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	<title>The MWTF Blog</title>
	
	<link>http://mwtfblog.wordpress.com</link>
	<description>The best way to put off doing important things</description>
	<lastBuildDate>Mon, 01 Mar 2010 09:37:41 +0000</lastBuildDate>
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		<title>The MWTF Blog</title>
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		<title>Burger King likes square butts and he cannot lie</title>
		<link>http://mwtfblog.wordpress.com/2010/03/01/burger-king-likes-square-butts-and-he-cannot-lie/</link>
		<comments>http://mwtfblog.wordpress.com/2010/03/01/burger-king-likes-square-butts-and-he-cannot-lie/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 09:37:41 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Marketing WTFs]]></category>
		<category><![CDATA[burger king]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[halo effect]]></category>
		<category><![CDATA[mcdonald's]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=103</guid>
		<description><![CDATA[
True to BK form &#8211; crazy ads that make you go &#8220;WTF?!&#8230;.oohh&#8221;
But hang on, this is an ad for BK&#8217;s kid&#8217;s meal. Surely there is some moral issues to be ironed out here.
Maybe they&#8217;re breeding the Burger Princes to be the next generation Burger Kings with crude and funny ads that fetaure right-angled boo-tay?
Or they&#8217;re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=103&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><span style="text-align:center; display: block;"><a href="http://mwtfblog.wordpress.com/2010/03/01/burger-king-likes-square-butts-and-he-cannot-lie/"><img src="http://img.youtube.com/vi/7gMZ62PsvRM/2.jpg" alt="" /></a></span></p>
<p>True to BK form &#8211; crazy ads that make you go &#8220;WTF?!&#8230;.oohh&#8221;</p>
<p>But hang on, this is an ad for BK&#8217;s kid&#8217;s meal. Surely there is some moral issues to be ironed out here.</p>
<p>Maybe they&#8217;re breeding the Burger Princes to be the next generation Burger Kings with crude and funny ads that fetaure right-angled boo-tay?</p>
<p>Or they&#8217;re trying to get the man child in all of us to go get some BK.</p>
<p>Either way I love the branding &#8211; regardless of how much criticism they get thrown at them.</p>
<p>By positioning themselves as the &#8220;adults&#8217; fast food&#8221; joint, they&#8217;l reap the benefits that come with differentiation through brand positioning, especially during times like this when fast food joints look like one another.</p>
<p>This is also a great time for fast food brands to be advertising and increasing their marketing efforts. With McDonalds raking in billions in worlwide sales and dishing out new recipes left, right, and centre, there is some halo effect to be gained by coattailing the golden arches that I&#8217;m lovin&#8217;.</p>
<p>Have it your way!</p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/marketing-wtfs/'>Marketing WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/burger-king/'>burger king</a>, <a href='http://mwtfblog.wordpress.com/tag/differentiation/'>differentiation</a>, <a href='http://mwtfblog.wordpress.com/tag/fast-food/'>fast food</a>, <a href='http://mwtfblog.wordpress.com/tag/halo-effect/'>halo effect</a>, <a href='http://mwtfblog.wordpress.com/tag/mcdonalds/'>mcdonald's</a>, <a href='http://mwtfblog.wordpress.com/tag/positioning/'>positioning</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/103/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/103/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/103/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/103/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/103/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/103/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/103/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/103/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/103/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/103/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=103&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">M</media:title>
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		<item>
		<title>bit.ly? tiny url? Move aside. There’s a new kid in town</title>
		<link>http://mwtfblog.wordpress.com/2010/02/23/bit-ly-tiny-url-move-aside-theres-a-new-kid-in-town/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/23/bit-ly-tiny-url-move-aside-theres-a-new-kid-in-town/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:54:16 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Daily WTFs]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[tiny url]]></category>
		<category><![CDATA[url shorteners]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=98</guid>
		<description><![CDATA[Why just shorten your URL&#8217;s?
