Sadly, imposter syndrome is amplified by the power of social media. #lovehaterelationship

Let’s be honest…

Not everything you see on social media is an accurate representation of the truth.

Don’t believe me…take a look at this post “memory” from six years ago.

July 12, 2013 marked the sixth “monthaversary” of Ed and my wedding day…

To celebrate the occasion on social media, I proclaimed “time flies when your having a blast.”

At the time of this post, I had a highly visible professional leadership role in my community. On the surface, everyone thought I had my act together.

To quote Maury Povich, as he reads a polygraph test results, “that is a lie”!

Underneath the surface, s#!t was falling apart.

#truthbetold I. Was. Miserable.

Not because my new husband was terrible. In fact, he was a total champ in handling the “emotional roller coaster” he just married.

I was miserable because I was living a double life.

In one “life”, I was this rockstar leader who had a cute little family and was envied for all the delicious dinners my husband made for me (again, thanks to social media for allowing me to share #foodporn pictures).

The other life, I was self-medicating with “comfort-food-while-sipping-pinot-grigio” and wasting my life purpose away by watching whatever trash reality television show was popular at the moment.

And, how I covered up my “imposter syndrome” symptoms was to focus on everybody else’s problems, except my own. I was also really good about going above and beyond to make people happy, just so I could prove to the world, I was valuable.

So much so, I barely had anytime to discover what made me happy.

And, I had been living that way for a looooooong time. Like, twenty-plus years, long time.

About a week after I shared this “social media” post, I officially hit “rock bottom”…

And, when you’re perceived as someone who’s got everything together, the “rock bottom” highlight reel never gets blasted on social media.

Thankfully, as soon as I recognized my dire situation, I also said (out loud) “I can’t get out of this mess…I need help!”

“Help” show up, two hours later in the form of another social media post to “win tickets to a life mastery weekend workshop”.

I got the tickets. Convinced Ed to go with me. And, made a commitment to start turning my life around.

In order to uphold my commitment, that meant I had to commit to another way of doing things.

I journaled.

I rearranged my schedule.

I nourished my body differently.

I took time to define what I wanted.

I stopped jumping to conclusions or worst case scenarios.

I released the expectation to be perfect and start showing the real me.

In other words, I took the time to fix the root of why my life was broken, instead of trying to slap a band-aid on it, hoping it would get better.

And, doing the “self-work” was the ONLY way to achieve success in my relationships with other people, finances, career and faith.

Taking on this commitment to remove my imposter tendencies wasn’t a cake walk, either. I ain’t gonna lie, it was a messy process to work through. But, I’m glad I stuck through it.

Within four months, I felt and looked healthier.

Within a year, my marriage and finances better than ever.

Within 18 months, I was able to leave my full time job to start my own company.

What does this mean for you?

Well, if you are a professional leader that can relate to any aspect of my story, here are some things you can do to turn your situation around:

• Journal your thoughts daily

• Evaluate what you’re spending your time on

• Mind your food and exercise

• Get to the root of why you feel like you have to be perfect or why you jump to conclusions

• Stop focusing on what you don’t what and get clear about what you “SPECIFICALLY” want

Flash forward to today…sure, there are plenty messy moments that have happened (personally and professionally) since my commitment to making changes. 

What gets me through the messy moments (or when I feel “imposter syndrome” creeping back in) are the tools and techniques I have learned to help me navigate these moments with confidence. 

I gave you some ideas of where you can start to handle your own imposter syndrome symptoms, but if you what to dive deeper into this stuff, so you can finally create a lasting transformation for your life, career, health, relationships, finances and faith…

Let’s talk!

I can guide you from where you are to where you want to go. But, you’ve got to want your transformation more than I want it for you,

If you feel like imposter syndrome rules your life, you can’t afford NOT to do something about it.

Ready to make epic s#!t happen for you business and life? Let’s talk. I guarantee, after our chat, you’ll know your next best steps to take, in order to get the results you desire.

Do. Have. Be!

Much love,

Erica

P.S. If you’re wondering what I have to say about my marriage on my six and a half years anniversary…

“Time flies when you are committed to being a better version of yourself. I am grateful to have a supportive partner to walk this journey with me, messy parts and all!”

I eventually came up with what I thought was going to be a memorable thing to say to such a celebrated actor...when I was getting ready for the gala AND watching the pre-Oscar festivities (a.k.a. the Red Carpet event) on television. 

Matthew and his wife, Camilla were being interviewed on the red carpet and I thought..."that's it! I will compliment how gorgeous his wife looked during their red carpet interview."

Flash forward about three hours, Ed and I got the text notification that it was time to do our meet & greet with Matthew. As we waited in line, I silently rehearsed what I was going to say when we met Matthew.

Before I knew it, Ed and I were next in line to say hello and take our photo. Once it was our turn, Matthew flashes his million watt smile and says, "Hi, I'm Matthew McConaughey!" Then, I say, "Hi, I'm Erica Castner, I just saw you and your wife at the Grammys!'

The three of us pose for our picture and Matthew says to me, "I believe you meant, the Academy Awards?" 

Ugh...talk about a total face palm moment...so much for rehearsing what I really wanted to say.

The only thing I could do was sheepishly say, "yes, that's what I meant...thank you for being here and for all the work you are doing in your foundation."

Now, what does this story have to do with accomplishing business growth goals? 

Well, about a year and a half before meeting Matthew, Ed and I met the founder of the charity gala Matthew was being recognized for his charitable contributions.

The first time we met the founder, we learned a little bit more about his organization and made a commitment to continue the conversation with him.

Over time, we built a relationship with him. Each time we connected, we brainstormed ideas to help us accomplish our business growth goals faster. The intention of every conversation was to be of service FIRST.

As a result of being focused on building quality relationships, collaboration and support for someone else's goals, Ed and I got have a memorable moment with Matthew McConaughey.

I share that story with you because...Matthew McConaughey is a metaphor for the big goals you want to happen in your business...

...Quality Clients
...Expanding in other markets 
...Being featured as an expert on a big platform like television, a national (or international) conference, a credible on-line media source

And, if you don't have the big budgets to land these opportunities, how do you get them? 

By...

...being willing to have conversations with people...not just potential clients, but people who are already talking to your ideal clients
...building quality relationships
...brainstorming ideas with others accomplish each other's goals faster
...setting the intention that every conversation you have is to be of service FIRST.

And, when you do this consistently, you will win!

I know what you're thinking, "this all sounds good but, where do I start?" or
"How will I know if I'm building relationships with the right people? or 
"Am I doing the right things to put my brand in front of the opportunities that are going to give me the best return of my investment?"

I hear you...and that's why I have put together the "Find Your Ideal Clients" Challenge.

If you want a streamlined way to get in front of more opportunities to expand your brand, impact more people, increase your influence and credibility, join me for this unique, "action-packed-yet-get-it done-fast" challenge. You’ll get instant access to the content. Sign up here! 

The 21-day challenge is stacked in three phases to help you find, connect & convert your ideal clients faster. Join us for the challenge today!

Your time is too valuable to chase down cold leads. You are meant to make an impact in a meaningful way and let the world know you are the premiere leader in your field.

Take me up on the invitation to join me for the "Find Your Ideal Clients" Challenge. 

Time to rock.

Take Care,

Erica

“You make your mark by being true to who you are and letting that be your staple.” —Kat Graham

I watched the DWade Budweiser commercial yesterday morning... Have you seen it, yet? t’s funny how my “allergies” decided to act up when I was watching it.

In all seriousness, it struck a cord with me and it got me thinking about something I wanted that often makes (even the most purpose and impact driven) professionals feel inadequate.

Here's what came to mind, after watching the commercial:

How often do we let the “thing we do", define us?
How often do we spend time chasing impact vs. chasing dollars?
How often to we use our “influence” to something that supports a cause, bigger than us?

Spoiler alert, in the end of the commercial, Dwayne’s mom says to him, “you are bigger than basketball.”

The way I view it...we are all “bigger” than what we define as our role, title, or job. 

And, when you put conscious effort to making an impact...beyond your "job"...that's when magical stuff begins to happen.

Don't believe me? Well, listen to this...

So, I watch that commercial yesterday morning (thankfully before putting on any make-up) and then, went to facilitate a career readiness program.

I have facilitated this six-week program for ten cohorts, over the past three years. Yesterday's session was "Week 3" in the program. I don't know what it is about "Week 3" but it always seems to be the most transformational week for the participants of the program.

Well, yesterday...I got smacked with my own sense of full circle transformation when one of long time supporters/speakers for the program shared a story how she finally got some news that was going to transform her career path!

When she connected the dots to how she landed this opportunity, the dots led her back to taking action on an idea I shared in a previous session, from three years ago!!!

I talk more intensively about it here in my latest video. Check it out below!

For over two decades, Erica Castner has helped business owners and service providers improve their communication skills to find, connect, and convert their ideal clients. In addition to working with small business owners, Erica has had the privilege of working with (and for) nationally recognized brands such as: Lancome Cosmetics, Victoria's Secret, Sprint and the Miss America Organization, just to name a few.

My point, no matter where you are in your professional journey, be focused on sharing lessons (AND learning lessons) to help you define the impact you want to create.

And, if you reading this but, feel like you’re identity is wrapped up in something else that isn’t aligned with what you want your legacy to stand for...

What is one simple action step you can take TODAY towards making the impact you want to have, while you still have time on this planet?

Is it a random act of kindness?
Is it applying for your dream job?
Is it going to that networking event to make new friends?
Is it staring a new initiative that’s outside of your comfort zone but you’re prepared to do it anyway?

What is it? 

Now, go do it... and remember....

You are bigger than a “job” and definitely bigger than where you are today!

Time to rock!
Erica

P.S. Extra cool bonus points for you if you can tell me your most impactful take-away, in the comments section of the blog.

On this episode of Purpose Driven Professionals, we check in with Leigh Clark, who’s mission is spreading kindness around like confetti.

Leigh M. Clark wants to prove wrong the skeptics who say that there is no good left in the world. She has ambitiously taken on the mission of making the world a better place through random acts of kindness, with the hope of putting a smile on a stranger’s face.

Today, Leigh shares how she began Kindleigh, an organization that spearhead numerous “random acts of kindness” initiatives throughout the country. She and the “Kindness Community” will be putting a spotlight on seven different Southwest Florida non-profit organizations at the Inaugural “Kindness Ball: An Adult Prom” on February 22, 2019 in Fort Myers, Florida.

Register for The Kindness Ball: An Adult Prom

Join the Kindness Community on Facebook

After you watch the video, be sure to add your “topics” in the comments below. You never know who might be reading this thread and need a speaker like you!

I recently chatted with Stacie Thompson of Ninth Wave Motivation on her ideas on how to achieve goals in the New Year. Stacie is super passionate about helping women achieve massive goals through collaboration and camaraderie.

Stacie once felt overwhelmed by the demands of life and struggled with “finding her tribe”. This led Stacie to forming a community called, Ninth Wave Motivation (the name stems from her Malibu roots, the allure of water and the thrill of surfing).

Her group of “Surfer Sisters” in Ninth Wave has been around since 2007 and she is getting ready to embark on a new wave of programs for women who are open to exploring new adventure for themselves and want to soar to new heights in their career, health/fitness, relationships, and confidence.

Listen to the interview above. Learn more about the upcoming “I Want I All” Summit in Fort Myers, Florida.

Wrinkles, gray hair and a mundane life were all the things I was destined to get as a consolation prize for turning forty.

At least, that’s what I thought when I turned twenty. In fact, turning twenty on September 12, 1998, felt like a major milestone and forty felt like it was a million years away. 

I also felt I had lived so much life and convinced the lessons I had learned, up to that point, were going to be enough to get me through all aspects of my future life.

At the “wise” age of twenty, I was working my “dream job”, managing the Estée Lauder counter at Elder-Beerman and it would only be a matter of time before my long time boyfriend would propose marriage. 

Within six weeks of me turning twenty, life took a bit of a turn. I found myself taking a new job, at a clothing store in the same mall, which was kind of cool. What wasn’t cool? My now ex-boyfriend parading his new girlfriend in front of the store I worked in.

I was devastated, embarrassed and convinced I would never find true love again. And, if I felt this bad at twenty, what was my life going to be like at thirty? Or worse, at forty?

I know, dramatic, right?

Flash forward to today, September 12, 2018 - My fortieth birthday. That twenty year old girl seems like she existed a million years ago. Despite a few wrinkles and a few (a-hem) platinum hairs, my life at forty is far from mundane. In fact, it rocks!

Why? When I turned thirty-five, I made a commitment to myself to change the way I wanted life to be like. This commitment required me to put a spotlight on some sh!t I had covered up for a long time. You know, the typical life events we stuff away and try not to think about until there is a more convenient time to deal with it.

News flash…there’s never really a convenient time to deal with it.

From thirty-five to forty, the lessons I have learned from emotionally processing my past has given me the greatest gift of all…freedom. 

Up until today, I wasn’t sure how I was going to sum up the last forty years in a way that did not seem self-serving. 

So, instead of condensing my life’s work into a few short paragraphs, I wanted to shared some of the lessons I have learned, over these last forty trips around the sun, in the hopes you apply one or more of these lessons to your life. I’ve also added some of my favorite quotes.

1. You’re not forever indebted to anyone…not even family members.

2. Actions always speak louder that words.

3. “You can’t give birth to an adult.” - Brian Smith, Founder, UGG Boots

4. Personal mastery is a team sport.

5. Confidence comes from doing. “Twenty years from now, you will be more disappointed by the things you didn’t do than by the things you did.” - Mark Twain 

6. It’s okay to ask for help.

7. You are what you eat.

8. “The solution to your biggest problem has already been discovered somewhere else.” - Jeff Hoffman, Co-Founder of Priceline.com

9. Negative people, trash television and mindless social media scrolling are the biggest soul crushers.

10. You can’t be everything to everyone.

11. Always be learning. You’re either green and growing or ripe and rotting.

12. “It isn’t where you came from. It’s where you’re going that counts.” - Ella Fitzgerald

13. The fastest way to get through your biggest fear is to do the thing you fear.

14. Everything is hard, until you do it enough…and then, it becomes easy.

15. “Don’t be an ASKhole.” - Ken Courtright 

16. Energy is everything.

17. It’s better to be fascinated than fascinating.

18. There’s no such thing as try. You either do or you don’t.

19. “You can’t always get what you want.” - Mick Jagger 

20. Focus on building quality relationships and be ruthless about eliminating toxic ones from your life.

21. If you don’t like something, change it. If you can’t change it, change your attitude” - Maya Angelou 

22. You can accomplish anything…as long as you put in the work to make it happen.

23. “Sometimes, you will never know the value of a moment, until it becomes a memory.” - Dr. Seuss

24. The common denominator in all your chaos is you.

25. “How you do anything is how you do everything.” - T. Harv Eker 

26. Be committed to being of service first…everything else you could ever want to some to you if you follow this principle.

27. “Seek council, not opinion.” - Greg S. Reid

28. You attract what you are, not what you want.

29. Overcoming your biggest challenges means getting to the root of why it’s a challenge to begin with.

30. Be an advocate for YOU and your health. 

31. “Your set back is really a set-up for your comeback.” - Miss Florida 2018 Taylor Tyson

32. Surround yourself with people who challenge you to be better than yesterday.

33. Knowledge doesn’t have any power until you apply it.

34. “Character cannot be developed in ease and quiet.” - Helen Keller

35. Never be content with being the smartest person in the room.

36. You are never too old to set another goal or to dream another dream. - C.S. Lewis

37. Giraffes don’t have vocal chords…(this one won’t make much sense without context. I promise, there’s a great story behind learning this lesson but I will run over my word count if I share it now. Message me if you want the full story.)

