theSOULwithin

Want to ask your friends…?

admin — Wed, 01 Feb 2012 21:51:45 +0000

Um, that depends? The (we wish we had thought of this phrase, but have to credit Search Engine Land) Google+ification of Google search continues, and this time it’s personal. Now, if you are signed into Google, at the end of your search results, you are asked if you “Want to ask your friends about…” your [...]

McDud

admin — Wed, 25 Jan 2012 22:36:35 +0000

They’re probably not loving it. From the seemed-like-a-good-idea-at-the-time files, we bring you the #McDSTories Fiasco. Last week McDonalds launched a two-part hashtag campaign meant to blow up the Twitter-sphere with happy-happy-joy-joy about their new commitment to local sourcing. Part one, featuring the hashtag #MeetTheFarmers, was all swell and good. Part two, on the other hand, [...]

Get Google Fresh

admin — Fri, 09 Dec 2011 01:36:27 +0000

Do you ever get that not-so-fresh feeling? Yeah, maybe it’s because your CONTENT IS STALE! You need to be spitting out fresh Web content regularly in order to be noticed, and there’s no better time to get fresh now that Google has launched their new freshness algorithm. Fresh Algorithm, Fresh Results Okay, so “Google Fresh” [...]

The Roadmap to SEO

admin — Fri, 30 Sep 2011 17:58:24 +0000

Executing your site build the right way means easy to use and easy to find. Okay, so you have a vague idea of what the layout of your site should be. Now what? Now you expose yourself! Okay, not literally. But you do need to expose your content to your visitors, and, most importantly, to [...]

A Time for a Place Page

admin — Mon, 25 Jul 2011 02:12:53 +0000

Ah, Google: always thinking two moves ahead. The latest? An overhaul of Google Places and Google Maps. What’s different, and how does this affect your business? Let’s check it out. Up for Review The new Google Places layout puts a premium on reviews from Google users, which is great for your good reputation (you [...]

How to Tweet your Way to Higher Search Rankings — Part 2

admin — Thu, 26 May 2011 03:23:28 +0000

There are many facets and layers to a successful social media strategy. Twitter, Facebook, YouTube, MySpace, the list goes on. Today we’re going to concentrate on two aspects of Twitter success; of course, there are many more for another time and another blog post. When you use Twitter in a planned, ethical and strategically sound [...]

How to Tweet your Way to Higher Search Rankings — Part 1:

admin — Mon, 21 Feb 2011 21:04:30 +0000

Since my last post talked about how Google and Bing are factoring social signals into their page ranking decisions, it seems appropriate to follow with guidelines for empowering your presence on Twitter to earn higher page rankings. Guideline #1: Open a Twitter Account. The first guideline is simple: If you don’t have an active Twitter [...]

Google and Bing Report Social Media Link Sharing Does Affect Search Engine Rankings

admin — Sun, 30 Jan 2011 07:35:38 +0000

Recently, Danny Morris of SearchEngineLand.com, a leading online publication about search, asked search engines Bing and Google if social media link sharing has an effect on how pages are ranked. Both answered “YES!” This is big news for any online business that currently embraces social media like Twitter and Facebook, as well as for those [...]

Higher Quality Web Design Takes Center Stage with Google’s “Instant Previews” Search Tool

admin — Sat, 13 Nov 2010 00:51:58 +0000

It’s already on search results in the United States, and soon over 40 countries around the world will be able to use it. Instant Previews is Google’s latest method for improving and speeding up your search experience by displaying instant previews of web pages on Google search results. Instead of blindly clicking on a website [...]

Why is SEO important?

admin — Thu, 04 Nov 2010 15:48:21 +0000

Having a great looking and user-friendly website can definitely help you get an edge on competition, not to mention help your visitors think you are larger and more established than you are. But these days, its not all about looks alone. Chances are that anything you are looking for online in your personal life, you [...]

The ARK – Jewish Non-Profit Organization

admin — Mon, 18 Jan 2010 17:26:17 +0000

theSOULwithin was commissioned to redesign and redevelop The ARK’s website to provide a stronger online tie to its newly developed brand. The website also provides an intuitive interface for site’s users while allowing the organization to easily update the site themselves, take online donations, receive volunteer applications and contact information. The system centralizes this incoming [...]

Soldier Field 2010

admin — Tue, 05 Jan 2010 21:11:40 +0000

Soldier Field relaunches their newly redesigned website with many flash and interactive components such as Flash based page headers, historical timeline, interactive map, interactive tour as well as “cover flow” based event galleries and 360 degree tours of various stadium venue. Developed in Drupal by Pear Logic. Visit Website