Make &#8216;em badass

BEFORE:
http://mwtf.wordpress.com
AFTER:
http://5z8.info/turkeyporn_t1g0a_dogfights
BEFORE:
www.facebook.com
AFTER:
http://5z8.info/cockdock.gif_l4z5p_hackwebcam
BEFORE:
www.twitter.com
AFTER:
http://5z8.info/hookers_q5v9m__init_download
Filed under: Daily WTFs Tagged: bit.ly, tiny url, url shorteners      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=98&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>Why just shorten your URL&#8217;s?</p>
<p>Make &#8216;em badass</p>
<p><a href="http://www.shadyurl.com/index.php"><img class="alignnone size-full wp-image-99" title="Picture 1" src="http://mwtfblog.files.wordpress.com/2010/02/picture-11.png?w=425&#038;h=242" alt="" width="425" height="242" /></a></p>
<p>BEFORE:</p>
<p>http://mwtf.wordpress.com</p>
<p>AFTER:</p>
<p>http://5z8.info/turkeyporn_t1g0a_dogfights</p>
<p>BEFORE:</p>
<p>www.facebook.com</p>
<p>AFTER:</p>
<p>http://5z8.info/cockdock.gif_l4z5p_hackwebcam</p>
<p>BEFORE:</p>
<p>www.twitter.com</p>
<p>AFTER:</p>
<p>http://5z8.info/hookers_q5v9m__init_download</p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/daily-wtfs/'>Daily WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/bit-ly/'>bit.ly</a>, <a href='http://mwtfblog.wordpress.com/tag/tiny-url/'>tiny url</a>, <a href='http://mwtfblog.wordpress.com/tag/url-shorteners/'>url shorteners</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/98/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/98/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/98/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/98/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/98/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/98/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/98/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/98/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/98/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/98/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=98&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">M</media:title>
		</media:content>

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			<media:title type="html">Picture 1</media:title>
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		<title>The iPhone 4G: DELICIOUS!</title>
		<link>http://mwtfblog.wordpress.com/2010/02/19/the-iphone-4g-delicious/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/19/the-iphone-4g-delicious/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 09:19:27 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Daily WTFs]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=95</guid>
		<description><![CDATA[
Filed under: Daily WTFs Tagged: apple, iphone      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=95&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><span style="text-align:center; display: block;"><a href="http://mwtfblog.wordpress.com/2010/02/19/the-iphone-4g-delicious/"><img src="http://img.youtube.com/vi/5P2gKYv2pGY/2.jpg" alt="" /></a></span></p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/daily-wtfs/'>Daily WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/apple/'>apple</a>, <a href='http://mwtfblog.wordpress.com/tag/iphone/'>iphone</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/95/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/95/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/95/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/95/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/95/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/95/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/95/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/95/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/95/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/95/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=95&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">M</media:title>
		</media:content>

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		<item>
		<title>Say it like it is, Microsoft. Bing Bong!</title>
		<link>http://mwtfblog.wordpress.com/2010/02/15/91/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/15/91/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 09:57:13 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Marketing WTFs]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=91</guid>
		<description><![CDATA[
So you say that the world has too many search engines and yet you continue to add another? Logical, Microsoft.
By the way, what in the world is a decision engine. &#8220;It&#8217;s not an engine, it&#8217;s a decision engine?&#8221; WTF?
