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    <title>Street Smarts Marketing &amp; Promotions</title>
    
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    <id>tag:typepad.com,2003:weblog-631344</id>
    <updated>2009-11-02T07:42:31-08:00</updated>
    <subtitle>Internet Marketing strategies for speakers, trainers, authors and consultants who want to turn their expertise into money making products and services. 

Blog owner Kathleen Gage is The Street Smarts Marketer™.</subtitle>
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        <title>Most authors don't know this one important thing about becoming a bestseller</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/themarketingmindset/~3/8V8NLxTBZtw/most-authors-dont-know-this-one-important-thing-about-becoming-a-bestseller.html" />
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        <id>tag:typepad.com,2003:post-6a00d835194f7953ef0120a64ab77b970b</id>
        <published>2009-11-02T07:42:31-08:00</published>
        <updated>2009-11-02T07:42:31-08:00</updated>
        <summary>The challenge for many authors is they don’t know cost effective, high return methods to market themselves and their books thus resulting in high sales.

 

Over the years I have taught hundreds of authors exactly what to do to gain lots of visibility for their book buyers. Many who have applied my information exactly as it is designed to be used have become Amazon.com bestsellers.</summary>
        <author>
            <name>Kathleen Gage</name>
        </author>
        
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        <category scheme="http://sixapart.com/ns/types#tag" term="Bestseller" />
        
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&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;For the last few days I have been sharing time with
family at my sister’s homes in Discovery Bay, California. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;This morning, over coffee, my niece asked what it
takes for an author to actually sell books and make good money (even great
money).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Hands down…. marketing is top of the list. This is an
area many authors know very little about. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Often, they attempt antiquated methods to sell their
books. When they get dismal results, they either claim marketing doesn’t work
or hope somehow their books will sell themselves. Wishful thinking rarely, if
ever, sells books. Proven marketing systems do. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;The challenge for many authors is they don’t know
cost effective, high return methods to market themselves and their books thus
resulting in high sales. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Over the years I have taught hundreds of authors
exactly what to do to gain lots of visibility for their book buyers. Many who
have applied my information exactly as it is designed to be used have become
Amazon.com bestsellers.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;If you’re ready to learn my proven system on how to
sell lots of books AND become an Amazon.com bestseller, today is the day to register
for my upcoming How to Become an Amazon.com bestseller mentoring course. This
is the last time this year I am offering this course.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Right now you will save $200 off the registration
investment. This savings is good only today, Monday November 2&lt;sup&gt;nd&lt;/sup&gt;. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;To get the best price you can, go to &lt;a href="http://www.streetsmartsmarketing.com/amazon.htm"&gt;http://www.streetsmartsmarketing.com/amazon.htm&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"&gt;&lt;/script&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/themarketingmindset/~4/8V8NLxTBZtw" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.themarketingmindset.com/2009/11/most-authors-dont-know-this-one-important-thing-about-becoming-a-bestseller.html</feedburner:origLink></entry>
    <entry>
        <title>First time authors are becoming bestsellers ... fast!</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/themarketingmindset/~3/xI0J_en8zvU/first-time-authors-are-becoming-bestsellers-fast.html" />
        <link rel="replies" type="text/html" href="http://www.themarketingmindset.com/2009/10/first-time-authors-are-becoming-bestsellers-fast.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d835194f7953ef0120a63c57ab970b</id>
        <published>2009-10-29T23:21:38-07:00</published>
        <updated>2009-10-29T23:22:12-07:00</updated>
        <summary>There’s great news though. Virtually any author can learn to gain massive visibility for your books as well as sell lots and lots of books in a very short period of time AND become a bestseller too. </summary>
        <author>
            <name>Kathleen Gage</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Amazon.com" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Amazon.com bestseller." />
        <category scheme="http://sixapart.com/ns/types#tag" term="best selling author" />
        <category scheme="http://sixapart.com/ns/types#tag" term="bestseller" />
        
