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<title>The Platform Group Gallery</title>
<link>http://blog.theplatformgroupgallery.com/</link>
<description>Makers of GalleryBoard Packaging -- ecologically friendly, high-style packaging designed specifically for promotions and advertising. Features portfolios, press-kits, gift boxes, mailers. Made in the USA from 100% recycled content.  Sold through promotional distributors. </description>
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<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/theplatformgroupgallery/oEqf" /><feedburner:info uri="theplatformgroupgallery/oeqf" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:thumbnail url="http://www.theplatformgroupgallery.com/images/header2.jpg" /><media:keywords>galleryboard,packaging,ecofriendly,packaging,showcase,packaging,the,platform,group,gallery</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>allison@theplatformgroupgallery.com</itunes:email><itunes:name>Allison Gower</itunes:name></itunes:owner><itunes:author>Allison Gower</itunes:author><itunes:explicit>no</itunes:explicit><itunes:image href="http://www.theplatformgroupgallery.com/images/header2.jpg" /><itunes:keywords>galleryboard,packaging,ecofriendly,packaging,showcase,packaging,the,platform,group,gallery</itunes:keywords><itunes:subtitle>Showcase Packaging - Press Kits, Portfolios, Gift Boxes, Binders</itunes:subtitle><itunes:summary>Case Studies featuring showcase packaging - present your clients with solutions for publicity, product launches, employee programs and customer relationship building. </itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><feedburner:emailServiceId>theplatformgroupgallery/oEqf</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
<title>Try Me! Try Me! Effective sampling with GalleryBoard Packaging</title>
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<description>Getting your client's attention &amp; focus is never easy, and the challenge increases exponentially when you are trying to convince your target to clear space (whether shelf, warehouse, inventory, or mind) for a new product, service, or approach.

Consider allowing your sales team's sample kit do the heavy lifting.  </description>
<content:encoded><![CDATA[<h1>
<a class="asset-img-link" href="http://featherfiles.aviary.com/2013-05-23/f77694d11/3713977994464049a891b33a2930c206_hires.png" style="float: left;"><img alt="4876410131_f0fd6aab2b" class="asset  asset-image at-xid-6a00d8345421ab69e20192aa3d0b6b970d" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e20192aa3d0b6b970d-320wi" style="margin: 0px 5px 5px 0px; border: 1px dotted #000000;" title="4876410131_f0fd6aab2b" /></a><span style="font-family: georgia, palatino; font-size: 13pt;">Try Me! Try Me!&#0160;</span></h1>
<p><span style="font-family: georgia, palatino; font-size: 10pt;">Getting your client&#39;s attention &amp; focus is never easy, and the challenge increases exponentially when you are trying to convince your target </span><strong style="font-family: georgia, palatino; font-size: 10pt;">to clear space</strong><span style="font-family: georgia, palatino; font-size: 10pt;"> (whether shelf, warehouse, inventory, or mind) </span><strong style="font-family: georgia, palatino; font-size: 10pt;">for a new product, service, or approach</strong><span style="font-family: georgia, palatino; font-size: 10pt;">.</span></p>
<p><span style="font-family: georgia, palatino; font-size: 10pt;">Consider allowing your sales team&#39;s sample kit do the heavy lifting. &#0160;</span></p>
<p><span style="font-family: georgia, palatino; font-size: 10pt;">In this case study, a well-known consumer nutritional brand introduces line extensions to their trade in a polished, hard working sample kit - one that showcases actual product samples as well as neatly presents product collateral.</span></p>
<p><span style="font-family: georgia, palatino; font-size: 10pt;">It is obvious to the target that the company has been thoughtful about the information a potential buyer will need to know prior to making a decision. &#0160;Although the sample kit here is a ready-made style, it has been accessorized with custom fit trays, closure velcros and a handle - and decorated with pantone color art that hints bespoke. &#0160;</span></p>
<p><span style="font-family: georgia, palatino; font-size: 10pt;">It&#39;s that kind of thoughtfulness that will get your sales pitch noticed - and purchased.&#0160;</span>&#0160;</p>
<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2019102746dc6970c-pi"><img alt="Experience_ShowcasePackaging_Flyer_Consumer-Brand-Sampling-Kit" class="asset  asset-image at-xid-6a00d8345421ab69e2019102746dc6970c" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2019102746dc6970c-500wi" style="display: block; margin-left: auto; margin-right: auto; border: 1px dashed #000000;" title="Experience_ShowcasePackaging_Flyer_Consumer-Brand-Sampling-Kit" /></a></p>
<p>&#0160;</p>
<p>This Case Study is available to you in a <a href="https://www.dropbox.com/s/ozkv08bpg1x1uil/Experience_ShowcasePackaging_Flyer_Consumer-Brand-Sampling-Kit.jpg" target="_blank">jpeg </a>and/or <a href="https://www.dropbox.com/s/f4t27y497omop04/Experience_ShowcasePackaging_Flyer_Consumer%20Brand%20Sampling%20Kit.pdf" target="_blank">pdf</a>. &#0160;You can download and share with your clients, or you can direct them to this page via the blog post link. &#0160;There are 100&#39;s of other case studies as well -- just email us to request access to a dropbox library full of studies.</p>
<p>The item E-11 R-23 featured in this case study is just one of the over 400+ ready-made styles in the <a href="http://www.theplatformgroupgallery.com" target="_blank">GalleryBoard Packaging line</a>. &#0160;All 400 styles are printed and cut to order in our Houston factory, from 100% recycled content fiberboard, chlorine-free paper cover - &#0160;and then assembled and shipped by employees who care. &#0160;Allow 7-10 business days from art approval for shipping. &#0160;Never out of stock - always made fresh!</p>
<p>Our Random Samples are always no-charge -- provide your FedEx or UPS for shipping - and give us your, or your client&#39;s ship-to - and the samples will wing there way to a new home quickly!</p>
<p>Contact Customer Service 888-880-4790 x.1 or CustomerService@ThePlatformGroupGallery.com.</p>
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<p>&#0160;</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=QWm_hUZxBrg:P7x5LXU_Lms:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=QWm_hUZxBrg:P7x5LXU_Lms:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=QWm_hUZxBrg:P7x5LXU_Lms:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/theplatformgroupgallery/oEqf/~4/QWm_hUZxBrg" height="1" width="1"/>]]></content:encoded>


