Have a range of products to buy. Good. Better. Best.

Or do combo deals. Three for the price of two etc. (You’ll need to create a separate “product” as the store won’t let you discount.)

Danny (sales coach)

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One interesting option is how many template thumbnails you should have in the item listing.

There’s two sides to this one, but I think showing too few is a mistake.

There’s a fear that people will copy them if you show too many…

I understand, but people are buying templates to save time so I wouldn’t worry too much.

I’d show at least 25% or so of my templates – enough to get a good idea of what you’re offering.

Danny (how about that – up to Tip #92 already)

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Templates with thumbnail images (real images, not just blank apertures) definitely sell more templates and get more attention.

Danny (feeling factual today – no frills)

PS Of course you need permission to use the images. That’s why Team PJ’s own templates are blank. But they’re free, so people don’t mind.

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How to price your templates? Is pricing always the most interesting topic?

Undercut? Over the top? You’re a photographer, so you know how to charge

Well I think there’s an argument for quite a few approaches so I’ll give you a few facts to help set your price.

- The mean sale in the Store has been about $37 US dollars.

- The median is $35 US dollars.

And there seem to be two sweet spots to get volume, $25 and $50.

Of course, there are exceptions, with some templates listed for $150 – $180. Maybe you don’t need to sell much to be happy at those prices?

More tips to come.

Danny (the statistician)

PS. Please ask me the difference between mean and median

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Talking to Photoshop via script can be a delicate process, so here’s a few tips for exporting your high-res layouts from PJ for printing…

• Open Photoshop before you start exporting. (Sometimes it takes so long to open PJ forgets who it’s talking to.)

• Close all other open images in Photoshop.

• Make sure the Photoshop start screen is closed.

• Let Photojunction and Photoshop do their thing. Keep your hands off that keyboard!

Cheers, PJ Support

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Our newest little feature has really helped promote the PJ Store, which pleases our bean counters.

The store has been going long enough to start noticing trends, things that are working and things that aren’t.

If you’re interested in promoting templates, over the next few days I’ll blog about stuff I’ve noticed (mainly anecdotal but I think they’ll help).

Talk soon
Danny

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Thanks to PJ Nana (aka the workflow management we introduced in Photojunction this year) the Queensberry lab was able to clear the “Christmas Rush” almost completely in a single day this year. Given the range of services QBY offers that’s quite a challenge. Glad we could help

Cheers, Danny

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The PJ support team is on the front line everyday. They know what’s what, when and why, so we’re giving them a weekly spot to comment on an issue they’ve been dealing with over the past week.

I’d get it in the neck from them if I didn’t kick off by reminding you that you can find answers to many of your PJ questions already online – so be sure to check out the Photojunction Website, Blog or Forum.

We’ll kick off by explaining how to register Photojunction on a second computer…

Cheers, Nigel

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The computer you want to register needs to be online and you’ll need your Account Number (don’t worry if you can’t remember it – just read on).

1) Download and install Photojunction Remix on your second computer, and open it.

2) Agree to the Terms and Conditions and hit ‘Next’.

3) When the window below opens, enter your Photojunction ID (Account number) and password in the registration window. (If you can’t remember them, click the ‘Can’t remember login details?’ link and we’ll email them to you.) You don’t need to fill in the bottom half of the form because you already have an account.

4) Hit ‘Unlock’ and you’re done.

Photojunction will automatically populate your Studio Preferences with the details you specified in your other version of Photojunction. Change them if need be, then hit ‘Next’.

The home screen will appear and you’re good to go.

Hope that helps – see you next week.

Best wishes from the PJ Support Team

PS You’ll find answers to most of your PJ questions online at the Photojunction Website, Blog or Forum.

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The Photojunction Store has been up and running for nearly a month, which means very soon, it’s payday for those who have made some sales.

We know it’s unusual to get excited about paying others, but we’re super excited about the number of people who are due to receive a wee boost to their income this month. Including one who will have to figure out what to do with the extra US$200 they’ve made!

Selling your work in the Photojunction Store is easy-peasy, so make sure you don’t miss out on a potential payday next month, and get your stuff uploaded!

Cheers, Danny

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