The Launch Blog

Fun in the Sun with Sour Punch

Jim Gelder — Fri, 23 Mar 2012 14:54:09 +0000

Last weekend, the LAUNCH crew packed up their sunscreen and headed down south to Panama City for some fun in the sun. Well, some fun and a bit of work at Captain Punch Beard’s Party Plank event hosted by Sour Punch and created by LAUNCH. LAUNCH developed a promotion for Sour Punch to give some [...]

2012 digital and mobile shopper marketing trend: Self expression

Joe Garbarczyk — Thu, 19 Jan 2012 17:59:10 +0000

Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites [...]

Modeling and Animating the “Tackle” Logo

Kerry McCrory — Mon, 09 Jan 2012 17:29:34 +0000

Hello peoples. I’m going to attempt to show you my process and workflow for taking a static logo and animating it in 3D space. I’ll include very basic examples for ease of understanding and will avoid deep program descriptions or explanations. This will be a totally noob-friendly overview of how something like the “Tackle the [...]

LAUNCH Honored at the 2011 W3 Awards

Launch — Wed, 04 Jan 2012 15:25:09 +0000

Each year the W3 Awards, judged by the esteemed International Academy of the Visual Arts, honors outstanding creative work on the web in a number of different categories for marketing programs, websites and videos. This year, LAUNCH is proud to announce that we’ve taken home two awards for excellence on the web for our work [...]

Are Jingles Back?

Ross Freedman — Wed, 30 Nov 2011 18:56:46 +0000

Maybe it’s just me, but I think there’s a little bit of a trendlet happening right now in the world of advertising. Jingles have made a comeback of sorts. And I’m thrilled. It’s not just because I love a good pop tune, although that’s just as much the case. It’s because jingles are a great [...]

What tablets mean for marketers this holiday season

Joe Garbarczyk — Wed, 30 Nov 2011 16:53:19 +0000

In the last week of October, the Pew Research Center’s Project for Excellence in Journalism released a study called The Tablet Revolution. This study gives great insight on tablet usage. While the study focuses primarily on how people read and receive news on their tablets, we can get key takeaways on how tablets will play [...]

Conferences, Expos & Awards!

Kelly Juravic — Tue, 01 Nov 2011 16:05:38 +0000

October has been a busy month. LAUNCH attended and participated in two industry events to gather new insights and proudly display our work. The National Association of Convenience Stores (NACS) conference is one of the 50 largest annual trade shows in the U.S; LAUNCH attended to check out the most comprehensive representation of products and services for the convenience industry.

What the new Facebook features mean for marketers

Joe Garbarczyk — Wed, 19 Oct 2011 13:51:27 +0000

Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands. There were a slew of new changes and enhancements that Mark Zuckerberg and [...]

Why Millennial Males Can’t Be Ignored

Jim Gelder — Thu, 13 Oct 2011 20:16:36 +0000

The first “wired” generation. Gamers. Influenced by mobile. Entitled. You can use many words to describe them, but the fact is: you can’t ignore them. Millennial Males are becoming increasingly important to more brands. There’s both a need and opportunity to communicate with them differently. Watch the latest LAUNCH video on Millennial Males and learn [...]

Evolving with the American Population

Heather Magnussen — Thu, 13 Oct 2011 20:15:22 +0000

Ad campaigns and promotions relating to consumer packaged goods often focus on busy moms and silly, inept dads—but advertisers and marketers need to recognize that the American household has changed, from who is doing the shopping, to what a “household” means.