38. Your ability to follow through will determine what opportunities come your way.

39. If it doesn’t challenge you, you won’t change you.

40. “Whenever you are asked to commit to something, ask yourself these two questions: 1) Is this in line with my mission and vision? and 2) Is this something I can commit 100% to? If you can’t say yes to BOTH questions, then politely decline the request.” - Robert Riopel

Now, I want to hear from you. Which of these “lessons” resonate with you? I’d love to hear your thoughts. Share your ideas in the comment section below.

I can’t wait to see what’s in store for the next decade.

As always, thank you for being a part of my tribe!

Much love,

Erica

P.S. I had a chat on Josh Patrick's "Sustainable Business" Podcast. Although the topic was about networking effectively, I shared some ideas on how to let your peers, prospects, clients know you care. I'd love for you to check out the interview here!

Today is the first Monday of July. Today starts a brand new “sales” month and the start of the second half of the year. In the business world, fresh starts are always well received.

For me, the beginning of July has been more about reflection, these past few years.

Why? I’ll get to that, in a moment. But first…

Have you ever had a dream wake you in the middle of the night? 

What about a dream that was so vivid and impactful that you had to get up, take some notes on what you dreamt about, just so you didn’t forget about it later?

I had one of those dreams Saturday night…and, it was about my late brother, Will.

If you didn’t know, my youngest brother, Will passed away in 2012. It was sudden. He had just turned 22.

Tomorrow, July 3, he would have been 28…hence, why I tend to be in reflection mode in July.

I think back to when I was 28. I am remised to say…I pissed away a lot of days. It’s time my little brother never even got to experience.

Although the details of my dream about Will are a bit fuzzy…the message was quite clear: Make TODAY count!

In the past, I have discussed the power of being intentional. If you’ve been reading my blogs and emails for a while…you’ve heard about my morning routine and how part of my routine is writing down my intention(s) for the day.

And, even when I write down my intentions, I’m the first one to admit...I have days when I don't follow through (damn, human nature). 

But, because I am given the gift to live another day…I get to another chance to act.

When I started my day yesterday, I felt this “pull” to do something meaningful to acknowledge Will’s birth month.

So, here’s what I came up with… for each day of July, I encourage you to set (and follow through on) one intention a day that will #maketodaycount.

You ONE daily intention can be something to help:

• Yourself
• Your business 
• A friend
• A stranger
• The community at large

Start each day with writing down the ONE intention (not twenty-seven) you’re going to take action on, in order to #maketodaycount. Then, on that same sheet of paper, jot some notes about why it is important for you to follow through.

Why am I asking you to only set one #maketodaycount intention?

Ever have days where you feel like you were totally busy yet, nothing got done? This “challenge” is all about taking a deliberate step towards accomplishment.

You'll feel more fulfilled in knowing you got the most important "thing" done. One win, leads to more wins. This momentum compounds over time, leading to you celebrate HUGE wins.

Make sense?

Now, I’d LOVE for you to share your daily intentions with me. 

If we are not already connected on Facebook, let’s connect. I will be encouraging those who want take me up on the #maketodaycount challenge to share their daily intentions and any “a-ha” moments with me there.

Of course, you can always share your thoughts with me, by replying in the comments below!

Let’s celebrate the gift of being able to live another day…

#maketodaycount

Let’s do this!

Take Care,
Erica

P.S. Let's connect on Facebook, if we are not already connected...the #maketodaycount discussion will be there, as well!
 

So, the "what to consider before you attend a networking event" question gets asked more often than not.

Last week, I did a short "live stream" (see below) to explain what you might want to consider, the next time you are thinking about joining an organization or attending a networking event.

Now, this isn't a list of "what to do while you're at an event"...that's a different training for another time.

What this list IS going to help you with is how to determine if a networking event or organization is a good fit for your goals. 

Although the video does a great job explaining what to consider before you attend a networking event, here is the "cliff notes" version:

• Is the event attracting to people who are likely to refer you business?
• Is a freebie or is there a premium investment to participate (trust me... you want there to be a  "premium" investment?
• Is the event inviting ev'rybody and their Momma? (i.e. there's no rhyme or reason as to who the event is truly for)?
• Can you try the event "on for size"? 

If these points seem vague, check out the full explanation in the video below!

After you watch the video, I would love to hear from you.

What was your biggest take-away from the points to consider before you attend your next networking event?

Leave your comments below so we can continue the conversation.

Remember, the quality of your networking efforts determine the quality of your referrals and the clients you serve. Choose your networking events wisely!

Take Care,

Erica

Procrastination, perfectionism, and second guessing choices are all culprits of not having the ability to accomplish your goals. In business, these culprits can cause additional side effects like: missed opportunities, extra work, and diminishing confidence.

In spite of fears, great leaders know how to navigate though the fears. They understand that fears, anxiety, and raw emotions come with the territory. However, they channel that energy in a productive way, to help them accomplish more, even when they are working through some level of resistance.

Today's blog is inspired by one of my own "resistance moments" that happened a couple of week’s ago, during my gift-daughter’s birthday celebration.

Ed’s daughter, Brooke (a.k.a. Doodles) is quite a thrill seeker. For instance, on her 13th birthday we jumped and flipped at the indoor trampoline park, Sky Zone. When she turned fifteen, we climbed and zipped our way through, Tree-umph, a “ropes course in the trees”.

It only seemed logical to take her somewhere were she could defy gravity altogether. If you’re guessing sky diving, you’re close. Doodle’s dad and I agreed that indoor skydiving at IFly in Tampa would be a safer alternative to actual skydiving.

Ed and I were super excited and could not wait to surprise her. But, the real surprise came to me. Let me indulge you in a story about it, as I share 6 Ways to Accomplish Your Goals, In Spite of Resistance.

1. Time is expensive…trust your guide

Team Castner arrived at IFly Tampa a little early. This gave us some time to view the other “fliers”, before we were called into the queue. With all this extra viewing time, we all carefully studied how others were embracing the tunnel.

Of course, we were given more formal instructions from our “flight” director, Drew. He was thorough, yet entertaining, during his instruction lesson. He said, “your time in the tunnel is expensive. Let me guide you so we can make the most out of your time and experience.” 

Now, how many times do you go through life without proper guidance or leader who has already mastered the very thing you are wanting to accomplish?

I was quite sure about my ability to master the tunnel, as Drew was extremely reassuring that we would all “rock” the experience. All I had to do was trust my guide, right?

Bonus: Write down all the areas in your business you are “flying solo” or wasting time on. 

2. Tune out distractions, nervousness and fear

Perhaps you are aligned with a guide but you struggle with tuning out the fears, noise, distractions that keep you from achieving your goals.

Once we were all suited up (yes, there’s a few pieces of gear we were required to wear), we entered into the flight chamber. Among the ten people who entered, my sweet family was scheduled to go first. Each “flier” got two flights, one to get our bearings and the second flight allowed us to fly “higher.”

The birthday girl went first. Being a former gymnast and current dancer, Doodle’s was able to pull off her first flight flawlessly. Our oldest daughter, Lauren went next. She took to the wind tunnel like a fish to water. 

Up next? You guessed it, yours truly. I eagerly stepped up to the doorway into the tunnel and assumed the “belly flop” position into the wind tunnel. With a minute and fifteen seconds on the clock, I was convinced that I was going to make the most of my time by following the all the “pre-flight” instructions. 

There was just one problem…

3. Pay attention to the signals

In my head, I was focused on all the motions. After all, I wanted to look like an adventurous “cool mom” in front of my kids. What could possibly go wrong? 

Well, everything. The one thing I hadn’t anticipated was the 105 mile an hour winds at your face doesn't exactly make for easy breathing conditions. 

Instead of focusing on what I was supposed to do, I let the fear of “air drowning” take over and was not able to pay attention to the instructor’s hand signals. Staying focused on his signals would have more than likely saved me from the overwhelming sensation of suffocating.

My first flight in the IFly Tampa wind tunnel was brutal. Check out what went wrong at about the 38 second mark.

Bonus: Write down any fears, emotions or circumstances that are causing any resistance. Then, write down “why” these reasons are holding you back.

4. Smile through the process

During our pre-flight instruction class, Drew mentioned to smile because our flight would be “caught on film.” He also said, smiling releases endorphins. Endorphins make you happy. Too often, I see business leaders go through the motions of creating their business and life without smiling, physically or metaphorically.

I also heard in a Tony Robbin’s interview that when our posture is upright, our chin is up and we have a big ‘ole grin on our face, we are more likely to override “negative” or “limiting” emotions. 

When I looked at the video of my “first flight”, my face was tense and filled with terror. 

5. Don’t give up after a failed attempt…give it another go 

It should come as no surprise that my first flight in the wind tunnel sucked… literally. 

As a stammered back to my seat, I was pretty convinced I would not go up a second time. However, as I waited for the rest of my team to get through their first flight AND witness my girls second flight I thought, I’ve gotta follow through, in spite of my fears. 

Right before I went in for my second flight the instructor said to me…

6. “Be still” - Drew, the IFly Flight Instructor

One of the hardest leadership skills to acquire is the ability to be still. Whether you are navigating the wind tunnel or the game of life, there’s great strength in your leadership abilities if you can be still.

Being “still” gives you the freedom to let the flow of other peoples genius’ go to work for you. This also empowers you to start delegating the sh!t that clearly needs to get off your plate so you can get back to focusing on what YOU are truly gifted at.

When I allowed myself to trust Drew’s ability to guide me safely through my next flight, I was able to enjoy the experience. Instead of using energy to resist support, I redirected the energy into feeling excited and pumped.

My second flight was much smoother. You catch a glimpse of my oldest daughter leaving the wind tunnel right before me.

Bonus: Identify two areas in your business/life that could use some additional support. Then, write down what would change for you, if you could get more support in these areas.

If you’re thinking to ask, “Erica, would you do it again?” I would answer, “yes!” 

After all, the only way we master the art of accomplishing even bigger goals is by moving through resistance. Although, I'm not saying I want to necessarily master the sport of indoor skydiving. 

Now, I want to hear from you…

What is a goal you want to accomplish but resistance is getting in the way? Share your reply in the “comments” below. Your reply will help me, help you in future blogs, podcasts and videos.

With that said, it’s time to rock, my friends!

Take Care,

Erica

About Erica Castner:

Focused on the art of productivity and partnerships, Erica Castner is a business and breakthrough coach with a successful track record of helping thousands of businesses and entrepreneurs turn ideas and goals into results and accomplishments.

She offers workshops, as well as one-on-one coaching services, that are designed to help business professionals influence a group of ideal clients and ultimately enhance productivity, presence and partnerships. 

As a business professional, the thought of cutting back your meeting times by fifty percent can sound as mythical and air fairy as a glitter-covered unicorn, showing up on your door step.

I don’t want to generalize all coffee and lunch meeting requests, but at the risk of generalizing…

Chances are, most meeting requests are thinly veiled by people who are seeking an opportunity to:

• “Pick your brain”
• Pitch a product/service to you
• Get advice on growing the other person's business
• Or worse, a review of your LinkedIn connections, printed out on an excel sheet, asking you to spill the beans on whether of not  they could be a potential client for them...Yes, it's happened to me before!

Ain't nobody got time for that, right?

Now, if a meeting request is in fact, an official business meeting to learn if your product of service is a good fit for them, most people will be pretty direct about “setting up a consultation appointment”.

In any of these cases, you will want to have a script sequence that filters the meeting request. The script sequence will vary depending on the type of meeting. 

Regardless of the meeting request, all first time meetings should be no more than 12-15 minutes and done via phone or video conference. Why? 

Most meetings are a huge waste of time. And, if you are not diligent about honoring your time, other people will (by default) dictate how you spend your time.

I first began using a version of what I know call " The 12 Minute Meeting", as early as 2011. This system as certainly evolved, over the years. In fact, I would love to one day call this system the "5 Minute Meeting".

Until then, I wanted to share with you some helpful tips on how you can dramatically cut your meeting times in half. 

Step one: Get a calendar scheduler account. You can send people a link to schedule their appointment with you.

One of the biggest time sucks with meetings is actually setting up the meeting in the first place. I used to feel so over-whelmed by all the back-and-forth emails.

I thought if I picked up the phone, it would stop the ping-pong of emails and hook a sister up with a few precious minutes.

But then, I had to then remember to put the appointment in my calendar. Of course, this is easier when you are sitting in front of your computer.

Now, if you are on the road and using your phone a lot, switch tasking can be the biggest culprit of not getting the appointment on your calendar.

What saved the day? An on-line appointment scheduler did and it can rock your world, too.

Here are a few examples to check out 

• Calendly
• YouCanBook.me (learn the story of how Youcanbook.me started)
• AcuityScheduling
• ScheduleOnce

Step Two: Setting up your meeting software

Do you like spend more time in your car, going back and forth to meetings? I didn't think so. I know there are some wonderful benefits of connecting face to face. And, by all means, when the time is appropriate, meet up in person.

However, most meetings or "getting to know you better" chats can be done, via phone or video conference. Here are a few tools I have used to cut down on my driving time:

• Zoom.us
• Skype
• Freeconferencecall.com

Step Three: Script sequence

Let’s assume you get an email request to “meet up for coffee”. A request like this is pretty vague. Since you are now the keeper of your time, you will want to find out for sure why the other person wants to connect.

First things first…find out why people want to meet with you.

For that, I’m going to let Marie Forleo explain this…after you watch her video, be sure to come back to this article…it’s going to be juicy.

Second, Let’s say you mutually want to connect with the person who’s reaching out for a meeting. Cool…here’s how you could reply to their email:

Hi _____,

It’s great to hear from you.

I am eager to learn more about your current areas of focus and how I can support you. To set up a time for our “getting to know you” call, please visit my calendar (make sure you link your calendar) to find a time that convenient for you. 

You’ll notice my meeting times are set up in 15 minute increments…I have incorporated this shortened meeting method because I value your time. 

Once you confirm a meeting time, I will send you a confirmation email with a short agenda of what to expect during our call.

Again, I look forward to connecting during our brief, yet action packed call.

Take Care,

(Your Name)

Now, what will happen when the person who’s reaching out, actually books the appointment, via your online appointment scheduler?

In most calendar tools, you will have the freedom to send them an automated confirmation and automated reminders.

As a bonus assignment (i.e. an activity you’ll do on your own, outside of the space of this article), you will want to come up with the script for your automated confirmation and reminder emails.

Some things to consider:

Most calendars are coded to already have to date and time of the meeting. You will, however, have to fill in the gaps, such as:

• The number or access code to your Skype, Zoom, Conference call line or phone number
• Who’s calling who, if you are using a phone
• What will the meeting entail (what’s the agenda)
• What is your meeting cancellation policy (I say something like, “If you need to cancel or reschedule, I kindly request a 24 hour notice.”
• Anything else that may be relevant to your meeting (this will vary by industry, but if you need some ideas specific your your situation…you should connect)

Step Four: Having your meeting

Once you have connected with all parties for your meeting, it’s important to set the stage for how you expect the meeting to go down.