Seems like they&#8217;re trying to position themselves differently by giving themselves a different &#8220;category&#8221;. Dude, are people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=91&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><span style="text-align:center; display: block;"><a href="http://mwtfblog.wordpress.com/2010/02/15/91/"><img src="http://img.youtube.com/vi/ZSkaTcjDIMk/2.jpg" alt="" /></a></span></p>
<p>So you say that the world has too many search engines and yet you continue to add another? Logical, Microsoft.</p>
<p>By the way, what in the world is a decision engine. &#8220;It&#8217;s not an engine, it&#8217;s a decision engine?&#8221; WTF?</p>
<p>Seems like they&#8217;re trying to position themselves differently by giving themselves a different &#8220;category&#8221;. Dude, are people going to make decisions based on your search engines? Yes, people make many decisions based on online research, but how often do you hear people say &#8220;Oh yeah, Google said it was good so I bought it&#8221;. If Google aint there yet, you aint getting there.</p>
<p>Lessons to learn from Microsoft:</p>
<p>1. Don&#8217;t reinvent the wheel &#8211; a search engine is a search engine, it ain&#8217;t going to be used for anything else. If you add features to it to help people make decisions, it becomes a portal, which would mean that the way it&#8217;s used would be completely different to how people use Google (or at least in its current reincarnation) and thus making it a search engine and putting it up against Google will be redundant effort</p>
<p>2. Don&#8217;t be a douche by assuming your target audience has the IQ of a tissue &#8211; saying the world has too many search engines, adding another one and giving it a different name.</p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/marketing-wtfs/'>Marketing WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/bing/'>Bing</a>, <a href='http://mwtfblog.wordpress.com/tag/microsoft/'>Microsoft</a>, <a href='http://mwtfblog.wordpress.com/tag/positioning/'>positioning</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/91/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/91/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/91/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/91/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/91/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/91/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/91/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/91/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/91/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/91/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=91&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">M</media:title>
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		<item>
		<title>iPhone + Freezing temperatures + creativity = iSausage</title>
		<link>http://mwtfblog.wordpress.com/2010/02/15/iphone-freezing-temperatures-creativity-isausage/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/15/iphone-freezing-temperatures-creativity-isausage/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 01:32:28 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Daily WTFs]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=87</guid>
		<description><![CDATA[This is not a cleaverly (Gedit?) Photoshopped image &#8211; it&#8217;s actually South Koreans using sausages as stylus to beat the notoriously cold winters. A statistic claims that sales have gone up by 40% because of this ingeniuty.

Source: Silicon Alley Business Insider, Bikehugger
Filed under: Daily WTFs Tagged: iphone      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=87&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>This is not a cleaverly (Gedit?) Photoshopped image &#8211; it&#8217;s actually South Koreans using sausages as stylus to beat the notoriously cold winters. A statistic claims that sales have gone up by 40% because of this ingeniuty.</p>
<p><a rel="attachment wp-att-88" href="http://mwtfblog.wordpress.com/2010/02/15/iphone-freezing-temperatures-creativity-isausage/sausage-stylus-iphone/"><img class="alignnone size-full wp-image-88" title="sausage-stylus-iphone" src="http://mwtfblog.files.wordpress.com/2010/02/sausage-stylus-iphone.jpg?w=400&#038;h=300" alt="" width="400" height="300" /></a></p>
<p>Source: <a href="http://www.businessinsider.com/south-korean-sausage-sales-surge-as-people-use-them-for-iphone-styluses-2010-2" target="_blank">Silicon Alley Business Insider</a>, <a href="http://community.bikehugger.com/entry/6a00d834533a7a69e20128777f674a970c" target="_blank">Bikehugger</a></p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/daily-wtfs/'>Daily WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/iphone/'>iphone</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/87/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=87&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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		<title>Prime minister Brown solves all problems. Even PMS</title>
		<link>http://mwtfblog.wordpress.com/2010/02/12/prime-minister-brown-solves-all-problems-even-pms/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/12/prime-minister-brown-solves-all-problems-even-pms/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 09:09:55 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Daily WTFs]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[gordon brown]]></category>
		<category><![CDATA[pms]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=84</guid>
		<description><![CDATA[Editorial fail!

Prime minister Brown may not be the best leader of the free world (or any world, for that matter) but at least he tries to solve ALL problems.
Is it any wonder he&#8217;s so incapable? The man&#8217;s tired!
