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    <title>Sarah Petty's Joy Blog</title>
    <link>http://www.thejoyofmarketing.com/blog.rss</link>
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    <language>en</language>
          <feedburner:info uri="thejoyofmarketing" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>Copyright 2001 The Joy of Marketing</media:copyright><media:thumbnail url="http://www.thejoyofmarketing.com//sites/default/files/medium_podcast_album_art-2_0.jpg" /><media:keywords>small,business,marketing,ideas,marketing,made,simple,branding,Sarah,Petty,The,Joy,of,marketing,Erin,Verbeck</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>info@thejoyofmarketing.com</itunes:email><itunes:name>Sarah Petty and Erin Verbeck</itunes:name></itunes:owner><itunes:author>Sarah Petty and Erin Verbeck</itunes:author><itunes:explicit>no</itunes:explicit><itunes:image href="http://www.thejoyofmarketing.com//sites/default/files/medium_podcast_album_art-2_0.jpg" /><itunes:keywords>small,business,marketing,ideas,marketing,made,simple,branding,Sarah,Petty,The,Joy,of,marketing,Erin,Verbeck</itunes:keywords><itunes:subtitle>Marketing ideas made simple</itunes:subtitle><itunes:summary>MBA's and small business owners Sarah Petty and Erin Verbeck share their top marketing ideas for your business. This isn't your typical old school marketing advice. This is fresh, different and fun!</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://www.thejoyofmarketing.com/blog.rss" /><feedburner:emailServiceId>thejoyofmarketing</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://www.thejoyofmarketing.com/blog.rss" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&amp;fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><feedburner:feedFlare href="http://www.plusmo.com/add?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://plusmo.com/res/graphics/fbplusmo.gif">Subscribe with Plusmo</feedburner:feedFlare><feedburner:feedFlare href="http://www.thefreedictionary.com/_/hp/AddRSS.aspx?http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://img.tfd.com/hp/addToTheFreeDictionary.gif">Subscribe with The Free Dictionary</feedburner:feedFlare><feedburner:feedFlare href="http://www.bitty.com/manual/?contenttype=rssfeed&amp;contentvalue=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.bitty.com/img/bittychicklet_91x17.gif">Subscribe with Bitty Browser</feedburner:feedFlare><feedburner:feedFlare href="http://www.live.com/?add=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://tkfiles.storage.msn.com/x1piYkpqHC_35nIp1gLE68-wvzLZO8iXl_JMledmJQXP-XTBOLfmQv4zhj4MhcWEJh_GtoBIiAl1Mjh-ndp9k47If7hTaFno0mxW9_i3p_5qQw">Subscribe with Live.com</feedburner:feedFlare><feedburner:feedFlare href="http://mix.excite.eu/add?feedurl=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://image.excite.co.uk/mix/addtomix.gif">Subscribe with Excite MIX</feedburner:feedFlare><feedburner:feedFlare href="http://www.webwag.com/wwgthis.php?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.webwag.com/images/wwgthis.gif">Subscribe with Webwag</feedburner:feedFlare><feedburner:feedFlare href="http://www.podcastready.com/oneclick_bookmark.php?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.podcastready.com/images/podcastready_button.gif">Subscribe with Podcast Ready</feedburner:feedFlare><feedburner:feedFlare href="http://www.wikio.com/subscribe?url=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.wikio.com/shared/img/add2wikio.gif">Subscribe with Wikio</feedburner:feedFlare><feedburner:feedFlare href="http://www.dailyrotation.com/index.php?feed=http%3A%2F%2Fwww.thejoyofmarketing.com%2Fblog.rss" src="http://www.dailyrotation.com/rss-dr2.gif">Subscribe with Daily Rotation</feedburner:feedFlare><item>
    <title>Is Your Calendar Booked in 2012?</title>
    <link>http://feedproxy.google.com/~r/thejoyofmarketing/~3/W5OCU4q20HE/your-calendar-booked-2012</link>