After brief pleasantries, I say something like, “Hey, before we get started, I wanted to confirm I’ve budgeted 15 minutes (or what ever length of time you have predetermined) for our call today. Does that still work out in your time frame?”

If they agree, you could say something like, (and this is more of a “getting to know you/collaboration call), you could say something like:

“I am looking forward to getting to know more about your current areas of focus and I’m excited to share a little bit more about what I’ve got going on. My first question for you is…”

Now, I can’t going into nitty-gritty details about how you continue the convo. Part of the scripting process is you doing your own exploration of what feels authentic to you. News flash: you will actually have to have conversations with people to know if you truly connect with your words. 

So what happens if they other person is “Chatty Cathy” and you were not able to get your time to share before your meeting time is wrapping? 

Unfortunately, that happens sometimes. Use your instinct to determine if you want to continue the conversation. If you do, set up another time to reconnect. 

If the conversation leads to the two of you having a deeper discussion around working together, let them know your next step in your on-boarding process. 

Don’t have an on-boarding process?

Here’s another bonus assignment: Visualize your ideal roadmap to how you might bring on a client or referral partner. Then, write this down…step by step. This varies by industry and company. 

If there is anything the two of you have to follow-up on, let them know when you plan to follow-up with them with what you said you were going to do. Make sure this is within 24-48 hours.

What ever you do…

• Be of service, FIRST!!!
• Be cool
• Don’t be in a rush to get EVERYTHING in…hopefully, this won’t be the last time to connect with this person. You will have plenty of time to share and explore as you build your relationship.

I hope this will help you in your quest to dramatically cut back your meeting times.

That's all I have for you now.

Until next time...

Take Care,
Erica

About Erica Castner:

Focused on the art of productivity and partnerships, Erica Castner is a business and breakthrough coach with a successful track record of helping thousands of businesses and entrepreneurs turn ideas and goals into results and accomplishments.

She offers workshops, as well as one-on-one coaching services, that are designed to help business professionals influence a group of ideal clients and ultimately enhance productivity, presence and partnerships. 

Whether you attend networking events, implement digital media strategies like blogging, videos, and podcasts, or write a book…it all boils down to one thing.

Is anybody going to listen to what you have to say? 

Chances are, you rely on “word of mouth” referrals to help you spread the message of being the “go-to expert” in your industry. Networking events are a popular method of building a team of referral partners.

Once upon a time, I used to think, the only affordable way I was going to get my message out to the masses, was to flock to a ton of events. 

While I was meeting interesting people, I was also getting burned out. At one point, I even considered ditching my networking activities because I was not seeing a return on my time investment.

Think about your own efforts, as it relates to getting your message in front of your ideal clients. Are you going to a ton of “events”? If so, which one of these scenarios best describes you? Do you: 

• See a ton of people you know and talk to them the whole time

• Avoid strangers because you do not know how to approach them

• Leave the event with too many business cards and wonder if you’ll ever connect with them again.

In any scenario, there’s a more productive way to connect with the people who are meant to hear your message. Here are some strategies to consider:

1. Be of service This will require you to always ask yourself: “How could I add more value?” or “How I can be supportive?”.

Those who are interested in what's happening in to the growth of their business in the next five days, five weeks, five months, or even five years from now, are not going to be able to sustain the growth results into their twenty-fifth year of business.

Being of service allows you to focus on building the foundation your legacy can stand on.

When you stop showing up like your mortgage and car payment depend on you “closing the deal”, opportunities to open more business relationships will come your way. 

This doesn’t mean you do everything for free but it does mean that you set the intention for every conversation, every blog, every ad campaign, every presentation, every interview with “How can I add value?”. 

Bonus: Identify at least 3 ways you can add more value to other peoples’ lives

2. Volunteering Volunteering allows you to align with influencers in the community. There is so much power in finding out what is going on in the world of your community’s “movers & shakers”.

Now, don't go into volunteering with the intent you are going to walk away with a ton of business. However, your probability to gain a new strategic partner or client is higher because there is a shared interest.

You’ll also want to ask these influencers “how can I support your current areas of focus?”. For one, it’s memorable (after all, when was the last time someone asked you that question?) and two, it sends the message that you care.

It also can create the opportunity for you to be recognized for the talents you get paid for. In fact, many of my “team consulting” projects came from a non-profit board member seeing me “in action”.

Bonus: Write down one volunteer commitment and how is this partnership going to create a win/win opportunity for you and the organization.

3. Masterminding Author Napoleon Hill, was a big fan of masterminding. (Side note: I highly recommend you go read Hill’s “Outwitting the Devil”). He thought every mind needed friendly connection with other minds for expansion and growth.  

Let's think about that for a moment. 

We live in a society where there is a ton of focus on competition and being the winner. 

When you are in mastermind mode, there’s only room for connection and collaboration. Everyone wins!

My first introduction to a mastermind was when my husband and I joined a group of business owners in 2014.

Once a week, we hoped on a call with people, from all over the globe. Some weeks, we shared the projects we were working on and asked the group for support. Some weeks, we had guest speaker. 

During the "support calls", I jumped in where I could to add relevant tips and "have you thought about this" suggestions. Since I led with my “being of service” hat first, I eventually got to be a guest speaker for our mastermind calls where I shared my expertise on mastering the art of productivity & partnerships.. 

I couldn’t even begin to teach everything they needed to know in our one hour call. However, I provided a ton of value in our time together. 

At the end of our call, shared with them how they could get templates and more training to walk them through a process to: attract more quality clients, expand their presence (off and on-line), master the art of productivity, and boost confidence.

And that, my friends, is how I was able to begin coaching clients in Canada, New Zealand and Australia, within ten months of launching my business.

Bonus: Write down the steps would you take to form your own mini-mastermind group, in the next seven days?

4. Align with strategic partners If the name of the game is getting in front of your most ideal clients, one powerful way to do this is is to build a partnership with the people who are already talking to your ideal client.

Ken Courtright shares, in an episode of his podcast, Growing Business Today, a powerful story about forming win-win partnerships. 

In the nineties, Ken had a chain of video stores in the Chicago area. In the summertime, business was super slow because everybody was out doing recreational things, instead of watching movies. 

However, four stores down, in the same shopping plaza, he noticed that there's a line out the door for the pizza company. 

Before this day, Ken had not had a conversation with the owner of the pizza company. 

However, Ken got a brilliant idea! He walked back into his video store, grabbed a ton of coupons, and went into the pizza store. Ken requested to put the coupons on the pizza boxes. Before Ken was kicked out for making such bold request (during a huge dinner time rush), Ken asked the pizza owner to give him a stack of coupons to put on every movie jacket in Ken's store.

Talk about an dynamic partnership, pizza and a movie! Right?

Bonus: Write down the 3 to 5 industries who are already talking to your ideal client. Take it one step further: make a list of where people in these industries, hang out.

SUPER Bonus Strategy: If you don’t know where find people in those industries, search LinkedIn. When you find them on LinkedIn…find out if they are on Twitter. Why? If they are actively using LinkedIn to publish articles or tweeting/retweeting…chances are, they are building their “world domination” plan. There might be some opportunity to play/collaborate in a bigger space than you already are.

5. Be a great “interviewer” While we are talking about the partners who could potentially refer us business, there’s a good chance we want to return the favor, right?

Taking the time to “interview” people, by asking open ended questions, helps us understand their current areas of focus. It can also weed out those people who are misrepresenting themselves.

What are some other benefits “interviewing” people? Well, you begin to find out their challenges and what is keeping them up at night. You may also get the inside scoop to upcoming events or opportunities to spread your branding message. 

It can also help you strike up conversations with influencers or people who have created billion dollar, iconic brands…anyone ever hear of Ugg Boots?

I had the opportunity to connect with the founder, Brian Smith, at a conference I attended in Philadelphia. 

A few weeks later, Brian shared a story about how he got on the “Oprah’s Favorite Things” Christmas show, while he was a guest on my podcast.

This opportunity would have never happened if I spent the meeting talking about me, instead of engaging in conversation to learn more about him.

It’s better to be “fascinated” than fascinating. Remember this always.

Bonus: Come up with six to eight sample “getting to know you better” questions you can ask people in your professional network

6. Guest blogging It’s one thing to write content for your own blog. However, it can get pretty magical when you can write content for other blogs.

Now, I understand, the thought of creating something for other blog can seem counter-intuitive. After all, if you are putting meaningful content out there, it would make sense to write it for your own website to increase the chances of more eyeballs coming to your site, right?

However, when you produce content for other blogs and website, you dramatically increase your visibility in the land of search engines because there is a high probability the person writing for the blog or website will link back to your website, as the source.

I know what you’re probably thinking, “Erica, where the heck would I even start? I mean, how do I know which blog or resource to write for?” 

If the thought of writing all those extra pieces for someone’s blog seems overwhelming to you, consider this. 

Connect with people who were already visible (i.e. creating and sharing content). 

• Follow them.

• Engage with them.

• Share their content with your followers.

Once you’ve done this for a while, ask them, “how I can support you and your current areas of focus?” Most important part of this process, follow through on supporting them.

Does this take a little while to build “know, like and trust factor” with influencers? YES! 

Does it guarantee that you’ll become “besties” with said influencers? No. But, it will build your reputation as a credible source in your field…and beyond, if you are consistent.

Bonus: Write down three ideas on how you are going to improve your B2B influencer relationships in the next 30 days?

7. Podcasting In 2012, John Lee Dumas set out to do something no other podcast host had consistently done before. Interview successful entrepreneurs, seven days a week. 

Today, he has over 1,700 shows in the bag and is THE authority in the podcasting realm. He teaches thousand of people who want to create, grow, and monetize a podcast. 

So, what if you do not have the desire to host your own podcast? Can you still take advantage of this audio platform to deliver your message? Of course, you can.

I have known business owners and heads of organizations who have built a successful strategy around being a guest on multiple podcasts which serve their ideal audience.

The best place to start is to make a lists of podcasts that might attract a similar audience to yours. You can easily search iTunes (under podcast) for keyword topics related to your business. 

Once you’ve gathered your list, take time to digest a few episodes of these podcasts, before you reach out to the host. Make note of details like: 

• Whether or not they interview guests

• Do they use adult language?

• Are they controversial?

• Is their mission in line with your mission?

To save you some time, you might want to consult with a podcast booking service to help you get booked on the shows that truly make sense for your goals.

Like with guest blogging, it is important for you to build credibility and rapport with podcast hosts. After all, the more popular shows get pitched a bajillion times a month. Stand out. Be of service to the podcast host before you even ask, “Are you looking for guests?”.

Bonus: Identify at ten podcasts that attract your ideal audience. You can easily search iTunes (under podcast) for keyword topics related to your business.

8. Speaking at local, state, and national events/conferences I could go on and on about this one strategy. Speaking about your “topic of expertise” is one of the most leveraged ways to get your message out to your ideal clients. For instance, many of my lengthy blog posts are reincarnated from my keynote presentations. 

Ever watch one of my short tip of the day videos? You can guarantee those tips came right from the script of my presentations. 

I’ll go over my word count if I told you all my “repurposing” content secrets. My point is: when you land a speaking opportunity, you can potentially produce enough content and digital media assets to keep you “top of mind” with prospects, referral partners, and even people who may want you to speak at their event.

Another thing about speaking, when you are first starting out, promise me you will not charge a flat fee, up front. There are so many strategic benefits to providing a complimentary, twenty minute presentation on your topic.

For starters, conference organizers are more likely to give you a "green light" to share how the audience can work with you in the future. Giving complimentary presentations on a frequent basis, will also allow you to test new content and topic ideas, relevant to your audience.

Bonus: If you have not done this, make a list of potential topics you could speak about. Under each topic idea, write down three bullet points that you would want to cover about the main point.

SUPER Bonus Strategy: If you already have topics you speak on but would like more opportunities to speak, make a list of local organizations who might need a speaker for your topic. Here’s a running start: Chamber of Commerce, trade associations, private leagues or societies, non-profit organizations, etc. 

At the end of the day, ask yourself “WHO is my message for and what am I doing to get it in front of THOSE people?”. This will help you create more success in getting your branding message in front of your ideal client.

Everything I have shared with you today is meant to make you more productive in elevating your presence and partnerships in your field.

I gave you some things to consider but, do you still need a little more direction? Let’s connect. I would love to learn about your current areas of focus and how I may be able to support you.

About Erica Castner:

Focused on the art of productivity and partnerships, Erica Castner is a business and breakthrough coach with a successful track record of helping thousands of businesses and entrepreneurs turn ideas and goals into results and accomplishments.

Castner offers workshops, as well as one-on-one coaching services, that are designed to help business professionals influence a group of ideal clients and ultimately enhance productivity, presence and partnerships. For more, visit www.thequeenofresults.com.

Influence. Authority. Expert-Status.

If you’re in business, you probably strive to embody these words. Sadly, many entrepreneurs get lost in the crowd. They lose sight of what’s important in the growth of their company.

Today, I reveal my top five ways to build “influence” in your industry and community! Download and listen below:

I share the story about the first time I moved to the Southwest Florida area. No friends, no job, no circle of influence.

I gained momentum but being out in my local community, practicing the five elements of building a strong circle of influence, that I am sharing with you today.

The podcast will also help you answer the following four questions:

• What marketing activities are you focused on? Which of those are producing the best results?
• Who can you align yourself with, strategically? In other words, who is already talking to your ideal client?
• When it comes to building business relationships, what distractions are keeping you from being present?
• Influence is won through being of service, first. How are you providing value to other peoples’ lives?

Remember, influence is won through being of service, first. In other words, how are you providing value to other peoples’ lives?

Consistency is key. Don’t give up on your relationship building efforts. Even when you feel like nobody is paying attention…it will pay off! I promise.

What was the most impactful lesson I shared to day? Leave your comments below.

That's all I have for you now.

Until next time...it's time to rock!

Take Care,

Erica

Recently, I asked my friends on Facebook, "What are your biggest social media pet peeves?". 

To my surprise, within one hour of the post, I received over thirty comments. By the end of the evening, there were over sixty comments. 

Of course, some of the comments echoed what another "friend" had already mentioned. After taking out the "repeated" pet-peeves, my team was left with compiling as list of forty-three, productive, social media pet peeves.

Now, I'm going to be completely honest and transparent with you. I have been know to break of few of these rules...before I knew better. 

To break free from the offending behavior, I've either been called out for my social media faux pax, reading an article similar to this (telling me what not to do), or have been on the receiving end of an annoying social media ambush and vowed never to commit such an offense again.

So, why am I drawing some much attention to a pretty negative topic?

Um...because I don't want you to waste your time on social media engagement practices that aren't productive or effective. 

