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Schweppes - What do you expect?

The San Francisco Egotist — Tue, 17 Apr 2018 18:17:44 +0000

Local

Man, we're struggling today to find commercials that make sense...

Peet's goes to Coachella.

The San Francisco Egotist — Tue, 17 Apr 2018 18:14:59 +0000

Local

The craft coffee company and festival sponsor unleashed the "Better Energy" of its chilled Cold Brew at a branded bus within the Coachella campground and at an interactive “Ice Sauna” photo booth at the DayClub Palm Springs for attendees seeking escape from the heat. They also rolled out a branded keg Trike, which cruised through the campground and outside the Sahara tent of the festival offering samples of its signature Baridi Black Cold Brew coffee on-tap.

Seriously, WTF is this?

The San Francisco Egotist — Tue, 17 Apr 2018 18:07:53 +0000

National

This would be a crazy enough ad if it was for speakers. But it's not! It's for something you would never guess in a million years. We had to go Google them after the spot just to make sure we heard what we heard.

INSIDE THE DESIGN STUDIO - Tuesday, 24 April 6:30 – 8 pm

The San Francisco Egotist — Fri, 13 Apr 2018 17:24:58 +0000

Local

Looking for something to do in a few weeks? Join Astro Studios and leaders from the frontlines of design to discuss a range of new technology-enhanced realities like AR, VR, AI, etc. Focusing on product, experience, software and emerging technologies, they’ll explain how they approach projects as well as design’s role for this brave new world. Plus, they’ll talk about pioneering design opportunities they see coming in these future arenas.

It's Tuesday, 24 April from 6:30 – 8 pm and tickets are FREE. You can get them here.

Taco Bell - The Librarian

The San Francisco Egotist — Fri, 13 Apr 2018 17:19:55 +0000

National

Pereira & O’Dell and Rover want you to Walk It Out.

The San Francisco Egotist — Thu, 12 Apr 2018 17:34:47 +0000

Local

Rover.com has released a new advertising campaign created by SF's own Pereira & O'Dell titled “Walk It Out,” featuring six dog walkers jamming out to DJ Unk’s hit song “Walk It Out.”

The campaign began airing this week across national TV, online ads and social channels. Additionally, the campaign has taken over the Columbus Circle subway station in New York City with backlit posters, billboards and turnstile placements.

Agency: Pereira O’Dell
Creative Chairman: PJ Pereira
Executive Creative Director: Jason Apaliski
Creative Director: Katie Brinkworth
Copywriter: Tracy Silagi
Art Director: Rachel Ngun

VP of Production: Jeff Ferro
Senior Producer: Elisa Moore
Senior Producer: Brian Stanley

Director of Project Management: Lindsey Anderson
Project Manager: Alysa Fukunaga
Director of Business Affairs: Russ Nadler
Business Affairs Manager: Christina Hadly

Chief Executive Officer: Andrew O’Dell
Brand Director: Maura Mattoon
Brand Manager: Chelsea Larson

Director of Communications Strategy: Ashley Wells
Senior Brand Strategist: Beth Windheuser
Senior Communications Strategist: Daniel Hackett

Director of Communications: Molly Parsley

PRODUCTION CREDITS
Production Company: Hungry Man
Director: Dave Laden
Managing Partner/Executive Producer: Kevin Byrne
Partner/Executive Producer: Mino Jarjoura
Director of Sales/Executive Producer: Dan Duffy
Executive Producer: Caleb Dewart
Executive Producer: Jacki Sextro
Head of Production: Marian Harkness
Producer: Justin Diener
Production Supervisor: Chad Alburtis

Editor: Cut and Run
Editor: Sean Stender
Executive Producer: Deanne Mehling

Visual Effects: Jogger SF
Lead Flame Artist: Matt Trivian
Executive Producer: Deanne Mehling

CLIENT CREDITS
VP of Marketing: Halle Hutchison
Creative Communications Manager: Anea Pavlosky
Integrated Marketing Manager: Christine Chen

NBA 2K Work by BSSP ft. Kevin Garnett and Michael Rapaport

The San Francisco Egotist — Thu, 12 Apr 2018 17:29:06 +0000

Local

You had us at "Kevin Garnett and Michael Rapaport."