<category>Advertising</category>
<category>Case Studies</category>
<category>Platform Group Talk</category>
<category>Resource Documents</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Thu, 23 May 2013 14:42:32 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/05/effectivesamplingwithgallleryboardpackaging.html</feedburner:origLink></item>
<item>
<title>GalleryBoard Packaging samples do grow on trees!  Pick yours now!</title>
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<description>GalleryBoard Packaging samples are no-charge (just provide us a FedEx or UPS account to ship them to their new home).   

Order random imprint samples (specify size/style if you like) -- or, try our pre-packed 2013 Sample Kit.  The kit features random imprint samples inside a popular E-18 R-10 Gift Box - and come with a swatch/decoration set + collateral outlining our award winning resources. </description>
<content:encoded><![CDATA[<p><strong style="font-size: 15pt;">Yes - our GalleryBoard Packaging samples do grow on trees :) &#0160;</strong></p>
<p><strong><span style="font-size: 13pt;">
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eeb3efa0c970d-pi"><img alt="Samples-Teaser-Image" class="asset  asset-image at-xid-6a00d8345421ab69e2017eeb3efa0c970d" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eeb3efa0c970d-500wi" style="display: block; margin-left: auto; margin-right: auto; border: 2px dashed #000000;" title="Samples-Teaser-Image" /></a><br /></span></strong>Every item in the over 400+ ready-made line of portfolios, press kits, sample cases, launch folios, gift boxes, employee kits, storage sets and media kits <em>is made from 100% recycled content fiberboard and chlorine-dye free paper cover</em>.&#0160;</p>
<p>We grow new <a href="http://www.theplatformgroupgallery.com" target="_blank">GalleryBoard Packages</a> daily ! &#0160;Our showroom is lovely and full of random imprint<br />samples -&#0160;</p>
<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c623360970b-pi">
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e20192aa2097d7970d-pi"><img alt="Montage" class="asset  asset-image at-xid-6a00d8345421ab69e20192aa2097d7970d" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e20192aa2097d7970d-500wi" style="display: block; margin-left: auto; margin-right: auto; border: 2px dashed #000000;" title="Montage" /></a><br /><br /></a><br /><br /></p>
<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c4180e5970b-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false"><br /></a>&#0160;&#0160;
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c4185c8970b-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false"><br /></a><br />
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c4182f5970b-pi"><br /></a>&#0160; </p>
<p>....but nothing makes us happier than when we can find a lovely home for these beautiful samples! &#0160;They love to travel and visit you and your clients! &#0160;Can you offer them room in your showroom or office? &#0160;</p>
<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eeb3f050b970d-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="E-18_R-10_TanBoard_2013 GalleryBoard sample kit-2" class="asset  asset-image at-xid-6a00d8345421ab69e2017eeb3f050b970d" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eeb3f050b970d-320wi" style="margin: 0px 5px 5px 0px; border: 2px dashed #000000;" title="E-18_R-10_TanBoard_2013 GalleryBoard sample kit-2" /></a></p>
<p>&#0160;</p>
<p>GalleryBoard Packaging samples are <strong>no-charge</strong> (just provide us a FedEx or UPS account to ship them to their new home). &#0160;&#0160;</p>
<p>Order random imprint samples (specify size/style if you like) -- or, try our pre-packed 2013 Sample Kit. &#0160;The kit features random imprint samples inside a popular E-18 R-10 Gift Box - and come with a swatch/decoration set + collateral outlining our award winning resources.&#0160;</p>
<p>&#0160;</p>
<p>&#0160;</p>
<p>Order your samples or sample set now ! &#0160;Just call Customer Service at 888-880-4790 x.1 or email us at CustomerService@ThePlatformGroupGallery.com</p>
<p>&#0160;</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=xfArnPrKG34:Y4fRlOyhuh8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=xfArnPrKG34:Y4fRlOyhuh8:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=xfArnPrKG34:Y4fRlOyhuh8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/theplatformgroupgallery/oEqf/~4/xfArnPrKG34" height="1" width="1"/>]]></content:encoded>


