theromgroup.com

Social Media Makes Marketing Faster and More Robust

The ROM Group — Thu, 24 Mar 2011 00:02:40 +0000

Faster, simpler and more robust are the three motivations shaping the world, and the Web is the primary tool. As a result, social media is a growing form of communication worldwide.

How do you incorporate Social Media into your Marketing programs?

The ROM Group — Wed, 23 Mar 2011 23:41:52 +0000

That’s the million-dollar question for many B2B companies. Marketers are used to pushing things out to their potential buyers. They use billboards, radio, TV and direct mail. Today, social media can be used to do the same thing...you’ll see the same result—one that lacks ROI.

iFrames for Bigger, Faster, Stronger Facebook Apps

The ROM Group — Tue, 15 Mar 2011 20:08:00 +0000

Social media is a modern-day science experiment. Facebook alone has more than 900 million ways to connect with your target audience. Regardless of the company, Facebook’s new iFrames should be in your concoction for bigger, faster and stronger social media activity.

Value-Added Content Without a Sales Pitch Fuels Social Media Efforts

The ROM Group — Thu, 10 Mar 2011 22:38:24 +0000

Social media is only effective if you provide relevant information your audience finds valuable...You gain authority in social media when people are sharing your information.

How to Use Social Media to Build Buzz-Worthy Content

The ROM Group — Tue, 08 Mar 2011 23:26:00 +0000

2/3 of your SEO comes from authority. If it’s that important, then we need to know how to create content that gets straight to the heart of what’s valuable to the person reading it. Here is how:

The ROM Group Names Group Leader of Operations

The ROM Group — Mon, 07 Mar 2011 17:44:11 +0000

The ROM Group, a strategic sales and marketing firm, has promoted Eric Pedersen to group leader of operations.

Gutierrez promoted by The ROM Group

The ROM Group — Fri, 04 Mar 2011 16:24:27 +0000

The ROM Group, a strategic sales and marketing firm, recently promoted Corenne Gutierrez to senior content specialist.

Three Basic Tools to Measure the Value of Your Social Media

The ROM Group — Tue, 01 Mar 2011 16:21:00 +0000

Adding a value to social media efforts is difficult, but here are three basic ways to start measuring using free tools:

Enhance Buyer Experience by Creating Buyer Personas

The ROM Group — Fri, 25 Feb 2011 19:47:25 +0000

Buyer experience is an integral part of customer relationship management (CRM). Buyers who have positive experiences are more likely to become repeat customers and loyal buyers. To make this experience perfect, you must consistently exceed the needs and expectations of your buyer. However, the "best" experience is highly dependent on the type of person involved. Buyer personas help you understand what experience your buyers expect.

Sales and Marketing Firm Appoints Director of Tactical Sales

The ROM Group — Tue, 15 Feb 2011 03:00:46 +0000

DE PERE, Wis. Feb. 11, 2011—The Rom Group has promoted Jennifer Del Regno to director of tactical sales. In her new role, she will be instrumental in growing the firm’s customer base, driving revenue and managing business development.