The Marketing Mentor

Webcopy Tips

noreply@blogger.com (Nigel Temple) — Wed, 10 Jun 2009 11:04:00 +0000

According to Phil Allcock, Director of Copywriting for The Marketing Compass many websites are written as if they are brochures.

However, research has shown that websites are read differently from printed material. People tend to scan them rather than read them. This means that the text has to be in easily digestible, bite-sized chunks with plenty of sub-headings and bullet points. This enables the casual visitor to see the key messages, even though they are just scanning the site.

In addition, Phil suggests that:

* Sub-heads should be eye-catching
* Webcopy should be customer-facing and written in the 'language of benefits'
* Calls to action should be woven into the text

All the best,

Nigel
www.nigeltemple.com

Founder of The Marketing Compass, the marketing mastermind group for independent professionals and small business owners.

*****Join The Marketing Compass and recieve a free marketing toolkit*****

Finding the time to do the marketing

noreply@blogger.com (Nigel Temple) — Tue, 02 Jun 2009 13:48:00 +0000

Marketing is time intensive, isn't it? You have to think and
plan, do the writing, look after your website and send out
your marketing materials. And that's just for starters!

How do other small businesses get their marketing done?
Well, for them, marketing is a core activity, not just a
'nice to have'.

They focus on marketing and make their enterprise marketing
centric. They schedule time to do their marketing, every
week. In addition, they spend time learning professional
marketing skills (by reading, attending seminars, talking
to experts etc).

In other words - they are good at time management. They
organise their busy schedules to include key marketing
tasks. As a result, whatever is happening in the economy,
customers keep arriving at their doorstep.

All the best

Nigel
www.nigeltemple.com

Small business marketing specialist
Founder of The Marketing Compass, the
marketing mastermind group for small
business owners and independent
professionals

Build your database, one person at a time

noreply@blogger.com (Nigel Temple) — Thu, 09 Apr 2009 10:07:00 +0000

I was talking to a member of The Marketing Compass
yesterday about their contact list.

'How many contacts should I have?" he asked me.

"As a small business owner, aim for at least 500,"
I replied. "However, a couple of thousand would be great."

"Where do I get the names?" He asked me.

"Well," I replied, "you can buy a list from a list broker.
However, the best way is to gradually build your own list."

The best list will always be your own list. Build it one
person at a time. When you meet someone at a
networking event, enter their business card details
in your database. When you exchange emails with
someone new - do the same thing.

Online social networking is a great way to meet
new (virtual) contacts. If you are communicating
regularly with someone via a social networking site -
do they also appear in your database?

The data needs to be held in one place. ACT! is a popular
sales and marketing database. Within our office, we use
Critical Mass.

Incidentally, ensure that you have registered under
the Data Protection Act (or equivalent, in your country).

At the core of your list will be your current customers.
Communicate with them regularly! And communicate
with the other people on your list at least a few times a
year - otherwise - what's the point in having them there?

All the best

Nigel
www.nigeltemple.com
Tel: 01628 773128

Founder of The Marketing Compass, the marketing mastermind
group for independent professionals and small business owners

Click here to join as a Circle Member - without charge

Your marketing strategy: Branding

noreply@blogger.com (Nigel Temple) — Sat, 07 Mar 2009 10:23:00 +0000

(Here is an article from my next Compass Points newsletter)

The ABC of branding:

A. Customers buy from businesses they trust.
B. A brand helps to create trust.
C. Are you building your brand?

A BRAND = A PROMISE

Building a trusted brand name = a key objective.

Strong brands create communities of customers, i.e. Nike, Apple, Starbucks and Lego. You can use the same principles and apply them to your business.

Here are some things for you to think about:

1. What are your values? For example, integrity, service, helpfulness.

2. What do you want people to say about you?

3. Do you have a professionally produced logo?

4. Do you have a professionally produced website?

5. Are you communicating regularly with contacts, customers and the media?

Are you developing 'brand me'? If that's a "Yes", what words would automatically be associated with your name? (For example, 'Nigel Temple' / 'marketing').

You can build your personal brand by giving talks, posting blogs and writing articles.

Be quick to respond and be generous with feedback and advice.

Do you have up-to-date photographs of yourself? (If not, talk to John Cassidy).

