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	The Mobile Cow &#8211; Mobile USSD Surveys
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<h1 style="font-size:21px">Mobile Cow offers a unique USSD mobile survey and research tool for all mobile devices</h1>
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                                <h2>1. USSD &#8211; the simple menu solution</h2>
                                <p><img src="Images/icon_ussd.jpg" alt="Mobile Marketing USSD" title="Mobile Marketing USSD" width="100" height="129" class="alignleft" /></p> 
<p>Although most people don&#8217;t know what <a href="http://en.wikipedia.org/wiki/USSD" target="_blank" class="dot">USSD</a> is, most of us have used it before! You know the funny looking #100# number you call when topping up airtime? That&#8217;s <a href="http://en.wikipedia.org/wiki/USSD" target="_blank" class="dot">USSD</a>.</p> 
<p><a href="http://en.wikipedia.org/wiki/USSD" target="_blank" class="dot">USSD</a> works on all handsets and provides a crisp menu interface. That&#8217;s why we have developed MobiSurvey &#8211; so you can easily run mobile surveys with a massive reach &#8211; to anyone in South Africa with a cell phone!</p> 
<blockquote><p>To browse an example USSD menu, please type in <strong>*120*716#</strong> on your handset and press <strong>CALL</strong></p> 
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                                <h2>2. Why use USSD?</h2>
                                <p><img src="Images/icon_ussd.jpg" alt="Mobile Marketing USSD" title="Mobile Marketing USSD" width="100" height="129" class="alignleft" /></p> 

<p>According to the <a href="http://www.worldwideworx.com/2011/02/03/sa-cellphone-users-embrace-internet/" target="_blank">Mobility 2011 research project</a>, conducted by World Wide Worx, roughly 6 million South African’s have internet access on their phones – but virtually ALL South African’s with phones have access to USSD.</p>
<p>In terms of mobile reach, it’s thus very easy to see that nothing can compare. It is ubiquitous - no special apps are required to be downloaded, and no internet access or set-up is needed on a user’s phone. It just works!</p>
<blockquote><p>To browse an example USSD menu, please type in <strong>*120*716#</strong> on your handset and press <strong>CALL</strong></p> 
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                                <h2>3. Creating your Campaign</h2>
                                <p style="float: right;"><img src="Images/Create-Campaign.jpg" alt="Create Campaign" title="Create Campaign" width="292" height="79" class="alignright" /></p>                                 
                                <div style="float: right"></div><p>Campaigns can be set-up very rapidly in 2 easy steps: simply choose a USSD number such as *120*MYCOMPANYNAME#, and then login and create your Campaign.</p>
                                <p>You can create it on-line in a matter of minutes, or you can e-mail us your advanced menu process flow and we’ll build it for you.</p> 
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                                <blockquote><p>To browse an example USSD menu, please type in <strong>*120*716#</strong> on your handset and press <strong>CALL</strong></p> 
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                                <h2>4. Reports  - instant, quantifiable and colourful</h2>
                                <p style="float: right;"><img src="Images/Reports-Example.jpg" alt="Create Campaign" title="Create Campaign" width="356" height="123" class="alignleft" /></p>                                 
                                <p>Reports are available on-line 24/7 under your personal secure login, and Report summaries can be scheduled and delivered automatically via e-mail daily, weekly and monthly.</p>
                                <p>Quantitative reports are available as a graphical pie chart which can be downloaded; as well as in an excel data file.</p>
                                <p>Qualitative reports are available in excel format for analysis or importing into your data house.
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                                <blockquote><p>To browse an example USSD menu, please type in <strong>*120*716#</strong> on your handset and press <strong>CALL</strong></p> 
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                                <h2>5. Chat to us!</h2>
                                <p><img src="Images/icon_ussd.jpg" alt="Mobile Marketing USSD" title="Mobile Marketing USSD" width="100" height="129" class="alignleft" /></p>                                 
                                <p>If you would like to know more, please contact us on 031 100 0237 or drop us an e-mail at <a href="mailto:marketing@themobilecow.co.za">marketing@themobilecow.co.za</a>. We’d love to hear from you.</p>
                                <p>You can also download our Brochure by <a href="Media/Mobile_Cow_Brochure.pdf" target="_blank">clicking here</a>.</p>
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                                <blockquote><p>To browse an example USSD menu, please type in <strong>*120*716#</strong> on your handset and press <strong>CALL</strong></p> 
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			<div class="widget"><h3><span>How we got our name</span></h3>			<div class="textwidget"><p>We got the inspiration for our name from Seth Godin's <a href="http://www.sethgodin.com/purple/" target="_blank">Purple Cow</a>.</p> 
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Seth is a marketing guru and his Purple Cow book states that in a field of cows, the purple cow differentiates itself... clearly!</p> 
<p>Our vision is to do the same in mobile surveys and research.</p></div> 
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			<div class="widget"><h3><span>Advantages</span></h3>		
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			        <li class="page_item">Mobile Surveys</li> 
                    <li class="page_item">Mobile Research</li> 
                    <li class="page_item">Instant, qualifiable reports</li> 
                    <li class="page_item">Online graphical reports</li> 
                    <li class="page_item">Supported by all handsets</li> 
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			<div class="widget"><h3><span>Interactive Tour</span></h3>			<div class="textwidget"><p>Want to know more about how the mobile surveys work?</p><p>Click the button below to start the interactive tour... and then watch the slider above!</p> 
<div class="btn-rounded"><a href="javascript:stepcarousel.stepBy('mygallery', 1)"><span>Start the tour!</span></a></div></div> 
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