The Social Media Geek

In the Footsteps of the Giant: LinkedIn follows Facebook

Profiles, lists, pages, badges, mayors. The feature-set of social networks continues to evolve, and it is no surprise that the front-runner continues to be Facebook. Let’s not forget that the once ominous Myspace held the coveted best-known-methods of 2006. What we can learn from this is that even though Facebook is in front in 2010 [...]

SMB + Facebook

For quite some time now we have been talking to clients [clients of Quango Interaction Design] about the immidiate impact that the SMB audience can see when utilizing social media channels; prodominantly Facebook. As if 50+% of the online population in the US wasn’t enough to captivate marketing manager imaginations, Facebook has taken it upon [...]

Facebook ‘Like’—SEO/Traffic and Brand Evolution

Tuesday afternoon, Richard Rosen and I continued to prepare for our DMA 2010 Though-Leadership lecture. Working with Richard is fun, to say he knows his stuff when it comes to Direct Marketing is an understatement—and as a Creative Director of Quango Interaction Design, a proven Social Media agency—I find that we often try and tackle [...]

Why Foursquare Will Win

I’m not a gambler, and I certainly do not have a crystal ball. However it is becoming pretty evident that location based social networking will continue to grow. Simply put, a higher degree of mobile device integration by some big players [Google: desktops will be replaced, Intel: showing their hand towards mobile , Apple: the [...]

Visibility versus Viability

While reading mashable.com this morning I stumbled across an article by Shiv Singh, the VP and Global Social Media Lead for Razorfish—a reputable agency of which I have watched evolve over the years. What Shiv brings to our attention is an algorithm which he champions as the SIM Score.

B2B and Social Media—3 tips to keep the lights on in 2010

Social media has really been the hot topic this past year between my clients and my agency—there is a good chance that those of you reading this are still chomping at the bit to figure out how social media can make your weekly PowerPoint status-slide sing. A couple of years ago, it seemed that I couldn’t [...]

Foursquare for Small Businesses

In recent news, Foursquare has gone global, allowing for users to check-in from anywhere in the world, at any business. As GPS based social networks are poised to be the hottest expansion [in my opinion] in 2010 it is only right that small businesses understand what a little social-media elbow-grease can do for them. Wait…what the [...]

Before we talk about ROI: 2 Simple Rules

There has been an overwhelming amount of interest with regards to my post on Return on Interaction being the new ROI. Thank you all for your emails, and Tweets! With that said I felt it was only right to really set-the-stage about social media and a simple set of rules on how to start formulating [...]

Twitter and Lists

I’m not going to get into the ‘top ways’ to use Twitter lists. That topic is already the new hot thing to write about and it all sounds the same. Simply put Twitter lists are great for organizations trying to promote their outreach efforts, but lacking for the ’social’ element Twitter hoped to accomplish. It chirps [...]

Google’s CEO: Should we learn Chinese?

Some very interesting thoughts from Eric Schmidt, the CEO of Google. My takeaways were keep investing in social media and user generated content [duh] and pick up a Chinese phrase book.