Part 2 of the top social media question asked by small business owners.
6. Why does it seem like social media works for some businesses but not mine?
7. Do I really have to blog?
8. What the heck is Klout and does it matter?
9. Is it good practice to duplicate content on social networks?
10. What are the social media trends that I need to be aware of?
BONUS Question 11. How do I formulate a social media plan for my business?

Watch the webinar now…

I recently did a webinar that was a smash hit about the Your Top 10 Social Media Questions Answered.
These are questions that business owners and folks growing their personal brands have asked me and I wanted to do my best to demystify it all. These are the 5 questions I answer in this webinar:
1. Is social media really important in my marketing?
2. How do I measure social media for my business?
3. How do I increase my engagement on social media platforms?
4. I really don’t understand (or don’t like) Twitter, can I skip it and focus solely on Facebook?
5. How do I get new clients from social media?

Watch it now!

Liked this training?  Please share it on Facebook, and Twitter!!!

And yes, part 2 will get released in the next week!

Well no one can say I’m afraid of looking ridiculous!!!

You’ll get a good laugh out this one. 

PS: You can watch it in HD for the full effect.

Click here to view the embedded video.

Get on the 11.8.11 VIP LIST!!!  Enter Your Name & Email Below!

And please SHARE to get the word out!  It’s gonna be EPIC!!!

PS: You’ll also be subscribed to receive my Naked Newsletter! Yes it’s fun and full o’ goodies!

If you haven’t figured out the new Facebook Insights yet, you’re not alone.

One of the benefits of having a page on Facebook is having the ability to see specific metrics that let’s you know how your page is doing.  However, many business owners and brand builders neglect to ever check these important numbers.

If you’re wondering why you should care about Facebook Insights, here are a few reasons:

• It allows you to track conversions around specific pages.
• You can tell whether your engagement strategy is actually working.
• You get demographic info about your fans including age, gender and where they live.
• You get to see how your content is being shared – whether it’s viral shares, organic, or through paid advertising.

And this is just the tip of the iceberg.  To get you started check out this brief training video about the new Facebook Insights:

Click here to view the embedded video.

Want more in-depth Facebook training?  Check out my Facebook Results program where you’ll get access to my more intense Facebook Insights training an much much more!

I’d love to know what you think about this training!  Leave me a comment and be sure to share it on Twitter, Facebook, Google + and whereever you hang out online!

If you’ve ever struggled to get the word out about your Facebook fan page you’re not alone!

Growing your Facebook following is an easy way to staying in front of your prospective clients in a way that’s fun and engaging.

And when you think about it for a small business adding a few fans is a big deal.  That’s why promoting that you have a Facebook page is vital in getting a constant flow of fresh eyes.

A lot of businesses assume that people will go hunt for them, which isn’t true.  People are extremely busy and even if your business has exactly what they need they may never realize it.

Here are five easy yet often overlooked ways to promote your Facebook page and get the word out there.

1. Write a status update on your personal profile

I know this seems obvious but a lot of people never tell their friends that they have a Facebook fan page.

So a sure way they know about your Fan page is as simple as writing a status update.  Be sure to tag your page and also include your Facebook address in case folks don’t know to click the tag.

2. Create an event

So the tactic above is a great one but as you know people may miss your well crafted status update.  So to ensure that doesn’t happen make joining your page an event!

Create an event as your page and then invite your friends to it!

Pick a specific launch date for you page and if your page is already live create an event anyway.

To go a step further you can even offer a prize and make it engaging.

Below is an example of how Gun Hill Road promoted a Ustream event however the same concept can be used for a Facebook page.

3.  Include links in your newsletter

Your newsletter is a great place to remind the people who signed up that you’re also hanging out on Facebook.  Be sure include a direct link to your fan page.  Don’t worry about getting redundant, you want to tell your new subscribers about your Facebook presence and also remind your existing subscribers to come and check you out of Facebook.

4. Add a like box to your website

Adding a like box to your website is an easy way to get more fans.  The best part is that they can like your page without having to leave your website.  A great place to include it is in your sidebar of your website on inside the content of an actual page.You can include it in the sidebar of your website or on a page.

Btw this like box is LIVE so if you haven’t connected with TSQ on Facebook join the community!

5.  Feature yourself as the page owner

When you feature yourself as the page owner of your page a box appears below your featured likes.

This is an image of Involver‘s featured page owners.

Once you’re featured as a page owner the page also shows up on your personal profile so that your friends will have yet another way to like your page.  The great part about this feature is that even people who aren’t your friends yet who land on your profile will immediately be able to see your page(s).

To add this feature to your page simply go to Edit Page > Featured > Edit Featured Page Owners

There you have 5 easy ways to promote your Facebook fan page.

Was there something on the list that you haven’t done?  Be sure to leave a comment and also share it with your friends on your social networks!

Are you stuck at a “day job” you hate?

Do you wish the day would come that you can wake up and feel passionate about what you do?

On the road to living the life you truly want you may feel you’ve had to take quite a few detours, and may be wondering, “How about me?”  You may even see people all around you having what it is that you want and as the days go by your dreams and aspirations feel further and further away and you feel stuck between a rock and a hard place.