Filed under: Daily WTFs Tagged: bbc, fail, gordon brown, pms      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=84&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>Editorial fail!</p>
<p><img class="alignnone size-full wp-image-85" title="Picture 1" src="http://mwtfblog.files.wordpress.com/2010/02/picture-1.png?w=425&#038;h=127" alt="" width="425" height="127" /></p>
<p>Prime minister Brown may not be the best leader of the free world (or any world, for that matter) but at least he tries to solve ALL problems.</p>
<p>Is it any wonder he&#8217;s so incapable? The man&#8217;s tired!</p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/daily-wtfs/'>Daily WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/bbc/'>bbc</a>, <a href='http://mwtfblog.wordpress.com/tag/fail/'>fail</a>, <a href='http://mwtfblog.wordpress.com/tag/gordon-brown/'>gordon brown</a>, <a href='http://mwtfblog.wordpress.com/tag/pms/'>pms</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/84/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/84/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/84/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/84/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/84/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/84/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/84/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/84/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/84/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/84/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=84&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">M</media:title>
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		<title>PayPal builds brand by helping you lose friends on Facebook in 4 easy steps!</title>
		<link>http://mwtfblog.wordpress.com/2010/02/10/paypal-builds-brand-by-helping-you-lose-friends-on-facebook-in-4-easy-steps/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/10/paypal-builds-brand-by-helping-you-lose-friends-on-facebook-in-4-easy-steps/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 04:58:21 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Marketing WTFs]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[paypal]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=72</guid>
		<description><![CDATA[
A PayPal Facebook app turns you into an instant douchebag!
Rat out friends who owe you money. Publicly shame them and get your money back.
In 4 easy steps! It&#8217;s as easy as A, B, C, D!
Step 1. Choose your shamepaign


Step 2. Get a mugshot

Step 3. Preview your smear campaign, tell the world who owes you how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=72&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://mwtfblog.files.wordpress.com/2010/02/picture-2.png"><img class="alignnone size-full wp-image-73" title="Picture 2" src="http://mwtfblog.files.wordpress.com/2010/02/picture-2.png?w=424&#038;h=335" alt="" width="424" height="335" /></a></p>
<p>A PayPal Facebook app turns you into an instant douchebag!</p>
<p>Rat out friends who owe you money. Publicly shame them and get your money back.</p>
<p>In 4 easy steps! It&#8217;s as easy as A, B, C, D!</p>
<p>Step 1. Choose your shamepaign<a href="http://apps.facebook.com/givealittleback/" target="_blank"><br />
</a></p>
<p><a href="http://mwtfblog.files.wordpress.com/2010/02/picture-7.png"><img class="alignnone size-full wp-image-79" title="Picture 7" src="http://mwtfblog.files.wordpress.com/2010/02/picture-7.png?w=425&#038;h=330" alt="" width="425" height="330" /></a></p>
<p>Step 2. Get a mugshot</p>
<p><a href="http://mwtfblog.files.wordpress.com/2010/02/picture-3.png"><img class="alignnone size-full wp-image-74" title="Picture 3" src="http://mwtfblog.files.wordpress.com/2010/02/picture-3.png?w=425&#038;h=316" alt="" width="425" height="316" /></a></p>
<p>Step 3. Preview your smear campaign, tell the world who owes you how much and why (bonus points for using &#8220;your sister&#8221;)</p>
<p><a href="http://mwtfblog.files.wordpress.com/2010/02/picture-41.png"><img class="alignnone size-full wp-image-76" title="Picture 4" src="http://mwtfblog.files.wordpress.com/2010/02/picture-41.png?w=425&#038;h=328" alt="" width="425" height="328" /></a></p>
<p>Step 4. Get your money, lose your friend!</p>
<p><a href="http://mwtfblog.files.wordpress.com/2010/02/picture-5.png"><img class="alignnone size-full wp-image-77" title="Picture 5" src="http://mwtfblog.files.wordpress.com/2010/02/picture-5.png?w=425&#038;h=329" alt="" width="425" height="329" /></a></p>
<p>PayPal&#8217;s attempt at a viral; or are they actually for real?</p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/marketing-wtfs/'>Marketing WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/apps/'>apps</a>, <a href='http://mwtfblog.wordpress.com/tag/branding/'>branding</a>, <a href='http://mwtfblog.wordpress.com/tag/facebook/'>facebook</a>, <a href='http://mwtfblog.wordpress.com/tag/paypal/'>paypal</a>, <a href='http://mwtfblog.wordpress.com/tag/viral/'>viral</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/72/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=72&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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		<title>Discoveries of the new year : Jesus’ protection and Batman’s REAL father</title>