<category>Advertising</category>
<category>Artwork</category>
<category>Case Studies</category>
<category>Feedback</category>
<category>Platform Group Talk</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Thu, 16 May 2013 14:51:38 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/05/galleryboard-packaging-samples-do-grow-on-trees-pick-yours-now.html</feedburner:origLink></item>
<item>
<title>A Healthy Approach to a Wellness Program - with GalleryBoard Packaging Portfolios</title>
<link>http://feedproxy.google.com/~r/theplatformgroupgallery/oEqf/~3/1AA28eRHHZg/a-healthy-approach-to-a-wellness-program-with-galleryboard-packaging-portfolios.html</link>
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<description>Using a budget friendly bare valued uncoated blackboard GalleryBoard Packaging portfolio, Iredell was able to distribute resusable, storable participation and resource kits to participating corporate contracts -- making it easy for the corporate HR folks to get the word out about the benefits of Iredell's health &amp; wellness programs to employees.

Using GalleryBoard packaging item E-11 R-11, which is one of the 400+ ready-made items in the GalleryBoard Packaging line, this hospital system was able to keep the perspiration where it belonged.  </description>
<content:encoded><![CDATA[<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c08756c970b-pi" style="float: left;"><img alt="Screen shot 2013-05-10 at 1.49.22 PM" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e201901c08756c970b" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c08756c970b-800wi" style="margin: 0px 5px 5px 0px;" title="Screen shot 2013-05-10 at 1.49.22 PM" /></a><strong><span style="font-family: georgia, palatino; font-size: 12pt;">Success is 10% inspiration and 90% perspiration.</span></strong> &#0160;</p>
<p>that sounds like a lot of work!</p>
<p>Iredell Health Systems in North Carolina preferred to keep the perspiration in the exercise and <em>used the inspiration</em> to plan how to spread the word about their health &amp; wellness program. &#0160;&#0160;</p>
<p>Using a budget friendly bare valued uncoated blackboard GalleryBoard Packaging portfolio, Iredell was able to distribute resusable, storable participation and resource kits to participating corporate contracts -- making it easy for the corporate HR folks to get the word out about the benefits of Iredell&#39;s health &amp; wellness programs to employees.</p>
<p>Using GalleryBoard packaging item <a href="http://www.theplatformgroupgallery.com/StyleDetail.php?id=128" target="_blank">E-11 R-11</a>, which is one of the 400+ ready-made items in the GalleryBoard Packaging line, this hospital system was able to keep the perspiration where it belonged. &#0160;</p>
<p>This Case Study is available here in a <a href="https://www.dropbox.com/s/congqvdl89ejo56/Experience_ShowcasePackaging_Flyer_Healthy-Wellness-Kit.jpg" target="_blank">jpeg</a> and <a href="https://www.dropbox.com/s/vjjvxakk81pw9vv/Experience_ShowcasePackaging_Flyer_Healthy%20Wellness%20Kit.pdf" target="_blank">pdf </a>formats for easy sharing. &#0160;100&#39;s of other Case Studies are available - just email CustomerService@ThePlatformGroupGallery.com for access to a dropbox library full of shareable flyers and multiple page studies. &#0160; And visit the <a href="http://blog.theplatformgroupgallery.com/case-study-video-vignettes.html" target="_blank">Case Study tab on this blog</a> for movies &amp; page-turners.&#0160;</p>
<p>This item and all of the 400+ ready made <a href="http://www.theplatformgroupgallery.com" target="_self">GalleryBoard Packaging</a> items are made in the US with ecologically friendly made from 100% recycled content fiberboard, printed and cut to order.</p>
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<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c087786970b-pi" style="display: inline;"><img alt="Experience_ShowcasePackaging_Flyer_Healthy-Wellness-Kit" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e201901c087786970b image-full" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901c087786970b-800wi" title="Experience_ShowcasePackaging_Flyer_Healthy-Wellness-Kit" /></a><br /><br /></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=1AA28eRHHZg:X_4oauyFwVY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=1AA28eRHHZg:X_4oauyFwVY:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=1AA28eRHHZg:X_4oauyFwVY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/theplatformgroupgallery/oEqf/~4/1AA28eRHHZg" height="1" width="1"/>]]></content:encoded>