“Working for the man (or woman)” can be disheartening when you really want to be doing your own thing.

So today I’m tackling a question that was emailed to me about just that.  How do you really balance your day job with your passion?  Furthermore, I go into the exact steps you need to take to start seeing the light at the end of the tunnel.

Plus I’m going to share some creative ways to start making the transition from day job to dream job.

Face it there are times we have to do what we have to do in order to fund our passion, and sometimes it may mean being in a job that’s not so perfect, but the story doesn’t have to end there.

Check out the 4 steps you can take today that will help you make that big leap!

Click here to view the embedded video.

Tweet this: “The only boundaries that exist are the boundaries that we put on ourselves.”

Check out the webseries I mentioned here.

So it’s your turn: Did you have a lightbulb moment?  What actions will you take today to start living your passion?  Share your thoughts in the comments below!  And if you liked this Tell It Like It Is segment be sure to share it!

Due to Popular DEMAND!!!!
Facebook is still the most powerful method to tap into a wealth of customers if you’re building a small business or personal brand. Watch this quick video to get the 411 on what we’ll be covering in the webinar!!!

Click here to view the embedded video.

PS:  This is an ENCORE PRESENTATION DUE TO POPULAR DEMAND!!! And it will be solely devoted to Facebook!  And I will be sharing THINGS YOU CAN DO TODAY TO UP YOUR FACEBOOK GAME!  You seriously don’t want to miss it!

The oh so FREE webinar will be Wednesday September 21th at 5PM PACIFIC / 8PM EASTERN!  Be there LIVE for BONUSES and get the REPLAY (only available to those who register for a limited time)!

PSS: I’m limiting this freebie webinar to 100 people MAX!!!

Are your bad clients making you feel like you’d rather go through an earthquake and a hurricane all in the same week?

Well, I actually went through an earthquake and a hurricane in the same week, courtesy of NYC’s Hurricane Irene and…come to think of it the earthquake doesn’t have a name, but I’m calling him Armando.  Everything’s all right on my end but I still know folks without power and who’s pad got flooded in a major way.

But I digress, we’re talking about your clients from hell right?

Sam (on the right) and Thérèse at the NYC screening of Gun Hill Road

Recently, I had a chance to meet with one of my clients Sam, who’s part of my Twitter Results Program which just finished with a bang yesterday BTW!  This was actually a planned meeting for the NYC opening of Gun Hill Road.  Check out her hotness in the pic.

My point is that I actually like spending time with my clients and practically ALL of them become my friends.

That’s because I set a high intention for the type of people I want to serve and I’m not afraid to walk away from the others who don’t fit the bill.

Don’t get me wrong I know what’s it’s like to work with bad clients which is why I can talk about it, but you’ve got to come to a place within yourself to know what you’re willing to deal with and what you’re not.

So I’ve come up with FOUR STEPS that can help you deal with your bad clients and still feel good about yourself.

Check out the video below:

Click here to view the embedded video.

Liked the quote I mentioned CLICK HERE to retweet it and give Gandhi some love!

YOUR TURN: Did this resonate with you?  Do you have a client that needs to get the swift boot?  Share your experiences below and let me know if you had a lightbulb moment at all?  Love those!

And PS: If you still need to build up some courage about actually getting rid of those bad clients check out this video about FAITH!  I’m having a George Michael moment as I write this.

Liked this Tell It Like It Is?  Don’t leave without sharing the love!  Till next time!

xo,

Thérèse

Do you have trouble having faith in yourself or your business?

Well if so, today’s video is custom tailored for you.

BACK STORY:  I recently had a conversation with a friend of mine who told me how lucky I was to be able to spend the summer in New York.

After getting over the momentary “Oh yeah?!  I’m cool moment,” I had to think about that.

If I was lucky that meant a whole lotta of other people weren’t and that didn’t vibe with me too well.

Well in this video I break down my lucky process into some easy to follow steps that will allow you to take your own leaps of faith in your business or your life and get whatever you want.

Listen closely for the actual steps I took to accomplish my BIG want.

Click here to view the embedded video.

Don’t believe in luck either?  Click here to Tweet up the quote I mentioned!

It’s your turn.  Leave me a comment and tell me what you really want to achieve and by when.  Also answer this:  How can you walk in faith to get what you truly desire.

Liked today’s video?  Don’t forget to share it with your friends on your social networks!

As the social media marketing landscape gets more complex (more accounts to manage, more ways to keep track of ROI, etc) it can get pretty confusing for any entrepreneur, especially when deciding on hiring out your social media marketing activities.

Knowledge is power and as an entrepreneur I want to give you my fellow entrepreneur all the information necessary for you to make an informed decision.

Get my honest opinion as to what it takes to effectively manage your social media activities.

Click here to view the embedded video.

In this video you learn:

• How to know if you should hire out your social media marketing activities
• The mistakes that most small businesses make when hiring out
• What’s essential when it comes to doing social media in-house

Leave me a comment and let me know what your business does?  Are you thinking about hiring out your social media marketing or do you want to find a way to bring it in house?

Liked the post?  Don’t forget to share the love!