As you read this list, honestly assess if you have ever found yourself acting out one or more of these social media pet peeves:

1. Alternative facts. Disregard for credible evidence
2. Mass tagging of people that have nothing to do with the post
3. Being added to groups without permission
4. Posting everything that goes on in someone's day!
5. Posting vague comments.
6. When people copy you posts and pictures as theirs
7. Adding me to a group without asking. Rude and wastes my time..I really wish this practice would stop
8. Posting on my timeline without asking. (I know I can turn this off, I just expect manners)
9. Someone asking a question to to foster discussion, then when you reply with your thoughts in an offer to facilitate discussion and support, getting told that you are "jacking" their post
10. Posting if you don't like/share you have no heart or you will die
11. Chain messages that say something great will happen if you send to a 20 friends, etc…
12. Political aspects are out of control
13. Hashtags... enough with the hashtags
14. Using text-speak, especially on Facebook and Google+
15. Passive aggression
16. If I get added to another (network marketing) group without my permission, I will scream
17. Negativity and complaining
18. Adding people to groups without asking their permission!
19. People who ask me to post something on my timeline if I am a "real friend." Being asked or given a guilt trip makes me want to post it less
20. Guys that use the word "yummy" to describe anything
21. Airing all your intimate dirty laundry! Just because today isn't so good doesn't mean things won't change tomorrow. Some people are quick to post every detail of their lives when they are hurt or angry and once its out there you can delete but you can't take it back
22. People that constantly "sell" on Facebook. I'm not your friend to only see you post about buying whatever MLM you're pushing. Once in a while is ok but if that's all you post about, you're unfriended or hidden
23. People that don't know things but charge ahead and misinform us
24. Kind of like the Facebook Disclaimer nonsense
25. All the “don't share, you must cut and paste” posts
26. When people use social media to bash their relationship and air their dirty laundry like it's a counseling session. It's mean tacky and just immature
27. Posting all of all of your intimate health issues and symptoms…especially when they post pictures
28. People that post horrific news stories
29. People that comment on your post just to start an argument or grab attention. Especially when it has nothing to do with the meaning behind the post in the first place.
30. Game invites
31. Correcting spelling. Like, get over yourself
32. Asking for an answer to something and getting a “like”
33. Selfies. No more selfies.
34. People who friend you and immediately try to sell you something without even getting to know you or pretending to be interested in you or what you offer
35. Non-stop selling and bragging about some product or business is quite annoying to me, and doesn't belong on a personal profile (save that for your business page or groups). 
36. Politics talk that bashes one side or the other
37. People I have never met trying to friend or connect without any explanation or introduction
38. Joining a group and then not searching in that group before asking questions. Almost all questions have been answered before... JUST SEARCH :)
39. Half full people. I immediately unfollow people who post negativity. I want to be uplifted by my friends and connections... not sucked into their negative outlook on life
40. You accept a friend request. You thank them for reaching out. You get the "thumbs up" emoji.
41. People who refuse to read the rules or watch the pinned video in a group
42. PMs telling me that they aren't selling me something when they are clearly trying to sell me something
43. How about these posts that ask you to post it to your page in order to get blessed or to have a great day. I may like what it says but don't like to be cornered to do it
44. What do some people post 50 times a day?? Do they not have anything else to do???

And, there was this comment: "Now after reading thru some of the things that annoy people, how many of us are guilty of some of the things listed above? I was reading some of them and thinking "uh-oh I do that" LOL Good Eye Opening Post!"

Although this article my be coming from a "tough love" place, I truly want you to shine in your social media engagement.

The next time you "post" something to your favorite social media platform, ask yourself if the post is going to support your goals or hinder them.

That's all I have for you now.

Until next time, it's time to rock!

Take Care,

Erica

No matter what you do to be “known” in your profession: networking events, social media, blogging, videos, writing books, podcast or television interviews, etc…it all boils down to one thing…

The answer: What do you actually SAY in all those scenarios? 

Once upon a time, I used to flock to a ton of events. Sure, I was meeting a lot of people and making friends. I was also getting burned out. I wasn’t seeing a return on my investment of time spent on these activities. I considered, what’s the point of networking?

But, it wasn’t until I started asking myself, “WHO is my message for and am I getting it in front of those people?”. This was my pivot and I want to give you some things to consider, for yourself.

For many of us, we rely on “word of mouth” referrals to help our business grow. For the sake of simplicity, let’s use the example of attending networking events.

When you go to a networking event, you either: 

-See a ton of people you know and talk to them all night
-Don’t know a lot of people and not sure how to approach these strangers
-You are so chatty and personable that you leave the event with too many business cards

Which one of these scenarios best describes you? In any case, I imagine you feel there’s a more productive way to “network”. If so, I’ve gotcha covered.

1. Figure out who you are looking for: Take some time and define what you are looking for in your network. Be proactive and create a list of strategic alliances that you want to form. Start with industries that complement yours.

2. Write the script: I give my clients an exercise to “write out” potential conversations with people they meet at networking events. The challenge is, they have to write three scripts: 

-Their ideal client
-The person that would be most likely to refer them business
-The person who may never refer you any business 

3. Decide where these people are hanging out: I gotta tell you, once I started getting super focused about where my ideal client was hanging out, the better my “new client” results were.

That’s all I have for you today…Remember, you rock!

Take Care, 
Erica

Standing out in your industry is a pretty big deal. Of course, we don't always do it for recognition. Most of us genuinely want to help the clients we serve.

However, being the "leader" in your field sounds easier said than done, right?

Quick question, have you ever said “anybody and everybody is my client”? If so, today’s tip of the week video is going to challenge you to think differently (in a great way, I promise).

Essentially, there are 7.1 billion people on this planet. I bet you’ll get pretty tired if you're focused on reaching all those people.

When think about serving the masses, we come up with other ways to address all their needs. We slash our prices, customize client offers and create new “gimmicks” to attract more customers. 

In reality, this simply takes our focus away from the things that matter. We spend more resources on things we shouldn’t, we overwork ourselves, and our client experience becomes “average”.

If your like me, you didn’t get into your business or career to be “average”. You wanted to help people solve a problem. You wanted to be known as the go-to person for “fill-in-the-blank”.

The way to reclaim that for yourself…it’s focus!

Focus on WHO you want to serve

Focus on WHAT problem you solve

Focus on HOW you do it better than anyone else

In other words…what’s your “competitive edge”?

I have some additional thoughts in my video “tip of the week”:

Erica Castner is the founder of Queen of Results Business Coaching and Consulting. Visit: www.thequeenofresutls.com for more information.

After you watch the video, let me know your most impactful take away in the comment section below.

Remember, you have the power to impact the whole world…now, go harness that power into supporting those people you find true value in what you do and who will happily pay you what your worth!

You’ve got this!

Take Care,
Erica

Write this down: The key to more focus and confidence is to shatter procrastination.

Whether you are a business owner or a professional who helps make a business run smooth, chances are, you wear a lot of hats.

It seems like EVERYTHING is vying for our attention. Even when we think we have the perfectly laid out plan, rabbit holes and shiny objects love to steer us off our course.

Before we know it, overwhelm mode kicks in. Instead of getting back on track, we spiral down further down the path of procrastination. 

I have known people who live in this vicious cycle, day in and day out. In fact, I used to look at the person in the mirror. 

Three years ago, I looked like a rockstar on paper. I had a dream job, a brand-new marriage and two beautiful gift daughters.

But, deep down inside, I was a workaholic, over weight, tens of thousands of dollars in debt, and I was pretty convinced that I was going to divorce court for the second time before I was thirty-five.

Why? I lacked a clear plan. I was saying "yes" to everything but not super clear on what I stood for. 

I also I didn't feel like I had the right support. But then again, I never trusted anyone to ask for help. On top of that, I felt like everyone else’s opinion mattered before mine.

My life controlled me. I was on auto pilot. I wasn’t fulfilled and it sucked.

But, my life transformed when I started committed to another way of doing things (i.e. someone else’s proven process to help me get from where I was to where I wanted to go).

I also changed my circles of influence. I had some wild characters that were more interested in where happy hour was than where their life purpose was meant to serve.

Being more focused also meant I needed to take the necessary daily action (or preparation) to accomplish the things I wanted to achieve.

So, how does any of this help you? Well, here are five ways to get you more focused, stop procrastining, and boost your confidence:

1. Hang out with good people:  Are you hanging around a bunch of people that are the first to tear down any bit of awesomeness you've got going for you? Your number one defense in keeping your focus (and sanity) is to align yourself with people who want to see you thrive.

If family and co-workers are the biggest thorns in your side, what can you do to limit the amount of interaction you have with them? Write this down and commit to this plan. Although you may not be able to control the actions of other people, be sure you are setting an example for other's by being a good person.

2. Ditch the television: In my former life, the 24/7 news channels ruled the airways on all three televisions in my home. On the rare occasion that I would get the remote control, I would turn the channel to some "real bad dance gypsy family" reality show. Ugh...I was completely poisoning my mind and freaking wasting my time!

Two years ago, I did "all media" cleanse for a week. It was the most liberating and productive way for me to honor my time. Today, I don't turn on the television (period) and I rarely have the radio on. I'm not suggesting that you cut all media from your life, but try eliminating one form that doesn't do much to serve you and your current areas of focus.

3. Create the ideal routine: The biggest concern I hear from busy professionals: they wish they had some magical plan or an ideal calendar to keep their life more focused. Now, when I ask this same professionals if they have ever taken the time create the ideal routine, they sheepishly say "no".

If you don't know where you are going, it doesn't matter which path you take. If it seems overwhelming to create your ideal weekly routine, start with mapping out what the "ideal" looks like on the weekends...or on a Tuesday. Take ownership of it somewhere, starting today, and then go from there.

4. Write s#!t down: I'm not talking about the mile long, "ain't nobody goin' get through that big 'ole list of busy work" to-do list, either. In my work as a coach, I am committed to help people cut the anchors that hold them back from creating the life and business they desire.

It’s important to ask: Why do I keep procrastinating or losing focus? Why do I avoid new experiences? Or, make new friends? Or, go to the gym? Why do I second guess my ability? Why do I fear____? Persistence trumps resistance when you drop the excuses of why you ain’t doing what you KNOW you need to do. The answers to some of your blind spots are usually revealed through consistent writing exercises.

5. Fuel Yourself: What are you fueling your mind, body and spirit with? Reading and doing things to challenge your mind are vital to fueling your focus. Think of it as getting a "physical trainer" for the brain. 

All work and no play will definitely kill your focus mojo. You know what else takes you off course? Dehydration and being "hangry". It took some time to adjust but I eat five to six small meals a day to keep my blood sugar levels evened out. I also budget time for breaks so I can recharge, throughout the day. 

At the end of the day, mastering your focus takes daily practice. We must be patient with the process. 

What was the most impactful take away for you? I would love to hear your thoughts below. Share your ideas on how you fuel your focus in the comments section below. #sharingiscaring

That's all I have for you today. Thank you for being the rockstar that you are.

#timetorock

Take care,
Erica

About Erica Castner:

Focused on the art of productivity and partnerships, Erica Castner is a business and breakthrough coach with a successful track record of helping thousands of businesses and entrepreneurs turn ideas and goals into results and accomplishments.

Castner offers workshops, as well as one-on-one coaching services, that are designed to help business professionals influence a group of ideal clients and ultimately enhance productivity, presence and partnerships. 

In fact, when I worked in the Chamber of Commerce world, the biggest reason why first year members would not renew was because they felt the chamber was too "cliquey".

Perhaps you've been a faced with having to break into the networking clique. Today, I share some tips on who to break free from the limiting beliefs around the dreaded networking cliques.

Of course, I wrap it all up with how you can confidently work your way into any size group of professionals, at your next event. Check out the video below.

After you check out the video, be sure to tell me your number one take away. Post your comments below.

If you've been effected by networking cliques, I would imagine your professional colleagues have, too. Share this blog with them!

That's all have for you today. Continue to rock. Continue to be of service. Continue to show up!

#timetorock

Take Care,

Erica

In business, we all strive for more quality networking connections. After all, the influence of our network can bring us more referrals, partnerships, and revenue! 

Have you ever heard of the phrases “sales are a numbers game” or “you’ve gotta talk to more people to be any good at networking”? I’m about to sprinkle a little modern day fairy dust on these words.

Now, in the past, I used to equate a “quality network” with getting to know a boatload of people.

For instance, I used to run to a ton of events. Collect a bajillion trillion business cards. Hustle my face off to follow up with as many people as I could in a day…just close the deal.

I felt like I was constantly in “ABC” mode. Always Be Closing. 

It felt self-serving.

It was bad.

And, it sucked.

Flash forward to my 2017 self. She says to that over-networking can actually damage your credibility as a business owner and sales professional. 

Why?

Well, that’s another story for another time. I promise it will be worth the wait :)

But, for today, I want to share with you…

The number one question I get asked is, “Erica, how do I make memorable connections while building a quality network?”

I’d like to share with you a more strategic way to connect with people without having to meet a bunch of new people. 

Watch today’s video to learn the one phrase I use to make memorable connections while building a quality network:

This tip is especially helpful for those who do not have “warm leads” or who may not have strategic partners. 

This is also extremely helpful for people who want to strengthen the relationships of their existing circle of influence.

It’s amazing what could potentially open up for you.

A rekindled friendship. An opportunity to bid a new project. An introduction to a potential client.

The possibilities are endless!

To recap:

-Identify people who are already in your existing network (people who are ideal strategic partners).

-Ask (via phone call or email) when the two of you can connect so you can learn about their current areas of focus and how you may be able to support.

-If the other person agrees to a meeting, truly be a service. Ask questions. Be a connector. 

Do this consistently (and that’s the important word), this will make you more memorable as you connect in your networking efforts.

Let me know your most impactful take-away from today’s video. I always love hearing your thought. Share them with me, in the comments section below.

Keep connecting and making an impact with those in your community today!

#timetorock

Take care,

Erica

New years resolutions.

Did you set any? It’s day six of the new year…how’s that working out for you?

Now before you call me out for being a pessimist…hear me out.

I’m rooting for you. I’m really rooting for you… 

Of course, I want you to…

• “Gift" the extra holiday pounds to the universe…
• Write that best-selling book…
• Finally go on that bucket list trip…
• Break into the six (or seven) figure club…

Heck, some of you have said to me that this is the year that you finally want to ditch the “9 to 5” grind for the freedom of entrepreneurship. 

Great…I love you for it!

Unfortunately, the grim reality is that those who make "new year's resolutions" will never achieve success because…

They…

-Avoid planning
-Wait for the “perfect/better time”
-Don’t have the right support team

How do I know? Well, I’ve lived it and learned some pretty valuable lessons.

To get this new year off on the right foot, I thought I would dish up, “Three Ways to Ensure Success in 2017”. 

I did a "Live stream" on Facebook, I tell the story of how I did an “ugly cry”, back in the beginning of 2016. 

Of course, I also share some addition juicy tidbits of how you can spare a few tears… (Of course, there will always be tears and emotion along your journey…that’s healthy, babe. But, if I can spare you some unnecessary ones, I’m happy to help!)

If you can't view the video, check out the tips I shared, below:

1. Be committed to “planning” not just a “plan”

Even the best thought-out plans can fall apart. Then, we can quickly loose sight of our focus. To minimize this risk, commit to the planning process, not the plan. This will give you the freedom and flexibility to readjust your metrics, throughout the weeks, months, and year.

Bonus: Consider mapping out thirty, sixty, ninety day blocks of time, rather than a year, three year, or five year plan. 

2. Stop being so damn perfect

This perfectionism concept robs us of the energy and time to make our dreams become a reality. Perfectionists miss many opportunities because the “timing” may never be…well, perfect.

For instance, a business owner wanted to wait for the “right time” for me to coach him, his business partner, and sales team. A year later, when they FINALLY had to work with a professional development company, his biggest regret was that he lost too much time and it almost cost him his company.

Bonus: Write down the best thing/worst thing that could happen if you acted on something you’ve been putting off, because you are waiting for it to be “perfect”.

3. Know who’s got your back…a stay the heck away from those who don’t

Having the right accountability partners (mentors, coaches, trusted advisors) can hold your feet to the fire if, you are procrastinating or stuck on what to do next.