BSSP
Tom Coates – Executive Creative Director
Sinan Dagli – Associate Creative Director
Patrick French – Copywriter
Cameron Murray – Copywriter
Alex Anderson – Senior Art Director
Alex Eley – Account Director
Mal Gretz – Account Supervisor
Fearghal O’Dea – Senior Integrated Producer
Halsey Stowe – Associate Strategy Director

2K
Jason Argent – SVP, Basketball Operations
Alfie Brody – VP, Sports Marketing
Billy Inglis – Sr Brand Manager
Andrew Blumberg – Sr. Brand Manager
Ronnie Singh – Director, Digital Marketing

Arts & Sciences
Tom Scharpling - Director
Mal Ward - Managing Director
Mark Marrie - Executive Producer
Christa Skotland - Head of Production
Kristin Porter - Line Producer

Cut and Run
Deanne Mehling - Executive Producer
Pete Koob - Editor

Yessian Music Group
Andy Grush - Creative Director
James Carey Haun - Music Arrangement
David Gold - Executive Producer
Katie Overcash - Sr. Producer
Michael Yessian - Head of Production
Brian Yessian - CCO

Company 3
Dave Hussey - Colorist

Handsome Sound
Chris Forrest - Sound Engineer

How to make an athlete out of water

The San Francisco Egotist — Thu, 12 Apr 2018 17:25:53 +0000

Local

You’re looking at the brief. It says “Water made active”. Hmmm. What’s the purest expression of that thought? What if you could somehow make the water become active – like it had come to life in the shape of an athlete?

The initial idea part is never easy, but the steps that followed were certainly no walk in the park. Gatorade’s G Active is a rehydrating blend of water and electrolytes, ideal for replacing fluid lost during exercise. So TBWA\Chiat\Day approached Unit9 and director Cole Paviour, who in turn enlisted Mr Moco and Machine Shop to somehow turn this very pure idea into a reality.

CGI would have been easier but cheating, so the challenge was to find the right technology to capture this idea in camera. Motion capture gave them a moving 3D athlete to recreate in water. Machine Shop custom-built a ‘rain-rig’ made up of over 2000 switches which worked almost like a 3D printer, using water and gravity to create a fleeting figure in liquid form.

Flash-lighting froze each frame in time and motion control came back into the fray so they could capture the effect with a synced camera move. This behind-the-scenes expands on the technical challenges they faced and how they overcame them. The ‘how’ is just as intriguing as the ”what’.

Bruno Acanfora’s quote rings true: “We were afraid, we were excited, afraid again.” That feeling of fear alternating with excitement is one we’ve felt when your pushing boundaries. It’s exciting to solve complicated problems no one’s faced before, but equally terrifying that you may not solve the next one while you’re splashing your client’s cash.

What do you know, it’s all worked out very well indeed. A simple, powerful idea mixed with innovation and technical excellence. Super job.

Long Long Man

The San Francisco Egotist — Thu, 12 Apr 2018 17:23:38 +0000

National

Size does matter, when it comes to Sakeru Gummys.

Little Moving Pictures launches colorful new campaign for Method.

The San Francisco Egotist — Wed, 11 Apr 2018 17:56:19 +0000

Local

Naturally derived. No bad vibes.

Little Moving Pictures produced this colorful launch campaign for Method’s new Body Wash line.

Production, Direction and editorial: LMP Studio
VFX: Real Motion VFX
Music & Sound Design: Pico Sound

Teak out with 3 new spots for JanSport.

The San Francisco Egotist — Wed, 11 Apr 2018 17:52:56 +0000

Local

JanSport tapped their longtime AOR, Teak, to cast both the SuperBreak and the Hatchet backpacks as a companion for self-expression and discovery.

Teak Creative Director Greg Rowan found inspiration from the idea of urban exploration. “Cities are a magnet for people who are just starting out—instinctively following an innate sense of discovery. Urban explorers are pioneers, specifically targeting places that are off-limits or seldom seen, using photography to capture their own personal experience.”

To keep the campaign more authentic, Teak took a non-traditional path to finding talent, choosing to feature real young people, not actors.This approach extended to the video soundtrack, where Teak used up and coming musicians.

Check them out.

