Long Hop

iWant…iPad…

Longhopper — Mon, 31 May 2010 20:59:47 +0000

I wasn’t expecting iPad to be unavailable for such extended periods of time. I assumed that I could land one home by visiting the flagship store on Regent Street. Now, given that I was away in Munich for the Bank Holiday weekend since the launch, I should have ordered the pad online. Now, it’s neither [...]

Social Media & The Brand – How businesses fumble in the Media Space?

Longhopper — Sun, 11 Apr 2010 14:49:11 +0000

So much has already been written about social media. In fact, many businesses have already ingrained social media into their business and marketing strategies. So, it comes as a huge surprise to see a few which are complete laggards. While businesses of all sizes and shapes have an established social presence, a number of them [...]

YouTube & The Indian Premier League – A Sporting Marriage

Longhopper — Fri, 12 Mar 2010 14:43:08 +0000

Today, from the adopted land of cricket, comes the greatest annual sporting extravaganza, the Indian Premier League. With more than a 100 associated brands, the tournament is not just a sporting spectacle, but a commercial event masquerading as cricket. Today, also marks one of the biggest days in internet broadcasting. The organisers of the Indian Premier [...]

Travelogue: Journey into Jordan – the Magic of the Middle East

guesteditor — Sat, 27 Feb 2010 10:10:56 +0000

Guest Editor – Karin Hennessey – Karin had recently traveled to Jordan on a holiday and gives you a chance to discover the mystical land of Jordan, it’s spectacular natural beauty, ancient architecture and well preserved cultural heritage. The Middle East is fast becoming a popular winter sun destination given its relatively close proximity to Europe [...]

10 Simple Tips To Renew Your Indian Passport

guesteditor — Thu, 21 Jan 2010 23:22:27 +0000

Guest Editor – AV - I have had a harrowing experience while renewing my passport in India early last year, which I have detailed in my post – The Great Indian Passport Saga. In fact, I have had pretty bad experiences every time I have been to the Passport Office in India, or Indian Embassies [...]

How to Track Google Adwords Sitelinks in Analytics?

Longhopper — Mon, 28 Dec 2009 14:45:25 +0000

A few weeks back, Google announced a great new addition to adwords, letting advertisers to display sitelinks on their ads, similar to sitelinks which appears for organic searches. Adwords sitelinks allows an advertiser to add four additional links to deep content within the site and are particularly useful as they can show the customer a [...]

From Organic to Paid Search!!

Longhopper — Mon, 30 Nov 2009 16:31:01 +0000

After two and half years at Arena, I decided to move on. Actually, it wasn’t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I stand after my experience as an online marketer. Although, it did sound positive, nothing came [...]

Brewing the Brand – The Coffee War

Longhopper — Tue, 20 Oct 2009 12:25:42 +0000

Every morning, I reluctantly pick a copy of Metro at Station on my way to work. Reluctantly because, I am keen to utilise the short journey time by reading magazine subscriptions which I always leave unfinished otherwise. But somehow, I end up reading a Metro at least twice a week. Off late I have noticed [...]

Mobile Networks Want Much, But Apple Wants Everything – iPhone & The Networks

Longhopper — Wed, 16 Sep 2009 18:59:32 +0000

Apple’s much hyped media event “It’s only Rock & Roll” failed to spring any surprises. A thin, frail-looking Steve Jobs quietly strolled back to his normal self. IPod Nanos were updated as expected with new features including cameras and radio (!?!). IPod Touch doubled its maximum storage (64GB). IPod Shuffles are more colourful and have [...]

U2 at the Wembley

Longhopper — Mon, 17 Aug 2009 06:51:02 +0000

Wow. August has been a pretty hectic and exciting month. My Birthday’s around the corner and the celebrations have already begun, starting with a surprise gift last week. A Nintendo Wii. I had another surprise in store as I was gifted a U2 concert. Not just that, I got two Wii games as gifts as [...]