    <description>&lt;div class="field field-type-filefield field-field-image"&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img  class="imagefield imagefield-field_image" width="300" height="147" alt="How am I going to get clients in the door this year?" src="http://www.thejoyofmarketing.com/sites/default/files/freecall-reservespotnow_blog.jpg?1327938089" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Wow, how is it almost February? With the rush of getting everything ready for IUSA and &lt;a href="http://photopronetwork.com/"&gt;Photo Pro Expo&lt;/a&gt; this week on top of wrapping up our &lt;a href="http://ido.thejoyofmarketing.com"&gt;I Do wedding event for photographers&lt;/a&gt;, January has been a blur for Sarah and I and our team. That can be a scary feeling if you've set big goals for 2012. Realizing that now you have 11 months left to achieve them. The clock is ticking for all of us. So how should we make the most of our 2012?&lt;/p&gt;
&lt;div id="tjom_blog_buttons"&gt;&lt;div class="tweetbutton"&gt;&lt;a href="http://twitter.com/share" class="twitter-share-button"  data-count="horizontal" data-via="" data-related=":" data-text="" data-url="http://www.thejoyofmarketing.com/blog/small-business-marketing-ideas/your-calendar-booked-2012" data-lang="en"&gt;Tweet&lt;/a&gt;&lt;/div&gt;&lt;div class="fb-social-like-widget"&gt;&lt;fb:like  href="http://www.thejoyofmarketing.com/blog/small-business-marketing-ideas/your-calendar-booked-2012" layout="button_count" show_faces="false" width="90" action="like" font="verdana" colorscheme="light"&gt;&lt;/fb:like&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href="http://www.thejoyofmarketing.com/blog/small-business-marketing-ideas/your-calendar-booked-2012" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/thejoyofmarketing/~4/W5OCU4q20HE" height="1" width="1"/&gt;</description>
     <comments>http://www.thejoyofmarketing.com/blog/small-business-marketing-ideas/your-calendar-booked-2012#comments</comments>
 <pubDate>Mon, 30 Jan 2012 16:51:03 +0000</pubDate>
 <dc:creator>info@thejoyofmarketing.com (Sarah Petty and Erin Verbeck)</dc:creator>
 <guid isPermaLink="false">90276 at http://www.thejoyofmarketing.com</guid>
  <feedburner:origLink>http://www.thejoyofmarketing.com/blog/small-business-marketing-ideas/your-calendar-booked-2012</feedburner:origLink></item>
  <item>
    <title>Making the most of conventions to build your business.</title>
    <link>http://feedproxy.google.com/~r/thejoyofmarketing/~3/_x61jK7XyR4/making-most-conventions-build-your-business</link>
    <description>&lt;div class="field field-type-filefield field-field-image"&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img  class="imagefield imagefield-field_image" width="1800" height="1350" alt="" src="http://www.thejoyofmarketing.com/sites/default/files/sarah_petty_speaking_at_whcc_1.jpg?1295886129" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Attending industry conventions are an important part of staying fresh, meeting others and learning how to grow your skill set. It is also a powerful way to learn new small business marketing ideas. However, many people lose the knowledge they learned because they come home and fall into the same rut they were in before. Others are like kids in a candy store buying everything offered in the trade show or by the speakers as if it was their last piece of sugar. Here are 5 things you can do to maximize your convention experience as well as the investment you make.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;div id="tjom_blog_buttons"&gt;&lt;div class="tweetbutton"&gt;&lt;a href="http://twitter.com/share" class="twitter-share-button"  data-count="horizontal" data-via="" data-related=":" data-text="" data-url="http://www.thejoyofmarketing.com/blog/staying-focused-business-owner/making-most-conventions-build-your-business" data-lang="en"&gt;Tweet&lt;/a&gt;&lt;/div&gt;&lt;div class="fb-social-like-widget"&gt;&lt;fb:like  href="http://www.thejoyofmarketing.com/blog/staying-focused-business-owner/making-most-conventions-build-your-business" layout="button_count" show_faces="false" width="90" action="like" font="verdana" colorscheme="light"&gt;&lt;/fb:like&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href="http://www.thejoyofmarketing.com/blog/staying-focused-business-owner/making-most-conventions-build-your-business" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/thejoyofmarketing/~4/_x61jK7XyR4" height="1" width="1"/&gt;</description>
