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    <pubDate>Sun, 02 Nov 2025 07:13:07 +0000</pubDate>
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    <copyright>Content Copyright Joel Lenhardt 2015</copyright>
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    <itunes:summary>The worlds largest companies and banks spend billions of dollars each year on risk management because their leaders get how important it is to protect the value they've worked so hard to create. &#13;
&#13;
The Risk Guy Podcast is all about empowering entrepreneurs and small business owners with the key risk management tools and knowledge they need to successfully navigate the pitfalls and risks that come with running a business.&#13;
&#13;
If you enjoy the podcast please drop me a line on twitter @JoelTheRiskGuy or head over to www.theriskguy.com</itunes:summary>
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    <itunes:subtitle>The worlds largest companies and banks spend billions of dollars each year on risk management because their leaders get how important it is to protect the value they've worked so hard to create. &#13;
&#13;
The Risk Guy Podcast is all about empowering entrepreneu</itunes:subtitle><itunes:category text="Business"/><itunes:owner><itunes:email>joel@theriskguy.com</itunes:email><itunes:name>Joel Lenhardt</itunes:name></itunes:owner><item>
      <title>The Risk Guy Podcast - Session #1 - Phil Smy (Part 1 of 2)</title>
      <itunes:title>The Risk Guy Podcast - Session #1 - Phil Smy (Part 1 of 2)</itunes:title>
      <pubDate>Fri, 27 Feb 2015 16:35:03 +0000</pubDate>
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      <description><![CDATA[<p style="margin-bottom: 27px; color: #666666; font-family: 'Roboto Slab', Georgia, Times, serif; font-size: 18px; line-height: 30.6000003814697px;">On the first ever Risk Guy Podcast I talk with Phil Smy, who is the CEO of <a style="transition: all 0.2s ease-in-out; -webkit-transition: all 0.2s ease-in-out; text-decoration: none; color: #1c7c7c;" href="http://www.lotterycanada.com/" target="_blank">LotteryCanada.com</a>, a company he founded with his brother 15 years ago and which now boasts over 1 million visitors per month. Phil has previously founded CostaFilma SL, an independent film distribution and production company in Spain and FilmAmora.com, which he describes as the Netflix of Spain. Phil was also a  founding partner of Toygaroo.com, also known as the Netflix of toys, which appeared on the US series Shark Tank back in 2011.</p>
<h3 style="clear: both; color: #666666; font-family: 'Roboto Slab', Georgia, Times, serif; font-size: 24px; margin: 27px 0px; line-height: 30.6000003814697px;">Show Notes</h3>
<p style="margin-bottom: 27px; color: #666666; font-family: 'Roboto Slab', Georgia, Times, serif; font-size: 18px; line-height: 30.6000003814697px;">2:35 - Phil on evolution in business - from Film Amora to Toygaroo<br />5:45 - Phil's first ventures into entrepreneurship online music & mobile phone sports betting via WAP!<br />7:30 - Never be first & learning from other people's mistakes<br />10:16 - Film Amora and the challenges of implementing a proven business model into a blue ocean market<br />15:30 - Lottery Canada and growing a website from zero to over a million visitors a month without any marketing<br />17:25 - Google loves time<br />18:20 - The power of free<br />19:30 - Generating revenue through advertising - it's all about the eyeballs<br />21:50 - Why you don't need an SEO consultant to drive traffic to your site<br />23:15 - On quality determining the success of any type of content and the importance of feedback<br />27:44 - Social media and the work involved in seeing a return on investment on your small business social media presence</p>
<p style="margin-bottom: 27px; color: #666666; font-family: 'Roboto Slab', Georgia, Times, serif; font-size: 18px; line-height: 30.6000003814697px;"><em>If you enjoy the podcast please drop me a line on twitter <a href="http://www.twitter.com/JoelTheRiskGuy" target="_blank">@JoelTheRiskGuy</a> or head over to <a href="http://www.theriskguy.com" target="_blank">www.theriskguy.com</a>. Stay tuned for part 2 of my interview with Phil where we cover advice for entrepreneurs who are about to start a new business, what it's really like to gain an investment on Shark Tank, and what Phil's experience with Toygaroo can teach us about the dangers of explosive growth in a small business.</em></p>]]></description>
      