Agency: Teak
Director/Creative Director: Greg Rowan
Writer: Kevin Ferguson
Art Director: Montana McLean
Lead Designer: Bradley Hughes
UX/UI Designer: Beth O’Neill
Production Artist: Michelle Brandemuehl
Editor: Colin Russell
Editor: Alec Rodriques
Photographer: Andrew Reilly
Animator: Lauren Konig
Director of Photography: Alec Rodriques
Producer: Brett Miller
Project Manager: Lea Hamilton
Account Director: Greg Martinez

SuperBreak Tracks/Artists:
“Freedom” by Tony Blayzem feat. Lamont Starr
"Ya Ya" by Naked Giants
"Golden Rule" by Valaire
"New Blood" by Dojo for Crooks
"Live It Up" by The Furnishings

Hatchet Tracks/Artists:
"Shakedown" by Equal
“To the Top” by Chuuwee

Hotwire Names FCB Creative Agency of Record

The San Francisco Egotist — Wed, 11 Apr 2018 17:46:11 +0000

Local

Travel site Hotwire announced today that it has selected Interpublic Group’s FCB as its creative agency of record after a full media, creative and public relations review. As part of this new partnership, FCB’s San Francisco office, FCB West, will be responsible for Hotwire’s brand repositioning and strategy, concept development and integrated campaign execution.

“This is going to be an exciting year for the brand, and we’ve found a team of creative partners who not only share in our vision, but also in our passion for the product and what it means to our customers,” said Melissa Postier, Director Brand, PR and Social for Hotwire.

“We’re excited to be partnering with Hotwire as their lead creative agency to help them drive and fuel business momentum,” said FCB West CEO Joe Oh. “We look forward to delivering a breakthrough creative campaign that will be the next great success story in the dynamic travel industry.”

Congrats on the big account win!

We've got a new agency in town: XD.

The San Francisco Egotist — Wed, 11 Apr 2018 17:39:48 +0000

Local

The XD Agency has opened up shop in San Francisco, recruiting two marketing and client development veterans to expand the agency’s presence in the Bay Area - Managing Directors Jack Spilberg and Rachel Hermansader.

“Tech companies understand real-world experiences’ ability to shape perceptions and compel behaviors. Of course, we do, too,” said CEO Steve Shlansky. “And we feel confident that Jack and Rachel’s tech expertise, marketing bona fides, and sought-after ability to develop meaningful relationships will allow us to increase our portfolio of tech sector work — work that generates greater value for our clients than ever.”

“Matt’s combination of trusted marketing expertise, deeply held relationships, and charismatic leadership position him optimally to lead the evolution of The XD Agency’s client development team,” Shlansky said. “He is bringing out the best in his team, and ensuring that, more than ever, The XD Agency offers our clients unparalleled return on investment in our segment.”

Welcome to SF.

Cutwater breaks fun spot for... paper towels?

The San Francisco Egotist — Tue, 10 Apr 2018 16:53:14 +0000

Local

It's an ad teacher's cliché: Do an ad for a boring packaged good. And hell yeah, it's tough to do. So we give big props to Cutwater for this Sparkle Paper Towel spot. Nice concept.

“We’re thrilled to be partnering with Sparkle for such a fun and refreshing campaign, giving us the ability to highlight our customers who stand up to every day little messes at an affordable price,” said Chuck McBride, Founder and Chief Creative Officer at Cutwater. “Sparkle stands out as a brand that provides quality products and a sensible price for individuals who like to entertain and express themselves in quality ways and we’re proud to support their endeavors through the creation and execution of this campaign.”

Client – Sparkle® (Georgia-Pacific LLC)

Shari Neumann Senior Director, Content Center Lead
Nicole Peoples Cook Director, Brand Building – Towel Category
Desiree Sullivan Associate Brand Manager

Agency – Cutwater
Chuck McBride Founder, Chief Creative Officer
Christian Hughes President, Principal
Dolly Totes Senior Art Director
Derek Taylor Copywriter
Michael Huntley Executive Producer
Adora Wilson-Eye Producer
Sophie De Schepper Account Director
Hillary Ashton Senior Account Manager

Production Company - Furlined

Ted Pauly Director
Diane McArter President
David Thorne Senior Executive Producer
Jay Wakefield Executive Producer:
Dustin Highbridge Producer
Corey Walter Director of Photography

Editorial Finish: Beast

Jon Ettinger EP
Doug Walker Editor
Jeff Bielat Producer
Seth Andrews Assistant Editor
Evan Ryan VFX Supervisor
Michael Lester CG Generalist
David Brandt Animation/Rigging
Gordon Wittmann VFX Producer
Eric Pascua Finishing Artist
Dave Burghardt Colorist
Nathan Walker Flame Artist
Joe Macken Graphic Artist
Paul Coutu Post Assistant

Audio Finish: M Squared Productions
Phillip Lantz Audio Mix

Costume Design

Rebecca Weinberg Costume Designer
Garo Sparo Costume Builder
Jenny Barone Builder and tailor

The Worst Song in the World

The San Francisco Egotist — Tue, 10 Apr 2018 16:45:54 +0000

National

Put on the earmuffs when you check out Monoprix's newest campaign "The Worst Song in the World". To promote its home delivery services, the grocery chain took a look at what benefits such a service could provide. What benefits do customers gain by not having to carry their groceries, by having their hands free?