<category>Advertising</category>
<category>Artwork</category>
<category>Case Studies</category>
<category>Platform Group Talk</category>
<category>Resource Documents</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Fri, 10 May 2013 15:06:35 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/05/a-healthy-approach-to-a-wellness-program-with-galleryboard-packaging-portfolios.html</feedburner:origLink></item>
<item>
<title>Attention Getting Product Launches - Showcasing a Superior Product</title>
<link>http://feedproxy.google.com/~r/theplatformgroupgallery/oEqf/~3/aKyxOc2tUHY/attention-getting-product-launches-showcasing-a-superior-product.html</link>
<guid isPermaLink="false">http://blog.theplatformgroupgallery.com/2013/05/attention-getting-product-launches-showcasing-a-superior-product.html</guid>
<description>What brick walls are you facing today?  

Consider getting around - breaking through - flying over them by taking a new, unexpected approach.  If it is safe - it is probably not going to work.

This product manufacturer chose to present a technically superior product extension in a showcase gift box.  In a category where product launches are typically low-spend, taking an unexpected approach with a buyer meeting resulted in attention given to the performance aspects of the new product that warrant it gaining shelf space.

This Case Study and 100's more are available in our dropbox library of photos &amp; studies.  Email CustomerService@theplatformgroupgallery.com to gain access to the library.  (you can download, view, share with clients).  These Case Studies are the way over, through, around the wall.</description>
<content:encoded><![CDATA[<p><span style="color: #737373;"><span style="font-family: georgia, palatino;">“The brick walls are there for a reason. The brick walls are not there to keep us out.&#0160;</span><span style="font-family: georgia, palatino;">The brick walls

<a class="asset-img-link" href="http://featherfiles.aviary.com/2013-05-03/f77694d11/c7355f016e2c48daaa7235fe115ee4df_hires.png" style="float: right;"><img alt="Cloud-computing-breakthrough" class="asset  asset-image at-xid-6a00d8345421ab69e2019101c32d25970c" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2019101c32d25970c-250wi" style="width: 250px; margin: 0px 0px 5px 5px; border: 1px dashed #000000;" title="Cloud-computing-breakthrough" /></a> are&#0160;</span><span style="font-family: georgia, palatino;">there to give us a chance to show how badly we want something. </span></span></p>
<p><span style="font-family: georgia, palatino; color: #737373;">Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people.” &#0160;</span><span style="font-family: georgia, palatino;">Randy Pausch, The Last Lecture</span></p>
<p><strong><span style="font-family: georgia, palatino; font-size: 13pt;">What brick walls are you facing today? &#0160;</span></strong></p>
<p><span style="font-family: georgia, palatino;">Consider getting around - breaking through - flying over them by taking a new, unexpected approach. &#0160;If it is safe - it is probably not going to work.</span></p>
<p><span style="font-family: georgia, palatino;">This product manufacturer chose to present a technically superior product extension in a showcase gift box. &#0160;In a category where product launches are typically low-spend, taking an unexpected approach with a buyer meeting resulted in attention given to the performance aspects of the new product that warrant it gaining shelf space.</span></p>
<p><span style="font-family: georgia, palatino;">This Case Study and 100&#39;s more are available in our dropbox library of photos &amp; studies. &#0160;Email CustomerService@theplatformgroupgallery.com to gain access to the library. &#0160;(you can download, view, share with clients). &#0160;These Case Studies are the way over, through, around the wall.</span></p>
<p><span style="font-family: georgia, palatino;">This study below is available here in <a href="https://www.dropbox.com/s/bt58w26symwduii/Experience_ShowcasePackaging_Flyer_Attention-Getting-Product-Launch.jpg" target="_blank">jpeg</a> and <a href="https://www.dropbox.com/s/jbwtwsvnj9rvwo3/Experience_ShowcasePackaging_Flyer_Attention%20Getting%20Product%20Launch.pdf" target="_blank">pdf</a> formats. &#0160;It features a <a href="http://www.theplatformgroupgallery.com" target="_blank">GalleryBoard Packaging</a> gift box item, <a href="http://www.theplatformgroupgallery.com/StyleDetail.php?id=313" target="_blank">E-16 R-12.</a> &#0160;All 400+ ready-made GalleryBoard Packaging items are manufactured in the US with 100% recycled content fiberboard, decorated to order in spot or CMYK, and ship in 7-10 business days, assembled and packaged by employees who care.</span></p>
<p><span style="font-family: georgia, palatino;">
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901bcd3924970b-pi" style="display: inline;"><img alt="Experience_ShowcasePackaging_Flyer_Attention-Getting-Product-Launch" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e201901bcd3924970b image-full" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901bcd3924970b-800wi" title="Experience_ShowcasePackaging_Flyer_Attention-Getting-Product-Launch" /></a><br /><br /></span></p>
<p><span style="font-family: georgia, palatino;"><br /></span></p>
<p>&#0160;</p>
<p>&#0160;</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=aKyxOc2tUHY:X6giu_BSXy8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=aKyxOc2tUHY:X6giu_BSXy8:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=aKyxOc2tUHY:X6giu_BSXy8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/theplatformgroupgallery/oEqf/~4/aKyxOc2tUHY" height="1" width="1"/>]]></content:encoded>