I love the concept of mastermind groups because you can brainstorm with other “powerful minds” to collaborate and connect. This also improves your communication skills and confidence.

On the other hand, if you have negative nellies in your world, what can you do this year to spend less time with them? I know this can be especially hard to deal with when you have negative friend or family members.  (Caveat...cutting ties with a negative family member is a process. I do not recommend that anyone do this, without professionally trained support). 

Bonus: Where do you need to add more support and where do you want to trim the stuff that ain’t serving you? Make a list.

I want to hear from you…what was your biggest take away from today’s blog. Share you comments below and I would love to have you share this with someone who could benefit from the information.

Again, thank you for taking the necessary steps to creating the business and life you desire!

Time to Rock!

Take Care,
Erica

My most recent one happened this past Thursday…which landed me in the hospital. 

But, before I get to that…

Despite the best made plans, unexpected changes can happen to any of us. When shifts happen faster than we can process, it can make a person feel: out of control, helpless, and anxious.

However, these “shifts” can be the biggest gift of all….like me coming up with this gem of a blog :)

Today’s message is brought to you because just a few days ago, I was dealing with something completely out of my control. My brain was completely coherent but I could not speak the words I was thinking.

One minute, I was chatting with Ed before he left for his work day. It appeared I had lost my train of thought, but then…I literally couldn’t speak.

After a few failed attempts to speak complete sentence, Ed insisted we go to the hospital. 

This was definitely not how I wanted to start my day. 

As I patiently awaited my fate, I was also re-arranging my day (with Ed’s help, of course). 

Then, I had this sense of panic come over me… What if I could no longer speak? 

Not speaking is a super cruel joke for a coach and podcast host.

I had many tests done to rule out a stroke or something else. My ability to speak came back over the course of the day. The verdict: a complicated migraine. Thank goodness it was nothing more serious. Needless to say, it was a good wake up call. 

Now that I am home (and doing much better), I have put together a list of “exercises” to help you deal with unexpected changes or delays without losing your s#!t.

Here we go:

1). Ask yourself, “What’s my ‘go-to’ plan when I get thrown off-course?” Do you have a mantra that you chant to yourself? Do you take a break from the chaos? Is there someone you can turn to for extra support? If you don’t have a plan, do this:

Bonus: Write down the five or six things that constantly wreck your day. Then, write out the ideal solution to handle these situations.

2) Ask for help. I can imagine that there is some fear in trusting people to do stuff for you because they can’t do it like you or you think you have no one to help you…I hate to break it to you but this way of thinking is going to break you. 

The picture I took for this blog shows me hooked up to an IV, holding my “call for the nurse” controller.

We need to be well nourished and we need to know there is someone waiting to support us. These were two things I used to shrug off.

Now, I know that I need healthy nourishment and supportive people, in order to thrive.

Bonus: Identify who can support you? Who can you count on as your “power team”? Reach out and ask someone on your “team” for support.

3) Document and have the right systems in place. This one really hits home for me because I used to rely on my brain as storage for "my system". Um, hello…systems only count if you can hand someone the written details of said system and have them execute the system without you. If I would have been incapacitated, my business would have been screwed.

Bonus: Take the most important “core” system of your business and write out every detail, as if you were going to train someone on how to do it for you.

4) Identify the lesson to be learned in the unexpected change. Of course, this can be challenging, in the heat of the moment. However, taking time to reflect on what lessons you are being shown, puts you in the driver seat.

Bonus: The next time you are experiencing a change or shift, ask yourself: “What is this moment teaching me and what is it telling me to avoid?”

5) Be open to new and improved ways of achieving success. Instead of looking at moments of uncertainty or unexpected change as the “kiss of death”, identify other skills or resources that will help you achieve success. 

Bonus: Jot down “If this, than that” scenarios. For example: if I couldn’t speak, I would have found another way to communicate my message. Perhaps I could have learned sign language. Written more blogs, guest columns, or books. Now, write down your own “If this, than that” scenario

These are just a few examples of how to deal with unexpected change. What was the most impactful take-away for you? I would love to read your comments. Share your thoughts below!

Remember, we are not meant to live on an island, by ourselves. Take a few moments to access where you could use some more support in your life. Let the bonus exercises I mentioned, guide you.

If you need more help, just ask me.

It’s time to rock!

Take Care,
Erica

I’m Erica Castner. A master certified business and breakthrough coach that's dedicated to helping busy professionals shatter procrastination, boost confidence and accomplish their goals quicker and more efficiently.

I would love to help you accomplish your goals. Tell me about the most important goal you want to accomplish.

If you're an entrepreneur, a business owner,or a sales professional, we all strive to be more visible, stand out, and be recognized in our respective industries.

And, there are lots of ways to do that through social media, live stream, podcasts, webinars, and networking events.

If you can name it, you can do it.

But, there’s another V-word that I'm more intrigued with.

This is the one that can either trip people up or can make them shine. That word is vulnerability.

Vulnerability is a huge key component in being more visible as we're out there doing our best to put our brand forward.

Getting vulnerable can push us outside of our comfort zone. 

But, if you are willing to share moments with your audience that your perceived competition might not be doing, this can make you stand out and shine brighter.

After you watch today’s “Tip of the day “ video, I challenge you to share a deeper layer of your story. Practice sharing your story…in the comments sections below.

Moral of the story: Go deep, don't be afraid to connect with your audience

Don't be afraid to share your story. Your clients, your prospects, your peeps will recognize that and applaud you for it, the more you tell it.

Extra Bonus…don’t worry about those nay-sayers. If they tune you out, they weren't worth hanging on to anyways.

If you need help with this, drop me a line. I would love to help you feel more connected and visible to your tribe. 

That's all I have for you now!

Until next time...

Take Care,

Erica

Sound like you?

The other day, I was listening to an Audible book, “The 10X Rule” by Grant Cardone. He had this whole chapter dedicated to “eating our fears”. 

Let me explain.

He compared fear to a flame. I’m para-phrasing when I reference Grant but he says something along the lines of… time is the oxygen that fuels the flames of fear.

In other words, when we delay (or procrastinate), the fear of the unknown continues to fester inside us.

The only way to snuff out the flame of fear is through MASSIVE action.

Massive action means we address our biggest fears, head on. Maybe it’s:

Addressing a challenging client
Making sales calls
Recording your first “Live Stream” social media video
Speaking about your business in front of a room full of people

You know, I used to be scared of doing everything I just mention above but, you know how I built up my confidence in these areas? I freaking followed through.

Not just once, but over and over again.

Today, I dare you to “eat your fear”. I challenge you to address the one thing that scares you the most and then do two action steps that are going to move you closer to conquering your fear. 

Clearly, this goal is pretty important to you or you wouldn't feel the need to procrastinate on it :)

Today’s a day for massive action! 

#yougotthis

Take Care,
Erica

P.S. One more thing before I go…Want to break-up with procrastination for good? Sign up to receive some of my favorite tips to overcome procrastination...it's time to rock!

How many times do you have the best intentions to accomplish your number one goal, but then life happens or something gets in the way and takes you off of your focus?

If you've ever been in that situation, or are currently in that situation, stick around... today's video tip is for you.

Today, I wanna talk to you about something that I end up talking about in a lot of my conversations. 

Would you agree that most people have a tendency to lose focus more often than not?

For instance, We start a project, we get excited about it, we're all jazzed, we’re ready to rock and roll, and then all of a sudden life happens.

We have a catastrophic cost that gets in our way of accomplishing the things that we wanna do.

We lose focus because we’re tired or we're hungry, or there's some sort of variable that's actually standing in the way of accomplishing the goal that we want.

Now, here's the thing, I can generally give you a step-by-step plan to accomplish
a lot of different things.

Like, how to speak in front of a crowd, or learn how to network, or even lose a few pounds because I've done that myself.

But the step-by-step plan ain't gonna mean a dang thing if we can't do this: check out today's tip of the day video.

Number one thing that keeps people stuck, keeps them complacent, keeps them put in the situation that they're in forever is that they are not accountable... to anything.

Right now, what can you do today to find that accountability partner?

Does that mean that you go out there and seek a mentor?

Does that mean that you go and hire a coach or a professional that can help you hold your feet to the fire and accomplish your number one goal?

That's something that I did three years ago, and I haven't stopped since because I know accountability is absolutely critical.

Combine that with surrounding yourself with people that will help you accomplish your goals…and you will soar!

Jim Rohn says "you are the average of the five people you surround yourself with the most".

That's pretty powerful stuff when you think about it…

So, if you are a goal-driven individual, and the people around you ain’t…it’s time to get some new friends, my friend!

These are a few suggestions I wanted to give you today.

Go out there and seek that accountability.

Whether it's through a mentor, a coach, or simply surrounding yourself with a calibre of people that will help you accomplish your goals, you'll thank yourself!

And, you will be well on your way to accomplishing the things that you set out to do.

If you want some more ideas on where you can find your ideal accountability
partner, we've got to connect.

Let me know where you need the most accountability right now, and I would be happy happy to share with you the next steps to getting more accountable in that area of focus.

Until next time…time to rock!!!

Take care,

Erica

I’m Erica Castner. A master certified business and breakthrough coach that's dedicated to helping busy professionals shatter procrastination, boost confidence and accomplish their goals quicker and more efficiently.

I would love to help you accomplish your goals. Tell me more about the most important goal you want to accomplish.

Visibility equals vulnerability...let me explain!

Many of us know what we NEED to do to be more visible in our business.

There’s so many ways we can be visible…networking events, social media, live stream, podcasting, webinars, blogging, speaking…if you can name it, you can do it.

But, being “visible” means, we’ve got to come out of “hiding”. And, I’m not just talking “physically” coming out of hiding, either…

Being truly visible means that we have to shed light on the stuff we are the most afraid of.

Find yourself saying things like:

“I don’t want to come across too pushy”
“The timing’s not right”
“I can’t say no to them”
“I don’t have any more time”

All these phrases stem from the fear of rejection, judgement, uncertainly, doubt, failure…I could go on and on.

For some of us, fear is a tough pill to swallow.

For others, they know that feeling “fear” is all part of the process. 

Fears don’t stop them…fear lets them know they are on the right track.

When you embrace this concept, you naturally stand out. You start outshining those who live behind fear and insecurities. 

Today, I dare you to be more visible. I dare you to face your fears. I dare you to take time to celebrate your “perceived” failures. You wouldn’t be here today without them.

Time to rock!

Take Care,
Erica

P.S. If you are certain that fear is holding you back from accomplishing your number one goal, tell me privately. I am happy to make some suggestions to help you break free from fear and procrastination.

P.P.S I am hosting an event (on my favorite day of the year, September 12) called VisibiliTea. It’s a place for you to make professional connections and personal relationship. I am super stoked to tell you more about it here.

I'm shedding light on the acronym..."WTF"!

Before you think I'm saying a naughty expression...slow down.

The acronym I'm referring to stands for "what's the fear"? What's really holding you back from accomplishing your goals?

What do you keep running from? What emotions are you stuffing or hiding because you're afraid if you revealed them, you wouldn't stop crying?

Breaking through glass ceilings and barriers requires us to shed light on all the ugliness we've been hiding or running away from.

For almost 25 years, I let my "major chip on my shoulder" stand in the way of achieving my hopes and dreams. 

25 years!!! That's 25 years I can't get back. The real root of my fear...rejection! What's the fear? What's YOUR fear?

Three years ago, I called myself out on my s#!t. I "knew" what I needed to do but everyday, I felt like a failure because I couldn't (and wouldn't) follow through.

I had the skills, the talent, the connections, the ability but THE thing I lacked...accountability!

The moment I committed to formal accountability, was the moment that changed EVERYTHING.

Accountability + applied knowledge (action) gets us the results we want. Period!

What to you want to achieve that you haven't done so already? What do you want more of? What's your accountability action plan?

Does it involve a coach? If not, it should. Your goals are too important to keep putting on the back burner.

Think you don't have the time or can afford a coach? What's it costing you, without one?

Time? Relationships? Sleep? Money? Freedom? Opportunities?

Ask a coach what their process entails. Be informed. Reputable coaches will give you the first session "on the house" (I'm one of these coaches). Let's connect.

Don't look back on your life a year from now, wishing you would have done something different.

Be proactive. Be relentless. Be an inspiration to you and others around you. Be in control.

What's the fear? What are you going to do about it? #‎timetorock #‎itsyourlife

Have you ever started something…got bored, gave up and never went back to it?

Have you then started something else...but life happens, gave up and never went back to it?

Sound familiar? Keep reading.

The constant starting and stopping mentality is a total life suck. You know that.

But, each day there’s another excuse to put off…

The sales calls, proposals, and follow-up

The doctor visit, working out, and eating healthy

The difficult conversation with a co-worker, spouse, or child

In other words, the inevitable!

I may not know your exact situation…but I do know this:

Whatever you’re dragging your feet on has got to be draining you.

How do I know? I’ve been there. 

Divorce. Debt. Out of control drinking. Identity Crisis…take your pick. 

But, this isn’t about me…it’s about you. I want to help you!

1. The first step in breaking the “start/stop” cycle is to pick the one and only thing you have avoided the longest.
2. Next, write down the benefits of following through with addressing it.
3. Then, write out the challenges of putting it off for one more day.
4. Also, Imagine if a friend came to you with the same situation. What advice would you give them?
5. Finally, follow that advice…unless it means you have to break the law, bend the rules, or go without face moisturizer for a week. Come on, that last one was funny. :)

On a serious note, I gave you the roadmap…now it’s up to you to follow through, stay the course, and cross that finish line.

Need an accountability partner? That’s where I come in. If you dream of finally being able to break free from dragging your feet and procrastination, we should talk.

Time to rock!!!

Take Care,
Erica

P.S. Break the procrastination cycle TODAY. A quick 20-minute call with me will do you some good. Let's do this!

Have you ever had a idea to write a book? Invent the next greatest thing? Be on television? Make a huge impact on the world?

But, your ideas gets put on a shelve because you don’t know where to start?

If this has happened to you once, I bet it’s happened a dozen times…maybe even a hundred times.

You might say to yourself, “I’ll get to it one day” or “tomorrow’s another day to take a crack at it”.

Sound familiar? Yeah, I thought so…

So, what gives? Why is a perfectly brilliant person, like yourself, constantly blowing off taking the next step in making your idea become reality?

Picture this: on one side, you have your ideas. On the other, you have the vision. In between the two, there’s a gap. I called it the “Gap of S#!T”. 

It the s#!t that stops you from getting from one side to the other.

Lack of confidence.

Lack of a plan.

Lack of execution.

For some, they may have one or two of these things. But, to build a strong enough bridge, to get you over the “Gap of S#!T”, you’ve got to master all three.

So, where do you start? You start by getting out a sheet of paper and pen and writing out the answer to these questions:

Where are you now?
Where do you want to go?
What’s holding you back? 

Sounds pretty simple, huh? Notice the words in bold…this exercise is only effective if you take the time to physically write this down.

Now, the next time I email you…I will be giving you the next step in building the bridge that will connect your ideas to reality. 

My suggestion…act on the first step I gave you or the next step won’t make sense :)

You’ve got this!

Until next time…
Take Care,
Erica

P.S. I would love to know your answers to the questions I asked. Email me your answers at erica@thequeenofresults.com

Today, I want to have a real honest chat.

Chances are...you are a procrastinator. 

I'm not calling you names. In fact, I'm in "procrastination recovery".

