The SEO Specialist

What Is “Confirmed Opt-In” for Email Subscriptions?

jrs — Tue, 01 Nov 2011 02:36:30 +0000

One of the hardest things for clients to get their minds around is the need to have a confirmed subscription list. In most people’s minds, it seems sensible to send an email to a list of...

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Biggest QR Code Mistakes

jrs — Tue, 11 Oct 2011 00:31:03 +0000

It happens over and over again. Companies hire designers to help them jump on the QR code bandwagon, but instead wind up being thrown under the bus. QR codes, when used properly, are a great way to...

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SEO Quick Tips – Page Title Tags

jrs — Sat, 01 Oct 2011 00:18:05 +0000

What It Is: Web page title. AKA title “tag”. The “title tag” is a small piece of HTML code that looks like <title>some page title here</title>. It defines the...

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Attaching a Rackspace Cloud Server Ubuntu Instance to RightScale

jrs — Thu, 01 Sep 2011 00:15:39 +0000

RightScale is pretty cool. It isn’t cheap mind you, but once you get up to the levels of needing a cloud manager, it’s pretty darn good. Couple RightScale with the ease of use of...

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In Perú, Yes You Can – INFOTEK 2010

jrs — Tue, 30 Nov 2010 13:22:42 +0000

Some of you have asked me to publish the text of my presentation at INFOTEK 2010. Here is the first piece, and one of the most important messages: Before we go on, I would like to share with you...

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INFOTEK 2010 Links and Resources

jrs — Mon, 29 Nov 2010 13:12:15 +0000

As I promised in my speech last Thursday, here are some of the resources which you may want to have a look at: Cloud Servers, Storage and Applications Rackspace Cloud One of the leaders in cloud...

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Tracking Your SEO Efforts

jrs — Thu, 09 Sep 2010 22:43:24 +0000

Whether you’re a do-it-yourselfer when it comes to SEO, or if you’ve hired an SEO Specialist, you want to be able to see that your efforts (whether it be time and/or money), is paying off. You want...

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The Power of Search Engine Rankings

jrs — Thu, 02 Sep 2010 22:50:51 +0000

I think it goes without saying that proper search engine optimization is one of the best, most cost effective means of marketing one’s business, product or service today. Just as the old cliché...

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The Importance of Content in Search Engine Optimization

jrs — Thu, 02 Sep 2010 19:58:04 +0000

When it comes to talking about Search Engine Optimization (SEO), there is certainly no shortage of topics and directions that one could take. There is an endless avalanche of tips, ideas,...

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