Decisions with Confidence
For any program, APT's predictive analytics software reveals:
- Did it work?
- Which elements worked best?
- How should we roll it out?
What predictive analytics software tools does APT offer?
-
Test & Learn for Customers
Test & Learn for Customers
Customer analytics software empowers organizations to measure the impact of every campaign or offer, and recommends the most profitable action for each customer -
Test & Learn for Employees
Test & Learn for Employees
People analytics software enables organizations to make the most of their personnel investments from recruiting to training, compensation, and employee movement -
Test & Learn for Sites
Test & Learn for Sites
Predictive analytics software empowers organizations to measure the impact of any initiative, tailor each component, and target rollout to locations predicted to respond best -
APT AIM
APT AIM
Advanced analytics software provides flexible campaign performance review, accurate forecasting across KPIs, and rapid NPV projections to inform optimal customer acquisition strategies -
APT Illuminate
APT Illuminate
Predictive analytics tools enable retail and CPG executives to optimize every promotion and design high impact circulars -
APT Index
APT Index
Aggregates retail sales data from 150,000+ locations across the US and UK to generate hyper-local benchmarks, giving executives a clear picture of store performance -
Market Basket Analyzer
Market Basket Analyzer
Retail analytics software uncovers rich insights from transaction-level data to inform pricing, marketing, promotional and merchandising strategies -
Network Planner with Mastercard Insights
Network Planner with Mastercard Insights
Site selection software combines anonymized and aggregated Mastercard insights and superior mapping analytics to generate the most profitable strategy for where to open and close locations -
Space Planning Optimizer
Space Planning Optimizer
Retail space planning software generates localized recommendations about which categories should receive more or less space, and enables on-the-fly scenario evaluation
-
walmart
-
Coca-Cola
-
Lufthansa
-
IHG
-
McDonald's
-
Miles & More
-
TD Bank
-
Starbucks
-
T-Mobile
-
Kellogg's
-
SunTrust
-
Victoria's Secret
-
Skylark
-
Austrian
-
GEO holdings
-
Plenus
-
Boots
-
Dixons Carphone
What do APT's clients think?
“One of the biggest advantages of the APT software is its intuitive nature and flexibility. With the successes that we’ve had using the software, we now get a number of requests from throughout the company to run new tests.”
— Big Lots
“APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers.”
— McDonald's
“Implementing APT allows us to measure the incremental value of any new program before committing to a network-wide rollout. This enables us to focus our resources on the highest value opportunities going forward.”
— RBC
Thought Leadership
Brick-and-Mortar Retailers Fight Back
Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
The Discipline of Business Experimentation
Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.