Procrastination is no joke. It sucks.

It takes all the fun out of you life.

It keeps you chained to your desk at ridiculous hours of the night.

It turns an innocent phrase like, "I'll get to that 'someday'" into a huge, heavy anchor, that holds you back from accomplishing...just about anything you set out to do.

Is any of this sounding eerily familiar?

And, if you ever wonder if the grips of procrastination ever lift themselves off of you. I'm here to tell you...yes, they do.

But, I ain't going to lie. It takes a lot of work. It takes a game plan. It takes discipline. 

For a select few, they actually welcome this challenge. Not because it's handed to them.

It's because they are not afraid of radical change.

I'm talking, the type of change that frees them up, so they can live the life they desire. Sound too fluffy?

Well, how about making a change to stop being a prisoner of "busy work", complacency, and the overwhelming feeling of never having enough time to get "everything" done.

That last statement really fires me up. Because, for many years, I was in my own private Hell of procrastination.

I avoided tasks like the plague. I would find every excuse to not follow through or even ask for "the sale". I even took on more than I could chew because I wanted to prove to others that I didn't procrastinate... how crazy is that?

At the root of all this, it was FEAR!

Yes, fear of not being enough. Fear of not having enough. And, fear of others believing the same thing of me.

If you're still reading this, you know (like I know), I'm speaking to you!

I don't want you to feel trapped any longer. What's the next step of freeing yourself from procrastination? 

Schedule a one on one coaching session with me. I'm committed to helping you overcome procrastination, one step at a time. You're commitment: an hour of your time, an open mind and a $97 investment.

To book your session...simply reply to this email and say, "I'm in". I will get back to you, right away

Remember, you don't have to settle for less than what you desire! All it takes is for you to surround yourself with others to help you reach your fullest potential!

Challenges can't fix themselves without change. Change will set you free.

Time to rock!
Take Care,
Erica

P.S. Simply email me at erica@thequeenofresults.com for the special "introductory " one-on-one coaching session I was telling you about. Put in the subject line. I'm in for my coaching session!

Have you ever wondered how some of the billionaire moguls get to THAT level of success? 

Maybe you’ve thought to yourself: they must have been born with this ability, they were just lucky, or they had access to the right resources.

But, if you’ve ever read the story of anyone who falls into the “famous billionaire” club…they all have one thing in common.

They simply got started.

Right now, you might be stalling on a project or an idea. Perhaps you are stuck in “perfection paralysis” or you don’t have the “big budget” to launch. 

There could be a billion other reasons why you haven’t “started” but at the end of the day…I’m going to guess, the fear of the unknown is holding you back.

Can I tell you a quick story? 

Back in April, I was invited to a three-day conference in Philadelphia. 

I had a chance to network and connect with some of the most exciting though leaders in the marketing, tech, and personal development world.

It was awesome and terrifying. Why? There were over 300 people attending…

I only knew a handful of people.

I could have let the fear of unknown stop me. I few short years ago, fear would have stopped me.

But, then…I realized that I didn’t have to navigate the room by myself. If I just started with the people I already knew, they would more than likely introduce me to “new” friends and potential referral sources.

Simply starting with where I was…gave me the boost I needed to take the next step.

Now, why am I telling you this story? Because building a business or crafting a world domination plan, requires us to get started.

With that said, I ask you today, where are you stalling in you business? What resources are you missing to take your business or ideas from good to great? Write these down.

Not sure where to start? Perhaps you can start with reaching out to your favorite “Queen” :) If not me, then who can you reach out to? 

Got that person in mind…great! Now, write down: who you want to reach out to, what you are going to ask them, and the date you will reach out to them by.

Finally, write down how you can support the ones that are helping you get what you want. Hint: sometimes, the best way to show your support for another is by simply asking, “How can I support you?”.

What was the most impactful lesson from today’s message? Tell me your thoughts below.

That’s all for now…I look forward to hearing from you soon!

Time to rock!

Take Care,
Erica

P.S. I recently had a chat with the founder of a billion dollar brand, UGG Boots. His name is Brian Smith and his story in unbelievable…listen today!

Do you find yourself lacking the resources you need to grow and sustain your business? Stick around, today’s Power Factor Podcast is for you.

Recipient of the SBA's Women in Business Champion of the Year Award, Kim Harris shares information and knowledge that helps small businesses to strengthen their position in the marketplace by helping to connect with working capital, training, and capacity growth strategies.  She has raised millions in operating revenue through grants and sponsorships.

2:15 Kim’s family was riddled with the domestic violence. She saw it's an opportunity to collect resources that would help others stay out of that situation.

4:21 It’s her mission to serve others

5:30 Kim shares the work the got her the SBA award

7:20 the evolution of women in business and sharing resources

9:24 getting involved with non-profits is something every business should consider

10:57 Kim saw a need of connecting organizations and business with resources that will help sustain themselves

11:56 We chat about cause-related partnerships

14:40 Kim shares some steps to consider when partnering with a non-profit. guidestar.org

16:03 What should you do if a non-profit has been in formation less than a year?

18:11 Do your homework…when you join a board, you are fiscally responsible for the organizations decisions.

21:43 A more challenging moment in Kim’s professional career

22:13 Kim reached out to other resources to dig her out of a “hole”

25:52 Business is growing…it’s all about capacity growth

27:34 Get a coach that can help you take your profitability to the next level

Where can you connect with Kim?

• http://main.iam-community.com
• Twitter
• Facebook

There’s a lot of power behind being the “go-to resource” or THE “expert” in your field.

After all, I know you’re the greatest thing since… the cup holder umbrella invention. (Yes, it’s really a thing.)

In all seriousness, it feels good to know that others see you as the leader in your industry. 

Sadly, many professionals will never achieve “expert” status. Not because they lack the ability…it’s because they lack F.O.C.U.S..

Have you heard the phrase, “follow one course until success”? Sounds simple, right?

Lack of focus can lead to…

Loss of revenue
Loss of time
Loss of what you stand for

When you lose these things, it’s pretty challenging for others to seek it out for you.

So, how does one get back on track? Fortunately, I checked in with a couple of my friends who have mastered the art of F.O.C.U.S.. Here’s what they had to say:

Number one: Stop being everything to everyone. Andrew McCauley, who was named one of the “Top 100 Influential Twitter Users” says, that by leveraging the resources of others, we can be more effective and less overwhelmed.

He also shares his number one tactic to stand out, above your perceived competition. It’s priceless. Listen to Andrew’s words of advice, here.

Number two: Increase your media exposure. Visibility is the key part of marketing your business. According to Kerry Heaps of Strictly Marketing Magazine, she says, “what you do now, can help you five years from now.” 

Kerry also gave me the scoop on the five things you should have mapped out, before you seek media and publicity opportunities. Listen to her run down this list…you’ll want to take notes.

Number three: Get off the sidelines and get in the game. Positioning yourself as an “expert” takes time. Would it be great to get exposure on television and radio? Umm, of course. But, what are you doing right now to prepare for that moment? 

When you wait for the “dream” opportunity, you miss out on all the chances to get it right. If you need some direction on what you can do next, I’ve gotcha covered, here.

At the end of the day, being known as the expert at anything, means you have to be consistent with your efforts.

What was your most impactful take away from today’s message? Let me know by leaving your comments in the blog.

That’s all I have for you today!

Until next time…

Take Care,
Erica

Do you ever wish you had a magic wand to get rid of the stuff on your to-do lists, that you simply don’t want to do? 

The tasks that take you too much time or you don’t like to do can be the death of your energy, right? 

Doing everything yourself will end up costing you so much more money and time because you are only focused on the tasks, not the activities that really mean anything to you.

When I first started my business, I was doing EVERYTHING in my business. I was in hyper-growth mode and was super motivated to make a huge impact in my industry.

But, I learned pretty quickly that all the tasks “stuff” was taking me away from the thing that I was the best at, coaching my clients to get to the next level of their business.

That meant, if I wanted to spend more time coaching and consulting (i.e. be more profitable), I had to come up with a plan to delegate the stuff that wasn’t fueling me…or my piggy bank.

Sure, I am capable of doing some of the operational tasks, but I am not the most efficient at them. Quite frankly, bookkeeping overwhelms me... it sends me back to my college accounting class (a period in my life I would rather not talk about).

What was my plan, you ask? Well, it was a bit of a process…

Fortunately for you, I share the first step in the process in this short audio file...and you will want to grab a pen and paper.

After you listen to this super short clip…don’t forget to share your most impactful take-away. You can share your comments below this blog and I would be so grateful for your remarks.

Bottom line, there are tons of resources out there to help you with every aspect of your business and life. Be open to the idea of speaking up and asking others to help you.

It’’s time to ROCK!

Take Care,
Erica

It’s like everything they say or do turns into “gold”. Why them and not you, right?

I'm gonna stop you right there, my friend! Stop with that “woe is me…I'll never be great like them” mindset. Repeat after me “reality is filtered”…say it again!

Comparing your efforts to others is the major reason why you probably don't have what you really desire in your life and business. 

Imagine this. Your moving along your journey to success. Then, you notice another peer or friend fulfilling their dreams in their life and business. 

Their success inspires you to learn more about what they are doing. 

You start asking questions.

Maybe stalk their posts on social media. 

Before you know it, you’re losing traction with your own aspirations because you are too busy doing your darnedest to keep up with them.

So where does that show up for you right now? 

Is it in your business, relationships, finances, quality of life or all of the above?

“Power houses” are mindful of THEIR world…not anyone else’s world.

What are some steps to keep you on track with your path while tuning out others? 

#1 Turn off social media notifications 

#2 In the morning, reflect on your day before. Name two things that rocked and two things that could've gone better

#3 In the Castner household, we have a list of “power proclamations” that we recite every morning. Come up with your own list powerful mantras to start your day with. Want ideas? I share my list inside the “Business Power Factor Academy”.

#4 Remember, those who make it look easy, put a ton of time and resources into their practice. Your threshold of how hard you want to work it's entirely up to you.

As Colin Powell says, “A dream doesn't become reality through magic; it takes sweat, determination and hard work.”

At the end of the day, only YOU can be you! Take time to check in with your progress, stop saying “I wish I could…” and start working towards “I know I can…”!

Here’s to you ruling your world with power and poise!

Take Care,
Erica

In fact, as I evaluate my "client referral" sources, seventy-two percent come from the relationships I have built in my network. I am honored to be on a "first name" basis with people who are absolutely rockstars in their field and leaders in the community.

It also makes me feel good to know that I have a ton of business resources to provide to clients and future clients. I still joke..."I may not have the answer but I know someone who does”.

Now,, as much as I love networking...it's a LOT of work!

When I moved to the Southwest Florida area in 2005, I barely knew a soul. I also didn't have a job (which was my main motivation to do some networking). 

Luckily, I got a job with a company that saw the value of being a part of the community, getting involved with the local Chamber of Commerce, and building relationships with other businesses who were already talking to our clients.

The company was so committed to this that they wanted to be a part of a multitude of non-profits, committees, business luncheons and community events. It was great because I got to know more about my new community and meet the “movers & shakers” in a short amount of time.

The only problem, it started to take time away from my primary focus…getting more business.

How many of you feel like you are over extended in your “networking” or community obligations? Do you feel like there is little time left over to do the “stuff” to drive revenue?

If you can identify with either of these statements, today’s tip of the day video is for you. It’s appropriately titled “Are you addicted to networking?”

After you watch the video, I want you to share with me: “What was your most impactful take away?” Feel free to leave your comments, under the blog post.

And the end of the day, it’s important to have a game plan and a reason for your “networking” efforts. Otherwise, you are wasting your most precious asset, your time.

Feel like you need to de-clutter your networking commitments but don’t know where to start?

I highly encourage you to schedule complimentary “business boosting” strategy call with me. 

In minutes, you will know the next step you’ve got to take to rock your business, on a whole other level! Sign up for your spot today!

Sometimes, networking activities hit a sore nerve with busy professionals. And, rightfully so. 

Why? Because, people forget the number one reason why they should be at a networking event in the first place.

Here’s exactly what I mean in today’s three-minute networking “tip of the week” video!

Now, that you’ve got your game plan down for you next event, act in service.

Of course, if you witness anyone at your next event, who only wants your beautifully styled business card, you know where to send them…right to this video!

I would also love to hear what you biggest "ah-ha" moment was for you, while watching this video. Leave some feedback below!

That’s all I have for you now, my friends. Keep rockin’ and connecting the dots for people in your business community!

YOU ROCK!

Take Care, Erica

In 2013, I finally had my “come to Jesus moment”. 

I was thirty pounds overweight, swimming in $25,000 in debt, and on my way to divorce court (for the second time before 35). 

I was working way too hard because I was focused on the things that did not need to be so high on the priority list. 

On top of that, I was listening to other people’s opinions (which made me the President of the People Pleasers Club). I was completely overwhelmed by fear, especially when it came to money and relationships.

I was tired, over-worked, and drinking my way to numbing the sadness and madness. I felt like I had no way out of it.

But, I DID get out of it! Thankfully, I had the opportunity to work with one of the most brilliant coaches in the world. I committed to getting help for myself. He helped me whip my body, finances, and marriage back into the shape I had always dreamed of. 

We came up with simple plan to manifest the life and career I absolutely desired. Although the plan was simple, I still had to put the work into it. 

And, because I made the commitment to radically improve my life, this laid the foundation for the proper daily habits I eventually formed to maintain my results.

Through the process, I started coming to the conclusion that there are others going through this same cycle of confusion, chaos, and mental clutter. 

Chances are, deep down inside, this sounds an awful lot like your life at the moment. You have an annoying voice in your head that loves to hold you back from just freakin’ crushing it…am I right? 

Here's what I learned along my journey that I hope will be helpful for you:

• Start your day off the same way, every day! Wake up and start a routine that fires you up! For example, I start my day writing in my journal. This gives me a chance to collect my thoughts, set intentions, and express gratitude. This also gives me clarity on my most important priorities and the freedom to delegate what is not.
• Take five. Sometimes, taking five minutes to distance yourself from a challenging situation can elevate your mood or give you the clarity of what you want to do next. This can also help prevent you from saying yes to everything, without giving it a second thought. Throughout the day, plan to take five to fifteen minutes “breaks”. You will thank yourself for it!
• Energy is everything! Want respect? Want more clients? Want people to stop treating you like you’re a doormat? Check your energy! How is your posture? Your tone of voice? Are you eating properly? Are you staying hydrated? Are you rested and recharged? Identify where you can improve in these areas.
• Stop the gossip! I hear it all the time, “I'm such a positive person!” But, this same person is the biggest town crier. When there’s no scoop in the neighborhood, this person is usually shelling out the dirt from the latest reality television show. Gossip is the biggest culprit of keeping you from what you desire.
• Last, but not least, get a partner to cheer you on and kick your butt along the way. As I said before, my way of thinking got me into the mess I was in…do yourself a favor. Seek a mentor or a coach (I know one) that will love you enough to tell you “step it up” but be there to lift you up when you’re down.

If you’re still reading this, that means you are obviously committed to taking your life and business to another level. Since I know that about you, I would have to imagine that you have the desire to rule your world with power & poise, right?

With that said, I invite you to join me on a journey to get you from over-whelmed to under control. It's starts with having a better grip on your communication. Sign up for receive my best tips how how to be a more effective communicator.

Ready to freely communicate your desires and needs without guilt or judgement? You've gotta get your hands on these tips today!