Be active in social media circles, i.e. Twitter, LinkedIn, Ecademy, Facebook. (The time to build your network is now!)

Once you've established a brand name:
- You will attract more customers
- They will be happy to pay higher prices
- Your business will be worth more

All the best with your marketing!

Nigel
www.nigeltemple.com
Founder of: www.themarketingcompass.com

The Head of Social Media at Ford...

noreply@blogger.com (Nigel Temple) — Fri, 13 Feb 2009 16:19:00 +0000

I was surprised to learn that Ford has a Head of Social Media.

His name is Scott Monty.

Here is his blog: www.scottmonty.com

Here are some interesting trends that he posted on his blog. (Note the rise of online video). Scroll down this page and take a look at the right hand column. That's quite a list of places in which Scott can be found, isn't it?

Do you let people know where they can find you, online?

Who is Head of Social Media, in your organisation?
(If you work for yourself, I guess that's you!)

I will be talking about Social Media at the Internet Marketing Workshop next week.

All the best

Nigel Temple
www.nigeltemple.com
Tel: 01628 773128

Founder of The Marketing Compass, the marketing mastermind group for small business owners. Join as a Circle member - no charge!

Copyright © Nigel Temple, marketing consultant, trainer, speaker and author

Teleseminars

noreply@blogger.com (Nigel Temple) — Mon, 02 Feb 2009 17:47:00 +0000

Just finished delivering another Teleseminar. What a great way of communicating! We use www.nuba.com for this.

Could you offer prospective customers a teleseminar? All you have to do is to provide some useful, helpful and interesting ideas, during a half hour telephone presentation.

You could announce this via your website, newsletter, blog etc.

Incidentally, my monthly teleseminar is for Navigator and Mentor members of The Marketing Compass, my marketing mastermind group for small business owners.

All the best

Nigel

Have you discovered Twitter?

noreply@blogger.com (Nigel Temple) — Sat, 24 Jan 2009 10:41:00 +0000

Have you registered for Twitter yet, I wonder?

If not, I suggest that you do.

Some 4.3 million people are on Twitter now.

What's all the fuss about?

If you join, you will find out!

Here is my Twitter profile.

You are welcome to follow me. I 'Tweet' about small business marketing,
customer attraction, low cost marketing, internet marketing and social media.

All the best

Nigel
www.nigeltemple.com

Want To See Where Media Is Going?

noreply@blogger.com (Nigel Temple) — Fri, 09 Jan 2009 17:40:00 +0000

Thomas Power of Ecademy posted this question:

News Flash: Want To See Where Media Is Going?

Click here to read the answer.

Interesting, isn't it?

The internet / technology may drive you crazy at times.

However, this is the way the world is going, isn't it?

I wonder how much time you spend learning about the digital marketing?

Where do you hang out, online?

Can you connect on the move?

Do you have an internet marketing plan?

If you want to connect with me, via Ecademy, here is my profile page.

I have taught Internet Marketing since 2000 and
I figure it's going to keep driving me crazy until
at least, oh I don' know, let's say 2050 (I plan to
live a looooonnnnnnggggg time!).

All the best

Nigel
www.nigeltemple.com
Tel: 01628 773128

Your plans for 2009

noreply@blogger.com (Nigel Temple) — Wed, 31 Dec 2008 14:53:00 +0000

* Do you have great plans for 2009?
* Are these plans written down?
* Have you set objectives and targets?
* Have you decided who will help to achieve your dreams?
* Do you have a Director of Marketing?
* Do you have a concise marketing plan?
* Have you segmented your markets?
* Have you considered your market positioning?
* Does your enterprise stand out from the crowd?
* Are you planning to roll out new products /services?
* Are you happy with your pricing?
* Are you delighted with your promotional mix?
(There are over 250 ways to promote a business, divided into 29 categories)
* Are you getting your fair share of referrals?
* Is your website generating new business?
* Are you using Search Engine Optimisation?
* Is your marketing working like a well oiled machine?
* Are you writing compelling marketing words?
* Are you using proven marketing processes?
* Do you have a system for measuring your marketing results?
* Do you have a marketing guide, to help you on the journey?

If you would like to chat with me about your marketing,
by all means get in touch. I am always happy to give advice,
feedback and ideas.

