Solution:
The neutral palette creates a sense of sophistication while complimenting and showcasing the vibrant photographs. The page grids establish order without being rigid supporting the theme of the performers being the main focus of the piece.

Challenge
Design a system of marks that represent the different learning groups within the Mussar community and captures the essence of Mussar: inner learning to do good in your life, your family’s life, and in your community.

Solution
The logo encompasses the Hebrew symbol for the letter “M” representing Mussar whose enlightenment is expanding outward. A color system is utilized to differentiate between the various groups within the institute: blue-the Mussar organization as a whole, green-inner learning and renewal, and purple-family growth.

Solution
Strong graphic shapes create an ominous face complimented by bold typography and a powerful red and black palette.

Solution
The illustrative comic book approach brings youth, energy, and freshness to the mark. The “sparkle” on the statue relays a sense of cleanliness and dynamism while the yellow shock wave in the background creates energy and presence creating a call-to-action aura.

Challenge
Design a mark that encompasses the joy and innocence of children while remaining sophisticated.

Solution
The icon is a child jumping which embodies the essence of pure innocence, energy, and fun. A warm, earthy palette compliments the mark creating a friendly and down-to-earth aura.

Challenge
Design a mark for the 120th anniversary that is rooted in heritage as well as looks to the future of JPS.

Solution
Stylized branches embrace the 120 that grows out of the JPS which is rooted in tradition yet is branching up and out towards the future. The royal color palette yields richness and warmth.

Challenge
Design a mark for an interfaith wedding blog that is contemporary and inviting.

Solution
The abstracted heart gives a modern feel to a timeless symbol. The icon is formed by two lover’s in an embrace. The green and blue palette compliment the existing website palette.

Challenge
Design an energetic, youthful yet inter-generational mark for the HeartSpeak program, a citywide initiative which engages thousands of Philadelphia youth from all races, classes, religions and neighborhoods in a conversation about their visions of peace using art and poetry.

Solution
Angular shapes to give the mark a youthful edge; complimented by the artistic hands that allude to Michelangelo’s fresco in the Sistine Chapel giving the mark depth and sophistication. The interchangeable palette system keeps the mark fresh and fun.

Solution
The brushstroke tree captures the essence of fine art complimented by a fresh, spring green giving a sense of sophistication and modernity.

Solution
The bold green letters outlined in yellow and orange create playfulness complimented by the giggling and somewhat mischievous child.

Solution:
The silhouetted person gives anonymity allowing focus on the accessories and colorful shopping bags which draw the eye down to the blooming flowers giving focus to the Shops at 69th Street logos. The simple color scheme and background counterbalance the text heavy shop listing. Curling vines, the colorful butterfly and the wavy headline create a playful feel of Spring.

Solution:
A limited color palette that reflects the company logo keeps the layout clean and simple while reflecting the personality of the company. The wave on the top bar further reinforces the company aura by imitating the wave of the “Q” in the logo. Alternating blue and white bars separate the languages and create a clear and concise visual system for the reader to follow.

Challenge
Design an art deco influenced headline, logo and poster that reflected the comedic undertone of this play set in the 1930’s about a self-entitled opera singer.

Solution
Bold shapes of vibrant color reflect art deco architecture in a playful manner while framing the play’s positive reviews. The comedic aspect of the play is reinforced in the logo’s “hair” which is formed by a question mark due to the questionable entitlement of the main character. The headline was made to flow from the logo’s mouth as if he is belting-out the words referencing the plays operatic theme.

Challenge
Design a simple yet energetic design that reflects the feel of Jazz music.

Solution
The sharp angle of the typography mimics the vigor of Jazz music. Hierarchy of type creates a rhythmic visual language. The school color palette supports student mora. The bold, white triangle reinforces the typography as well as creates a spot light effect on the silhouetted musician.

Challenge
Design a poster that captures the awkward aura of the Bat Boy phenomenon created by sensationalistic supermarket tabloids.

Solution
The large field of red coupled with the “disturbing” photograph creates an unnerving air. The black and white photograph invokes a supermarket tabloid feel. The face gives off a diffused yellow halo creating a sense of the supernatural. Word balloons further enforce the tabloid sensibility. Bat Boy is visually yelling the call-to-action creating an auditory layer to the composition.

Challenge
Design a layout that relays the organic quality of the Shiatsu Studio.

Solution
The textured background creates an earthly connection which compliments the bamboo logo. The type is set with attention to negative space creating a breathable and comfortable feel.

Challenge
Design an art deco influenced mailer that reflects the comedic undertone of this play set in the 1930’s about a self-entitled opera singer.

Solution
Bold shapes of vibrant color reflect art deco architecture in a playful manner while framing the play’s positive reviews. The comedic aspect is reinforced in the logo’s “hair” which is formed by a question mark due to the questionable entitlement of the main character. The headline flows from the logo’s mouth belting out the words referencing the plays operatic theme.

Challenge
Design a mailer that captures the awkward aura of the Bat Boy phenomenon created by sensationalistic supermarket tabloids.

Solution
The large field of red coupled with the “disturbing” photograph creates an unnerving air. The black and white photograph invokes a supermarket tabloid feel. The face gives off a diffused yellow halo creating a sense of the supernatural. Word balloons further enforce the tabloid sensibility.

Solution:
A visual language of symbols and repeating themes within the content for quick and easy reference. A system of call-out boxes, a unique marker for activities using a box with a strong purple title bar and playful character attached creates quick reference areas for additional information related to the text.

Challenge
Design a mark that speaks to the mystical side of the act of writing which is the focus of A Writer’s Place.

Solution
The colors and symbols are based on the client’s passion for chakra studies and their connection to the art of writing. The mark relays the mystical aspects of creativity in writing.

Challenge
Design a sophisticated and inspiring mark that portrays the transformative journey one experiences through counseling.

Solution
The earth tones give a warm, organic aura to the powerful imagery of the phoenix rising from the flames transformed.

Solution
The artist’s sarcastically comedic persona is captured by the “bitter” fruit that is counter balanced by the cheerful and soft palette.

Solution:
The dynamic layout plays with angles mimicking the rhythm of music, the movement of dance and the tempo of a play. The muted color palette balances the intensity of the layout.

Solution:
The vibrant color palette radiates energy within a solid, conservative layout. The angled bar at the bottom of each spread creates an exciting tension on the page and adds movement to the layout. Photographs are equally dispersed from each department over each spread. Inspiring quotes and descriptive words playfully dance across the pages.

Challenge
Design a marketing piece that is highly personal and is in-line with the humanistic and organic tone of Shiatsu.

Solution
A limited run, hand-made package printed on hand-made, Japanese paper having an extremely organic, raw look that compliments the humanistic content. Enclosed: business card, gift certificate, and booklet explaining Shiatsu, background on The Shiatsu Studio and why it is beneficial to the recipient.

Solution
The illustrative style and vibrant hues based on early twentieth century magic show poster exude excitement and energy. Word bubbles add a clarifying layer to a text heavy layout. A variation of fonts create a “zany” feel of a magic show keeping the text fun and creating a counter balance to the large areas of solid color.

Solution
The traditional Nigerian drum is showcased because it is the central instrument in “singing the story”. Rhythmic patterns of earth toned color bars create visual drumming throughout the pamphlet. The organic color palette was inspired by the owner of Jojolo who is of Nigerian decent and his desire to be close to and one with nature. The layout allows freedom for elements to flow up and down the pages mimicking intonations when singing.