What if you could charge 10x more than competitors...
...And still be booked solid?
I help service providers and coaches attract premium clients through precision messaging and “minimum effective dose” marketing strategies that attract clients who are ready to invest in top-tier value.
Give me 10 minutes and I'll show you exactly what to say in your marketing to attract qualified buyers for your high-ticket services...
My clients are tripling their revenue without additional effort
(Hint: you can too 
)
If you’re like most coaches, consultants, or service pros, a lot of your clients come from referrals or speaking gigs—even with all the energy you’re putting into marketing. Here’s what that says about you:
You're already exceptional at what you do (otherwise people wouldn't be recommending you)...
But if your marketing isn’t overflowing with qualified leads, it’s because your messaging isn’t yet capturing all that magic that sets you apart.
And, guess what? It’s time to break out the cake (AND fork), because when we up-level your messaging, you CAN:
- Grow your business & sell your highest-ticket services with absolute confidence.
- Multiply the number of qualified leads you get from the marketing you're already doing.
- Run a business model that fits YOUR preferred working style, because your clients trust you will help them get the result they want.
- Attract clients who inspire you, are ready, & will happily pay for your highest level work.
- Create predictable, reliable, stable income with systems that take little effort to maintain.
- Charge exciting amounts of money for your services and feel damn GOOD about it.
- Confidently set boundaries, so you enjoy your business PLUS have more time for things & people you love!
- Scale your revenue without added complexity or stress.
For 15+ years, I’ve helped hundreds of service providers, coaches, and consultants enjoy ALL this delicious success in its calorie-packed (aka profitable) glory...
…Let's Blaze a Trail to What's Next Together
“I wouldn’t have been able to do any of this without the messaging, sales page, offer language, program structure and all of the other things you’ve helped me with…”
I’ve been able to close five-figure contracts with universities, I’ve had over 100 people go through Sales School, my business model is now so streamlined I am working 10-20 hours a week!
— Liz Dederer
CHOOSE YOUR PATH
Want someone to go through your marketing and tell you exactly why it’s not producing the number of high-ticket clients you want?
I’ll analyze your entire marketing ecosystem, pinpoint weak areas, reveal messaging mismatches, and offer suggestions to optimize what you have in place.
Looking to work with someone who will take the time to understand your business and find YOUR best path forward?
Trailblazers is a semi-private, done-with-you program designed to leverage your experience to multiply your revenue without burning yourself out!
If you’re ready for a strategic rebrand, know that you need stronger messaging, or want a high-ticket enrollment system you can rely on, AND you don’t want to do ANY of it yourself…
Let’s talk! I offer custom done-for-you packages that can be tailored to your needs and goals.
“After just our second call I sold out my retreat – adding $25k of revenue that month with my new messaging. My new messaging is like the midas touch!”
— Patty Lennon
HI, I’M HOLLY
I’m a messaging and conversion strategist who provides a blend of mentorship, consulting, and direct collaboration to help you integrate nuanced shifts in your messaging that make a huge difference in the clients you attract—and develop simple infrastructures within your business to support growth.
I’ve been around the block (a few times!), and I can provide MANY paths to get to your desired result, and choice is always at your fingertips.
Simply put, this means you have my “no-cookie-cutter” guarantee that I won’t try to fit you into a one-size-fits-all strategy or push for something that is out of alignment for you.
For the last 15+ years, I’ve been the behind-the-scenes tactician for hundreds of service providers, coaches, and consultants who (like you?) reached a turning point in their business.
I offer my clients expert support to uncover unseen opportunities in their messaging, streamline their business operations, and integrate the mindset shifts necessary to make the leap into their next stage of growth.
Ready to see what this would look like for YOUR business?
“Who says old dogs can’t learn new tricks? I’ve been in business for 18 years. Within a few weeks of unveiling my new messaging and offer I sold my first high-ticket retainer package.”
Seriously, the back and forth with Holly, getting her input and reassurance during the final enrollment stages was key to making this leap – let alone how she’s helped me completely reposition my services!
— Lou
All my programs deliver:
CLARITY that brings your next level into sharp focus
If you feel like a dentist because every day is like pulling teeth. Or you can’t even picture what that next level would look like. Let’s back up and get crystal on exactly WHAT’S happening. WHY the old tricks or expert advice stopped working. And HOW to create a clear path to your next level of growth.
MESSAGING + SYSTEMS that create predictable lead flow
Get off the revenue rollercoaster and onto more stable ground. My frameworks are designed to create predictable cash flow with revenue booked months in advance. Together, we’ll implement systems that take very little effort to maintain, and messaging so laser focused it ONLY attracts ideal clients that you can’t wait to work with (and vice versa).