		<link>http://mwtfblog.wordpress.com/2010/02/08/batman-bin-superman-jesus/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/08/batman-bin-superman-jesus/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 02:51:07 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Daily WTFs]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[jesus]]></category>
		<category><![CDATA[joker]]></category>
		<category><![CDATA[lex luther]]></category>
		<category><![CDATA[superman]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=64</guid>
		<description><![CDATA[So more news from Singapore. First we spotted the affordable slut (ironically, I thought they were free), then the armpit sniffing psycho who is now in the sing-sing, and now we&#8217;ve discovered perhaps the first ever Batman-Suparman hybrid ever. We have reasons to believe this joker may be an imposter. He has no underwear on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=64&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>So more news from Singapore. First we spotted the <a href="http://theworldofm.wordpress.com/2008/03/22/slut/">affordable slut</a> (ironically, I thought they were free), then the <a href="http://theworldofm.wordpress.com/2008/06/16/armpit-sniffer/" target="_self">armpit sniffing psycho</a> who is now in the sing-sing, and now we&#8217;ve discovered perhaps the first ever Batman-Suparman hybrid ever. We have reasons to believe this joker may be an imposter. He has no underwear on his head and he cant prove that he&#8217;s wearing it down there. But one thing is clear. If this is a clever ploy to throw us of so that the new Joker-Lex Luther hybrid (that would be shit-in-my-pants scary!) then it&#8217;s working very well. Even the name is original!</p>
<address><img title="bbsup" src="http://theworldofm.files.wordpress.com/2008/06/batman-suparman-02a.jpg?w=350" alt="" width="350" /><br />
</address>
<p>Another theory that emerged:</p>
<p>The &#8220;bin&#8221; is not something you put rubbish in. In Muslim communities, it means &#8220;son of&#8221;. So if this is true, we&#8217;re looking at a huge cover-up, one that no one saw coming: Batman is actually Superman&#8217;s son! That would mean Lois Lane gave birth to the Dark Knight. Could Joker actually Lex Luther then?! WOAH!</p>
<p>So after we found out that Batman was actually the son of Superman and Lex Luther MIGHT actually be The Joker, we find another gem! This time from a popular blog, one brought to you by the same jokers (geddit?) who does Lolcats.</p>
<p><img title="129096903056385814" src="http://mwtfblog.files.wordpress.com/2010/02/129096903056385814.jpg?w=425&#038;h=566" alt="" width="425" height="566" /></p>
<p>Update on the Man of Steel: I recently discovered a Facebook Page.</p>
<p>One member commented:</p>
<h3>&#8220;Do you know what will be worse? His nametag on his army uniform will be &#8216;Batman&#8217;&#8230;&#8221;</h3>
<p>Watch the other side laugh to death.</p>
<p>Speculation exists as to whether or not this guy exists, prompting a fellow dimwit group member to suggest that it&#8217;s Arabic and should be read from right to left. Okay, Einstein, that reads &#8220;namrapus nib namtab&#8221;. Now what?</p>
<br />Filed under: <a href='http://mwtfblog.wordpress.com/category/daily-wtfs/'>Daily WTFs</a> Tagged: <a href='http://mwtfblog.wordpress.com/tag/batman/'>batman</a>, <a href='http://mwtfblog.wordpress.com/tag/facebook/'>facebook</a>, <a href='http://mwtfblog.wordpress.com/tag/jesus/'>jesus</a>, <a href='http://mwtfblog.wordpress.com/tag/joker/'>joker</a>, <a href='http://mwtfblog.wordpress.com/tag/lex-luther/'>lex luther</a>, <a href='http://mwtfblog.wordpress.com/tag/superman/'>superman</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mwtfblog.wordpress.com/64/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mwtfblog.wordpress.com/64/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mwtfblog.wordpress.com/64/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mwtfblog.wordpress.com/64/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mwtfblog.wordpress.com/64/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mwtfblog.wordpress.com/64/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mwtfblog.wordpress.com/64/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mwtfblog.wordpress.com/64/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mwtfblog.wordpress.com/64/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mwtfblog.wordpress.com/64/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=64&subd=mwtfblog&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">bbsup</media:title>
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		<title>A brand is not the logo, refreshing the logo is not rebranding, and oh…banks are still full of horse manure</title>
		<link>http://mwtfblog.wordpress.com/2010/02/05/why-banks-are-still-shit/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/05/why-banks-are-still-shit/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 11:30:09 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Marketing WTFs]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[rbs]]></category>
		<category><![CDATA[rebrand]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=43</guid>
		<description><![CDATA[The Bank of Scotland have launched their &#8220;re-branding&#8221; efforts.