Introducing "The Worst Song in the World", a film by Monoprix, its agency Rosapark, and directed by Traktor, which demonstrates an unusual but all-too familiar advantage to having your hands free.

Calling creatives! Ad Club & Times Square Arts contest.

The San Francisco Egotist — Tue, 10 Apr 2018 16:44:00 +0000

National

Times Square Arts announced today that they have partnered with The ADVERTISING Club of New York and are seeking submissions of original moving image art from artists working in the field of advertising. The winner’s work will be exhibited on participating electronic billboards in Times Square as the Midnight Moment, appearing from 11:57 PM – 12:00 AM for the full month of October 2018 in celebration of the 15th edition of Advertising Week New York, the premiere event for marketing, brand, advertising, and technology professionals. The submission deadline for final works is May 27, 2018.

Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.

Tim Tompkins, President of the Times Square Alliance, said, “Last year’s partnership with Advertising Week New York pushed artistic boundaries by showing global boundaries. This year, we look forward to once again celebrating the creativity and artistry of the advertising industry on the digital screens of Times Square, one of the most prominent advertising venues in the world.”

Gina Grillo, President and CEO of The Advertising Club of New York, said, “We are thrilled to bring this once in a lifetime opportunity to our members and the creative community at large. Imagine the impact of seeing your work take over Times Square for a full month - very cool. Let’s get those submissions in!”

Mari Kim, President of Stillwell Partners, said, “Times Square is a rich part of Advertising Week’s history and it’s terrific to play a role in bringing new ideas to the global entertainment hub” said Mari Kim Novak, President of Advertising Week. “This partnership provides an unique opportunity for artists in the advertising world to pursue and showcase their personal passions while revealing the true driving creative force behind the industry.”

In connection to Advertising Week’s partnership with The Advertising Club, artists (working individually or in collaborative teams) are invited to submit their artistic, digital content. For full technical specifications, submission guidelines and a link to the online application, please visit here.

Mariah Carey did a commercial for a hostel and it is incredible.

The San Francisco Egotist — Mon, 09 Apr 2018 08:36:50 +0000

National

This may be the most amazing spot we've ever seen - given that it's for a hostel and it features Mariah Carey.

Manifold brings double-decker Ubers and fine dining.

The San Francisco Egotist — Mon, 09 Apr 2018 04:49:07 +0000

Local

Uber brought its double decker dining experience to San Francisco for the weekend thanks to SF shop Manifold. In celebration of the Nov 2nd launch of the Uber Visa card, Manifold engaged Chef Jennifer Pucci of Park Tavern, Chef David Barzelay of Lazy Bear and Chef Anthony Tanagreta of Belga to create SF-inspired meals for a small group of Uber power users and frequent riders.

Manifold worked with Uber on all aspects of the fully-custom Uber Ride-and-Dine bus from strategy, to creative and design to production and fabrication.

Looks like a pretty cool activation.

HORIZON - 360° Movie - California Academy of Sciences - Tuesday, April 10 at 6:30 PM

The San Francisco Egotist — Mon, 09 Apr 2018 04:44:52 +0000

Local

HORIZON takes audiences on an artful expedition from the highest peaks to the deepest seas, through all ten provinces and three territories. Drawing upon artistic inspiration from the country’s rich cultural mosaic, the film features traditional and contemporary creative works set in the unforgettable urban and natural landscapes. HORIZON was created to celebrate Canada’s diversity on its 150th anniversary last year.

It's FREE - and kinda a once-in-a-lifetime opportunity as the film has never screened in the USA. This technical exhibition is one-of-a-kind and at the largest all-digital-dome on Earth.