Another idea is to join The Marketing Compass, my marketing mastermind group, as a Circle member, without charge.

In 2009, we are running a series of free / low cost events
and workshops. Click here to read all about it!

I wish you all the best with your business in the year ahead.

Regards

Nigel
www.nigeltemple.com
Tel: 01628 773128

***** Small business marketing consultant, speaker and author *****

What to do when nothing seems to work...

noreply@blogger.com (Nigel Temple) — Tue, 02 Dec 2008 13:59:00 +0000

In early November, I was talking to a member of The Marketing Compass, my marketing mastermind group for small business owners. "Nothing seems to be working," he said. "What am I doing wrong?"

"You are not doing anything wrong," I replied. "You just to apply some 'sticktoitness' and have some patience."

We spoke a few times in November. I told him to diarise two marketing slots each week. We discussed the actions he had to take, to turn things around. He knew who he was targeting, what his messages were and which promotional techniques to use.

Hey Presto! It's now early December and business is coming his way. All you need is a little Sticktoitness - and the good times will roll again!

Written by Nigel Temple, small business marketing specialist

Founder of The Marketing Compass - the small business marketing system for small business owners

Being accessible...

noreply@blogger.com (Nigel Temple) — Tue, 11 Nov 2008 12:57:00 +0000

...is a great marketing strategy.

Do you go out of your way to make it easy
for prospects and customers to get hold of you?

If I rang you today, would I get through to you,
or would I have to leave a message on a machine?
(The answer to this challenge is to use a service like
Verbatim).

Do you offer different ways of getting in touch,
every time that you communicate?

Do you return calls quickly and respond to emails
within 24 hours (at the latest).

If you have answered 'No' to any of the above -
you have a challenge on your hands.

Remember that response times are all part of
your brand.

I wish you all the best with your marketing.

Nigel
www.nigeltemple.com
Tel: 01628 773128

Founder of The Marketing Compass
the marketing mastermind group for small business owners

Building Relationships over time is central to Networking

noreply@blogger.com (Nigel Temple) — Thu, 23 Oct 2008 09:50:00 +0000

This week, we have a 'guest blogger' - Dave Clarke, CEO of NRG Business Networks. Dave writes...

I spoke to someone earlier this week whom I had met previously at his first networking event. I asked him how it had been and he said he didn't think it was for him as nothing had come of it. I meet many people who seem to think that a single appearance or one-off appearances in different groups is enough. The phone will ring continually, your inbox will be full of orders and you can sit back and relax. Yeah, right!

The normal rules of building relationships apply. Think of it like making friends. It takes time. Often being in the same place without even talking for the first few occasions. Good networking groups will shorten the time that it takes to get to know the other members, but it takes commitment to the group & not just one or two visits. The purpose of your first couple of visits should be to assess whether the group is right for you and your business and whether you are right for the group.

Once you find groups that are right for your business, commit your time to attend regularly and build those relationships.

- Make contact with other members
- Find things in common
- Get to know people and follow up
- As they get comfortable with you they will be ready to meet 121
- When you meet 121 find out how you can help
- Educate people about youself, your business and your needs
- Do things to help
- Make introductions
- Build your reputation & personal brand
- Go out of your way to advocate others

Then guess what? Good stuff happens to you too.

Dave Clarke is CEO of NRG Business Networks. Tel: 08454 080639
www.nrg-networks.com
http://business-networking.blogspot.com

-----------------

All the best with your networking and marketing!

Regards

Nigel
www.nigeltemple.com
Tel: 01628 773128

Founder of The Marketing Compass
the small business marketing mastermind group

Do you need business in the short term?

noreply@blogger.com (Nigel Temple) — Fri, 10 Oct 2008 14:30:00 +0000

A great way of generating short term business is to go back to your dormant customers and re-contact them. It is five times more likely that you will make a sale to a friend, rather than a stranger.

It is much easier to do this if you have their details stored in a sales and marketing database. Examples include ACT! from Sage and Critical Mass, which is the system we use in our office.

The important thing is to have everything in one file; to keep the information up to date; and to communicate regularly with useful, helpful and interesting information.

Successful marketers are organised. They know that the boring, 'back-office' tasks deliver results. So, for example, do you spend time each week updating your database and communicating with dormant, current and prospective customers?