Let’s do this!

And, as much as I would like to believe this from everyone who is shouting these statements from the roof top, chances are…the glittery side effects from the gleam of the Times Square Ball will all be worn off by February.
 
This also means, falling into the same wicked vortex of not having enough time to eat right, go to the gym, show up to blow up in your business, spend quality time with your family, or finally quit that nagging addiction.
 
So how do we stay on track with our “new year, new you” commitments throughout the whole year?
 
First of all, we gotta get our head in the game. No template, technique, or cheat sheet will help you get to the next level without having the right frame of mind.
 
Next, writing out our intentions/goals on a daily basis is magicalistical (yes, I know this is the first time you are probably hearing this words, but it’s a “standard” around the Castner household).
 
When you write these down on a daily basis, extra festive magic happens when you write out two…and only two specific action steps, you are going to take in order to move you closer to your goals.
 
Last, embrace the curve balls that will be thrown your way. You know it’s going to happen! So, what’s your game plan to handle friction, chaos, and those tornados that seem to flare up without warning? Write this down, too!
 
I bet your probably wanting to dive deeper into making sure you are on track to “thrive” in 2016?
 
I figured you would want to! :)
 
For your listening pleasure, I recently was invited on as a guest on the "Heart of The Matter" with Brian R. King.
 
We chatted about getting clear about our purpose. Then, we life throws us for a loop, it's much easier for us to get back onto.
 
Click here to listen. I also share a pretty simple strategy to stay connected with others who can help us with our goals, techniques to embrace adversity, and so much more!
 
Here’s to you getting more of what you want in the New Year!
 
Take Care,
Erica

On my social media "trip down memory lane" for this day, December 31, I was reminded of my journey of the past seven years.

You see, on this day, I would usually post about some party or experience I was having. It wasn't until about four years ago that I really committed to a more "reflective" post.

And, even though some years were more challenging than others, the common thread in each of these post was the word "gratitude".

This year is no different. This year has not only been one of my most challenging years but also my most "kick-ass" year. I say challenging because, I started a coaching & consulting business. If your a business owner, you know what I'm talking about. Even if you are not a business owner, but you have taken on a leadership role, (like ever) you know what I'm talking about, as well!

And, if you are reading this...you had a VERY significant role in the "kick-ass" part 2015. And for that, I am blessed!

We laughed, we cried, but more importantly...we celebrated wins. There were parties, committees, collaboration meetings, events, graduations, weddings...lots of room for celebrations! 

Even my most challenging moments, I had friends, family and a team of people to lean on for support. What a blessing!

So, before this gets all sappy...I wanted to share with you some of my favorite moments in 2015. These are in no particular order:

Moment One: I welcomed over 900 “Power Moms” to a community to help them get the tools they need to rock their world!

Moment Two: Being featured in my first Huffington Post article (Thank you, Leigh Clark) and these publications:

I was also honored with being awarded one of The News-Press Media Group's Young Professional Advisory Board members.

Moment Three: Going to the "Windy City" with my favorite peeps. This was taken on the "Sky Walk" at Willis Tower.

Moment Four: Getting to pretend to be Beyonce and Jay-Z for the day with this guy. We were the co-emcees for the 10th Annual Greater Fort Myers Chamber of Commerce "Chamber Sing-Off".

Photo Credits: Kayla Collier

Moment Five: Starting the “Biz Chat Fridays”, a bi-weekly call for CEO Moms. I even got to host one from Beverly Hills...super fun!

Moment Six: Launching the podcast series, “Proclamation of Persistence: The Busy Professionals’ Guide to Triumph & Success” AND interviewing over 40 guest

Moment Seven: Meeting Florida's Governor, Rick Scott and First Lady, Ann Scott at the Boy Scouts of America Distinguished Citizens' Award Ceremony

Moment Eight: Watch my oldest "gift daughter", Lauren graduate from high school! I am so incredibly proud of her and I cannot wait to see what 2016 has in store for her. Her dad and I take her to college soon. Go Seminoles!

Moment Nine: Launching "transformational' coaching programs like: the Royalty Mastermind, Back on Track, and the VIP Game Day Intensive and adding four rockstar ninjas to the Queen of Results team to make everything run smoothly!

Moment Ten: Running my first half marathon...okay, I relayed it. But, still! It was quite an accomplishment! Here's me crossing the finish line only half...what a pretty view!

Moment Eleven: Making the trip out West five times with my favorite person. We did the whole Southern California tour and made it out to Vegas for a week.

Moment Twelve: Welcoming this handsome guy into our family. Auggie has been such a joy to our world. He's a monster...but we love him!

Photo Credits: Lauren Castner Photography

Reminiscing is fun but now it's time to close out the 2015 and get to work on 2016. I am incredible honored to have you in my scope and I am looking forward to what you are going to create in 2016.

My final thought: I hope you consider joining me for the upcoming; "Worker Bee to Queen Bee" 5 day challenge. This will definitely get your New Year set with a ROCK solid foundation. If you are ready to live your live with power and poise this new year...sign up today!

Here's to you having an amazing year! Thank you for making my 2015 amazing! YOU ROCK!

Take Care,

Erica

The reason why most people never accomplish what they desire in life is simply because they do not have plan. Lack of planning leads to burn out, exhaustion, and the likelihood giving up on your dreams and desires. 

How do we stay on track AND avoid burning out? First, it’s important to take a snapshot view of where you are currently at in your world. Look at the following four areas: Business/Career, Relationships with Other People, Money Management, and Your Overall Quality of Life. Then, evaluate where our strengths and weaknesses lie. Chances are, there will be a reoccurring theme in our weaknesses. What can you do to strengthen THAT area?

For instance, I had a client recently see some patterns of neglect around her work commitments. When we started probing a little deeper, she realized she was being taken advantage of by certain co-workers. Although she felt a little used, she let the behavior continue because she was afraid of the “backlash”. She started feeling uncomfortable coming to work, her work performance was suffering (and so was her commissions). The situation was so bad that she often dreamt of quitting the job that she once loved.

Next, let’s determine where you want to be. It is not uncommon to be uncertain of your goals and priorities. Too many times, we lack clarity because of our circumstances. It is important to identify the pitfalls that are holding you back.

Although we cannot control circumstances, we can control our reactions. The more aware we are of our pitfalls, the better equipped we are to handle what ever is thrown our way.

Going back to my client for a moment, had she pinpointed the consistent behavior of her co-workers sooner, she could have “armed” herself with responses that would have empowered her instead of making her feel powerless. 

Last but not least, we have to have a game plan for success. Give yourself ambitious yet realistic benchmarks. It is super helpful to write this information down so you can “check-in” with the process. 

In the case of my client, she was able to set up a game plan that would help her “say no” without being judged, set up healthy work/personal relationship boundaries, and manage her emotions. In the process, she increased her sales by thirty percent, started taking more time out for herself, and found a new boyfriend.

How did she do it? She plugged into system that assessed her current situation, formed a plan to get her through the pitfalls, and gave her clarity about the steps she needed to take to realize her goals and dreams.

That's all for now but before we part ways...take two moments to "like" this article (just below this line). 

P.S. You'll get super cool points from me if you tell me what you loved about the article in the comments section!

You ROCK! 

Take Care, Erica

I run into too many professionals who simply give-up or slow down the growth of their business because they think they cannot afford to move forward with outsourcing investments in their business. And, of course, it’s not entirely their fault. 

Chances are, they have been conditioned to think “if we don’t have the cash to pay for it, we don’t buy it” or “why would I pay someone else to do it when I can do it myself” or “I’ve already put so much money into (fill in the blank), I can’t think about spending another dime”.

There was a time in my life where I was trying to build a metaphoric “skyscraper” with a hammer and a hand saw. Can you visualize it? I shake my head at the thought today but back then, I was hell bent and determined to make it happen.

Now, I’m all about being resourceful and determined to get a job done, regardless of the circumstances but for the love of success…there’s an easier way to get stuff done! 

In the video to your right, I share a story of a client who was struggling to make a decision on weather to move forward in re-designing her website. 

Once you have watched the video, share what was the most impactful thing for you in the "comments" section of this blog. I would love to hear your thoughts.

Here are some other things to keep in mind when outsourcing:

Talk to three or more companies who specialize in the service you are looking into before you make a decision. Some companies will offer to give you a free consultation but you may want to consider going to the next phase of the consulting phase (there’s usually a fee) to clearly assess if you will have a great working relationship. (I know it’s a pain to think about paying a few hundred dollars upfront with the chance that your might not work with them after all but think about spending thousands of dollars with a company after you find out they are not in line with your vision.)

Don’t just take their word for it. When you are “vetting” people to do things like web design, email marketing, social media strategy, accounting, and so on, don’t be afraid to ask for references. For some of you, it might even be important that these people/companies have a “track record” within your industry. Pick up the phone and call these people for their honest feedback.

Cheaper is not necessarily better. In my experience, the cheaper the cost, the lesser the quality. I am not saying that all high-ticket services are trust worthy, either. Do your homework.

At the end of the day, it’s all about you looking at the big picture. Putting a pencil to the projected return on investment is critical in moving your forward to create the business and life your absolutely desire. And, remember, reach out to trusted advisors who can help you make the best decision in the future growth of you company. #yougotthis

That’s all for now…until next time…

Take Care,

Erica

Are you a personal/professional course junkie? Do you have more motivational books, CD's and access to all the hot podcasts with all the "how-to" knowledge than you know what to do with but still lack success? If so, today's tip of the day video is just want the "Queen" ordered.

I share a story about a client of mine who spent so much time and money on personal development courses but never moved forward in accomplishing much of anything she learned. When we began to unravel her dilemma, we discovered that she had strong "roots" in fear. I don't want to get too personal with her story but she was hanging onto a "belief" that when things got really good in her life, like just when she thought she was on the right track to success, some catastrophic would happen in her world, derail her life, and then she had to slowly put the pieces back together. Sound familiar?

In the back of her mind, she thought if she applied the things that she was using in the courses to get "better", she was eventually going to lose it all. She figured, why bother.

Once we got to the root of where that seemed from AND did the work necessary to finally quiet that fear, she was then able to work towards quitting her full time job, starting her very sustainable, profitable,  and meaningful "dream" company.

Moral of the story is this: You can be shown the "how" but if your mind isn't "in the game" to succeed, chances are...you won't. Now, I know I am not the first person to discuss how powerful mindset truly is, when it come to accomplishing your goals. Having a healthy mindset allows for new ideas to be born. A mind filled with doubt, scarcity, judgement, fear and anger will only get you more of that.

What is holding you back from creating the business and life you desire? What can you do each day to check in with your "emotions" to ensure you are on the right track? Is there someone you need to forgive? Some one you owe an apology to? Do you have to come clean on a secret that you've been holding onto for so long? Once you acknowledge it, what do you need to do to make peace with it?  

If your not sure, let's talk. There is absolutely no obligation to the call. But, I can tell you that after we talk, you're at least going to know the next step to take. It's up to you to take it! 

Also, let me know the most impactful "take-away" you learned from watching the video. Leave your comments below!

That's all I have for you now. Remember, you deserve to live the life you absolutely desire. You have all the power...now you just have to tap into it.

You ROCK!!!

Take Care,

Erica

If you are reading this blog post, chances are, you say "yes" to everything, but you always feel like you never get anything done. True? And, if you are always starting projects but never finishing them, how does that make you feel?  Disappointing your friends and family is one thing, but more importantly, this "go then stop" mentality can start to make you defeated.

You begin to doubt you can achieve your greatness, your purpose, your path. Before you know it, you start trying a little too hard to prove your worthiness by making excuses for why things didn't work out. 

Isn’t time to break this cycle of over-committing and then never seeing the commitment through? Are you tired letting yourself and other people down? Even as early as two years ago, I was constantly struggling with the "go then, stop" mindset. I would get super excited about taking on a new project to improve my quality of life or business and then, something was seemed to check me out of the game. I felt like I was working way too hard to be the master of everything, however, seemed to fail at everything.

It was not until I started working with a personal development coach that I started to break the cycle. He helped me come to my own conclusions about why I was constantly sabotaging my own success.

Our process of how when do anything is based our beliefs. These beliefs are “learned” over time. Unfortunately, these beliefs do not always serve us. They can create an unruly cycle of fear and doubt and stop us dead in out tracks.

If you are ready to break free from the cycle, re are some simple steps to stay on course to creating the business and life you desire:

Start saying "no" instead of "yes"
The next time you find yourself being asked to commit to an activity you really do not want to do or think you have the time for, ask yourself these questions:  Is this something that in completely in line with my vision and the direction I am headed? Is this something I can commit to 100 percent? If you cannot say "yes" to both of these questions, then perhaps it is best that you decline the offer or invitation.

Tune out other people's opinions or circumstances
Believe it or not, the act of listening to other people's opinions is simply disguised as...eeek, it's pretty scary, are you ready for it?  FEAR. Fear of not being capable of making decisions ourselves, fear of failing, fear of rejection, fear of succeeding, fear of having to stretch beyond what is comfortable, and so on. It's okay to feel this emotion but dwelling in it can be costly. The next time you need to make a major decision, try making your own list of "pros and cons" before you consult with others.

Live in the present, not in the “I’ll finally be happy when…” syndrome

Here's the challenge with that thinking: There's NEVER going to be a better time than in the present to tackle your professional dreams and goals. Can I be frank with you? If you are not taking action towards a goal, you probably don't want it, after all. Want the secret to achieving success quickly? It's discipline TODAY! Professionals who want to achieve greatness for themselves and their business, simply do WHATEVER it takes to get it done.

Get some help from trusted resources
What's the answer to having a more efficient, profitable career path? It's called leverage. In the context of business, leverage simply means utilizing the efforts of others' resources to get the job done. Identify some tasks necessary to run your business but they can be "handled" by someone else

Plan ahead but keep it simple
We, as busy, working moms, do so much for others. It’s so easy to get off track.The key is getting clear about what is important to you. Map out your week ahead of time and take a moment each night to review the game plan. This simple act of "checking-in" each night, can save you precious time, help you recommit to your goals and connect with your "why".
 

Are you one of those professionals who...

Constantly procrastinates? Questions everything you do, a bajillion times? Fear you'll be exactly in the same spot, this time, next year?

If so, I'm bundling some of my favorite methods, strategies, and mantras to share with those who FINALLY want to:

• Shatter procrastination....for good
• Dramatically boost confidence
• Accomplish goals...on the fast track (not the "watching molasses run up a hill on a cold winter's day" track)

Let's set up a "power chat". I'd love to learn more about you and how I can support you in your goals. There's no obligation on the call and I can guarantee...you'll know EXACTLY what your next step is, in creating the life and business you desire.

Time to rock!

Recently, my eighteen year-old "gift" daughter, Lauren launched her own photography business (I'm not even going to tell you what I was up to at eighteen). She has absolutely blown me away with all the ways she is driving awareness to her business. I am so proud of her! (Enter bragging moment...check out this picture she took of her sister). 
 

She has also been a huge help to the Queen of Results team, this summer. But, I have to admit, I was a little nervous about bringing her on the payroll. Not because she's my kid, but I had a ton of internal chatter that was saying things like, "Is she going to do the tasks just like me?" or "How long will it take me to train her?" or "How am I going to avoid 'family drama' if she's not meeting expectations?" Can you relate?

At the end of the day, I realized that my fears of bringing Lauren on the team had nothing to do with her abilities to get the job done but it had EVERYTHING to do with me being afraid of my own ability to lead!