<category>Case Studies</category>
<category>Platform Group Talk</category>
<category>Resource Documents</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Fri, 03 May 2013 10:15:12 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/05/attention-getting-product-launches-showcasing-a-superior-product.html</feedburner:origLink></item>
<item>
<title>A Refreshing Approach to distributing a business to business catalog</title>
<link>http://feedproxy.google.com/~r/theplatformgroupgallery/oEqf/~3/so4tsl_gYMo/a-refreshing-approach-to-distributing-a-business-to-business-catalog.html</link>
<guid isPermaLink="false">http://blog.theplatformgroupgallery.com/2013/04/a-refreshing-approach-to-distributing-a-business-to-business-catalog.html</guid>
<description>Putting on a new outfit, checking your lipstick, fluffing your doo -- all must-do's before visiting a client or connecting with a new contact.    Do not forget to give your business catalogs (collateral, prospecting info) a chance to shine as well. This business to business air filtration products manufacturer outfits catalogs, collateral, leave-behinds and resource sheets in a showcase style 3-panel Portfolio - decorated with their brand identity and accessorized with business cards  &amp; other media.  Item E-11 R-12 in a Tecno White was  decorated in a two-color pantone spot, with slits for cards and media, and accessorized with a functional elastic. </description>
<content:encoded><![CDATA[<p><span style="font-family: georgia, palatino;"><span style="font-size: 14pt;"><span style="color: #0080ff;">Putting on a new outfit, checking your lipstick, fluffing your doo</span> --</span> all must-do&#39;s before visiting a client or connecting with a new contact. &#0160; &#0160;Do not forget to give your business catalogs (collateral, prospecting info) a chance to shine as well.&#0160;<br /></span></p>
<p><span style="font-family: georgia, palatino;">
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2019101a66f05970c-pi" style="float: left;"><img alt="Screen shot 2013-04-29 at 2.37.44 PM" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e2019101a66f05970c" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2019101a66f05970c-800wi" style="margin: 0px 5px 5px 0px; border: 3px dotted #0EB2F9;" title="Screen shot 2013-04-29 at 2.37.44 PM" /></a>This business to business air filtration products manufacturer outfits catalogs, collateral, leave-behinds and resource sheets in a showcase style 3-panel Portfolio - decorated with their brand identity and accessorized with business cards &#0160;&amp; other media. &#0160;</span></p>
<p><span style="font-family: georgia, palatino;">Item <a href="http://www.theplatformgroupgallery.com/StyleDetail.php?id=129" target="_blank">E-11 R-12 in a Tecno White</a>&#0160;was &#0160;decorated in a two-color pantone spot, with slits for cards and media, and accessorized with a functional elastic.&#0160;</span></p>
<p><span style="font-family: georgia, palatino;">You can use this case study to &#39;remind your clients to showcase themselves&#39; by downloading a <a href="https://www.dropbox.com/s/2haytpw276hpxj3/Experience_ShowcasePackaging_Flyer_Business-to-Business-Catalog.jpg" target="_blank">jpeg</a> or a <a href="https://www.dropbox.com/s/neyxodqumfemk7o/Experience_ShowcasePackaging_Flyer_Business%20to%20Business%20Catalog.pdf" target="_blank">pdf</a>. &#0160;</span></p>
<p><span style="font-family: georgia, palatino;">There are 100&#39;s more case studies featuring GalleryBoard Packaging, and you can access them in a dropbox folder &#0160;- email CustomerService@theplatformgroupgallery.com to get the permission link.</span></p>
<p><span style="font-family: georgia, palatino;">
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eeaae0fff970d-pi" style="display: inline;"><img alt="Experience_ShowcasePackaging_Flyer_Business-to-Business-Catalog" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e2017eeaae0fff970d image-full" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eeaae0fff970d-800wi" title="Experience_ShowcasePackaging_Flyer_Business-to-Business-Catalog" /></a><br /><br /></span></p>
<p><span style="font-family: georgia, palatino;"><br /></span></p>
<h4></h4><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=so4tsl_gYMo:eePq80hH5bM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=so4tsl_gYMo:eePq80hH5bM:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=so4tsl_gYMo:eePq80hH5bM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/theplatformgroupgallery/oEqf/~4/so4tsl_gYMo" height="1" width="1"/>]]></content:encoded>