      <content:encoded><![CDATA[<p style="margin-bottom: 27px; color: #666666; font-family: 'Roboto Slab', Georgia, Times, serif; font-size: 18px; line-height: 30.6000003814697px;">On the first ever Risk Guy Podcast I talk with Phil Smy, who is the CEO of <a style="transition: all 0.2s ease-in-out; -webkit-transition: all 0.2s ease-in-out; text-decoration: none; color: #1c7c7c;" href="http://www.lotterycanada.com/" target="_blank">LotteryCanada.com</a>, a company he founded with his brother 15 years ago and which now boasts over 1 million visitors per month. Phil has previously founded CostaFilma SL, an independent film distribution and production company in Spain and FilmAmora.com, which he describes as the Netflix of Spain. Phil was also a founding partner of Toygaroo.com, also known as the Netflix of toys, which appeared on the US series Shark Tank back in 2011.</p> Show Notes <p style="margin-bottom: 27px; color: #666666; font-family: 'Roboto Slab', Georgia, Times, serif; font-size: 18px; line-height: 30.6000003814697px;">2:35 - Phil on evolution in business - from Film Amora to Toygaroo5:45 - Phil's first ventures into entrepreneurship online music & mobile phone sports betting via WAP!7:30 - Never be first & learning from other people's mistakes10:16 - Film Amora and the challenges of implementing a proven business model into a blue ocean market15:30 - Lottery Canada and growing a website from zero to over a million visitors a month without any marketing17:25 - Google loves time18:20 - The power of free19:30 - Generating revenue through advertising - it's all about the eyeballs21:50 - Why you don't need an SEO consultant to drive traffic to your site23:15 - On quality determining the success of any type of content and the importance of feedback27:44 - Social media and the work involved in seeing a return on investment on your small business social media presence</p> <p style="margin-bottom: 27px; color: #666666; font-family: 'Roboto Slab', Georgia, Times, serif; font-size: 18px; line-height: 30.6000003814697px;"><em>If you enjoy the podcast please drop me a line on twitter <a href="http://www.twitter.com/JoelTheRiskGuy" target="_blank">@JoelTheRiskGuy</a> or head over to <a href="http://www.theriskguy.com" target="_blank">www.theriskguy.com</a>. Stay tuned for part 2 of my interview with Phil where we cover advice for entrepreneurs who are about to start a new business, what it's really like to gain an investment on Shark Tank, and what Phil's experience with Toygaroo can teach us about the dangers of explosive growth in a small business.</em></p>]]></content:encoded>
      
      
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    <author>joel@theriskguy.com (Joel Lenhardt)</author><itunes:subtitle>On the first ever Risk Guy Podcast I talk with Phil Smy, who is the CEO of LotteryCanada.com, a company he founded with his brother 15 years ago and which now boasts over 1 million visitors per month. Phil has previously founded CostaFilma SL, an independent film distribution and production company in Spain and FilmAmora.com, which he describes as the Netflix of Spain. Phil was also a  founding partner of Toygaroo.com, also known as the Netflix of toys, which appeared on the US series Shark Tank back in 2011. Show Notes 2:35 - Phil on evolution in business - from Film Amora to Toygaroo 5:45 - Phil's first ventures into entrepreneurship online music &amp; mobile phone sports betting via WAP! 7:30 - Never be first &amp; learning from other people's mistakes 10:16 - Film Amora and the challenges of implementing a proven business model into a blue ocean market 15:30 - Lottery Canada and growing a website from zero to over a million visitors a month without any marketing 17:25 - Google loves time 18:20 - The power of free 19:30 - Generating revenue through advertising - it's all about the eyeballs 21:50 - Why you don't need an SEO consultant to drive traffic to your site 23:15 - On quality determining the success of any type of content and the importance of feedback 27:44 - Social media and the work involved in seeing a return on investment on your small business social media presence If you enjoy the podcast please drop me a line on twitter @JoelTheRiskGuy or head over to www.theriskguy.com. Stay tuned for part 2 of my interview with Phil where we cover advice for entrepreneurs who are about to start a new business, what it's really like to gain an investment on Shark Tank, and what Phil's experience with Toygaroo can teach us about the dangers of explosive growth in a small business.</itunes:subtitle><itunes:author>Joel Lenhardt</itunes:author><itunes:summary>On the first ever Risk Guy Podcast I talk with Phil Smy, who is the CEO of LotteryCanada.com, a company he founded with his brother 15 years ago and which now boasts over 1 million visitors per month. Phil has previously founded CostaFilma SL, an independent film distribution and production company in Spain and FilmAmora.com, which he describes as the Netflix of Spain. Phil was also a  founding partner of Toygaroo.com, also known as the Netflix of toys, which appeared on the US series Shark Tank back in 2011. Show Notes 2:35 - Phil on evolution in business - from Film Amora to Toygaroo 5:45 - Phil's first ventures into entrepreneurship online music &amp; mobile phone sports betting via WAP! 7:30 - Never be first &amp; learning from other people's mistakes 10:16 - Film Amora and the challenges of implementing a proven business model into a blue ocean market 15:30 - Lottery Canada and growing a website from zero to over a million visitors a month without any marketing 17:25 - Google loves time 18:20 - The power of free 19:30 - Generating revenue through advertising - it's all about the eyeballs 21:50 - Why you don't need an SEO consultant to drive traffic to your site 23:15 - On quality determining the success of any type of content and the importance of feedback 27:44 - Social media and the work involved in seeing a return on investment on your small business social media presence If you enjoy the podcast please drop me a line on twitter @JoelTheRiskGuy or head over to www.theriskguy.com. Stay tuned for part 2 of my interview with Phil where we cover advice for entrepreneurs who are about to start a new business, what it's really like to gain an investment on Shark Tank, and what Phil's experience with Toygaroo can teach us about the dangers of explosive growth in a small business.</itunes:summary></item>
    
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