<content type="html" xml:lang="en-US" xml:base="http://www.themarketingmindset.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;a href="http://streetsmartsmarketing.typepad.com/.a/6a00d835194f7953ef0120a63c57a0970b-pi" style="float: left;"&gt;&lt;img  alt="Author" class="asset asset-image at-xid-6a00d835194f7953ef0120a63c57a0970b " src="http://streetsmartsmarketing.typepad.com/.a/6a00d835194f7953ef0120a63c57a0970b-800wi" style="margin: 0px 5px 5px 0px;" title="Author" border="0" /&gt;&lt;/a&gt; Most authors dream of becoming a bestseller. The
reasons vary; prestige, influence, changing the lives of their readers and
increased credibility. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;On the flip side, one of the greatest challenges for
many authors is knowing how to effectively market their books. Especially, first
time authors. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;There’s great news though. Virtually any author can
learn to gain massive visibility for your books as well as sell lots and lots
of books in a very short period of time AND become a bestseller too. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;You do this by knowing how to use the Internet to drive
sales to Amazon.com. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;I would love to share the process with you. I have done
this for my own books and for books of many authors, each making it to #1 in
many categories. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;There are two ways you can learn my strategy. One is to
listen to my teleseminar where I give you a great overview of what it takes to
become a bestseller. &lt;a href="http://www.streetsmartsmarketing.com/amazonfree.htm"&gt;http://www.streetsmartsmarketing.com/amazonfree.htm&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;A better choice for those who are ready to go to the
top of the charts is to take my in-depth mentoring course that begins on
November 12&lt;sup&gt;th&lt;/sup&gt;. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;This is an easy to apply step-by-step program that
gives you the exact formula for the success of your book. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Not only will you get the full course for a full $200
off when you register by Monday, November 2&lt;sup&gt;nd&lt;/sup&gt;, you will also receive
a full year into my upcoming VIP Membership Program. This is a 52 week course
on how to build a six figure online business for speakers, authors, coaches and
consultants. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;To register for my mentoring program and get on the
fast track to becoming a bestselling author go to &lt;a href="http://www.streetsmartsmarketing.com/amazon.htm"&gt;http://www.streetsmartsmarketing.com/amazon.htm&lt;/a&gt;&lt;span&gt;&amp;nbsp; &lt;/span&gt;Seating is limited to 50 people and lots of
spots have been filled up. &lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;br&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"&gt;&lt;/script&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/themarketingmindset/~4/xI0J_en8zvU" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.themarketingmindset.com/2009/10/first-time-authors-are-becoming-bestsellers-fast.html</feedburner:origLink></entry>
    <entry>
        <title>Amazon.com bestseller - What's your most pressing question? </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/themarketingmindset/~3/OCP1w-Vr4EE/amazoncom-bestseller-whats-your-most-pressing-question-.html" />
        <link rel="replies" type="text/html" href="http://www.themarketingmindset.com/2009/10/amazoncom-bestseller-whats-your-most-pressing-question-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d835194f7953ef0120a6816ce8970c</id>
        <published>2009-10-28T11:45:24-07:00</published>
        <updated>2009-10-28T11:45:24-07:00</updated>
        <summary>Recently, I asked a group of authors (and soon to be authors) to submit questions about what they would like to know about becoming an Amazon.com bestseller. Here are just four of the nearly 100 questions I received. QUESTION: Why...</summary>
        <author>
            <name>Kathleen Gage</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="amazon.com bestseller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="best seller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="bestselling author" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Kathleen Gage" />
        