INDIVIDUAL SUPPORT that reduces the learning curve
At your level, low-touch groups or masterminds are going to be a waste of time. In my programs, you’ll experience what it’s like to have a true partner in your growth. Yes, you’ll have to do “the work”, AND you’ll get the individual attention you need to SKIP the guesswork and know for SURE you’re on the right track.
What’s Next For YOU?
(Click each for client stories)
ASHLEY’S CASE STUDY:
How a naturopathic doctor increased her enrollment by 400% into a high-ticket offer without any additional marketing!
ASHLEY’S BEFORE:
- Growth in Ashley’s business screeched to a halt
- Her online marketing quit converting consistently
- Visibility and content engagement had stalled
- Clients seemed increasingly price-conscious
THE WORK + RESULTS:
- Immediate influx of organic leads after implementing new website copy and offer language
- Price objections disappeared and her conversion rate skyrocketed
- Content engagement increased, and time spent marketing decreased significantly
- Client flow became consistent and sustainable alongside newer onboarding systems that are easy to manage, are a joy to run, and won’t burn her out
SNEHA’S CASE STUDY:
How a website designer niched down her services and raised her rates by 60%–without fear of losing clients.
SNEHA’S BEFORE:
- Wanted to move away from designing whole websites
- Afraid to raise prices even though she was confident in her skills
- Her website was 5 years old, and knew it was time to upgrade
- Needed to diversify where her leads were coming from
THE WORK + RESULTS:
- Repositioned Sneha as a specialist in high-converting sales pages
- Raised her prices by 60% without any price resistance
- Implemented new leadmagnet that allows her to leverage affiliates
- Continues to enroll clients consistently even with her new pricing structure and specialized offer–and she closed her first $10k contract!
JEFF’S CASE STUDY:
How a done-for-you service provider created more time for his life outside of his business by transitioning into high-ticket coaching
JEFF’S BEFORE:
- Offering done-for-you services, and his son was going to college soon so he wanted more time with his family
- Leads came primarily from referrals, and he needed to generate his own leads
- When trying to sell coaching in the past, he didn’t trust the results, so he included done-for-you deliverables (defeating the purpose)
THE WORK + RESULTS:
- Completely repackaged his coaching offers so they felt tangible (and did NOT include an done-for-you deliverables)
- Refined his ideal client profile so he could feel confident that results WERE inevitable
- Within a week, he signed his first coaching client for $1500/mo with a multi-year contract AND signed a $20k contract for a 3-month engagement
- By the end of the year, he had booked ALL his 1:1 spots and significantly reduced his workload to spend more time with the fam!
MICHAEL’S CASE STUDY:
How a B2B consultant went form relying on referrals from close contacts to getting to cherry pick his favorite projects.
MICHAEL’S BEFORE:
- Business started strong, but was exhausting his network
- Needed an online marketing strategy if this business was going to remain sustainable
- The challenge? He’s in a highly specialized niche, and industry decision-makers didn’t understand the value of hiring him
THE WORK + RESULTS:
- Repositioned his messaging and offers to present his value in terms the decision-makers would “get” right away
- Closed $90k in contracts during the month we worked together (BEFORE his website was finished, and he implemented my lead generation strategies)
- He no longer has to worry about cash-flow AND can cherry pick his favorite projects–only doing what he loves
BONITA’S CASE STUDY:
How an Operations Management Agency owner went from not making ANY sales for nearly a year, to signing TWO new high-ticket retainer clients in just a month!
BONITA’S BEFORE:
- The stakes were high. Bonita had just moved from South Africa to Australia. Her husband was out of work. And her only two client contracts were about to come to a close
- She had tried EVERYTHING to sell her services but had not made any new sales for 8 months
- Even with her strong sales background, she was struggling to figure out what was going wrong
THE WORK + RESULTS:
- We reworked her offer language and how her services were presented to make them an “Easy Yes” for her ideal clients.
- Closed 2 clients into $2800/mo packages right away (and immediately raised her prices)
- She continues to close new clients and now has an 80% proposal request rate from leads (up from 0%)
- Bonita wants to hit seven figures next year and sees a path to make that possible!
JESSICA’S CASE STUDY:
How an in-home personal trainer transitioned her offers online so she could ditch her commute, spend time with her son, and still maintain her revenue
JESSICA’S BEFORE:
- Spending most of the day in her car commuting to clients, when she wanted to be with her young son
- Reach was limited to her immediate area
- Had considered moving her services online, but was worried clients wouldn’t get the same results
THE WORK + RESULTS:
- Created a virtual program structure and set up a highly professional Zoom studio so she could better interact with her clients
- Her new online workshops began to sell out within days of announcement (and clients were super happy with thier results)
- She successfully pivoted her entire business model while maintaining her six-figure income and significantly reducing her workload