I was also trying to make things more complicated than they had to be. Why? Because, I was second guessing myself. This leads me to my tip of the day in the video (check it out to the right of your screen...let's take a look shall we:

So, now that you have had a chance to check out the video, what was the most impactful message for you? My "ah-ha" for the summer: To surround myself with a bright-eyed, first year college student. 

Don't forget to leave your thoughts on the most impactful message you took away from the article in the comment section down below.

Of course, you can always leave your thoughts on the Queen of Results Facebook page. 

With that said... it's time to rock!

Until next time...take care,
Erica

P.S. Are you speaker, trainer or thought leader who would love to get your voice heard in the Queen of Results Community?

Got a message that will help working moms save time and energy in marketing, business planning, social media management, work/life flow, organization, building better relationships, health/fitness or networking?

If so, you are invited to apply for an opportunity to be featured as a guest blogger or speaker at one of our virtual and live events. Apply today by visiting here!

I recently had a conversation with a client who was struggling with knowing what to say at networking events and on her social media channels. In fact, she was so worried about her message being "wrong" or not valid that sadly, she didn't say anything at all.

Can you relate? I certainly know I can but here's what I have learned. Our marketing message is ALWAYS valid. However, we can get confused about who it's valid for. This leads me to my tip of the day in the video below...let's take a look shall we:

As promised, go check out Jayson DeMer's full article, "7 Things Good Communicators Always Do". It's simple to follow and packed with great information.

Once you have read the article, don't forget to leave your thoughts on the most impact message you took away from the article in the comment section of this post!

Of course, you can always leave your thoughts on the Queen of Results Facebook page. 

Until next time...take care!!!

P.S. Are you a working mom who would like more balance and happiness in you life? If so, join our group of "power moms" at the Proclamation of Power Moms Group page. It's all about uplifting other moms, while saving time, energy, and money!

For example, do you start comparing your “plan” to what your peers are doing? Do you say to yourself: “how come it seems so easy for them and hard for me?” or “maybe my plan would be better if I was doing what “they” are doing”?

We can get down on ourselves, change our course, and then start to lose sight of thing that we sought after, leaving us confused and unsure.

Part of the process of defining success is knowing that you will face resistance along the way. These “blocks” separate the contenders from the pretenders. Which one would you rather be?

Another defeating phrase, “if ____ happens, then I will be happy and successful.” Those who are only focused on the end results, ofter end up pretty disappointed because outcomes change.

To maneuver your way through the resistance, you’ve gotta know where you are today and where you would like to go within a certain period of time.

Here’s my caveat: Asking yourself where do you want to see yourself in three to five years might sound like a logical thing to do. However, here’s what you might want to consider…

Check out my suggestion in the video below:

Erica Castner is the founder of Queen of Results Business Coaching & Consulting. Visit www.thequeenofresults.com today

Now that you have a window of time that isn’t so far out into the future, what are some realistic yet, exciting plans your want to achieve?

I want to hear from you: What’s your goal and what action steps are in committed to do in the next seven days to get you there? Post the comments under this blog post.

Remember, once you accomplish this goal or milestone…celebrate! Treat yourself to a reward for all the hard work you did to get there!

Again, feel free to share your thoughts below. 

Are we connected on Facebook, Twitter, LinkedIn or Pinterest, yet? If not, I invite you to connect with me. I would love to "follow" you, too!

Perhaps, you feel like you are on the right track and then suddenly, something takes hold of you and knocks the wind out of your sails. 

We, as busy professionals, are obviously driven, self-motivated, and independent thinkers, right? 

Here’s the kicker: that last part (about being an independent thinker) usually ends up being the number one culprit keeping us from creating the business and life we absolutely desire.

Often times, our thoughts or beliefs about our business and life (in general) are often created from the thoughts and beliefs of other people. 

Our thoughts then become stories we tell ourselves…sometimes, this works in our favor. 

However, some of these stories can keep us in this imaginary gravitational pull that ultimately keeps us from moving forward and accomplishing greatness in our life and career. Can you relate?

Of course, there’s a few exercises you could do to remedy this. We don’t exactly have time to go into all those exercises today but... to get us going in the right direction, check out today's tip of the day: 

As I mentioned in the video, check out the article written by Doug Sandler: “6 Questions That Might Be Holding You Back”.

You can also check out my newest read: “Nice Guys Finish First”. Doug wrote that, too!

Now, after you watch this video and read Doug’s article, I would love to hear your take.

Specifically, which of the six questions do you want to know the answer to?

Do you have key pieces of advice you would like to share - perhaps you’ve done (fill in the blank) and it’s helped you move forward to rock out your life and business. 

Leave your comments down below...our audience will appreciate you for it :-)

You ROCK!!!

Take Care,

Erica

Perhaps you have a more personal goal you would like to achieve but you let work and other commitments get in the way. 

Let’s face it...most of us have exciting goals we are wanting to achieve to have a more successful business. However, we can start to feel overwhelmed with accomplishing the tasks we need to complete in order to cross the finish line. We only see the end result instead of focusing on the next step in front of us.

Of course, knowing how to prioritize our goals is a challenge for many of us -- no matter how long you have been a multi-tasker.

And that's why I'm excited to share today's "Tip of the Day”.

You’ll get access to my simple (two and a half minute) technique that will set your sites on the most important priority to go after.

Here's the thing, once you go after the most important goal, pretty cool stuff starts shifting in other areas your life, as well! 

Now, I would love to hear your take.

How do you tune out the noise when everything seems to scream "I'm the priority"?

Feel free to share as much detail as possible. After all, we have tons of incredible busy professionals coming here for inspiration. Your insights might be the motivation they need to rock the rest of there week! 

Quick note: please share your input directly in the comment section. 

Thank you for taking the time to connect today. I really appreciate it!

You ROCK! Until next time…

Take Care,

Erica 

Need some additional guidance? Let me know what you need help figuring out and I would be happy to set up a complimentary fifteen minute game planning session. There's nothing to lose and plenty of potential to gain! Click below to set this up!

Last week, we had some open dialogue about "crossing the finish line" with our commitments. The analogy I gave, during the session (kind of fitting, going into the Preakness race this past weekend) of describing the energy during a horse race. I asked, "which is more exciting: when the race starts or when the race is finishing?" Of course, finishing the race.

During the call, we identified that the opposite seems to happen in the real world. As busy professionals, we usually get super excited about the beginning of a new project or a new opportunity. Often times, we get tired throughout the journey. We get lazy, complacent, burned out. Before you know it, we forget what we are fighting for and give up. We never get the moment of glory of running through the finish line.

Check out this short video below on how to blast through the finishing line when is comes to accomplishing your goals.

The key is getting clear about the goal. For instance, if it is a big picture goal for the year (like $500,000 in sales for your business) what to you have to do each month, each week, each day to make your goal? It's also helpful to know: "How many people would have to buy your highest ticket item?" or "What is your conversion rate of prospects vs. clients?" 

Need some help with getting clarity on your goals? Let's chat! I would love to offer you a 15 minute FREE game plan strategy to identify your business' goals and how to achieve this...smarter, not harder! 

We want to hear from you. What has been your biggest challenge in the sales process? Converting prospects into buyers, getting more leads, selling higher ticket items? 

Email me at Erica@thequeenofresults.com your biggest sales challenge questions. I would love to answer them on my Youtube Channel...and give you a special shout out!

Of course, you're never alone in the process of creating a business and life you love in the QOR universe. Buzz on over to the Queen of Results Facebook page for more inspiration. Our community is here to help and cheer you on!

Remember... #Yougotthis!

Last week's "Coffee with Queenie" chat was amazing! We chatted about ways to overcome the "dread of Monday" and living in "I can't wait until my next vacation" mode.  If you can totally relate to either of these scenarios, pay attention!

Before we get into today's recap, I want you to say out loud, "I deserve to love my business AND live the life I love!" Now, say it twice as loud and then ask yourself, "Self, do you truly feel that way?". If the answer is "no", how do we shift the answer to "yes"? 
 

For many of us, the thought of "rocking the boat", when it comes to our business routines, is a pretty scary concept. For example, you know you need to hire another staff person to take on the the extra workload or you want to drum up more business with a great marketing plan. You would love to do this today but you would rather wait for a better time, like when you have more cashflow or when you get done with your busy time of the year. 

Here's the challenge with that thinking: There's NEVER going to be a better time than in the present to tackle your professional dreams and goals. Can I be frank with you? If you are not taking action towards a goal, you probably don't want it, after all. Want the secret to achieving success quickly? It's discipline! Professionals who want to achieve greatness for themselves and their business, simply do WHATEVER it takes to get it done. 

Check out this short video on how to take control of achieving success in as early as 30, 60 or 90 days.

Keeping your need for change to yourself? Who else needs to know your intentions for the company's growth: your staff, an organization that can help you find the resources you need (like a Chamber of Commerce), your peers, your family? Can any of them help hold your "feet to the fire" when the changes start pushing you back? 

Accountability is critical to the process of change. It's easier to drift back into what is comfortable when the going gets tough. Having another person "in the loop" can help you get back on track or give your another perspective when you are feeling frustrated with a situation.

So, what is the next step into creating your thriving business or career? 

Email me at Erica@thequeenofresults.com the three action steps you are going to commit to in the next 30/60/90 days to achieve your professional goals. If you need some direction, I would love to help you with that, as well.

Of course, you're never alone in the process of creating a business and life you love in the QOR universe. Buzz on over to the Queen of Results Facebook page for more inspiration. Our community is here to help and cheer you on!

Remember... #Yougotthis!

We had some great dialogue on the "Coffee with Queenie" call last week. If you missed the group call, here's what you missed:

I asked: Do you find yourself saying "yes" to activities you really do not want to do? Do  you wish there was a simple way to tell someone "no"?

I acknowledged that the callers are pretty fantastic. Of course, it would be expected that everyone and their momma would be asking them to be on their committee, or take on a new project, or work with a difficult client because you are the "difficult-client whisperer".

Not that all these things sound terrible (except for that last one), but if we are already feeling the weight of the world, carrying out the tasks retailed to these activities could start to make a person feel resentful, irritated and disengaged.

Check out this video on how to avoid over committing.

Then, there are the activities we gladly commit to because we really want to participate but then discover, we do not have the time to commit to them any more. Ever hear of the "Shiny Penny Syndrome"...it's when you spot something you desire or really want and then moments later, you are onto the next best thing.  

For instance, I go to a lot of personal and professional development workshops. Sometimes, we will hear about more opportunities to attend more workshops or get access to more tools, gadgets, bells and whistles. It is totally common for seminar participants to get caught up in the hype and spend thousands, if not tens of thousands of dollars on these programs.  Now, I truly feel that many of these "opportunities" are valid and they are great for some people...just not always great for me.

After I made a costly decision at one of these seminars, I vowed to ask myself these two questions every time I was asked to make a commitment to something new: 

1. Is this something that in completely in line with my vision and the direction I am headed?

2. Is this something I can commit to 100 percent?

The next time you find yourself being asked to commit to an activity you really do not want to do or think you have the time for, ask yourself these questions. If you cannot say "yes" to both of these questions, then perhaps it is best that you decline the offer or invitation.

How do you decline or say no without offending anyone?

First, be honest. Let them know you would love to help but you really have a ton on your plate. Say something like, "I really want to respect your deadlines and at the moment, I don't think I could realistically commit. I appreciate you thinking of me."

Second, stop worrying about what others think of you! If people are judging you and speaking negatively about you, do you really need to be involved with anything that person is asking you to do? Stop the madness, stop caring about other people's opinions of you!

Want more strategies how to tell people no? Do you have some of your own strategies?  Simply share your ideas over at the Queen of Results Facebook page. Our community is here to help and cheer you on!

Would you LOVE special VIP access to the "Coffee with Queenie" weekly call? I allow everyone on the call an opportunity to engage in the conversation. Email me at Erica@thequeenofreults.com for more information on how to get access

Remember, you're never by yourself in creating a business and life you love in the QOR universe.  #Yougotthis!

Ever feel bogged down by your current stream of emails and voice mails?

Plenty of emails and voice mails usually equals more clients and sales but this is often times a busy professionals’ number one headache. In fact, many of my coaching clients ask me about strategies to tackle the overflow of emails and messages. I refer to some of the most successful and influential people I know. Most of them replied:

Stick to checking emails and voice mail to only once or twice a day. Do your best to keep this activity to one half hour. (e.g. from 8:30 to 9 a.m. and then again from 4 to 4:30 p.m.)

I know, there’s probably a tiny voice in your head saying, “But, what if it’s an emergency?” Thank you for asking me that question, tiny voice...I LOVE that question. So, outside of someone being seriously injured, sickness or death OR there’s a catastrophic natural disaster, somebody’s emergency should not be your immediate problem. Often times, I have had clients say to me, “Well, they have a deadline so I HAVE to drop what I am doing to take care of this for them.” In most cases, the people screaming “deadlines” knew about said deadlines long before they are calling you. Their procrastination is not your problem, especially if you run the risk of running behind on your own deadlines.

Try this: Set up an auto reply on your email. You can change this daily if you wish but make sure it says something along the effects of: “Thank you for you email. I have a full day with clients and will not be able to check my emails or voice mails until ____ today. I appreciate your patience and I will reach out to you later today! Take Care, ______” You could have a similar message recorded on your voice mail.

Remember, in order for others to honor your time, you must honor your time commitments to yourself.

What are some other ways you handle the overflow of calls and messages? Share your tips over on the Queen of Results Facebook page!

How many of you would love to have unlimited connections to your ideal target market? What about finding the key to being more efficient at networking events? If you said "yes" to either of these questions, today’s “Coffee with Queenie” recap is for you!

Last week, Tim from Florida wrote:

Do you have any ideas for reaching out to writers, other than reaching out to writing groups and attending book fairs? Also, what is the best way to use or utilize my time while in a network event?

These are both very great questions, Tim and I will tackle them one at a time:

To answer your first question: When I think of writers, I instantly think of best selling authors. These individuals probably did not wake up one morning and decide they were going to pen the next “best seller”. I would imagine they were getting their message out into the public with other mediums, like blogging, podcasting, videos and so on. My question to you is, are you currently following any bloggers in your genre of writing? This might be a great start to finding more writers, as they are already writing and building a “following”. They may be dreaming of writing a book one day. By connecting with them and establishing credibility NOW, may give you the upper hand when they are finally ready to take that next step. 

As far as addressing your second question: I am a big fan of networking events. I have learned that the most important “time saving” techniques for all networking activities is to the following:

First, go there with a clear intention. Know who you are wanting to meet. If “they” are not at the event, ask those who are already at the event, “who do you know that____?”

Second, ask others how you can assist them (Who are they looking for? Do you have a connect to a resource for them?) This gives you a reason to follow up.

Third, (you guessed it) block out time for following up with the contacts you meet within 24 to 48 hours.  If you are not willing to follow up, you are wasting precious time by going to the event in the first place.

There you go, Tim. I hope I have been able to answer your questions. Thanks for connecting!

How about you? Do you have a specific question for me about being more efficient in your career? Ask me your question today. I would love to help you create the business & life you absolutely desire.

Remember, you are never alone in the Queen of Results universe. Connect with me on Facebook, Twitter, and LinkedIn. 

I also invite you to subscribe to my favorite podcast, Proclamation of Persistence: The Busy Professionals Guide to Triumph and Success.