership behind bringing the Super Bowl to Arizona in 2008 – only the second time in history. E.B. Lane’s successful partnership with the Host Committee repeated itself once again with the recent announcement that Arizona won the bid to host Super Bowl XLIL, bringing this spectacular event back to our state in 2015.

Continuing an uptick in business the next several years, E.B. Lane was named Agency of Record for Cable One, a Washington Post company serving more than 50 markets nationwide. Other notable clients brought on during these healthier times include St. Joseph’s Health & Wealth Raffle, now entering its 10^th year, and Walmart, the world’s largest retailer.

The agency was running on all cylinders, and the Lane’s couldn’t have been more pleased. But typical of Beau, he relied on his heart. And his heart told him his family was not yet complete and he and Donna should consider adoption. Only a few years from coasting along as “empty-nesters,” Beau and Donna directed their focus on a 14-month quest to complete their family by adopting a baby from China. December 20, 2005, Whitney Elizabeth Lane celebrated her first birthday in Phoenix, thousands of miles from the rural Chinese village and orphanage where she spent her first months of life. Only Beau’s words can describe the moment they met. “She looked right at me as I held out my arms,” Beau said. “Then she laid her head against my chest. It was as though she was expecting us. It was one of the most profoundly emotional, spiritual and gratifying moments of our lives.”

Beau’s family is his greatest accomplishment, of which he and his lovely wife, Donna, have much to be proud. Chase is a graduate of the United States Air Force Academy, and is currently a 2^nd Lieutenant at Langley Air Force Base. Second son, Reg, is a sophomore at Roanoke College, Virginia and Cooper is a freshman at Northern Arizona University. Whitney, who owns her dad’s heart, is a thriving 2^nd grader at Madison Traditional Academy.

Embracing Change
After a 10-year partnership with the Arizona Lottery, E.B. Lane lost the contract to a competitor. Beau always said, “The day we lost the account was the day we started working to win it back.” Beau’s unwavering determination, along with another of his philosophies taped to his computer, is quite possibly what gave him the vision to embrace the exciting and unpredictable changes in technology and forge ahead through the unprecedented downward spiral of the economy.

“If you don’t like change, you’ll really dislike irrelevance.” -Anonymous

As rapidly as innovative marketing technologies, such as social media platforms and online analytics, were coming to the forefront, the Great Recession equally impacted business, causing historic economic damage. Unemployment hit an all-time high, and Arizona’s economic bedrock of housing and tourism plummeted, taking the state’s economy into a deep hole, 2^nd worst in the nation. As Beau religiously monitored the daily decline in the stock market, even still, it was his ability to stay focused amongst the most tumultuous times and work closely with his trusted advisors in navigating a sure path to better days ahead. Not only did he remain calm, he stayed true to one of his most profound philosophies – yes, taped to his computer.

“Your circumstances are temporary but your character lasts forever.” – Rick Warren.

In 2010, as the rest of the country continued to slowly recover, E.B. Lane put its best foot forward. With his eye on the prize, Beau directed a team in winning back the Arizona Lottery account.

Growth and Gratitude

With 50 years under its weathered and polished belt, E.B. Lane is the longest-tenured agency in the Southwest. With a business model that has lasted the test of time and trial, E.B. Lane recently expanded to the Rocky Mountains with the acquisition of Denver-based agency, Henry Gill, and continues to seek opportunities for smart acquisition and growth. But Beau will never rest on his laurels. As one of few natives of Phoenix, Beau takes great pride in the city and state, and devotes hours of his personal and agency time giving back to the community he loves. With an impassioned commitment, Beau currently is on the board of Phoenix Community Alliance and Phoenix Country Club, and an active member of Greater Phoenix Leadership and Young Presidents’ Organization. He also is on the regional board of American Association of Advertising Agencies (4-A’s), and an active member of Marketing and Advertising Global Network (MAGNET).

E.B. Lane has contributed hours of pro bono support for non-profits, including Ryan House, Pat Tillman Foundation, Muscular Dystrophy Association (MDA), Local First, Fresh Start Women’s Foundation, The Board of Visitors and Fighter Country Partnership. Once again, as Beau put it best, “We have an obligation to contribute. Our community deserves our time, talent and treasure. It is our obligation to make it better for our children, and for others to come to Arizona.”

In our day and age, it is rare to find a successful leader who embodies such character, humility and deep-hearted principles. From one employee who wrote this, I am confident that I represent hundreds of employees and associates of E.B. Lane in expressing our gratitude for the opportunity of associating and working with the Lane family.

E.B. Lane has several wonderful clients – some who have worked with the agency for many many years. This post series will feature Q&As with some of E.B. Lane’s long-standing clients.

How long have you been working with EBL?
I have been working with EBL for nine years. When I first met them, I called them “the suits.” They oozed professionalism from the second they walked into the room.

What EBL project/campaign are you most proud of?
Working with EBL has allowed the Health & Wealth raffle to expand it’s presence throughout the state. By bringing E.B. Lane on board we introduced a new brand to Arizona, and in a very short time established it as a “best-in-class” project. I am most proud of how we have been able to maintain the integrity of the raffle by creating a positive message that has been woven through all aspects of the raffle. The print, the online, the production and the PR have been consistent in showing how important the raffle is to St. Josephs Hospital, Barrow Neurological Institute, Arizona and everyone who buys a ticket.

From my initial meeting with the E.B. Lane team I saw their passion for this unique project and nine years later that passion has never wavered.

What is the your favorite thing about working with EBL?
The best part of working with E.B. Lane is the fact they have never said ”never.”  In a project such as this, keeping it fresh and exciting is vital. They bring it every time. They have always made me feel that this project is their main focus. Their internal communication is second to none, led by Jody Alexander who is one of the greatest assets this project has.

What do you think differentiates EBL from other agencies?
The thing that differentiates EBL from  other agencies is their passion and how well they know who their client is, something that many only seem to get when it is time to get paid.

What are your predictions for the next 50 years at EBL?
I’d have to ask them! They have never steered me wrong. EBL seems to have an amazing grasp on what’s new and what’s coming…

All the best for the next 50 years to an amazing group who I am sure will have an amazing future.