<category>Artwork</category>
<category>Case Studies</category>
<category>Platform Group Talk</category>
<category>Resource Documents</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Mon, 29 Apr 2013 14:46:40 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/04/a-refreshing-approach-to-distributing-a-business-to-business-catalog.html</feedburner:origLink></item>
<item>
<title>Thank you !</title>
<link>http://feedproxy.google.com/~r/theplatformgroupgallery/oEqf/~3/WwEzihRzAHY/thank-you-.html</link>
<guid isPermaLink="false">http://blog.theplatformgroupgallery.com/2013/04/thank-you-.html</guid>
<description>This has been a couple of weeks for this country and the world. I want to say thank you to all of those who are helping others, running toward danger, modeling leadership &amp; courage, and 'being the change' we all...</description>
<content:encoded><![CDATA[<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eea7adf45970d-pi" style="display: inline;"><img alt="Thank-you-1" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e2017eea7adf45970d image-full" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eea7adf45970d-800wi" title="Thank-you-1" /></a><br />This has been a couple of weeks for this country and the world. &#0160;I want to say thank you to all of those who are helping others, running toward danger, modeling leadership &amp; courage, and &#39;being the change&#39; we all want to see.</p>
<p>Deep appreciation for the grace of safety, family, friends, community and love!</p>
<p>&#0160;</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=WwEzihRzAHY:x719FMKlqbg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=WwEzihRzAHY:x719FMKlqbg:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?a=WwEzihRzAHY:x719FMKlqbg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/theplatformgroupgallery/oEqf?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/theplatformgroupgallery/oEqf/~4/WwEzihRzAHY" height="1" width="1"/>]]></content:encoded>



<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Mon, 22 Apr 2013 14:05:49 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/04/thank-you-.html</feedburner:origLink></item>
<item>
<title>10 Ideas for Product Launches - featuring GalleryBoard Packaging</title>
<link>http://feedproxy.google.com/~r/theplatformgroupgallery/oEqf/~3/KAXGgPlIpO8/10-ideas-for-product-launches-featuring-galleryboard-packaging.html</link>
<guid isPermaLink="false">http://blog.theplatformgroupgallery.com/2013/04/10-ideas-for-product-launches-featuring-galleryboard-packaging.html</guid>
<description>Here are 10 Ideas for using GalleryBoard Packaging to launch your launches!  

GalleryBoard Packaging features over 400 ready-made styles of gift boxes, binders, press kits, portfolios, desk storage and more.  Made from 100% recycled content fiberboard, in the US, decorated in spot or CMYK to order.  Designed for reuse. </description>
<content:encoded><![CDATA[<p>&#0160;</p>
<p><a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901b5ab8e4970b-pi" style="float: left;"><img alt="Screen shot 2013-04-17 at 6.52.23 PM" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e201901b5ab8e4970b" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e201901b5ab8e4970b-800wi" style="margin: 0px 5px 5px 0px;" title="Screen shot 2013-04-17 at 6.52.23 PM" /></a>Whether you are launching a new consumer product line extension, brand, or sku -- </p>
<p>or launching a new service, or launching a new non-profit program, or a new firm - - </p>
<p>you need to showcase yourself in a way that makes your audience sit up and listen.</p>
<h2>Here are 10 Ideas for using GalleryBoard Packaging to launch your launches! &#0160;</h2>
<p>GalleryBoard Packaging features over 400 ready-made styles of gift boxes, binders, press kits, portfolios, desk storage and more. &#0160;Made from 100% recycled content fiberboard, in the US, decorated in spot or CMYK to order. &#0160;Designed for reuse.&#0160;</p>
<p>&#0160;</p>
<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017d42e3eaac970c-pi" style="display: inline;"><img alt="Screen shot 2013-04-17 at 7.04.21 PM" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e2017d42e3eaac970c image-full" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017d42e3eaac970c-800wi" title="Screen shot 2013-04-17 at 7.04.21 PM" /></a><br /><br /></p>
<p>&#0160;</p>
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<category>Advertising</category>
<category>Case Studies</category>
<category>Resource Documents</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Wed, 17 Apr 2013 13:10:14 -0500</pubDate>

