The Social Host- Host Management

You Need the Right Stuff, Not the Most Stuff

Stefanie Hostetter — Wed, 19 Sep 2012 21:49:43 +0000

Having the right stuff (tools for your business, or in my case for next week, gear for my 7 day trek) does not mean having ALL THE STUFF or even the most stuff. In fact, in business, I find that many (MANY!) business owners get bogged down with the latest new shiny, too many marketing [...]

A Couple of Over-Used Clichés (for a Good Cause)

Stefanie Hostetter — Tue, 18 Sep 2012 20:44:52 +0000

We’ve all seen this before; the classic, “Your Comfort Zone vs. Where the Magic Happens” photo that pops in my Facebook newsfeed in some variation or other at least once per week. This is my version, and it looks similar to all the other versions, (i.e. not super interesting), but it makes a clear point: [...]

I’ll Be Running Through the Desert in a Mini-Skirt

Stefanie Hostetter — Fri, 27 Jul 2012 00:51:25 +0000

Hello, fabulous readers. I know, I haven’t been a fabulous writer as of late, at least not on my own blog. The truth is, I’ve been hemming and hawing over what to do with this blog as I’m in the process of getting back to the roots of my business, which is empowering businesses to [...]

The Coolest Thing about Pinterest for Marketers

Stefanie Hostetter — Tue, 03 Jan 2012 20:21:35 +0000

Hi there! Yesterday I promised that I would post what I think is the coolest thing about Pinterst for marketers. It’s simple, and some bloggers have criticized Pinterest (or more accurately American consumerist culture) for this… BUT the coolest thing about Pinterest is that people are using it mostly for enthusiastically sharing and re-sharing products [...]

Why I Love Pinterest for Marketers

Stefanie Hostetter — Mon, 02 Jan 2012 18:39:32 +0000

Pinterest seems to be the new thing of the moment. Believe it or not, I get this type of question all the time, “But will it last? Should I get an account? Do I have to add this to my social media to-do?” The answer is of course that only time will tell, but for [...]

6 Ways Surfing is Like Business

Stefanie Hostetter — Mon, 12 Dec 2011 16:56:37 +0000

I just returned from a fabulous vacation in Zihuatanejo, Mexico. As a brief aside, for those of you who are a bit afraid of Mexico at the moment, please consider Zihua (short form that the locals use), for your next trip. Coming from outside of Albany, NY, I can tell you that Crossgates Mall is [...]

Noooooo! Damn It! @$%#&*@…

Stefanie Hostetter — Wed, 23 Nov 2011 21:38:07 +0000

…then I realized it would all be ok. I go through this emotional turmoil pretty much every time Facebook makes a change to my personal profile or business page. Basically I have a mini cardiac arrest at least twice a week. Today’s was perhaps the worst – bordering on full-on heart attack. I saw THIS [...]

I’m Sorry You Had to Find Out This Way…

Stefanie Hostetter — Wed, 09 Nov 2011 18:23:31 +0000

When I was constantly waiting for you, I reminded myself of the old adage “slow and steady wins the race.” When you took so long to get going in the morning, and took forever to get ready to leave the office at the end of the day, I told myself that you were just being [...]

Twitter AND Facebook Changes, Oh My!

Stefanie Hostetter — Mon, 29 Aug 2011 20:47:55 +0000

WOW! Talk about Monday madness! I barely sat down at my desk this morning with my Extra Hot Cappauccino (that’s what I drink, should you ever want to swing by my office with coffee in hand ! ;), when I noticed something fishy going on with one of the Twitter accounts that I use. Check [...]

I Fell Off the Wagon…

Stefanie Hostetter — Fri, 26 Aug 2011 18:07:18 +0000

…The Blogging Wagon, that is. I seriously thought about writing a bunch of posts and backdating them before promoting my blog again, but then I wouldn’t be able to honestly write this post. Let’s face it, we all fall off the wagon sometimes and it wasn’t the blogging that was the problem for me. Perhaps [...]