<content type="html" xml:lang="en-US" xml:base="http://www.themarketingmindset.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;a style="float: left;" href="http://streetsmartsmarketing.typepad.com/.a/6a00d835194f7953ef0120a681647f970c-pi"&gt;&lt;img  class="asset asset-image at-xid-6a00d835194f7953ef0120a681647f970c " alt="Queston" title="Queston" src="http://streetsmartsmarketing.typepad.com/.a/6a00d835194f7953ef0120a681647f970c-800wi" style="margin: 0px 5px 5px 0px;" border="0" /&gt;&lt;/a&gt; Recently, I asked a group of authors (and soon to be authors) to submit questions about what they would like to know about becoming an Amazon.com bestseller. &lt;br&gt;&lt;br&gt;Here are just four of the nearly 100 questions I received. &lt;br&gt;&lt;br&gt;&lt;strong&gt;QUESTION: Why does being an Amazon.com best-seller matter? Underlying question: why should the time spent to become an Amazon bestseller take priority over time spent on other marketing efforts?&lt;br&gt;&lt;br&gt;ANSWER:&lt;/strong&gt; Be on the call tomorrow to find out why being an Amazon.com bestseller can make a HUGE difference in what you can do in the future as an author.&lt;br&gt;&lt;br&gt;&lt;strong&gt;QUESTION: Do you recommend pitching to corporations to sell big lots of books?&lt;br&gt;&lt;br&gt;ANSWER:&lt;/strong&gt; Depending on the genre of your book would determine the answer to this question. During the call I will give you specifics about this. During my bestseller launch in 2006 I was able to secure an international association to sponsor some of the marketing efforts. &lt;br&gt;&lt;br&gt;Since that time, I have sold in quantity to some organizations. Be on the call to find out more. &lt;br&gt;&lt;br&gt;&lt;strong&gt;QUESTION: Once you've made it onto Amazon, is it necessary to market your book elsewhere?&lt;br&gt;&lt;br&gt;ANSWER:&lt;/strong&gt; Marketing is the backbone of any successful book. I will share ideas on how you can keep the momentum going. &lt;br&gt;&lt;br&gt;&lt;strong&gt;QUESTION: What is the most important step to take in becoming an Amazon.com bestseller?&lt;br&gt;&lt;br&gt;ANSWER:&lt;/strong&gt; Find out on Thursday, October 29th during the teleseminar. Register at &lt;a href="http://"&gt;http://www.streetsmartsmarketing.com/amazonfree.htm&lt;/a&gt;&lt;br&gt;&lt;br&gt;Be sure to submit your questions and to take the short (two minute) survey.&lt;br&gt;&lt;br&gt;If you want to learn great ways to market your book, be on the call.&lt;br&gt;&lt;br&gt;&lt;br&gt;

&lt;script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"&gt;&lt;/script&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/themarketingmindset/~4/OCP1w-Vr4EE" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.themarketingmindset.com/2009/10/amazoncom-bestseller-whats-your-most-pressing-question-.html</feedburner:origLink></entry>
    <entry>
        <title>Amazon.com bestseller - achieve more with Social Marketing</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/themarketingmindset/~3/mRhSqJLU_ik/amazoncom-bestseller-achieve-more-with-social-marketing.html" />
        <link rel="replies" type="text/html" href="http://www.themarketingmindset.com/2009/10/amazoncom-bestseller-achieve-more-with-social-marketing.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d835194f7953ef0120a626ae52970b</id>
        <published>2009-10-27T17:48:06-07:00</published>
        <updated>2009-10-27T17:48:06-07:00</updated>
        <summary>In the past it didn't take nearly as much to watch a book rise to bestseller status as it does today on Amazon.com. There are a number of reasons for this. One, more competition due to more books being released...</summary>
        <author>
            <name>Kathleen Gage</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Amazon.com" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Amazon.com bestseller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="best seller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="bestseller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bestselling author" />
        
<content type="html" xml:lang="en-US" xml:base="http://www.themarketingmindset.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;In the past it didn't take nearly as much to watch a book rise to bestseller status as it does today on Amazon.com.&lt;/p&gt;

&lt;p&gt;There are a number of reasons for this. One, more competition due to more books being released today than ever before. With all the options of taking a book to market, virtually anyone can become a published author. &lt;/p&gt;

&lt;p&gt;However, there is a huge difference between being a published author and having a stellar book. &lt;br&gt;Once you have your book published, you must market it. There is no getting around this unless not selling your book doesn't matter to you.&lt;/p&gt;

&lt;p&gt;One of the best ways to gain visibility and sell lots of books is with a well planned online book launch. This would include using Social Marketing in the mix.&lt;/p&gt;

&lt;p&gt;On October 29th I am going to share with you one of the most effective strategies I used in my most recent bestseller launch. &lt;/p&gt;

Watch this one minute video to learn more. 

&lt;p&gt;&lt;/p&gt;
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&lt;a href="http://www.streetsmartsmarketing.com/amazonfree.htm"&gt;  Click here&lt;/a&gt; to register for this FREE teleseminar - How to Become An Amazon.com Bestseller on Thursday, October 29th at 10 a.m. PST.

Why not tell your friends about this by clicking the retweet button below. 

&lt;script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"&gt;&lt;/script&gt;

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