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<item>
<title>Engineered Capabilities Kit delivers Results for Technical Products Firm</title>
<link>http://feedproxy.google.com/~r/theplatformgroupgallery/oEqf/~3/pqv-snaQ3FY/engineered-capabilities-kit-delivers-results-for-technical-products-firm.html</link>
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<description>This technical products manufacturer makes it simple for clients to browse, read about, understand and order from their line.  The co's capabilities kit features digital, searchable media (a CD and a USB drive) -- and these media directories list the entire line, complete with product specifications, links to more information, contacts and how to order, how to use information.

The media is showcased in a straightforward showcase style gift box and displayed in a custom cut insert.  A simple, but clear pantone screen print helps the kit shine - and clearly marks the showcase box for reuse and storage (vs. disposal).</description>
<content:encoded><![CDATA[<h2>

<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eea230b35970d-pi" style="float: left;"><img alt="Screen shot 2013-04-10 at 10.52.03 AM" class="asset  asset-image at-xid-6a00d8345421ab69e2017eea230b35970d" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017eea230b35970d-320wi" style="margin: 0px 5px 5px 0px; border: 1px dashed #000000;" title="Screen shot 2013-04-10 at 10.52.03 AM" /></a><span style="font-family: georgia, palatino;">How do you show-off your capabilities? &#0160;</span></h2>
<h3><span style="font-size: 11pt; font-family: georgia, palatino;">Yes, I know, with catchy tag-lines and sincere signature lines (we always try harder!)....but I mean, how do people really know what you DO.</span></h3>
<p><span style="font-family: georgia, palatino;">This technical products manufacturer <em>makes it simple for clients to browse, read about, understand and order from their line</em>. &#0160;The co&#39;s capabilities kit features digital, searchable media (a CD and a USB drive) -- and these media directories list the entire line, complete with product specifications, links to more information, contacts and how to order, how to use information.</span></p>
<p><span style="font-family: georgia, palatino;">The media is showcased in a straightforward showcase style gift box and displayed in a custom cut insert. &#0160;A simple, but clear pantone screen print helps the kit shine - and clearly marks the showcase box for reuse and storage (vs. disposal).</span></p>
<p><span style="font-family: georgia, palatino;">This Experience Case Study flyer is available as a <a href="https://www.dropbox.com/s/x4zniqxrl5nnxl2/Experience_ShowcasePackaging_Flyer_Capabilities%20for%20Technical%20Products.pdf" target="_blank">pdf</a> and a <a href="https://www.dropbox.com/s/ln8914j4xbwr1nl/Experience_ShowcasePackaging_Flyer_Capabilities-for-Technical-Products.jpg" target="_blank">jpg</a> (download from the links). &#0160;We have a full dropbox full of single page case studies and multiple page case studies -- to get access, please email us at CustomerService@ThePlatformGroupGallery.com</span></p>
<p><span style="font-family: georgia, palatino;">This item (<a href="http://www.theplatformgroupgallery.com/StyleDetail.php?id=89" target="_blank">E-18 R-8</a>) &#0160;and over 400 other items are available in the <a href="http://www.theplatformgroupgallery.com" target="_blank">GalleryBoard Packaging line</a>. &#0160;Made in US with eco-friendly 100% recycled content fiberboard -- printed and assembled to order. &#0160;Shipping quickly. &#0160;Choose from Press Kits - Binders - ShowCase style Gift Boxes - Desk Storage and more.&#0160;</span></p>
<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017c387f9959970b-pi" style="display: inline;"><img alt="Experience_ShowcasePackaging_Flyer_Capabilities-for-Technical-Products" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e2017c387f9959970b image-full" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017c387f9959970b-800wi" title="Experience_ShowcasePackaging_Flyer_Capabilities-for-Technical-Products" /></a><br /><br /></p><div class="feedflare">
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<category>Advertising</category>
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<category>Resource Documents</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Wed, 10 Apr 2013 11:04:13 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/04/engineered-capabilities-kit-delivers-results-for-technical-products-firm.html</feedburner:origLink></item>
<item>
<title>Resources from The Platform Group Gallery</title>
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<description />
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<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Tue, 02 Apr 2013 12:57:24 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/04/resources-from-the-platform-group-gallery.html</feedburner:origLink></item>
<item>
<title>Creative Service Agency puts best forward with Best in Show capabilities kit</title>
<link>http://feedproxy.google.com/~r/theplatformgroupgallery/oEqf/~3/OAc7Y-WfsPE/creative-service-agency-puts-best-forward-with-best-in-show-capabilities-kit.html</link>
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<description>This Creative Design Agency is showing off capabilties by putting their money where their mouth is - with good, no, great, design.  This mini folio touts a CD hub to place a digital capabilties CD, and every surface is used to project the power of creative design.  