     <comments>http://www.thejoyofmarketing.com/blog/staying-focused-business-owner/making-most-conventions-build-your-business#comments</comments>
 <pubDate>Fri, 13 Jan 2012 18:09:23 +0000</pubDate>
 <dc:creator>info@thejoyofmarketing.com (Sarah Petty and Erin Verbeck)</dc:creator>
 <guid isPermaLink="false">15769 at http://www.thejoyofmarketing.com</guid>
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  <item>
    <title>Are You Risking Too Much?</title>
    <link>http://feedproxy.google.com/~r/thejoyofmarketing/~3/cZ5zCpGA5e0/are-you-risking-too-much</link>
    <description>&lt;div class="field field-type-filefield field-field-image"&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img  class="imagefield imagefield-field_image" width="300" height="214" alt="Are you risking too much?" src="http://www.thejoyofmarketing.com/sites/default/files/122romanelli_bw_blog.jpg?1326382260" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;It's a new year with lots of new opportunities that will present themselves. And if you're like me, you get excited about the possibilities out there for your business. One of the things we always try to remember is that as a &lt;a href="http://www.thejoyofmarketing.com/free"&gt;boutique business&lt;/a&gt;, you only play to be the best. And that takes some calculated risks. &lt;/p&gt;
&lt;div id="tjom_blog_buttons"&gt;&lt;div class="tweetbutton"&gt;&lt;a href="http://twitter.com/share" class="twitter-share-button"  data-count="horizontal" data-via="" data-related=":" data-text="" data-url="http://www.thejoyofmarketing.com/blog/small-business-risk/are-you-risking-too-much" data-lang="en"&gt;Tweet&lt;/a&gt;&lt;/div&gt;&lt;div class="fb-social-like-widget"&gt;&lt;fb:like  href="http://www.thejoyofmarketing.com/blog/small-business-risk/are-you-risking-too-much" layout="button_count" show_faces="false" width="90" action="like" font="verdana" colorscheme="light"&gt;&lt;/fb:like&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href="http://www.thejoyofmarketing.com/blog/small-business-risk/are-you-risking-too-much" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/thejoyofmarketing/~4/cZ5zCpGA5e0" height="1" width="1"/&gt;</description>
     <comments>http://www.thejoyofmarketing.com/blog/small-business-risk/are-you-risking-too-much#comments</comments>
 <pubDate>Thu, 12 Jan 2012 15:36:00 +0000</pubDate>
 <dc:creator>info@thejoyofmarketing.com (Sarah Petty and Erin Verbeck)</dc:creator>
 <guid isPermaLink="false">89601 at http://www.thejoyofmarketing.com</guid>
  <feedburner:origLink>http://www.thejoyofmarketing.com/blog/small-business-risk/are-you-risking-too-much</feedburner:origLink></item>
  <item>
    <title>The Biggest Photography Giveaway Ever!</title>
    <link>http://feedproxy.google.com/~r/thejoyofmarketing/~3/sVm2ZHrTIVQ/biggest-giveaway-ever</link>
    <description>&lt;div class="field field-type-filefield field-field-image"&gt;
    &lt;div class="field-items"&gt;
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                    &lt;img  class="imagefield imagefield-field_image" width="784" height="784" alt="Our Biggest Giveaway Ever!" src="http://www.thejoyofmarketing.com/sites/default/files/sarahpetty-favoritethingslist.jpeg?1326215611" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;To start off 2012 with a bang, we're sharing some of &lt;a href="http://www.thejoyofmarketing.com/SarahsFavoriteThings"&gt;Sarah's Favorite Things&lt;/a&gt; with you! &lt;/p&gt;