Translation: &#8220;You&#8217;ve paid out billions to save us from the shit storm so you&#8217;ve earned the privilege to give us a thousand pounds every month. Oh, and to piss on your parade even more, we&#8217;ll give you five pounds for it.&#8221;
An executive says: &#8220;We are focusing on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=43&subd=mwtfblog&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>The Bank of Scotland have launched their &#8220;re-branding&#8221; efforts.</p>
<p><img class="alignnone size-full wp-image-44" title="2018336_DW_BoS" src="http://mwtfblog.files.wordpress.com/2010/02/2018336_dw_bos.jpg?w=425&#038;h=600" alt="" width="425" height="600" /></p>
<p>Translation: <em>&#8220;You&#8217;ve paid out billions to save us from the shit storm so you&#8217;ve earned the privilege to give us a thousand pounds every month. Oh, and to piss on your parade even more, we&#8217;ll give you five pounds for it.&#8221;</em></p>
<p>An executive says: &#8220;We are focusing on what the [bank] has always done best – building strong, trusting relationships with our customers by reasserting our traditional values&#8221; [of sodomising and making you pay for it]</p>
<p>Commenting on the re-brand, the same executive says: &#8220;This is not about reinventing the Bank of Scotland but allowing our customers to rediscover it.&#8221;</p>
<p>SAY WHAT?!<strong></strong></p>
<p>Would someone kindly inform the 15-watt bulb that updating the logo is not rebranding, unless the brand is just a logo to him/her, in which case he/she/it is a dipshit. Also, an image of an ice-cream, five pounds for putting in a thousand and a snazzier logo is NOT going to make customers want to &#8220;rediscover it&#8221;. At least not after all that ruckus.</p>
<p>Also &#8211; the tagline. &#8220;With you all the way&#8221;? I would very much love that.</p>
<p>Just like the same way I love herpes!</p>
<p>WTF!?</p>
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		<title>Amazon: Items delivered by armies of Harry Potter clones?</title>
		<link>http://mwtfblog.wordpress.com/2010/02/02/amazon-items-delivered-by-armies-of-harry-potter-clones/</link>
		<comments>http://mwtfblog.wordpress.com/2010/02/02/amazon-items-delivered-by-armies-of-harry-potter-clones/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 04:50:16 +0000</pubDate>
		<dc:creator>M</dc:creator>
				<category><![CDATA[Marketing WTFs]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[g5]]></category>
		<category><![CDATA[harry potter]]></category>
		<category><![CDATA[supply chain]]></category>

		<guid isPermaLink="false">http://mwtfblog.wordpress.com/?p=39</guid>
		<description><![CDATA[ 
Ordered a book on Sunday @ 3pm and it arrived at 10am Monday. How lean/agile does amazon&#8217;s supply chain have to be in order to pull it off?
If that wasnt punch-you-in-the-face shocking, the depot is almost 400 miles (approx. 650 kilometres or 25,344,000 inches away!)
Did they use a G5 just to get me the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mwtfblog.wordpress.com&blog=11797636&post=39&subd=mwtfblog&ref=&feed=1" />]]></description>
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<p>Ordered a book on Sunday @ 3pm and it arrived at 10am Monday. How lean/agile does amazon&#8217;s supply chain have to be in order to pull it off?</p>
<p>If that wasnt punch-you-in-the-face shocking, the depot is almost 400 miles (approx. 650 kilometres or 25,344,000 inches away!)</p>
<p>Did they use a <a href="http://en.wikipedia.org/wiki/Gulfstream_V" target="_blank">G5</a> just to get me the book?</p>
<p>It&#8217;s frustrating because in terms of customer service, you can&#8217;t really ask for more (except to be taken on that G5), and that really makes me go &#8220;WTF!?&#8221;</p>
<p>The irony? Look at the subtitle of the book:</p>
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