We discuss subjects like this in detail within The Marketing Compass, my marketing mastermind group for small business owners.

Monthly membership costs £60 +VAT and we are running an October promotion with lots of marketing help for new members. By all means get in touch if you'd like to find out more.

All the best with your marketing!

Nigel
www.nigeltemple.com
nigel@nigeltemple.com
Tel: 01628 773128

How to attract more customers to your website

noreply@blogger.com (Nigel Temple) — Wed, 24 Sep 2008 12:33:00 +0000

In order to attract customers to your website, produce useful, helpful, relevant, up-to-date and interesting information.

Package the information as:
* Blogs
* Top tips articles
* Buyer's guides
* Case studies
* Special reports
* e-books
* Dos and don'ts lists
* 'How to' articles
* Online videos
* Etc

This is all part of the customer education process.

Online and traditional promotional techniques can be used to promote your 'educational content'.

What could hold you back? Well, two challenges could be time and writing skills. With regards to time - I suggest that you allocate more time to 'getting the writing done'. With regards to writing, it seems to take about a decade to crack this one! (In my case, make that 25 years).

Internet marketing is something we discuss within my marketing mastermind group, The Marketing Compass.

By all means get in touch if you want to find out more.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

Are your email messages being blocked by spam filters?

noreply@blogger.com (Nigel Temple) — Thu, 04 Sep 2008 06:24:00 +0000

A key marketing principle is simply to 'keep in touch'. One way of doing this is via email marketing. If you use this approach, I am sure that you don't blast messages out to strangers (because that's spam, isn't it?).

You may well have noticed that some of your emails 'bounce' / are rejected. Why is this? Well, some of the addresses may be defunct. And some of them are probably being blocked by anti-spam filters. In the trade, this is known as a 'false positives'.

Here is a link to one of the freely available email message checkers. If you run your draft email message through it - you will discover whether it would be considered as spam by the likes of SpamAssassin™. You will receive an instant score + a detailed email report + recommended changes:

http://web0.lyris.com/resources/contentchecker/

I have been using email marketing as part of my marketing communications mix since 2000. I can tell you that even if people register themselves to receive, say, your newsletter, this doesn't mean that their ISP (Internet Service Provider) won't block your stuff. Thereagain, direct mail can get chucked in the bin by a 'gatekeeper' or eaten by the dog, can't it? =)

If you have an internet marketing question for me: just ask!

All the best

Nigel
www.nigeltemple.com
Tel: +44 (0)1628 773128

Founder of The Marketing Compass, the marketing mastermind
group for small business owners. www.themarketingcompass.com

How to make your business stand out from the crowd

noreply@blogger.com (Nigel Temple) — Fri, 29 Aug 2008 11:17:00 +0000

Here are some tips on how to make your business stand out in a crowded marketplace.

1. Ask your customers what they want from you, on a regular basis.

2. Be consistent in your branding.

3. Educate prospective customers about your products / services. You can do this by offering them helpful, useful and interesting information. For example, create buyer's guides, dos and don'ts lists and tips and hints lists.

4. Research the competition. Find out about their products / services, what their key messages are and how they position themselves.

5. What could you offer that they don't?

6. Brainstorm this.

7. Could you offer (for example): faster delivery, better service, enhanced guarantees, flexible financial terms, more convenience, additional services?

Differentiation is one of the key aspects of marketing strategy that we discuss within my marketing mastermind group, The Marketing Compass.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com

***** Marketing consultant, author and speaker *****

Some tips on positioning

noreply@blogger.com (Nigel Temple) — Thu, 07 Aug 2008 13:18:00 +0000

Understanding the 'market space' in which you operate is essential. It will help you to differentiate yourself from competitors, create key messages and produce unique 'value propositions'.

Studying your competitors closely will help you to understand how best to position yourself.

Here are some tips on positioning in a crowded market space:

1. Swim up-market
Improve the quality of your product / service and increase your price. 'Up-market' is usually where you'll have the most fun and make the most money!

2. Choose a benchmark competitor
This should be someone who is already where you want to be. You can emulate their marketing strategy and tactics.

3. Analyse your clients
Utilise market research to find out what your target customer's needs are.

For more advice on positioning, check out my book 'How to Get Clients to Come to You'. Click here to read all about it.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

Clarity in marketing

noreply@blogger.com (Nigel Temple) — Thu, 07 Aug 2008 13:16:00 +0000

Clarity in your marketing communications is vital.