&lt;p&gt;Move over Oprah, there are a ton of prizes you can win, just by registering. &lt;/p&gt;
&lt;p&gt;Here is what we're giving away:&lt;/p&gt;
&lt;div id="tjom_blog_buttons"&gt;&lt;div class="tweetbutton"&gt;&lt;a href="http://twitter.com/share" class="twitter-share-button"  data-count="horizontal" data-via="" data-related=":" data-text="" data-url="http://www.thejoyofmarketing.com/blog/photography-equipment/biggest-giveaway-ever" data-lang="en"&gt;Tweet&lt;/a&gt;&lt;/div&gt;&lt;div class="fb-social-like-widget"&gt;&lt;fb:like  href="http://www.thejoyofmarketing.com/blog/photography-equipment/biggest-giveaway-ever" layout="button_count" show_faces="false" width="90" action="like" font="verdana" colorscheme="light"&gt;&lt;/fb:like&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href="http://www.thejoyofmarketing.com/blog/photography-equipment/biggest-giveaway-ever" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/thejoyofmarketing/~4/sVm2ZHrTIVQ" height="1" width="1"/&gt;</description>
     <comments>http://www.thejoyofmarketing.com/blog/photography-equipment/biggest-giveaway-ever#comments</comments>
 <pubDate>Tue, 10 Jan 2012 17:24:53 +0000</pubDate>
 <dc:creator>info@thejoyofmarketing.com (Sarah Petty and Erin Verbeck)</dc:creator>
 <guid isPermaLink="false">89596 at http://www.thejoyofmarketing.com</guid>
  <feedburner:origLink>http://www.thejoyofmarketing.com/blog/photography-equipment/biggest-giveaway-ever</feedburner:origLink></item>
  <item>
    <title>I Couldn't Have Said It Better.</title>
    <link>http://feedproxy.google.com/~r/thejoyofmarketing/~3/MavQpOq8x40/i-couldnt-have-said-it-better</link>
    <description>&lt;div class="field field-type-filefield field-field-image"&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img  class="imagefield imagefield-field_image" width="300" height="224" alt="" src="http://www.thejoyofmarketing.com/sites/default/files/adorama_rocks.jpg?1325269143" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;As I am sitting here, wrapping up my year, I am feeling many emotions. Exhaustion after surviving the holidays with three kids and many holiday parties, excitement for all of the good things to come next year and a feeling of gratitude to all of the people who are a part of my life. And then, minutes ago, our daily visit from the postal carrier brought another yummy treat from one of our &lt;a href="http://www.adorama.com/"&gt;favorite vendors&lt;/a&gt;. Adorama is a large resource for photographers and we love them because they value education like we do at The Joy of Marketing.&lt;/p&gt;
&lt;div id="tjom_blog_buttons"&gt;&lt;div class="tweetbutton"&gt;&lt;a href="http://twitter.com/share" class="twitter-share-button"  data-count="horizontal" data-via="" data-related=":" data-text="" data-url="http://www.thejoyofmarketing.com/blog/i-couldnt-have-said-it-better" data-lang="en"&gt;Tweet&lt;/a&gt;&lt;/div&gt;&lt;div class="fb-social-like-widget"&gt;&lt;fb:like  href="http://www.thejoyofmarketing.com/blog/i-couldnt-have-said-it-better" layout="button_count" show_faces="false" width="90" action="like" font="verdana" colorscheme="light"&gt;&lt;/fb:like&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href="http://www.thejoyofmarketing.com/blog/i-couldnt-have-said-it-better" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/thejoyofmarketing/~4/MavQpOq8x40" height="1" width="1"/&gt;</description>
     <comments>http://www.thejoyofmarketing.com/blog/i-couldnt-have-said-it-better#comments</comments>
 <pubDate>Fri, 30 Dec 2011 18:19:03 +0000</pubDate>
 <dc:creator>info@thejoyofmarketing.com (Sarah Petty and Erin Verbeck)</dc:creator>
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  <copyright>Copyright 2001 The Joy of Marketing</copyright><media:credit role="author">Sarah Petty and Erin Verbeck</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Marketing ideas made simple</media:description></channel>
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