This ready-made item (40-34 R-12) is from the GalleryBoard Packaging line -- and is one of the over 400 ready-made, made from 100% recycled content fiberboard press kits, folios, binders, gift boxes and desk storage in the line.  All made in the USA - decorated to order (in spot or CMYK).</description>
<content:encoded><![CDATA[<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017ee9ed88cc970d-pi" style="float: left;"><img alt="Money-salad-21" class="asset  asset-image at-xid-6a00d8345421ab69e2017ee9ed88cc970d" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017ee9ed88cc970d-320wi" style="margin: 0px 5px 5px 0px;" title="Money-salad-21" /></a>If you are touting your skills as creative agency, then you want to make sure that your prospecting / capabilties kit shows off your creative talents. &#0160;</p>
<h2>That sounds like common sense - but how many of us really do put our money where our mouth is?</h2>
<p>When you make contact with your clients, are your materials showing off your talents? </p>
<p>Consider taking an inventory of <strong>your</strong> capabilities, prospecting, self-promotion kits. &#0160;How do these collateral pieces represent you? Could you use some upgrading?</p>
<p>Now, <strong>offer to do the same inventory for your clients</strong>. &#0160;Browse what they use to open doors, prospect, tout capabilties, build relationships, thank clients. &#0160;<em>Are those materials really showing them off? or are they sub-optimizing their efforts and image?</em></p>
<p>This Creative Design Agency is showing off capabilties by putting their money where their mouth is - with good, no, great, design. &#0160;This mini folio touts a CD hub to place a digital capabilties CD, and every surface is used to project the power of creative design. &#0160;</p>
<p>This ready-made item (<a href="http://www.theplatformgroupgallery.com/StyleDetail.php?id=398" target="_blank">40-34 R-12</a>) is from the <a href="http://www.theplatformgroupgallery.com" target="_blank">GalleryBoard Packaging line </a>-- and is one of the over 400 ready-made, made from 100% recycled content fiberboard press kits, folios, binders, gift boxes and desk storage in the line. &#0160;All made in the USA - decorated to order (in spot or CMYK).</p>
<p>The Case Study flyer is available for your use as a <a href="https://www.dropbox.com/s/o1eidduqyfkq6qu/Experience_ShowcasePackaging_Flyer_Best-in-Show-Sample-Portfolio.jpg" target="_self">jpeg</a> or <a href="https://www.dropbox.com/s/f0rteppm93ln4wp/Experience_ShowcasePackaging_Flyer_Best%20in%20Show%20Sample%20Portfolio.pdf" target="_blank">pdf</a>. &#0160;Other case studies available in our dropbox library (email for permission link) - and in albums on the <a href="https://www.facebook.com/galleryboard?fref=ts" target="_blank">GalleryBoard Packaging Facebook page</a>.</p>
<p>
<a class="asset-img-link" href="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017ee9eda3de970d-pi" style="display: inline;"><img alt="Experience_ShowcasePackaging_Flyer_Best-in-Show-Sample-Portfolio" border="0" class="asset  asset-image at-xid-6a00d8345421ab69e2017ee9eda3de970d image-full" src="http://theplatform.typepad.com/.a/6a00d8345421ab69e2017ee9eda3de970d-800wi" title="Experience_ShowcasePackaging_Flyer_Best-in-Show-Sample-Portfolio" /></a><br /><br /></p><div class="feedflare">
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<category>Advertising</category>
<category>Case Studies</category>
<category>Platform Group Talk</category>
<category>Resource Documents</category>

<dc:creator>allison@theplatformgroupgallery.com (Allison Gower)</dc:creator>
<pubDate>Tue, 02 Apr 2013 12:29:19 -0500</pubDate>

<feedburner:origLink>http://blog.theplatformgroupgallery.com/2013/04/creative-service-agency-puts-best-forward-with-best-in-show-capabilities-kit.html</feedburner:origLink></item>

<media:credit role="author">Allison Gower</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Showcase Packaging - Press Kits, Portfolios, Gift Boxes, Binders</media:description></channel>
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