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Disavow Links? Naw… Here’s Why

Pat Marcello — Tue, 14 May 2013 15:44:31 +0000

If you’re thinking about disavowing links through Webmaster Tools, you may have worse issues. Here’s why you probably don’t want to mess with that: Read the rest here: http://www.semrush.com/blog/publications/linking-to-disavow-or-not-to-disavow-that-is-the-question/ Just because you have a tool doesn’t necessarily mean you need to use it, eh?

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Vote for MagnaSites.com!

Pat Marcello — Tue, 30 Apr 2013 15:25:17 +0000

Pat Marcello

I just submitted a wish to Intuit’s Small Business Growing Strong campaign. Vote for it at bit.ly/ZPX6ON #SupportSmallBiz PLEASE? — Pat Marcello (@PatMarcello) April 28, 2013

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New Panda and Penguin Web Spam Updates Imminent

Pat Marcello — Wed, 13 Mar 2013 12:00:07 +0000

Pat Marcello

During an SMX West panel this week, Matt Cutts, head of Google’s web spam team, said that we’re going to have a “large Penguin update” in 2013. Previously, we had one in May 2012 and one in October, and each targeted different aspects of what Google considers to be Web spam. One of the BIG [...]

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Google Updates… All on One Page

Pat Marcello — Mon, 04 Mar 2013 18:18:53 +0000

Pat Marcello

Have you been Google smacked? I’m guessing that lots of folks have, and maybe don’t even know it. Well, if you want to check, just hop on over to Sistrix, where they have all of the Google updates on one page: http://www.sistrix.com/google-updates/ This is a comprehensive list, going back to the very first update in [...]

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301 Redirects Don’t Dilute Page Rank

Pat Marcello — Tue, 26 Feb 2013 00:12:16 +0000

Pat Marcello

Thought this was important. For a while now, some of the well-known SEOs have been saying that when you redirect a page with a 301, or permanent redirect, that the page rank passed to the page at the other end is diluted. Untrue. Here’s Matt Cutts to explain why: Another SEO myth busted. Redirect [...]

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Guest Post: 4 Business Lessons From Google CEO Larry Page

Pat Marcello — Mon, 11 Feb 2013 13:00:05 +0000

Pat Marcello

This guest post is from my friend, Tom Jones of Make-a-Website.com. He’s got some cool insights to share from Larry Page: 4 Business Lessons From Google CEO Larry Page Larry page officially took over the reigns as Google CEO in April 2011 replacing then CEO Eric Schmidt. Most consider Schmidt as the caretaker CEO that [...]

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SimilarWeb – Alexa Has a Strong Competitor

Pat Marcello — Thu, 07 Feb 2013 17:11:37 +0000

Pat Marcello

Those of us who look at metrics, day in – day out, have been complaining for years that Alexa is a so-so tool. It serves a purpose, but the data you get from Alexa is not always useful or relevant by the time you’re seeing it. But a group based in Tel Aviv — Similar [...]

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Google Updated Panda Again

Pat Marcello — Wed, 23 Jan 2013 16:43:49 +0000

Pat Marcello

New Panda data refresh rolling out today: 1.2% of English queries affected. Background: goo.gl/8Zqy1 — A Googler (@google) January 22, 2013 The link leads to Amit Singhal’s “More Guidance on Building Quality Sites” on the Google Webmaster Central blog. If you haven’t read the article, do. It explains exactly what Google is looking for. If [...]

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SEO for 2013: Go Enterprise

Pat Marcello — Fri, 28 Dec 2012 13:00:34 +0000

Pat Marcello

Enterprise is often an intimidating term. Enterprise is normally assigned to big business, right? I mean, when you think of “Enterprise,” you think of brands that people recognize and large companies that often make it to page one in search. Is that you? Probably not. I know it’s not MagnaSites — yet. But we’re working [...]

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I’m Not Alone When I Say, “Keywords Are Dying”

Pat Marcello — Thu, 27 Dec 2012 13:00:26 +0000

Pat Marcello

As you probably know, I’m a writer. I’ve been writing and being paid to do it for more than twenty years, and for the Web for about the last nine years. When I started writing for the Web, I was appalled by the way people butchered the English language. The punctuation was horrible, the spelling [...]

The SEO News Blog with Pat Marcello