Don't fall into the trap of using vague superlatives to describe your 'amazing' products and services. Tell customers in detail why they are so good. Focus on the results and benefits you can generate and they will be much more likely to buy from you.

Be precise in your 'calls to action'. Don't be unclear, tell people exactly what they need to do next.

Do your best to be as accurate as possible when using facts and figures. Using details that are incorrect can damage your credibility as business.

Read more great customer attraction techniques in my book:
How to Get Clients to Come to You

If you would like to discuss customer attraction, by all means get in touch.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

Use meta tags to boost your search engine results

noreply@blogger.com (Nigel Temple) — Fri, 04 Jul 2008 11:48:00 +0000

Meta tags are added to the HTML of a website to boost search engine rankings. They are not guaranteed to gain you a top ranking. However, they can certainly help to give you some control over how your web pages are listed.

Just to complicate things, Title Tags are not technically meta tags (but you don't really want to get into semantics, do you?!)

Title tags:
NB: Google pays attention to these tags!
Title tags refer to the contents of the page. If you look at the screen in front of you, you should see the Title Tag for this page, in the blue band in the very upper left hand corner of the screen. You will get better results if you have different title tags for different pages.

Description tags:
Gives a concise description of the page, within a Search Engine results page. (Unlike the random wording often found on these pages).

Keyword tags:
Some search engines go through your site and save Keywords in their database. Using keyword meta tags should help to boost your page a bit higher, when those particular words are searched.

Search engine optimisation is something I teach to members of my marketing mastermind group The Marketing Compass. Click here to read all about it.

Membership levels: click here.

We are currently running a special offer for new members, who join this week. Interested? Get in touch to find out more...

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

The power of market segmentation

noreply@blogger.com (Nigel Temple) — Wed, 25 Jun 2008 14:14:00 +0000

Identifying your target market segments is one of the most important things you can do in business.

Once you've decided, it will help with key messages, what to put on your website homepage, where you should network, how to populate your database, and which media to communicate with.

Remember that a market segment = "A group of people with shared needs."

Focus on the market segments that will be most profitable for you. Think about the ones which you can serve better than your competition.

Here is a brief article on segmentation.

Read all about segmentation in my book:
How to Get Clients to Come to You

If you would like to discuss segmentation or other areas of your marketing strategy, by all means get in touch.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

A search engine optimisation tip

noreply@blogger.com (Nigel Temple) — Wed, 18 Jun 2008 10:18:00 +0000

Do you have a list of keywords and phrases, for your internet marketing? These words need to relate to your market segmentation, core proposition and positioning - as well as your products and services.

Once you have the list, you should work the words into the warp and weft of your webcopy (website words) (what a lot of Ws!).

Include your keywords:
* Within your Title Tags
* Within your headlines
* Within your website pages - particularly towards the top
* Within your blogs

I have recently been doing a lot of research on SEO (search engine optimisation).

If you feel you need help in this area, by all means get in touch!

All the best

Nigel
www.nigeltemple.com
Tel: 01628 773128
Founder of The Marketing Compass

Before you start to write a piece of copy...

noreply@blogger.com (Nigel Temple) — Thu, 12 Jun 2008 10:18:00 +0000

To a large extent, marketing communications is all about the written word. For example: articles, blogs, website content, newsletters, advertisements and direct mailshots.

Here are some tips which may help you in this key marketing area.

Before you start to write a piece of copy (i.e marketing words), take the time to decide on your objectives. What, exactly, do you want the reader to do?

Always plan your writing, in terms of the structure and sequence of the words. You can then produce the first draft and subsequently edit your work. (Notice that these are two separate stages).

Before you begin to write, visualise a typical member of the target market you are writing for. How old are they? Are they male or female? What sort of job do they have? This will help you to write more convincingly.

Within my book, 'How to Get Clients to Come to You', there is a section on copywriting. It includes step-by-step advice. Click here to read about the book.

If you feel that your marketing words could do with a boost - by all means get in touch with me and I will give you some feedback.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

Founder of The Marketing Compass - keeping your small business marketing moving in the right direction

Mind Maps and marketing

noreply@blogger.com (Nigel Temple) — Sat, 07 Jun 2008 08:00:00 +0000

For five years, my office was across the corridor from Tony Buzan, the inventor of Mind Mapping.