HORIZON -- A Visual Symphony of Canada (2017) - 22 mins
Tuesday, April 10 - 6:30PM
California Academy of Sciences, Morrison Planetarium -
75 Nancy Pelosi Drive, SF, CA 94118 (back staff entrance - not the front concourse entrance; escort will take you to the auditorium)

RSVP quickly here.

More Amazon Alexa moments.

The San Francisco Egotist — Mon, 09 Apr 2018 04:39:26 +0000

National

Hub thanks the A's for 8 years of fun baseball spots.

The San Francisco Egotist — Fri, 06 Apr 2018 17:13:09 +0000

Local

Sad news for Hub Strategy & Communication - as they've apparently lost the Oakland A's account that they've worked on for 8 years. But instead of letting it get them down, they decided to celebrate their work and create this fun highlight reel of the 70+ spots Hub produced for the Oakland team over the years.

Hub Founder DJ O'Neil told us, "I’m saddened by it, but I have to look at the bright side—it was a hell of a ride! It was one of those rare things in team sports where even the players (who did the commercials for free) were into it; many actually requested to be in the spots—at one point I even had two players collaborating with me on the writing of tv spots.

Nice work, guys.

barrettSF lets us all be superheroes for new FoxNext game.

The San Francisco Egotist — Fri, 06 Apr 2018 17:08:23 +0000

Local

barrettSF has created a new advertising campaign for MARVEL Strike Force, FoxNext Games’ just-launched free-to-play RPG.

The creative, which was edited into 60-, 30-, 15- and 6-second ads, are running across the internet and cable and broadcast TV. barrettSF is also working on a series of social videos for MARVEL Strike Force and several posters.

Everything except the gameplay shown at the ad’s end is original CG footage that barrettSF created with Los Angeles-based visual effects studio The Mill. Much action—such as a stuntman falling down a ramp—involved filming live actors in motion-capture suits. The designs for the characters came from game developer Fox Next. The agency took those assets, animated them and then inserted the world around them to create the spot.

“I’ve been a huge comic book fan ever since I was a kid,” said Todd Eisner, barrettSF Creative Director. “To be able to carve out a new corner of the MARVEL universe is a dream come true.”

Agency: barrettSF
ECD: Jamie Barrett
Creative Director: Todd Eisner
Senior Art Director: Jen Hart
Head of Production: Conor Duignan
Account Director: Molly Warner
Strategist: Kevin Albrecht

Production: The Mill
Director: Rober Sethi / David Lawson

Editorial: The Mill
Editor: Victor Jory, Natalie Wozniak
Edit Assist: Bradley Rhone

VFX: The Mill
Executive Producer: Anastasia von Rahl
Producer: Dan Love
2D Lead Artist: Martin Karlsson
3D Lead Artist: Chris Bayol, Chris Goodrich
Colourist: Adam Scott

Music: New Math
Composer: Dan Sammartano
Composer: Jared Hunter
Composer: Ray Loewy
Composer: Dave Wittman
Composer: Kala Sherman

Sound Design: LIME
Engineer: Michael Anastasi

Mix: One Union

Engineer: Matt Wood

Meet The Poseys

The San Francisco Egotist — Fri, 06 Apr 2018 17:02:49 +0000

Local

H&L Partners teams up with Beast Editorial for another "Meet The Poseys" campaign. As stiff an actor as Buster is, somehow it works for him. Then again, if he hits .330 and gets us to the playoffs, we don't care what he does in his commercials.

Client: Toyota
Agency: H&L Partners
ECD: Dallas Baker
ACD / Copywriter: Allen Hannawell
ACD / Art Director: David Swope
Executive Producer: Steffny Wallace
Production Co: The Media Mob
Director: Greg Bell
Editorial: Beast SF
Editor: Bob Spector
Assistant Editor: Brandy Troxler
Executive Producer: Jon Ettinger
Producer: Vickie Sornsilp
Graphics: Allied / Joe Macken
Flame Artist: Dave Burghardt and Darren Orr
Music: Extreme Music
Final Mix: M Squared / Phil Lantz

Apple makes doing homework fun.

The San Francisco Egotist — Thu, 05 Apr 2018 17:21:00 +0000

Local

he juxtaposition of the voiceover complaining about homework with visuals that say quite the opposite works amazingly well in this spot promoting the new iPad.

Tiger's back and so is Nike.

The San Francisco Egotist — Thu, 05 Apr 2018 17:18:45 +0000

National

How long has this spot been in the can, just waiting to be used?