We used to talk about life, learning and the future of mankind. I learnt a lot from Tony (this was probably not reciprocal).

I regularly use Mind Mapping in my work. For example, during presentations, seminars and speeches, I have found that audiences are not keen on PowerPoint. However, they like Mind Maps. A single Mind Map, displayed on the screen behind me, orientates both myself and the audience.

Words and images on the Map can be hyperlinked to web pages, slides etc. You can then return to the 'big picture' (which the right brain needs to see).

I use Mind Mapping to think about a client's marketing challenges and specific situation. They are particularly helpful in meetings - as I prefer to watch the client's body language than spend most of the time writing notes.

Here is a brief description of how it all works:
www.nigeltemple.com/articles_mindmapping.htm

Tony recently told me that he has published 95 books - and is going for the ton!

THE MARKETING COMPASS
The Marketing Compass, my marketing mastermind group for small business owners, has got off to a cracking start. "Having joined The Marketing Compass, I am reaping the rewards of step-by-step professional advice and feedback on my marketing activities. Brilliant - thank you Nigel.” David Willis, Information Drivers

Click here to see the four types of membership.

Our next Marketing Masterclass open event (no charge!) is on the evening of June 25th. We have 51 people registered and the room holds 80. If you are interested in attending - please email carly@nigeltemple.com and she will send you your ticket. Or call her on 0845 003 0865.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
01628 773128

Can you visualise a successful marketing future?

noreply@blogger.com (Nigel Temple) — Thu, 29 May 2008 11:05:00 +0000

Plans, budgets and details are important – but they won't drive you forward. A clear vision of your future business, on the other hand, can do just that.

Visualise your 'future success', on a regular basis. Sports professionals use this technique to imagine winning, well before they start to play the game. Top sales professionals do the same. In the privacy of their mind's eye, they see their future sales results, happy customers and financial success. They think about the material possessions and experiences they will enjoy, when they have won the business. You should use the same approach.

Spend a few minutes each day relaxing in 'futuretime'. This simple (and highly enjoyable!) process will have a direct impact on your sales and marketing activities. You will feel more positive and energised. Your actions will change and your results will improve. The key thing is to do it. Knowing how successful people and businesses act is one thing. Doing what they do is another thing entirely.

If you would like to learn more about how to drive your business forward with marketing, why not attend my next event on the evening of June 25th 2008 in Maidenhead - no charge! Click here for details: www.nigeltemple.com/themarketingcompass_masterclass.htm

This event is part of The Marketing Compass, my marketing mastermind group for small business owners. Click here for more information: www.nigeltemple.com/themarketingcompass

All the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

See it from the customer's point of view

noreply@blogger.com (Nigel Temple) — Thu, 22 May 2008 13:08:00 +0000

Successful marketers have the knack of "seeing it from the customer's perspective."

A recent article, entitled 'Inside a deal', in The Economist, reported that people with perspective-taking abilities, get better results.

The article discussed research from The Kellogg School of Management at Northwestern University. A series of experiments showed that negotiators who were able to consider the others side's interests and think creatively were more likely to conclude a mutually beneficial deal.

However, perspective-taking is not to be confused with empathy, "Perspective-taking is the cognitive power to consider the world from someone else's viewpoint, whereas empathy is the power to connect with them emotionally," the article emphasises.

The crucial point is to understand what the other party's needs are, but not to sacrifice your own. If you are able to do this, you should be able to reach the deal that is best for both sides.

Negotiating is a vital skill for professional sales people. However, marketers have to be good negotiators as well. They have to negotiate with agencies and the media, for example. My early career as a salesman with Rank Xerox taught me many things - including the need to see things from the other person's point of view.

How about you: are you a perspective-taker? In particular - can you see your marketing from your customer's perspective?

--------------

The Marketing Compass (my marketing mastermind group for SME owners) is running another free-to-attend event on June 25th. Please email carly@nigeltemple.com if you wish to attend.

We launched The Marketing Compass last month and already have 15 SME owners as members. Click here to read all about!

All the best with your marketing.

Nigel
www.nigeltemple.com
Tel: 01628 773128